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marketing specialist (web)

marketing analyst

<div>
 
 
 Digital Banking Marketing Analyst
 
 
 
 We are seeking new team members to join our Digital Banking (CEPTETEB) Mar-Tech team at T&uuml;rk Ekonomi Bankas&inodot;. This role involves analyzing digital marketing campaigns, performance reporting, and providing improvement recommendations. By joining our team, you will contribute valuable insights to understand digital marketing data and support strategic decision-making.
 
 
 
 
 
 
 What Will You Do?
 
 
 <ul>
 <li>
 Measure the effectiveness of marketing strategies through data analysis and reporting,
 </li>
 <li>
 Track user engagement and conversion rates for digital banking products,
 </li>
 <li>
 Analyze the performance of digital marketing campaigns,
 </li>
 <li>
 Create data-driven reports using digital marketing tools and analytics platforms,
 </li>
 <li>
 Interpret data to provide actionable insights for strategic decisions.
 </li>
 </ul>
 
 
 
 
 
 What Are We Looking For?
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Computer Science, Economics, or a related field,
 </li>
 <li>
 Min. 2 years experience in data analysis, marketing analytics or digital marketing role,
 </li>
 <li>
 Banking experience is a plus,
 </li>
 <li>
 Proficiency in SQL,SAS and/or other data analysis tools,
 </li>
 <li>
 Familiarity with digital marketing tools such as Adjust, Google Analytics, Countly, etc..
 </li>
 <li>
 Creative and results-driven work approach,
 </li>
 <li>
 Strong data analysis capabilities, analytical thinking and problem-solving abilities,
 </li>
 <li>
 Fluency in English both written and spoken.
 </li>
 </ul>
 
 
 
 
 Strong communication skills and ability to perform in teams as well as individual.
 
 
 If you are interested in becoming a part of our team, we look forward to receiving your application.
 
</div>

Digital Banking Marketing Analyst

Fundraise Up

<div>
 
 Highlights
 
 
 
 
 Location:
 
 Remote (CET hours preferred)
 
 
 
 Compensation:
 
 $3,200 - $4,300 + stock options
 
 
 
 Language:
 
 Russian-speaking team; English proficiency required (C1)
 
 
 
 About Fundraise Up
 
 
 
 We&rsquo;re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.
 
 
 Our platform is trusted by many of the world&rsquo;s leading nonprofits, including UNICEF, the Alzheimer&rsquo;s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we&rsquo;re recognized not just for our impact - but for the quality of the product we deliver.
 
 
 
 A Truly Global Product
 
 
 
 We operate in the enterprise segment, serving nonprofit organizations across North America, the United Kingdom, Australia, and Europe.
 
 
 We&rsquo;re building a
 
 large and complex product ecosystem
 
 that serves nonprofits, donors, and partners around the world. The platform includes a modern
 
 checkout experience and customizable widgets
 
 (each a standalone SPA),
 
 donor, organization, and partner portals
 
 ,
 
 admin tools
 
 , and several internal apps.
 
 
 Our backend is powered by
 
 Node.js
 
 (Koa, NestJS) and
 
 MongoDB
 
 . The frontend stack includes
 
 Webpack, Vue.js, and React
 
 , with nearly all code written in
 
 TypeScript
 
 . For high-throughput messaging and background processing, we use
 
 Kafka
 
 (for millions of events) and
 
 Bull (Redis)
 
 . Analytics data is stored in
 
 ClickHouse
 
 , and we use
 
 Elasticsearch
 
 for search.
 
 
 
 The Team
 
 
 
 We are a distributed team of 120+ product professionals, including 35+ engineers. Our team members are mainly based across Spain, Poland, Portugal, Georgia, Armenia, Serbia, Turkey, and Cyprus. Many of our developers bring 5 - 10+ years of experience, and we foster a culture of deep technical curiosity and knowledge sharing.
 
 
 Despite our scale, we operate like a focused team - where every task matters and every voice is heard. We value thoughtful collaboration, strong engineering practices, and a product mindset. Biweekly engineering forums give space to share learnings and celebrate technical achievements. You&rsquo;ll be joining a team where quality, mentorship, and mutual respect come first.
 
 
 
 About The Role
 
 
 
 As a Product Analyst, you will be a critical partner to our business teams, working closely with Sales, Marketing, Customer Success (CSM), and Partnerships. Your core mission is to transform raw data into actionable insights that measure effectiveness, drive strategy, and inform the product roadmap. While our development team is Russian-speaking, our main audience and business stakeholders are in the U.S., making your fluency in English essential for success.
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Uncover critical insights by forming hypotheses and validating them with data.
 </li>
 <li>
 Identify global and local trends in user behavior to inform product decisions.
 </li>
 <li>
 Analyze and interpret customer metrics to measure impact and value.
 </li>
 <li>
 Design and evaluate A/B tests with prospective customers to optimize performance.
 </li>
 <li>
 Handle ad-hoc analytical requests from stakeholders across the organization.
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 4+ years of experience as a Data Analyst or Product Analyst.
 </li>
 <li>
 A strong foundation in mathematical statistics and probability theory.
 </li>
 <li>
 Advanced proficiency in SQL.
 </li>
 <li>
 Expertise in Python and its data analysis libraries (NumPy, Pandas, Matplotlib, Scikit-learn).
 </li>
 <li>
 Hands-on experience with BI tools (Tableau, Power BI, Metabase).
 </li>
 <li>
 Excellent command of written and spoken English (C1 level or higher).
 </li>
 <li>
 A proactive, curious mindset with strong analytical and communication skills.
 
 
 </li>
 </ul>
 
 Our Tech Stack
 
 
 
 <ul>
 <li>
 Languages &amp; Libraries: Python
 </li>
 <li>
 Databases: ClickHouse, MongoDB, PostgreSQL
 </li>
 <li>
 BI &amp; Visualization: Tableau, Grafana, Metabase
 </li>
 <li>
 Orchestration: Airflow
 </li>
 <li>
 Version Control: Git
 
 
 </li>
 </ul>
 
 Bonus points
 
 
 
 <ul>
 <li>
 Curiosity and a hypothesis-driven mindset
 </li>
 <li>
 Ability to communicate complex analytical concepts to non-technical audiences
 </li>
 <li>
 Detail-oriented with a strong sense of ownership
 </li>
 <li>
 Comfort working in fast-paced, data-rich environments
 
 
 </li>
 </ul>
 
 Why work with us
 
 
 
 <ul>
 <li>
 A strong, collaborative product team that owns what it builds
 </li>
 <li>
 Clear product vision and access to real customer feedback from global nonprofit leaders
 </li>
 <li>
 Flat structure: no politics, just great work with great people
 </li>
 <li>
 Transparent company culture-we share how we&rsquo;re growing, where revenue comes from, and what&rsquo;s next
 </li>
 <li>
 Long-term focus: we offer equity options and value sustained, meaningful contribution
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 31 days off
 </li>
 <li>
 100% paid telemedicine plan
 </li>
 <li>
 Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace.
 </li>
 <li>
 English learning courses
 </li>
 <li>
 Relevant professional education
 </li>
 <li>
 Gym or swimming pool
 </li>
 <li>
 Co-working
 </li>
 <li>
 Remote working
 </li>
 <li>
 Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.
 </li>
 </ul>
</div>

Product Analyst, GTM

NMQ Digital

<div>
 
 
 ABOUT US
 
 
 
 We are a fast-growing, close-knit, dynamic, and successful Digital Services Company that specializes in providing support to large multinational companies for SEO, Product &amp; Web Content Management, Social Media Management, Performance Marketing, E-Commerce Management, CRM &amp; E-Mail Marketing Automation, DX &amp; Development, Data Management &amp; Analytics, Project Management, Digital Consultancy, and Recruitment.
 
 
 
 
 
 As a multinational Dutch company, we have offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogota &amp; Portland. With our exceptionally talented &amp; diverse team, and our A+ client portfolio, the world is our oyster!
 
 
 
 
 
 We are looking for a
 
 Data Analyst (CRM
 
 ) with
 
 3-5 years of experience in marketing analytics, particularly with a focus on CRM, and advanced SQL expertise
 
 to join our team in Turkey to work with our leading gaming and entertainment client.
 
 
 
 
 
 The working hour for this role are in the
 
 Portugal time zone.
 
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Analytics, or a related field.
 </li>
 <li>
 
 3-5 years of experience in marketing analytics, with a focus on CRM
 
 </li>
 <li>
 
 Advanced SQL required
 
 </li>
 <li>
 
 Advanced verbal and written communication skills in English
 
 </li>
 <li>
 Experience with Salesforce Marketing Cloud and Email marketing analytics
 </li>
 <li>
 Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
 </li>
 <li>
 Proficient in using data visualization tools (such as DOMO, Tableau)) to present data in a visually engaging manner
 </li>
 <li>
 Familiarity with marketing automation tools and strategies.
 </li>
 <li>
 Ability to work independently and in a team environment, managing multiple priorities.
 </li>
 </ul>
 
 
 
 
 
 RESPONSIBILITIES
 
 
 <ul>
 <li>
 Develop and enhance measurement Key Performance Indicator (KPI) frameworks for different Owned channels.
 </li>
 <li>
 Analyze and develop CRM (Salesforce) strategies to improve customer engagement, retention, and lifetime value.
 </li>
 <li>
 Demonstrates the ability to make informed decisions on the best methods and techniques to evaluate the impact and success of marketing initiatives.
 </li>
 <li>
 Collaborate with marketing partners to develop effective strategies for campaign reporting and analysis.
 </li>
 <li>
 Collaborate with cross-functional teams to integrate analytics insights into customer experience improvements and support overall business goals.
 </li>
 <li>
 Use SQL to analyze data and determine trends, predict outcomes, and offer actionable insights.
 </li>
 <li>
 Lead the development and implementation of A/B tests to enhance customer journey touchpoints and improve conversion rates.
 </li>
 <li>
 Create comprehensive reports and dashboards to track marketing performance metrics.
 </li>
 <li>
 Stay abreast of industry trends and advancements in CRM and analytics technologies.
 </li>
 </ul>
 
 
 
 
 
 WHAT WE OFFER
 
 
 
 
 Remote Work Model💻:
 
 We continue to prioritize flexibility, boost productivity, and support a balanced work-life environment for our employees! To further strengthen our collaboration, we&rsquo;re introducing two office days a month for our employees based in &Idot;stanbul.
 
 
 
 Meal Allowance🍔:
 
 We provide a meal card of 300 TRY per working day.
 
 
 
 Private Health Insurance
 
 🩺: We provide a private health insurance from Allianz.
 
 
 
 Private Pension Plan💰:
 
 Pension payment to support your retirement benefits.
 
 
 
 Birthday Time Off🎂:
 
 A half-day off is granted on birthdays.
 
 
 
 Additional Annual Leave Days on the 1st year🎉:
 
 7.5 additional leave days effective start date in NMQ empowers our employees to balance their work and personal lives seamlessly.
 
 
 
 Mental Health &amp; Support💆🏻 &female;️:
 
 Free company subscription to our mental health &amp; support partner
 
 &lsquo;&rsquo;Openup&rsquo;&rsquo;.
 
 
 
 
 Referral Program👫🏻:
 
 Our referral program
 
 &lsquo;&rsquo;Friends2Work&rsquo;&rsquo;
 
 encourages our employees to refer their friends followed by a cash award once they are hired.
 
 
 
 Self-Improvement
 
 💪🏻: Access to numerous online courses and training in our own in-house training platform
 
 NMQ Academy
 
 &amp; access to our exclusive
 
 Mentorship Program
 
 provided by our brilliant senior peers.
 
 
 
 Team Environment👑:
 
 We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!
 
 
 
 
 
 
 
 
 If you are interested in joining our team, please apply with your CV.
 
 
 
 
 
 
 By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com
 
 
 
 
 
 
 NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
 
 
 
 
 
 Don't be discouraged if you feel that you don&rsquo;t fully meet every single one of the requirements for a particular role, there is always room for growth in NMQ!
 
 
 
 
 
 Should your application be successful, a member of our Talent Acquisition team will make contact with you shortly. If, however, you are not contacted regarding the position you applied for within 30 days, please consider that your application has not been successful for that role.
 
</div>

Data Analyst (CRM)

Turkish Technology

<div>
 
 
 About the job
 
 
 
 
 
 
 As a Product Analyst working closely with Product Lead, you will play a key role in the design and evolution of our next-generation airline retailing product ecosystem.
 
 
 Our platform is built as a modular, flexible and advanced product development environment supporting modern airline retailing needs. In this role, you will work closely with the Product Lead and domain teams, contributing to the shaping of product strategy and acting as an analytical, methodological, and coordinative bridge across teams.
 
 
 As a Product Analyst, you will not be attached to a single squad but will support all analysis teams with an end-to-end perspective, helping to clarify product scope and ensure roadmap consistency. This position is ideal for analysts who enjoy working closely with both business and technical stakeholders, can maintain a strategic outlook, and at the same time quickly understand and structure detailed requirements.
 
 
 This role provides a unique opportunity to gain deep expertise in modern airline retailing and contribute to one of Turkish Technology&rsquo;s most strategic product platforms.
 
 
 
 
 
 
 This position will be
 
 
 
 
 
 
 
 Product Strategy &amp; Roadmap Support:
 
 
 
 &bull; Contribute to the creation and ongoing refinement of the product roadmap
 
 
 &bull; Gather, structure and make visible the needs and demands coming from different domain teams
 
 
 &bull; Identify new requirements, changes and dependencies early and share them with the relevant teams
 
 
 
 Discovery &amp; Analysis Frameworks:
 
 
 
 &bull; Provide methodological support to analysis teams so that discovery processes run more efficiently
 
 
 &bull; Understand end-to-end business workflows and design sequences and process frameworks
 
 
 &bull; Increase clarity and quality in requirement definition processes
 
 
 
 Cross-Team Coordination:
 
 
 
 &bull; Play a connecting role in communication between business units, technical teams, architecture and strategy teams
 
 
 &bull; Ensure that decision points, outputs and their impacts are shared correctly across teams
 
 
 &bull; Strengthen alignment between domains and help maintain a shared product vision
 
 
 
 Agile Delivery Support:
 
 
 
 &bull; Support the product team in sprint, refinement and PI planning processes
 
 
 &bull; Help keep the product backlog well-structured, prioritized and up-to-date
 
 
 &bull; Track risks, dependencies and delivery progress and provide timely information to relevant stakeholders
 
 
 
 Documentation &amp; Product Standards:
 
 
 
 &bull; Help define documentation templates and make it easier to apply quality standards
 
 
 &bull; Create new documentation structures, guides and playbooks when needed
 
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 
 
 
 &bull; 6+ years of experience as a Business / Product Analyst, preferably in digital products, airline / travel, e-commerce or large-scale IT projects
 
 
 &bull; Experience contributing to product roadmaps and working in agile environments (Scrum, Kanban or SAFe)
 
 
 &bull; Strong analytical and problem-solving skills; ability to connect the &ldquo;big picture&rdquo; with detailed requirements
 
 
 &bull; Hands-on experience with analysis techniques (process and workflow modelling, user story mapping, requirements management, stakeholder analysis, risk assessment, etc.)
 
 
 &bull; Experience working with cross-functional teams (business, architecture, engineering, UX, strategy)
 
 
 &bull; Ability to prepare clear and concise documentation (user stories, acceptance criteria, process maps, decision logs, product specs)
 
 
 &bull; Familiarity with modern product and delivery tools (e.g. Jira, Confluence, collaboration and diagramming tools)
 
 
 &bull; Excellent interpersonal, presentation and communication skills
 
 
 &bull; Strong command of English and Turkish (speaking, listening, reading, writing)
 
 
 
 
 
 
 Position located at:
 
 Libadiye Office
 
 
 
 
 
 
 Who We Are?
 
 
 
 
 
 
 We are the technology leader of the aviation and air cargo industry in Turkey! We are an innovative and successful team that does not fit into the mold, constantly enlarges its target and pushes the standards in global competition...
 
 
 We design and develop technology with the spirit of R&amp;D, where human, engineering and software are the most perfect components. We use trend technologies such as big data, cloud computing, artificial intelligence, fintech, cybersecurity and blockchain which we can compete in the sky. We move forward confidently and successfully with the power of our knowledge and experience into the future.
 
 
 Obviously, we don't dream too much as &ldquo;what will happen in the future?&rdquo;, because we are designing the future from today...
 
 
 We are a strong team of more than 2000 valuable talents that shed their minds in offices equipped with modern technology in Istanbul, Ankara and Izmir. Team play is our favorite system! We focus on the same goal &ndash; winning &ndash; and continue to work together with the motivation to achieve this.
 
 
 If you want to have your name in the success story of a globalizing company, we look forward to your application to the winners team!
 
 
 
 
 
 
 Benefits Of Working With Us
 
 
 
 
 
 
 
 In addition to having the opportunity to grow and be challenged, and to be part of a life, our people enjoy a range of rewarding benefits:
 
 
 
 
 
 <ul>
 <li>
 Flexible working arrangements, generous personal, parental and cultural leave
 </li>
 <li>
 Competitive remuneration
 </li>
 <li>
 Free and subsidized health and wellbeing services
 </li>
 <li>
 Discounts on a wide range of products and services
 </li>
 <li>
 Career development opportunities
 </li>
 <li>
 A buddy who will guide and accompany you during your onboarding process
 </li>
 <li>
 A great number of online courses and technical trainings that will support your development
 </li>
 <li>
 Personalized development plan for you
 </li>
 <li>
 Using CED &amp; Pass Flight for travelling experience with your family
 </li>
 <li>
 Support payment for childcare
 </li>
 </ul>
 
 
 
 
 
 Be Yourself
 
 
 
 
 
 
 We value the unique backgrounds, experiences and contributions that each person brings to our team and encourage and celebrate diversity.
 
 
 
 
 
 If you would like to get to know more about Turkish Airlines Technology, please follow us on Instagram and LinkedIn;
 
 
 https://www.instagram.com/turkishairlinstechnology/
 
 
 https://www.linkedin.com/company/thyteknoloji/
 
</div>

Product Analyst

Hitachi Energy

<div>
 
 The Opportunity
 
 
 
 Hitachi Energy is a pioneering technology leader that is helping to increase access to affordable, reliable, sustainable and modern energy for all. We help to power your home, keep the factories running, and our hospitals and schools open. Come as you are and prepare to get better as you learn from others. Bring your passion, bring your energy, and plug into a team that appreciates a simple truth: Diversity + Collaboration = Great Innovation
 
 
 
 How You&rsquo;ll Make An Impact
 
 
 
 <ul>
 <li>
 Support sales, marketing and communication functions with data insight and data quality improvement with analytical reporting responsibility.
 </li>
 <li>
 Key user for sales and marketing applications (like Salesforce, Adobe, Eloqua).
 </li>
 <li>
 Support Marketing Communications operations through the execution of digital marketing activities (including website, social media, email marketing and webinars), management of internal and external communications, and content development and localization to enhance customer engagement.
 </li>
 <li>
 Asist the end-to-end event management process working with Marketing Communications responsible ensuring smooth planning, coordination and execution of local events.
 </li>
 <li>
 Support - local competitor benchmarking, market trend analysis, and sales strategy development as per need.
 </li>
 <li>
 Engage in business development activities in white spot segments and channel built.
 </li>
 <li>
 Support better usage of CRM system to enhance customer engagement and contribute to sales efficiency.
 </li>
 <li>
 Monitor and suggest for improvements on internal workflows to reduce inefficiencies Collaborate with cross-functional teams to align operational activities.
 
 
 </li>
 </ul>
 
 Your Background
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering fields, preferably Electrical, Electronics, Industrial Engineering.
 </li>
 <li>
 Candidates with up to 1 year of relevant experience are encouraged to apply.
 </li>
 <li>
 A proactive, results-driven, and self-motivated individual with strong analytical thinking.
 </li>
 <li>
 Enthusiasm to learn and grow in sales &amp; sales operations, business processes, marketing and / or communication domain and take initiative in a dynamic, fast-paced setting.
 </li>
 <li>
 Basic understanding of CRM systems (e.g., Salesforce).
 </li>
 <li>
 Ability to manage multiple tasks and prioritize workload efficiently.
 </li>
 <li>
 Strong communication skills and a team-oriented approach.
 </li>
 <li>
 Previous internship or part-time experience in a sales, marketing, or administrative role is an advantage but not mandatory.
 </li>
 <li>
 Excellent command of English, both written and spoken.
 
 
 
 </li>
 </ul>
 
 More About Us
 
 
 
 We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us &ndash; in work and out. For this role, depending on grade and experience, we offer the following employee benefits;
 
 
 <ul>
 <li>
 Access to a comprehensive wellbeing program
 </li>
 <li>
 Private health insurance
 </li>
 <li>
 Transportation allowance
 
 
 </li>
 </ul>
 Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives.
 
 
 With over a century in pioneering mission-critical technologies like high-voltage, transformers, automation, and power electronics, we are addressing the most urgent energy challenge of our time &ndash; balancing soaring electricity demand, while decarbonizing the power system.
 
 
 Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD. We welcome you to apply today.
</div>

Marketing and Sales Operations Administrator

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Reckitt

<div>
 We are Reckitt
 
 
 Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
 
 
 Marketing
 
 
 Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
 
 
 
 About The Role
 
 
 
 At Reckitt, we are passionate about making a difference in people's lives through our beloved health and hygiene products. We're on the lookout for a Marketing Intern, whose creativity and analytical skills will help shape the future of our brands. Does the idea of influencing major decisions with your insightful analysis excite you? If you possess a knack for turning complex data into strategic insights, we offer the perfect canvas to let your expertise flourish in a nurturing, innovative environment.
 
 
 Your responsibilities
 
 
 In summary, you'll:
 
 
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 Collaborate on new product launches and brand initiatives, including tracking the success of these ventures.
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 Conduct regular analysis and present monthly performance reviews, share insights, and recommended actions.
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 Contribute creative and innovative ideas for brand growth and elevate market presence.
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 Analyse competitive landscape and market trends to inform strategic decisions.
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 Support the execution of local marketing and promotional activities, learning from best practices and results.
 
 
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 The experience we're looking for
 
 
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 Basic understanding of diverse marketing concepts and practices.
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 Awareness of key financial metrics related to brand health and market performance.
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 Any previous experience in marketing or sales roles, although not essential, will be highly valued.
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 A blend of analytical prowess and creative thinking.
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 Effective communication and presentation abilities.
 
 
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 The skills for success
 
 
 Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Product sustainability, Creativity, Marketing optimization, Commercial accumen, Collaboration.
 
 
 What we offer
 
 
 With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
 
 
 Equality
 
 
 We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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Marketing Intern - EH

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