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performance marketing manager

Zeta Technologies (Pvt) Ltd.

<div>
 Role Summary
 
 
 We are launching a new-age global digital connectivity business centered around E-SIM technology, and we&rsquo;re seeking a Digital Marketing Specialist to lead growth across markets. This role demands a data-driven marketer who will design and execute full-funnel paid campaigns, blending analytical precision, creative storytelling, and growth experimentation to maximize acquisition, activation, and lifetime value for our digital users.
 
 
 Duties And Responsibilities
 
 
 
 Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Develop and own the global digital marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
 </li>
 <li>
 Design full-funnel acquisition frameworks that drive measurable outcomes &mdash; CAC, ROAS, conversion rate, and retention uplift.
 </li>
 <li>
 Create scalable, automated campaign architectures for multi-market execution.
 
 
 </li>
 </ul>
 
 Execution &amp; Optimization
 
 
 
 <ul>
 <li>
 Launch, manage, and continuously optimize high-budget paid media campaigns across Google, Meta, TikTok, and other ad networks.
 </li>
 <li>
 Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
 </li>
 <li>
 Partner with the Product &amp; UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.
 
 
 </li>
 </ul>
 
 Analytics &amp; Insights
 
 
 
 <ul>
 <li>
 Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
 </li>
 <li>
 Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
 </li>
 <li>
 Leverage analytics to identify emerging opportunities by region, validity, audience segment and product attributes
 </li>
 <li>
 Stay ahead of digital trends, tools, and platform updates.
 
 
 </li>
 </ul>
 
 Collaboration
 
 
 
 <ul>
 <li>
 Work cross-functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
 </li>
 <li>
 Own the digital marketing budget, ensuring optimal allocation and cost efficiency across global markets.
 
 
 </li>
 </ul>
 Job Specifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, or related field.
 </li>
 <li>
 5&ndash;8 years of experience in digital or growth marketing, preferably in telecom, digital products, or e-commerce.
 </li>
 <li>
 Proven record of managing significant monthly ad spend with high ROI.
 </li>
 <li>
 Expertise in Google Ads, Meta Ads, TikTok Ads, programmatic buying, affiliate and influencer marketing.
 </li>
 <li>
 Advanced proficiency in GA4, Tag Manager, Looker Studio, and data-driven decision-making.
 </li>
 <li>
 Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
 </li>
 <li>
 Familiarity with E-SIM, mobile plans, or digital subscription models will be an advantage.
 </li>
 <li>
 Creative thinker with an experimental, data-driven approach to problem-solving.
 </li>
 <li>
 Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.
 
 
 </li>
 </ul>
 Location
 
 
 Corporate Office, I-9/3, Islamabad
 
 
 No. of position: 1
</div>

Digital Marketing Specialist

Wayz Consulting

Job DescriptionWe are looking for a Performance Marketing Specialist with 3+ years of experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate will have a strong performance-driven mindset and hands-on experience managing paid campaigns across major advertising platforms to drive qualified leads, conversions, and measurable ROI.Key Responsibilities<ul><li>Plan, execute, and optimize paid advertising campaigns with a strong focus on Google Ads and LinkedIn Ads</li><li>Monitor and improve campaign performance across key metrics such as CTR, CPC, CPA, ROAS, and conversions</li><li>Conduct keyword research, audience targeting, and competitor analysis</li><li>Manage daily budgets, bids, and performance pacing</li><li>Create, test, and optimize ad copies and creatives in collaboration with the design/content team</li><li>Set up and maintain conversion tracking using Google Analytics and Google Tag Manager</li><li>Perform A/B testing on ads, audiences, and landing pages to improve overall performance</li><li>Analyze data and prepare weekly and monthly performance reports with actionable insights</li><li>Stay updated with industry trends, platform updates, and performance marketing best practices</li></ul>Required Skills &amp; Qualifications<ul><li>3+ years of experience in Performance Marketing / Paid Media</li><li>Hands-on experience managing Google Ads and LinkedIn Ads campaigns</li><li>Strong analytical skills with a data-driven optimization approach</li><li>Ability to manage multiple campaigns and budgets simultaneously</li><li>Excellent communication and reporting skills</li></ul>Preferred Qualifications<ul><li>Experience in B2B lead generation</li><li>Google Ads Certification (preferred)</li><li>Experience working in agency or SaaS environments</li><li>Knowledge of landing page optimization and CRO</li></ul>What We Offer<ul><li>Competitive salary</li><li>Performance-focused and growth-oriented environment</li><li>Opportunity to work on scalable and high-impact campaigns</li><li>Hybrid flexibility</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Fivestaff

We&rsquo;re looking for a Digital Marketing Manager &ndash; Growth (remote, based in Pakistan) to join our team at Fivestaff and work with an exciting Dubai-based proptech client.Key Responsibilities:<ul><li>Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, and other</li></ul>high-intent and discovery channels<ul><li>Own channel mix strategy, budgets, targeting, creative testing, and CAC goals</li><li>Run ongoing A/B tests on copy, visuals, formats, placements, and hooks to improve</li></ul>conversion and ROAS<ul><li>Implement, monitor, and optimize conversion tracking across web, app, and CRM events</li><li>Work with design, content, and product to ideate, test, and refine campaign-specific</li></ul>landing pages<ul><li>Coordinate email marketing, in-app pushes, and re-engagement journeys across</li></ul>customer segmentsMust-Have Experience<ul><li>4&ndash;5+ years of hands-on experience in performance marketing &amp; CRM for B2C, fintech, proptech, marketplace, or app-based businesses</li><li>Strong skills in Meta Ads, Google Ads, TikTok Ads, GA4, Adjust, and CRM tools like Hubspot or Customer.io</li><li>Data-driven mindset with creative instincts to scale campaigns and reduce CA</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthEducation:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing: 4 years (Required)</li></ul>Location:<ul><li>Islamabad (Required)</li></ul>Work Location: Remote

Digital Marketing Manager - Growth

Fair & White

We are looking for an experienced Social Media &amp; Digital Marketing Manager to manage and scale our online presence and paid advertising campaigns for international markets including UAE, UK, and Saudi Arabia.The ideal candidate must have excellent English communication skills and proven experience running performance-driven digital marketing campaigns.Responsibilities<ul><li>Manage social media platforms: Facebook, Instagram, TikTok, LinkedIn</li><li>Plan, launch, and optimize Meta Ads (Facebook &amp; Instagram)</li><li>Create and manage TikTok Ads campaigns</li><li>Plan, execute, and optimize Google Ads (Search, Display, YouTube)</li><li>Manage email marketing campaigns (campaigns, automation, newsletters)</li><li>Create content calendars aligned with international audiences</li><li>Monitor and respond to messages and comments professionally</li><li>Analyze campaign performance and prepare weekly/monthly reports</li><li>Optimize campaigns for leads, conversions, and ROI</li><li>Stay updated with trends relevant to UAE, UK, and Saudi markets</li></ul>Requirements<ul><li>English proficiency is mandatory (written &amp; verbal)</li><li>Proven experience in Social Media &amp; Digital Marketing</li><li>Hands-on experience with:</li><li>Meta Ads</li><li>TikTok Ads</li><li>Google Ads</li><li>Email Marketing tools</li><li>Strong analytical and reporting skills</li><li>Ability to work from office and meet deadlines</li><li>Knowledge of international audience targeting and ad policies</li></ul>Preferred Qualifications<ul><li>Experience marketing for UAE, UK, or Saudi Arabia</li><li>Knowledge of CRM and lead funnels</li><li>Experience with Canva or basic design tools</li><li>Google Ads or Meta certifications (plus, not mandatory)</li></ul>Job Details<ul><li>Location: Giga Mall Corporate Office, Islamabad</li><li>Job Type: Full-time (Onsite)</li><li>Working Days: Monday &ndash; Saturday</li><li>Timing: 10.00 AM to 6.00 PM</li></ul>How to ApplyApply on Indeed with your updated CV and portfolio / case studies of ad campaigns (if available).Job Type: Full-timePay: From Rs50,000.00 per monthWork Location: In person

Social Media & Digital Marketing Manager

Two Guys Home Furnishings

Job descriptionHands on experience required - 2- 4 years Hands on Experience of Meta ads, Google Ads is mandatory. Candidate with TikTok Ads will be preferred. <ul><li>Hands on experience of Google Ads including Search, GDN, PMX, YT, Shopping ads</li><li>Hands on experience of Meta Ads including video, traffic, conversion and shopping ads.</li><li>Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).</li><li>Identifies trends and insights and optimizes spend and performance based on the insights.</li><li>Brainstorms new and creative growth strategies through digital marketing.</li><li>Plans, executes and measures experiments and conversion tests.</li><li>Collaborates with internal teams to create landing pages and optimize user experience.</li><li>Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.</li><li>Identifies critical conversion points and drop off points and optimizes user funnels.</li><li>Oversee accounts on search platforms (e.g. Google Ads, Bing). Track KPIs to assess performance and pinpoint issues</li><li>Evaluates emerging technologies.</li><li>Monitor budget and adjust bids to gain better ROI</li><li>Provides thought leadership and perspective for adoption where appropriate.</li></ul>Job Types: Full-time, Contract Contract length: 12 monthsAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Rate your experience in Meta Campaigns (Shopping, Conversion, Traffic) ? - Beginner, Medium, Expert</li><li>What are your salary expectations?</li><li>When would you be able to start?</li><li>Rate your experience in Google ads (Search, Pmax, Shopping, Display, YouTube? - Beginner, Medium, Expert</li><li>Rate your experience in Tracking Execution and audience making for Meta &amp; Google - Beginner, Medium, Expert</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Digital Marketing: 3 years (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert

PROMOGEN

<div>This role is for someone who has actually managed paid advertising accounts, not just boosted posts or followed instructions.
What you will be doing<ul><li>
Planning, launching, and managing paid ad campaigns on Meta and Google</li><li>
Handling campaigns end to end, from setup to optimization and scaling</li><li>
Managing Meta Pixel, Google Tag Manager, and conversion tracking</li><li>
Monitoring performance daily and making data-driven optimizations</li><li>
Testing creatives, audiences, and messaging across platforms</li><li>
Managing multiple ad accounts and campaigns at the same time</li><li>
Working closely with internal teams to align paid ads with overall messaging, positioning, and funnel strategy</li><li>
Translating performance data and audience insights into clear direction for creatives and copy</li><li>
Taking ownership of performance and outcomes</li></ul>
What we are looking for<ul><li>
Two or more years of hands-on experience with Meta and Google Ads</li><li>
Experience working with both B2B and B2C campaigns</li><li>
Strong understanding of tracking, attribution, and performance data</li><li>
Comfortable managing campaigns independently without constant oversight</li><li>
Tech savvy and confident with ad platforms, dashboards, and analytics</li><li>
Able to multitask and prioritize across multiple campaigns</li><li>
Clear written communication and reporting skills</li><li>
Results-focused mindset</li></ul>
Role expectations<ul><li>
This is a part-time role initially, with the potential to expand based on performance</li><li>
This is an in-house position. Agencies and outsourcing firms should not apply</li><li>
This is a performance-driven role</li><li>
You will oversee campaigns from start to finish</li><li>
Working hours will follow Eastern Standard Time</li></ul>
Important
Please apply only if you meet the requirements outlined above. This is not a learning or training role.
Campaign performance, account structure, and past results will be reviewed in detail during the second interview, so candidates should be prepared to discuss their work.</div>

Paid Ads Specialist (Meta and Google)

Wispa Digital

Social Media Marketing Manager ( TikTok Shop Expert )Company: Wispa Digital Job Type: Full-Time Location: Blue Area, Islamabad Experience Required: 5+ Years Salary: PKR 180,000 &ndash; 200,000 (Based on experience)Job Description:Wispa Digital is a UK-based digital agency working with international brands. We are looking for an experienced Social Media Marketing Manager who can plan, execute, and optimize paid and organic social media strategies across multiple platforms.This role requires strong hands-on experience with Meta Ads, TikTok Shop campaigns, Pinterest campaigns, and overall social media performance management.Key Responsibilities:<ul><li>Plan and execute social media marketing strategies across multiple platforms</li><li>Create and manage content calendars aligned with campaign goals</li><li>Run and optimize paid campaigns on Meta (Facebook &amp; Instagram), TikTok Shop, and Pinterest</li><li>Monitor performance metrics including traffic, impressions, engagement, and ROI</li><li>Analyze campaign data and optimize strategies based on insights</li><li>Collaborate with marketing and design teams to improve brand visibility and conversions</li></ul>Required Skills &amp; Experience:<ul><li>5+ years of experience in social media marketing and campaign management</li><li>Strong hands-on expertise with Meta Ads, TikTok, TikTok Shop, and Pinterest campaigns</li><li>Proven track record of driving traffic, engagement, and sales through social media</li><li>Strong analytical skills with a data-driven mindset</li><li>Creative thinking combined with performance marketing experience</li></ul>Why Join Wispa Digital?<ul><li>Work with international (UK-based) brands</li><li>Flexible working hours</li><li>Opportunity to lead and scale high-impact social media campaigns</li><li>Competitive salary based on experience</li></ul>How to ApplyPlease send your CV to:jobs@wispadigital.com rizwan@wispadigital.comJob Type: Full-timePay: Rs180,000.00 - Rs200,000.00 per monthWork Location: In person

Social Media Ad Manager

Explore 671+ Performance marketing manager in Islamabad Pakistan this January. Find roles across top companies and apply now to boost your career.