art director

seo specialist

content writer

content writer (website)

creative producer

content strategist

IDFC FIRST Bank

<div>
 
 Job Requirements
 
 
 
 
 Role/ Job Title:
 
 Senior Digital Marketing Manager
 
 
 
 Function/ Department:
 
 Digital Acquisition
 
 
 
 Job Purpose
 
 
 
 We&rsquo;re looking for a creative, data-driven, and detail-oriented Content Manager to lead the content strategy and execution across digital platforms. You&rsquo;ll play a pivotal role in driving awareness, acquisition, and engagement across our key product lines. You will collaborate with product, SEO, performance marketing, brand, legal, and external partners to build compelling content journeys across the funnel.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 
 Content Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Develop and execute a full-funnel content strategy aligned with business and marketing goals.
 </li>
 <li>
 Own the content calendar across web, app, social and partners.
 </li>
 <li>
 Define content pillars across performance, brand, SEO, and LLM/AI-based discoverability.
 
 
 </li>
 </ul>
 
 Content Creation &amp; Management
 
 
 
 <ul>
 <li>
 Write, edit, and commission content for product pages, blogs, videos, and social media.
 </li>
 <li>
 Collaborate with internal teams, agencies, and freelancers to ensure timely and high-quality output.
 </li>
 <li>
 Ensure tone of voice and messaging are consistent with the brand.
 
 
 </li>
 </ul>
 
 Performance &amp; Optimization
 
 
 
 <ul>
 <li>
 Partner with SEO and paid media teams to create high-impact, optimized content.
 </li>
 <li>
 Track content performance/business impact using GA4, Search Console, and CleverTap.
 </li>
 <li>
 Use A/B testing and data insights to iterate content for better conversion and discoverability.
 
 
 </li>
 </ul>
 
 Governance &amp; Compliance
 
 
 
 <ul>
 <li>
 Ensure all content adheres to legal, compliance, and brand guidelines.
 </li>
 <li>
 Maintain a structured content repository and workflow using CMS, DAM, or project tools.
 
 
 </li>
 </ul>
 
 Emerging Channels &amp; Innovation
 
 
 
 <ul>
 <li>
 Stay updated on GenAI/LLM trends, optimize content for RAG and SGE visibility.
 </li>
 <li>
 Drive content personalization and modular content use cases across journeys.
 
 
 </li>
 </ul>
 
 Education Qualification
 
 
 
 Graduation: Bachelor&rsquo;s degree any relevant stream
 
 
 Post-graduation: Any Stream
 
 
 
 Experience:
 
 05+ years of relevant experience.
</div>

Senior Digital Marketing Manager

Nykaa

<div>
 
 
 About the Role :
 
 
 
 
 
 
 Assistant/Associate Manager &ndash; Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa's Beauty/Fashion and its audience. You&rsquo;ll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.
 
 
 
 
 
 
 
 
 
 Job Description :
 
 
 
 
 
 
 Content &amp; Social Media Management
 
 <ul>
 <li>
 Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
 </li>
 <li>
 Build launch communication strategies aligned with Beauty/Fashion&rsquo;s brand ethos and positioning.
 </li>
 <li>
 Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
 </li>
 <li>
 Plan and oversee YouTube content for Beauty/Fashion &mdash; from concepting to optimization.
 </li>
 </ul>
 
 
 
 
 Creative Strategy &amp; Innovation
 
 <ul>
 <li>
 Ideate and execute fresh, high-engagement content tailored to Nykaa's audience.
 </li>
 <li>
 Monitor trends, aesthetics, and content formats to keep the brand relevant and aspirational.
 </li>
 <li>
 Collaborate with brand building, design, marketing, and production teams for 360&deg; campaign execution.
 </li>
 </ul>
 
 
 
 
 Campaign Execution &amp; Production
 
 <ul>
 <li>
 Lead the planning and execution of marketing campaigns (product launches, festive drops, collaborations).
 </li>
 <li>
 Manage content shoots &mdash; pre-production (briefing, prop/product planning), production, and post-production.
 </li>
 <li>
 Ensure visual and tonal consistency across all assets.
 </li>
 </ul>
 
 
 
 
 Performance Marketing Support
 
 <ul>
 <li>
 Identify high-performing social assets for boosting to drive reach, engagement, and conversions.
 </li>
 <li>
 Partner with the performance marketing team to align content with growth objectives.
 </li>
 </ul>
 
 
 
 
 Influencer Marketing
 
 <ul>
 <li>
 Manage influencer collaborations for both always-on content and launch campaigns.
 </li>
 <li>
 Ensure influencer outputs are on-brand, legally compliant, and deliver measurable ROI.
 </li>
 </ul>
 
 
 
 
 Analytics, Reporting &amp; Optimization
 
 <ul>
 <li>
 Track platform metrics (impressions, reach, engagement, video views) against KPIs.
 </li>
 <li>
 Lead monthly and quarterly reporting to measure content performance and impact.
 </li>
 <li>
 Provide insights and recommendations to continuously improve content strategies.
 </li>
 </ul>
 
 
 
 
 Trend Mapping &amp; Industry Insight
 
 <ul>
 <li>
 Stay ahead of platform updates, viral formats, and audience behavior shifts.
 </li>
 <li>
 Bring competitive intelligence and global benchmarks into Nykaa's strategy.
 </li>
 <li>
 Share learnings across teams to foster innovation and agility.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Knowledge, Skill &amp; Qualification Requirements
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing, Communications, Fashion, or a related field.
 </li>
 <li>
 4-8 years of experience in Social Media, content creation, digital marketing, or a similar role within the beauty or fashion industry.
 </li>
 <li>
 Proven experience in managing video content production and strategy.
 </li>
 <li>
 Experience leading a small team and working cross functionally with other departments
 </li>
 <li>
 Ability to strategize with the changing/trending nature of the digital space
 </li>
 <li>
 An established networker in the social media space who is able to engage and influence creative individuals.
 </li>
 <li>
 Ability to understand audience needs and behaviours across platforms /devices / content and translate this into strategic thinking.
 </li>
 <li>
 Excellent communication and interpersonal skills.
 </li>
 <li>
 Ability to analyze data and derive actionable insights.
 </li>
 <li>
 Creative mindset with a keen eye for detail and aesthetics.
 </li>
 <li>
 Proficiency in content management systems and video editing tools.
 </li>
 </ul>
 
 
</div>

Assistant/Associate Manager Social Media

TATA AIG General Insurance Company Limited

<div>
 
 Tata AIG General Insurance Company Limited is a joint venture between Tata Group and American International Group (AIG). Since its set-up in 2001, the Company has grown strongly to emerge as the preferred private general insurance company in India with several pioneering firsts to its credit. Driven by a mission to create better tomorrows for Customers by delivering trustworthy and innovative risk solutions, Tata AIG&rsquo;s broad portfolio of protection covers are backed by years of professional expertise in product offerings, exceptional service capabilities and seamless claims process management.
 
 
 We are currently seeking passionate individuals who are eager to make a meaningful impact in the world of insurance. If you&rsquo;re looking for a rewarding career that combines cutting-edge technology, customer-centric solutions, and a commitment to excellence, you have come to the right place. Explore our exciting opportunity below and be part of an organization that is shaping the future of insurance.
 
 
 
 
 
 
 Job Title:
 
 Chief Manager/ Senior Manager &ndash; Customer Communication Specialist
 
 
 
 
 
 
 Location:
 
 Goregoan, Mumbai
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 
 A content/communications specialist with a strong background in managing content programs within large matrixed organizations or strategy consulting environments. The ideal candidate will bring a customer-first mindset and a strategic approach to communications.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Drive end-to-end customer communication campaigns across product and service touchpoints
 </li>
 <li>
 Lead communication governance, ensuring consistency, compliance, and quality across channels
 </li>
 <li>
 Contribute to and support content strategy aligned with business and customer objectives
 </li>
 <li>
 Partner with cross-functional teams to identify and execute new communication opportunities
 </li>
 <li>
 Apply principles of UX and information architecture to improve content effectiveness
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 6&ndash;10 years of experience in content strategy, campaign execution, and stakeholder management
 </li>
 <li>
 Proven project management skills and the ability to work in complex, fast-paced environments
 </li>
 <li>
 Strong communication and collaboration capabilities
 </li>
 <li>
 Exposure to the BFSI sector is preferred, but not mandatory
 </li>
 <li>
 Self-starter with a customer-obsessed, insights-driven approach
 </li>
 </ul>
 
 
 
 
 
 How to Apply:
 
 
 
 
 
 
 If you are excited to be part of a team dedicated to innovation and excellence, please submit your resume. We look forward to reviewing your application and welcoming you to Tata AIG, where your skills and ambitions can thrive.
 
 
 
 
 
 Tata AIG is an equal opportunity employer, and we encourage candidates from all backgrounds to apply for this role.
 
 
 
</div>

Chief Manager/ Senior Manager – Customer Communication Specialist

The Economic Times

<div>
 
 
 About Brand Equity:
 
 
 
 For over two decades, Brand Equity has been India&rsquo;s most authoritative voice on marketing, advertising, brands, and consumer culture. As The Economic Times&rsquo; flagship platform, it has chronicled the people, ideas, and companies that shape how India thinks, buys, and aspires.
 
 
 
 
 
 Now, as we reimagine Brand Equity for a multimedia future &mdash; spanning print, digital, video, and IP &mdash; we&rsquo;re looking for a Deputy Editor who can help lead this transformation.
 
 
 
 
 
 
 The Role:
 
 
 
 
 
 
 As Deputy Editor, you&rsquo;ll work closely with the Editor to define the editorial vision, drive compelling storytelling, and ensure Brand Equity continues to set the agenda for India&rsquo;s marketing and business ecosystem.
 
 
 
 
 
 You&rsquo;ll be as comfortable analysing business and brand strategy as you are decoding cultural trends &mdash; with the ability to turn sharp insight into powerful journalism that resonates with CMOs, CEOs, and creative leaders alike.
 
 
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 &bull; Shape and execute Brand Equity&rsquo;s editorial strategy across print, digital, and events.
 
 
 &bull; Commission and edit features, columns, and interviews that drive conversation and impact.
 
 
 &bull; Lead the newsroom creatively &mdash; mentoring reporters and sharpening story ideas.
 
 
 &bull; Build and leverage relationships with CMOs, agency heads, and business leaders.
 
 
 &bull; Bring a multimedia lens to storytelling &mdash; from long-form features to social-native content.
 
 
 &bull; Collaborate on Brand Equity&rsquo;s marquee IPs and industry events.
 
 
 
 
 
 
 What You Bring:
 
 
 
 &bull; 12+ years of strong editorial experience in business, marketing, brands, or media.
 
 
 &bull; Proven ability to lead teams and shape narrative direction.
 
 
 &bull; Exceptional editing, commissioning, and headline skills.
 
 
 &bull; Deep curiosity about how business, brands, and culture intersect.
 
 
 &bull; Strong network across the marketing, advertising, and business ecosystem.
 
 
 &bull; Ambition to help reinvent a legacy brand for a new era.
 
</div>

Deputy Editor

Google

<div>
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience.
 </li>
 <li>
 4 years of experience in [growth, performance, direct response, social, digital, cloud, events, etc.] marketing.
 </li>
 <li>
 Experience working cross-functionally with various stakeholders and teams.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 Experience working in breaking news environments, editorial platforms or social media companies, with a remit to track and identify memes, songs, and trends.
 </li>
 <li>
 Ability to build collaborative partnerships with partners and cross-functional teams.
 </li>
 <li>
 Ability to work on multiple projects simultaneously in a dynamic and evolving context.
 </li>
 <li>
 Excellent written and verbal communication skills, including professional public speaking experience with fluency in Hindi and any additional Indian regional languages (such as Tamil, Telugu, Bengali, Malayalam).
 </li>
 <li>
 Passion for web video/YouTube ecosystem and digital culture and knowledge of the web content landscape in India.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 YouTube Marketing&rsquo;s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people&rsquo;s perceptions of YouTube and inspiring them to engage with us. We&rsquo;re also responsible for all of YouTube&rsquo;s marketing activities to consumers, creators, and key opinion influencers.
 
 
 As YouTube India&rsquo;s Culture and Trends Manager, you will be a YouTube expert on the latest video trends in India, with a focus on understanding and building one of the web's creative ecosystems. You will join the YouTube Culture and Trends team, which uses data to track trends and connect YouTube stories and content to people. This includes community-focused initiatives, as well as projects built around popular content across numerous verticals, including entertainment, gaming, music, memes, hashtags and more. You will oversee projects around short-form trends, channels and videos, develop content strategies, and leverage data to create positive, engaging user experiences.
 
 
 Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Manage local programming efforts, reviewing videos and channels while taking into account policies and considerations. Assess and make decisions about the appropriateness of different content for Indian audiences, providing expert guidance on cultural sensitivities.
 </li>
 <li>
 Serve as an in-house expert on YouTube videos, creators, and fandom in India. Track the latest memes, songs, hashtags and trends for both short-form and long-form video on a daily basis through research.
 </li>
 <li>
 Conduct analysis of trends data to identify patterns and cultural insights to drive program strategies and support marketing and communication initiatives with data-driven recommendations.
 </li>
 <li>
 Create trends based narratives for tentpole YouTube moments in India and represent YouTube occasionally as a spokesperson on emerging trends for internal and external audiences.
 </li>
 <li>
 Contribute to the global development of resources and tools to improve trend identification and analysis.
 
 
 
 </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Culture and Trends Manager, YouTube Marketing

Schbang

<div>
 
 
 Sr. Creative Strategist
 
 
 
 
 
 
 
 Job Description
 
 
 
 2-3 years of relevant experience
 
 
 
 
 
 
 Major Roles &amp; Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Carry out creative duties on multiple brands from different industries ranging from campaign planning and ideation to scriptwriting and copywriting.
 </li>
 <li>
 Work with the New Business team on all creative ideation and a creative showcase for any pitch.
 </li>
 <li>
 Present the entire creative plan for any campaign or narration of any script to clients on any brand.
 </li>
 <li>
 Ensure the creative work is up to an award-winning standard and follow up by applying for various awards to bring recognition to the team.
 </li>
 <li>
 Report to the Creative Lead who will provide overall direction, feedback, and references for campaigns or other creative tasks.
 </li>
 <li>
 Coordinate with the Integrated Solutions Team (account planning + client servicing) on a daily basis on any task ranging from a topical post on a brand to an annual campaign strategy.
 </li>
 <li>
 Provide visual direction to the graphic design team on any idea or concept that comes from your team.
 </li>
 <li>
 Understand and break down the brief to the junior creatives to ensure a more smooth and efficient process.
 </li>
 <li>
 Work on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals.
 </li>
 <li>
 Actively present through each part of the production process from idea until the final product is uploaded, whether it is for an event, a shoot, a post, or any other creative articulation of an idea.
 </li>
 <li>
 Carry out in-depth research about the brand and its competition, its target audience, and ensure you are fully aware of what the brand needs at all times.
 </li>
 <li>
 Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends.
 </li>
 </ul>
 
 
 
 
 
 Skills Required:
 
 
 
 
 
 <ul>
 <li>
 Strong creative thinking and problem-solving skills.
 </li>
 <li>
 Ability to develop and propose value-added, creative interactive strategies and presentations for pitches to convert clients.
 </li>
 <li>
 Knowledge of industry trends and competitor offerings.
 </li>
 <li>
 Strong communication and collaboration skills.
 </li>
 <li>
 Ability to manage a team of junior creative resources and provide direction to them.
 </li>
 <li>
 Strong presentation skills.
 </li>
 <li>
 Attention to detail and ability to manage multiple projects simultaneously.
 </li>
 <li>
 Proficiency in Microsoft Office Suite and Adobe Creative Suite.
 </li>
 <li>
 Understanding of target audience and ability to create content that appeals to them.
 </li>
 <li>
 Knowledge of moment marketing campaigns and ability to propose topical content and campaigns proactively based on trending conversations relevant to the target audience.
 </li>
 </ul>
 
 
</div>

Sr. Creative Strategist

The Free Press Journal

<div>
 
 Job Description
 
 
 
 
 
 Job Title: Assistant Editor
 
 
 
 
 
 Vacancy: 02
 
 
 
 
 
 Location: Mumbai, Maharashtra
 
 
 
 
 
 Job Type: Full-time
 
 
 
 
 
 Job Description:
 
 
 We are seeking a highly skilled Assistant Editor to join our team at Free Press Journal&rsquo;s print edition. As an Assistant Editor, you will be responsible for selecting and editing content for accuracy, grammar, style, and consistency. You will also be responsible for managing a team of sub editors and ensuring that all content is delivered on time and meets the highest standards of quality.
 
 
 
 
 
 Responsibilities:
 
 <ul>
 <li>
 Select and edit and articles, features, and other content with accuracy, grammar, style, and consistency.
 </li>
 <li>
 Ensure that all content meets the highest standards of quality and is delivered on time
 </li>
 <li>
 Manage a team of sub editors and provide guidance and feedback as needed.
 </li>
 <li>
 Collaborate with writers, designers, and other team members to ensure that all content is aligned with the company's goals and objectives.
 </li>
 <li>
 Develop and maintain style guidelines and ensure that all content adheres to them
 </li>
 <li>
 Stay up-to-date with industry trends and best practices to ensure that the company's content remains relevant and engaging.
 </li>
 <li>
 Familiarity with Quark Express and Page making is a must.
 </li>
 </ul>
 
 
 
 
 Requirements:
 
 <ul>
 <li>
 Bachelor's degree in journalism, English, or a related field.
 </li>
 <li>
 10+ years of experience in sub editing, from the publishing industry.
 </li>
 <li>
 Excellent editing and page making skills.
 </li>
 <li>
 Strong attention to detail and ability to maintain consistency throughout content.
 </li>
 <li>
 Ability to manage a team and provide guidance and feedback.
 </li>
 <li>
 Excellent communication and collaboration skills.
 </li>
 <li>
 Strong understanding of style guidelines and ability to develop and maintain them.
 </li>
 <li>
 Familiarity with content management systems (CMS).
 </li>
 </ul>
 
 
 
 
 If you are a skilled Editor with a passion for high-quality content and a desire to work in a fast-paced publishing environment, we encourage you to apply for this exciting opportunity at hrd@fpj.co.in or call on 7710874924.
 
</div>

Assistant Editor

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