brand manager

marketing manager

marketing specialist

commercial director

channel marketing specialist Jobs in Istanbul

channel marketing specialist

marketing director

Wallarm

<div>Since 2016, Wallarm has been on a mission to secure the internet's critical infrastructure: APIs. Today, we are the trusted choice for over 200 of the world's most innovative companies, from high-growth startups to Fortune 500 and Nasdaq leaders. Our unified platform provides full-lifecycle API security &mdash; helping teams discover their attack surface, protect against modern threats, and respond to incidents in real-time. As a graduate of Y Combinator and fueled by a recent $55M Series C, we are scaling our global, remote-first team of 150+ innovators to solve the next generation of security challenges.<h4 class="jobSectionHeader"> 
About this opportunity:</h4>
The Sr. Director of Partner and Field Marketing will be responsible for driving revenue growth through highly targeted, regional marketing programs that directly engage customers and prospects &mdash; both directly and through partners. This role will lead the strategy and execution of Wallarm&rsquo;s global partner and field marketing initiatives, including customer-facing events, 3rd party sponsorships, partner campaigns, and customer marketing programs. 
The ideal candidate has a proven track record of building deep relationships with sales, partners, and customers to deliver measurable impact on pipeline, deal progression, and retention.<h4 class="jobSectionHeader"> 
Key Responsibilities:</h4><ul><li>
Revenue-Focused Field Marketing: Develop and execute regional marketing strategies that drive awareness, generate qualified leads, and accelerate pipeline in partnership with regional sales teams.</li></ul><ul><li>
Events &amp; Sponsorships: Lead strategy and execution for Wallarm&rsquo;s field events, customer programs, and 3rd party sponsorships that create meaningful engagement anddeliver measurable ROI.</li><li>
Partner Marketing: Collaborate with global partners to design joint marketing programs that expand reach, generate demand, and strengthen Wallarm&rsquo;s partner ecosystem.</li><li>
Customer Marketing: Build programs to nurture existing customer relationships, driving retention, expansion, advocacy, and long-term loyalty.</li><li>
Sales Alignment: Serve as a strategic partner to regional sales leaders, ensuring marketing activities are tightly integrated with account priorities and deliver leads, nurtures, and pipeline progression.</li><li>
Digital Integration: Partner with the digital demand generation team to align global campaigns with regional needs, while providing feedback to shape and optimize programs for maximum impact.</li><li>
Leadership &amp; Collaboration: Lead and mentor a global team of field marketers, while collaborating cross-functionally with Sales, Product Marketing, and Demand Gen to ensure alignment and execution excellence.</li></ul><h4 class="jobSectionHeader"> 
We are looking for candidates with:</h4><ul><li>
10+ years of progressive B2B marketing experience, with at least 5 years leading field or partner marketing in high-growth technology companies (cybersecurity experience strongly preferred).</li><li>
Proven track record of creating and executing field and partner marketing programs that directly contribute to pipeline and revenue.</li><li>
Deep experience managing high-impact events, sponsorships, and partner campaigns with measurable business outcomes.</li><li>
Strong collaboration skills with sales leaders and cross-functional teams; ability to build trust and alignment across regions.</li><li>
Experience building customer marketing programs focused on retention, expansion, and advocacy.</li><li>
Strong data-driven mindset, with the ability to measure and optimize marketing investments against pipeline goals.</li><li>
Excellent communication, leadership, and executive presence</li></ul><h4 class="jobSectionHeader">
What we offer:</h4><ul><li>
Opportunity to shape the future of a fast-growing cybersecurity company.</li><li>
A highly collaborative, global team environment.</li><li>
Remote work and flexible working hours.</li><li>
Competitive salary and bonuses.</li><li>
Paid days off.</li><li>
Medical insurance.</li><li>
Working equipment.</li></ul></div>

Sr. Director, Partner and Field Marketing

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Nida Kule Esentepe, &Scedil;i&scedil;li, &Idot;stanbul, T&uuml;rkiye office.
 
 
 
 
 
 
 Reports to:
 
 Marketing Manager
 
 
 
 
 
 The Role
 
 
 
 
 
 The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
 
 
 
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT
 
 
 
 
 <ul>
 <li>
 Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.
 </li>
 <li>
 Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).
 </li>
 <li>
 Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.
 </li>
 <li>
 Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.
 </li>
 <li>
 Coordinate all deliverables with contras and partner marketing agreements
 </li>
 <li>
 Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion
 </li>
 <li>
 Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns
 </li>
 <li>
 Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT
 
 
 
 
 <ul>
 <li>
 As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.
 </li>
 <li>
 Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns.
 </li>
 <li>
 Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to.
 </li>
 <li>
 Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.
 </li>
 <li>
 Use recommended campaign analytics dashboards daily to monitor performance.
 </li>
 <li>
 Become part of a culture of testing and metrics-driven decision making in the team.
 </li>
 <li>
 Share case studies with marketers within the team, EMEA division and Informa Markets business.
 </li>
 </ul>
 
 
 MARKETING EXECUTION
 
 
 
 
 <ul>
 <li>
 Identify the target audience and key segments within the target universe.
 </li>
 <li>
 Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.
 </li>
 <li>
 Monitor and adjust campaign activity based on performance metrics.
 </li>
 <li>
 Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).
 </li>
 <li>
 Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.
 </li>
 <li>
 Manage and format any external files for import into the Informa database.
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Qualities needed for the role
 
 
 
 
 <ul>
 <li>
 Analytical and questioning mindset.
 </li>
 <li>
 Focussed on real-time performance and ROI.
 </li>
 <li>
 Deadline and target-driven.
 </li>
 <li>
 Ability to build effective relationships with partners and stakeholders.
 </li>
 </ul>
 
 
 Qualities needed for culture fit
 
 
 
 
 <ul>
 <li>
 Highly collaborative and tenacious team player.
 </li>
 <li>
 Fast learner and committed to personal development and growth.
 </li>
 <li>
 Takes pride and ownership of their work.
 </li>
 <li>
 Adaptable and able to work in a pressurised environment.
 </li>
 </ul>
 
 
 Skills required
 
 
 
 
 <ul>
 <li>
 Experience of using email marketing or marketing automation technology (Eloqua).
 </li>
 <li>
 Experience of working with CMS platforms (Adobe Experience Manager)
 </li>
 <li>
 Experience of working with databases and data selection/management software.
 </li>
 <li>
 Database development and growth including segmentation / advanced targeting.
 </li>
 <li>
 Experience in marketing analytics and reporting platforms (Adobe Analytics).
 </li>
 <li>
 Knowledge of digital marketing practices (PPC, SEO and online advertising).
 </li>
 <li>
 Excellent verbal and written communication skills in English
 </li>
 <li>
 Educated to degree level or equivalent.
 </li>
 </ul>
 
 
 Desired
 
 
 
 
 <ul>
 <li>
 Experience of managing social media channels, scheduling, listening and analysis.
 </li>
 <li>
 Experience multivariate or AB testing practices.
 </li>
 <li>
 Formal business/marketing higher education qualification.
 </li>
 <li>
 Verbal and written communication skills.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with
 
 ISKUR
 
 .
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Time out:
 
 Take up to four days per year to volunteer, plus a day off for your birthday!
 </li>
 <li>
 
 Broader impact:
 
 take up to four days per year to volunteer, with charity match funding available too
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 Company funded private medical insurance
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
</div>

Haleon

<div><div>About Haleon</div><div>
Hi. We&rsquo;re Haleon. A world-leading consumer healthcare company with exceptional category-leading brands &ndash; including Sensodyne, Centrum, Panadol, Otrivine. We have a clear purpose: to deliver better everyday health with humanity. For billions of people around the globe.</div><div></div><div>
We are currently recruiting for Senior Brand Manager, OTC. This position reports to Marketing Director, Turkey and is based in &#304;stanbul. The purpose of this role is to develop and implement marketing plans for assigned products within allocated budget in accordance with marketing strategies to achieve market share objectives.</div><div></div><div>
Key Responsibilities:</div><ul><li>
Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity</li><li>
Understand consumer/patient priorities and identify the key questions to be addressed around value for the brand/portfolio, apply these insights to inform and drive key marketing/detailing decisions</li><li>
Take full responsibility for the preparation and execution of pre-launch activities, coordinate and align all strategic functions towards the launch strategy to meet company goals</li><li>
Supporting the Preparation and managing Business Plan, Annual A&amp;P Budget and Communication / Media Plan/detailing plans/detailing/expert plans with P&amp;L responsibility</li><li>
Develop winning Market Activation Plans (MAPs) in the context of the patient, expert, HCPs, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares</li><li>
Executing patient and market research for in depth understanding; analysing and evaluating the results and transforming the outcomes into strategies &amp;actions</li><li>
Implementing action plan by tracking brand performance and monitoring market dynamics by reviewing and analysing market share, Rx share performance and Monthly Sales Reviews from various data sources.</li><li>
Leading creative, media, PR and digital agencies through marketing strategies</li><li>
Working closely with Sales Team and conducting market visits and analysing the necessary improvement priorities and development areas</li><li>
Supporting all kinds of national and regional congresses working closely with the expert team. Leading all kinds of detailing materials and relations with key HCPs.</li><li>
Working closely with the medical detailing manager and giving support for building relationships with external experts, key stakeholders and developing a plan to communicate and collaborate appropriately</li></ul><div></div><div>
Your areas of knowledge and expertise that matter most for this role</div><ul><li>
Graduate degree on Industrial Engineering, Business Management, Economics, or related areas</li><li>
Brand Management experience for min 5-6 years in related categories</li><li>
Good problem solving and project management skills, with delivery focus, ability to work to tight timelines and to manage priorities</li><li>
Persuasive communicator in English, with strong ability to work collaboratively in a multi-functional environment</li><li>
Project management experience in a cross-functional environment</li></ul><div></div><div>
What we offer?</div><div>
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication, energy, effort. So, we look to reward your contribution with a benefits package that includes but not limited to:</div><ul><li>
Annual bonuses that reflect Haleon&rsquo;s performance</li><li>
Hybrid@Haleon &ndash; our philosophy to hybrid work and supporting individuals work/life balance</li><li>
Childcare support &ndash; we offer enhanced maternity and paternity paid leave options for those important times as well as childcare options</li><li>
Life Insurance and Private Medical Package &ndash; with additional preventive healthcare services for employees to provide protection and peace of mind</li><li>
Health and Wellbeing - programmes that take care of you physically and mentally</li><li>
Development Opportunities - future-ready training, so your skills are always up to date within your role and company&rsquo;s structure</li></ul><div></div><div>
Care to Join Us?</div><div>
We will review all applications continuously and invite selected candidates further to the recruitment process. We will close the offer down once we find the best match to the role.</div><div></div><div>
Apply now to hear more about this role and our journey changing the future of everyday health.</div><div></div><div>
Diversity, Equity and Inclusion</div><div>
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.</div><div>
We&rsquo;re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.</div><div>
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are</div><div>
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/ 
 
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. 
 
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. 
 
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.</div><div></div><div>
Accommodation Requests</div><div></div><div>
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We&rsquo;ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.</div></div>

Senior Brand Manager, 0TC

Centurion İlaç

<div>
 
 We are looking for a
 
 National Trade and Tender Manager
 
 who will oversee wholesaler relations, stock and sales tracking, and tender management. This role will directly support our Sales &amp; Marketing Director and contribute to Centurion&rsquo;s growth by ensuring availability, compliance, and competitive positioning in the market.
 
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 
 Education:
 
 Bachelor&rsquo;s degree in Business Administration, Economics, or related fields.
 </li>
 <li>
 
 Experience:
 
 Minimum7-10 years of experience in pharmaceutical tradewholesaler management &amp; tender processes.
 </li>
 <li>
 
 System Skills:
 
 Proficiency in MS Office (Excel &amp; Powerpoint is a must) and SAP/CRM systems.
 </li>
 <li>
 
 Key Competencies:
 
 </li>
 <li>
 Team Player
 </li>
 <li>
 Strong analytical and reporting skills.
 </li>
 <li>
 Excellent relationship management with stakeholders.
 </li>
 <li>
 Results-oriented with the ability to manage multiple priorities.
 </li>
 <li>
 Strong communication and negotiation skills.
 </li>
 <li>
 
 Language Skills:
 
 Good command of English is an advantage.
 </li>
 </ul>
 
 
 
 
 
 Your Responsibilities
 
 
 <ul>
 <li>
 Review of information about demands and derivation of supply and proposal preparations
 </li>
 <li>
 Clarification of bid conditions and management of the tender preparation
 </li>
 <li>
 Monitoring of the bid management to ensure it is aligned with the organization's requirements
 </li>
 <li>
 Coordination of tender reviews and deadlines.
 </li>
 <li>
 Work closely with sales teams to ensure alignment on promotions, new launches.
 </li>
 <li>
 Analyze sales and market data to identify growth opportunities and optimize ROI on trade activities.
 </li>
 <li>
 Visit pharmaceutical wholesalers, monitor stocks and orders, and ensure correct distribution of orders.
 </li>
 <li>
 Support the sales team by monitoring competitors and market conditions.
 </li>
 <li>
 Estimate sales forecasts based on WS actions and present results to the Sales &amp; Marketing Director.
 </li>
 <li>
 Obtain stock and sales-out data from depots and share with Sales &amp; Marketing Director.
 </li>
 <li>
 Monitor tender product availability and market presence.
 </li>
 <li>
 Contribute to import planning by reviewing products for upcoming tenders after monthly Import meetings.
 </li>
 <li>
 Prepare monthly tender realization reports (by product) and present them to the Sales &amp; Marketing Director.
 </li>
 <li>
 Conduct end-of-tender evaluations, including product, price, and stock analysis, and report to Sales &amp; Marketing Director.
 </li>
 </ul>
 
 
 
 
 
 Why Join Centurion?
 
 
 
 At Centurion, you will play a vital role in ensuring our products remain available, competitive, and aligned with both sales strategies and tender opportunities. This position combines market insight, Wholesaler relations, and strategic reporting&mdash;offering you the chance to shape our commercial success while working closely with senior leadership.
 
 
 If you are ready to take ownership of national trade and tender management and contribute to a growing, innovative organization, we invite you to apply.
 
 
 
 Join Centurion, and let&rsquo;s strengthen our market leadership together!
 
 
 
 
</div>

National Trade and Tender Manager

letgo

<div>
 
 We're seeking individuals who share our passion for creating products that resonate with our users and customers. Overcoming challenges is a core team value that is just as important. Fostering a diverse and inclusive workplace where mutual learning thrives is integral to our core values. We're not just searching for exceptional "talent"; we're on the lookout for exceptional individuals as well 🙂.
 
 
 
 
 
 Are you prepared to make a meaningful impact? Join us in disrupting and unleashing the untapped potential of the second-hand market in Turkey 🚀.
 
 
 
 
 
 Even if you're not entirely certain that you meet all our criteria, don't hesitate to reach out. Humility is a virtue we appreciate - your character is just as compelling to us as your talent.
 
 
 
 
 
 Letgo is one of the leading platforms for buying and selling second-hand goods. With millions of users across Turkey, we're transforming the way people think about ownership and sustainable commerce. We're now looking for a visionary and results-driv
 
 en Chief Marketing Officer (C
 
 MO) to join our executive team and lead our next stage of growth.
 
 
 
 
 
 
 
 
 
 Role Overview:
 
 
 
 As CMO, you will be responsible for shaping and executing Letgo&rsquo;s marketing, commercial, and growth strategies. You will lead a multidisciplinary team and play a key role in driving user acquisition, engagement, monetization, and overall revenue generation. This role reports directly to the CEO and is a strategic partner in company-wide decision-making.
 
 
 
 
 
 
 
 
 
 What You Will Be Doing:
 
 
 <ul>
 <li>
 Own and lead the entire Marketing, Commercial, and Growth functions.
 </li>
 <li>
 Define and execute data-driven go-to-market and brand strategies that fuel revenue growth.
 </li>
 <li>
 Lead digital marketing, content, PR, demand generation, and communications efforts.
 </li>
 <li>
 Oversee performance marketing, brand marketing, CRM, partnerships, and content.
 </li>
 <li>
 Identify new monetization opportunities and optimize existing revenue streams.
 </li>
 <li>
 Drive customer acquisition, retention, and lifetime value in collaboration with Product and Design teams.
 </li>
 <li>
 Oversee the full marketing funnel from awareness to lead generation to nurturing.
 </li>
 <li>
 Build and manage high-performing, cross-functional teams.
 </li>
 <li>
 Analyze market trends and user insights to stay ahead of the competition.
 </li>
 <li>
 Manage the marketing budget and ensure strong ROI across all initiatives.
 </li>
 <li>
 Establish KPIs and regularly report on marketing performance and metrics to the executive team.
 </li>
 <li>
 Represent the marketing function at the executive and board level.
 </li>
 </ul>
 
 
 
 
 
 You&rsquo;ll Be Great For This Role If:
 
 
 <ul>
 <li>
 Proven experience (15+ years) in senior marketing leadership roles, ideally in digital platforms, marketplaces, or C2C tech companies.
 </li>
 <li>
 Strong track record of driving measurable business results through marketing and growth strategies.
 </li>
 <li>
 Deep understanding of performance marketing, brand positioning, lifecycle marketing, and commercial optimization.
 </li>
 <li>
 Track record of driving rapid growth and brand elevation globally.
 </li>
 <li>
 Strong digital marketing expertise across performance marketing, SEO/SEM, social, content, and CRM.
 </li>
 <li>
 Experience managing large teams and budgets across diverse functions.
 </li>
 <li>
 Analytical mindset with a passion for experimentation and continuous improvement.
 </li>
 <li>
 Ability to work in a fast-paced, high-growth, entrepreneurial environment.
 </li>
 <li>
 Comfortable with both strategic leadership and hands-on execution when needed.
 </li>
 <li>
 Excellent communication and leadership skills; fluent in English.
 </li>
 </ul>
 
 
 
 
 
 What We Have For You;
 
 
 <ul>
 <li>
 Comprehensive benefits such as life and health insurance, bonus scheme,etc.
 </li>
 <li>
 Flexible working and hybrid opportunity
 </li>
 <li>
 Opportunity to learn and develop within the company
 </li>
 <li>
 Career guidance &amp; path
 </li>
 <li>
 A dynamic work environment
 </li>
 </ul>
</div>

Chief Marketing Officer

Explore 378+ Marketing director in Istanbul this November. Find roles across top companies and apply now to boost your career.

378 marketing director jobs IN Istanbul

Sr. Director, Partner and Field Marketing

Marketing Manager

Marketing Executive

Marketing Executive

Senior Brand Manager, 0TC

National Trade and Tender Manager

Chief Marketing Officer