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senior marketing specialist

seo specialist

dentsu

<div>
 The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
 <br/>
 <br/>
 <strong>
  Job Description:
  <br/>
  <br/>
 </strong>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 A Senior SEO/GEO Specialist drives end-to-end organic visibility across search engines and generative AI platforms by leading advanced keyword strategy, technical optimization, content direction, and LLM-based visibility improvements. The role involves conducting deep competitive and intent analysis, improving site architecture and E-E-A-T signals, managing GEO initiatives such as LLM persona testing, answer optimization, and prompt-based visibility enhancements, while partnering with cross-functional teams to align on business objectives. This specialist monitors performance across traditional SEO and emerging generative channels, translates insights into actionable roadmaps, and ensures consistent brand presence and recommendation across search, AI assistants, and multimodal platforms.
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Drive end-to-end organic visibility across search engines and generative AI platforms.
  </li>
  <li>
   Lead advanced keyword strategy and intent-based analysis.
  </li>
  <li>
   Conduct technical SEO audits and implement site architecture improvements.
  </li>
  <li>
   Optimize content strategy, including E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.
  </li>
  <li>
   Manage GEO (Generative Engine Optimization) initiatives
  </li>
  <li>
   Monitor performance across traditional SEO and emerging generative AI channels.
  </li>
  <li>
   Translate performance insights into actionable roadmaps and strategies.
  </li>
  <li>
   Collaborate with cross-functional teams to align SEO/GEO initiatives with business objectives.
  </li>
  <li>
   Ensure consistent brand presence and recommendation across search engines, AI search engines, and multimodal platforms.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4&ndash;7 years of hands-on experience in SEO, with exposure to Generative Engine Optimization (GEO) or AI-driven search visibility.
  </li>
  <li>
   Strong expertise in keyword research, intent modeling, competitive analysis, and content optimization.
  </li>
  <li>
   Solid technical SEO knowledge, including crawling, indexing, site architecture, structured data, Core Web Vitals, and technical audits.
  </li>
  <li>
   Familiarity with generative AI platforms and concepts such as LLM persona testing, prompt optimization, and generative answer ranking.
  </li>
  <li>
   Proficiency with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, and basic BI dashboards.
  </li>
  <li>
   Ability to analyze complex datasets and translate insights into clear, actionable SEO/GEO strategies.
  </li>
  <li>
   Strong understanding of E-E-A-T principles and how they influence organic visibility across both traditional and AI-driven search environments.
  </li>
  <li>
   Experience collaborating with product, content, engineering, data, UX, or media teams to deliver integrated organic growth initiatives.
  </li>
  <li>
   Excellent communication skills with the ability to simplify technical concepts for non-technical stakeholders.
  </li>
  <li>
   Curious, adaptable, and proactive, with a passion for emerging search behaviours, AI interfaces, and multimodal discovery.
   <br/>
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Location:
  <br/>
  <br/>
 </strong>
 Riyadh
 <br/>
 <br/>
 <strong>
  Brand:
  <br/>
  <br/>
 </strong>
 Merkle
 <br/>
 <br/>
 <strong>
  Time Type:
  <br/>
  <br/>
 </strong>
 Full time
 <br/>
 <br/>
 <strong>
  Contract Type:
  <br/>
  <br/>
 </strong>
 Permanent
</div>


Senior SEO Executive

Dentsu

<div>The purpose of this role is to implement and execute SEO initiatives, in line with the agreed strategy, to maintain, develop and exceed client performance targets.<div></div><div>
Job Description:</div><div>
About the Role</div><div></div><div>
A Senior SEO/GEO Specialist drives end-to-end organic visibility across search engines and generative AI platforms by leading advanced keyword strategy, technical optimization, content direction, and LLM-based visibility improvements. The role involves conducting deep competitive and intent analysis, improving site architecture and E-E-A-T signals, managing GEO initiatives such as LLM persona testing, answer optimization, and prompt-based visibility enhancements, while partnering with cross-functional teams to align on business objectives. This specialist monitors performance across traditional SEO and emerging generative channels, translates insights into actionable roadmaps, and ensures consistent brand presence and recommendation across search, AI assistants, and multimodal platforms.</div><div></div><div>
Job Description</div><div><div><div><div><ul><li><div>
Drive end-to-end organic visibility across search engines and generative AI platforms.</div></li><li><div>
Lead advanced keyword strategy and intent-based analysis.</div></li><li><div>
Conduct technical SEO audits and implement site architecture improvements.</div></li><li><div>
Optimize content strategy, including E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.</div></li><li><div>
Manage GEO (Generative Engine Optimization) initiatives</div></li><li><div>
Monitor performance across traditional SEO and emerging generative AI channels.</div></li><li><div>
Translate performance insights into actionable roadmaps and strategies.</div></li><li><div>
Collaborate with cross-functional teams to align SEO/GEO initiatives with business objectives.</div></li><li><div>
Ensure consistent brand presence and recommendation across search engines, AI search engines, and multimodal platforms.</div></li></ul></div></div></div></div><div></div><div>
Requirements</div><ul><li><div>
4&ndash;7 years of hands-on experience in SEO, with exposure to Generative Engine Optimization (GEO) or AI-driven search visibility.</div></li><li><div>
Strong expertise in keyword research, intent modeling, competitive analysis, and content optimization.</div></li><li><div>
Solid technical SEO knowledge, including crawling, indexing, site architecture, structured data, Core Web Vitals, and technical audits.</div></li><li><div>
Familiarity with generative AI platforms and concepts such as LLM persona testing, prompt optimization, and generative answer ranking.</div></li><li><div>
Proficiency with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, and basic BI dashboards.</div></li><li><div>
Ability to analyze complex datasets and translate insights into clear, actionable SEO/GEO strategies.</div></li><li><div>
Strong understanding of E-E-A-T principles and how they influence organic visibility across both traditional and AI-driven search environments.</div></li><li><div>
Experience collaborating with product, content, engineering, data, UX, or media teams to deliver integrated organic growth initiatives.</div></li><li><div>
Excellent communication skills with the ability to simplify technical concepts for non-technical stakeholders.</div></li><li><div>
Curious, adaptable, and proactive, with a passion for emerging search behaviours, AI interfaces, and multimodal discovery.</div></li></ul><div></div><div>
Location:</div>
Riyadh<div></div><div>
Brand:</div>
Merkle<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent</div>

Merkle

<div>
 <p>
  <strong>
   About Merkle
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Merkle, part of the dentsu network, powers the experience economy by combining data, technology, and creativity to deliver customer experiences that set brands apart. For over 35 years, Merkle has partnered with global brands to build loyalty, drive growth, and create meaningful connections. Recognized by leading analyst firms as a global leader in digital transformation, commerce, experience design, and data management, Merkle brings together over 16,000 employees across 30+ countries.
 </p>
 <p>
 </p>
 <p>
  At Merkle, you&rsquo;ll join a collaborative culture where innovation and problem-solving thrive, giving you the opportunity to shape the future of customer experience while growing your skills and career.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   About the Role
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  A Senior SEO/GEO Specialist drives end-to-end organic visibility across search engines and generative AI platforms by leading advanced keyword strategy, technical optimization, content direction, and LLM-based visibility improvements. The role involves conducting deep competitive and intent analysis, improving site architecture and E-E-A-T signals, managing GEO initiatives such as LLM persona testing, answer optimization, and prompt-based visibility enhancements, while partnering with cross-functional teams to align on business objectives. This specialist monitors performance across traditional SEO and emerging generative channels, translates insights into actionable roadmaps, and ensures consistent brand presence and recommendation across search, AI assistants, and multimodal platforms.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Drive end-to-end organic visibility across search engines and generative AI platforms.
  </li>
  <li>
   Lead advanced keyword strategy and intent-based analysis.
  </li>
  <li>
   Conduct technical SEO audits and implement site architecture improvements.
  </li>
  <li>
   Optimize content strategy, including E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.
  </li>
  <li>
   Manage GEO (Generative Engine Optimization) initiatives
  </li>
  <li>
   Monitor performance across traditional SEO and emerging generative AI channels.
  </li>
  <li>
   Translate performance insights into actionable roadmaps and strategies.
  </li>
  <li>
   Collaborate with cross-functional teams to align SEO/GEO initiatives with business objectives.
  </li>
  <li>
   Ensure consistent brand presence and recommendation across search engines, AI search engines, and multimodal platforms.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   4&ndash;7 years of hands-on experience in SEO, with exposure to Generative Engine Optimization (GEO) or AI-driven search visibility.
  </li>
  <li>
   Strong expertise in keyword research, intent modeling, competitive analysis, and content optimization.
  </li>
  <li>
   Solid technical SEO knowledge, including crawling, indexing, site architecture, structured data, Core Web Vitals, and technical audits.
  </li>
  <li>
   Familiarity with generative AI platforms and concepts such as LLM persona testing, prompt optimization, and generative answer ranking.
  </li>
  <li>
   Proficiency with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, and basic BI dashboards.
  </li>
  <li>
   Ability to analyze complex datasets and translate insights into clear, actionable SEO/GEO strategies.
  </li>
  <li>
   Strong understanding of E-E-A-T principles and how they influence organic visibility across both traditional and AI-driven search environments.
  </li>
  <li>
   Experience collaborating with product, content, engineering, data, UX, or media teams to deliver integrated organic growth initiatives.
  </li>
  <li>
   Excellent communication skills with the ability to simplify technical concepts for non-technical stakeholders.
  </li>
  <li>
   Curious, adaptable, and proactive, with a passion for emerging search behaviours, AI interfaces, and multimodal discovery.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Additional information
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Dentsu is an equal opportunity employer. We do not discriminate based on sex, gender identity, race, colour, national origin, religion, sexual orientation, disabilities, or any other protected basis because we believe the best and brightest come from all walks of life. We aspire to foster a community in which diversity is valued in both our employees and our ideas.
 </p>
 <p>
 </p>
</div>


Supertech Innovation Labs

<div>
 The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Execute performance marketing campaigns across Meta, Google, and other platforms
  </li>
  <li>
   Manage SEO/SEM and optimize product listings to improve visibility and ranking
  </li>
  <li>
   Coordinate promotional campaigns aligned with the marketing calendar
  </li>
  <li>
   Track key metrics including traffic, CTR, conversion rate, and ROAS
  </li>
  <li>
   Collaborate with creative, content, and product teams on campaign execution
  </li>
  <li>
   Manage CRM and email marketing for retention and re-engagement
  </li>
  <li>
   Prepare weekly and monthly performance reports and insights
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor's degree in Marketing, E-Commerce, or related field
  </li>
  <li>
   2-4 years of experience in digital or e-commerce marketing
  </li>
  <li>
   Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools
  </li>
  <li>
   Knowledge of SEO principles and e-commerce CMS platforms
  </li>
  <li>
   Data-driven mindset with strong attention to detail
  </li>
 </ul>
</div>


E-Commerce Marketing Specialist

Supertech Group

<div><p>The E-Commerce Marketing Specialist will drive traffic, engagement, and online sales for webook.com through performance marketing, SEO, and content optimization. The role focuses on maximizing visibility and conversion through data-driven strategies and effective digital campaigns.</p><p><b>
Key Responsibilities</b></p><ul>
<li>
Execute performance marketing campaigns across Meta, Google, and other platforms.</li>
<li>Manage SEO/SEM and optimize product listings to improve visibility and ranking.</li>
<li>Coordinate promotional campaigns aligned with the marketing calendar.</li>
<li>Track key metrics including traffic, CTR, conversion rate, and ROAS.</li>
<li>Collaborate with creative, content, and product teams on campaign execution.</li>
<li>Manage CRM and email marketing for retention and re-engagement.</li>
<li>Prepare weekly and monthly performance reports and insights.</li>
</ul><p><b>
Requirements</b></p><ul>
<li>
Bachelor&rsquo;s degree in Marketing, E-Commerce, or related field.</li>
<li>2&ndash;4 years of experience in digital or e-commerce marketing.</li>
<li>Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.</li>
<li>Knowledge of SEO principles and e-commerce CMS platforms.</li>
<li>Data-driven mindset with strong attention to detail.</li></ul></div>

PulseMediaNL

<div>
 <strong>
  About PulseMedisNL
  <br/>
  <br/>
 </strong>
 PulseMedisNL is a dynamic and innovative digital marketing agency that specializes in providing cutting-edge marketing solutions for businesses in the healthcare, medical, and wellness sectors. Our mission is to help clients in these industries achieve sustainable growth through data-driven strategies, high-performance campaigns, and creative solutions.
 <br/>
 <br/>
 As PulseMedisNL continues to expand its global reach, we are specifically seeking a highly skilled
 <strong>
  Digital Marketing Specialist
 </strong>
 based in the
 <strong>
  MENA region
 </strong>
 . This is a fully
 <strong>
  remote
 </strong>
 role, giving you the flexibility to work from anywhere in the MENA region while being part of a vibrant, fast-paced team.
 <br/>
 <br/>
 If you are an experienced digital marketing professional with a passion for healthcare marketing and a strong grasp of regional trends, we would love to have you on board!
 <br/>
 <br/>
 <strong>
  Key Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and Implement Digital Marketing Campaigns:
  </li>
  <li>
   Lead the creation and execution of integrated digital marketing campaigns for healthcare and medical clients in the MENA region. This includes strategies for SEO, SEM, content marketing, social media, email marketing, and paid media.
  </li>
  <li>
   SEO &amp; SEM Optimization:
  </li>
  <li>
   Direct SEO efforts to enhance organic rankings and increase relevant traffic for client websites in Arabic and English. Manage Google Ads, Bing Ads, and other paid search campaigns, optimizing for better results, cost-per-click (CPC), and return on investment (ROI).
  </li>
  <li>
   Social Media Strategy &amp; Management:
  </li>
  <li>
   Develop and implement social media strategies for clients in the MENA region, focusing on platforms like Facebook, Instagram, LinkedIn, and Twitter. Create both organic and paid campaigns that engage audiences and generate leads.
  </li>
  <li>
   Content Marketing:
  </li>
  <li>
   Collaborate with the content team to produce healthcare-compliant content that resonates with audiences in the MENA region. This includes blog posts, case studies, whitepapers, and other digital content that supports SEO and lead generation.
  </li>
  <li>
   Email Marketing Campaigns:
  </li>
  <li>
   Design and execute email marketing campaigns for lead nurturing, customer retention, and conversion. Use segmentation and data insights to craft targeted and highly effective email communications.
  </li>
  <li>
   Data Analytics &amp; Reporting:
  </li>
  <li>
   Use tools like Google Analytics, SEMrush, and other analytics platforms to monitor the performance of digital campaigns. Provide actionable insights based on KPIs and make data-driven recommendations for optimizing campaigns.
  </li>
  <li>
   Conversion Rate Optimization (CRO):
  </li>
  <li>
   Continuously test and optimize landing pages, forms, and calls-to-action (CTAs) to maximize conversions for all digital marketing touchpoints.
  </li>
  <li>
   Client Collaboration &amp; Communication:
  </li>
  <li>
   Work closely with account managers and the design team to ensure campaigns meet client objectives and align with their business goals. Maintain strong communication with clients, offering strategic guidance and campaign updates.
  </li>
  <li>
   Stay Current with Industry Trends:
  </li>
  <li>
   Keep up-to-date with the latest digital marketing trends, tools, and best practices, particularly those relevant to the MENA region. Innovate and test new strategies to stay ahead of the curve.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Required Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Experience:
  </li>
  <li>
   3+ years of experience in digital marketing, particularly in SEO, SEM, content marketing, and social media management.
  </li>
  <li>
   Experience working with clients in the healthcare, medical, or wellness industries is a significant advantage.
  </li>
  <li>
   Proven experience running digital marketing campaigns in the MENA region.
  </li>
  <li>
   Education:
  </li>
  <li>
   Bachelor&rsquo;s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
  </li>
  <li>
   Skills &amp; Expertise:
  </li>
  <li>
   Strong knowledge of SEO, SEM (Google Ads), and Google Analytics.
  </li>
  <li>
   Expertise in paid social campaigns on platforms like Facebook Ads, LinkedIn Ads, and Instagram.
  </li>
  <li>
   Strong writing and content creation skills, with a focus on both English and Arabic content.
  </li>
  <li>
   Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
  </li>
  <li>
   Familiarity with conversion optimization tools (e.g., Google Optimize, A/B testing).
  </li>
  <li>
   Excellent analytical skills, with the ability to translate data into actionable insights.
  </li>
  <li>
   Strong communication skills, both written and verbal, in English and Arabic (preferred).
  </li>
  <li>
   Technical Skills:
  </li>
  <li>
   Familiarity with CMS platforms (e.g., WordPress, Shopify).
  </li>
  <li>
   Proficiency in design tools (e.g., Canva, Adobe Suite) is a plus.
  </li>
  <li>
   Experience with CRM tools (e.g., Salesforce, HubSpot) is a bonus.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Preferred Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Google Ads and/or Facebook Blueprint certification.
  </li>
  <li>
   Experience with marketing automation tools (e.g., HubSpot, ActiveCampaign).
  </li>
  <li>
   Familiarity with healthcare-specific digital marketing regulations (e.g., HIPAA, GDPR).
  </li>
  <li>
   Knowledge of regional healthcare and digital marketing trends in the MENA region.
  </li>
  <li>
   Bilingual in English and Arabic is highly desirable.
   <br/>
   <br/>
  </li>
 </ul>
 Why Join PulseMedisNL?
 <br/>
 <br/>
 <ul>
  <li>
   Competitive Salary &amp; Benefits:
  </li>
  <li>
   Attractive compensation package based on experience.
  </li>
  <li>
   Comprehensive health, dental, and vision benefits (if applicable by country).
  </li>
  <li>
   Generous paid time off and holidays.
  </li>
  <li>
   Professional Development:
  </li>
  <li>
   Opportunities for career growth and continuous learning.
  </li>
  <li>
   Access to industry conferences, courses, and certifications.
  </li>
  <li>
   Fully Remote Work Environment:
  </li>
  <li>
   Work from anywhere within the MENA region, with flexible work hours to accommodate your schedule and time zone.
  </li>
  <li>
   A remote-first culture that promotes work-life balance.
  </li>
  <li>
   Innovative &amp; Supportive Culture:
  </li>
  <li>
   Collaborate with a creative, results-driven team that values innovation and new ideas.
  </li>
  <li>
   A supportive environment where personal growth and professional development are prioritized.
  </li>
  <li>
   Impactful Work:
  </li>
  <li>
   Be part of a team that&rsquo;s making a significant impact on healthcare marketing in the MENA region and globally.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  How To Apply
  <br/>
  <br/>
 </strong>
 If you're a proactive, results-oriented Digital Marketing Specialist based in the
 <strong>
  MENA region
 </strong>
 , we want to hear from you! Please submit your resume.
 <br/>
 <br/>
 PulseMedisNL is an equal opportunity employer, and we welcome applicants from all backgrounds. We encourage individuals from diverse perspectives to apply.
</div>


Digital Marketing Specialist

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