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product marketing specialist

marketing specialist

Frazer, Ltd.

<div><div>Do you write like a human, rank like a machine, and convert like a pro?</div>
<div>
Is your idea of a good time, turning customer pain points into blog posts that rank on page one? Do you live and breathe inbound marketing best practices (and quietly judge bad CTAs)? Can you speak SEO, email automation, and CRO &mdash; all before your first cup of coffee? Do you get an adrenaline rush watching your content metrics climb? Are you ready to turn good content into a lead-generating machine?</div><br>
<p></p>
<div>
If this sounds like you, then we need to talk&hellip;</div><br>
<p></p>
<div>
Frazer, a leading builder of emergency medical vehicles, is currently seeking an <b>Inbound Marketing Specialist</b> to join our team. The <b>Inbound Marketing Specialist </b>at Frazer reports to the <b>Marketing Manager</b>, and is responsible for producing and refining content in alignment with Frazer&rsquo;s documented Sales &amp; Marketing Strategy to attract and convert qualified leads. This role focuses on blog content, SEO, website engagement, and email marketing campaigns that support sales goals and enhance customer acquisition efforts. The ideal candidate excels at executing defined content strategies, creating helpful and educational material based on established goals, and using data to fine-tune campaigns in line with existing performance standards. This is a hands-on, execution-focused position designed for a marketing professional who enjoys working within a defined strategy to produce, measure, and refine high-quality inbound marketing content. Success in this role comes from following proven processes, maintaining accuracy and consistency, and collaborating with the team to support established marketing campaigns.</div><br>
<p></p>
<div><b>
What Does a Week in the Life of the Inbound Marketing Specialist Look Like?</b></div>
<ul><li>
<div>Contributes to blog content development by following inbound marketing best practices and the They Ask, You Answer methodology, using pre-established content calendars, templates, and editorial guidelines provided by the Marketing Manager.</div><br>
</li><li>
<div>Assists in researching SEO keywords and incorporating them into assigned website and blog content.</div><br>
</li><li>
<div>Completes targeted email marketing campaigns according to predefined calendars and workflows, with oversight to ensure accuracy, consistency, and alignment with marketing goals..</div><br>
</li><li>
<div>Creates persona-specific content and campaigns that align with established key decision-making stages, ensuring relevance and engagement across all touchpoints.</div><br>
</li><li>
<div>Maintains and updates the company website through WordPress, ensuring content is optimized for SEO and engagement.</div><br>
</li><li>
<div>Creates new website pages based on approved layouts, templates, and design standards, ensuring brand consistency and usability.</div><br>
</li><li>
<div>Repurposes existing content across multiple channels to extend its lifecycle and reinforce campaign messaging.</div><br>
</li><li>
<div>Assists with developing and managing website forms that capture lead data and route submissions to the appropriate internal teams.</div><br>
</li><li>
<div>Uses Google Analytics and other tools to collect data on content performance, supporting team efforts to evaluate inbound effectiveness and conversion metrics.</div><br>
</li><li>
<div> Assists with guiding future strategies by sharing reports on inbound KPIs such as traffic sources, lead-to-customer conversion rates, and content performance with the Marketing Team.</div><br>
</li><li>
<div>Collaborates with the Marketing Manager to support company-wide sales &amp; marketing campaigns.</div><br>
</li><li>
<div>Creates landing pages and content offers (e.g., guides, whitepapers) to support lead nurturing strategies.</div><br>
</li><li>
<div>Assists with the monthly newsletter, including content planning, copywriting, and layout within email tools.</div><br>
</li><li>
<div>Supports the execution of marketing automation strategies and lead capture workflows.</div><br>
</li><li>
<div>Coordinates with the Social Media Specialist and other team members to align inbound content with ongoing digital campaigns.</div><br>
</li><li>
<div>Applies current SEO and digital marketing best practices to assist in continuous improvement within Frazer&rsquo;s existing strategic framework.</div><br>
</li><li>
<div>Assists in creating lead nurturing workflows that support the customer journey through automated email sequences and triggered content delivery.</div><br>
</li><li>
<div>Monitors and tests website and landing page performance to improve conversion rates, applying CRO best practices such as A/B testing and layout optimization.</div></li></ul><br>
<p></p>
<div><b>
Secondary Duties:</b></div><br>
<p></p>
<ul><li>
<div>Provides blog support to the Content Team and Social Media Specialist as needed.</div><br>
</li><li>
<div>Maintains a content repurposing calendar and collaborates with Media and Social teams on cross-format content use.</div><br>
</li><li>
<div>Updates legacy website pages and blog posts for improved clarity, formatting, and SEO performance.</div><br>
</li><li>
<div>Supports the Marketing Manager in maintaining the CRM system&rsquo;s marketing-related components.</div><br>
</li><li>
<div>Assists with internal content distribution and knowledge sharing among team members.</div><br>
</li><li>
<div>Occasionally assists with event follow-up campaigns and promotional content for trade shows.</div><br>
</li><li>
<div>Assists with graphic design needs for brochures, print material, and other media, ensuring alignment with branding standards and campaign objectives.</div></li></ul><br>
<p></p>
<div><b>
Required Education and Experience:</b></div>
<ul><li>
<div>Bachelor&rsquo;s degree in marketing, communications, journalism, business, or equivalent practical experience.</div>
</li><li>
<div>Minimum 2 years of hands-on experience in inbound marketing, content creation, or digital lead generation.</div>
</li><li>
<div>Proven ability to write and publish blog content, marketing emails, and website copy that drives engagement and leads.</div>
</li><li>
<div>Experience using WordPress, Google Analytics (GA4), and keyword research tools (e.g., SEMrush, Ahrefs, or Moz).</div>
</li><li>
<div>Familiarity with marketing automation and CRM platforms such as Zoho, HubSpot, or Mailchimp.</div>
</li><li>
<div>Understanding of SEO best practices and ability to apply them in content creation.</div></li></ul><br>
<p></p>
<div><b>
Preferred Education and Experience:</b></div>
<ul><li>
<div>3 - 5 years of experience in inbound marketing and digital content creation.</div>
</li><li>
<div>Experience developing marketing content within a CRM (e.g., Zoho, Salesforce) and CMS platforms (e.g., WordPress).</div>
</li><li>
<div>Working knowledge of inbound content frameworks such as &ldquo;They Ask, You Answer&rdquo; or similar buyer-centric models.</div>
</li><li>
<div>Interest or background in healthcare, EMS, fire service, or other public safety fields.</div>
</li><li>
<div>Familiarity with HTML/CSS for content formatting and UX design principles.</div>
</li><li>
<div>Experience using tools for A/B testing, conversion rate optimization (CRO), or heatmapping is a plus.</div></li></ul><br>
<p></p>
<div><b>
What's it like to be a part of the Frazer Family?</b></div>
<div>
Frazer is a fast-paced company that is creating some of the most innovative vehicles in the world. You'll find a unique team of individuals who continue to push the boundaries of what is possible in the Healthcare and EMS space. A diverse team, a great culture, and a positive work environment are just some of the things that make working at Frazer so rewarding.</div><br>
<p></p>
<div><b>
What Kind of Employees Thrive at Frazer?</b></div>
<div>
Frazer is a company with a diverse group of employees from all over the world. Frazer welcomes employees with all types of backgrounds, cultural and socio-economic backgrounds. If you are hard working, honest and drug-free, you will love working at Frazer.</div><br>
<p></p>
<div><b>
Safety &amp; Drug Policy</b></div>
<div>
Employee health and safety is a priority here at Frazer. We're committed to providing a safe, secure and productive environment for our Frazer family.</div><br>
<p></p>
<div>
To help with this, we perform thorough background checks during the hiring process for all candidates. Convictions will not disqualify you from employment at Frazer, but failure to tell us about it up front will. Also, Frazer has a zero tolerance drug use policy and you must pass a pre-employment drug screen. If you can&rsquo;t pass it, we&rsquo;re not the place for you.</div><br>
<p></p>
<div><b>
A True Culture</b></div>
<div>
Frazer is a company that relies on its core values and the drive of its people. With a focus on longevity and employee success, Frazer welcomes its employees to push the envelope and drive improvement across all aspects of the company. At Frazer, you can unleash your potential!</div><br>
<p></p>
<div><b>
Employee Driven Benefits</b></div>
<div>
At Frazer, we take pride in listening to what our employees want in benefits. With our &quot;What You Want&quot; committee, we've come up with a unique set of employee benefits and designed them around our culture.</div><br>
<p></p>
<ul><li>
<div>Weekly paycheck, so you can shop every Friday!</div>
</li><li>
<div>Health Care Insurance</div>
</li><li>
<div>Dental Benefit options</div>
</li><li>
<div>401k plan with a company match!</div>
</li><li>
<div>Disability Insurance</div>
</li><li>
<div>Paid Time Off that begins accruing your first day of employment</div>
</li><li>
<div>Eight paid company holidays and the ability to take time off during company shut down from Christmas to New Year&rsquo;s Day!</div>
</li><li>
<div>The &ldquo;Company Kitchen&rdquo; on site for lunch and snack choices</div>
</li><li>
<div>Flexible Work Schedules</div>
</li><li>
<div>Professional development and skills training</div>
</li><li>
<div>Free Life Skills Training such as financial wellness classes</div></li></ul><br>
<p></p>
<div><b>
How Performance is Evaluated</b></div>
<div>
Communication and collaboration are key at Frazer and we encourage an environment filled with positive feedback and constructive criticism, to unleash your potential for real professional growth! We use things like self-evaluations, group reviews, and quarterly check-ins to help define a clear path to success. You will also have an opportunity to give feedback to peers to help them to grow in their roles as well.</div><br>
<p></p>
<div><b>
Skills (to Pay the Bills)</b></div>
<div>
Here's a list of a few competencies that the Inbound Marketing Specialist at Frazer should have&hellip;</div><br>
<p></p>
<ul><li>
<div>Ability to develop educational, persona-driven content that aligns with the buyer's journey and inbound methodology.</div>
</li><li>
<div>Skilled in keyword research, on-page optimization, and keeping up with algorithm changes to boost organic visibility.</div>
</li><li>
<div>Experience building and optimizing email workflows, lead nurturing campaigns, and triggered content delivery.</div>
</li><li>
<div>Familiar with A/B testing, landing page optimization, and data-driven decision-making to improve conversions.</div>
</li><li>
<div>Proficient in Google Analytics and other tools to monitor KPIs like traffic, engagement, and lead-to-customer conversion rates.</div>
</li><li>
<div>Comfortable using WordPress (or similar platforms) to build, update, and maintain SEO-optimized pages.</div>
</li><li>
<div>Ability to follow established editorial calendars and execute campaigns on schedule with high attention to detail.</div>
</li><li>
<div>Strong communicator who can align efforts with sales, social media, and content teams for unified campaigns.</div>
</li><li>
<div>Keeps content on-message and aligned with design standards, tone, and brand guidelines across all channels.</div>
</li><li>
<div>Stays current on inbound trends, welcomes feedback, and thrives in fast-paced, evolving environments.</div></li></ul><br>
<p></p>
<div><b>
Software Knowledge</b></div>
<div>
Also, here are a few software packages that the Inbound Marketing Specialist would eventually need to be versed in. Don&rsquo;t worry . . . we expect some on-the-job training.</div><br>
<p></p>
<ul><li>
<div>Google G-Suite (Gmail, Documents, Drive, Spreadsheets, etc.)</div>
</li><li>
<div>UKG (HRIS)</div></li></ul><br>
<p></p>
<div><b>
Oh, and $alary</b></div>
<div>
Of course, we didn't forget the salary&hellip; Frazer offers competitive pay and this role will start with a salary between <b>$60,000 - $73,000 </b>annually depending on education, certifications, and experience.</div><br>
<p></p>
<div><b>
Work Schedule</b></div>
<div>
Inbound Marketing Specialist will work <b>Monday - Thursday 7:00 AM - 4:30 PM</b>, <b>Friday 7:00 AM - 11:00 AM</b>. Occasional evening/weekend work may be needed. Work schedules may change to accommodate production needs.</div><br>
<p></p>
<div><b>
Application Process</b></div>
<div>
If this sounds like a great opportunity to you, visit our website www.FRAZERBILT.com to complete the following steps:</div>
<ul><li>
<div>Online application</div>
</li><li>
<div>Resume and optional cover letter</div>
</li><li>
<div><b>Culture Index Survey</b> - as part of our process, please take this short survey (8-12 minutes to complete) on a computer, tablet, or laptop, not a smart phone. It does not always function properly on smart phones and is difficult to see. Also, please take the survey in your native/first language (there are multiple choices besides English in the drop down menu if needed).</div>
</li><li>
<div><b>WOTC Questionnaire</b>- Frazer participates in the Work Opportunity Tax Credit (WOTC) program, which is a federal program designed to encourage the hiring of members of certain demographic groups that typically have more difficulty securing and retaining employment. While this is optional, we encourage you to answer the following questions, completely and honestly, your answers will be kept confidential and will have no effect on your job opportunity or any benefits you or your family may be receiving.</div><br>
</li></ul>
<p>Thanks again for your interest in Frazer. Should your skills and qualifications meet those of the position, we will contact you further. Please check your email for further application status updates.</p><br>
<p></p>
<p>
We look forward to hearing from you!</p></div>

INBOUND MARKETING SPECIALIST

Viridien

<div><p>Viridien ( www.viridiengroup.com ) is an advanced technology, digital and Earth data company that pushes the boundaries of science for a more prosperous and sustainable future. With our ingenuity, drive and deep curiosity we discover new insights, innovations, and solutions that efficiently and responsibly resolve complex natural resource, digital, energy transition and infrastructure challenges.
</p><h2 class="jobSectionHeader"><b>Job Details
</b></h2><p>The Product Marketing Specialist supports the planning and execution of go-to-market campaigns by developing clear positioning, value-based messaging, and compelling content that effectively promotes Viridien&rsquo;s products and services.
</p><p>Reporting to the Head of Business Marketing, this role collaborates closely with internal stakeholders to refine product messaging for target audiences, develop content for integrated marketing campaigns, and ensure consistency across campaign materials, sales enablement tools, and thought leadership content.
</p><p>This position requires strong collaboration across multiple teams, including Digital Marketing, Media Relations, Creative Services, and Business Line stakeholders, to deliver cohesive, high-quality marketing communications that elevate Viridien&rsquo;s brand presence and drive business growth.
</p><h2 class="jobSectionHeader"><b>Responsibilities
</b></h2><ul><li><p>Conduct market research to understand customer needs, industry trends, and competitor offerings to identify differentiation opportunities.
</p></li><li><p>Develop clear and compelling product messaging and positioning that highlights key value drivers and resonates with target audiences.
</p></li><li><p>Support the creation of integrated marketing campaigns to drive awareness, engagement, and demand.
</p></li><li><p>Partner with communication teams to produce digital marketing collateral, including web content, social media posts, video storyboards, and email campaigns.
</p></li><li><p>Create sales enablement tools such as brochures, case studies, and product sheets to help commercial teams communicate product benefits effectively.
</p></li><li><p>Monitor and analyze campaign performance with guidance from the Digital Marketing team, using data-driven insights to refine messaging and improve marketing outcomes.
</p></li><li><p>Collaborate cross-functionally with the Creative Services, Media Relations, and Internal Communications teams to ensure brand alignment and storytelling consistency.
</p></li><li><p>Stay current with energy industry developments to ensure all marketing content reflects Viridien&rsquo;s technological leadership and market positioning.
</p></li></ul><h2 class="jobSectionHeader"><b>Qualifications, Skills and Experience
</b></h2><ul><li><p>Bachelor&rsquo;s degree in Science (Geoscience preferred), Marketing, Business, or a related field.
</p></li><li><p>5+ years of experience in B2B product marketing, ideally within the energy, geoscience, or technology sectors.
</p></li><li><p>Strong copywriting and storytelling skills across digital and print formats.
</p></li><li><p>Proven ability to translate complex technical information into clear, engaging, and value-based messaging.
</p></li><li><p>Familiarity with product marketing best practices, sales enablement, and customer journey mapping.
</p></li><li><p>Solid understanding of the energy industry&rsquo;s digitalization, decarbonization, and data-driven innovation trends.
</p></li><li><p>Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
</p></li><li><p>Collaborative mindset and strong interpersonal communication skills.
</p></li><li><p>Demonstrated self-starter with a proactive approach and a strong customer service orientation.
</p></li></ul><p></p><h2 class="jobSectionHeader"><b>Desired Skills and Experience
</b></h2><ul><li><p>Experience with marketing automation and analytics platforms such as HubSpot, Salesforce, or Google Analytics.
</p></li><li><p>Background in technical or scientific communications within energy, sustainability, or digital transformation sectors.
</p></li><li><p>Experience developing thought leadership and content marketing initiatives.
</p></li><li><p>Familiarity with SEO and content optimization strategies.
</p></li><li><p>Exposure to global marketing and cross-cultural communications.
</p></li></ul><p></p><p><b>Our Hiring Process
</b></p><p></p><p>At Viridien, we are committed to delivering a respectful, inclusive, and transparent recruitment experience.
</p><p>Due to the high volume of applications we receive, we may not be able to provide individual feedback to every applicant. Only candidates whose qualifications closely match the role criteria will be contacted for an interview. We do, however, aim to share personalized feedback with those who progress to the first round of interviews and beyond.
</p><p></p><p>We are also dedicated to ensuring that our hiring process accessible to all. If you require any reasonable adjustments to fully participate in the application or interview stages, please don&rsquo;t hesitate to contact your recruiter directly.
</p><p></p><p>We see things differently. Diversity fuels our innovation, we value the unique ways in which we differ, and we are committed to equal employment opportunities for all professionals.</p></div>

Product Marketing Specialist

East Houston Medical Center Wallisville

<p>Bring your creativity to healthcare and help us share stories that matter!</p><p>East Houston Medical Center is looking for an enthusiastic and strategic Social Media Marketer to join our dynamic team. If you&rsquo;re passionate about healthcare, community engagement, and digital storytelling, this is your opportunity to make a real impact.</p><p>What You&rsquo;ll Do</p><ul><li>Create and manage engaging content across Facebook, Instagram, LinkedIn, and other platforms.</li><li>Build our digital presence with thoughtful campaigns that highlight our patients, staff, and services.</li><li>Collaborate with HR, marketing, and clinical teams to support recruitment initiatives and community outreach.</li><li>Monitor analytics, trends, and engagement metrics to continuously refine our online strategy.</li><li>Represent our brand voice with positivity, professionalism, and creativity.</li></ul><p>What We&rsquo;re Looking For</p><ul><li>Bachelor&rsquo;s degree in journalism, Marketing, Communications, or a related field.</li><li>Proven experience managing social media platforms for a business or organization.</li><li>Strong writing and visual storytelling skills.</li><li>Ability to think creatively and develop meaningful, engaging content.</li><li>Experience with analytics tools (Meta Business Suite, Google Analytics, or similar).</li><li>Genuine interest in healthcare and community connection.</li></ul><p>Why You&rsquo;ll Love Working with Us</p><ul><li>Supportive, collaborative environment that values innovation.</li><li>Opportunity to grow your career in healthcare marketing.</li><li>Competitive pay and benefits, with flexible scheduling options.</li><li>A positive workplace culture centered on compassion, teamwork, and service excellence.</li></ul><p>Join East Houston Medical Center and help us make a difference&mdash;one post, one story, one smile at a time.</p><p>Apply today and let&rsquo;s grow together!</p><p>Job Type: Full-time</p><p>Expected hours: 40 per week</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Tuition reimbursement</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Social Media Marketing Specialist

Sendero Energy Services

<div><b>About Sendero Energy Services:</b> Sendero Energy Services is a leading civil contractor specializing in renewable energy projects, including solar, Battery Energy Storage Systems (BESS), wind, oil and gas, and carbon capture. We are dedicated to delivering innovative and sustainable solutions to our clients. Our team is committed to excellence, safety, and environmental stewardship.<h2 class="jobSectionHeader"><b>
About the Role</b></h2>
The Marketing Specialist supports the execution of marketing initiatives, brand communications, and business development activities. This entry-level position is responsible for ensuring brand consistency, developing digital and print content, coordinating campaigns, and providing administrative and creative support to the BD team. The ideal candidate is detail-oriented, organized, and eager to grow in a collaborative marketing environment. Travel will be required in accordance with company needs.<br>
<br>
<b>Key Responsibilities</b><h3 class="jobSectionHeader"><b>
Brand &amp; Content Management</b></h3><ul><li>
Ensure all produced materials follow SES brand guidelines, tone, and visual standards.</li><li>
Draft and proof content for social media, email campaigns, websites, and print collateral.</li><li>
Maintain and update day-to-day website content, coordinating with internal teams and vendors.</li><li>
Oversee copywriting and creative direction for marketing materials in alignment with brand identity.</li><li>
Collaborate with BD on website strategy, structure, and content updates.</li></ul><h3 class="jobSectionHeader"><b>
Digital Marketing &amp; Engagement</b></h3><ul><li>
Schedule and publish social media posts; engage with followers and track analytics to drive engagement.</li><li>
Set and monitor content themes, posting cadence, and engagement targets.</li><li>
Compile and distribute monthly analytics reports for leadership review.</li></ul><h3 class="jobSectionHeader"><b>
Campaign &amp; Project Support</b></h3><ul><li>
Execute assigned campaigns and initiatives from the marketing plan.</li><li>
Support internal communications, including newsletters and employee announcements.</li><li>
Assist in drafting press releases, collecting project stories, and compiling media kits.</li><li>
Coordinate logistics, shipments, and booth/display setup for events and tradeshows.</li></ul><h3 class="jobSectionHeader"><b>
Business Development Collaboration</b></h3><ul><li>
Develop client-facing decks, one-pagers, and proposal templates for BD Associates&rsquo; approval.</li><li>
Provide BD teams with marketing updates, branding resources, and content guidance.</li><li>
Work with BD to integrate ESG messaging into proposals, presentations, and online content.</li></ul><h3 class="jobSectionHeader"><b>
Administrative &amp; Financial Support</b></h3><ul><li>
Track vendor invoices and assist with budget reporting.</li><li>
Format, proof, and prepare marketing materials for proposals and presentations.</li></ul><h3 class="jobSectionHeader"><b>
Events &amp; Trade Shows</b></h3><ul><li>Support planning and execution of industry events, exhibitions, and conferences.</li><li>Coordinate logistics, materials, and promotional items for events.</li></ul><h2 class="jobSectionHeader"><b>
Qualifications &amp; Skills</b></h2><ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field.</li><li>
Experience in marketing, communications, or digital media (internship experience accepted).</li><li>
Strong writing, proofreading, and editing skills.</li><li>
Familiarity with social media management, content management systems, and email marketing tools.</li><li>
Proficiency in Microsoft Office and Adobe Creative Suite (required).
</li><li>Excellent organizational and time-management skills.</li><li>
Ability to collaborate cross-functionally and adapt in a fast-paced environment.</li><li>
Ability to manage, edit, and design website content with a strong focus on maintaining brand consistency and enhancing user experience, specifically within the SES digital environment.</li></ul><b>
How to Apply</b>: Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to careers@senderoenergyservices.com. Please include &quot; Marketing Associate - [Your Name]&quot; in the subject line.<br>
<p>
</p><p>HxQGOKqg2X</p></div>

Marketing Associate

Access Sciences Corporation

<div><p><b>Access Sciences Corporation</b> is an employee-owned, nationwide professional services firm specializing in information management and technology consulting.</p><p><b>
Position Title: Director of Marketing</b></p><p><b>
Position Overview:</b></p><p>
A strategic and hands-on <b>Director of Marketing</b> to lead our marketing function through a transformative phase. Initially, this role will oversee our relationship with an external marketing firm executing a comprehensive go-to-market strategy. Over time, the Director will build and lead an internal marketing team, bringing core capabilities in-house while leveraging external specialists for niche needs.</p><p><b>
Qualifications:</b></p><ul><li>
Minimum 10 years of experience in marketing, with at least 3 years in a Director-level or equivalent leadership role.</li><li>
Proven experience managing and scaling marketing teams.</li><li>
Expertise in B2B marketing, preferably in professional services or information management sectors.</li><li>
Proficiency with HubSpot; familiarity with Salesforce is a plus.</li><li>
Strong strategic thinking, communication, and project management skills.</li><li>
Ability to thrive in a dynamic, growing organization and lead through change.</li></ul><p><b>
Essential functions:</b></p><p><b>
Short-Term (External Firm Oversight)</b></p><ul><li>
Serve as the primary liaison between the company and the external marketing firm.</li><li>
Refine and maintain the go-to-market strategy in alignment with company goals.</li><li>
Translate company strategy into actionable marketing initiatives.</li><li>
Manage and assign work to external marketing resources (designers, copywriters, event coordinators).</li><li>
Ensure timely execution of brand refresh, content creation, campaign management, SEO, PR, and event coordination.</li></ul><p><b>
Long-Term (In-House Team Development)</b></p><ul><li>
Develop and execute a roadmap to transition the core marketing functions in-house.</li><li>
Build and lead a high-performing marketing team, including roles such as:<ul><li>
Content Writers</li><li>
Content Publisher</li><li>
Event Coordinator</li><li>
Web/SEO Specialist</li><li>
Inbound Marketing Specialist</li></ul></li><li>
Establish and manage relationships with external vendors for specialized services (e.g., market research, videography, graphic design).</li></ul><p><b>
Additional functions: Strategic Leadership &amp; Performance Management</b></p><ul><li>
Own and evolve the company's marketing strategy to support lead growth and brand positioning.</li><li>
Collaborate with executive leadership to align marketing efforts with business objectives.</li><li>
Define and track key performance indicators (KPIs), including:<ul><li>
Reach within Total Obtainable Market</li><li>
Engagement with ABM strategic and scale targets</li><li>
Marketing-attributed qualified opportunities in Salesforce</li><li>
Win rate in competitive deals within Serviceable Obtainable Market (SOM)</li><li>
Conversion rate of SOM to paying clients</li><li>
New client acquisition attributable to marketing</li><li>
Percentage of closed revenue tied to marketing efforts</li></ul></li></ul><p><i>
This description is intended to highlight the typical functions of the job, it is not an exhaustive list of all possible tasks or responsibilities that may be assigned or required. Others tasks may be assigned that differ from those outlined in the job description.</i></p></div>

Director of Marketing

BK Corrosion LLC

<div>Description:
<p>
A marketing coordinator plays a crucial role in executing marketing campaigns by managing various tasks, coordinating with teams and vendors, and tracking performance metrics. Key responsibilities include content creation, social media management, event coordination, data analysis, and preparing reports to effectively promote a company&rsquo;s products or services.</p>
Requirements:
<p>
Position Duties and Responsibilities</p><ul><li>
Campaign coordination: Assist in developing and implementing marketing and advertising campaigns, including creating marketing timelines and coordinating promotional events.</li><li>
Content management: Create and manage content for various platforms, ensuring a consistent brand voice. This includes social media posts, website copy, and marketing materials.</li><li>
Campaign support: Assist with the planning and execution of marketing and PR campaigns, including preparing promotional materials like brochures and newsletters.</li><li>
Content and digital support: Write and coordinate content for websites and social media, help update databases, and maintain media assets.</li><li>
Data and analytics: Track marketing performance, analyze campaign data, and prepare reports to measure effectiveness.</li><li>
Vendor and team collaboration: Communicate and collaborate with internal teams, external vendors, and other stakeholders to ensure projects run smoothly.</li><li>
Administrative support: Maintain marketing databases, schedule content, and assist with administrative tasks like budget monitoring and SEO tracking.</li><li>
Coordination: Help coordinate promotional events, trade shows, and other marketing activities.</li></ul><p>
Qualifications</p><ul><li>
Communication: Excellent written and verbal communication skills, including copywriting and editing.</li><li>
Organization: Strong project management and organizational skills, with a keen attention to detail.</li><li>
Technical skills: Proficiency with various marketing platforms and channels, digital marketing best practices, and analytical tools.</li><li>
Creativity: Ability to contribute creative ideas for campaigns and content.</li><li>
Education: A bachelor's degree in marketing, communications, business, or a related field is often required.</li><li>
Software proficiency: Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software like HubSpot, Salesforce are essential.</li><li>
Digital marketing tools: Knowledge of social media platforms and scheduling tools (e.g., Buffer, Hootsuite) and email marketing tools (e.g., Mailchimp) is often required. Experience with Google Analytics and other online marketing tools is a plus.</li><li>
Organizational skills: Excellent organizational skills, attention to detail, and the ability to multitask and meet deadlines are critical.</li><li>
Communication skills: Strong verbal and written communication skills are necessary for interacting with internal and external stakeholders.</li><li>
Analytical skills: The ability to analyze data and understand marketing principles and digital marketing trends is important.</li><li>
Other skills: Creativity, proactivity, and flexibility are also valuable attributes for this role.</li></ul></div>

Marketing Coordinator

Atlas Sign Services, Inc

<p><b>Job Summary</b><br/>We are seeking a proactive and detail-oriented Marketing Assistant to support our marketing campaigns and initiatives. This role will eventually convert into a marketing manager position as we grow as a company. The ideal candidate will have a strong understanding of digital marketing strategies, content creation, and analytics to help enhance brand visibility and engagement across multiple channels. This role offers an excellent opportunity for individuals passionate about marketing to gain hands-on experience in a dynamic environment, contributing to various projects including social media, SEO, advertising, and content marketing.</p><p><b>Responsibilities</b></p><ul><li>Assist in developing and implementing multichannel marketing campaigns across social media, email, print, and digital platforms.</li><li>Support SEO efforts by optimizing website content and conducting keyword research to improve search engine rankings.</li><li>Manage social media marketing initiatives on platforms such as Facebook, Instagram, and LinkedIn, including content creation and scheduling.</li><li>Contribute to content marketing strategies by writing compelling copy for blogs, newsletters, advertisements, and product descriptions.</li><li>Help coordinate advertising sales efforts and create engaging promotional materials using Adobe Creative Suite.</li><li>Monitor and analyze campaign performance using tools like Google Analytics and Google AdWords; prepare reports to inform future strategies.</li><li>Support e-commerce initiatives by managing product listings on WordPress websites and optimizing user experience through HTML adjustments.</li><li>Conduct market research to identify trends, competitors, and new opportunities in B2B and B2C markets.</li><li>Assist with marketing automation tasks such as email marketing campaigns and customer segmentation.</li><li>Collaborate with product management teams to align marketing efforts with product launches and updates.</li></ul><p><b>Requirements</b></p><ul><li>Proven experience or coursework in digital marketing, content marketing, or related fields.</li><li>Familiarity with SEO best practices, social media marketing platforms, Google Analytics, Google AdWords, and Facebook Advertising.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content.</li><li>Knowledge of WordPress CMS, HTML basics, and print advertising is a plus.</li><li>Strong copywriting skills with the ability to craft engaging messages tailored to target audiences.</li><li>Ability to conduct thorough research and analyze data to inform strategic decisions.</li><li>Excellent organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.</li><li>A proactive attitude with strong communication skills and a team-oriented mindset. This position is an excellent fit for motivated individuals eager to develop their marketing expertise while contributing to impactful campaigns that drive brand growth.</li></ul><p>Job Type: Full-time</p><p>Pay: From $50,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Flexible schedule</li><li>Health insurance</li><li>Paid time off</li><li>Professional development assistance</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Marketing Assistant

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