digital marketing specialist Jobs in Houston

digital marketing specialist

seo marketing specialist houston Jobs in Houston

seo marketing specialist houston

seo specialist

Law Office of Bryan Fagan

<div><h3 class="jobSectionHeader"><b>About Us:</b></h3><p>
The Law Office of Bryan Fagan is a firm that excels in family, estate planning &amp; probate, and criminal law matters. We have (5) offices in the Houston area, (1) office in Austin, Dallas, San Antonio and more offices on the way!</p><p>
The <b>SEO Marketing Specialist</b> will serve as the connective tissue between digital strategy, campaign execution, and website optimization at The Law Office of Bryan Fagan PLLC. This role is ideal for a technically inclined marketer who thrives on balancing analytical rigor with creative execution.</p><p>
You&rsquo;ll support a high-volume legal marketing ecosystem&mdash;including SEO content, Facebook ad campaigns, local site builds, and downloadable lead magnets&mdash;while managing tools like WordPress, HubSpot, Cloudflare, and Zapier. You'll also help localize marketing for multiple office locations and practice areas through niche website buildouts and campaign tracking.</p><p></p><h3 class="jobSectionHeader"><b>
Key Responsibilities</b></h3><p>
Campaign Management &amp; Lead Generation</p><p>
Website &amp; SEO Management</p><p>
Marketing Automation &amp; Reporting</p><p><b>
Requirements</b></p><h3 class="jobSectionHeader"><b>
Qualifications</b></h3><ul>
<li>Bachelor&rsquo;s degree in Marketing, Digital Media, Communications, or similar field is required</li>
<li>2&ndash;4 years of hands-on experience in digital marketing, with a focus on performance campaigns, SEO, or automation</li>
</ul><p>
Required experience with:</p><ul>
<li>
WordPress and Elementor</li>
<li>Meta Ads Manager (TOF/MOF/BOF segmentation)</li>
<li>Google Analytics, Search Console, and basic HTML/CSS</li>
<li>Strong project management, communication, and task ownership skills</li>
<li>Able to work independently while managing multiple concurrent projects with fast turnaround cycles</li>
</ul><h3 class="jobSectionHeader"><b>Preferred Skills</b></h3><p>
Experience with:</p><ul>
<li>
Cloudflare setup and DNS configuration</li>
<li>WooCommerce and Stripe integration</li>
<li>Webinar platforms (Zoom, EventCreate)</li>
<li>Canva, basic video editing, or Adobe tools</li>
<li>CRM (Hubspot, Salesforce, etc)</li>
<li>Zapier and webhooks</li>
Familiarity with legal marketing, gated content strategy, or multi-location SEO is a plus<br>
<li>
</li>
</ul><p><b>Benefits</b></p><p><b>
Enjoy Your Total Rewards Package!</b></p><ul>
<li>
Paid Time Off!</li>
<li>Affordable Medical, Dental, and Vision plans</li>
<li>Also, Short/Long Term Disability Life Insurance and Voluntary Term Life Insurance</li>
<li>An outstanding 401K (5% Match!)</li>
</ul><p><b>
Equal Opportunity Statement:</b><br>
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.</p></div>

SEO Marketing Specialist Houston

Home Source Furniture

<p><b>Job Overview</b><br/>You&rsquo;ll lead content creation, SEO, and social growth efforts to position Home Source Furniture as Houston&rsquo;s go-to destination for inspired living. Are you passionate about driving organic growth and creating compelling content? As an Organic Growth and Content Specialist, you will play a pivotal role in shaping our brand's online presence and engaging our audience through innovative content strategies. You will harness your expertise in SEO, digital marketing, and content creation to elevate our brand and foster meaningful connections with our customers. Join us in this exciting journey to amplify our voice and expand our reach!</p><p><b>What you&rsquo;ll do</b></p><ul><li>Develop and implement comprehensive content strategies that align with business goals and enhance organic growth.</li><li>Conduct thorough keyword research to optimize website content for search engines, ensuring high visibility and engagement.</li><li>Create, edit, and manage diverse content types including blog posts, white papers, social media updates, and email marketing campaigns.</li><li>Create engaging blog posts, social reels, and short-form videos highlighting our furniture, design stories, and customer experiences.</li><li>Manage the company&rsquo;s WordPress site, ensuring seamless content updates and maintenance of a user-friendly experience.</li><li>Optimize website content for SEO and conversions (titles, meta tags, image alt text, internal linking).</li><li>Analyze performance metrics using Google Analytics to refine strategies and maximize the impact of digital marketing efforts.</li><li>Track analytics and report on growth metrics (traffic, engagement, conversions).</li><li>Collaborate with the showroom team to create local campaigns and partnerships with designers or influencers.</li><li>Oversee social media management, crafting engaging posts that drive interaction and brand loyalty.</li><li>Suggest new ideas for improving the online shopping experience and boosting local visibility.</li></ul><p><b>Basic qualifications</b></p><ul><li>2+ years of experience in organic marketing, SEO, or content growth</li><li>Proven success with growing social media and website engagement organically.</li><li>Strong writing skills with an eye for design, storytelling, and detail.</li><li>Familiarity with WordPress/WooCommerce, Google Analytics, and Search Console.</li><li>Basic photo/video editing skills (Canva, CapCut, or similar)</li><li>Self-motivated, creative, and comfortable working independently.</li></ul><p><b>Preferred qualifications</b></p><ul><li>Proficiency in Adobe Photoshop, HTML, CSS, videography, photography, and graphic design.</li><li>Experience in the home, lifestyle, or interior design industry.</li><li>Knowledge of local SEO and Google Business Profile optimization.</li><li>Comfort appearing on camera for reels or behind-the-scenes storytelling</li><li>Strong editing skills with a keen eye for detail to ensure high-quality deliverables.</li></ul><p><b>Why you&rsquo;ll love it here</b><br/>This is a chance to build the next chapter of a Houston brand with real personality. You&rsquo;ll have creative freedom, measurable goals, and the opportunity to make a visible impact both online and in our showrooms. We are dedicated to fostering an environment where creativity thrives! Our team is passionate about innovation. We believe in supporting our employees' growth both personally and professionally.</p><p><b>Our benefits include:</b></p><ul><li>Opportunities for professional development and continuous learning.</li><li>A vibrant workplace culture that values teamwork and creativity.</li><li>A supportive environment that encourages work-life balance.</li></ul><p><b>About us</b><br/>Home Source Furniture is a Houston-based furniture brand known for its unique mix of vintage and modern design. We&rsquo;re a local favorite for homeowners and designers who want furniture with character, craftsmanship, and story. As we grow our eCommerce presence and showroom traffic, we&rsquo;re looking for a creative strategist who can build authentic connections, boost organic visibility, and turn followers into customers.</p><p>Job Types: Part-time, Contract</p><p>Pay: $20.00 - $40.00 per hour</p><p>Expected hours: No more than 30 per week</p><p>Education:</p><ul><li>Bachelor's (Preferred)</li></ul><p>Ability to Commute:</p><ul><li>Houston, TX 77043 (Preferred)</li></ul><p>Work Location: Hybrid remote in Houston, TX 77043</p>

Organic Growth and Content Specialist

Core Laboratories

<div><p><b>Core Laboratories is the Reservoir Optimization Company&trade;</b></p><p></p><p>
Core Laboratories Inc. is a leading provider of proprietary and patented reservoir description and production enhancement services and products used to optimize petroleum reservoir performance. The Company has over 70 offices in more than 50 countries and is located in every major oil-producing province in the world. We are well-positioned to serve the growing needs of the energy transition while continuing to fulfill the demand for reliable and affordable energy sources like crude oil and natural gas. Our services, products, expertise, and innovations will continue to be essential as our clients meet the growing demand for energy globally. For more information, visit https://www.corelab.com</p><p></p><p>
At Core Lab, our values matter: Safety, Honesty and Integrity, Customer Focus, Building Trust, and Employee Development. We regard our employees as our greatest asset. We believe that identifying, attracting, developing, and retaining talent are significant actions because our people are so important.</p><p></p><h2 class="jobSectionHeader"><b>
NO Agencies, please</b></h2><h2 class="jobSectionHeader"><b>
SUMMARY</b></h2><h2 class="jobSectionHeader"><b>
Core Laboratories is seeking a Digital Media &amp; Web Specialist to lead the rebuild, management, and long-term success of its corporate website and digital media presence. This role will be responsible for ensuring our external-facing platforms reflect Core Lab&rsquo;s global leadership, innovation, and brand consistency.</b></h2><h2 class="jobSectionHeader"><b>
The ideal candidate will bring 3-5+ years of experience in digital media, web development, and content management, with strong visual and technical abilities. This individual will partner closely with Marketing/Communications and IT to deliver a modern, optimized, and well-maintained digital ecosystem.</b></h2><h2 class="jobSectionHeader"><b>
DUTIES AND RESPONSIBILITIES
</b></h2><ul><li><h2 class="jobSectionHeader"><b>Website Management &amp; Development</b></h2></li><li><h2 class="jobSectionHeader"><b>
Collaborate with the rebuild and ongoing management of Core Lab&rsquo;s website, ensuring it is user-friendly, mobile-first, visually cohesive, and aligned with corporate strategy.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Implement SEO best practices (tagging, descriptions, alt text) and web analytics to optimize content performance.</b></h2></li></ul><ul><li><h2 class="jobSectionHeader"><b>
Collaborate with IT and external vendors to resolve technical issues and deploy new features.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Collaborate with internal stakeholders and Communications to ensure content is updated, optimized for investors and generating sales leads.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Digital Content &amp; Media</b></h2></li><li><h2 class="jobSectionHeader"><b>
In coordination with Marketing/Communications, update global web content across business units, ensuring consistency in imagery, tone, and branding.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Provide guidance on the creation and optimization of graphics, photography, and video for digital use.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Stay current on and provide best-practice guidance for content across social media and other digital channels as needed.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Governance &amp; Best Practices</b></h2></li><li><h2 class="jobSectionHeader"><b>
Establish processes for approvals, publishing, and quality control to ensure accuracy and consistency.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Provide regular analytics reports with actionable insights to improve engagement and user experience.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Stay current with digital trends, platforms, and tools to maintain a competitive edge.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Cross-Functional Collaboration</b></h2></li><li><h2 class="jobSectionHeader"><b>
Collaborate with IT, Marketing/Communications, and business units.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Ensure alignment with corporate branding and messaging strategy across all digital touchpoints.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Support the staged overhaul of imagery and branded materials across Core Lab&rsquo;s platforms.</b></h2></li></ul><h2 class="jobSectionHeader"><b>
REQUIREMENTS</b></h2><ul><li><h2 class="jobSectionHeader"><b>
Bachelor&rsquo;s degree in Marketing, Communications, Digital Media, Web Design &amp; Development, Information Technology, or related field.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Minimum 3 years&rsquo; experience with corporate digital media, web development, or similar roles.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Proven experience leading or supporting website rebuilds/redesigns with external vendors or agencies.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Hands-on experience and proficiency with Content Management Systems (CMS) such as Craft, or similar.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign).</b></h2></li><li><h2 class="jobSectionHeader"><b>
Proficiency in SEO, analytics tools (Google Analytics, Tag Manager), and web accessibility standards.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Experience creating or coordinating digital content (graphics, imagery, video, social posts) that aligns with brand standards.</b></h2></li><li><h2 class="jobSectionHeader"><b>
Front-End Knowledge: Working understanding of HTML, CSS, JavaScript (not necessarily a developer, but able to manage vendors and troubleshooting minor issues).</b></h2></li></ul><h2 class="jobSectionHeader"><b>
KNOWLEDGE, SKILLS, &amp; ATTRIBUTES</b></h2><ul><li><h2 class="jobSectionHeader"><b>
Attention to detail and commitment to accuracy</b></h2></li><li><h2 class="jobSectionHeader"><b>
Strategic thinker with ability to execute</b></h2></li><li><h2 class="jobSectionHeader"><b>
Strong problem-solving and troubleshooting skills</b></h2></li><li><h2 class="jobSectionHeader"><b>
Collaborative team player with ability to align cross-functional stakeholders</b></h2></li><li><h2 class="jobSectionHeader"><b>
Creative mindset with technical fluency</b></h2></li></ul><p></p><p>
NOTE: Position is located in NW Houston.</p><p></p><p>
Core Laboratories, including all of its affiliated and related entities, is an equal opportunity employer and is committed to creating an inclusive environment for everyone. Employment decisions are made regardless of characteristics including, but not limited to, race, color, sex, sexual orientation, gender identity, national origin, age, disability, religion, genetic information, protected veteran or uniformed service member status, and any other characteristic protected under applicable law.</p></div>

Digital Media and Web Specialist

New Tax Relief Company

<p>We&rsquo;re seeking a <b>creative and detail-oriented Digital Marketing Assistant</b> to work <b>in-office 3 days per week</b>. The ideal candidate is experienced in <b>SEMrush, SEO optimization, and social media management</b>, with the ability to manage <b>Google and Facebook ad campaigns</b>.</p><p>This is a hands-on, part-time position focused on improving website visibility, driving leads, and enhancing our firm&rsquo;s online reputation. You&rsquo;ll work directly with management to execute digital strategies that support business growth.</p><p><b>Key Responsibilities</b></p><ul><li>Use <b>SEMrush</b> daily to track keyword rankings, conduct audits, and create SEO reports.</li><li>Manage and optimize <b>Google Ads</b> and <b>Facebook Ads</b> campaigns &mdash; including targeting, budgets, and performance tracking.</li><li>Post regularly on <b>Google Business, Facebook, Instagram, and LinkedIn</b> using engaging captions and visuals.</li><li>Optimize blog articles and website pages for SEO (titles, tags, and meta descriptions).</li><li>Create professional graphics and short-form videos using <b>Canva</b> or <b>CapCut.</b></li><li>Research keywords, trends, and competitor activity to identify growth opportunities.</li><li>Maintain content calendars, analytics dashboards, and campaign summaries.</li></ul><p><b>Qualifications</b></p><ul><li><b>Proficiency in SEMrush required</b> (keyword tracking, audits, reporting).</li><li>Experience managing <b>Google and Facebook Ads campaigns.</b></li><li>Working knowledge of <b>SEO principles</b> and <b>social media strategy.</b></li><li>Proficient with <b>Canva, WordPress, and Google Business Profile.</b></li><li>Strong writing, editing, and organizational skills.</li><li>Detail-oriented, proactive, and results-driven.</li><li>Bilingual (English/Spanish) a plus.</li></ul><p><b>Compensation &amp; Schedule</b></p><ul><li><b>$15&ndash;$22/hour</b>, depending on experience.</li><li><b>3 days per week</b>, 9 AM&ndash;5 PM (flexible schedule).</li><li>Supportive, professional work environment.</li></ul><p>Job Types: Full-time, Part-time, Contract</p><p>Pay: $15.00 - $22.00 per hour</p><p>Experience:</p><ul><li>Keyword research: 1 year (Preferred)</li></ul><p>Ability to Commute:</p><ul><li>Houston, TX 77060 (Required)</li></ul><p>Ability to Relocate:</p><ul><li>Houston, TX 77060: Relocate before starting work (Required)</li></ul><p>Work Location: In person</p>

Digital Marketing / SEO & Social Media Assistant (In-Office – 3 Days a Week)

<p><b>Job Summary</b><br/>Are you a dynamic and creative individual with a passion for social media and marketing? As the Social Media and Marketing Manager, you will be at the forefront of our digital presence, crafting compelling content and driving engagement across various platforms including GMB. You&rsquo;ll leverage your expertise in SEO, graphic design, and digital marketing to enhance our brand visibility and connect with our audience. Join us in shaping our narrative and making an impact!</p><p><b>What you&rsquo;ll do</b></p><ul><li>Develop and implement innovative social media strategies to boost brand awareness and engagement.</li><li>Create high-quality content across multiple channels, including blogs, social media posts, and videos.</li><li>Utilize tools like Hootsuite and Buffer for effective social media management and scheduling.</li><li>Conduct SEO keyword research to optimize content for search engines.</li><li>Analyze web analytics through Google Analytics to measure campaign performance and adjust strategies accordingly.</li><li>Manage public relations efforts to enhance our reputation and foster relationships with key stakeholders.</li><li>Oversee e-commerce initiatives, ensuring an engaging online shopping experience.</li></ul><p><b>Basic qualifications</b></p><ul><li>Strong understanding of social media marketing principles and best practices.</li><li>Proficiency in Adobe Creative Suite, including Photoshop and Illustrator for graphic design needs.</li><li>Website Management and Design</li><li>SEM</li></ul><p><b>Preferred qualifications</b></p><ul><li>Experience in video editing and photography to create visually appealing content.</li><li>Familiarity with social listening tools to monitor brand sentiment.</li><li>Proven track record in relationship management with clients or partners.</li><li>Excellent proofreading skills to ensure all content is polished and professional.</li></ul><p><b>Why you&rsquo;ll love it here</b><br/>We&rsquo;re dedicated to fostering a vibrant workplace where creativity thrives. Our supportive environment encourages personal growth while providing the resources you need to succeed both professionally and personally.</p><p><b>Our benefits include:</b></p><ul><li>Opportunities for professional development and career advancement.</li><li>A collaborative team culture that values innovation.</li><li>Flexible work arrangements that promote work-life balance. Join us as we embark on exciting marketing adventures! Your creativity will help shape our story, engage our audience, and drive our success!</li></ul><p>Job Types: Part-time, Contract</p><p>Pay: Up to $30.00 per hour</p><p>Expected hours: No more than 30 per week</p><p>Work Location: Hybrid remote in Houston, TX 77056</p>

Social Media and Marketing Manager

Tremco CPG Inc.

<p></p><div><p><b>Tremco Construction Products Group (CPG), </b>part of RPM International Inc., unites industry-leading building envelope solutions manufacturers, service providers and trusted brands&mdash;including Tremco, Nudura, Dryvit, Willseal, Weatherproofing Technologies, Inc. and Weatherproofing Technologies Canada&mdash;to deliver comprehensive, integrated building systems. With operations spanning North America, Europe, Asia-Pacific, India and Latin America, Tremco CPG has a global presence supported by regional businesses and distributors who understand local market needs for commercial, industrial and residential construction and restoration projects.
</p><p><b>GENERAL PURPOSE OF THE JOB:
</b></p><p>The Content Marketing Specialist assists in the development and curation of technical marketing content to ensure thought leadership, engage customers, drive leads and achieve Tremco CPG brands&rsquo; business goals in the construction and architecture sectors. The Content Marketing Specialist must be a skilled writer with the ability to strike a balance between precise technical writing and creative storytelling to educate our target audiences about building science and our roofing, HVAC, structural framing, exterior facades, waterproofing and other building material solutions.
</p><p>The Content Marketing Specialist must be able to produce written content that is accessible across online and print platforms and utilize digital measurement tools and platforms to evaluate content performance.
</p><p><b>This is a hybrid role working out of the Houston office several days a week.
</b></p><p><b>ESSENTIAL DUTIES AND RESPONSIBILITIES:
</b></p><ul><li>Works with the Content Marketing Manager to:
<ul><li>Develop the annual content marketing plan;
</li><li>Establish metrics for measuring the performance of specific pieces of content as well as campaigns and the overall content program; and
</li><li>Utilize data to adjust content strategy as needed.
</li></ul></li><li>Collaborates with/interviews internal and external subject matter experts (For example, Product Line Management, Technical Services, Design Engineering, and Sales.) to draft and edit technical content pieces that engage key audiences, increase website traffic and ultimately drive leads. Content types include, but are not limited to, blog posts, white papers, articles, e-books, project profiles, presentations/webinars, and industry award submissions.
</li><li>Repurposes content in a variety of formats for different audiences and platform preferences. Examples include brainstorming how educational articles can be turned into short-form social media posts or converting a webinar into a blog article.
</li><li>Identifies appropriate topics for new content development through a variety of methods including collaborating with our SEO Specialist and Social Media Specialist, conducting online research, reading print and digital industry publications, attending trade shows, and monitoring competitor and industry association activities.
</li><li>Solicits content contributions from third parties, including architects, consultants, specifiers and contractors, to draft, edit and disseminate these works.
</li><li>Assists with internal communication projects as needed.
</li><li>Develops and coordinates cross-channel content campaigns in alignment with the Marcom Specialists and Digital Marketing team.
</li><li>Publishes content with related photos and videos to brand websites through our CMS system, Kentico.
</li></ul><p><b>EDUCATION REQUIREMENT:
</b></p><p>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, English or related field.
</p><p><b>EXPERIENCE REQUIREMENT:
</b></p><ul><li>2-4 years&rsquo; experience in copywriting, digital marketing, social media or content marketing where most of the time was spent writing and editing content for a technical audience.
</li><li>Experience in construction, architecture, building materials, or a related industry is preferred but not required.
</li></ul><p><b>CERTIFICATES, LICENSES, REGISTRATIONS:
</b></p><p>Priority consideration will be given to candidates with relevant certifications such as HubSpot Content Marketing and Google Digital Marketing &amp; E-commerce Certificates (preferred, not required)
</p><p><b>OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:
</b></p><ul><li>Excellent writing and oral communication skills.
</li><li>Ability to understand technical subject matter and produce compelling content for technical audiences, including contractors, architects, consultants and engineers, in a range of lengths and formats for a variety of media platforms such as blog posts, emails, articles, videos and case studies.
</li><li>Creative flair and an eye for effective graphic design.
</li><li>Thorough understanding of the digital marketing space and a passion for learning and growing as new technologies emerge.
</li><li>Understanding of digital media including website layouts, display advertising, search engine optimization (SEO) and social media.
</li><li>Experience with digital media measurement tools and platforms to tie content marketing campaigns to lead acquisition.
</li><li>Ability to work under pressure and prioritize tasks in a high-volume work environment where guidelines and deadlines often change.
</li><li>Excellent organizational skills and ability to manage projects involving cross-functional teams.
</li><li>Experience with photo editing and graphic design software such as Canva or the Adobe Creative Suite (InDesign, PhotoShop, Illustrator) is preferred.
</li><li>May include travel up to 10%.
</li><li>Knowledge of building construction, architecture, material science and/or related fields is preferred.
</li></ul><p><b>PHYSICAL DEMANDS: </b>Incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 25 lbs.
</p><p><b>BENEFITS AND COMPENSATION:
</b></p><p>The hourly rate/salary range for applicants in this position generally ranges between $48,426 and 60,532 and $ . This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law.
</p><p>The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust &amp; Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education.
</p><p><b><i>All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.</i></b></p></div>

Content Marketing Specialist

Geospace Technologies

<div><p>The role of Digital Marketing Specialist at Geospace Technologies supports targeted marketing activities for the global business enterprise including all business units and subsidiaries. The Digital Marketing Specialist reports directly to the Vice President of Global Marketing.</p><p>
This role the specialist will contribute to the overall corporate and product marketing initiatives through the company&rsquo;s digital platforms including websites, social media, email campaigns and other digital channels. As the digital lead, this role requires on solid communication with other departments to effectively execute objectives and coordinate with colleagues to accomplish tasks.
</p><p><b>Key Responsibilities:</b></p><ul><li>
Plan, write/develop and execute digital components of marketing campaigns to include email blasts, web pages, blog posts, social media postings and podcasts</li><li>
Plan, develop and execute digital advertising campaigns (Google Ads, LinkedIn Sponsored Content, etc.). Identifies trends and insights and optimizes spend and performance based on the insights.
</li><li>Engage in marketing automation and email marketing campaigns to support lead nurturing.</li><li>
Manage online assets of the company managing corporate website, SEO/SEM, CTAs, UTMs and other online engagement and analytics tools. Assist in maintaining the corporate website by providing insights/current trends of the digital landscape.
</li><li>Track website analytics, campaign metrics, and digital KPIs and support communication of digital marketing campaign activities and analytic data to executive leadership.
</li><li>Collaborate with internal teams to create landing pages and optimize user experience.</li><li>
Identify critical conversion points and drop-off points and optimize user funnels.</li><li>
Recommend and implement digital best practices.</li><li>
Manage agencies and other vendor partners associated with digital assets.</li></ul><p>
To succeed in this role, the Digital Marketing Specialist will:</p><ul><li>
Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.</li><li>
Represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders</li></ul><ul><li>
Support marketing department annual goals by identifying and recommending strategies for success with emphasis on digital tools</li><li>
Communicate regularly and proactively with the VP of Global Marketing on project status</li></ul><p>
</p><p><b>Benefits:</b></p><p>
At Geospace our employees enjoy benefits to support their physical, financial, and emotional wellness. These benefits include:
</p><ul><li>Comprehensive medical, dental and vision plans
</li><li>401(k) with a percentage match
</li><li>Supplemental insurance options
</li><li>Paid time off program with paid holidays
</li></ul><p>Paid volunteer hours, and charitable giving matches
</p><ul><li>Bachelor&rsquo;s degree in communications, marketing, advertising, or a related field, or three (3) years of relevant experience</li><li>
Experience with website management tools &ndash; Wordpress preferred</li><li>
Graphic design, photography or videography experience preferred (Adobe Suite, Canva, etc.)</li><li>
Proficiency with digital marketing management tools (Monday.com and HubSpot experience preferred)</li><li>
Strong critical thinking and organizational skills</li><li>
Computer literacy, particularly in Microsoft Office</li><li>
Ability to represent the marketing department as a positive brand ambassador with customers, colleagues, and key stakeholders</li></ul></div>

Digital Marketing Specialist

Explore 36+ Seo specialist in Houston this November. Find roles across top companies and apply now to boost your career.