product manager

marketing manager

head of product

brand manager

marketing specialist

marketing lead

Roche

<div>At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.<div>
The Position</div>
We are seeking a Marketing Lead who will report to the Marketing and Customer Engagement Head and be responsible for the Ophthalmology area.
As a Marketing Lead, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with patient journey partners (PJPs) and healthcare system partners (HSPs), value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration.
Responsibilities:<ul><li>
Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.</li><li>
Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team.</li><li>
Manage P&amp;L to ensure resources are utilized effectively and in accordance with the business outcomes</li><li>
Ensure continuous sales and logistics forecasting, working closely with the PJPs and Finance team.</li><li>
Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.</li><li>
In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads.</li><li>
Provide marketing insight and direction to optimize new product launches and monitor budget and expenditures.</li><li>
Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep the knowledge updated for commercialization strategies.</li><li>
By overseeing the patient journey in its entirety, act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem in line with Roche Code of Conduct and principles.</li><li>
Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives, and solutions to answer stakeholder needs and to drive value for the patients.</li><li>
Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.</li><li>
Generate mar-com strategies working together with the communication department. Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms.</li></ul>
Mindset and Behaviours:<ul><li>
We Before Me Mindset: Strong entrepreneurial mindset with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question, and understand)</li><li>
Growth mindset, able to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche</li><li>
System thinker, self-managed and self-directed - altruistic in supporting the global network</li><li>
Display integrity in everything (i.e., open, honest, ethical, and genuine)</li><li>
Lead mindset leveraging the internal and external networks to create value, share back, and scale.</li><li>
Boldly acts on key decisions and opportunities, and boldly stops any activity that is not adding value.</li><li>
Is humble and eager to learn from others</li><li>
Appreciates &amp; supports the diversity of working within multifunctional teams</li></ul>
Experiences, Knowledge, and Qualifications:<ul><li>
3+ Years of proven marketing experience is highly desirable</li><li>
Ability to build relationships and work in a project team, trust and influence with internal members, and other key stakeholders</li><li>
Digital literacy, a good overview of digital solutions on the market supporting patients</li><li>
Proficient in English &amp; Turkish to collaborate internally across the broader Roche enterprise</li><li>
Experience in Ophthalmology is preferred.</li></ul><div>
Who we are</div>
A healthier future drives us to innovate. Together, more than 100&rsquo;000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. 
Let&rsquo;s build a healthier future, together.
Roche is an Equal Opportunity Employer.</div>

Marketing Lead (Ophthalmology)

Şölen

<div>
 
 
 About &Scedil;&ouml;len
 
 
 
 &Scedil;&ouml;len is one of Turkey's leading companies in the chocolate and confectionery sector with its innovative products. Today, &Scedil;&ouml;len exports to over 120 countries and reaches millions of consumers globally with its strong brands.
 
 
 
 
 
 &Scedil;&ouml;len has a broad product portfolio that appeals to different consumer groups with brands such as Biscolata, Luppo, Ozmo, Milango, Nutymax and many more. With its products in the chocolate, biscuit, wafer, cake and innovative snack categories, it is highly appreciated not only in Turkey but also worldwide.
 
 
 
 
 
 Working with a mission to bring happiness to the lives of consumers around the world by offering them different and innovative products, &Scedil;&ouml;len aims to be a groundbreaking, bold and inspiring brand that represents Turkish chocolate on a global scale.
 
 
 
 
 
 We are now seeking a
 
 Digital Marketing Lead
 
 to elevate our digital presence and drive brand growth through impactful digital strategies.
 
 
 
 
 
 
 Role Overview
 
 
 
 As the Digital Marketing Lead, you will be responsible for developing and executing end-to-end digital marketing strategies that enhance brand visibility, consumer engagement, and business performance across all digital channels. This strategic role requires strong leadership, analytical thinking, and a deep understanding of digital trends, platforms, and tools. You will work closely with brand, media, e-commerce, and creative teams while reporting directly to the CMO.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of &Scedil;&ouml;len&rsquo;s digital marketing strategy including its applications.
 </li>
 <li>
 Manage digital media planning and performance marketing efforts (including programmatic, social, search, and video)
 </li>
 <li>
 Develop and execute data and application strategy for Solen
 </li>
 <li>
 Oversee social media content strategies and digital campaigns for brand awareness and engagement
 </li>
 <li>
 Collaborate with brand teams and agencies to deliver best-in-class digital creative and communication
 </li>
 <li>
 Track and analyze campaign performance using key KPIs and analytics tools; optimize based on insights
 </li>
 <li>
 Lead digital footprint of the brands (including website, applications, data strategy and content marketing initiatives)
 </li>
 <li>
 Ensure digital marketing activities are aligned with global brand strategies and local market dynamics
 </li>
 <li>
 Drive innovation and digital transformation across the marketing function
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Communication, Digital Media or related field
 </li>
 <li>
 Minimum 10 years of digital marketing experience, preferably in FMCG or consumer brands
 </li>
 <li>
 Proven track record of developing and executing digital strategies that drive brand and business results
 </li>
 <li>
 Strong knowledge of digital media buying, social platforms (Meta, TikTok, YouTube), SEO/SEM, and performance marketing tools
 </li>
 <li>
 Experience in working with creative and media agencies
 </li>
 <li>
 Data-driven mindset with excellent analytical and reporting skills
 </li>
 <li>
 Proficiency in tools such as Google Analytics, Meta Business Manager, Google Ads, and marketing automation platforms
 </li>
 <li>
 Excellent communication, project management, and stakeholder engagement skills
 </li>
 <li>
 Fluent in English (written and spoken)
 </li>
 </ul>
 
 
 
 
 
 Why Join &Scedil;&ouml;len?
 
 
 <ul>
 <li>
 Join a fast-growing global FMCG brand rooted in innovation and creativity
 </li>
 <li>
 Lead strategic digital initiatives with real business impact
 </li>
 <li>
 Work in a dynamic, collaborative, and flexible environment
 </li>
 <li>
 Be part of a marketing team that embraces technology and transformation
 </li>
 </ul>
 
 
</div>

Digital Marketing Lead

Vodafone

<div><div><div><div><h2 class="jobSectionHeader">Join Us</h2>
</div><div>
At Vodafone, we&rsquo;re not just shaping the future of connectivity for our customers &ndash; we&rsquo;re shaping the future for everyone who joins our team. When you work with us, you&rsquo;re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.</div></div><div><div><h2 class="jobSectionHeader">
What you&rsquo;ll do</h2>
</div><div><ul><li>Lead marketing plan for Red Summer Campaign that requires range of skills from market and customer research/insight, shaping and strategizing paid &amp; owned marketing communications around customers&rsquo; business drivers, and enabling best-in-class customer experience in all touchpoints
</li><li>Support loyalty/partnership campaigns to reach targeted customer groups in order to strengthen NPS &amp; DD performance &amp; build campaign awareness through owned channel (app + web) ownership.</li><li>Be the accountable of executing GTM strategy of Red &amp; Youth FreeZone segments for portfolio revisions in line with acquisition strategy &amp; action plans.
</li><li>Brief &amp; lead go to market and 360 communication plans working with Brand Strategy, Insights, Trade Marketing, Digital Marketing and Media teams.</li><li>Seek opportunities in the market through deepdive data analysis, competition &amp; marketing communication benchmarks, extensive market research and understanding customer insights; moreover presentation and demonstration ability to influence key stakeholders &amp; external partners.</li><li>Identify possible traditional and digital media channels &amp; platforms for integrated marketing communication campaigns to maximize channel visibility</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Who you are</h2>
</div><div><ul><li>BSc. degree in business administration, industrial engineering, economics or similar fields of engineering</li><li>Good at multi-task management &amp; problem solving</li><li>Strong written and verbal communication skills and inter-personal skills</li><li>Good team player, have social skills that enables collaboration closely and easily with core team members, stakeholders and partners</li><li>Result oriented and delivery-focused</li><li>Has strong commercial mindset, ability to define marketing and sales opportunities</li><li>Has analytical thinking skills in every aspect of work and pays attention to details</li><li>Comfort in working with excel models and analyses</li><li>Flexible mind set to adapt to a constantly changing business field, and good at handling ambiguity</li><li>Knowledge and experience of agile working model and/or ability to adapt to agile working environment and dynamics</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Not a perfect fit?</h2>
</div><div>
Worried that you don&rsquo;t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you&rsquo;re excited about this role but your experience doesn&rsquo;t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.</div></div><div><div><h2 class="jobSectionHeader">
What's in it for you</h2>
</div><div><div>
We like to keep them flexible: 
 
<ul><li>Vflexy: Flexible Benefits Program</li><li>Hybrid working kit</li><li>Ergonomic kit allowance</li><li>Digital meal voucher</li><li>Flexible transportation allowance.</li><li>Employee assistance hotline &amp; counselling</li><li>Comprehensive and flexible private health insurance</li><li>Discounted price deals for wide range of products &amp; services</li></ul> 
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr 
 
https://www.vodafone.com.tr/insan-kaynaklari 
 
Instagram: https://www.instagram.com/vodafonekariyer/ 
 
Youtube: https://www.youtube.com/user/VFTurkiye 
 
Data Privacy 
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.</div></div></div><div><div><h2 class="jobSectionHeader">
Who we are</h2>
</div><div>
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.</div></div></div></div>

Marketing & Channel Lead - Red & Youth

Canonical

<div>
 Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.
 
 
 The company is founder-led, profitable, and growing.
 
 
 We are hiring a
 
 Marketing Manager
 
 
 
 Canonical is looking for a creative and data-driven Marketing Manager to lead marketing initiatives that generate awareness, engagement, and pipeline for our products. This role blends strategy with hands-on execution, from crafting compelling campaigns and driving demand generation, to collaborating cross-functionally with Sales, SDRs, Product, Communications, and Alliances.
 
 
 As a key contributor to our marketing team, you'll take ownership of high-impact programs including integrated campaigns, product launches, events, and account-based marketing. You'll play a pivotal role in connecting our products with the right audiences whether enterprise customers, developers, or strategic partners.
 
 
 You thrive in fast-paced environments, love experimenting and optimizing based on data. You are passionate about technology, marketing and the use of technology in marketing. You bring curiosity, ownership, and a strong desire to make things better for your campaigns, your team, and your own growth. If you enjoy building smart, scalable marketing engines with a bit of creative flair, we'd love to hear from you.
 
 
 
 Location:
 
 Remote, EMEA
 
 
 
 What your day will look like
 
 
 
 <ul>
 <li>
 Own end-to-end go-to-market planning and campaign execution across portfolios, territory or vertical.
 </li>
 <li>
 Develop and lead marketing programs that engage with prospects to drive opportunities and revenue.
 </li>
 <li>
 Collaborate closely with other marketing teams to improve content performance and conversion through data-driven insights.
 </li>
 <li>
 Partner with events, content, paid media, and social media teams to execute integrated campaigns across channels.
 
 
 </li>
 </ul>
 What we are looking for in you
 
 
 <ul>
 <li>
 Experience in a marketing role in the technology sector (SaaS or enterprise IT preferred).
 </li>
 <li>
 Data-driven mindset with the ability to evaluate performance and optimize for impact.
 </li>
 <li>
 Comfortable balancing strategy with hands-on execution, a true self-starter.
 </li>
 <li>
 Strong storytelling skills&mdash;you know how to craft messaging that resonates with both technical and business audiences.
 </li>
 <li>
 Excellent written and verbal communication skills.
 </li>
 <li>
 Adaptable, fast learner with a growth mindset and a passion for innovation.
 
 
 </li>
 </ul>
 
 What we offer you
 
 
 
 Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation. Our compensation philosophy is to ensure equity right across our global workforce.
 
 
 In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
 
 
 <ul>
 <li>
 Fully remote working environment - we've been working remotely since 2004!
 </li>
 <li>
 Personal learning and development budget of 2,000USD per annum
 </li>
 <li>
 Annual compensation review
 </li>
 <li>
 Recognition rewards
 </li>
 <li>
 Annual holiday leave
 </li>
 <li>
 Parental Leave
 </li>
 <li>
 Employee Assistance Programme
 </li>
 <li>
 Opportunity to travel to new locations to meet colleagues at 'sprints'
 </li>
 <li>
 Priority Pass for travel and travel upgrades for long haul company events
 
 
 </li>
 </ul>
 
 About Canonical
 
 
 
 Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.
 
 
 Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.
 
 
 
 Canonical is an equal opportunity employer
 
 
 
 We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.
 
 
</div>

Marketing Manager

Align Technology

<div>
 
 Department:
 
 Marketing
 
 
 
 Location:
 
 EMEA-Turkey
 
 
 
 Description
 
 
 
 As the Marketing Manager, you will be responsible for developing and executing the local marketing plan in alignment with the overall company strategy, with the goal of achieving defined business objectives.
 
 
 This position reports directly to the Associate Marketing Director, T&uuml;rkiye. The role is based in our local office in &Idot;stanbul and requires regular travel within T&uuml;rkiye, as well as occasional international travel.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:
 </li>
 <li>
 Strategy Planning as part of the Annual Operational Plan
 </li>
 <li>
 Localize campaign, sales &amp; educational material, etc.
 </li>
 <li>
 Local evidence development (publications, speakers)
 </li>
 <li>
 Local Congress + exhibitions
 </li>
 <li>
 Implementation of media Planning including Digital
 </li>
 <li>
 OPEX Budget Management
 </li>
 <li>
 Pricing
 </li>
 <li>
 Multi-Channel Campaign Management
 </li>
 <li>
 Partnering with sales management &amp; sales team for quarterly tactics
 </li>
 <li>
 Proactively represent the country and our customers providing insights and analytics for new product &amp; global strategy development.
 </li>
 <li>
 Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities.
 </li>
 <li>
 Using analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.
 </li>
 <li>
 Build KOL network (speakers, key customers, institutions) &amp; relationship maintenance to support execution of the plan.
 </li>
 <li>
 Development of country market insights and analytics to successfully execute country market plans.
 </li>
 <li>
 Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan.
 </li>
 <li>
 Identify and champion local growth opportunities in addition to the regional plan.
 </li>
 <li>
 Cross functional coordination with Sales and finance teams to support business growth.
 </li>
 <li>
 Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders.
 </li>
 <li>
 Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
 </li>
 <li>
 The ideal candidate will be responsible for leading Align&rsquo;s digital marketing investments, campaigns and content creation processes across all digital channels in T&uuml;rkiye. This includes end-to-end management of digital assets and initiatives from strategy development to execution and performance analysis.
 </li>
 <li>
 The role requires a strong ability to make data-informed, impactful decisions while operating within the regulatory framework of the Ministry of Health.
 </li>
 <li>
 The candidate will be expected to develop creative, compliant, and insight-driven solutions that resonate with both healthcare professionals and patients, ensuring that all communication aligns with local health regulations and ethical standards.
 
 
 </li>
 </ul>
 
 Skills, Knowledge &amp; Expertise
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or higher, preferably in Marketing, Business Administration, or a related field
 </li>
 <li>
 Native proficiency in Turkish and fluent in English (both written and spoken)
 </li>
 <li>
 Minimum of 8 years of relevant experience in Marketing, with a strong focus on Brand Marketing, Performance-based Marketing, and/or Product Management
 </li>
 <li>
 Experience in the medical device industry or within regulated healthcare environments is strongly preferred, particularly with products influenced by consumer or patient-driven demand
 </li>
 <li>
 Prior sales experience in medical devices is a plus
 </li>
 <li>
 Strong analytical thinking and a data-driven mindset are essential
 </li>
 <li>
 Excellent communication, interpersonal, and presentation skills
 </li>
 <li>
 Strategic mindset with the ability to translate vision into actionable plans
 </li>
 <li>
 Highly organized with strong attention to detail
 </li>
 <li>
 Proactive, self-motivated, and able to take initiative in a dynamic environment
 </li>
 <li>
 Energetic, positive, and passionate with a hands-on, &ldquo;can-do&rdquo; attitude
 </li>
 <li>
 Demonstrated ability to solve complex problems in situations with limited direction or ambiguous information
 </li>
 <li>
 Results-oriented with a strong sense of ownership and accountability
 </li>
 <li>
 Effective time management skills with the ability to prioritize and work under pressure
 </li>
 <li>
 High sense of urgency and adaptability in a fast-paced setting
 </li>
 <li>
 Strong proficiency in analytical tools, including Excel and other internal systems
 </li>
 <li>
 Proven ability to lead cross-functional teams and collaborate across departments
 
 
 </li>
 </ul>
 
 Applicant Privacy Policy
 
 
 
 Review our
 
 Applicant Privacy Policy
 
 for additional information.
 
 
 
 Equal Opportunity Statement
 
 
 
 Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
</div>

Danone

<div>About the job

Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Senior Trade Marketing Manager&quot; position. 


As a Senior Trade Marketing Manager, you will report to the Head of Shopper Excellence &amp; Sales Transformation and lead a team of 3 direct reports. You will be responsible for driving the development and execution of trade marketing initiatives across channels. This role will play a critical part in enhancing product visibility, strengthening relationships with retailers and distributors, and ensuring alignment with the company&rsquo;s overall commercial strategy. 


If you are looking for a job to work in a dynamic, diverse, and growing business, you may be the perfect match for this position! Take this opportunity to GROW together! 


In this role you will; 

<ul>
<li>Develop and Implement Trade Marketing Strategies</li>
</ul>
<ul><li>Design and execute strategic trade marketing plans aligned with overall business objectives.</li></ul>
<ul><li>Identify the most effective channels and tactics to promote products within sales channels.</li></ul>
<ul><li>Create and implement promotional strategies and campaigns to maximize product visibility and accelerate sales growth.</li></ul>
<ul><li>Plan and manage trade promotions, incentives, and discounts in alignment with the Commercial Strategy team.</li></ul>
<ul>
<li>Retailer and Distributor Engagement</li>
</ul>
<ul><li>Build and maintain strong partnerships with key retailers and distributors.</li></ul>
<ul><li>Ensure effective execution of trade marketing initiatives to enhance brand presence.</li></ul>
<ul>
<li>Campaign Management</li>
</ul>
<ul><li>Lead the planning, execution, and evaluation of trade marketing campaigns.</li></ul>
<ul><li>Ensure timely, on-budget delivery of campaigns with measurable impact on sales and brand KPIs.</li></ul>
<ul><li>Develop robust plans for traditional trade KPIs, ensuring excellence in execution.</li></ul>
<ul>
<li>Performance Measurement &amp; Reporting</li>
</ul>
<ul><li>Analyze market and campaign data to generate actionable insights.</li></ul>
<ul><li>Track, measure, and report performance of trade marketing activities to senior management and stakeholders.</li></ul>
<ul><li>Leverage data-driven insights to refine strategies and improve future activations.</li></ul>
<ul>
<li>Innovation &amp; Continuous Improvement</li>
</ul>
<ul><li>Drive innovation in trade marketing by ensuring strong KPIs across all relevant channels.</li></ul>
<ul><li>Support new product development (NPD) launches in field, ensuring customer needs are met.</li></ul>
<ul>
<li>Budget Management</li>
</ul>
<ul><li>Monitor promotion and POS effectiveness, providing corrective measures when needed.</li></ul>
<ul><li>Develop and manage the trade marketing budget, ensuring optimal allocation of resources.</li></ul>
<ul><li>Track ROI for all trade marketing activities.</li></ul>
<ul><li>Collaborate with sales, marketing, procurement, and suppliers to develop impactful in-store visibility strategies.</li></ul>
<ul>
<li>Cross-Functional Collaboration</li>
</ul>
<ul><li>Partner with functional teams to design tailored recommendations per channel.</li></ul>
<ul><li>Ensure seamless execution and timely delivery of promotional activities.</li></ul>
<ul>
<li>Team Leadership &amp; Development</li>
</ul>
<ul><li>Lead, mentor, and inspire a team of trade marketing professionals.</li></ul>
<ul><li>Foster a culture of collaboration, innovation, and continuous improvement.</li></ul>
<ul><li>Set clear goals, provide ongoing coaching, and drive team performance.</li></ul>
<ul>
<li>Compliance &amp; Best Practices</li>
</ul>
<ul><li>Ensure trade marketing activities comply with company policies, legal regulations, and industry standards.</li></ul>
<ul><li>Champion best practices to ensure a consistent and high-quality brand experience across channels.</li></ul>
About you
<ul>
<li>Bachelor&rsquo;s degree in Business Administration or a related field</li>
<li>Minimum of 7 years of professional experience in Trade Marketing or Sales within the FMCG industry</li>
<li>Proven people management expertise and strong leadership capabilities, with the ability to inspire, engage, and influence teams</li>
<li>Advanced analytical skills with solid knowledge of data management and interpretation</li>
<li>Strong communication abilities, with persistence in driving and following up on projects across internal stakeholders (Sales, Marketing, Supply Chain, Finance)</li>
<li>Highly result-oriented, proactive, and initiative-driven professional</li>
<li>Strong capability to build and manage effective relationships with the sales team</li>
<li>Proficiency in MS Office applications and strong presentation skills</li>
<li>Excellent command of written and spoken English</li>
</ul>
About us

Being a Danoner means that you create your own working experience.
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ata&#351;ehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 15:00 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li> 
</ul>
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home. 
 
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability. 
 
Working with us is about being able to do things your way. The way you work, the way you develop, the way you progress, it&rsquo;s all up to you. 
 
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&#305;rma, and we absolutely guarantee that you can just be yourself. 
 
Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU. 


At Danone T&uuml;rkiye, inspired by our B Corp journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations. If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place. 

What We Offer 
 
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees. 


What&rsquo;s next?

Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!

#LI-TU</div>

Senior Trade Marketing Manager

BtcTurk | Hisse

<div>
 
 As
 
 BtcTurk Yat&inodot;r&inodot;m Menkul De&gbreve;erler A.&Scedil;.
 
 , we offer a next-generation investment platform through the BtcTurk | Hisse mobile application, enabling users to trade on domestic and international capital markets with fast, easy, and commission-free transactions. This application, which combines BtcTurk&rsquo;s technological leadership and financial expertise in the cryptocurrency space with traditional investment instruments, aims to provide investors with a fully digital and user-centric experience.
 
 
 
 
 
 We are seeking a
 
 Head of Digital Marketing
 
 to join our dynamic and innovative team.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Bachelor&rsquo;s degree in a relevant field
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Minimum of 8 years of experience in digital marketing (preferably in finance, fintech, or investment sectors)
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Creative, analytical, and results-oriented mindset with strong communication skills
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ability to create digital content and manage communication in compliance with relevant regulations
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Basic knowledge of investment products (such as BIST, VIOP, etc.)
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Strong coordination skills with multiple stakeholders and third parties
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Advanced proficiency in English
 
 
 
 
 
 
 
 Job Description:
 
 
 
 
 
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Plan, execute, and optimize end-to-end digital marketing strategies
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Manage SEO, SEM, social media, content, email, mobile, and performance advertising channels
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Design audience targeting, messaging, and campaigns tailored to various investor segments
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop digital advertising and content strategies in compliance with Capital Markets Board (CMB) regulations
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Manage budgets and optimize campaigns with a focus on ROAS and conversion rates
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Create and enhance user acquisition and retention strategies
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Coordinate with agencies and internal teams on content and design processes
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Increase customer acquisition and loyalty through user behavior analysis and segmentation strategies
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Collaborate closely with product, technology, legal, and customer service teams
 
 
 &middot;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead launch processes, events, PR initiatives, and sponsorship activities
 
 
 
 
 
 If you meet the qualifications and are eager to contribute to our innovative team, we look forward to receiving your application!
 
 
 
 
 
 https://cdn.btcturk.com/Calisan_Adaylari_Aydinlatma_Metni.pdf
 
</div>

Head of Digital Marketing

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