marketing account manager Jobs in Atlanta

marketing account manager

product manager - seo -

product marketing manager

GAINSystems

<div>About GAINS 
GAINS is redefining supply chain planning for inventory-intensive industries. Our composable, decision-centric platform integrates strategic design and operational planning, enabling organizations to optimize performance, adapt to disruption, and deliver measurable outcomes quickly. By aligning decisions across every level of the supply chain, GAINS empowers customers to balance cost, risk, and service while continuously improving. 
 
The Opportunity 
We&rsquo;re looking for a strategic and hands-on Product Marketing Manager with a strong background in supply chain planning to join our team. This role is critical in shaping how we communicate the value of our platform to the market and our customers. You&rsquo;ll serve as the connective tissue between Product, Sales, and Marketing&mdash;bringing our solutions to life in a way that resonates with our ideal customers and drives results. 
 
Key Responsibilities<ul><li>
Support Go-To-Market (GTM) Strategy</li></ul><ul><li>
Contribute to product launch planning by helping develop positioning, messaging, and cross-functional coordination.</li><li>
Collaborate with product management to translate features and roadmap items into clear, value-focused narratives.</li><li>
Help Refine Ideal Customer Profiles (ICPs)</li><li>
Use market research, competitive insights, and customer interviews to clarify ICPs and buyer personas across industries and roles.</li><li>
Assist in creating targeted messaging frameworks that reflect what matters most to our ICPs and align with GAINS' outcomes-driven approach.</li><li>
Create Strategic Messaging &amp; Content</li><li>
Develop compelling, differentiated messaging for use across campaigns, the website, sales materials, and customer communications.</li><li>
Write and package solution briefs, whitepapers, case studies, and sales enablement tools that tell the story of how GAINS drives real business results.</li><li>
Bridge Sales, Product, and Marketing</li><li>
Educate and enable the sales team with tools, messaging, and competitive positioning that supports every stage of the buying journey.</li><li>
Be the voice of the customer internally&mdash;ensuring the product roadmap and marketing strategies align with market needs and feedback.</li><li>
Track and Optimize</li><li>
Measure the success of product marketing initiatives and continuously refine strategies based on performance and feedback.</li></ul>
Qualifications 
5-7 years in product marketing or a related role within B2B SaaS, with a strong preference for experience in supply chain planning or adjacent domains.<ul><li>
Solid understanding of supply chain buyer personas, pain points, and industry trends.</li><li>
Demonstrated ability to build and execute launch plans, develop messaging frameworks, and produce high-impact marketing materials.</li><li>
Strong collaboration and communication skills; experience working cross-functionally with product, marketing, and sales teams.</li><li>
Excellent writing and storytelling abilities&mdash;able to distill technical concepts into clear, value-driven language.</li><li>
Strategic thinker with a bias toward action and a results-driven mindset.</li></ul>
Why GAINS<ul><li>
Be part of a team solving real-world supply chain problems with modern technology and a composable, decision-oriented approach.</li><li>
Help shape how the market views a new category of planning that delivers outcomes&mdash;not just dashboards or data.</li><li>
Join a collaborative, fast-paced team that values innovation, impact, and customer success.</li></ul> 

2KLCUESI5U</div>

Product Marketing Manager

<div>Your Job
KBX is seeking a dynamic and experienced Senior Brand Manager to lead and execute strategic marketing initiatives. This role demands a robust understanding of our logistics business, technology and market. It will require a hands-on approach to campaign management, and a willingness to experiment and optimize marketing efforts that fuel organizational growth. This individual will be a key player in shaping and executing KBX's commercial sales strategy, leading cross-functional collaboration and driving external sales growth.
Our Team
Our team drives KBX's commercial success by targeting markets and customers where our capabilities create meaningful differentiation. We work backwards from the outcomes our business needs, leveraging technology, data, and deep industry knowledge to deliver results that set KBX apart. By focusing on areas where we have a clear advantage, we strengthen partnerships, demonstrate market leadership, and fuel sustainable growth for KBX and our customers.
What You Will Do<ul><li>
Develop a Marketing vision, outlining strategic outcomes and capabilities required to succeed long-term.
</li><li>Own KBX's external brand voice and visual identity, ensuring consistency and distinction across all external communications and platforms.
</li><li>Create comprehensive, data-driven plans to successfully launch KBX products into targeted industrial verticals, aligning with overall business goals and sales strategies.
</li><li>Design, execute, and optimize multi-channel marketing campaigns (digital, print, social, events) to drive brand awareness, lead generation, and revenue growth.
</li><li>Use Google Analytics (Tag Manager, SEO, Search Sponsor), A/B testing, and other analytics tools to measure campaign performance, uncover insights, and adjust tactics for maximum impact.
</li><li>Develop clear, technical, and persuasive content for marketing collateral, blog posts, social media, emails, and sales enablement materials.
</li><li>Maintain and enhance KBX's website and digital assets to drive sales growth
</li><li>Analyze customer segments, buyer personas, competitive landscape, and industry trends to inform marketing strategies and product positioning.
</li><li>Partner cross-functionally to align marketing efforts with organizational priorities</li><li>
Work closely with event specialists and sales teams to develop KBX's presence at conferences, trade shows, webinars, and customer events that amplify brand visibility and generate leads.
</li><li>Provide regular updates and detailed reports on marketing KPIs, campaign results, and ROI to leadership and key stakeholders.
</li><li>Champion testing of new marketing channels, tools, and strategies to keep KBX at the forefront of market trends and maximize competitive advantage.
</li></ul>Who You Are (Basic Qualifications)<ul><li>
Experience in leading a B2B marketing capacity or vertical
</li><li>Experience creating &amp; executing go-to-market strategies and integrated marketing campaigns
</li><li>Experience with A/B testing and Google Analytics tools
</li><li>Experience copywriting and with content development for marketing channels
</li><li>Experience managing brand development and digital marketing efforts
</li><li>Experience working with and managing agencies to produce creative/marketing collateral
</li></ul>What Will Put You Ahead<ul><li>
Experience leading marketing strategies for the transportation or logistics or supply chain industry
</li><li>Experience using WordPress, HubSpot, and 6sense marketing automation platforms as well as Google Analytics tools.
</li><li>Experience managing, coaching and mentoring team members
</li><li>Experience leveraging SEO best practices and search engine marketing to drive engagement
</li><li>Experience conducting market research to gather customer and/or competitive insights
</li></ul>At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
KBX Logistics, a Koch company and global leader in transportation, offers world-class, technology-driven capabilities across all modes of managed freight and transportation asset management. KBX is uniquely positioned to meet the challenges shippers face, leveraging decades of firsthand experience and data-driven insights from a large, diverse, and global business network. By building mutually beneficial partnerships and innovative technology, KBX creates a competitive advantage for its customers and meets the growing need for cost effective and reliable supply chain solutions. For more information on KBX, visit www.kbx.com .
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information. (For Illinois E-Verify information click here , aqu&iacute; , or tu ).</div>

Senior Brand Manager

The BrandFyre Agency

Job OverviewThe BrandFyre Agency is a startup marketing agency located in Atlanta, GA. We are looking for an Account Manager that can work with CEO and grow with the company.This roles has the the potential for promotion, bonus, profit sharing, commission, leadership, and partnership. If you are growth minded and would like to be involved in shaping and potentially running a marketing agency, this role is for you!www.thebrandfyreagency.comWe are seeking a dynamic and visionary Marketing Account Manager to lead our organization&rsquo;s marketing strategy and execution. In this pivotal role, you will drive brand growth, enhance market presence, and develop innovative campaigns that resonate across multiple channels. Your leadership will inspire teams to deliver measurable results through data-driven decision-making, creative excellence, and strategic agility. This role offers an exciting opportunity to shape the future of our brand and expand our reach in competitive markets.Responsibilities<ul><li>Develop and implement comprehensive marketing strategies aligned with organizational goals, focusing on multichannel marketing, digital marketing, and performance marketing initiatives.</li><li>Lead the creation and execution of integrated campaigns across social media platforms, email marketing, print advertising, and e-commerce channels to maximize engagement and conversions.</li><li>Oversee content marketing efforts including copywriting, blog posts, product descriptions, and multimedia content to strengthen brand voice and customer loyalty.</li><li>Manage advertising sales efforts by building relationships with partners, negotiating deals, and expanding revenue streams through innovative advertising solutions.</li><li>Utilize analytics tools such as Google Analytics and marketing automation platforms to monitor campaign performance, optimize ROI, and generate actionable insights.</li><li>Collaborate with product management teams to align marketing strategies with product launches, updates, and lifecycle management.</li><li>Oversee budgeting processes for all marketing activities ensuring efficient allocation of resources across campaigns and initiatives.</li><li>Maintain expertise in SEO best practices, social media marketing trends, WordPress management, HTML coding basics, and Adobe Creative Suite to support creative development.</li><li>Conduct research on market trends, customer behavior, and competitive landscape to inform strategic decisions.</li><li>Lead a high-performing marketing team by providing mentorship, setting objectives, and fostering a culture of innovation and accountability.</li></ul>Skills<ul><li>Proven experience in digital marketing strategies including SEO, social media marketing, email marketing, and performance marketing.</li><li>Strong knowledge of multichannel marketing tactics spanning online and offline channels such as print advertising and E-commerce platforms.</li><li>Expertise in advertising sales development with a track record of building successful partnerships.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress CMS management, HTML coding basics, Google Analytics, Google AdWords (now Google Ads), Facebook Advertising tools, and marketing automation platforms.</li><li>Excellent copywriting skills with the ability to craft compelling content tailored for diverse audiences.</li><li>Deep understanding of B2B (business-to-business) marketing dynamics and strategies for lead generation.</li><li>Experience managing budgets effectively while maximizing campaign impact.</li><li>Strong research skills to analyze market data and consumer insights for strategic planning.</li></ul>www.thebrandfyreagency.com<ul><li>Ability to interpret analytics data to optimize campaigns continuously and improve overall performance metrics. Join us as our Vice President of Marketing to lead transformative initiatives that elevate our brand presence globally! Your innovative mindset combined with your strategic expertise will be instrumental in driving growth across all channels while inspiring teams toward excellence in every project we undertake.</li></ul>Job Types: Full-time, Part-time, ContractPay: From $20.00 per hourWork Location: Hybrid remote in Atlanta, GA 30309

Marketing Account Manager

CELLA

<div>Location: Atlanta, GA 30324 
Contract Length: Ongoing, max 2 years (based on performance/budget) 
On-site Requirements: 5 days per week in Atlanta office 
Compensation Range: $40 - 50 per hour 
 
We are seeking a Digital Experience Specialist to become the conversion champion of our digital ecosystem. In this critical role, you will be responsible for optimizing the bottom of the funnel (BOFU) digital journey across the company's owned websites, apps, portals, and our distributor partner sites. 
 
Working in a specialized team alongside the Digital Experience Architect (MOFU) and the Digital Activation Specialist (TOFU), you will ensure a seamless, conversion-focused user journey from discovery to purchase. This is a hands-on role where you will leverage data, advanced analytics, and strategic content optimization (including SEO/AEO/GEO) to drive personalization, enhance user confidence, and ultimately increase purchase intent and conversion rates. 
 
If you combine strategic thinking with execution excellence and have a track record of using data to continuously improve digital performance, we invite you to apply and help us maximize our digital revenue! 
 
Responsibilities:
<ul>
<li>Develop and implement digital strategies focused on conversion (BOFU) across owned digital platforms and distributor partner websites, ensuring seamless transitions from TOFU and MOFU activities.</li>
<li>Develop and execute strategies that increase conversion rates and enhance the personalized user experience.</li>
<li>Own and optimize SEO, AEO, and GEO strategies, ensuring visibility, discoverability, and engagement for all digital experiences.</li>
<li>Lead the digital content strategy across all owned and partner sites, maintaining accurate, consistent, and premium product information that drives conversion.</li>
<li>Collaborate with marketing management, the Digital Experience Architect, and Digital Activation Specialist to align strategies and create cohesive, full-funnel digital experiences.</li>
<li>Oversee the digital experience on distributor partner sites, ensuring alignment with brand standards, updated product content, and optimized pathways to purchase.</li>
<li>Develop and execute personalization strategies that deliver relevant, data-driven content experiences to increase engagement and conversion.</li>
<li>Identify and define the AI tools and strategies needed to accelerate content creation, enhance personalization, and optimize SEO, AEO, and GEO performance-driving more predictive, data-informed digital experiences.</li>
<li>Analyze performance data against OKRs/KPIs, generate actionable insights, make informed optimizations to improve ROI, and identify conversion bottlenecks or opportunities. Ability to present solutions for underperforming areas.</li>
<li>Present insights, performance reports, and recommendations to marketing leadership.</li>
</ul>
Success Looks Like
<ul>
<li>Improved conversion rates across owned and distributor digital properties.</li>
<li>Consistent, accurate, and engaging content driving purchase confidence.</li>
<li>Clear, actionable performance insights guiding continuous optimization.</li>
<li>Seamless collaboration between TOFU (Demand Generation), MOFU (Digital Experience Architect), and BOFU (Digital Experience Specialist).</li>
<li>A cohesive digital experience that effectively converts engagement into sales.</li>
<li>Fully develop and execute personalization strategy and persona creation.</li>
<li>Update SEO keywords, and develop and implement a AEO/GEO strategy to ensure brands are seen as the product authority in various search functions.</li>
</ul>
Reporting &amp; Collaboration
<ul>
<li>Reports to group marketing manager and VP of marketing.</li>
</ul>
Collaborates closely with:
<ul>
<li>Digital Experience Architect - ensuring digital structure and functionality support conversion.</li>
<li>Demand Generation Specialist - aligning traffic and lead generation with conversion optimization.</li>
<li>PIM/DAM Specialist - maintaining accurate, conversion-ready product information and experiences.</li>
<li>E-Commerce Manager - review conversion rates from owned websites to dealer websites, identify opportunities to grow presence on dealer channels, and ensure consistent product content data on dealer websites.</li>
</ul>
Qualifications:
<ul>
<li>Bachelor's degree in marketing, digital media, or a related field.</li>
<li>4-6 years of experience in digital marketing, SEO, conversion optimization, or digital content strategy.</li>
<li>Proven expertise in SEO/AEO/GEO and understanding of digital discoverability.</li>
<li>Proven expertise in developing digital content strategies that are implemented at all stages of the marketing funnel.</li>
<li>Experience improving conversion rates in e-commerce or digital retail environments.</li>
<li>Strong understanding of personalization, UX best practices, and customer journey optimization.</li>
<li>Analytical mindset - skilled in interpreting data, identifying trends, and making data-driven decisions.</li>
<li>Experience with AI or predictive analytics tools is a plus (not required).</li>
<li>Excellent collaboration, organization, communication, and presentation skills.</li>
<li>Strong SEO/AEO knowledge.</li>
<li>Understanding of digital marketing conversion strategies.</li>
<li>Ability to develop persona-based marketing approaches.</li>
</ul>
Soft Skills:
<ul>
<li>Able to work in business environment.</li>
<li>Comfortable with PC technology.</li>
<li>Strong communication skills.</li>
<li>Collaborative team player.</li>
<li>Adaptable to changing digital marketing landscapes.</li>
</ul>
Tools &amp; Technology:
<ul>
<li>HubSpot</li>
<li>Salsify</li>
<li>Wayvia (formerly Price Spider)</li>
<li>SEMrush</li>
<li>Google Analytics</li>
<li>Internal portals and dashboards</li></ul> 
 
Job ID: 112025-117892 
#LI-CELLA 
#LI-DC1 
#PL 
 
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. 
 
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. 
 
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&amp;D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
 
 
This posting is open for thirty (30) days.</div>

DIGITAL EXPERIENCE SPECIALIST

Smarsh

<div><div>Who are we?</div><div></div><div> 
Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.</div><div></div><div> 
Summary</div><div></div><div> 
We&rsquo;re looking for an experienced and highly motivated Sr. Website Performance &amp; Optimization Manager to lead the governance and daily operations of the website, ensuring all content is accurate, compliant, user-friendly, and optimized for AI/SEO performance. You will own the website roadmap and prioritize initiatives that directly support lead generation and revenue goals. Partnering closely with Product Marketing, Demand Gen, Content, Design, Development, and SEO/AIO teams, this role ensures every page is aligned with brand standards and the enterprise Design System. By owning the website technology stack, leveraging analytics tools, behavior insights, A/B testing, and accessibility best practices, you will continuously optimize site performance, UX, and conversion outcomes. This is a highly cross-functional, data-driven role ideal for a web leader who excels at turning complex requirements into seamless digital experiences reporting to the Sr. Director, Web Strategy.</div>
<h3 class="jobSectionHeader">Website Content Strategy &amp; Management</h3><ul><li>
Content Governance: Own the content lifecycle and roadmap. Ensure all web content is accurate, legally compliant, and aligned with marketing goals, brand messaging, and campaign objectives.</li><li>
SEO and Performance: Maintain and update website content to comply with AI/SEO best practices. Proactively identify and execute content refreshes to improve AI and search engine performance.
</li><li>Leverage user behavior analytics and SEO performance data to inform content updates.</li><li>
Production: Populate WordPress page templates with content authored by other teams, ensuring proper formatting, structure, consistency, and readability across all pages.</li><li>
User Experience (UX): Ensure seamless navigation, usability, and accessibility across all devices.
</li></ul><h3 class="jobSectionHeader">Collaboration &amp; Workflow Management</h3><ul><li>
Roadmap Ownership: Define and manage the website roadmap, ensuring all initiatives directly support core business and revenue marketing objectives (i.e. Lead generation, conversion).</li><li>
Cross-Functional Partnership: Collaborate with Product Marketing, Demand Gen, Content, Design and Web Development teams to align content and site features with overall marketing strategy and the websites design system.</li><li>
Design System: Enforce and contribute to the website&rsquo;s Design System, partnering with design and development to ensure component-level consistency and unified user experience.</li></ul><h3 class="jobSectionHeader">
End-to-End Page Management</h3><ul><li>
Manage the complete content and page development lifecycle for new pages and page hygiene initiatives, including a content calendar and the process from intake, content authoring, design, development, and securing all required approvals (legal, brand, product, etc.).</li></ul><h3 class="jobSectionHeader">
Website Analytics &amp; Performance Optimization</h3><ul><li>
Technology: Own the selection and maintenance of website technology stack to enhance website capabilities while ensuring integration with marketing automation and CRM systems.</li><li>
Performance Optimization: Oversee website technical performance and conversion rate optimization (CRO) initiatives, including implementing and tracking A/B testing methodologies and analyzing user behavior data (session recordings, heatmaps, funnel drop-offs) to drive data-driven site improvements.</li><li>
Accessibility compliance: Own the accessibility audit and remediation roadmap as a strategic priority, ensuring compliance with standards like WCAG 2.1 AA.</li><li>
Tracking and Accuracy: Ensure accurate website tracking by managing Google Tag Manager (GTM), Google Analytics, and marketing attribution models.</li><li>
Analytics and Reporting: Develop and manage website analytics dashboards (Google Analytics, Looker, Tableau, etc.). Monitor key metrics like web traffic, form conversions, and content performance to identify trends and areas for improvement.</li><li>
Implement and report on qualitative UX metrics such as Task Success Rate for critical user journeys and Customer Satisfaction (CSAT)/Net Promoter Score (NPS) captured via on-page feedback tools.</li></ul><h3 class="jobSectionHeader">
What will you bring?
</h3><ul><li>7+ years of experience in web marketing, website management, or digital strategy for a B2B SaaS company.</li><li>
Experience leading CRO initiatives, user behavior analysis, and A/B testing.</li><li>
Expertise in web analytics tools (Google Analytics, GTM, Looker, Hotjar, etc.).</li><li>
Familiarity with SEO principles and technical SEO to support organic growth.</li><li>
Strong project management skills with experience overseeing development teams.</li><li>
Ability to collaborate across teams and communicate complex web concepts to non-technical stakeholders.</li><li>
Strong knowledge in web performance optimization and WordPress CMS.</li><li>
Experience with AI engine optimization best practices.</li><li>
Experience defining KPIs that track website impact beyond form submission, including MQL/SQL velocity and financial efficiency metrics (CPA/ROAS).</li><li>
Demonstrated knowledge of WCAG 2.1 AA standards and experience owning a formal accessibility remediation roadmap.</li><li>
Proven experience enforcing or contributing to a Design System and working directly with UX/UI designers on component library implementation.</li></ul><div></div><div> 
The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.</div><div></div><div> 
The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.</div><div></div><div> 
Local cost of living assessments are done for each new hire at the time of offer.</div><div>
About our culture</div><div></div><div> 
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world&rsquo;s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.</div></div>

Sr. Website Performance & Optimization Manager

AnswerLab

<div>About AnswerLab

AnswerLab is a leader in user experience research and strategy, partnering with the world&rsquo;s most influential brands to create experiences people love. For over 20 years, we&rsquo;ve helped organizations stay ahead of disruption by combining rigorous human insights with forward-looking strategy in areas such as AI, emerging technologies, global product ecosystems, and inclusive design. Our work fuels growth by enabling companies to make confident, evidence-based decisions that put people at the center of product and service innovation. 

Marketing Manager 

We&rsquo;re seeking a strategic, hands-on Marketing Manager to elevate AnswerLab&rsquo;s brand, expand our market presence, and fuel our growth. This role is ideal for someone who thrives at the intersection of content strategy, storytelling and event execution. You&rsquo;ll partner across the organization to turn our expertise into compelling content, flagship thought leadership, and high-impact events that drive awareness, engagement, and pipeline.

This role serves as the connective tissue between marketing strategy, content creation, campaigns, and event execution&mdash;ensuring consistency, quality, and measurable business impact across everything we bring to market. 

Key Responsibilities 

Content Strategy &amp; Development
<ul>
<li>Own and manage AnswerLab&rsquo;s editorial calendar, ensuring alignment to business priorities, campaign themes, and key industry moments.</li>
</ul><ul><li>Lead the creation of high-impact content including blogs, case studies, reports, email campaigns, social content, and sales enablement materials.</li>
</ul><ul><li>Partner with subject matter experts to translate complex insights into clear, accessible stories that differentiate AnswerLab.</li>
</ul><ul><li>Produce and package flagship thought leadership campaigns that elevate our brand authority.</li>
</ul><ul><li>Work with SEO/LLM partners and tools to optimize for discoverability and performance.</li>
</ul><ul><li>Establish content workflows and playbooks that improve quality, scalability, and cross-functional collaboration.</li>
</ul><ul><li>Provide ongoing reporting on content performance and impact across the funnel.</li>
</ul>
Events (Digital &amp; In-Person)
<ul>
<li>Lead the planning and execution of AnswerLab webinars, executive events, conference presence, and sponsored partner events.</li>
</ul><ul><li>Collaborate with our PR partners to secure speaking opportunities, panel placements, awards, and industry visibility moments.</li>
</ul><ul><li>Develop end-to-end events from identification of target events, to promotion through post-event follow-up and measurement.</li>
</ul><ul><li>Ensure all events ladder into broader brand strategy, content themes, and revenue goals.</li>
</ul><ul><li>Measure event ROI and continuously refine event strategy for maximum brand and demand impact.</li>
</ul>
Social Media &amp; Community Building
<ul>
<li>Own AnswerLab&rsquo;s social media strategy and presence across LinkedIn and Instagram, with selective expansion to YouTube or other channels as needed.</li>
</ul><ul><li>Translate content, events, and research insights into high-performing social posts and multi-format content.</li>
</ul><ul><li>Track performance and optimize based on analytics and benchmarks.</li>
</ul>
Marketing Operations &amp; Cross-Functional Alignment
<ul>
<li>Partner with Sales Enablement to ensure alignment between content, campaigns, and revenue-generation priorities.</li>
</ul><ul><li>Use HubSpot and other martech tools to launch campaigns, track engagement, manage workflows, and maintain clean data.</li>
</ul><ul><li>Maintain AnswerLab&rsquo;s digital asset library, brand resources, and collateral to ensure consistency and usability.</li>
</ul><ul><li>Serve as the bridge between strategy and execution, connecting content, campaigns, events, and analytics into a cohesive marketing engine.</li>
</ul><ul><li>Pilot and leverage new AI-driven content and marketing tools to accelerate efficiency and creativity.</li>
</ul><ul><li>Support the development of standardized processes and reporting to help scale the marketing function.</li></ul> 


Knowledge, Skills, and Experience

We know great candidates come from a variety of backgrounds. The ideal candidate brings many of the following:
<ul>
<li>6-8 years of marketing experience in B2B, consulting, professional services, or tech environments.</li>
</ul><ul><li>Proven ability to create compelling content across multiple formats.</li>
</ul><ul><li>Experience planning, managing, and executing events and webinars.</li>
</ul><ul><li>Strong storytelling skills with the ability to translate technical insights into market-ready narratives.</li>
</ul><ul><li>Familiarity with SEO/LLM optimization, content measurement, and analytics.</li>
</ul><ul><li>Experience with marketing automation (HubSpot preferred), social publishing, and reporting tools.</li>
</ul><ul><li>Highly organized, detail-oriented, and comfortable managing multiple projects with competing timelines.</li>
</ul><ul><li>A collaborative mindset with the ability to work cross-functionally and influence without authority.</li>
</ul><ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or a related field.</li></ul> 
 
Ideal candidate:
<ul>
<li>Excellent stakeholder management and cross-functional collaboration skills.</li>
</ul><ul><li>Highly organized, detail-oriented, and able to manage multiple priorities.</li>
</ul><ul><li>Proactive, idea-generator who thrives on curiosity and is comfortable working in a fast-evolving space (AI, emerging tech, UX, strategy).</li></ul> 


AnswerLab Core Values
<ul>
<li>Build trust</li>
</ul><ul><li>Provide amazing service</li>
</ul><ul><li>Support and encourage inclusivity</li>
</ul><ul><li>Jump in to help others</li>
</ul><ul><li>Handle change with flexibility</li>
</ul><ul><li>Innovate our products and processes</li>
</ul><ul><li>Explore creative solutions to challenges</li>
</ul><ul><li>Make AnswerLab a great place to work</li></ul> 


Physical Requirements
<ul>
<li>Extended hours may be required to meet project deadlines</li>
</ul><ul><li>Willingness to work shifted hours to service different time zones</li>
</ul><ul><li>Sitting for extended periods of time</li></ul> 


Additional Information

At AnswerLab, our mission is to create experiences people love. This means we strive to make our company a great place to work for people from all walks of life. Hiring people from a wide variety of backgrounds makes our company stronger and helps us achieve our mission. 
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Information collected and processed as part of any job application you choose to submit is subject to AnswerLab's Privacy Policy: https://www.answerlab.com/privacy-policy</div>

Marketing Manager | Remote-US

Janus International

<div>Overview:
<div>
We are looking for a data-driven inbound marketer to create content and own campaigns for our technology business unit. You will own digital lead generation and content creation for the business unit from attracting site traffic, to converting that traffic into new leads, to lead reporting and optimization. In this role you will work closely with the marketing &amp; product teams.</div>
Responsibilities:
<ul><li>Manage and create content rich that attracts a qualified audience for our technology business unit. This includes creating and optimizing awareness and consideration content including (but not limited to) blog posts, reports, webinars, infographics, etc.</li><li>
Work with the creative team to create in-depth pieces of content (ebooks, videos, case studies, whitepapers).</li><li>
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).</li><li>
Optimize marketing automation and lead nurturing processes (creation and refinement of workflows, email, content, forms, landing pages, segments, CTA&rsquo;s, social posts, etc.) for our technology business unit</li><li>
Blog on an ongoing basis to support and promote content offers and to attract site visitors through search, social media, and email subscribers.</li><li>
Grow our subscriber base by providing them with regular, helpful content that&rsquo;s aligned with their needs and interests.</li><li>
Optimize site traffic through organic SEO
</li><li>Coordinates with the Product team to help message updates to existing customers
</li><li>Together with the product team, educate both internal and external stakeholders about our product features and their benefits</li><li>
Create product content (e.g., website copy, blog posts, landing pages, sales enablement content, etc.) to articulate the benefits of our technology products &amp; offering to the world.
</li></ul>Qualifications:

JOB SPECIFICATIONS:<ul><li>
BA/BS or equivalent marketing experience
</li><li>3+ years of experience in B2B digital marketing or content marketing</li><li>
2+ years of experience using Hubspot marketing automation &amp; blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows).</li><li>
Excellent communicator and creative thinker, with an ability to use data to inform all decisions</li><li>
Preferred Experience:</li><li><ul><li>
BA/BS in Marketing or Communications
</li><li>Experience with SEO, Google Analytics, and LinkedIn Ads
</li><li>Experience with SaaS/IoT market in a plus</li></ul></li></ul><div></div> 
PHYSICAL DEMANDS:<ul><li>
Regularly required to sit, stand, and walk.</li><li>
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.</li></ul></div>

Digital Marketing Manager - Technology Products - Noke

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