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Discovered MENA

<div>
 <p>
  Senior Marketing &amp; Events Lead &ndash; Arabic-First AI Pioneer
 </p>
 <p>
  <strong>
   Salary: Flexible based on experience + benefits
  </strong>
 </p>
 <p>
  <strong>
   Location: Riyadh, Saudi Arabia
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  The Opportunity
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are partnering with a category-defining, Arabic-first AI company transforming how enterprises and government entities leverage artificial intelligence across the region. The organisation works with major national institutions, including the Ministry of Commerce, alongside leading private-sector groups.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As Senior Marketing Lead, you will take full ownership of the marketing function, shaping brand narrative, market positioning, and community engagement from the ground up. This is a high-impact leadership role offering direct access to the founding team, a meaningful budget, and the opportunity to influence how AI in the Arabic language is understood, adopted, and commercialised across Saudi Arabia and beyond.
 </p>
 <p>
  <br/>
 </p>
 <p>
  The Role
 </p>
 <p>
  <br/>
 </p>
 <p>
  You will define the company&rsquo;s voice, positioning, and strategic presence within a highly technical and fast-evolving market. Marketing will not sit as a support function; you will build it into a core growth engine aligned to revenue and enterprise expansion.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You will represent the business on global platforms such as LEAP and Davos, while building and scaling an internal team. This role requires a strategic operator, someone comfortable setting direction while remaining hands-on and execution-focused in a fast-paced startup environment.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Key Responsibilities
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Own and execute the end-to-end marketing strategy across brand, digital, and communications
  </li>
  <li>
   Define and elevate brand positioning within the Arabic AI and enterprise automation space
  </li>
  <li>
   Build and cultivate high-value offline communities through executive roundtables, private dinners, and practitioner networks in Saudi Arabia
  </li>
  <li>
   Lead strategic presence at flagship events such as FII and LEAP, from booth strategy to securing speaking opportunities
  </li>
  <li>
   Develop a scalable content engine (case studies, thought leadership, newsletters) that positions the company as the authority in Arabic AI
  </li>
  <li>
   Manage and mentor two junior team members, building a high-performing marketing function
  </li>
  <li>
   Partner closely with sales leadership to align marketing initiatives with revenue targets and key account priorities
  </li>
  <li>
   Track and optimise performance metrics, including inbound lead generation and community growth
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Requirements
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Demonstrated success in B2B marketing within technical, AI, or SaaS environments
  </li>
  <li>
   Strong understanding of the Saudi enterprise landscape and regional cultural context
  </li>
  <li>
   Native fluency in Arabic and English, with the ability to create high-quality content in both languages
  </li>
  <li>
   Proven experience managing large-scale event presence at platforms such as GITEX, FII, or similar
  </li>
  <li>
   Strong storytelling capability with experience developing compelling enterprise case studies and thought leadership content
  </li>
  <li>
   Experience leading or mentoring junior marketing professionals
  </li>
  <li>
   Saudi National with an established network across the regional technology ecosystem
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Lead

Americana Restaurants

<div>
 <p>
  <strong>
   Role Purpose:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   To excite and delight consumers of all ages with brands that matter via:
  </strong>
 </p>
 <ul>
  <li>
   Lead Brand Strategy Implementation
  </li>
  <li>
   Implement Marketing Campaigns and Key Marketing Programs
  </li>
  <li>
   Manage Marketing at KSA Country Level
  </li>
  <li>
   Optimize Marketing Budget and Maximize ROI
  </li>
  <li>
   Develop Actionable Insights from Business, Market and Consumer Data
  </li>
  <li>
   Manage Relationships with Internal and External stakeholders
  </li>
  <li>
   Lead, Motivate, Engage &amp; Develop Team Members
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <p>
  <strong>
   Brand Strategy Implementation
  </strong>
 </p>
 <ul>
  <li>
   Build brand affinity at the market level based on deep understanding of consumer behavior &amp; latest market trends.
  </li>
  <li>
   Identify key growth pillars and develop annual marketing plans in-line with annual operating plans.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Implement Marketing Campaigns and Key Marketing Programs
  </strong>
 </p>
 <ul>
  <li>
   Implement Marketing initiatives in line with aligned annual market development plans.
  </li>
  <li>
   Develop communication plans, activations and promotions and deploy/coordinate for flawless execution of the campaigns.
  </li>
  <li>
   Implement an effective media strategy and media plans maximizing ROI.
  </li>
  <li>
   Collaborate with Brand Marketing and Operations Teams to ensure all campaigns are aligned on time and properly executed.
  </li>
  <li>
   World class execution of the regional campaigns at the store level &amp; on ground activations while amplifying through digital channels.
  </li>
  <li>
   Tracking &amp; measuring the marketing campaigns performances &amp; being able to capture &amp; articulate clear insights on key learnings &amp; way forward.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Manage Marketing at a Country Level
  </strong>
 </p>
 <ul>
  <li>
   Act as Sales &amp; Operations Planning Brand Leader: forecast accuracy, cannibalization and boost plans implementation
  </li>
  <li>
   Assure pricing windows implementation and track government pricing dynamics.
  </li>
  <li>
   Local marketing budget control and management.
  </li>
  <li>
   Develop a complete LSM playbook considering local and actionable consumer insights, e.g. key dates/holidays, core consumer groups and core events, menu costing and profit reports by market.
  </li>
  <li>
   Assure new openings activation playbook implementation.
  </li>
  <li>
   Responsible for the successful rollout of the marketing\delivery campaigns locally.
  </li>
  <li>
   Responsible for local social media calendar, capitalizing on local occasions and trends.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Develop Actionable Insights from Business, Market and Consumer Data
  </strong>
 </p>
 <ul>
  <li>
   Recommend actions based on analysis/create contingency plans to ensure keeping business on track.
  </li>
  <li>
   Keep abreast of global and local market trends &amp; competitor developments.
  </li>
  <li>
   Input insights into brand and innovation plans.
  </li>
  <li>
   Competition tracking per market: LTOs, Pricing, LFL Sales, # Openings.
  </li>
  <li>
   Sound the voice of consumer within the organization through reflecting understanding of consumer insights.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Optimize Marketing Budget and Maximize ROI
  </strong>
 </p>
 <ul>
  <li>
   Plan, manage and monitor marketing budget (with scarcity mind-set).
  </li>
  <li>
   Timely budget commitments and approvals.
  </li>
  <li>
   Budget planning by activity &amp; media channel with focus on digital media.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Off-Premises Focus
  </strong>
 </p>
 <ul>
  <li>
   Delivery plan &amp; menu rationalization by channel for own assets vs aggregators.
  </li>
  <li>
   Curbside &amp; Car hop plan to maximize traffic.
  </li>
  <li>
   CRM &amp; market segmentation to retain &amp; regain our customers.
  </li>
  <li>
   Leveraging VOC tool to capture insights.
  </li>
  <li>
   Digital media planning.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Manage Relations with Internal and External Stakeholders
  </strong>
 </p>
 <ul>
  <li>
   Establish goals, objectives and strategies for task/project.
  </li>
  <li>
   Working with different key stakeholders: delivery team, supply chain, tech, development, call-center, etc.
  </li>
  <li>
   Co-lead agency and vendor relationships to tailor content/LTOs and engagement plans to local customer needs.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Lead, Motivate, Engage &amp; Develop Team Members
  </strong>
 </p>
 <ul>
  <li>
   Build and develop a high performing, cross functional team that can bridge numerous internal and external challenges and stakeholders.
  </li>
  <li>
   Ensure effective on-boarding of new employees.
  </li>
  <li>
   Ensure employee engagement through regular and thorough communication and recognition.
  </li>
  <li>
   Manage performance daily and conduct performance and development reviews.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Experience, Qualification &amp; Skills:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in marketing, digital, sales or any related field.
  </li>
  <li>
   Fluency in English and Arabic.
  </li>
  <li>
   8-10 years mandatory experience in Marketing at Quick Service Restaurant industry.
  </li>
  <li>
   Strong understanding of the Saudi market (has worked in Saudi), consumer behavior and product pricing.
  </li>
  <li>
   Strong digital experience and hands-on experience in strategy building and execution.
  </li>
  <li>
   Proficient with Word, Excel, PowerPoint.
  </li>
  <li>
   Strong communication skills, with the ability to work under pressure and experience working on complex projects.
  </li>
  <li>
   Strong cross-functional experience with the ability to manage multiple projects on various levels.
  </li>
  <li>
   Strong ability to work independently and cooperatively in an ambiguous team environment to achieve goals.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Role requires regular travel within the region with international travel beyond the region required from time to time.
 </p>
 <p>
 </p>
</div>


Marketing Lead - Pizza Hut

Novo Nordisk, Inc.

<div><div><div><div><div><p>Manager, Consumer Marketing
</p></div></div></div></div><div><div><div><div><b>Category: </b>Commercial Marketing
</div></div></div></div><div><div><div><div><b>Location:
</b>Riyadh, Riyadh, SA
</div></div></div></div><div><div><div><div><div><b>Consumer Marketing Manager</b></div>
<div><b>
Riyadh, Saudi Arabia</b></div><div>
<div>
<div>Are you ready to drive digital-first consumer strategies, revolutionize patient journeys, and Lead the development of pioneering patient support solutions and SoMe campaigns that connect GLP-1 therapies with the people who need them most across KSA.</div><br>
<div></div>
</div>
<div><div>Your new role</div>
</div>
<div><div>As Consumer Marketing Manager, you will be at the forefront of digital health innovation creating strategies that tackle the complete patient journey and executing campaigns that deliver measurable impact. You will work across all eligible digital channels to engage patients, activate influencers, and build solutions that truly matter.</div><br>
<div></div>
</div>
<div><div>Your responsibilities will include:</div>
</div>
<div><ul><li><div>Identifying gaps and opportunities to develop comprehensive GLP-1 consumer strategies that drive business growth across the patient journey.</div>
</li>
</ul></div><div><ul><li><div>Developing and executing omnichannel consumer campaigns coordinated across all eligible digital channels.</div>
</li>
</ul></div><div><ul><li><div>Driving innovative digital health marketing initiatives by mapping, engaging, and activating scientific and social influencers to maximize ROI.</div>
</li>
</ul></div><div><ul><li><div>Lead retention strategies and solutions and collaboration with the Digital Health Manager, ensuring strong market fit.</div>
</li>
</ul></div><div><ul><li><div>Training the salesforce on new solutions and supporting them with compelling materials and clear value propositions.</div>
</li>
</ul></div><div><ul><li><div>Collaborating with cross-functional stakeholders including sales, HCP marketing, commercial excellence, and medical affairs teams to ensure alignment with business goals.</div></li></ul><br>
<div>
</div></div><div><div>Your new department</div>
</div>
<div><div>You will join the Cardiometabolic Marketing Unit, reporting to the Senior Consumer Marketing Manager. The department is committed to enhancing the lives of patients by ensuring seamless treatment pathways through innovation, collaboration, and strategic marketing initiatives. Working closely with cross-functional teams and regional stakeholders, the department plays a vital role in shaping patient outcomes across KSA and beyond. At Novo Nordisk, we are driven by purpose and together, we are changing lives.</div><br>
<div></div>
</div>
<div><div>Your skills &amp; qualifications</div>
</div>
<div><div>We're looking for a creative and an analytically minded marketing professional who thrives in the digital space and has a passion for patient-centric innovation. You should bring:</div>
</div>
<div><ul><li><div>Bachelor's degree in Marketing, Business Administration, Pharmacy, or a related field (Master's degree preferred).</div>
</li>
</ul></div><div><ul><li><div>Minimum 6 years of experience in consumer and/or pharmaceutical marketing, including campaign management and analytics directly targeting consumers.</div>
</li>
</ul></div><div><ul><li><div>Proven expertise in developing and implementing successful consumer and digital marketing strategies.</div>
</li>
<li><div>In-depth knowledge of digital marketing tools, platforms, and techniques including SEO, PPC, social media marketing, email campaigns, and content marketing.</div>
</li>
</ul></div></div><div><div><ul><li><div>Strong strategic thinking abilities with data-driven decision-making skills to analyze market research, consumer trends, and campaign performance.</div>
</li>
</ul></div><div><ul><li><div>Excellent communication skills in English (both written and spoken) to effectively convey complex ideas to stakeholders, team members, and external partners.</div>
</li>
</ul></div><div><ul><li><div>Creativity and innovation in creating engaging marketing campaigns and content that resonate with target audiences and differentiate the brand.</div>
</li>
</ul></div><div><ul><li><div>Project management excellence with the ability to manage multiple campaigns, deadlines, and resources efficiently.</div></li></ul><br>
<div></div>
<div>
</div></div><div><div>Working at Novo Nordisk</div>
</div>
<div><div>Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. Here, you'll work in an environment that values innovation and gives you the freedom to explore new digital solutions that directly improve patient experiences. When you join us, you are not just starting a job you are becoming part of a story that spans generations.</div><br>
<div></div>
<div>
Deadline: March 14, 2026 (Applications are reviewed on an ongoing basis)</div>
</div>
</div><div>We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.</div><br>
<div></div>
<div>
At Novo Nordisk, we're not chasing quick fixes &ndash; we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger &ndash; a legacy of impact that reaches far beyond today.</div></div></div></div></div></div>

Manager, Consumer Marketing

PepsiCo

<div>Overview:
<div>
Lead on the Middle East &amp; North Africa (MENA) Franchise Brand Comms agenda and support the delivery of the MENA agenda in partnership with the MEA Beverages CEO and his Leadership Team. This is a newly created role that will help elevate our beverage communications agenda across key Franchise markets with focus on Saudi Arabia as an anchor market.</div>
Responsibilities:
<div>
1. Shape and deliver the Brand PR strategy for the Beverage portfolio, translating brand and business priorities into an integrated earned media agenda that builds reputation, equity, and engagement.<br>
Accountable for making decisions and executing actions.<br>
2. Establish and embed ways of working, defining processes for planning, approvals, agency collaboration, and cross-functional alignment with different functions.<br>
Accountable for making decisions and executing actions.<br>
3. Lead the development of annual PR and influencer plans for priority beverage brands and markets, ensuring alignment with brand positioning, campaign objectives, and corporate guidelines.<br>
Accountable for providing consultation and executing actions.<br>
4. Partner with brand and marketing teams to identify storytelling opportunities that strengthen brand relevance and purpose, shaping narratives that resonate with local consumers and align with PepsiCo&rsquo;s global brand voice.<br>
Accountable for providing consultation and executing actions.<br>
5. Manage day-to-day agency relationships, from briefing and creative development to execution and evaluation, ensuring high-quality, on-time, and on-budget delivery of all PR initiatives.<br>
Accountable for making decisions and executing actions.<br>
6. Oversee creation, localization, and quality control of PR content (press releases, media statements, Q&amp;As, key messages, influencer briefs) in both English and Arabic, maintaining consistency and accuracy across channels.<br>
Accountable for executing actions.<br>
7. Develop and maintain strong media and influencer networks across key markets, proactively identifying earned opportunities and managing brand presence in priority media and cultural moments.<br>
Accountable for executing actions and making decisions.<br>
8. Monitor, analyze, and report PR performance, providing actionable insights and recommendations to enhance effectiveness, optimize budgets, and strengthen the impact of PR on brand KPIs.<br>
Accountable for executing actions and providing consultation.</div>
Qualifications:
<ul><li>Deep understanding of consumer brand storytelling, specifically for Saudi, with a regional market awareness.</li><li>Strong strategic and creative thinking with hands-on execution capability.</li><li>Proven ability to translate brand strategy into impactful PR and influencer campaigns.</li><li>Ability to engage, align, and influence cross-functional and regional teams.</li><li>Experience establishing ways of working and processes within complex organizations.</li></ul><div>
This role will work across geographies and teams, requiring someone who can navigate different cultures and bring people together around a solid communication agenda. As a newly created role, the candidate will need to build and embed new ways of working while influencing and aligning stakeholders across the business. They should be adaptable, collaborative, and proactive, with the ability to turn opportunities into impactful PR outcomes.</div></div>

Brand PR Lead - Middle East & North Africa

Manpower Middle East

<div>
 <p>
  <strong>
   Contract:
  </strong>
  <em>
   12 months
  </em>
 </p>
 <p>
  <strong>
   Employment:
  </strong>
  <em>
   Outsourced through Manpower KSA
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview:
  </strong>
 </p>
 <ul>
  <li>
   Drive alignment between the client bank&rsquo;s Marketing and Business Cards teams to ensure strategic collaboration and shared outcomes.
  </li>
  <li>
   Facilitate the client bank&rsquo;s card business objectives through structured briefing templates and streamlined workflows that deliver measurable impact.
  </li>
  <li>
   Enable seamless coordination across business, marketing, and internal stakeholders.
  </li>
  <li>
   Design and implement end-to-end processes to optimize workflows, improve efficiency, and minimize delays.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Act as the main point of contact between the client bank&rsquo;s Marketing Division and the assigned business area.
  </li>
  <li>
   Participate in business strategy discussions to ensure marketing priorities are embedded early.
  </li>
  <li>
   Develop and manage an annual marketing roadmap aligned with business goals.
  </li>
  <li>
   Lead campaign briefing, mechanics definition, and planning.
  </li>
  <li>
   Support the review of ATL and BTL communications and manage campaign launch processes, ensuring clarity of roles and responsibilities.
  </li>
  <li>
   Ensure consistent execution across channels (digital, retail, corporate, etc.).
  </li>
  <li>
   Coordinate with Digital, Brand, PR, Events, Content, and Internal Comms teams to deliver integrated initiatives.
  </li>
  <li>
   Secure required approvals across Marketing, Business, Compliance, and Sharia teams.
  </li>
  <li>
   Coordinate reporting workflows and ensure timely delivery of media and business reports.
  </li>
  <li>
   Facilitate regular alignment sessions between Marketing and Business teams.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <ul>
  <li>
   High emotional intelligence with the ability to navigate complex stakeholder dynamics and organisational environments. (
   <strong>
    mandatory
   </strong>
   )
  </li>
  <li>
   Strong communication and influencing skills, with the credibility and confidence to engage stakeholders at different levels. (
   <strong>
    mandatory
   </strong>
   )
  </li>
  <li>
   Proven project management experience within marketing, advertising, or event management. (
   <strong>
    mandatory
   </strong>
   )
  </li>
  <li>
   Demonstrated ability to manage multiple cross-functional and external teams.
  </li>
  <li>
   A proactive, hands-on mindset with strong ownership and follow-through. (
   <strong>
    mandatory
   </strong>
   )
  </li>
  <li>
   Ability to drive alignment, manage expectations, and move initiatives forward in fast-paced environments. (
   <strong>
    mandatory
   </strong>
   )
  </li>
  <li>
   Highly personable and relationship-driven, able to build trust quickly and maintain strong, positive working relationships across teams. (
   <strong>
    mandatory
   </strong>
   )
  </li>
  <li>
   Strong attention to detail with the ability to balance structure and flexibility.
  </li>
  <li>
   Fluency in Arabic and English (written and spoken).
  </li>
  <li>
   Saudi nationals will be highly preferred.
  </li>
 </ul>
</div>


Project Lead - Marketing

CALO

<div><h4 class="jobSectionHeader"><b>About Calo (more </b><b>here</b><b>)</b></h4><p>
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.</p><p>
Launched in Bahrain in 2019, we have since expanded to 7 countries, delivered millions of meals to our customers, and are now expanding our mission of making healthy easy to retail and other verticals.</p><p>
We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.</p><h4 class="jobSectionHeader"><b>
Role Summary</b></h4><p>
Calo is seeking a commercially mature, systems-driven Head of Growth to architect and scale a unified Growth Operating System across all markets.</p><p>
This role is responsible for end-to-end growth performance across all Mountain Peaks (MPs), owning performance marketing, lifecycle/CRM, SEO, CRO, and building a dedicated growth analytics function.</p><p>
The Head of Growth will transition Calo away from a media-buying-led performance organization to an incrementality-driven, commercially disciplined growth engine grounded in contribution margin, payback modeling, and long-term value creation.</p><p>
This is a strategic builder role, not a channel operator position.</p><p><b>
Reporting to:</b> Chief Demand Officer</p><p><b>
Location: </b>Open globally. Candidates must have at least 5 hours overlap with KSA working hours. Hybrid in countries where Calo has offices (KSA, UAE, Kuwait, Qatar, Bahrain, Oman); otherwise fully remote.</p><h4 class="jobSectionHeader"><b>
What You&rsquo;ll Do</b></h4><h5 class="jobSectionHeader"><b>
1. Growth Strategy &amp; Economics</b></h5><ul><li><p>
Redefine and standardize CAC, LTV, payback, and contribution margin frameworks across all regions</p></li><li><p>
Implement stage-based growth investment models (startup, developing, mature regions)</p></li><li><p>
Shift reporting from CPA-based to contribution-margin-based decision making</p></li><li><p>
Partner with Finance to ensure growth investments meet capital allocation standards</p></li><li><p>
Develop clear performance and growth budget reallocation logic across markets</p></li></ul><h5 class="jobSectionHeader"><b>
2. Performance Marketing System Architecture</b></h5><ul><li><p>
Own and lead central performance marketing resources across MPs</p></li><li><p>
Standardize paid media frameworks and testing structures</p></li><li><p>
Design and implement performance creative feedback loops</p></li><li><p>
Increase creative testing velocity through AI-enabled workflows</p></li><li><p>
Diversify channel mix strategically and reduce dependency on legacy paid practices</p></li><li><p>
Establish incrementality testing discipline (geo-testing, holdouts, structured experiments)</p></li></ul><h5 class="jobSectionHeader"><b>
3. Lifecycle &amp; Revenue Expansion</b></h5><ul><li><p>
Evolve CRM into a full lifecycle marketing engine</p></li><li><p>
Build retention modeling frameworks</p></li><li><p>
Improve churn reduction systems</p></li><li><p>
Increase revenue expansion via segmentation and behavioral triggers</p></li><li><p>
Align lifecycle strategy with subscription economics</p></li></ul><h5 class="jobSectionHeader"><b>
4. CRO &amp; Experimentation</b></h5><ul><li><p>
Own landing page experimentation and funnel optimization</p></li><li><p>
Establish structured experimentation cadence</p></li><li><p>
Standardize A/B testing governance</p></li><li><p>
Improve CVR systematically across markets</p></li></ul><h5 class="jobSectionHeader"><b>
5. Growth Analytics (To Be Built)</b></h5><ul><li><p>
Hire and lead a growth analytics team</p></li><li><p>
Build incrementality measurement frameworks</p></li><li><p>
Partner with data and product teams to improve attribution and funnel modeling</p></li><li><p>
Prepare mature markets for MMM readiness</p></li><li><p>
Replace vanity metrics in reporting and replace with economic leading metrics</p></li></ul><h5 class="jobSectionHeader"><b>
6. Cross-Functional Leadership</b></h5><ul><li><p>
Operate in a matrix structure with country GMs and Demand Leads</p></li><li><p>
Influence and closely align with product growth squads without directly owning them</p></li><li><p>
Align brand and performance through shared KPIs</p></li><li><p>
Challenge marketing investment assumptions where necessary</p></li></ul><h4 class="jobSectionHeader"><b>
Organizational Scope</b></h4><p>
Direct oversight of:</p><ul><li><p>
Performance Marketing (Central)</p></li><li><p>
Lifecycle / CRM</p></li><li><p>
SEO</p></li><li><p>
CRO</p></li><li><p>
Growth Analytics (new hires)</p></li></ul><p>
Matrix collaboration with:</p><ul><li><p>
Country Demand Leads</p></li><li><p>
Product Growth Squads</p></li><li><p>
Brand Marketing</p></li><li><p>
Finance</p></li><li><p>
Data &amp; Engineering</p></li></ul><h4 class="jobSectionHeader"><b>
Required Experience</b></h4><p><b>
Mandatory:</b></p><ul><li><p>
8&ndash;12+ years in growth leadership roles</p></li><li><p>
Direct subscription DTC experience (non-negotiable)</p></li><li><p>
Experience operating at $100M+ revenue scale</p></li><li><p>
Managed $10M+ annual marketing budgets</p></li><li><p>
Multi-region centralized growth structure experience preferred</p></li><li><p>
Proven experience implementing incrementality testing</p></li><li><p>
Experience building growth analytics capabilities</p></li><li><p>
Commercial fluency in contribution margin, payback modeling, and budget allocation</p></li></ul><p><b>
Preferred:</b></p><ul><li><p>
Experience preparing or implementing MMM in mature markets</p></li><li><p>
AI fluency in creative acceleration and experimentation tooling</p></li></ul><h4 class="jobSectionHeader"><b>
The Hiring Journey</b></h4><ul><li><p>
Screening meeting with our TA team</p></li><li><p>
Technical interview with the hiring manager</p></li><li><p>
Live Case Study</p></li><li><p>
Culture-fit interview</p></li><li><p>
Offer stage</p></li></ul><h4 class="jobSectionHeader"><b>
Want to Gain Extra Points?</b></h4><p>
We&rsquo;re not looking for cookie-cutter applications. Surprise us.</p><p>
Show us your creativity, your drive, and who you are beyond a CV. Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most &ldquo;you.&rdquo; Tell us why you belong here at Calo and why this role excites you.</p><h4 class="jobSectionHeader"><b>
Ready to Join?</b></h4><p>
If this role excites you, and you see yourself matching at least 85% of the criteria above, what are you waiting for? <b>Yalla, let&rsquo;s gooo!</b></p></div>

Head of Growth

<div>
 <strong>
  Overview
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 <strong>
  We Are PepsiCo
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 </strong>
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
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  LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 </strong>
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
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 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
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 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
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 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
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 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
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 Job Overview:
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   Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
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   Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition
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  Responsibilities
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   Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
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   Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
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   Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
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   Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
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   Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
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   Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
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   Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
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   Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
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   Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
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   Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
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   Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
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   Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
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   Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
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   Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
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   Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
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   Align field operations to marketing calendar &amp; provide support
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   Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking
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   Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
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   Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
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 </ul>
 <strong>
  Qualifications
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 </strong>
 <strong>
  Experience/Education
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 </strong>
 <ul>
  <li>
   Graduate/post-graduate from premiere institutes preferably related to Business
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   3-5 years of experience
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   Prior FMCG brand marketing experience
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  Competencies
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 </strong>
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  <li>
   Brand building &amp; activations
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   Led new brand/sub-brand launch hands-on
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   Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
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   Managed BTL activities like pack design, PR, digital &amp; shopper
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  </li>
 </ul>
 <strong>
  Stakeholder management
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 </strong>
 <ul>
  <li>
   Strong cross-functional collaborator
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   Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
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   Strong project management skills and ability to drive multiple projects through business stage-gate process
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   Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
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   Drove strategic direction in creation of extensive &amp; detailed brand plans
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   Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
  </li>
  <li>
   Involved in selection of appropriate creative agencies to drive marketing agenda
  </li>
 </ul>
</div>


Brand Manager – Lay’s

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