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trade marketing manager

Rgheeb

<div>Rgheeb is in search of a creative and analytical Trade Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing trade marketing strategies that enhance brand visibility and drive sales across various retail channels. You will collaborate closely with the sales, marketing, and product development teams to ensure that our products are effectively positioned in the market and resonate with our target audience. The ideal candidate will have a solid background in trade marketing, strong analytical skills, and a passion for innovative marketing solutions. If you are ready to make a significant impact on our brand&rsquo;s success, we would love to hear from you!
Responsibilities<ul><li><ul><li>
Develop annual and quarterly promotional plans in alignment with Sales objectives.</li><li>
Design and execute trade promotions (discounts, bundles, seasonal campaigns).</li><li>
Enhance in-store visibility through POS materials and merchandising initiatives.</li><li>
Analyze promotional performance and measure return on investment (ROI).</li><li>
Support the Sales team with tools, programs, and initiatives to achieve targets.</li><li>
Coordinate with Supply Chain to ensure product availability during campaigns.</li><li>
Monitor competitor activities and market trends.</li><li>
Prepare regular performance reports on trade marketing activities and sales impact.</li></ul></li></ul> 

Requirements 
<ul><li>
Bachelor&rsquo;s degree in Marketing, Business Administration, or related field.</li><li>
8 to 10 years of experience in Trade Marketing in the FMCG industry.</li><li>
Strong understanding of Traditional Trade and/or Modern Trade channels.</li><li>
Experience in promotional planning and performance analysis.</li><li>
Strong analytical skills and proficiency in Excel.</li></ul></div>

Trade Marketing Manager (FMCG)

Almarai - المراعي

<div>
 
 
 Regional Trading Marketing Manager | Saudi Arabia, Riyadh
 
 
 
 
 
 
 
 
 The Company:
 
 
 
 
 
 
 
 
 
 Founded in 1977, Almarai Company is the world&rsquo;s largest vertically integrated dairy company and the largest food and beverage manufacturing and distribution company in MENA. Headquartered in Riyadh, Almarai Company is ranked as the number one FMCG Brand in the MENA region and the market leader in all its categories across GCC, Egypt, and Jordan.
 
 
 Over five decades of sustainable growth, Almarai has consistently provided nutritious and healthy products to consumers of all ages, driven by its core principle: &ldquo;Quality you can trust.&rdquo;
 
 
 Almarai has expanded its product range to include, in addition to dairy products, juices and beverages, baked goods, poultry, infant formula, dates, fish and seafood, and bottled water, under more than 20 brands such as Almarai, L&rsquo;usine, 7DAYS, ALYOUM, Nuralac, Farm&rsquo;s Select, Ice Leaf, Almira, Seama, Oska, IVAL, Almara Pro, Premier Chef, Bakemart, and others.
 
 
 Almarai currently employs over 43,000 Quality Makers, across the GCC, Egypt &amp; Jordan.
 
 
 In 2025, Almarai reported net income of SAR 2.4 billion on sales of SAR 22 billion.
 
 
 
 
 
 About the role:
 
 
 <ul>
 <li>
 The Regional Trade Marketing Manager role is responsible for developing and executing business and trade marketing strategies and integrated merchandising programs that drive profitable growth and increase the long-term value of our brands
 </li>
 <li>
 Development and execution of trade and channel-specific plans at regions/countries. Working closely with the RGMs, Head office team and our merchandising/POSM partners to contribute significantly to the achievement of channel financial objectives and our goal of becoming our trade partner&rsquo;s most valued supplier
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Lead development and implementation of the regional Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region.
 </li>
 <li>
 Develop and implement tailor‑made promotional programs for all channels, and ensure that they are in line with overall business strategy
 </li>
 <li>
 Develop Look of Success (LoS) by channel and ensure full compliance to the LoS guide.
 </li>
 <li>
 Work with marketing and Sales team to agree the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in market (from design, to production, logistics, how to fill strategies etc.). Planned product‑sampling sessions.
 </li>
 <li>
 Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives.
 </li>
 <li>
 Manage all assigned trade marketing resources, materials and equipment in an efficient manner to maximize the use and extend the life of the organization&rsquo;s assets. Support and lead photo recognition capability.
 </li>
 <li>
 Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results.
 </li>
 <li>
 Work with Sales teams to negotiate and sell‑in marketing activations and customer growth initiatives to our trade partners. Monitoring the Merchandising Supervisors to organize merchandising Call Plan.
 </li>
 <li>
 Achievement of a consistent high standard of daily, juice, food and bakery displays in the market through photo display KPIs.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in BA or a related field
 </li>
 <li>
 At least 5 years&rsquo; Category management and/or Trade Marketing experience with a reputable FMCG company in the Middle East.
 </li>
 <li>
 English Fluency
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 Almarai offers a competitive package, generous leave, medical coverage, discretionary bonus, training, and development etc.
 
 
 
 
 This is a great opportunity to join a successful and expanding global business, offering an excellent remuneration and benefits package.
 
 
 
</div>

Regional Trading Marketing Manager

PepsiCo

<div>Overview:
<div>
The Category Excellence Manager is responsible for leading and enhancing the category growth and activation agenda across Modern Trade, E-Commerce, and Away-From-Home (AFH) channels. The role adapts worldwide category management and customer engagements best practices to the KSA market, ensuring proper rollout and adoption. It leads the World Class Customer Engagement (WCCE) model, drives cross-functional alignment across Sales, RGM, Marketing and E-Com, and ensures execution excellence in major commercial events (e.g. World Cup, formula 1, Ramadan). The manager also supports capability building across field and head-office teams to deliver profitable, insight-led category growth.</div>
Responsibilities:
<ul><li>Develop the multi-channel category capability-building strategy, with a detailed annual rollout and scorecard.</li><li>
Partner with E-Commerce and AFH teams to embed category leadership principles and 4P strategies across all trade channels.</li><li>
Lead the development of customer-and event-based toolkits (assortment, content/visibility, pricing &amp; promotions)</li><li>
Co-own national event planning (World Cup. Formula 1, Ramadan, national Day) with Marketing and Sales for unified execution.</li><li>
Ensure regular review and organization of KPIs across MT, E-Com, and AFH performance dashboards.</li><li>
Coach Key Account Managers on profitable account management, leveraging analytics and shopper insights.</li><li>
Collaborate with the RGM and OT Excellence teams to integrate pricing, pack, and promotional effectiveness in trade plans.</li><li>
Document post-initiative learnings and share best practices to strengthen category execution capabilities across teams.</li></ul>
Qualifications:
<ul><li>8-10 years of FMCG experience in Sales, Category Management, or Trade Marketing, with 
exposure to E-Commerce and/or AFH.</li><li>
Strong commercial awareness and understanding of channel economics, shopper behavior, and event-based execution.</li><li>
Advanced analytical and problem-solving skills with proficiency in EPOS, Nielsen, Power BI, and digital commerce dashboards.</li><li>
Demonstrated functional expertise and a proven track record of delivering results in complex multi-channel environments.</li><li>
Strong verbal and written communication skills with the ability to lead discussions and influence across all levels.</li><li>
Excellent relationship building and collaboration skills, with internal stakeholders (Sales, RGM, Marketing) and external partners (Retailers, Platforms, Distributors.)</li><li>
Project management capability-able to lead cross functional teams, build critical paths, and deliver initiatives on time.</li><li>
Strong organizational ability to manage a high workload, multiple priorities, and deliver consistent outcomes.</li><li>
Experience in event-based commercial planning (e.g. Ramadan, formula 1, World Cup).</li><li>
Fluent in English and Arabic with excellent presentation and facilitation skills.</li><li>
Strong interpersonal and leadership skills, able to motivate and develop teams while maintaining collaborative collaborative relationship across functions.</li><li>
Results-driven and strategically minded, demonstrating integrity, sound judgment, and discipline planning in execution.</li></ul></div>

Category Excellence & Customer Development OT Senior Manager

EssilorLuxottica Chalhoub

Trade Marketing&middot; Oversee the smooth execution of in-store activations.&middot; Assist in the conceptualization, planning, and implementation of events and activations aimed at boosting brand awareness and driving foot traffic, in line with business goals.&middot; Manage the production and tracking of Gifts with Purchase (GWP), from production to store delivery.&middot; Handle orders and requests for uniforms and POSM (point-of-sale materials such as shopping bags, vouchers, etc.).&middot; Collaborate closely with corporate Visual Merchandising (VM) and the local product manager to establish and update planograms for new and existing stores.&middot; Oversee the ordering of Point of Purchase (POP) materials for new store openings and ensure timely delivery prior to opening.&middot; Manage the government permits for promotional periods, store events, and other relevant activities.Visual Merchandising&middot; Lead the physical setup of store VM during the opening process, including staff training on new visual merchandising standards.&middot; Strategically arrange merchandise to optimize visibility, accessibility, and appeal.&middot; Train sales associates on visual merchandising best practices and techniques to ensure maximum product visibility.&middot; Produce and deliver all graphic visuals and communication materials for ongoing campaigns to stores.&middot; Ensure effective execution and installation of front door campaigns, showcasing products to increase brand visibility and sales.&middot; Collect feedback from store staff to enhance the customer experience.&middot; Maintain brand consistency across all marketing materials, including signage, advertisements, and promotional content.&middot; Manages the calendar of digital screen content to be reflecting the timely campaigns.Budget Tracking &amp; Reporting&middot; Process payment requests within ELC and other market partners, liaise with external vendors, and track marketing expenditures, ensuring alignment with the allocated budget.&middot; Mall Marketing Management:&middot; Works closely with local mall marketing teams to ensure permits.&middot; Liaise with mall marketing for promotional communication, social content, events, and trade events.Brand Marketing &middot; Provide support to execute regional in-store events, activations, and pop-ups to drive footfall and conversion.&middot; Support PR initiatives, influencer visits, and product seeding in coordination with the PR team.&middot; Coordinate with influencers and key opinion leaders (KOLs) for region-specific marketing activations.&middot; Ensure proper localization and brand consistency in all marketing collateral and displays.&middot; Act as liaison with mall management to implement joint marketing campaigns, events, and media placements.Monitor the performance of activations and campaigns, including customer engagement, traffic, and sales impact.Job Types: Full-time, Permanent

Marketing Specialist (Saudi National)

The Coca-Cola Bottling Company of Saudi Arabia

<div>
 
 
 Role Purpose:
 
 
 
 To assist in creating and improving the brand value in the market by executing the channel and trade marketing plans in one of the main regions of Saudi (Center, West, East, South) to improve product volume sales and market share, while grow the respective Execution KPIs based on PICOS identified by the system.
 
 
 
 
 
 
 Accountabilities:
 
 
 <ul>
 <li>
 Assist in marketing campaigns and NPL through coordination and follow-up to ensure successfully implementation and achievement of marketing objectives.
 </li>
 <li>
 Conduct marketing studies, research, analyses to identify customer and customer profiles, demand patterns and capitalize on market opportunities and minimize effects of competitive activities.
 </li>
 <li>
 Monitor trade structure, channel dynamics, and customer segmentation in the assigned region to enable designing the relevant channel &amp; trade marketing plans in collaboration with the Channel &amp; Trade Marketing Manager, Regional Sales Manager of the assigned region, and the Channel Leads.
 </li>
 <li>
 Assist in setting pricing policies that includes offers and discounts based on market analysis, the assigned pack/price, the study of competitors' pricing policies, and the cost estimation for the relevant brand.
 </li>
 <li>
 Execute the planned on-ground activation initiatives, and the sponsorship activities taking place in the assigned region, as per the annual marketing calendar.
 </li>
 <li>
 Monitor the daily sales performance and market share of competitors and follow-up on marketing campaigns and events for analysis and evaluation to ensure achieving the set goals.
 </li>
 <li>
 Assist in data collection and analysis concerning, sales rates, market share and other data regarding the concerned portfolio of brands.
 </li>
 <li>
 Work closely with the Channel &amp; Trade Marketing Manager, RSM of the assigned region, and the MT, GT &amp; OP Channel Leads to deploy the plans from ideation to execution, followed by post-evaluation and tracking.
 </li>
 <li>
 Manage the assigned initiatives from within the allocated DME budget, bundle promos and visibility &amp; execution drives with 100% utilization, and without overspending
 </li>
 <li>
 Analyze, post evaluate, and track the performance of all campaigns and initiatives using standard scorecards and dashboards, which will be shared flawlessly with CCBCSA and OU Stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Role Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in marketing or Business Administration
 </li>
 <li>
 3-5 years of experience in large scale FMCG industry, preferably in beverages
 </li>
 <li>
 Good understand and knowledge of modern marketing
 </li>
 <li>
 Knowledge of KSA beverages market history and trends in consumer behavior is a plus
 </li>
 <li>
 Fluent in English and Arabic
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Attributes:
 
 
 <ul>
 <li>
 Analytical Skills
 </li>
 <li>
 Results-oriented
 </li>
 <li>
 Budget Management &amp; Tracking
 </li>
 <li>
 Negotiation Skills
 </li>
 <li>
 Channel &amp; Trade Marketing Experience is a plus
 </li>
 </ul>
 
 
</div>

Trade Marketing Executive

AWS Investment Group LLC

Roles &amp; responsibilitiesWe are seeking a dynamic Country Manager to lead our FMCG operations across the GCC. This senior role carries full P&amp;L responsibility and ownership of sales growth, market expansion, distribution strategy, and team leadership. The ideal candidate has deep GCC market knowledge and a proven track record of scaling FMCG brands, driving performance, and delivering sustainable, profitable growth.<ul><li>Lead country operations with full P&amp;L accountability</li><li>Drive revenue growth across modern trade, general trade, and key accounts</li><li>Develop and execute market entry and expansion strategies</li><li>Build and manage distributors and retail partnerships</li><li>Lead and develop sales, marketing, and operations teams</li><li>Oversee pricing, trade marketing, promotions, and product launches</li><li>Ensure compliance with local regulations and company policies</li><li>Report performance and strategic insights to regional management</li></ul>Desired candidate profile<ul><li>Bachelor&rsquo;s degree in Business or related field (MBA preferred)</li><li>10&ndash;15 years&rsquo; experience in FMCG (GCC)</li><li>Proven experience as Key Account Manager / Head of Sales / Business Head</li><li>Strong understanding of GCC FMCG markets and trade channels</li><li>Excellent leadership, negotiation, and commercial skills</li><li>English required; Arabic is an advantage</li></ul>Job Types: Full-time, Permanent

Country Manager - FMCG

<div>Rgheeb is seeking a talented and strategic Traditional Trade Sales Manager to become a key member of our Client team. In this crucial position, you will be tasked with formulating and implementing sales strategies aimed at fostering growth within the traditional trade sector. Collaborating closely with distributors and retail partners, you will cultivate strong relationships, meet sales objectives, and improve market penetration. The ideal candidate will possess a robust background in traditional trade, outstanding leadership abilities, and a strong drive for achieving business outcomes. Join Rgheeb and play a vital role in our growth journey!
Responsibilities<ul><li>
Develop and implement effective sales strategies tailored to the traditional trade market.</li><li>
Manage relationships with distributors, wholesalers, and retailers to ensure optimal product visibility and availability.</li><li>
Analyze market trends and sales data to identify opportunities for growth and improvement.</li><li>
Collaborate with the marketing team to design promotional campaigns that align with sales objectives.</li><li>
Train and support sales personnel to ensure they have the necessary skills and tools to succeed.</li><li>
Monitor competitor activities and market conditions to stay ahead of trends.</li><li>
Prepare and present sales reports and forecasts to the senior management team.</li><li>
Conduct regular market visits to assess performance and develop strategies for improvement.</li></ul> 

Requirements 
<ul>
<li>Proven experience as a Sales Manager or in a similar role within the traditional trade sector.</li>
<li>Strong understanding of sales principles and customer relationship management.</li>
<li>Excellent communication and negotiation skills.</li>
<li>Demonstrated ability to lead and motivate a sales team.</li>
<li>Analytical mindset with the ability to interpret sales data and market trends.</li>
<li>Proficient in using CRM tools and Microsoft Office Suite.</li>
<li>Bachelor's degree in Business, Sales, Marketing, or a related field is preferred.</li></ul></div>

Traditional Trade Sales Manager

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