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Dentsu India

<div>
 
 
 
 About Dentsu India:
 
 
 
 
 Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
 
 
 Part of dentsu International, dentsu India helps some of the biggest &amp; most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
 
 
 In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good &amp; for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
 
 
 
 
 
 Learn more at:
 
 
 
 
 https://www.dentsu.com/
 
 
 
 
 
 
 https://www.dentsu.com/careers
 
 
 
 
 
 
 
 
 Role summary:
 
 
 
 
 Job Title:
 
 
 Content Strategist
 
 
 
 
 Location: Mumbai
 
 
 
 
 Total experience:
 
 
 4+ yrs
 
 
 
 
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for a
 
 Content Strategist
 
 who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.
 
 
 
 
 
 Roles and Responsibilities:
 
 
 
 
 <ul>
 <li>
 Lead creative strategy for brand campaigns, digital series, and social-first content pieces
 </li>
 <li>
 Build content calendars, channel strategies, and creative decks that align with business objectives
 </li>
 <li>
 Translate briefs into sharp, actionable content ideas across genres and formats
 </li>
 <li>
 Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
 </li>
 <li>
 Analyze platform trends, audience behavior, and content performance to optimize content plans
 </li>
 <li>
 Craft and refine brand voice guidelines tailored for video content
 </li>
 <li>
 Present strategies and campaign ideas to clients and internal teams
 </li>
 <li>
 Contribute to pitch decks and creative proposals for new business opportunities
 </li>
 </ul>
 
 
 
 
 Qualifications:
 
 
 
 
 <ul>
 <li>
 Have 4&ndash;7 years of experience in strategy, digital marketing, or agency-side creative planning
 </li>
 <li>
 Have worked on brand campaigns, digital content, or social media storytelling
 </li>
 <li>
 Can balance creativity with analytics, using performance data to inform strategy
 </li>
 <li>
 Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
 </li>
 <li>
 Know how to brief creators, copywriters, and video teams effectively
 </li>
 <li>
 Are comfortable presenting and owning rooms, client-facing experience is a plus
 </li>
 <li>
 Stay updated with trends, meme culture, and emerging formats in digital content
 </li>
 </ul>
 
 
 
 
 Bonus Points:
 
 
 <ul>
 <li>
 Background in video content, branded storytelling, or influencer-led campaigns
 </li>
 <li>
 Experience working with fashion, fintech, or lifestyle brands
 </li>
 <li>
 Strong copywriting or scripting abilities
 </li>
 </ul>
 
 
 
 
 
 
 
 Employment Type : Full Time (Work From Office)
 
 
 Location: Andheri East
 
</div>

Content Strategist

HDFC securities

<div>
 
 
 Job Title:
 
 Content Editor
 
 
 
 Grade
 
 - Manager
 
 
 
 Location:
 
 Mumbai (MIDC Andheri)
 
 
 
 
 
 
 About Us:
 
 
 
 
 
 
 We are a rapidly growing trading app with a mission to revolutionize the way people invest and trade. With a projected customer base of 10 million within the next year, we are seeking a highly experienced Content Editor to manage our content strategy and drive engagement across various channels.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Develop and execute a comprehensive content strategy to support the growth and engagement of our user base.
 </li>
 <li>
 Manage all aspects of content creation and distribution, including product content, brand content, in-app messaging, performance content, digital content, and internal communications.
 </li>
 <li>
 Lead a team of content creators and strategists to ensure high-quality and engaging content across all platforms.
 </li>
 <li>
 Utilize AI technologies and data analytics to optimize content performance and drive user engagement.
 </li>
 <li>
 Stay ahead of industry trends and constantly innovate creative ideas for content that resonates with our target audience.
 </li>
 <li>
 Collaborate with cross-functional teams to align content strategies with overall business objectives.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 8+ years of experience in content marketing, preferably in the fintech or trading industry.
 </li>
 <li>
 Proven track record of developing and executing successful content strategies that drive user engagement and growth.
 </li>
 <li>
 Strong leadership skills with experience managing a team of content creators and strategists.
 </li>
 <li>
 Expertise in utilizing AI technologies and data analytics to optimize content performance.
 </li>
 <li>
 Innovative thinker with a passion for creative storytelling and a keen eye for detail.
 </li>
 <li>
 Ability to thrive in a fast-paced, high-growth environment and adapt quickly to changing priorities.
 </li>
 </ul>
 
 
 
 
 If you are a seasoned content professional with a passion for driving growth and engagement through innovative content strategies, we want to hear from you! Join us in shaping the future of trading and investing for millions of users worldwide. Apply now and be part of our exciting journey!
 
 
 
</div>

Content Editor

PINKVILLA

<div>
 
 
 Job Summary
 
 
 
 Pinkvilla is looking for a
 
 YouTube Channel Manager
 
 to lead the growth, performance, and daily operations of our YouTube channels. The ideal candidate will be responsible for
 
 content planning, publishing, optimization, analytics, audience growth, and monetization strategy
 
 , ensuring our channels consistently deliver high engagement, strong watch time, and subscriber growth.
 
 
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Channel Management &amp; Publishing
 
 
 <ul>
 <li>
 Manage end-to-end operations of Pinkvilla&rsquo;s YouTube channels (main + vertical channels if any)
 </li>
 <li>
 Own the publishing calendar, upload schedules, and content pipeline coordination
 </li>
 <li>
 Ensure correct metadata uploads: titles, descriptions, tags, thumbnails, chapters, end screens, cards, playlists, etc.
 </li>
 <li>
 Maintain channel hygiene and organization (playlists, series grouping, pinned comments, community tab)
 </li>
 </ul>
 
 
 YouTube Growth &amp; Optimization
 
 
 <ul>
 <li>
 Optimize videos for discoverability via SEO-led titles, tags, descriptions, and keyword strategy
 </li>
 <li>
 Drive growth through YouTube best practices for:
 </li>
 <li>
 CTR improvement (thumbnail + title testing)
 </li>
 <li>
 Watch time and retention improvements
 </li>
 <li>
 Session time / binge viewing through playlists and suggested strategy
 </li>
 <li>
 Work on
 
 A/B testing
 
 for thumbnails and titles to improve performance
 </li>
 </ul>
 
 
 Performance &amp; Analytics
 
 
 <ul>
 <li>
 Track daily/weekly/monthly channel performance and content trends
 </li>
 <li>
 Monitor key metrics: views, watch time, retention, CTR, impressions, subscriber growth, RPM/CPM
 </li>
 <li>
 Build actionable insights and share performance reports with leadership and content teams
 </li>
 <li>
 Identify what formats, talent, and topics are scaling and double down accordingly
 </li>
 </ul>
 
 
 Content Strategy &amp; Coordination
 
 
 <ul>
 <li>
 Work closely with editorial, video producers, post-production and social teams
 </li>
 <li>
 Suggest YouTube-first content formats (long-form + Shorts + Live)
 </li>
 <li>
 Create strategies for:
 </li>
 <li>
 Celebrity interviews
 </li>
 <li>
 Entertainment news formats
 </li>
 <li>
 Fashion/beauty + lifestyle video series
 </li>
 <li>
 Guide improvements in scripting, pacing, hooks, and video structure based on audience retention
 </li>
 </ul>
 
 
 Shorts &amp; Trending Content
 
 
 <ul>
 <li>
 Drive YouTube Shorts strategy to increase reach and subscriber conversion
 </li>
 <li>
 Track trends and recommend quick-turnaround content ideas
 </li>
 <li>
 Ensure Shorts are optimized with proper packaging, captions, hashtags and posting frequency
 </li>
 </ul>
 
 
 Monetization &amp; Compliance
 
 
 <ul>
 <li>
 Support monetization growth via content optimization and rights-safe publishing
 </li>
 <li>
 Ensure adherence to YouTube policies, copyright, claims, and community guidelines
 </li>
 <li>
 Coordinate with CMS/rights teams where required
 </li>
 <li>
 Handle escalations such as strikes, claims, and restricted videos (if needed)
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Key Skills Required
 
 
 <ul>
 <li>
 Strong understanding of
 
 YouTube algorithm
 
 , analytics, and growth levers
 </li>
 <li>
 Hands-on experience with
 
 YouTube Studio
 
 , CMS, and channel backend operations
 </li>
 <li>
 Strong knowledge of
 
 YouTube SEO
 
 , packaging strategy (title + thumbnail), retention improvement
 </li>
 <li>
 Experience managing
 
 entertainment / celebrity / pop culture
 
 content preferred
 </li>
 <li>
 Strong coordination and stakeholder management skills
 </li>
 <li>
 Ability to work fast in a high-volume content environment
 </li>
 <li>
 Strong communication + reporting skills
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Tools &amp; Platforms
 
 
 <ul>
 <li>
 YouTube Studio / YouTube Analytics
 </li>
 <li>
 Google Sheets / Excel (reporting &amp; dashboards)
 </li>
 <li>
 TubeBuddy / VidIQ (optional but preferred)
 </li>
 <li>
 Basic knowledge of Adobe Premiere / Final Cut / Canva (good to have)
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Media, Communications, Marketing, or similar (preferred)
 </li>
 <li>
 3&ndash;7 years of experience managing YouTube channels (publisher/media preferred)
 </li>
 <li>
 Experience with entertainment, Bollywood, celebrity content is a plus
 </li>
 </ul>
 
 
 
 
 
 
 
 
 KPIs / Success Metrics
 
 
 <ul>
 <li>
 Subscriber growth
 </li>
 <li>
 Watch time growth
 </li>
 <li>
 CTR improvement
 </li>
 <li>
 Audience retention uplift
 </li>
 <li>
 Increased traffic from Browse/Suggested/Search
 </li>
 <li>
 Consistency in uploads and performance stability
 </li>
 <li>
 Revenue growth (RPM/CPM improvement)
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why Join Pinkvilla-
 
 
 <ul>
 <li>
 Work with one of India&rsquo;s leading entertainment &amp; pop culture digital brands
 </li>
 <li>
 Opportunity to scale large YouTube audiences across formats (long-form + Shorts)
 </li>
 <li>
 High ownership role with direct impact on growth and performance
 </li>
 </ul>
 
 
</div>

YouTube Channel Manager

Sony Pictures Networks India

<div>
 
 Sony Pictures Networks India is seeking a Assistant Manager Youtube Monetization to join our team. The ideal candidate will be responsible for managing YouTube channels across SPNI&rsquo;s network, optimizing content strategy and operations, and leveraging analytics to drive growth, engagement, and revenue. The role requires strong analytical skills, deep understanding of YouTube CMS and performance metrics, and collaboration with cross-functional teams to achieve business objectives.
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 
 Education: Master's degree
 
 
 Experience: 4-5 years of experience in content operations, YouTube channel management and data analytics
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. Market Research &amp; Strategy
 
 
 <ul>
 <li>
 Conduct research on content performance across YouTube and other digital platforms to identify content trends and opportunities.
 </li>
 <li>
 Formulate the annual YouTube strategy and content roadmap backed by data-driven insights.
 </li>
 <li>
 Provide strategic content inputs to the business team to drive channel growth and engagement.
 </li>
 <li>
 Audit existing channels to uncover short- and long-term recommendations for improving audience engagement and key performance metrics.
 </li>
 </ul>
 
 
 2. Content Operations
 
 
 <ul>
 <li>
 Manage content release schedules on YouTube in coordination with internal stakeholders.
 </li>
 <li>
 Maintain master content MIS for all shows across network channels.
 </li>
 <li>
 Optimize metadata elements such as titles, tags, descriptions, playlists, thumbnails, and homepage layouts for enhanced discoverability.
 </li>
 <li>
 Ensure timely uploads with accurate metadata across all SPNI channels.
 </li>
 <li>
 Collaborate with programming, operations, legal, and finance teams to ensure smooth execution of YouTube operations.
 </li>
 <li>
 Develop creative engagement strategies to foster continuous audience and community interaction.
 </li>
 </ul>
 
 
 3. Business Growth &amp; Insights
 
 
 <ul>
 <li>
 Identify opportunities for revenue enhancement and subscriber growth through data-led insights.
 </li>
 <li>
 Analyze content health and recommend improvements to enhance channel performance.
 </li>
 <li>
 Utilize SEO/SMM tools and learnings to grow channels organically.
 </li>
 <li>
 Conceptualize and repackage archival content aligned with evolving viewer trends.
 </li>
 </ul>
 
 
 4. Reporting &amp; Analytics
 
 
 <ul>
 <li>
 Maintain and update daily and weekly reports including CMS data, channel performance, show-wise metrics, partner payouts, and dashboards.
 </li>
 <li>
 Track audience retention metrics (e.g., average view duration, % completion, watch time) to guide strategy.
 </li>
 <li>
 Present actionable insights and trends to business stakeholders for decision-making.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Experience
 
 
 <ul>
 <li>
 4&ndash;5 years of experience in content operations and YouTube channel management.
 </li>
 <li>
 Strong command of YouTube CMS and YouTube/Google Analytics.
 </li>
 <li>
 Proven ability to implement in-video programming mechanisms (link cards, end screens, etc.).
 </li>
 <li>
 In-depth understanding of audience retention and engagement metrics.
 </li>
 <li>
 Strong analytical and numerical abilities with proficiency in MS Excel (pivot tables, dashboards).
 </li>
 <li>
 Knowledge of Python programming preferred.
 </li>
 <li>
 Familiarity with content across entertainment, kids, regional, and sports verticals.
 </li>
 <li>
 Prior experience in the Media &amp; Entertainment (M&amp;E) sector is desirable.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why join us?
 
 
 
 Why join us? Sony Pictures Networks is home to some of India&rsquo;s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn&rsquo;t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother &amp; Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
 
 
 
</div>

Assistant Manager - YouTube Monetization, Digital Business

upGrad

<div>
 
 
 Job Title: Senior Associate (Copy)
 
 
 
 
 Location:
 
 Mumbai
 
 
 
 Experience:
 
 4&ndash;5 years in content or creative writing
 
 
 
 
 
 
 About the Role
 
 
 
 We&rsquo;re looking for a
 
 Content Writer
 
 to create clear, compelling, and high-impact content across campaigns, websites, learner communications, and video storytelling. This role is ideal for a strong writer who is hands-on with AI tools and excited about building scalable, AI-native content workflows in a fast-growing EdTech environment.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Write sharp, engaging copy for
 
 websites (landing pages, product pages, SEO content)
 
 , campaigns, product marketing, social media, and learner-facing communications.
 </li>
 <li>
 Craft scripts, narratives, and storyboards for explainer videos, learning content, and promotional assets.
 </li>
 <li>
 Actively use
 
 AI writing and video tools
 
 (ChatGPT, Jasper, Writesonic, Descript, Synthesia, etc.) to ideate, draft, optimize, personalize, and localize content.
 </li>
 <li>
 Collaborate closely with design, video, marketing, and product teams to ensure cohesive storytelling across platforms.
 </li>
 <li>
 Maintain and evolve the brand voice across all content touchpoints.
 </li>
 <li>
 Support and review work from junior writers; contribute to building
 
 AI-first content workflows
 
 within the team.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Qualifications
 
 
 <ul>
 <li>
 4&ndash;5 years of writing experience (ad agency, digital agency or brand side).
 </li>
 <li>
 Strong portfolio covering
 
 website content, campaign copy, digital content, and video scripts
 
 .
 </li>
 <li>
 Excellent command of language with the ability to simplify complex ideas into engaging narratives.
 </li>
 <li>
 Hands-on experience using
 
 AI writing and video tools
 
 as part of day-to-day content creation.
 </li>
 <li>
 Strong collaboration, communication, and storytelling skills
 </li>
 </ul>
 
 
</div>

Senior Copywriter

Beardo

<div>
 
 Job Title: Influencer Marketing Executive&nbsp;
 
 
 Location: Mumbai&nbsp;/ Ahmedabad
 
 
 &nbsp;
 
 
 About the Role:&nbsp;
 
 
 &nbsp;
 
 
 We&rsquo;re on the hunt for a savvy content marketer who lives and breathes trends, understands the power of influencers, and knows how to turn ideas into viral content. This role blends influencer strategy with content creation to drive buzz, reach, and engagement.&nbsp;
 
 
 &nbsp;
 
 
 Key Responsibilities:
 
 
 &nbsp;
 
 
 &bull; Identify, evaluate, and finalize influencer collaborations, including negotiations.&nbsp;
 
 
 &bull; Analyze content trends and viral hooks to fuel influencer marketing strategies.&nbsp;
 
 
 &bull; Write engaging scripts tailored for influencer and brand-led content.&nbsp;
 
 
 &bull; Lead in-house content production &ndash; from idea to final output.&nbsp;
 
 
 &bull; Brainstorm and execute fresh content concepts with a viral edge.&nbsp;
 
 
 &bull; Continuously optimize campaigns for visibility, shareability, and performance.
 
 
 &nbsp;
 
 
 &nbsp;What You Bring:&nbsp;
 
 
 &nbsp;
 
 
 &nbsp;
 
 
 &bull; A pulse on social media trends and influencer culture.
 
 
 &bull; Strong communication, negotiation, and storytelling abilities.&nbsp;
 
 <ul>
 <li>
 &bull; Creative thinking backed by performance-focused execution.
 </li>
 </ul>
</div>

Influencer Marketing Executive

Nino Foods (YC S21)

<div>
 
 
 Company Description
 
 
 
 Nino Foods, a Y Combinator backed fast food company, is rapidly growing and reshaping the quick-service restaurant (QSR) industry in India. Owning three distinct brands&mdash;Nino Burgers, Francesco's Pizzeria, and KHA-Fried Chicken&mdash;Nino Foods operates through QSRs and cloud kitchens. Based in Mumbai, the company serves 50,000 orders monthly across 12 thriving locations.
 
 
 
 
 
 
 Role Description
 
 
 
 This is a full-time, on-site role based in Mumbai for a Content Creator. The Content Creator will be responsible for conceptualizing, creating, and delivering high-quality multimedia content that aligns with Nino Foods' brand strategy. Responsibilities include managing social media accounts, crafting engaging social media posts, writing brand content, creating visual assets, collaborating with marketing teams, and brainstorming innovative campaigns to drive audience engagement.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Experience in Content Creation, Social Media Management, and Visual Content Development
 </li>
 <li>
 Writing, Editing, and Storytelling skills to craft engaging brand messages
 </li>
 <li>
 Proficiency in Creative Tools and Platforms for Graphic Design and Multimedia Production
 </li>
 <li>
 Strong understanding of Digital Marketing strategies and practices
 </li>
 <li>
 Ability to work in a dynamic, fast-paced environment with attention to detail
 </li>
 <li>
 Excellent communication and collaboration skills
 </li>
 </ul>
 
 
 
</div>

Content Creator

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