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marketing executive - brands

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marketing director

Solenis

<div><div>The MEA Regional Marketing Manager &ndash; Industrial Solutions is responsible for all the industrial water treatment segments in MEA . The Regional Marketing Manager will be responsible for the development and implementation of the regional market segment growth strategies that are aligned with the overall global growth segment strategies, the delivery of actionable marketing plans, developing/expanding and actively managing the innovation pipeline and new product launch.</div><div>
He or she will provide the vision for the industry in MEA and will be responsible for the execution of the growth strategies in the region in collaboration with the commercial, application and technical teams.</div><div>
Solenis LLC is seeking an experienced marketing professional with strong knowledge of the Industrial Water Treatment market to help drive growth of our Industrial Water Technologies business. The role will report directly to the MEA Regional Marketing Director - Industrial Solutions &amp; Food and Beverage.</div><div></div><div>
Qualifications:</div><ul><li>
Bachelor&rsquo;s and/or master&rsquo;s degree in engineering, business or a related field</li><li>
Experience in Refinery and Petrochemicals, Oil &amp; Gas, Heavy Industry, Water Treatment and/or in a chemical service company will be a high advantage</li><li>
Experience in Sales and Marketing roles</li><li>
Excellent command of both written and spoken English</li><li>
Excellent spoken and written communication skills, effective internal communication, ensuring relevant information reaches key stakeholders</li><li>
Fast autonomous learner, comfortable with technology, chemistry, and sustainability</li><li>
Complex problem-solving and project management skills</li><li>
Good organizational and planning skills with attention to process and detail</li><li>
Strong business sense and analytical skills</li><li>
Confidence in presenting ideas and driving projects</li><li>
Results-driven with a focus on creating value for customers, passionate about customer value aligned with their values and strategy</li><li>
Capacity to work collaboratively in a highly engaged team</li><li>
Flexible and resilient</li></ul><div></div><div>
Duties &amp; Responsibilities:</div><ul><li>
Develop regional growth strategies to deliver key business targets, namely in oil &amp; gas, mining, municipal and refinery &amp; petrochemicals</li><li>
Analyze key growth trends and customer needs that drive consumption of specialty solutions in target segments</li><li>
Analyze industry trends, competitive threats, expansion opportunities and internal performance</li><li>
Identify new product development opportunities working with global marketing and technology teams and utilizing new product blueprinting tools</li><li>
Collaborate with innovation teams and sales to drive market validation and launch of new products in region</li><li>
Identify and evaluate specific application, product, and service growth opportunities in target segments</li><li>
Provide leadership in creating differentiated customer value propositions; develop quantified value propositions and the tools to enable the commercial team to deliver that value to the customer; work with the sales force on value delivery, value selling and value documentation</li><li>
Partner with global marketing and regional commercial teams to develop effective marketing programs to introduce new products, applications and service offerings</li><li>
Partner with commercial team to develop business which will meet sales and profit objectives for the segment</li><li>
Develop regional specific business cases for the introduction of new products and service offerings</li><li>
Provide commercial team with marketing support and leadership including sales tools, training, and problem-solving capability</li></ul><div></div><div>
#LI-Hybrid</div></div>

MEA Regional Marketing Manager - IS

People for People Executive Search

<div>
 
 We are currently looking for a ''
 
 Sales Director''
 
 for our client operating in the FMCG industry.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Design and execute a holistic sales strategy covering both domestic and international markets.
 </li>
 <li>
 Lead, mentor, and empower the national sales organization and distribution network to exceed commercial objectives.
 </li>
 <li>
 Build and sustain strong partnerships with key accounts, distributors, on-trade partners, and modern trade channels.
 </li>
 <li>
 Drive new business development initiatives aligned with the brand&rsquo;s heritage, premium positioning, and growth ambitions.
 </li>
 <li>
 Work closely with marketing, supply chain, and production teams to ensure commercial alignment and consistent brand execution.
 </li>
 <li>
 Continuously analyze market trends, pricing structures, and competitive activity to refine sales strategies proactively.
 </li>
 <li>
 Manage sales forecasting, budgeting, and performance reporting processes; present strategic insights to the executive leadership team.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Economics, or related field; MBA preferred.
 </li>
 <li>
 Min 20 years of progressive commercial and sales leadership experience in FMCG or beverages.
 </li>
 <li>
 Deep understanding of the Turkish beverage landscape and hands-on experience in the export market.
 </li>
 <li>
 Demonstrated track record of leading and motivating high-performing sales teams and distributor networks.
 </li>
 <li>
 Strong commercial acumen with excellent negotiation, stakeholder management, and communication capabilities.
 </li>
 <li>
 Fluency in English; additional languages are an asset.
 </li>
 </ul>
 
 
</div>

Sales Director

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Customer Acquisition &amp; Engagement, Martech &amp; Automation
Overview 
Marketing Services (MS), Mastercard&rsquo;s marketing strategy and execution arm, delivers scalable, digital, and data-driven marketing solutions leveraging MarTech and unique data to accelerate campaign performance. Our vision: be the partner of choice for Issuers and Merchants through automated, lifecycle-driven campaigns and CRM capabilities that drive profitable customer engagement and Mastercard preference. 
 
EEMEA seeks a Marketing Automation Solutions Lead with expertise in digital marketing, CRM, and campaign management. The ideal candidate understands card portfolio growth drivers and KPIs, and has experience with CRM automation tools, customer engagement platforms, and lifecycle campaign orchestration to deliver measurable results. 
 
Role &amp; Responsibilities 
<ul><li>Drive MS revenue by designing and implementing scalable, technology-enabled marketing solutions, including B2B2C product packages integrating D&amp;S and MarTech capabilities.</li></ul>
-Define and deploy digital and CRM-driven go-to-market strategies for Spend -Optimization campaigns (activation, retention, e-commerce, cross-border, merchant partnerships). 
<ul><li>Support P&amp;L management for EEMEA MS Spend Optimization, tracking KPIs (Revenue, Margin, Expenses).</li><li>Contribute to product strategy, planning, budgeting, and rollout for campaigns/projects.</li><li>Monitor issuer KPIs and recommend actions to improve portfolio performance.</li><li>Collaborate with Product, Sales, and BD teams to develop data-driven lifecycle campaign strategies.</li><li>Create pricing models for MS products/services, including pay-for-performance options.</li><li>Develop automated lifecycle management strategies leveraging CRM, marketing automation, and personalization tools.</li><li>Partner with technology providers for omnichannel campaign automation.</li><li>Provide expertise on MarTech platforms (CRM, email marketing, campaign management).</li><li>Build scalable, automated marketing solutions for issuers to drive portfolio growth.</li><li>Conduct competitive analysis and share innovative solutions across digital marketing and CRM.</li><li>Act as a trusted advisor on CRM and MarTech strategies.</li><li>Suggest implementation approaches, timelines, and cost analyses for successful delivery.</li></ul> 
Experience 
<ul><li>10+ years in marketing, product management, CRM, consulting, or digital transformation, ideally in financial services/payments.</li><li>Proven success in designing and scaling CRM-driven lifecycle marketing programs (activation, engagement, retention, reactivation, e-commerce, cross-border).</li><li>Strong product/solution management background; ability to translate business objectives into tech-enabled marketing solutions.</li><li>Deep knowledge of CRM, marketing automation, personalization platforms; experience selecting and leveraging MarTech/AdTech partners.</li><li>Solid understanding of MarTech, AdTech, mobile, and performance marketing ecosystems.</li><li>Commercial acumen with P&amp;L experience; ability to build pricing models and ROI frameworks.</li><li>Skilled in cross-functional collaboration within complex, matrixed environments.</li><li>Expertise in digital marketing channels, data-driven targeting, and customer journeys.</li><li>Analytical mindset; experience tracking KPIs and driving optimization strategies.</li><li>Consulting/advisory experience is a plus.</li></ul> 
All About You 
<ul><li>Positive, solution-oriented, and accountable; recognized as a trusted partner in fast-paced environments.</li><li>Highly collaborative and influential across global, multicultural teams.</li><li>Exceptional communication and presentation skills; able to engage stakeholders at all levels.</li><li>Strong commercial acumen; confident engaging senior clients and partners.</li><li>Strategic thinker; able to connect data, technology, and market trends into actionable plans.</li><li>Analytical problem-solver; decisive under pressure and comfortable with ambiguity.</li><li>Results-driven, entrepreneurial, and proactive; passionate about building and scaling solutions.</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Director, Customer Acquisition & Engagement, Martech & Automation

ForeFlight

<div>
 We are currently seeking a Digital Portfolio Sales Director who will be responsible for planning, developing and managing competitive sales campaigns both nationally and internationally. This position will be instrumental with proactively executing sales and delivery activities to customers within the assigned region. They will work to develop customer solutions by coordinating and integrating with internal and external processes and organizations to provide a competitive advantage and to foster business growth while meeting targeted business margins. The Digital Portfolio is represented in the market by teams composed of the Sales Director with responsibility for customer account strategy and growth, a Technical Sales representative to address technology and IT issues and a Services representative managing adoption of existing business.
 
 
 This position is based in Turkey.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Drives sales and campaign activities to successful completion by integrating multiple aspects of the customers' needs in a consultative manner
 </li>
 <li>
 Crafts campaign specific strategies, secures and manages resources and secures management commitment to ensure successful execution
 </li>
 <li>
 Initiates, maintains, and advances customer relationships and works to be accepted as a trusted business partner by the customer
 </li>
 <li>
 Establishes, maintains, and expands the network to address customer needs and keep lines of communication open
 </li>
 <li>
 Identifies future business opportunities and promotes the value of Jeppesen ForeFlight portfolio and partnership
 </li>
 <li>
 Leads preparation of proposals by developing themes and discriminators and ensures correct members and resources are included in the team
 </li>
 <li>
 Leads negotiations and finalizes commitments, ensuring mutual benefit to the customer and company by interfacing directly with customer decision-makers and influencers
 </li>
 <li>
 Leverages detailed understanding of both customer and company needs and resources to find areas of alignment and integration
 </li>
 <li>
 Coordinates packaging of company and industry products and knowledge into complete solutions that meets customer needs
 </li>
 <li>
 Leverages company resources by building and leading a capture team to support customer commitments, gain a competitive advantage and foster business growth by using a comprehensive understanding (breadth and depth) of multiple products and services, process and operations, and resources
 </li>
 <li>
 Leads the approval process by advocating the customer requirements and selling the business case to management to ensure quality deals
 </li>
 <li>
 Balances the enterprise, business unit and customer goals to meet and drive Long Range Business Plan (LRBP)
 </li>
 <li>
 Acts as a mentor to colleagues regarding capturing and documenting detailed customer knowledge and assists in network development
 
 
 
 </li>
 </ul>
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree, or equivalent experience
 </li>
 <li>
 5 or more years sales and marketing experience
 </li>
 <li>
 5 years of experience with complex sales, multi-stakeholder B2B sales and software solutions
 </li>
 <li>
 Must be fluent in Turkish
 </li>
 <li>
 Experience driving campaign and account strategy with go-to-market stakeholders
 </li>
 <li>
 Proven ability to successfully influence internal partners to drive new business
 </li>
 <li>
 Working knowledge in software solutions or software development
 
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 3 years experience in software sales
 </li>
 <li>
 Experience with Salesforce as CRM solution
 </li>
 <li>
 Familiar with Boeing / Jeppesen / Aerdata family of digital solutions
 </li>
 <li>
 Commercial Aviation industry or airline experience
 </li>
 <li>
 Proficiency in Russian is a plus
 </li>
 <li>
 Pilot or aviation enthusiast
 
 
 
 </li>
 </ul>
 
 About Jeppesen ForeFlight
 
 
 
 Jeppesen ForeFlight is a leading provider of innovative aviation software solutions, serving the Commercial, Business, Military, and General Aviation sectors globally. Combining Jeppesen&rsquo;s 90-year legacy of accurate aeronautical data with ForeFlight&rsquo;s expertise in cutting-edge aviation technology, the company delivers an integrated suite of tools designed to enhance safety, improve operational efficiency, and sharpen decision-making.
</div>

Digital Portfolio Sales Director, Turkey

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, Şişli, İstanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Forvis Mazars Türkiye

<div>
 
 Forvis Mazars Turkey, one of the world&rsquo;s most respected brands in tax, audit and assurance, outsourcing, and consulting, is looking for new team members!
 
 
 
 
 
 Forvis Mazars works to provide a unique customer experience in tax, audit and assurance, outsourcing, and consulting. With over 40.00 employees in more than 100 countries, it aims to advance its clients, employees, the industry, and communities.
 
 
 Since 1977, Forvis Mazars Turkey Office has been providing tax, audit and assurance, outsourcing, and consulting services with over 400 employees and 36 partners across its offices in &Idot;stanbul, Ankara, Bursa, &Idot;zmir, and Gaziantep.
 
 
 
 
 
 
 We are looking for an Executive to join our Marketing and Communication Team in Istanbul. The ideal candidates should have the following qualifications;
 
 
 
 
 
 
 The ideal candidates should have the following qualifications;
 
 
 
 
 <ul>
 <li>
 Joy of life and sustainability mindset
 </li>
 <li>
 Strong written and verbal communication skills
 </li>
 <li>
 Fluent in English (second language is an asset)
 </li>
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 5 years in marketing
 </li>
 <li>
 Excellent knowledge of MS Office programs (especially in PPT and Excel)
 </li>
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 Project management, time management, and interpersonal skills (you will work with the small but dynamic team)
 </li>
 <li>
 Digital marketing experience (Social Media management, website management, Ads management)
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Managing all aspects of the brand communication with related third parties
 </li>
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 Managing digital campaigns and social media accounts
 </li>
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 Working in collaboration with HR for employer branding campaigns
 </li>
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 Contributing to the content creation process (including video production and creative works)
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 Implementing weekly and monthly communication plans and global brand communication
 </li>
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 Taking active role in event management
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 Market research (competitor watch)
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 Following up and monitoring related KPIs and reporting
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 Creating and/or working with existing processes and team to produce timely, effective marketing campaigns
 </li>
 </ul>
 
 
</div>

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