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digital marketing specialist

digital marketing lead

Beko Corporate

<div>
 
 
 Position Summary:
 
 
 
 
 
 
 The
 
 
 Digital Marketing Lead
 
 
 is responsible for leading the strategy, execution, and optimization of the company&rsquo;s digital presence across owned, earned, and paid channels. This role plays a key function in driving brand visibility, consumer engagement, and revenue growth through digital initiatives including website management, e-commerce, SEO/SEM, digital advertising, analytics, and content strategy. The ideal candidate has a strong blend of technical proficiency, consumer insight, and creative execution, with experience in the home appliances, consumer goods, or retail sectors.
 
 
 
 
 
 
 
 *This is an individual contributor role.
 
 
 
 
 
 
 
 
 
 KEY RESPONSIBILITIES:
 
 
 
 
 
 
 
 
 Digital Strategy &amp; Execution
 
 
 
 
 
 <ul>
 <li>
 Develop and implement the company&rsquo;s digital marketing strategy aligned with business and brand objectives.
 </li>
 <li>
 Oversee all digital touchpoints including corporate website, product pages, social media, mobile platforms, and email marketing.
 </li>
 <li>
 Lead the roadmap for digital innovation, including personalization, automation, and omnichannel integrations.
 </li>
 </ul>
 
 
 
 
 
 Website Management
 
 
 
 
 
 <ul>
 <li>
 Oversee the day-to-day management of brand websites and landing pages, ensuring optimal performance and responsiveness.
 </li>
 <li>
 Manage web development resources (internal or agency) for site updates and enhancements.
 </li>
 <li>
 Ensure site content is current, accurate, and aligned with campaign messaging.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 SEO, SEM &amp; Performance Marketing
 
 
 
 
 
 <ul>
 <li>
 Lead organic and paid search strategies to drive qualified traffic and improve conversions.
 </li>
 <li>
 Oversee SEO audits, keyword planning, and technical optimization.
 </li>
 <li>
 Manage digital ad campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms to support brand awareness and lead generation.
 </li>
 </ul>
 
 
 
 
 
 Data, Analytics &amp; Optimization
 
 
 
 
 
 <ul>
 <li>
 Track and report on digital KPIs including web traffic, conversion rates, engagement, etc.
 </li>
 <li>
 Use data-driven insights to continuously test and optimize performance (A/B testing, funnel analysis, heat mapping, etc.).
 </li>
 </ul>
 
 
 
 
 
 Content &amp; Social Media Oversight
 
 
 
 
 
 <ul>
 <li>
 Collaborate with content creators, designers, and agencies to ensure consistent messaging across all digital assets.
 </li>
 <li>
 Guide digital content strategy including blogs, videos, how-to guides, and influencer-generated content.
 </li>
 <li>
 Oversee social media execution, engagement strategies, and performance tracking.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Collaboration &amp; Stakeholder Management
 
 
 
 
 
 <ul>
 <li>
 Work closely with product, brand, sales, and IT teams to align digital activities with broader company goals.
 </li>
 <li>
 Manage external partners and agencies including developers, media buyers, and creative teams.
 </li>
 <li>
 Maintain awareness of industry trends, competitor digital activity, and consumer behavior insights.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 E-Commerce &amp; Online Sales Support
 
 
 
 
 
 <ul>
 <li>
 Collaborate with e-commerce teams and retail partners to optimize digital shelf performance.
 </li>
 <li>
 Manage digital merchandising strategies including A+ content, image optimization, and keyword performance.
 </li>
 <li>
 Coordinate with internal product and marketing teams to support online product launches and promotional campaigns.
 </li>
 </ul>
 
 
 
 
 
 
 QUALIFICATIONS:
 
 
 
 
 
 
 
 
 Education &amp; Experience
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Digital Media, E-Commerce, Business, or related field (Master&rsquo;s a plus).
 </li>
 <li>
 8+ years of experience in digital marketing or digital commerce, preferably in a consumer goods or home appliance company.
 </li>
 <li>
 Demonstrated success managing digital channels and driving e-commerce growth.
 </li>
 </ul>
 
 
 
 
 
 Technical Skills
 
 
 
 
 
 <ul>
 <li>
 Proficient with digital platforms such as Google Analytics, Google Ads, Meta Business Manager.
 </li>
 </ul>
 
 
 
 
 
 Soft Skills
 
 
 
 
 
 <ul>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Excellent project management and multitasking abilities.
 </li>
 <li>
 Ability to work cross-functionally and lead through influence.
 </li>
 <li>
 Strong written and verbal communication skills.
 </li>
 </ul>
 
 
 
 
 
 Key Attributes:
 
 
 
 
 
 <ul>
 <li>
 Consumer-centric mindset with a passion for digital experience.
 </li>
 <li>
 Results-driven with a focus on performance metrics.
 </li>
 <li>
 Innovative and agile in adapting to changing digital landscapes.
 </li>
 <li>
 Collaborative and team-oriented with leadership potential.
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Nawy

<div>
 Nawy Real Estate is seeking a dynamic and experienced Digital Senior Manager to oversee and enhance our digital marketing efforts. This role requires a deep understanding of digital marketing strategies and a proven track record of driving online engagement and conversions. The Digital Senior Manager will be responsible for developing and implementing digital marketing campaigns that align with our business objectives, enhance brand visibility, and drive customer engagement.
 
 
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Lead the development and execution of comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing
 </li>
 <li>
 Analyze website traffic and engagement metrics, using data to improve user experience and drive conversion rates
 </li>
 <li>
 Manage and optimize paid advertising campaigns across various platforms, ensuring maximum ROI
 </li>
 <li>
 Collaborate with cross-functional teams to align marketing efforts with overall business goals
 </li>
 <li>
 Oversee the management of the company's website, ensuring it is updated with relevant content, optimally designed, and user-friendly
 </li>
 <li>
 Stay current with digital marketing trends and best practices, leveraging new technologies to enhance performance
 </li>
 <li>
 Manage and develop the digital marketing team, providing guidance, mentorship, and support to achieve departmental goals
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field
 </li>
 <li>
 5+ years of experience in digital marketing, with at least 2 years in a managerial role
 </li>
 <li>
 Strong understanding of various digital marketing tools and analytics platforms (Google Analytics, SEMrush, HubSpot, etc.)
 </li>
 <li>
 Proven experience in managing successful digital marketing campaigns and achieving measurable results
 </li>
 <li>
 Exceptional analytical skills with the ability to interpret data and make data-driven decisions
 </li>
 <li>
 Strong leadership and team management skills, with the ability to motivate and mentor a team
 </li>
 <li>
 Excellent communication skills, both written and verbal
 </li>
 </ul>
</div>

Digital Senior Manager

Al Ahly Momkn

<div>
 
 The Marketing Team Leader will drive merchant-focused marketing strategies and campaigns, ensuring our value proposition resonates with our merchant base. This role combines strategic planning, hands-on execution, and team leadership to increase merchant acquisition, retention, and engagement. He/she will work closely with Sales, Product, and Customer Service teams to ensure that our marketing is targeted, impactful, and aligned with business goals.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the planning and execution of merchant-focused marketing campaigns across digital, print, and in-person channels.
 
 </li>
 <li>
 Develop communication strategies that clearly convey the benefits of our products and services to different merchants segments.
 
 </li>
 <li>
 Manage and mentor the marketing team, ensuring alignment with KPIs and deadlines.
 
 </li>
 <li>
 Coordinate with Sales and Partnerships teams to support merchant acquisition and retention initiatives.
 
 </li>
 <li>
 Oversee the creation of merchant-focused content, including brochures, email campaigns, case studies, and social media posts.
 
 </li>
 <li>
 Analyze campaign performance, market trends, and merchant feedback to optimize future initiatives.
 
 </li>
 <li>
 Maintain brand consistency and tone across all merchant communication touchpoints.
 
 </li>
 <li>
 Collaborate with Product Marketing to ensure merchants are informed about new features, updates, and promotions.
 
 </li>
 <li>
 Organize merchant events, activations, and training sessions to build strong relationships and drive loyalty.
 
 </li>
 <li>
 Willingness to work outside the office environment when needed &mdash; conducting market surveys, attending on-ground activations, and engaging directly with merchants.
 
 
 
 </li>
 </ul>
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, or related field
 
 </li>
 <li>
 Excellent communication and presentation abilities (Arabic &amp; English proficiency is a plus).
 
 </li>
 <li>
 Solid understanding of merchant needs, market trends, and competitive landscape.
 
 </li>
 <li>
 Proficiency in marketing tools (CRM, automation platforms, analytics tools, etc.).
 
 </li>
 <li>
 Creative thinker with strong analytical skills and a results-driven mindset.
 
 </li>
 <li>
 Proven track record in developing and executing merchant-facing marketing campaigns.
 
 </li>
 <li>
 5+ years of marketing experience, preferably in fin-tech, payments, or merchant services.
 
 </li>
 <li>
 Strong leadership and team management skills.
 
 
 
 
 
 
 
 
 
 
 
 
 </li>
 </ul>
 Benefits
 
 
 <ul>
 <li>
 Embark on an exciting journey with the Fin-tech Experts.
 
 </li>
 <li>
 Join a workplace that actively encourages and supports all talents.
 
 </li>
 <li>
 A support system where you have a safe place to voice your opinion, share feedback, and be your true authentic self.
 
 </li>
 <li>
 Join us in our mission to accelerate financial inclusion and make financial freedom accessible to all.
 
 </li>
 </ul>
</div>

Marketing Team Leader

Accor

<div>
 
 Company Description
 
 
 
 Welcome to Sofitel Cairo Downtown, a new destination in the heart of Cairo, combining luxury, elegance, and French art de vivre. We are far more than a worldwide leader. We are seeking a dynamic and innovative Digital &amp; Ecommerce Manager to join our team in Cairo, Egypt. As a key member of our organization, you will be responsible for driving our digital and e-commerce strategies to enhance our online presence and boost sales performance.
 
 
 
 Job Description
 
 
 
 Main Duties,
 
 
 <ul>
 <li>
 Develop and implement comprehensive digital and e-commerce strategies aligned with overall business objectives
 </li>
 <li>
 Manage and optimize our e-commerce platforms to ensure a seamless user experience and maximize conversions
 </li>
 <li>
 Lead digital marketing initiatives across various channels, including SEO, SEM, email marketing, and social media
 </li>
 <li>
 Analyze web traffic, user behavior, and sales data to identify trends and opportunities for growth
 </li>
 <li>
 Collaborate with cross-functional teams to ensure consistent brand messaging and user experience across all digital touchpoints
 </li>
 <li>
 Oversee the development and maintenance of the company's website and mobile applications
 </li>
 <li>
 Stay up-to-date with industry trends and emerging technologies to maintain a competitive edge in the digital marketplace
 </li>
 <li>
 Manage relationships with key vendors and partners in the digital and e-commerce space
 </li>
 <li>
 Set and monitor KPIs for all digital and e-commerce initiatives, providing regular reports to senior management
 </li>
 <li>
 Lead and mentor a team of digital marketing and e-commerce professionals
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business, or a related field
 </li>
 <li>
 5+ years of experience in digital marketing and e-commerce management
 </li>
 <li>
 Proven track record of increasing online revenue and conversions
 </li>
 <li>
 Strong knowledge of e-commerce platforms (e.g., Shopify, Magento) and content management systems
 </li>
 <li>
 Expertise in digital marketing tools, web analytics, SEO/SEM, and social media management
 </li>
 <li>
 Experience with CRM systems and email marketing platforms
 </li>
 <li>
 Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
 </li>
 <li>
 Excellent project management skills and ability to lead cross-functional team
 </li>
 <li>
 Certifications in digital marketing (e.g., Google Analytics, Google Ads) are preferred
 </li>
 <li>
 Outstanding communication and presentation skills
 </li>
 <li>
 Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
 </li>
 <li>
 Visionary mindset with a passion for innovation in the digital space
 
 
 </li>
 </ul>
 Additional Information
 
 
 
 Your Team And Working Environment
 
 
 
 In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
 
 
 Note: Customization may be included for any specific local or legislative requirements, such as work permits
 
 
 
 Our Commitment To Diversity &amp; Inclusion
 
 
 
 We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
</div>

Digital & Ecommerce Manager - Sofitel Nile Downtown

Ariston Group

<div>
 Job description:
 
 
 
 
 Marketing Manager &ndash; Egypt
 
 
 
 
 Location: Cairo, Egypt
 
 
 
 Department: Marketing
 
 
 
 Reports to: Country Manager (Egypt)
 
 
 Functional Reporting: Regional Marketing and Service Director (AMEA)
 
 
 &nbsp;
 
 
 
 Job Purpose:
 
 
 
 The Marketing Manager will be responsible for leading Ariston&rsquo;s marketing strategy and execution in Egypt, driving brand growth, product visibility, and market share expansion. The role includes full ownership of the annual marketing plan, managing ATL/BTL/digital activities, overseeing product launch campaigns, and ensuring strong brand presence in retail and project segments.
 
 
 &nbsp;
 
 
 The Marketing Manager will lead a local Marketing Specialist and work in close coordination with the sales, after-sales, and regional marketing teams, as well as with external agencies and partners.
 
 
 &nbsp;
 
 
 
 Key Responsibilities:
 
 
 
 &nbsp;
 
 <ul>
 <li>
 Marketing Strategy &amp; Planning
 </li>
 <li>
 Define the local annual marketing plan aligned with business priorities and regional/global brand strategy.
 </li>
 <li>
 Own the local marketing budget and ensure efficient allocation across ATL, BTL, and digital activities.
 </li>
 <li>
 Monitor market trends, competitive activity, and consumer insights to guide marketing actions.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Campaign Management &amp; Execution
 
 
 <ul>
 <li>
 Lead the development and implementation of integrated marketing campaigns for product launches and brand support.
 </li>
 <li>
 Coordinate media buying, creative execution, and timeline management with relevant agencies.
 </li>
 <li>
 Ensure alignment with global brand guidelines and messaging across all touchpoints.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Retail &amp; Trade Marketing
 
 
 <ul>
 <li>
 Enhance brand presence in-store through POSM, displays, co-branding, and field force collaboration.
 </li>
 <li>
 Support sell-out through retail activations, promotions, and shop staff engagement.
 </li>
 <li>
 Align closely with sales teams to deliver trade tools and improve visibility in Modern and Traditional Trade.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Digital &amp; Influencer Marketing
 
 
 <ul>
 <li>
 Oversee the local digital strategy, including social media calendars, paid media, and influencer collaboration.
 </li>
 <li>
 Manage local content development and ensure alignment with the Ariston global digital tone and standards.
 </li>
 <li>
 Track campaign performance across digital KPIs and recommend optimization actions.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Team Management &amp; Collaboration
 
 
 <ul>
 <li>
 Manage and develop the local Marketing Specialist to ensure strong campaign execution and growth.
 </li>
 <li>
 Collaborate with internal teams (Sales, After-Sales, Finance, Quality) and external agencies to execute projects.
 </li>
 <li>
 Coordinate with the regional marketing team to ensure best practice sharing and strategic alignment.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Performance Monitoring &amp; Reporting
 
 
 <ul>
 <li>
 Track and report on key marketing KPIs.
 </li>
 <li>
 Prepare regular performance reviews and business updates for local and regional leadership.
 </li>
 <li>
 Support the definition of future marketing priorities through data and insights.
 </li>
 </ul>
 
 &nbsp;
 
 
 &nbsp;
 
 
 
 Requirements:
 
 
 
 &nbsp;
 
 
 
 Education &amp; Experience:
 
 
 <ul>
 <li>
 University degree in Marketing, Business Administration, or related field.
 </li>
 <li>
 Minimum 7 years of experience in marketing roles, preferably in consumer goods, durable goods, or home appliances sectors.
 </li>
 <li>
 Proven experience in managing 360&deg; marketing plans including ATL, BTL, and digital.
 </li>
 <li>
 Track record of working with external agencies and internal cross-functional teams.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Skills:
 
 
 <ul>
 <li>
 Strong leadership and project management skills.
 </li>
 <li>
 Excellent communication and collaboration abilities.
 </li>
 <li>
 Analytical thinking and results-oriented mindset.
 </li>
 <li>
 Fluent in English and Arabic (spoken and written).
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Other:
 
 
 <ul>
 <li>
 Willingness to travel occasionally within Egypt.
 </li>
 <li>
 Strong sense of ownership and ability to work both strategically and hands-on.
 </li>
 </ul>
</div>

MARKETING MANAGER

Emirates NBD

<div>
 
 Job Responsibilities:
 
 
 &bull; Plan and execute integrated marketing campaigns, ensuring alignment with the bank&rsquo;s brand strategy and business objectives.
 
 
 &bull; Develop marketing materials, including brochures, presentations, newsletters, and digital content.
 
 
 &bull; Manage multi-channel campaigns, including ATL (TV, radio, OOH), BTL (POS, brochures), and digital (social media, email marketing, SEO).
 
 
 &bull; Work with internal stakeholders to ensure consistent messaging and branding across all communication materials.
 
 
 &bull; Assist in developing digital marketing strategies to increase customer engagement and lead generation.
 
 
 &bull; Coordinate content creation and posting schedules for social media platforms.
 
 
 &bull; Track and analyze digital campaign performance, providing recommendations for optimization.
 
 
 &bull; Support in media planning and buying to ensure maximum ROI.
 
 
 &bull; Coordinate with advertising agencies to develop creative assets.
 
 
 &bull; Monitor and report on campaign effectiveness.
 
 
 &bull; Bachelor&rsquo;s degree in Marketing, Business or Communications.
 
 
 &bull; Required years of experience from 2-4 years in marketing field.
 
 
 
</div>

Marketing Communication Specialist

Chain Reaction

<div>
 Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.
 
 
 We are looking for a performance marketing Specialist to join our growing and award-winning team to work on some of the region's most exciting brands.
 
 
 
 Requirements
 
 
 
 
 Job Responsibilities:
 
 
 
 <ul>
 <li>
 Strategize, create, monitor, maintain, and optimize the high volume of campaigns across Google AdWords, Facebook Ads Manager, and other third-party digital media outlets
 </li>
 <li>
 Oversee growth in performance. Manage campaigns to meet client's ROI goals and respond in a rapid manner to optimization suggestions from digital strategists
 </li>
 <li>
 Solid knowledge of Google ads campaign types
 </li>
 <li>
 Continuous analysis of performance and reporting on digital campaigns
 </li>
 <li>
 Efficient management of budgets across all engines and campaigns
 </li>
 <li>
 Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads - A/B testing
 </li>
 <li>
 Report on key performance indicators and lead generation initiatives, calculate Cost Per Lead, project spend, adjust to demand and seasonality
 
 
 </li>
 </ul>
 
 Skills Required:
 
 
 
 <ul>
 <li>
 Minimum 2 years of relevant experience
 </li>
 <li>
 Marketing and Advertising background is a big plus
 </li>
 <li>
 Experience in Google AdWords, Google AdWords Editor, Google Analytics
 </li>
 <li>
 Keyword research, campaign buildout, ad creation, A/B copy testing, and extensive bid management and lead generation experience
 </li>
 <li>
 Vast experience in the Google Content Network and with overall Display Advertising
 </li>
 <li>
 Knowledge and experience in retargeting/remarketing
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 Joining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well-being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.
</div>

Performance Marketing Specialist

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