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assistant manager marketing Jobs in Mumbai

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performance marketing executive (media buying) Jobs in Mumbai

performance marketing executive (media buying)

performance marketing manager

Nykaa

<div>
 
 
 Role Overview :
 
 Performance Marketing Manager/Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 <ul>
 <li>
 Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
 </li>
 <li>
 Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
 </li>
 <li>
 Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
 </li>
 <li>
 Optimize install campaigns to improve cost per install, installation rates, post install performance.
 </li>
 <li>
 Manage all the programmatic campaigns &ndash; from ideation to media planning and optimization.
 </li>
 <li>
 Measure App engagement metrics like MAU, DAU, Converting users on a regular basis.
 </li>
 <li>
 Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
 </li>
 <li>
 Identify trends and insights, and optimize spend and performance based on the insights
 </li>
 <li>
 Plan, execute and measure experiments and conversion tests
 </li>
 <li>
 Collaborate with internal teams to create landing pages and optimize the user experience
 </li>
 <li>
 Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
 </li>
 <li>
 Instrument conversion points and optimizes user funnels
 </li>
 <li>
 Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
 </li>
 <li>
 Managing budgets and financial for digital marketing initiatives for the organization.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
 <li>
 7&ndash;10 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms.
 </li>
 <li>
 Strong understanding of audience strategy, media planning, attribution models, and martech tools.
 </li>
 <li>
 Demonstrated success in growing digital acquisition, campaign ROI, and new user retention.
 </li>
 <li>
 Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing.
 </li>
 <li>
 Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus.
 </li>
 <li>
 Strategic thinker with a data-first approach to solving problems.
 </li>
 <li>
 Experimentative mindset with ability to test, iterate, and scale rapidly.
 </li>
 <li>
 Strong stakeholder management and collaboration skills across cross-functional teams.
 </li>
 <li>
 Capability to mentor and grow junior team members while fostering cross-business learning.
 </li>
 </ul>
 
 
</div>

Manager/Senior Manager Performance Marketing

Beiersdorf

<div>
 
 
 About Beiersdorf:
 
 
 
 At Beiersdorf, we want to help people feel good about their skin &ndash; and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values &ndash; CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
 
 
 
 
 
 
 Role Overview :
 
 
 
 We are looking for a passionate and performance-driven E Brand Manager to lead category development, brand growth, profitability for our consumer healthcare portfolio. This role blends brand building with high-impact performance marketing across e-commerce and quick commerce channels, requiring strong data orientation and hands-on campaign optimization experience .This position is responsible for performance marketing budget as an owner and works closely with marketing team and key accounts team to build &amp; execute e-commerce campaigns. The candidate will operate in a multi-cultural, cross-functional environment, working closely with regional and global brand custodians while driving India-specific, performance-led strategies that translate consumer insights into impactful execution
 
 
 
 
 
 Key Responsibilities
 
 
 E-Commerce Strategy:
 
 <ul>
 <li>
 Build and lead platform strategy for different health care categories
 </li>
 <li>
 Plan investment and deployment to reach brand goals
 </li>
 <li>
 Experiment and bring learnings to build penetration, consideration and conversion for the brand
 </li>
 <li>
 Work closely with performance marketing agency and marketing for operational plans including calendarization of investments, events, etc.
 </li>
 <li>
 Be the owner of performance marketing spends and their effective utilization
 </li>
 <li>
 Partner with categories, customers and internal stakeholders to drive ambitious offtakes
 </li>
 <li>
 Input insights from customers, consumer funnel, competition etc. to marketing and key accounts team to fine tune business
 </li>
 <li>
 Actively participate in brand discussions, initiatives etc. brining in the e-commerce perspective.
 </li>
 <li>
 Be the end-to-end brand owner for e-commerce with co-ownership of channel profitability along with brand and key accounts.
 </li>
 </ul>
 
 
 
 
 E-Commerce &amp; Quick Commerce Performance Marketing:
 
 <ul>
 <li>
 Own and drive the brand&rsquo;s performance marketing agenda across Amazon, Flipkart, Blinkit, Zepto, Instamart, and FirstCry etc. Work closely with performance agencies and platform teams to optimize ROAS, CPC, ACOS, visibility share, and conversion rates.
 </li>
 <li>
 Lead always-on campaign planning, keyword strategy, paid media optimization, and platform algorithm management.
 </li>
 <li>
 Manage PDP content, A+ pages, ratings, reviews, and SEO performance to maximize discoverability.
 </li>
 <li>
 Partner with e-commerce sales teams on assortment, pricing, traffic drivers, and promotional levers to deliver monthly targets. &bull; Build and present detailed performance dashboards, cohort insights, and growth experiments to India, regional, and global teams.
 </li>
 </ul>
 
 
 
 
 Business &amp; P&amp;L Ownership :
 
 <ul>
 <li>
 Own the category P&amp;L, ensuring topline growth, marketing efficiency, and profitability.
 </li>
 <li>
 Track sales performance, marketing spends, contribution margins, and ROI by channel.
 </li>
 <li>
 Develop and maintain Excel dashboards for forecasting and profitability analysis.
 </li>
 <li>
 Prepare sharp, visual PowerPoint presentations for monthly business reviews and global updates.
 </li>
 <li>
 Collaborate closely with finance, supply chain, and sales teams for effective planning and execution.
 </li>
 </ul>
 
 
 
 
 Stakeholder &amp; Agency Management:
 
 <ul>
 <li>
 Manage relationships with creative, performance marketing, to ensure seamless delivery.
 </li>
 <li>
 Work cross-functionally with global and regional brand custodians, manufacturers, and legal/regulatory SMEs.
 </li>
 <li>
 Align all stakeholders on brand objectives, timelines, and performance KPIs.
 </li>
 <li>
 Lead communication between India, regional, and global teams to ensure brand alignment and compliance
 </li>
 </ul>
 
 
 
 
 Role Requirements:
 
 <ul>
 <li>
 MBA/PGDM in Marketing from Tier 1 or Tier 2 institute.
 </li>
 <li>
 Experience:4&ndash;6 years of experience in performance/e-commerce marketing within FMCG / OTC / Consumer Healthcare.
 </li>
 <li>
 Hands-on understanding of e-commerce and quick commerce dynamics.
 </li>
 <li>
 Experience working with cross-functional and cross-cultural teams, including global brand custodians.
 </li>
 <li>
 Proven track record in managing agencies, regulatory coordination, and P&amp;L accountability.
 </li>
 </ul>
</div>

Brand Manager (Hansaplast)

SUN PHARMA

<div>
 
 
 Job Title:
 
 Senior Manager - Digital Marketing (Consumer Healthcare)
 
 
 
 Business Unit:
 
 Consumer Healthcare
 
 
 
 Location:
 
 Sun House, Goregaon East, Mumbai
 
 
 
 
 
 
 At Sun Pharma, we commit to helping you
 
 &ldquo;Create your own sunshine&rdquo;
 
 &mdash; by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
 
 
 Are You Ready to Create Your Own Sunshine?
 
 
 
 
 As you enter the Sun Pharma world, you&rsquo;ll find yourself becoming &lsquo;Better every day&rsquo; through continuous progress. Exhibit self-drive as you &lsquo;Take charge&rsquo; and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we &lsquo;Thrive together&rsquo; and support each other&rsquo;s journeys.&rdquo;
 
 
 
 
 
 
 Position Summary:
 
 
 
 Sun Pharma Consumer Healthcare is seeking a dynamic Digital Marketing Manager to drive digital-first and e-commerce&ndash;dominated brand launches across Revital and Prohance. This role will be responsible for:
 
 <ul>
 <li>
 Leading A+ content &amp; product listings across Amazon, Flipkart, Q-commerce &amp; other key partners
 </li>
 <li>
 Driving full-funnel integrated digital demand generation campaigns (Develop Implement Track)
 </li>
 <li>
 Building scalable influencer marketing programs to drive consideration on brands
 </li>
 <li>
 Strengthening brand discoverability through search, content, SEO &amp; retail media
 </li>
 <li>
 Monitoring sales performance, conversion metrics &amp; ROI to fuel continuous optimization
 </li>
 </ul>
 
 
 
 
 The role requires strong digital-first thinking, analytical capability, and a hands-on approach to campaign execution and growth.
 
 
 
 
 
 
 Key responsibilities:
 
 
 
 
 Digital &amp; E-Commerce Launch Leadership:
 
 
 <ul>
 <li>
 Partner with Brand Managers to design and execute digital-first GTM plans for new launches under Revital &amp; Prohance.
 </li>
 <li>
 Coordinate with marketplaces and Q-commerce platforms for launch visibility, retail media plans, and content readiness.
 </li>
 <li>
 Build and refresh brand storefronts and manage digital shelf excellence.
 </li>
 </ul>
 
 
 
 
 
 A+ Content, Listings &amp; Digital Shelf Management:
 
 
 <ul>
 <li>
 Own creation, optimization and governance of A+ content, enhanced brand content, and product detail pages across platforms.
 </li>
 <li>
 Work with Creative, Copywriting &amp; Design partners to develop images, videos, infographics, SEO-friendly copy, and comparison charts.
 </li>
 <li>
 Benchmark competitor content regularly and maintain best-in-class listing hygiene.
 </li>
 <li>
 Ensure consistency of brand tonality and adherence to regulatory norms across all listings
 </li>
 </ul>
 
 
 
 
 
 Full-Funnel Digital Campaigns &amp; Demand Generation:
 
 
 <ul>
 <li>
 Plan and execute always-on &amp; burst campaigns across digital platforms&mdash;Meta, Google, YouTube, Amazon Ads, Influencers &amp; Affiliates.
 </li>
 <li>
 Build full-funnel digital ecosystems spanning Awareness &rarr; Consideration &rarr; Conversion &rarr; Retention.
 </li>
 <li>
 Own performance marketing strategy for ecommerce &amp; D2C: CPC, ROAS, new-to-brand recruitment, remarketing.
 </li>
 <li>
 Collaborate with media agencies to track campaign effectiveness, viewability, CTR, conversions &amp; revenue contribution.
 </li>
 </ul>
 
 
 
 
 
 Influencer &amp; Content Marketing:
 
 
 <ul>
 <li>
 Identify, onboard and manage influencers, creators &amp; category experts across formats (Reels, YT videos, product reviews).
 </li>
 <li>
 Build influencer playbooks for new launches, RTBs and category stories.
 </li>
 <li>
 Manage barter, paid &amp; affiliate-driven influencer collaborations.
 </li>
 <li>
 Track creator performance, content quality and downstream impact on awareness, consideration &amp; sales.
 </li>
 </ul>
 
 
 
 
 
 Brand Discoverability (Search, SEO, Platform Media &amp; Content):
 
 
 <ul>
 <li>
 Drive search optimization across Amazon, Flipkart, and Google (keyword research, ranking, bids, content strategy).
 </li>
 <li>
 Enhance discoverability through retail media planning on Amazon, Flipkart Ads, Zepto Ad Manager, BigBasket Ads etc.
 </li>
 <li>
 Leverage content marketing to boost organic visibility&mdash;blogs, videos, Q&amp;A, review management &amp; UGC.
 </li>
 <li>
 Monitor organic rankings, share of search, and category shelf placement.
 </li>
 </ul>
 
 
 
 
 
 Sales Analytics, Insights &amp; ROI Measurement:
 
 
 <ul>
 <li>
 Track platform-wise sales, traffic, conversions, ratings/reviews, and share metrics.
 </li>
 <li>
 Develop dashboards for weekly performance reviews:
 </li>
 <li>
 ROAS
 </li>
 <li>
 CAC
 </li>
 <li>
 ACOS (Amazon)
 </li>
 <li>
 NTB %
 </li>
 <li>
 Product page conversion %
 </li>
 <li>
 Review sentiment
 </li>
 <li>
 Partner with finance &amp; ecommerce teams for accurate forecasting and ROI benchmarking.
 </li>
 <li>
 Identify growth levers using cohort analysis, funnel drop-offs, media efficiency and competitive pricing insights.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional &amp; External Collaboration:
 
 
 <ul>
 <li>
 Work closely with Brand, E-com, Creative, Insights, Sales, SCM &amp; Packaging teams to execute digital projects.
 </li>
 <li>
 Manage agencies across creative, performance media, influencer networks and platform partners.
 </li>
 </ul>
 
 
 
 
 
 Educational Qualification:
 
 MBA/PGDM in Marketing, Digital Marketing or related fields.
 
 
 
 Experience:
 
 7&ndash;8 years in Digital Marketing / E-Commerce Marketing
 
 <ul>
 <li>
 Experience in consumer brands, D2C, FMCG, health &amp; wellness preferred.
 </li>
 <li>
 Experience of designing and executing 360-degree digital marketing campaigns at scale
 </li>
 <li>
 Demonstrable experience in translating consumer insights into memorable digital campaigns
 </li>
 <li>
 Experience in identifying consumer journey touch points and devising digital campaigns that engage, inform and motivate
 </li>
 <li>
 Deep understanding of the workings of digital platforms such as YouTube, Search, Meta, OTT etc. - media buying, planning and user targeting options on these platforms
 </li>
 <li>
 Demonstrable experience leading and managing Online Video campaigns, SEO/SEM, Influencer marketing social media and display/programmatic advertising campaigns
 </li>
 <li>
 Experience of planning and executing performance marketing campaigns preferably for e-com business/D2C
 </li>
 <li>
 Experience of building digital content for social media and website
 </li>
 <li>
 Knowledge of website analytics tools (e.g., Google Analytics, SEMRush) and social media listening tools (eg:Radian6, Meltwater) &ndash; preferable.
 </li>
 <li>
 Experience in setting up and optimizing Google Adwords, FB, Insta and YouTube campaigns
 </li>
 <li>
 Experience of managing media and digital agencies
 </li>
 <li>
 Basic knowledge of HTML, tags and search console&rsquo;s development
 </li>
 <li>
 Strong analytical skills and data-driven thinking
 </li>
 </ul>
 
 
 
 
 
 Your Success Matters to Us
 
 
 
 
 
 At Sun Pharma, your success and well-being are our top priorities! We provide robust benefits and opportunities to foster personal and professional growth.
 
 Join us at Sun Pharma, where every day is an opportunity to grow, collaborate, and make a lasting impact. Let&rsquo;s create a brighter future together!
 
 
 
 
 
 
 
 
 Disclaimer:
 
 
 
 The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).
 
 
</div>

Senior Manager Digital Marketing (CHC)

Condé Nast India

<div>
 
 
 
 About Cond&eacute; Nast
 
 
 
 
 Cond&eacute; Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video, and social platforms. Cond&eacute; Nast is renowned for provocative, influential, award-winning content-across brands, across platforms, and across continents.Cond&eacute; Nast India is dedicated to producing high-quality, compelling content that connects with India&rsquo;s most influential audiences. A leader within the market, Cond&eacute; Nast India produces the premium titles Vogue, GQ, Cond&eacute; Nast Traveler, and Architectural Digest (AD)
 
 
 
 
 
 
 
 About the Role
 
 
 
 
 We&rsquo;re looking for a sharp and driven Digital Marketing Associate Manager to lead our in-house performance campaigns. This role is perfect for someone who thrives on data, knows the performance marketing ecosystem inside out, and can turn budgets into results with precision and creativity.
 
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Lead performance marketing campaigns end-to-end across Google, Meta, programmatic, and other paid channels.
 </li>
 <li>
 Own strategy, execution, and optimization to deliver ROI-driven growth.
 </li>
 <li>
 Deep dive into analytics and attribution to constantly improve efficiency.
 </li>
 <li>
 Collaborate with creative and content teams to bring campaigns to life with impactful messaging.
 </li>
 <li>
 Experiment with new platforms, tools, and strategies to stay ahead of the curve.
 </li>
 </ul>
 
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 <ul>
 <li>
 3&ndash;5 years of hands-on experience in performance marketing with a proven track record, mainly paid social, specifically Instagram
 </li>
 <li>
 Strong command over SEM, paid social [mainly Instagram], display and retargeting
 </li>
 <li>
 ROI focus
 </li>
 <li>
 Ability to guide the creative team on what kind of creative to create for the campaigns
 </li>
 <li>
 Data-first mindset with solid analytical and reporting skills.
 </li>
 <li>
 Comfortable working independently, yet great at collaborating across teams
 </li>
 <li>
 A mix of strategic thinking and roll-up-your-sleeves execution
 </li>
 </ul>
 
 
 
 
 
 
 Culture Fit
 
 
 
 <ul>
 <li>
 You thrive in a fast-paced, ownership-driven environment where ideas move quickly from strategy to execution.
 </li>
 <li>
 You bring both a startup hustle and a corporate discipline &mdash; balancing agility with accountability.
 </li>
 <li>
 Curiosity, collaboration, and a growth mindset are second nature to you.
 </li>
 </ul>
 
 
 
 
 
 Work Location
 
 : Lower Parel, Mumbai
 
 
 
</div>

Senior Digital Marketing Associate

Aerem

<div>
 
 
 ABOUT AEREM
 
 
 
 Aerem is India's end-to-end platform making solar adoption simple for MSMEs and homeowners, empowering them to harness the power of sun and reduce electricity cost by up to 80%.
 
 
 Our strength lies in delivering a comprehensive approach that addresses every friction point in solar adoption from finding the right installer to ensuring the right price, equipment, quality, and financing. We operate India's only RBI-licensed solar-focused NBFC and SunStore, a B2B marketplace that connects OEMs, distributors, and installation partners in a seamless ecosystem. This entire experience comes together on our integrated digital platform, allowing customers to manage their solar journey, from start to savings, in one place.
 
 
 Backed by Blume Ventures, UTEC, Avaana Capital, British International Investment (BII), SE Ventures, and Riverwalk Holdings, we are dedicated to transforming India's solar energy landscape while delivering exceptional returns for businesses and supporting local solar entrepreneurs.
 
 
 
 
 
 
 Role: Head of Digital Marketing &amp; Ecommerce (Green Fintech &amp; Solar)
 
 
 
 
 Location:
 
 Mumbai
 
 
 
 Sector:
 
 Renewable Energy &amp; Financial Technology
 
 
 
 
 
 
 Role Mission
 
 
 
 We are looking for a high-energy, proactive data-driven leader to spearhead the digital growth of our dual-impact startup. You will be responsible for bridging the gap between
 
 Solar Energy
 
 (product) and
 
 Fintech
 
 (financing solutions), making sustainable energy accessible through a seamless D2C digital experience.
 
 
 Your goal is to build a high-conversion engine that drives direct sales through our website and scales our presence across major e-commerce marketplaces.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. Performance Marketing &amp; Customer Acquisition
 
 
 <ul>
 <li>
 
 Meta &amp; Google Ads:
 
 Lead the strategy for high-intent lead generation and D2C sales. You will optimize campaigns for "Solar-as-a-Service" or "Fintech-enabled purchasing," focusing on ROAS and lowering CAC.
 </li>
 <li>
 
 Funnel Optimization:
 
 Design and manage the digital sales funnel, from initial awareness to the financing application and final checkout.
 </li>
 </ul>
 
 
 2. D2C &amp; Marketplace Management
 
 
 <ul>
 <li>
 
 Ecommerce Strategy:
 
 Own the end-to-end D2C experience on our website, ensuring the "Solar + Financing" bundles are easy to understand and purchase.
 </li>
 <li>
 
 Marketplace Growth:
 
 Drive sales and visibility on marketplaces (e.g., Amazon, local specialty solar marketplaces), managing product listings, ratings, and marketplace-specific advertising.
 </li>
 </ul>
 
 
 3. Social Media &amp; Influencer Marketing
 
 
 <ul>
 <li>
 
 Brand Storytelling:
 
 Oversee our social media presence to educate the market on solar ROI and fintech benefits.
 </li>
 <li>
 
 Influencer Partnerships:
 
 Build a network of "Green-tech" influencers, financial educators, and lifestyle creators to build trust and drive referral traffic.
 </li>
 </ul>
 
 
 4. Website, SEO &amp; Content
 
 
 <ul>
 <li>
 
 Search Authority:
 
 Execute an aggressive SEO strategy targeting high-value keywords in the solar and green-finance space.
 </li>
 <li>
 
 UX/UI Oversight:
 
 Ensure the website is optimized for conversion, particularly the integrated fintech calculators and credit application workflows.
 </li>
 </ul>
 
 
 5. Martech &amp; Automation Strategy
 
 
 
 
 1. Lead &amp; Lifecycle Automation
 
 
 <ul>
 <li>
 High-Intent Lead Nurturing: Build automated "Solar ROI" drip sequences (using Klaviyo or HubSpot) that educate leads based on their specific stage&mdash;from initial curiosity to credit application for solar financing.
 </li>
 <li>
 Immediate Response (Speed-to-Lead): Implement AI-powered SMS and WhatsApp triggers (via Attentive or Intercom) to contact new leads within 5 minutes of a form fill, significantly increasing conversion rates in the competitive solar market.
 </li>
 <li>
 Credit-Based Branching: Create logic-based workflows that segment customers based on their financial eligibility, delivering personalized "Fintech-first" or "Product-first" messaging.
 </li>
 </ul>
 
 
 2. The Martech Stack (Architecture)
 
 
 <ul>
 <li>
 Analytics &amp; Attribution: Deploy GA4 and Microsoft Clarity (heatmapping) to track the friction points in the complex solar financing application process.
 </li>
 <li>
 CRM Integration: Ensure seamless data flow between the website (front-end), the Fintech credit engine (back-end), and the CRM (e.g., Salesforce or Zoho) for real-time lead routing.
 </li>
 <li>
 Personalization Engine: Utilize tools like Dynamic Yield or Nosto to show different website experiences based on the user's location (solar potential) and browsing behavior.
 </li>
 </ul>
 
 
 
 
 
 Specific Fintech &amp; Solar Requirements
 
 
 <ul>
 <li>
 
 Lead Quality:
 
 In the solar world, volume isn't enough. You must be able to filter and qualify leads to ensure high conversion for the sales team.
 </li>
 <li>
 
 Compliance &amp; Trust:
 
 Experience in Fintech marketing is crucial; you must understand how to market financial products (loans/credits) within regulatory guidelines while building high consumer trust.
 </li>
 <li>
 
 Complex Sale Cycles:
 
 Ability to market products that have a high price point and require consumer education.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Experience
 
 
 <ul>
 <li>
 
 Experience:
 
 7+ years in Digital Marketing, with at least 2 years in a leadership role within
 
 Fintech, EdTech, or High-Ticket D2C
 
 .
 </li>
 <li>
 
 Technical Proficiency:
 
 Mastery of
 
 Google Ads Manager
 
 and
 
 Meta Business Suite
 
 .
 </li>
 <li>
 Deep experience with
 
 GA4
 
 ,
 
 GTM
 
 , and CRM tools (e.g., HubSpot, Salesforce).
 </li>
 <li>
 Knowledge of Ecommerce platforms (Shopify, Magento) and Marketplace backends.
 </li>
 <li>
 
 Analytical Prowess:
 
 Ability to build complex attribution models to understand how social awareness impacts search conversions.
 </li>
 <li>
 
 Creative Eye:
 
 Ability to brief creative teams on producing "thumb-stopping" content that simplifies complex solar/finance concepts.
 </li>
 </ul>
 
 
 
 
 
 Key Performance Indicators (KPIs)
 
 
 <ul>
 <li>
 
 Direct Revenue:
 
 Total sales via D2C website and Marketplaces.
 </li>
 <li>
 
 Lead Generation:
 
 Cost per Qualified Lead (CPQL) for solar financing and B2B Sales.
 </li>
 <li>
 
 Organic Growth:
 
 Increase in non-paid traffic and domain authority.
 </li>
 <li>
 
 Retention:
 
 Customer Lifetime Value (LTV) and referral rates.
 </li>
 </ul>
 
 
</div>

Head - Digital Marketing & Ecommerce

Aristo Pharmaceuticals Pvt. Ltd.

<div>
 
 Greetings from Aristo Pharma !!!
 
 
 
 
 
 🚀
 
 We&rsquo;re Hiring!
 
 
 Group Product Manager &ndash; Acute
 
 
 
 
 
 
 
 Designation:
 
 Group Product Manager
 
 
 
 Therapy :
 
 Acute
 
 
 
 Department/Function:
 
 Domestic Marketing
 
 
 
 Experience:
 
 8 to 10 years in Pharma Marketing
 
 
 
 Qualification :
 
 B. Pharma + MBA - Marketing Or Pharma Management
 
 
 
 Location:
 
 HO @
 
 
 Andheri , Mumbai
 
 
 
 Industry Preference:
 
 Pharmaceutical Industry Only
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop annual marketing plans &amp; budgets for brands
 </li>
 <li>
 Design and execute marketing strategies to drive market share &amp; customer engagement
 </li>
 <li>
 Track brand performance vs. targets and analyze market trends
 </li>
 <li>
 Enable the sales team with training, promotional tools &amp; scientific content
 </li>
 <li>
 Build strong relationships with KOLs, medical professionals &amp; key accounts
 </li>
 <li>
 Identify innovative customer engagement opportunities
 </li>
 <li>
 Participate in CMEs, conferences and other scientific events
 </li>
 <li>
 Coach and develop the sales team for stronger market presence
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 Strong understanding of Pharma Marketing
 </li>
 <li>
 Proven experience in brand management, analytics &amp; market strategy
 </li>
 <li>
 High-performance mindset with strong communication &amp; team collaboration skills
 </li>
 </ul>
 
 
 
 
 
 Salary:
 
 
 
 Competitive and commensurate with experience.
 
 
 
 
 
 Regards,
 
 
 Talent Acquisition Team
 
 
 Aristo Pharmaceuticals Pvt. Ltd.
 
</div>

Group Product Manager

Croma

<div>
 
 We&rsquo;re looking for a data-driven Marketing Analyst with relevant 8-10 years of expereince to join our Marketing team. You&rsquo;ll work closely with the team to uncover customer insights, optimize campaign performance, and drive strategic decisions using data analytics. Your work will directly impact how we position our products, engage customers, and grow market share.
 
 
 
 
 <ul>
 <li>
 Analyze customer behavior, product performance, and campaign metrics across digital and retail channels
 </li>
 <li>
 Build dashboards and reports to track KPIs such as conversion rates, click-through rates, and ROI
 </li>
 <li>
 Segment audiences based on purchase history, engagement, and demographics for targeted marketing
 </li>
 <li>
 Evaluate campaign effectiveness
 </li>
 <li>
 Collaborate with marketing, merchandising, and operations teams to support data-driven decisions
 </li>
 <li>
 Use POS and CRM data to identify trends and opportunities for upselling and cross-selling
 </li>
 <li>
 Monitor competitor activity and market trends to inform positioning and messaging
 </li>
 <li>
 Support demand forecasting and pricing strategies using predictive models
 </li>
 <li>
 Ensure data quality and integrity across systems and sources
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Competencies
 
 
 <ul>
 <li>
 
 Data Analysis &amp; Visualization
 
 : Proficiency in tools like Excel, SQL, Tableau, Power BI, or Looker
 </li>
 <li>
 
 Marketing Analytics
 
 : Understanding of KPIs, conversion rates, and funnel metrics
 </li>
 <li>
 
 Digital Analytics Tools
 
 : Experience with Google Analytics, Facebook Ads Manager, and Adobe Analytics
 </li>
 <li>
 
 CRM &amp; CLM Platforms
 
 : Familiarity with Salesforce, HubSpot, or Zoho for customer lifecycle tracking
 </li>
 <li>
 
 Data Integration
 
 : Working with APIs, ETL pipelines, and cloud platforms (e.g., BigQuery, AWS, Azure)
 </li>
 </ul>
 
 
</div>

Marketing Analytics

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