marketing manager

sales manager

project manager

store manager

accounting manager

crm manager

Daiichi Sankyo

<p></p><div><div><div><div><div><div><div><div><p>We're looking for a Commercial Excellence Manager who needs to collaborate with cross-functional teams to manage segmentation, targeting, and data architecture processes. The incumbent delivers data intelligence through advanced reporting and lead global CRM projects adapted to local needs. Additionally, s/he designs and monitors field force incentive plans and performance, collaborates with global ComEx Teams to drive the local needs.</p><br>
<p></p>
<p><b>
Key Responsibilities</b></p><br>
<p></p>
<ul>
<li>The Commercial Excellence Manager acts as a business partner for the Country Manager and the other members of the Commercial LT.</li>
<li>He/she is responsible for different Commercial Excellence missions and tasks such as business and competitive intelligence, performance management, targeting &amp; segmentation, business dialogues.</li>
<li>The Commercial Excellence Manager is more specifically responsible for the implementation and the maintenance of the CRM system (Omnipresence &ndash; Microsoft Dynamics) and its correlated analytical tool with the purpose of enhancing its functionalities in order to support the Customer Facing Roles in the management of their stakeholders.</li>
<li>He/she improves the associated processes within DSTR. The Commercial Excellence Manager also supports his/her business partners in other specific projects and tasks such as forecasting, objectives setting &amp; incentive schemes, supply chain, market research and brand planning.</li>
<li>Provides partnership with our commercial and medical teams to truly understand our customers, and proactively respond to their needs, ensuring we internally adapt to reflect the changing environment, enabling us to optimally achieve our business objectives</li>
<li>Keeps abreast of changes in the healthcare environment and pro-actively addresses resulting requirements for our operating model, if required</li>
<li>Ensures market insights are delivered to the Brand Teams, ensuring challenge and dialogue at all times</li>
<li>Establishes best in class management tools and balanced scorecards to better inform business reviews and create a robust platform for business review cycles</li>
<li>Defines and exploits an agreed customer relationship management strategy and subsequent selection and alignment of tools (CRM, CLM, KOL databases,..) to ensure the optimal platform for our current and future product portfolio. Ensures that platforms, processes and trainings lead and enable the organization towards a 360&deg; view of our customers, connecting multiple channels as well as various customer facing roles.</li>
<li>Reflect the overall market and behavioral trends in customer preferences.</li>
<li>Develops Sales Force Allocation scenarios to support both the Budget and the Strategic Planning processes together with the Country Manager and the Head of Sales.</li>
<li>Leads the company sales forecasting process.</li>
<li>Designs and develops the CFR incentive scheme and relevant metrics together with the Country Manager and Head of Sales to drive best in class performance across the regional teams and a culture of continues improvement</li>
<li>Leads and coordinates the processes of Sales Force geographical reorganization, targeting, segmentation and profiling of customers</li>
<li>Manages the Commercial Excellence budget and acts as primary contact for external vendors on Commercial Excellence related activities &amp; projects</li>
<li>Prepares, executes and monitors budget and forecast the Commercial Excellence activities and projects</li>
<li>Effectively engages with external vendors to design cost-effective processes and tools to achieve expected results and outcomes</li>
<li>Monitor the development of the service offering in the healthcare industry and identify business opportunities relevant to our current and future portfolio</li>
<li>Maintains and develops the CRM system (Omnipresence &ndash; Microsoft Dynamics) in the affiliate and its correlated analytical tool with the purpose of enhancing its functionalities in order to support the Customer Facing Roles in the management of their stakeholders</li>
<li>Ensures alignment with regards to all functional CRM support topics such as change management process,data loading, and its release management</li>
<li>Collects, defines and follows up on accurate definitions of existing and new system change requests/business requirements (via change management process).
</li><li>Is able to perform an end to end analysis and impact analysis of the request &amp; ensure detailed documentation to enable approval by HQ CRM team and business processowner(s).</li>
<li>Is responsible for internal release communication with local business teams.
</li><li>Manage local priorities and expectations (internally and with 3rd partner).</li>
<li>Ensures test support where needed for testing of business requirements and changes. Check and identify if technical requirements are met from the system provider and HQ configuration team.</li>
<li>Has knowledge and understanding of the local business processes and specialties that are being supported bythe IMS CRM software. Masters entire processes and workflows. Local solution consultancy for business teams.</li>
<li>Takes ownership of and leads selected work streams within the CRM system hosting and administration, forexample conduct training for specific end-users and reach out to local and regional counterparts</li>
<li>Monitors the processes related to the CRM tool (Omnipresence &ndash; Microsoft Dynamics). Monitors data quality entered into the system.</li>
<li>Defines the data model to be build and maintain in the related program. Ensures that all data within the data model is appropriately updated.</li>
<li>Develops and updates dashboards so that all stakeholders can access to the relevant information in an efficient and timely manner</li></ul><br>
<p></p>
<p><b>
Minimum Requirements</b></p><br>
<p></p>
<ul>
<li>Bachelor&rsquo;s degree in Engineering, Business Administration, Marketing, Economics</li>
<li>At least 2+ years of experience in the Power BI platform</li>
<li>Experience supporting and working with cross-functional teams in a dynamic environment.</li>
<li>Proficiency in English, both spoken and written.</li>
<li>Strong analytical and strategic thinking, Pro-active and results-driven</li>
<li>Adapt to agile ways of working approach</li>
<li>Exceptional ability to design and create data visualizations and deliver insight to the business.</li>
<li>Strong analytic skills related to working with unstructured datasets.</li>
<li>Skilled in process design and development</li>
<li>Strong organization and project management skills; ensure accurate planning, follow-up and progress of actions; correct and timely identification of stakeholders</li>
<li>Team player with hands-on approach in supporting co-workers</li>
<li>Ability to capture the business needs and visualize them in a structured manner; as well as the courage to challenge these needs with the purpose of enhancing efficiency and effectiveness</li>
</ul></div></div></div></div><div><div><div>Apply now</div></div></div></div></div></div></div><div></div>

TR-Commercial Excellence Manager

Edenred

<div><div>Take a step forward and let Edenred surprise you.</div><div>
Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.</div><div>
We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.</div><div></div><div>
Dare to join Edenred and get ready to thrive in a global company that will offer you endless opportunities.</div><div></div><div>
Edenred is all about meritocracy. You come as you are, and you contribute. Indeed, the Edenred Group recognizes, recruits and develops all talents and singularities.</div><div>
We are committed to preventing all forms of discrimination and to providing all our candidates with equal opportunities regardless of their gender and gender expression, disability, origin, religious belief and sexual orientation or any other criteria.</div><div></div><div>
Edenred T&uuml;rkiye has been the pioneer of the meal card sector for 33 years, providing effective corporate expense management solutions such as the Ticket Restaurant Meal Card for lunch expenses, Ticket Car Fuel Solutions for fuel purchases, and Ticket Gift Cards for incentive and reward program. We proudly serve over 1.8 million employees across Turkiye, through more than 45,000 corporate customers, in over 64,000 restaurants and cafes, with thousands of fuel stations and countless prestigious brands.</div><div></div><div>
Here at Edenred T&uuml;rkiye, our values such as passion for customers, respect, imagination, simplicity, and entrepreneurial spirit shape our work environment and inspire our team members to think creatively and drive innovation to improve our ways to provide our corporate expense management solutions and serve our customers better as well as creating a fulfilling work environment to provide professional growth and development to our employees to become esteemed members of our Dream Team. As an acknowledgement to our commitment, we are proud to have been certified as a Great Place to Work since March 2024.</div><div></div><div>
ROLE OVERVIEW</div><div></div><div>
We are seeking a Product Manager to shape and execute our CRM strategy within Edenred Turkey. This is an exciting opportunity for a proactive professional who enjoys shaping customer experiences and streamlining processes in a dynamic environment. You will collaborate closely with various business units, to ensure our CRM platform aligns with our business goals and delivers exceptional user experiences, while maintaining high data quality.</div><div></div><div>
This strategic, high-impact role combines both operational and transformational responsibilities and will directly contribute to Edenred&rsquo;s growth.</div><div></div><div>
THE REQUIRED VIBE</div><ul><li><div>
Experience in CRM product management, business analysis, or project management</div></li><li><div>
Proven track record of managing the end-to-end lifecycle of CRM projects, including analysis, design, testing, and go-live</div></li><li><div>
Data-driven mindset with strong skills in data quality management, reporting, and problem-solving</div></li><li><div>
Excellent communication and coordination skills, with experience in collaborating with business units and managing stakeholders, vendors, and consultants.</div></li><li><div>
Proficiency in project planning, prioritization, and budget tracking.</div></li><li><div>
User-centric approach with experience in process improvement and change management.</div></li><li><div>
Strong advantage: hands-on experience with Salesforce and/or HubSpot.</div></li></ul><div></div><div>
YOU WILL VIBE WITH US BY</div><ul><li><div>
Define and implement the company&rsquo;s CRM strategy for customers, merchants, and processes in collaboration with all business units.</div></li><li><div>
Provide vision, leadership, and guidance on business processes and user needs related to the CRM system.</div></li><li><div>
Manage, monitor, and analyze enhancements, issues, and improvements in the CRM system from start to finish.</div></li><li><div>
Lead the analysis, design, testing, and implementation phases across the full lifecycle of CRM projects.</div></li><li><div>
Adapt the existing CRM architecture to align with new strategies through targeted enhancements and developments.</div></li><li><div>
Ensure data quality within the system and deliver effective solutions to data- and process-related challenges.</div></li><li><div>
Drive and continuously manage the resolution of CRM system issues in collaboration with the IT department and/or CRM consultancy partners.</div></li><li><div>
Promote effective CRM adoption and continuously improve the user experience for system users.</div></li><li><div>
Oversee project and budget management for services provided by the CRM consultancy firm.</div></li><li><div>
Maintain clear and timely communication with stakeholders across Edenred Turkey to ensure alignment.</div></li></ul><div></div><div>
WHAT WE OFFER</div><ul><li><div>
Flexible working conditions: Set your hybrid working style in line with your departmental needs.</div></li><li><div>
Ticket Restaurant Meal Card: No need to specify, right?   </div></li><li><div>
Private health &amp; life insurance: Your family members can also benefit from them.</div></li><li><div>
Transportation: We provide service bus / shuttles.</div></li><li><div>
Ticket Compliments: Spoil yourself on special occasions with our gift card, offering an annual credit of 30.000 TL at a 20% discount.</div></li><li><div>
Flexible Leaves: You are encouraged to take BirthDay-off, Menstruation Rest and etc.</div></li><li><div>
Full Remote August: You are strictly(!) encouraged to work fully-remote throughout August!   </div></li><li><div>
Eden Lounge: Need a break? We have unlimited coffee &amp; soft drinks, snacks machine, board games and a lot of space to chillax in Eden Lounge.</div></li><li><div>
EdenSENse: You can easily participate in our CSR projects in line with global teams.</div></li><li><div>
EDU (Edenred Digital University) Package: You can continuously contribute to your professional development through online training, including live language classes.</div></li></ul><div></div><div>
Apply now and Vibe with Us!</div><div></div><div>
Apply now and Vibe with Us!</div></div><div></div>

Product Manager

McDonald's Türkiye

<div>
 <p>
  <strong>
   About the role;
  </strong>
 </p>
 <p>
  We are looking for a CRM Supervisor who can translate customer data into actionable insights and turn those insights into impactful actions that drive business growth. The role requires strong analytical skills to identify commercial opportunities, and design testable actions that directly contribute to sales performance across products, brands and campaigns.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What you will do;
  </strong>
 </p>
 <ul>
  <li>
   Analyze customer, transaction and campaign data to identify commercial opportunities that can drive sales growth, frequency and retention
  </li>
  <li>
   Translate data-driven insights into actions that improve performance across products, brands and marketing initiatives
  </li>
  <li>
   Design, execute and optimize targeted CRM actions with a focus on measurable business impact
  </li>
  <li>
   Create customer segmentations and personalized use cases, including tailored rewards, upsell and cross-sell propositions within the loyalty program
  </li>
  <li>
   Lead A/B tests and experimentation initiatives to validate hypotheses, optimize performance and scale successful ideas
  </li>
  <li>
   Evaluate results, extract learnings and turn them into next actions that improve future campaigns
  </li>
  <li>
   Actively collaborate with Brand, Product, Digital Marketing, Analytics teams and agencies, as well as IT teams and CRM agency to ensure insights are embedded into broader marketing activities
  </li>
  <li>
   Engage with regional and global stakeholders using centrally managed platforms and follow global best practices
  </li>
  <li>
   Actively shape the CRM infrastructure by working closely with CRM agency and IT teams, identifying gaps and improvement areas to strengthen the overall CRM setup
  </li>
  <li>
   Use CRM tools and data platforms (preferably Microsoft Dynamics or Salesforce), including SQL-based analysis when needed, while ensuring data accuracy and compliance with data privacy regulations
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What makes you a great fit;
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in related fields
  </li>
  <li>
   Minimum 4 years of experience in CRM within a digital environment
  </li>
  <li>
   Excellent communication skills in English
  </li>
  <li>
   Advanced knowledge of MS Dynamics is an asset
  </li>
  <li>
   MS Excel advanced user
  </li>
  <li>
   Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies
  </li>
  <li>
   Must possess the ability to work in a dynamic, service-oriented environment
  </li>
  <li>
   Open to change, curious, search and follow market trends in CRM
  </li>
  <li>
   Strong test &amp; learn mindset and enjoy experimenting to improve sales performance, acquisition efficiency, retention and churn reduction
  </li>
  <li>
   Curios about how emerging technologies &mdash; including AI &mdash; can be leveraged to enhance analysis, optimization and decision-making within CRM
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Why join us;
  </strong>
 </p>
 <ul>
  <li>
   Work on a large-scale data and CRM ecosystem with direct impact on business growth
  </li>
  <li>
   Play an active role in shaping how data-driven decisions and testing culture drive sales performance
  </li>
  <li>
   Be part of a collaborative environment where analytical thinking, experimentation and commercial impact are valued.
  </li>
 </ul>
 <p>
 </p>
</div>


CRM Supervisor

<div>
 <p>
  <strong>
   Shape the Future with Data!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Are you ready to make a real impact on customer journeys at TEB BNP Paribas? We are seeking a highly skilled
  <strong>
   CRM &amp; Data Analytics Manager
  </strong>
  to join our team. As
  <strong>
   data scientists
  </strong>
  our aim is to elevate customer success, and we are deeply committed to customer satisfaction.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  This role focuses on leveraging data analytics and models to drive sustainable improvements in customer journeys. You analyze customer data to propose and implement strategies that enhance customer satisfaction. Providing actionable insights to sales, marketing, digital, and customer service teams is crucial, and enabling them to make data-driven decisions and optimize performance
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Utilize data analytics to improve customer journeys and satisfaction
  </li>
  <li>
   Analyze customer feedback and interaction data
  </li>
  <li>
   Develop and implement strategies to enhance customer experiences
  </li>
  <li>
   Provide insights to various teams to support data-driven decision-making
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Computer Science, or a related field
  </li>
  <li>
   <strong>
    <em>
     Minimum of 5 years of experience in data analysis, reporting, and data visualization
    </em>
   </strong>
  </li>
  <li>
   Proficiency in SAS, SQL, Python, or R for data analysis
  </li>
  <li>
   Strong ability to analyze complex data
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Join us at TEB BNP Paribas and shape the future of customer experiences with data!
 </p>
</div>


CRM & Data Analytics Manager

Watsons Turkey

<div>
 <p>
  Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers&rsquo; lives through its products and services.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Watsons is Asia&rsquo;s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
  </em>
 </p>
 <p>
  <em>
   * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   University degree; MBA, Mathematics, Statistics, Industrial Engineering from reputable Universities is preferred,
  </li>
  <li>
   10 years of customer growth, CRM campaign strategy and data analytics experience,
  </li>
  <li>
   Experience in analyzing data and building insights &amp; stories from data,
  </li>
  <li>
   Understanding of business intelligence, data management technologies and predictive models,
  </li>
  <li>
   Strong SQL, Microsoft Excel and PowerPoint skills, experience on data visualization tools; Tableau, Power BI is a plus,
  </li>
  <li>
   Excellent command of written and spoken English,
  </li>
  <li>
   Team work orientation and skilled in working with cross-functions.
  </li>
  <li>
   Strong planning with strong communication and interpersonal skills
  </li>
  <li>
   A self-motivated, flexible, quick learning, high achieving, &ldquo;can do&rdquo; mentality; High drive and results oriented spirit.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop comprehensive CRM campaign strategies and improve annual CRM plan aligned with business objectives.
  </li>
  <li>
   Analyze big data and generate customer insights to drive business growth and customer engagement.
  </li>
  <li>
   Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics and growth.
  </li>
  <li>
   Understand customer profiles and consumption behaviors to increase customer loyalty.
  </li>
  <li>
   Follow up CRM KPIs and periodic reports; collaborate with internal units.
  </li>
  <li>
   Maintenance of CRM system and improve current processes of loyalty program for better customer experience,
  </li>
  <li>
   Build up 3rd party partnerships for cross-campaigns
  </li>
  <li>
   Direct reporting to Head of CRM.
  </li>
 </ul>
 <p>
 </p>
</div>


CRM Analytics and Campaign Manager

Şok Marketler

<div>
 <p>
  1944 y&inodot;l&inodot;nda &Idot;stanbul'da bisk&uuml;vi &uuml;retimi ile ba&scedil;layan Y&inodot;ld&inodot;z Holding'in hikayesi, bug&uuml;n 300'den fazla marka ile 5 k&inodot;tada 130&rsquo;dan fazla &uuml;lkede 4 milyar ki&scedil;iye ula&scedil;t&inodot;&gbreve;&inodot;m&inodot;z g&inodot;da-at&inodot;&scedil;t&inodot;rmal&inodot;k &uuml;r&uuml;nlerimiz ve T&uuml;rkiye'nin d&ouml;rt bir yan&inodot;ndaki perakende &scedil;irketlerimizle devam ediyor. &Ccedil;o&gbreve;unlu&gbreve;u T&uuml;rkiye'de bulunan 80 bin &ccedil;al&inodot;&scedil;an&inodot;m&inodot;zla durmadan daha iyiye ula&scedil;may&inodot; hedefliyor, 20'si yurt d&inodot;&scedil;&inodot;nda olmak &uuml;zere toplam 45 fabrikada bisk&uuml;viden &ccedil;ikolataya, dondurulmu&scedil; g&inodot;dadan ambalajlamaya kadar geni&scedil; bir &uuml;r&uuml;n yelpazesi &uuml;retiyoruz. CEEMEA&rsquo;n&inodot;n (Orta ve Do&gbreve;u Avrupa, Orta Do&gbreve;u ve Afrika) en b&uuml;y&uuml;k g&inodot;da &uuml;reticisiyiz. Ekonomik katk&inodot;, istihdam, ihracat, sosyal dayan&inodot;&scedil;ma ve s&uuml;rd&uuml;r&uuml;lebilirlik alanlar&inodot;nda &ccedil;&inodot;tay&inodot; her zaman y&uuml;kseltiyoruz. "Mutlu Et Mutlu Ol" ilkesi ile toplumsal katk&inodot;ya &ouml;ncelik veriyor, &uuml;r&uuml;n, hizmet ve s&uuml;rd&uuml;r&uuml;lebilir sosyal sorumluluk anlay&inodot;&scedil;&inodot;m&inodot;z ile 80 y&inodot;l&inodot; a&scedil;k&inodot;n s&uuml;redir mutluluk &uuml;retiyoruz.
 </p>
 <p>
  &Scedil;OK Marketler, indirim market kanal&inodot;nda yeniliklere h&inodot;zl&inodot; adapte olan Y&inodot;ld&inodot;z Holding i&scedil;tirakidir. T&uuml;rkiye&rsquo;nin 81 ilinde 10.000&rsquo;in &uuml;zerinde ma&gbreve;azam&inodot;z, onlarca da&gbreve;&inodot;t&inodot;m merkezimiz ve 50.000&rsquo;e ula&scedil;an &ccedil;al&inodot;&scedil;an&inodot;m&inodot;zla, m&uuml;&scedil;terilerimizin temel ihtiya&ccedil; maddelerinin tamam&inodot;na yak&inodot;n&inodot;n&inodot; &ldquo;tek yerden&rdquo; ve evlerine en yak&inodot;n noktadan kar&scedil;&inodot;lamalar&inodot;n&inodot; sa&gbreve;l&inodot;yoruz. E-ticaret taraf&inodot;nda Cepte &Scedil;OK operasyonumuzla m&uuml;&scedil;terilerimizin ihtiya&ccedil;lar&inodot;n&inodot; evlerine tek t&inodot;kla ula&scedil;t&inodot;r&inodot;yoruz.
 </p>
 <p>
  T&uuml;rkiye&rsquo;nin en &ccedil;ok istihdam sa&gbreve;layan &scedil;irketlerinden biri olarak her y&inodot;l b&uuml;y&uuml;meye devam ediyoruz. Sekt&ouml;rde &ouml;nc&uuml; niteli&gbreve;inde &ouml;d&uuml;ll&uuml; Akademi portal&inodot;m&inodot;z ile &Scedil;OK Marketler ailesine kat&inodot;lan her bir &uuml;yemizi perakende okulumuza dahil ediyor, i&scedil;lerini yaparken ihtiya&ccedil; duyacaklar&inodot; mesleki ve teknik bilgi ile davran&inodot;&scedil;sal yetkinliklerini geli&scedil;tiriyoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Bizimle birlikte Y&inodot;ld&inodot;z Holding&rsquo;in bir par&ccedil;as&inodot; olmak istiyorsan,
  <strong>
   &Scedil;ok Marketler A.&Scedil;.
  </strong>
  Pazarlama Organizasyonu'nda de&gbreve;erlendirilmek &uuml;zere
  <strong>
   ''B&uuml;y&uuml;me ve M&uuml;&scedil;teri Sadakati Y&ouml;neticisi''
  </strong>
  pozisyonuna ba&scedil;vur, aram&inodot;za kat&inodot;l.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Seni Neler Bekliyor, Sorumluluklar&inodot;n Neler Olacak?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   SQL ile karma&scedil;&inodot;k sorgu yazabilmek,
  </li>
  <li>
   CRM, m&uuml;&scedil;teri analiti&gbreve;i, veri analizi veya b&uuml;y&uuml;me pazarlamas&inodot; alan&inodot;nda 2&ndash;7+ y&inodot;l deneyim sahibi olmak,
  </li>
  <li>
   Veri analizi konusunda g&uuml;&ccedil;l&uuml;, problem &ccedil;&ouml;zme becerisi y&uuml;ksek olmak,
  </li>
  <li>
   Veri tabanlar&inodot;, m&uuml;&scedil;teri datas&inodot; ve pazarlama funnel&rsquo;&inodot; konusunda bilgi sahibi olmak,
  </li>
  <li>
   Perakende, E-ticaret, veya h&inodot;zl&inodot; t&uuml;ketim sekt&ouml;rlerinde deneyim sahibi olmak,
  </li>
  <li>
   Growth marketing ve CRM konular&inodot;na hakimiyet,
  </li>
  <li>
   Temel ML modelleri kurabilmek (churn prediction, propensity modeling vb.)
  </li>
  <li>
   M&uuml;&scedil;teri segmentasyonu , RFM &amp; LTV modelleme,Churn analizleri,Kampanya kurgusu ve otomasyon senaryolar&inodot;,Email, push, SMS, in-app y&ouml;netimi konular&inodot;nda deneyimli olmak,
  </li>
  <li>
   SQL (Tercihen Big Query ) ,Office ve Power BI ara&ccedil;lar&inodot;nda tecr&uuml;be edinmi&scedil; olmak,
  </li>
  <li>
   Kampanyalar i&ccedil;in A / B testleri planlamak, y&uuml;r&uuml;tmek ve sonu&ccedil;lar&inodot;n&inodot; analiz etmek,
  </li>
  <li>
   CRM Yetkinliklerinin artt&inodot;r&inodot;lmas&inodot; i&ccedil;in gerekli teknik iyile&scedil;tirme ve yenilikleri takip etmek, de&gbreve;erlendirmek, gerekti&gbreve;inde projelendirmek,
  </li>
  <li>
   Rekabeti ve b&uuml;y&uuml;me stratejilerini takip etmek ve rekabet&ccedil;i avantaj sa&gbreve;layacak aksiyonlar&inodot; planlamak,
  </li>
  <li>
   Google BigQuery ve di&gbreve;er kaynaklardan Power Query (M dili) ile veri &ccedil;ekmek, temizlemek, d&ouml;n&uuml;&scedil;t&uuml;rmek ve raporlamaya uygun hale getirmek.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Bekledi&gbreve;imiz Nitelikler Neler Olacak?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Pazarlama, &Idot;&scedil;letme, End&uuml;stri M&uuml;hendisli&gbreve;i, &Idot;statistik, Y&ouml;netim Bili&scedil;im Sistemleri, Ekonomi veya ilgili b&ouml;l&uuml;mlerden mezun,
  </li>
  <li>
   CRM, M&uuml;&scedil;teri Analizi, Analitik Modellemeler, Kampanya, Sadakat Programlar&inodot; ve CRM Proje Y&ouml;netimi alanlar&inodot;nda tecr&uuml;be edinmi&scedil;,
  </li>
  <li>
   Omni-channel CRM y&ouml;netiminde tecr&uuml;beli; Sql odakl&inodot; CRM uygulamalar&inodot;na hakim,
  </li>
  <li>
   CRM stratejilerinin olu&scedil;umu, uygulanmas&inodot; ve optimize edilme s&uuml;re&ccedil;lerinde tecr&uuml;beli,
  </li>
  <li>
   &Scedil;irket stratejisi ve pazar b&uuml;y&uuml;mesi KPI'lar&inodot; do&gbreve;rultusunda farkl&inodot; M&uuml;&scedil;teri segmentasyonu, ya&scedil;am d&ouml;ng&uuml;s&uuml; analizleri (LTV, churn, RFM) yapabilen,
  </li>
  <li>
   &Ouml;zelle&scedil;tirilmi&scedil; m&uuml;&scedil;teri yolculuklar&inodot; ve kampanyalar&inodot; olu&scedil;turmay&inodot; bilen,
  </li>
  <li>
   CRM kampanyalar&inodot;n planlanmas&inodot;, kurgulanmas&inodot;, hedeflemesi ve raporlanma s&uuml;re&ccedil;lerini ger&ccedil;ekle&scedil;tirebilen,
  </li>
  <li>
   Sat&inodot;&scedil;, kategori ve IT ekipleri ile yak&inodot;n &ccedil;al&inodot;&scedil;arak i&ccedil;g&ouml;r&uuml; &uuml;retebilen,
  </li>
  <li>
   Marketing automation s&uuml;re&ccedil;lerini (journey, tetikleyici aksiyonlar) olu&scedil;turabilen,
  </li>
  <li>
   Dashboard ve performans raporlar&inodot; haz&inodot;rlayabilen,
  </li>
  <li>
   Veri kalitesi, m&uuml;&scedil;teri datas&inodot; yap&inodot;s&inodot; ve CRM tool s&uuml;re&ccedil;lerini iyile&scedil;tirebilen,
  </li>
  <li>
   Proaktif bir tutum, analiz ve problem &ccedil;&ouml;zme yetene&gbreve;i ile etkili planlama ve organizasyon becerisine sahip,
  </li>
  <li>
   B&uuml;y&uuml;k veri setlerini ve bir&ccedil;ok de&gbreve;i&scedil;keni i&ccedil;eren karma&scedil;&inodot;k analizlerin detaylar&inodot;n&inodot; anlama, inceleme ve yorumlama becerisi geli&scedil;mi&scedil;,
  </li>
  <li>
   De&gbreve;i&scedil;im ilkesini benimsemi&scedil;,
  </li>
  <li>
   Tercihen g&inodot;da perakende ma&gbreve;azac&inodot;l&inodot;k sekt&ouml;r&uuml;nde deneyimli.
  </li>
 </ul>
</div>


Büyüme ve Müşteri Sadakati Yöneticisi

zeplincar

<p>Dijital D&ouml;n&uuml;ş&uuml;m ve Teknoloji Kıdemli Uzmanı</p><p><i>Şirket Hakkında</i></p><p>Zeplin, T&uuml;rkiye genelinde kurumsal ve bireysel ara&ccedil; kiralama, mobilite ve enerji sekt&ouml;rlerinde faaliyet g&ouml;steren, teknolojiyi stratejisinin merkezine alan yenilik&ccedil;i bir kuruluştur. Zeplin Car ve Zeplin Enerji markalarıyla, operasyonlarını dijitalleştirerek m&uuml;şteri deneyimini m&uuml;kemmelleştirmeyi ve u&ccedil;tan uca dijital d&ouml;n&uuml;ş&uuml;m&uuml; ger&ccedil;ekleştirmeyi hedeflemektedir.Bu pozisyon, Dijital D&ouml;n&uuml;ş&uuml;m ve Teknoloji B&ouml;l&uuml;m&uuml; b&uuml;nyesinde, şirketin teknolojik vizyonunu hayata ge&ccedil;irecek projelerde kilit rol oynayacaktır.</p><p><i>G&ouml;rev ve Sorumluluklar</i></p><ul><li>S&uuml;re&ccedil; Analizi ve Optimizasyon: Finans, Muhasebe, Operasyon ve Satış gibi farklı iş birimlerinde mevcut s&uuml;re&ccedil;leri (As-Is) analiz etmek ve verimlilik odaklı yeni s&uuml;re&ccedil; kurgularını (To-Be) tasarlamak.</li><li>ERP ve CRM Y&ouml;netimi: Mevcut ERP/CRM sistemlerinin işlevsel analizini yapmak; iş birimlerinden gelen talepler doğrultusunda detaylı Gereksinim Analiz Dok&uuml;manlarını (BRD/FRD) hazırlamak.</li><li>İhale ve Tedarik Y&ouml;netimi (RFQ): Yeni teknolojik &ccedil;&ouml;z&uuml;mler i&ccedil;in teknik şartname ve RFQ (Teklif İsteme Belgesi) s&uuml;re&ccedil;lerini u&ccedil;tan uca y&ouml;netmek; tedarik&ccedil;i se&ccedil;im aşamalarında teknik danışmanlık sağlamak.</li><li>Kullanıcı Deneyimi (UI/UX) Denetimi: Geliştirilen aray&uuml;zlerin kullanıcı dostu olmasını sağlamak, UI/UX standartlarını denetlemek ve Kullanıcı Kabul Testlerini (UAT) koordine etmek.</li><li>Entegrasyon ve Veri Y&ouml;netimi: ERP ve diğer kurumsal yazılımların (3. parti uygulamalar, API vb.) entegrasyon s&uuml;re&ccedil;lerini kurgulamak ve veri akış mimarisini takip etmek.</li><li>Hata ve Talep Y&ouml;netimi: Sistem hatalarını (Bug) ve geliştirme taleplerini (Request) &ouml;nceliklendirmek; yazılım ekipleriyle koordineli &ccedil;alışarak &ccedil;&ouml;z&uuml;m s&uuml;re&ccedil;lerini sonu&ccedil;landırmak.</li><li>Proje Yaşam D&ouml;ng&uuml;s&uuml;: Analizden canlıya ge&ccedil;işe kadar t&uuml;m dijital d&ouml;n&uuml;ş&uuml;m projelerinde proaktif rol almak ve paydaş iletişimini y&ouml;netmek.</li><li>Gelecek Nesil Teknolojiler ve İnovasyon:</li></ul><p>&middot; Teknoloji K&uuml;rat&ouml;rl&uuml;ğ&uuml;: Agentic AI, Hyperautomation, Process Mining ve Workflow Automation gibi teknolojileri takip ederek, kurumsal verimliliği maksimize edecek stratejik &ouml;neriler sunmak. &middot; Modern Altyapı Y&ouml;netimi: Kurumun dijital &ccedil;evikliğini artırmak adına SaaS, Cloud &ccedil;&ouml;z&uuml;mleri ve Low-Code/No-Code platformlar &uuml;zerine araştırmalar yapmak; Composable Architecture yaklaşımlarını değerlendirmek.</p><p>&middot; İleri Analitik ve GenAI: Generative AI ve Tahminleme Analitiği gibi konularda şirketin iş modellerine değer katacak uygulanabilir kullanım durumları (use-case) oluşturmak ve projelendirmek.</p><ul><li>Raporlama ve Dashboard: Y&ouml;netim kararlarına destek olacak rapor, dashboard ve sunum materyallerini hazırlamak; projelerin dijital olgunluk seviyelerini takip etmek.</li></ul><p><i>Aranan Nitelikler</i></p><ul><li>&Uuml;niversitelerin M&uuml;hendislik (End&uuml;stri, Bilgisayar, Matematik, İşletme M&uuml;hendisliği vb.) veya Bilişim Sistemleri b&ouml;l&uuml;mlerinden mezun.</li><li>Dijital d&ouml;n&uuml;ş&uuml;m, s&uuml;re&ccedil; geliştirme, sistem entegrasyonu veya &uuml;r&uuml;n y&ouml;netimi alanlarında en az 3-5 yıl deneyimli.</li><li>Analitik d&uuml;ş&uuml;nme yeteneği gelişmiş, s&uuml;re&ccedil; haritalama ve veri y&ouml;netimi konularına h&acirc;kim.</li><li>Visio, Miro veya Lucidchart gibi s&uuml;re&ccedil; tasarım ara&ccedil;larını etkin kullanabilen.</li><li>MS Office uygulamalarına ileri derecede h&acirc;kim (Tercihen Power BI vb. tecr&uuml;besi olan).</li><li>Karmaşık projeleri &ouml;nceliklendirebilen, sonu&ccedil; odaklı ve ikna kabiliyeti y&uuml;ksek.</li><li>Literat&uuml;r&uuml; takip edebilecek seviyede iyi derecede İngilizce bilgisine sahip.</li></ul><p><i>Tercih Edilen Yetkinlikler</i></p><ul><li>Otomotiv, ara&ccedil; kiralama veya mobilite sekt&ouml;rlerinde deneyim.</li><li>SQL, .NET, Java, Azure (Cloud), AWS, GCP veya API mimarileri hakkında temel teknik bilgi.</li><li>Yapay zek&acirc; (AI) uygulamaları veya RPA (Robotik S&uuml;re&ccedil; Otomasyonu) projelerinde yer almış, deneyimlemiş olmak.</li></ul><p><i>Neden Zeplin?</i></p><ul><li>Ger&ccedil;ek bir dijital d&ouml;n&uuml;ş&uuml;m hikayesinin mimarlarından biri olma fırsatı.</li><li>Stratejik projelerde u&ccedil;tan uca sorumluluk alma ve profesyonel gelişim imk&acirc;nı.</li><li>Yenilik&ccedil;i, dinamik ve &ccedil;evik (Agile) &ccedil;alışma prensiplerini benimsemiş bir kurum k&uuml;lt&uuml;r&uuml;.</li><li>Deneyimli bir dijital d&ouml;n&uuml;ş&uuml;m lideriyle doğrudan &ccedil;alışma ve mentorluk fırsatı.</li></ul><p>Lokasyon: On-site &ndash; Şişli, İstanbulCV&rsquo;nizi onder.gogebakan@zeplincar.com adresine iletebilirsiniz.</p><p>İş T&uuml;r&uuml;: Tam zamanlı</p><p>Maaş: aylık 60.000,00TRY veya &uuml;zeri</p><p>Başvuru Soruları:</p><ul><li>Yerinde &ccedil;alışmaya OK misiniz?</li></ul><p>Deneyim:</p><ul><li>&Uuml;r&uuml;n ve IT Proje Y&ouml;netimi: 7 yıl (Zorunlu)</li></ul>

Kıdemli Dijital Dönüşüm/Teknoloji Uzmanı

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