digital marketing specialist Jobs in Cairo

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marketing content specialist

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senior marketing specialist

Halan - حالا

<div>
 
 
 Responsibilities:
 
 
 <ul>
 
 <li>
 
 Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, Tiktok, and apple search ads.
 
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 Conduct in-depth market research and competitor analysis to inform campaign strategies.
 
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 Develop and implement A/B testing strategies to optimize campaign performance.
 
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 Track, analyze, and report on key performance indicators (KPIs) to measure campaign success and identify areas for improvement.
 
 </li>
 
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 Stay up-to-date on the latest digital marketing trends and technologies.
 
 </li>
 
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 Collaborate with designers and copywriters to create compelling ad creative.
 
 </li>
 
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 Manage advertising budgets effectively and efficiently.
 
 </li>
 
 </ul>
 
 
 Qualifications:
 
 
 <ul>
 
 <li>
 
 3+ years of experience in performance marketing or a related field
 
 </li>
 
 <li>
 
 Proven track record of success in developing and managing high-performing digital advertising campaigns
 
 </li>
 
 <li>
 
 Strong understanding of digital marketing metrics and analytics (e.g., CPC, CTR, ROI)
 
 </li>
 
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 Experience with Google Ads, Facebook Ads, and other relevant advertising platforms (a plus)
 
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 Excellent communication, presentation, and time management skills
 
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 Solid understanding from google analytics, MCM, GTM, Social media Pixels.
 
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 A data-driven and analytical mindset.
 
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 The ability to work independently and as part of a team.
 
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 </ul>
</div>

Senior Performance Marketing Specialist

Majid Al Futtaim

<div>
 
 
 JOB TITLE
 
 
 
 
 Sr. Category Specialist | Majid Al Futtaim Global Solutions | Procurement
 
 
 
 
 Role Summary
 
 
 
 
 The role of the Senior Sourcing Specialist is to support the Facility Management procurement category through strategic and operational procurement activities .
 
 
 
 
 ROLE PROFILE
 
 
 
 
 <ul>
 <li>
 Procurement Activities: Conduct strategic and operational procurement activities for Facility Management projects.
 </li>
 <li>
 Sourcing and Delivery: Procure, expedite, and schedule deliveries of materials and equipment, searching for better deals.
 </li>
 <li>
 Requirement Analysis: Identify, gather, analyze, and summarize purchase requirements and demand.
 </li>
 <li>
 Sourcing Strategies: Prepare sourcing strategies and processes, ensuring compliance with legal, internal policies, good practices, and business goals.
 </li>
 <li>
 Bidding and Tendering: Manage bidding and tendering activities.
 </li>
 <li>
 Negotiation and Contracting: Manage price negotiation and finalize commercial supply agreements/contracts in alignment with procurement services.
 </li>
 <li>
 Supplier Management: Analyze supplier offers, quantify total costs of ownership (TCO), and manage supplier relationships and performance.
 </li>
 <li>
 Reporting and Process Improvement: Regularly report on sourcing strategies, outcomes, recommendations, and benefits. Actively participate in improving procurement processes and governance.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 At least 3 years&rsquo; experience in contracting or category management
 </li>
 <li>
 Facility Management related procurement knowledge required
 </li>
 <li>
 Demonstrate procurement planning and strategy development within the region.
 </li>
 <li>
 Strong conceptual, analytical and problem-solving skills.
 </li>
 <li>
 Well-developed negotiating and management skills to foster continual improvement and cultural change enable effective implementation of plans across the organization.
 </li>
 <li>
 Supply market research and supplier analysis
 
 
 </li>
 </ul>
 
 
 What We Offer
 
 
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 43,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
</div>

Sr. Category Specialist

Americana Restaurants

<div>
 
 Americana Restaurants is looking for Marketing Senior Associate who will support the marketing team in executing and optimizing marketing strategies to drive brand awareness, customer engagement, and business growth. This role involves managing marketing campaign management, market research, and performance tracking to ensure the effective delivery of marketing initiatives.
 
 
 The ideal candidate will be responsible for creating and executing our marketing strategy. He will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Participate in setting and developing annual marketing plans to meet the annual objectives.
 </li>
 <li>
 Develop strategies and tactics to get the word out about our company and drive qualified traffic
 </li>
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 Supervises the implementation of marketing programs which may affect brands image, maximize the profitability and sales figures in low seasons and analyses its impact on the business.
 </li>
 <li>
 Propose new and creative approaches to retain, upselling, and cross-selling to expand
 </li>
 </ul>
 
 customer base.
 
 <ul>
 <li>
 Conduct research on market trends, brand&rsquo;s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
 </li>
 <li>
 Ensure &amp; monitor the availability of all marketing materials needed to run all marketing programs, makes sure of its accuracy, reports to Marketing Manager with new needs and ratios of consumption
 </li>
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 Ensures that programs designed and implemented matches the annual budget set for the programs and manages overhead costs attributed to the project implementation.
 </li>
 <li>
 Deploy successful marketing campaigns and own their implementation from ideation to execution and regularly the stores to ensure proper implementation of the brand strategies.
 </li>
 </ul>
 
 
 
 
 
 Qualifications and requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in marketing, finance, business administration, or similar.
 </li>
 <li>
 3-5 years of experience in marketing position.
 </li>
 <li>
 Extensive knowledge of marketing strategies, digital marketing, and branding.
 </li>
 <li>
 Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
 </li>
 <li>
 Excellent verbal and written communication skills.
 </li>
 <li>
 Excellent organizational skills and attention to detail.
 </li>
 <li>
 Excellent time management skills with a proven ability to meet deadlines.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 </ul>
 
 
</div>

Senior Marketing Associate

Magnet

<div>
 
 
 Employer Overview:
 
 
 
 A
 
 leading Egyptian Bank
 
 with over a century of experience in banking and investment services. The Bank is recognized for its commitment to national economic development, advanced digital solutions, and a strong presence in Egypt. With a wide network of branches and subsidiaries, it continues to provide innovative financial products and exceptional customer service to millions of clients.
 
 
 
 
 
 
 Job Summary:
 
 
 
 The Senior PR Specialist supports the development and execution of public relations strategies focused on financial and economic communications. This role involves creating content, managing media relationships, and ensuring accurate and timely dissemination of financial information to stakeholders.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Assist in implementing PR campaigns aligned with financial and economic objectives.
 </li>
 <li>
 Draft press releases, media statements, and Q&amp;A documents for financial topics.
 </li>
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 Coordinate media outreach and support interviews for executives.
 </li>
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 Maintain and grow relationships with financial journalists and economic media outlets.
 </li>
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 Monitor media coverage and prepare regular reports for leadership.
 </li>
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 Respond to media inquiries with accurate and timely information.
 </li>
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 Create high-quality content for press releases, newsletters, and social media related to financial performance and economic trends.
 </li>
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 Support thought leadership initiatives by preparing articles and briefing documents.
 </li>
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 Assist in organizing press conferences, investor briefings, and media events.
 </li>
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 Ensure accurate messaging and smooth execution of PR activities.
 </li>
 <li>
 Track campaign performance and media sentiment.
 </li>
 <li>
 Provide recommendations for improving communication strategies.
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Communications, Public Relations, Journalism, Economics, or Finance.
 </li>
 <li>
 4&ndash;7 years of experience in PR, with exposure to financial/economic communications.
 </li>
 <li>
 Strong writing and editing skills with attention to detail.
 </li>
 <li>
 Familiarity with financial terminology and regulatory requirements.
 </li>
 <li>
 Ability to work under pressure and meet deadlines.
 </li>
 </ul>
</div>

Senior Public Relations Specialist (Financial & Economic Communications)

PepsiCo

<div>
 
 Overview
 
 
 
 This role will be responsible for supporting the design, implementation, and ongoing management of PepsiCo&rsquo;s Consumer Data Platform (CDP) and First-Party (1P) Data Collection initiatives across the AMESA region, with a primary focus on Egypt, KSA, Pakistan, and South Africa.
 
 
 As a key link between PepsiCo&rsquo;s 1P data collection systems and our marketing agency partners, this role will ensure that the data we capture is effectively activated, optimized, and transformed into actionable insights&mdash;driving smarter marketing strategies and stronger consumer connections.
 
 
 
 Responsibilities
 
 
 
 We are looking for a dynamic and experienced Marketing Senior Specialist to join our team and support PepsiCo&rsquo;s digital transformation across the AMESA region. This role will be central in driving data acquisition, loyalty initiatives, CRM programs, and MarTech capabilities, ensuring our markets are future-ready and insights-driven.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Data Acquisition Management: Lead and oversee data acquisition initiatives across 7 markets (KSA, Egypt, Pakistan, Sub-Saharan Africa, Kuwait, Oman, UAE), ensuring consistency, quality, and compliance.
 </li>
 <li>
 Customer Data &amp; Analytics (cDNA): Lead the expansion of data activation across social, programmatic, and CRM channels in multiple markets, strengthening consumer connections through smart, data-driven strategies.
 </li>
 <li>
 Loyalty &amp; CRM: Manage and optimize Loyalty and CRM reporting and analysis programs across AMESA markets, delivering actionable insights that fuel consumer engagement and retention.
 </li>
 <li>
 MarTech Capabilities: Partner with global and regional teams to scale and enhance MarTech solutions, enabling advanced personalization, targeting, and measurement across the AMESA sector.
 </li>
 <li>
 Cross-Functional Collaboration: Collaborate with key stakeholders across Digital, Media, Sales, and Insights teams to integrate DX capabilities (e.g., Media2Shelf, Consumer Insights), ensuring business objectives are supported by data and technology.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 3-5 years of experience in data analysis/engineering role with proven track record working with Salesforce
 
 
 </li>
 </ul>
 Marketing Cloud (ExactTarget) for AMPScripts or similar platform such as Responsys, Silverpop, Adobe
 
 
 Campaign, Eloqua, etc
 
 
 <ul>
 <li>
 2+ yrs of overall Digital Marketing experience
 </li>
 <li>
 Ensure successful rendering across a wide variety of basic infrastructure in Salesforce Marketing Cloud or similar platforms:
 
 
 </li>
 </ul>
 Data Extensions, Queries, Triggered Send Definitions, and Microsites
 
 
 <ul>
 <li>
 Experience working within a brand environment, with collaboration with agencies and marketers
 </li>
 <li>
 Knowledge of AMESA digital landscape is a plus
 </li>
 </ul>
</div>

Marketing Senior Analyst

SNAP14 Production

<div>
 SNAP14 is seeking a Brand Marketing Executive to steward the brand&rsquo;s presence across every touchpoint. This role is dedicated to amplifying awareness, driving meaningful industry engagement, and supporting inbound growth through elevated brand marketing and communication initiatives.
 
 
 As the strategic sales and marketing mind of the team, the Brand Marketing Executive ensures that every campaign, message, and client interaction reflects SNAP14&rsquo;s luxury positioning and distinctive voice. While not responsible for developing marketing strategy, this role requires a deeply strategic mindset and someone who understands how to translate brand direction into action that protects and enhances SNAP14&rsquo;s reputation.
 
 
 The ideal candidate brings a refined understanding of brand positioning, PR, sales funnel planning and marketing execution, ensuring the brand maintains its premium, international-standard presence. Working closely with the Creative Content Specialist and Account-Based Marketing Automation &amp; Intelligence Specialist, they orchestrate cohesive campaigns that express SNAP14&rsquo;s elegance, dependability, and modern chic.
 
 
 
 Key Responsibilities:
 
 
 
 
 Brand Marketing &amp; Strategy Execution
 
 
 <ul>
 <li>
 Translate brand strategy into actionable marketing initiatives that strengthen SNAP14&rsquo;s position as a leading luxury creative production agency.
 
 </li>
 <li>
 Design, oversee, and continuously refine the sales funnel and client journey, ensuring every touchpoint reflects SNAP14&rsquo;s dependability, elegance, and international standards.
 
 </li>
 <li>
 Plan and manage marketing campaigns that support lead generation, conversion, and client retention goals.
 
 </li>
 <li>
 Ensure every campaign reinforces the brand&rsquo;s visual identity, tone of voice, and positioning in line with SNAP14&rsquo;s values.
 
 
 
 </li>
 </ul>
 
 Client Journey &amp; Experience Design
 
 
 <ul>
 <li>
 Strategically map and manage the client journey across marketing, sales, and post-project phases.
 
 </li>
 <li>
 Collaborate with the Client Relations Executive to ensure consistent and high-quality client experiences at each interaction.
 
 </li>
 <li>
 Identify opportunities to enhance brand engagement through storytelling, PR initiatives, and personalized communication.
 
 
 
 </li>
 </ul>
 
 Campaign Management &amp; Collaboration
 
 
 <ul>
 <li>
 Lead the development of integrated campaigns in collaboration with the Creative Content Specialist and Account-Based Marketing Automation &amp; Intelligence Specialist.
 
 </li>
 <li>
 Align campaign objectives with broader business goals, ensuring each effort contributes to lead generation and relationship growth.
 
 </li>
 <li>
 Monitor performance metrics, analyze data, and translate insights into actionable improvements.
 
 
 
 </li>
 </ul>
 
 PR, Communication &amp; Brand Presence
 
 
 <ul>
 <li>
 Plan and coordinate PR, partnerships, and press initiatives to amplify brand presence in luxury, fashion, and lifestyle markets.
 
 </li>
 <li>
 Craft or review external communications, press releases, and thought leadership content to ensure they align with SNAP14&rsquo;s tone and values.
 
 </li>
 <li>
 Manage and maintain relationships with media, influencers, and industry partners to increase exposure and opportunities.
 
 </li>
 <li>
 Represent SNAP14 at industry networking events, and partnership engagements.
 
 </li>
 <li>
 Identifying high-value PR, media, and award opportunities to elevate SNAP14&rsquo;s industry presence.
 
 
 
 </li>
 </ul>
 
 Cross-Team Coordination
 
 
 <ul>
 <li>
 Collaborate closely with internal teams to ensure marketing efforts are synchronized with production schedules, client communications, and business development priorities.
 
 </li>
 <li>
 Support leadership in identifying high-value opportunities for exposure, recognition, and partnerships across regional and international markets.
 
 </li>
 <li>
 Provide clear strategic direction to ensure marketing activities drive measurable results and long-term growth.
 
 
 
 </li>
 </ul>
 
 Our Company Values:
 
 
 Dependability: Delivering consistent and reliable results in every task.
 
 Teamwork: Collaborating effectively to achieve shared goals.
 
 Communication: Ensuring clarity and transparency in all interactions.
 
 Initiative: Proactively identifying opportunities for improvement.
 
 Results Orientation: Striving for impactful and measurable outcomes.
 
 
 
 
 Why Join SNAP14?
 
 
 At SNAP14, we create compelling, high-end visual content for the fashion, beauty, luxury, and lifestyle industries. As the Brand Marketing Executive, you will play a pivotal role in overseeing brand communications and ensuring the company&rsquo;s premium positioning in the market. If you are passionate about client experience, relationship management, and high-end marketing, this role is for you.
 
 
 
 Requirements
 
 
 
 Skills &amp; Competencies:
 
 
 - Strong understanding of marketing strategy, sales funnels, and client journeys.
 
 - Ability to think strategically while focusing on executional excellence in client communication and brand positioning.
 
 - Excellent communication and storytelling skills with a focus on luxury branding.
 
 - Understanding of PR, influencer marketing, and industry networking, ensuring maximum brand visibility.
 
 - Proven experience in client engagement, referral generation, and retention initiatives.
 
 - Exceptional attention to detail, ensuring all client interactions reflect SNAP14&rsquo;s commitment to excellence.
 
 
 
 
 
 Requirements:
 
 
 - Strong understanding of B2B sales/marketing cycles.
 
 - 5+ years of experience in brand marketing, PR, or communications in a high-end industry.
 
 - Strong background in client experience, VIP relationship management, and high-touch service models.
 
 - Experience in managing brand partnerships, PR placements, and client gifting strategies.
 
 - Fluent in English (written and verbal); proficiency in Arabic is a plus.
 
 - Experience in fashion, luxury, or creative industries preferred.
 
 - Proven ability to manage client satisfaction tracking, quality assurance protocols, and retention strategies.
 
 
 
 Benefits
 
 
 Mobile phone line
 
 ADSL package
 
 Unlimited Personal Time Off after 3 months
 
 Ability to request remote working days after 3 months
 
 Annual employee profit share
 
 Health insurance
 
 Social Insurance
 
 Ability to apply for the Professional Growth Program after 1 year
 
 
 
 
</div>

Brand Marketing Executive

Azza Fahmy Jewellery

<div>
 
 Brief Job Description
 
 
 
 Responsible on planning, executing and following up the communication activities in
 
 
 coordination with the direct manager in light of the agreed marketing plans and
 
 
 policies in a manner that ensures the improvement of the company's image with
 
 
 customers and the marketing of its products. Ensures that project timelines are
 
 
 met and that communication is clear at all stages of the campaign.
 
 
 
 Essential Competencies, Duties &amp; Responsibilities (including
 
 
 
 
 but not limited to)
 
 
 
 
 Brand Communication &amp; Strategy
 
 
 
 <ul>
 <li>
 Support the Communication Lead in developing and implementing comprehensive communication strategies that reinforce the brand&rsquo;s identity, values, and long-term vision.
 </li>
 <li>
 Assist in creating annual communication plans and campaign frameworks that express the brand&rsquo;s heritage and aesthetic with consistency and distinction.
 </li>
 <li>
 Ensure the brand&rsquo;s tone of voice, persona, and visual language are consistently applied across all regions and communication platforms.
 </li>
 <li>
 Adapt communication strategies and messaging to suit different markets, ensuring cultural nuance while maintaining brand integrity.
 </li>
 <li>
 Contribute to defining the brand&rsquo;s strategic direction and expansion opportunities, ensuring alignment between creative storytelling and business objectives.
 
 
 </li>
 </ul>
 
 Campaign Development &amp; Execution
 
 
 
 <ul>
 <li>
 Support the Visual Content Designer and Communication Lead in translating creative concepts into structured strategic plans aligned with brand objectives, timelines, and budgets.
 </li>
 <li>
 Coordinate campaign implementation across departments &mdash; ensuring timely delivery of all creative, digital, and retail assets required for seamless campaign execution.
 </li>
 <li>
 Assist in defining campaign goals, narratives, and KPIs, ensuring that messaging is tailored for each market while remaining cohesive with the global brand vision.
 </li>
 <li>
 Oversee coordination of all visual productions &mdash; including product, fashion, and brand shoots ensuring that each creative execution aligns with strategic intent and brand aesthetics.
 </li>
 <li>
 Monitor and report campaign performance against defined KPIs, offering insights to optimize future initiatives.
 </li>
 <li>
 Encourage innovation and strategic creativity, supporting the Visual Content Lead in continuously elevating the brand&rsquo;s creative presence.
 
 
 </li>
 </ul>
 
 Content Creation &amp; Storytelling
 
 
 
 <ul>
 <li>
 Collaborate closely with the Visual Content Designer to develop compelling storytelling for each collection &mdash; celebrating craftsmanship, heritage, and emotional resonance.
 </li>
 <li>
 Manage the creation and curation of content across all digital and social platforms (Instagram, TikTok, Pinterest, Facebook), ensuring alignment with brand tone and visual identity.
 </li>
 <li>
 Tailor content to reflect market-specific insights and cultural relevance, enhancing resonance with diverse audiences.
 </li>
 <li>
 Ensure that every communication touchpoint embodies the brand&rsquo;s DNA.
 
 
 </li>
 </ul>
 
 E-Commerce &amp; Digital Experience
 
 
 
 <ul>
 <li>
 Regularly update and maintain the brand&rsquo;s website, ensuring content reflects seasonal campaigns, product launches, and brand storytelling.
 </li>
 <li>
 Collaborate with internal teams to enhance the online user experience &mdash; ensuring a seamless, luxurious digital journey that reflects the brand&rsquo;s attention to detail.
 </li>
 <li>
 Adapt digital content and online messaging for different markets, maintaining both local relevance and global coherence.
 
 
 </li>
 </ul>
 
 Market Insights &amp; Cross-Department Coordination
 
 
 
 <ul>
 <li>
 Collaborate with internal departments &mdash; including marketing, retail, e-commerce, and design &mdash; to align on timelines and deliver all communication and campaign assets efficiently.
 </li>
 <li>
 Gather and share insights from different markets to inform communication decisions and ensure regional relevance across campaigns.
 </li>
 <li>
 Develop and maintain internal brand guidelines to ensure consistent application of tone, messaging, and visual language across all touchpoints.
 </li>
 <li>
 Cascade brand knowledge and campaign direction through detailed briefs, presentations, and internal communications to ensure alignment across teams and partners.
 
 
 </li>
 </ul>
 
 Job Requirements And Competencies
 
 
 
 &squf; Education: Bachelor&rsquo;s degree from in a related field
 
 
 &squf; Experience: 2+ years of relevant marketing experience.
 
 
 &squf; Previous direct management of holistic campaigns, and prior experience with broadcast, digital and direct
 
 
 response tactics a plus. Experience working with agencies is preferred.
 
 
 &squf; Team player with effective communication skills. Thrive in a fast-paced and ever-changing environment with
 
 
 a high capacity to multitask and handle tight deadlines on a daily basis.
 
 
 &squf; Ability to influence and collaborate across various functional groups including operations, sales,
 
 
 distribution, marketing, finance, programming and legal.
 
 
 &squf; Strong interpersonal skills that encourage team partnership and promote enthusiasm.
 
 
 &squf; Must be results-oriented and possess a market understanding know how.
</div>

Senior Communication Specialist

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