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assistant manager youtube monetization digital business

Sony Pictures Networks India

<div>
 
 Sony Pictures Networks India is seeking a Assistant Manager Youtube Monetization to join our team. The ideal candidate will be responsible for managing YouTube channels across SPNI&rsquo;s network, optimizing content strategy and operations, and leveraging analytics to drive growth, engagement, and revenue. The role requires strong analytical skills, deep understanding of YouTube CMS and performance metrics, and collaboration with cross-functional teams to achieve business objectives.
 
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 
 Education: Master's degree
 
 
 Experience: 4-5 years of experience in content operations, YouTube channel management and data analytics
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 1. Market Research &amp; Strategy
 
 
 <ul>
 <li>
 Conduct research on content performance across YouTube and other digital platforms to identify content trends and opportunities.
 </li>
 <li>
 Formulate the annual YouTube strategy and content roadmap backed by data-driven insights.
 </li>
 <li>
 Provide strategic content inputs to the business team to drive channel growth and engagement.
 </li>
 <li>
 Audit existing channels to uncover short- and long-term recommendations for improving audience engagement and key performance metrics.
 </li>
 </ul>
 
 
 2. Content Operations
 
 
 <ul>
 <li>
 Manage content release schedules on YouTube in coordination with internal stakeholders.
 </li>
 <li>
 Maintain master content MIS for all shows across network channels.
 </li>
 <li>
 Optimize metadata elements such as titles, tags, descriptions, playlists, thumbnails, and homepage layouts for enhanced discoverability.
 </li>
 <li>
 Ensure timely uploads with accurate metadata across all SPNI channels.
 </li>
 <li>
 Collaborate with programming, operations, legal, and finance teams to ensure smooth execution of YouTube operations.
 </li>
 <li>
 Develop creative engagement strategies to foster continuous audience and community interaction.
 </li>
 </ul>
 
 
 3. Business Growth &amp; Insights
 
 
 <ul>
 <li>
 Identify opportunities for revenue enhancement and subscriber growth through data-led insights.
 </li>
 <li>
 Analyze content health and recommend improvements to enhance channel performance.
 </li>
 <li>
 Utilize SEO/SMM tools and learnings to grow channels organically.
 </li>
 <li>
 Conceptualize and repackage archival content aligned with evolving viewer trends.
 </li>
 </ul>
 
 
 4. Reporting &amp; Analytics
 
 
 <ul>
 <li>
 Maintain and update daily and weekly reports including CMS data, channel performance, show-wise metrics, partner payouts, and dashboards.
 </li>
 <li>
 Track audience retention metrics (e.g., average view duration, % completion, watch time) to guide strategy.
 </li>
 <li>
 Present actionable insights and trends to business stakeholders for decision-making.
 </li>
 </ul>
 
 
 
 
 
 Skills &amp; Experience
 
 
 <ul>
 <li>
 4&ndash;5 years of experience in content operations and YouTube channel management.
 </li>
 <li>
 Strong command of YouTube CMS and YouTube/Google Analytics.
 </li>
 <li>
 Proven ability to implement in-video programming mechanisms (link cards, end screens, etc.).
 </li>
 <li>
 In-depth understanding of audience retention and engagement metrics.
 </li>
 <li>
 Strong analytical and numerical abilities with proficiency in MS Excel (pivot tables, dashboards).
 </li>
 <li>
 Knowledge of Python programming preferred.
 </li>
 <li>
 Familiarity with content across entertainment, kids, regional, and sports verticals.
 </li>
 <li>
 Prior experience in the Media &amp; Entertainment (M&amp;E) sector is desirable.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why join us?
 
 
 
 Why join us? Sony Pictures Networks is home to some of India&rsquo;s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn&rsquo;t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother &amp; Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!
 
 
 
</div>

Assistant Manager - YouTube Monetization, Digital Business

PINKVILLA

<div>
 
 
 Job Summary
 
 
 
 Pinkvilla is looking for a
 
 YouTube Channel Manager
 
 to lead the growth, performance, and daily operations of our YouTube channels. The ideal candidate will be responsible for
 
 content planning, publishing, optimization, analytics, audience growth, and monetization strategy
 
 , ensuring our channels consistently deliver high engagement, strong watch time, and subscriber growth.
 
 
 
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Channel Management &amp; Publishing
 
 
 <ul>
 <li>
 Manage end-to-end operations of Pinkvilla&rsquo;s YouTube channels (main + vertical channels if any)
 </li>
 <li>
 Own the publishing calendar, upload schedules, and content pipeline coordination
 </li>
 <li>
 Ensure correct metadata uploads: titles, descriptions, tags, thumbnails, chapters, end screens, cards, playlists, etc.
 </li>
 <li>
 Maintain channel hygiene and organization (playlists, series grouping, pinned comments, community tab)
 </li>
 </ul>
 
 
 YouTube Growth &amp; Optimization
 
 
 <ul>
 <li>
 Optimize videos for discoverability via SEO-led titles, tags, descriptions, and keyword strategy
 </li>
 <li>
 Drive growth through YouTube best practices for:
 </li>
 <li>
 CTR improvement (thumbnail + title testing)
 </li>
 <li>
 Watch time and retention improvements
 </li>
 <li>
 Session time / binge viewing through playlists and suggested strategy
 </li>
 <li>
 Work on
 
 A/B testing
 
 for thumbnails and titles to improve performance
 </li>
 </ul>
 
 
 Performance &amp; Analytics
 
 
 <ul>
 <li>
 Track daily/weekly/monthly channel performance and content trends
 </li>
 <li>
 Monitor key metrics: views, watch time, retention, CTR, impressions, subscriber growth, RPM/CPM
 </li>
 <li>
 Build actionable insights and share performance reports with leadership and content teams
 </li>
 <li>
 Identify what formats, talent, and topics are scaling and double down accordingly
 </li>
 </ul>
 
 
 Content Strategy &amp; Coordination
 
 
 <ul>
 <li>
 Work closely with editorial, video producers, post-production and social teams
 </li>
 <li>
 Suggest YouTube-first content formats (long-form + Shorts + Live)
 </li>
 <li>
 Create strategies for:
 </li>
 <li>
 Celebrity interviews
 </li>
 <li>
 Entertainment news formats
 </li>
 <li>
 Fashion/beauty + lifestyle video series
 </li>
 <li>
 Guide improvements in scripting, pacing, hooks, and video structure based on audience retention
 </li>
 </ul>
 
 
 Shorts &amp; Trending Content
 
 
 <ul>
 <li>
 Drive YouTube Shorts strategy to increase reach and subscriber conversion
 </li>
 <li>
 Track trends and recommend quick-turnaround content ideas
 </li>
 <li>
 Ensure Shorts are optimized with proper packaging, captions, hashtags and posting frequency
 </li>
 </ul>
 
 
 Monetization &amp; Compliance
 
 
 <ul>
 <li>
 Support monetization growth via content optimization and rights-safe publishing
 </li>
 <li>
 Ensure adherence to YouTube policies, copyright, claims, and community guidelines
 </li>
 <li>
 Coordinate with CMS/rights teams where required
 </li>
 <li>
 Handle escalations such as strikes, claims, and restricted videos (if needed)
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Key Skills Required
 
 
 <ul>
 <li>
 Strong understanding of
 
 YouTube algorithm
 
 , analytics, and growth levers
 </li>
 <li>
 Hands-on experience with
 
 YouTube Studio
 
 , CMS, and channel backend operations
 </li>
 <li>
 Strong knowledge of
 
 YouTube SEO
 
 , packaging strategy (title + thumbnail), retention improvement
 </li>
 <li>
 Experience managing
 
 entertainment / celebrity / pop culture
 
 content preferred
 </li>
 <li>
 Strong coordination and stakeholder management skills
 </li>
 <li>
 Ability to work fast in a high-volume content environment
 </li>
 <li>
 Strong communication + reporting skills
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Tools &amp; Platforms
 
 
 <ul>
 <li>
 YouTube Studio / YouTube Analytics
 </li>
 <li>
 Google Sheets / Excel (reporting &amp; dashboards)
 </li>
 <li>
 TubeBuddy / VidIQ (optional but preferred)
 </li>
 <li>
 Basic knowledge of Adobe Premiere / Final Cut / Canva (good to have)
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Media, Communications, Marketing, or similar (preferred)
 </li>
 <li>
 3&ndash;7 years of experience managing YouTube channels (publisher/media preferred)
 </li>
 <li>
 Experience with entertainment, Bollywood, celebrity content is a plus
 </li>
 </ul>
 
 
 
 
 
 
 
 
 KPIs / Success Metrics
 
 
 <ul>
 <li>
 Subscriber growth
 </li>
 <li>
 Watch time growth
 </li>
 <li>
 CTR improvement
 </li>
 <li>
 Audience retention uplift
 </li>
 <li>
 Increased traffic from Browse/Suggested/Search
 </li>
 <li>
 Consistency in uploads and performance stability
 </li>
 <li>
 Revenue growth (RPM/CPM improvement)
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why Join Pinkvilla-
 
 
 <ul>
 <li>
 Work with one of India&rsquo;s leading entertainment &amp; pop culture digital brands
 </li>
 <li>
 Opportunity to scale large YouTube audiences across formats (long-form + Shorts)
 </li>
 <li>
 High ownership role with direct impact on growth and performance
 </li>
 </ul>
 
 
</div>

YouTube Channel Manager

<div>
 
 We are hiring for : Manager Games Commercial Operation
 
 
 
 
 
 
 Educational Qualifications
 
 
 
 CA
 
 
 
 Years of Experience (minimum &amp; maximum)
 
 
 
 04-08 Years
 
 
 
 
 
 
 Purpose of the Role
 
 
 
 The
 
 Manager &ndash; Games Commercial Operations
 
 is responsible for managing end-to-end commercial operations for the Games business, covering monetization, billing, revenue reconciliation, and collections across game titles and platforms. The role partners closely with Games Business, Product, Monetization, Finance, and Technology teams to ensure accurate pricing, billing, revenue recognition, and strong commercial controls.
 
 
 This role ensures revenue assurance, minimizes revenue leakage, improves collection efficiency, and supports scalable growth of the Games business through robust commercial governance, analytics, and process automation.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 &bull; Partner with Games Business, Product, and Monetization teams to validate pricing, in-game offers, subscriptions, and commercial constructs.
 
 
 &bull; Own end-to-end order-to-revenue cycle for Games, including deal setup, usage tracking, billing, reconciliation, and collections.
 
 
 &bull; Monitor in-game transactions, usage, payouts, and settlements to ensure billing accuracy and revenue completeness.
 
 
 &bull; Implement and enforce commercial concurrence guidelines, pricing frameworks, and discounting controls for Games monetization.
 
 
 &bull; Drive accurate and timely billing for games revenue streams (IAPs, subscriptions, passes, partnerships, sponsorships).
 
 
 &bull; Ensure timely collections and settlement of receivables from partners, platforms, and distributors with minimal aged outstanding.
 
 
 &bull; Analyze player usage, monetization trends, and payment patterns to identify revenue enhancement and leakage prevention opportunities.
 
 
 &bull; Work with Finance and Tax teams to ensure correct revenue recognition, settlements, and statutory compliance.
 
 
 &bull; Collaborate with Technology and Data teams to automate reconciliation, dashboards, and commercial reporting.
 
 
 &bull; Track Games revenue vs AOP and highlight risks, opportunities, and mitigation plans.
 
 
 &bull; Coordinate with regional, billing, and partner management teams to resolve disputes and close outstanding balances.
 
 
 &bull; Provide commercial insights and recommendations to leadership to support Games growth strategy.
 
 
 
 
 
 
 Key Deliverables
 
 
 
 &bull; Accurate and timely reconciliation of Games revenue across platforms and partners.
 
 
 &bull; High billing accuracy with reduced disputes and revenue leakage.
 
 
 &bull; Improved collection and settlement efficiency.
 
 
 &bull; Robust pricing and commercial governance framework for Games.
 
 
 &bull; Automated reporting and dashboards for Games commercial performance.
 
 
 &bull; Timely achievement of Games revenue AOP with mitigation actions.
 
 
 &bull; Strong stakeholder satisfaction across Games, Finance, and Technology teams.
 
</div>

Manager Games Commercial Operation

Choice TechLab

<div>
 
 
 
 You will:
 
 
 <ul>
 <li>
 Plan, create, and publish engaging content across Instagram, Facebook, YouTube, LinkedIn, and Twitter (X)
 </li>
 <li>
 Manage daily social media activities, including posts, stories, reels, comments, and DMs
 </li>
 <li>
 Develop and execute monthly content calendars aligned with marketing goals
 </li>
 <li>
 Coordinate with design, video, and marketing teams for creatives and campaigns
 </li>
 <li>
 Handle paid social media campaigns with a basic understanding of Meta Ads
 </li>
 <li>
 Monitor social media performance using analytics tools and prepare weekly/monthly reports
 </li>
 <li>
 Track trends, hashtags, and competitor activities to improve reach and engagement
 </li>
 <li>
 Engage with followers, respond to queries, and build an active online community
 </li>
 <li>
 Support influencer collaborations and campaign execution
 </li>
 <li>
 Coordinate with the HR team on employee engagement activities and employer branding,, including basic content capture and posting for social media
 </li>
 <li>
 Participate in brainstorming sessions to support overall brand presence and visibility through social media
 </li>
 <li>
 Maintain consistent brand tone, messaging, and visual identity across all platforms
 </li>
 </ul>
 
 
 
 
 
 You have:
 
 
 <ul>
 <li>
 2&ndash;4 years of proven experience as a Social Media Executive or in a similar role
 </li>
 <li>
 Strong understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn, Twitter/X), their algorithms, and best practices
 </li>
 <li>
 Good copywriting skills with strong attention to detail
 </li>
 <li>
 Basic knowledge of Meta Ads Manager and campaign objectives
 </li>
 <li>
 Hands-on experience with tools like Canva, Meta Business Suite, Hootsuite, or similar platforms
 </li>
 <li>
 An analytical mindset with the ability to interpret social media performance data
 </li>
 <li>
 Ability to multitask, meet deadlines, and work in a fast-paced environment
 </li>
 <li>
 Experience with video content, Reels/Shorts strategy, influencer marketing, or performance/lead-generation campaigns
 </li>
 </ul>
 
 
 
 
 
 
 
 
 We Are:
 
 
 
 Software development and consulting firm; Subsidiary of Choice International Limited which is a multi-diversified business enterprise; established in India in March 1993. The group operates from its head office in Mumbai and has zonal offices across the country and has several business verticals like Investment Banking, Broking, Hospitality, E-commerce, the Energy sector etc.
 
 
 We are fast emerging in the field of innovation to help accelerate the digital transformation journey by providing credible web solutions to foster business growth. We assist in business by offering Cloud, Mobile &amp; IT solutions that foster efficiency, growth, and ROI. We keep in mind the goals of the organization while simultaneously enhancing efficiency. Our dynamic team comprises Web Software Developers, Cloud Architects, Technical Consultants, Data Administrators, IT Security experts, DevOps Professionals &amp; Digital Marketing.
 
 
 
 
 
 
 You &amp; We:
 
 
 
 Together, we will strengthen the brand&rsquo;s presence across social media platforms while driving higher engagement, reach, and audience growth. We will create meaningful content and campaigns that align with business and marketing objectives, using insights and performance data to continuously refine and improve outcomes. Through consistent messaging and creative storytelling, we will build an authentic and recognizable digital brand voice.
 
 
 
 
</div>

Social Media Executive

<div>
 
 Job Description:
 
 
 
 
 
 Title: Assistant Manager &ndash; Programming Strategy &amp; Insights- Channel: Sony SAB
 
 
 Department: Research &amp; Programming Strategy
 
 
 Reports To: Manager / Senior Manager &ndash; Strategy &amp; Insights
 
 
 Location: Mumbai
 
 
 
 
 
 Role Overview
 
 <ul>
 <li>
 We are seeking a dynamic, analytical, and insight-driven Assistant Manager &ndash; Programming Strategy &amp; Insights to join the Research &amp; Strategy team at Sony SAB. This role is critical in shaping data-informed decision-making across Programming and Marketing by blending quantitative research with qualitative insights.
 </li>
 <li>
 As the key connector between the quantitative research team, qualitative insights function, and the programming strategy vertical, you will synthesize data into clear, actionable insights and create strategic narratives for senior management, content creators, and marketing teams.
 </li>
 </ul>
 
 
 
 
 Key Responsibilities
 
 
 1. Quantitative Analysis
 
 <ul>
 <li>
 Analyze audience data using BARC, internal analytics tools, and industry-standard measurement platforms.
 </li>
 <li>
 Interpret complex data sets to identify performance patterns across genres, time bands, demographics, and broadcast/digital platforms.
 </li>
 <li>
 Create dashboards, weekly performance summaries, and deep-dive analyses to guide programming decisions.
 </li>
 </ul>
 
 
 
 
 2. Insight Generation
 
 
 Integrate quantitative metrics with qualitative inputs (focus groups, consumer feedback, social listening, viewer behavior studies).
 
 <ul>
 <li>
 Build a holistic 360&deg; perspective of audience needs, content preferences, and consumption behaviours.
 </li>
 <li>
 Identify emerging trends, competitive shifts, and whitespace opportunities to support content development and scheduling
 </li>
 <li>
 strategy.
 </li>
 </ul>
 
 
 
 
 3. Strategy &amp; Narrative Building
 
 <ul>
 <li>
 Develop compelling insight decks for senior management, programming, and marketing teams.
 </li>
 <li>
 Convert raw data into clear strategic frameworks and story-driven presentations.
 </li>
 <li>
 Support content positioning, acquisition planning, and launch strategy with data-backed insights.
 </li>
 </ul>
 
 
 
 
 4. Cross-Functional Collaboration
 
 <ul>
 <li>
 Work closely with Programming, Marketing, Consumer Insights, Qualitative Research, and Digital Strategy teams to ensure
 </li>
 <li>
 strategic alignment.
 </li>
 <li>
 Act as the primary point of contact for quantitative insights within the Research &amp; Strategy ecosystem.
 </li>
 <li>
 Support key business reviews, content pitches, and channel strategy discussions with timely analysis.
 </li>
 </ul>
 
 
 
 
 Educational Background
 
 
 &bull; Bachelor's or Master&rsquo;s degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
 
 
 
 
 
 Experience
 
 <ul>
 <li>
 5&ndash;8 years of experience in media, entertainment, broadcast, or audience research.
 </li>
 <li>
 Strong hands-on experience with BARC software and television/digital measurement tools.
 </li>
 </ul>
 
 
 
 
 Technical &amp; Analytical Skills
 
 <ul>
 <li>
 Advanced proficiency in BARC, Excel, Power BI, or similar analytics tools.
 </li>
 <li>
 Strong ability to translate data into visual insights using PowerPoint, Tableau, or other visualization platforms.
 </li>
 <li>
 High competency in identifying patterns, trends, and analytical insights.
 </li>
 </ul>
 
 
 
 
 Soft Skills
 
 <ul>
 <li>
 Excellent communication and storytelling abilities.
 </li>
 <li>
 Strong attention to detail, structured thinking, and problem-solving orientation.
 </li>
 <li>
 Collaborative mindset, comfortable working with diverse and cross-functional teams.
 </li>
 <li>
 Ability to deliver under tight timelines in a fast-paced environment.
 </li>
 </ul>
 
 
 
 
 Preferred Qualifications
 
 <ul>
 <li>
 Experience in broadcast television, streaming platforms, or content strategy environments.
 </li>
 <li>
 Exposure to qualitative research methods and ability to blend them with quantitative frameworks.
 </li>
 <li>
 Prior experience supporting content, programming, or creative teams in dynamic organizations.
 </li>
 </ul>
 
 
 
 
 Why Join Us?
 
 <ul>
 <li>
 Be part of a core strategic team influencing programming and marketing decisions for a leading entertainment brand.
 </li>
 <li>
 Work at the intersection of data, storytelling, and creativity.
 </li>
 <li>
 Collaborate with senior leadership and creative talent shaping the future of Indian entertainment.
 </li>
 <li>
 Opportunity to impact high-visibility content strategies and contribute to the channel&rsquo;s growth narrative.
 </li>
 </ul>
</div>

Assistant Manager - Programming Strategy & Insights ( TV vertical)

Dentsu India

<div>
 
 
 
 About Dentsu India:
 
 
 
 
 Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.
 
 
 Part of dentsu International, dentsu India helps some of the biggest &amp; most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.
 
 
 In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good &amp; for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.
 
 
 
 
 
 Learn more at:
 
 
 
 
 https://www.dentsu.com/
 
 
 
 
 
 
 https://www.dentsu.com/careers
 
 
 
 
 
 
 
 
 Role summary:
 
 
 
 
 Job Title:
 
 
 Content Strategist
 
 
 
 
 Location: Mumbai
 
 
 
 
 Total experience:
 
 
 4+ yrs
 
 
 
 
 
 
 
 Role Overview
 
 
 
 We&rsquo;re looking for a
 
 Content Strategist
 
 who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.
 
 
 
 
 
 Roles and Responsibilities:
 
 
 
 
 <ul>
 <li>
 Lead creative strategy for brand campaigns, digital series, and social-first content pieces
 </li>
 <li>
 Build content calendars, channel strategies, and creative decks that align with business objectives
 </li>
 <li>
 Translate briefs into sharp, actionable content ideas across genres and formats
 </li>
 <li>
 Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
 </li>
 <li>
 Analyze platform trends, audience behavior, and content performance to optimize content plans
 </li>
 <li>
 Craft and refine brand voice guidelines tailored for video content
 </li>
 <li>
 Present strategies and campaign ideas to clients and internal teams
 </li>
 <li>
 Contribute to pitch decks and creative proposals for new business opportunities
 </li>
 </ul>
 
 
 
 
 Qualifications:
 
 
 
 
 <ul>
 <li>
 Have 4&ndash;7 years of experience in strategy, digital marketing, or agency-side creative planning
 </li>
 <li>
 Have worked on brand campaigns, digital content, or social media storytelling
 </li>
 <li>
 Can balance creativity with analytics, using performance data to inform strategy
 </li>
 <li>
 Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
 </li>
 <li>
 Know how to brief creators, copywriters, and video teams effectively
 </li>
 <li>
 Are comfortable presenting and owning rooms, client-facing experience is a plus
 </li>
 <li>
 Stay updated with trends, meme culture, and emerging formats in digital content
 </li>
 </ul>
 
 
 
 
 Bonus Points:
 
 
 <ul>
 <li>
 Background in video content, branded storytelling, or influencer-led campaigns
 </li>
 <li>
 Experience working with fashion, fintech, or lifestyle brands
 </li>
 <li>
 Strong copywriting or scripting abilities
 </li>
 </ul>
 
 
 
 
 
 
 
 Employment Type : Full Time (Work From Office)
 
 
 Location: Andheri East
 
</div>

Content Strategist

Media.net

<div>
 
 
 Job Summary:
 
 
 
 We are seeking a highly analytical and data-driven individual to join our dynamic business as a Business Analyst. As a Business Analyst, you will be responsible for extracting insights from large and complex datasets to drive data-informed decision-making and support our mobile app strategy. You will collaborate with cross-functional teams, including product managers, developers, marketers, and executives, to optimize app performance, identify growth opportunities, and enhance user experience. This role requires strong analytical skills, a deep understanding of mobile app metrics, and the ability to communicate complex findings in a clear and actionable manner.
 
 
 
 
 
 
 Responsibilities:
 
 
 
 - Collect, analyze, and interpret data from various sources, including app analytics platforms and market research, to identify trends, patterns, and insights related to app performance and user behavior.
 
 
 - Develop and maintain dashboards, reports, and visualizations to provide stakeholders with timely and accurate information on key performance indicators (KPIs) and business metrics.
 
 
 - Collaborate with cross-functional teams to define, track, and analyze metrics that align with business goals and objectives, such as user acquisition, retention, engagement, and monetization.
 
 
 - Conduct ad hoc analysis to answer specific business questions and provide actionable recommendations for improving app performance and user experience.
 
 
 - Collaborate with the product team to identify and prioritize new features, enhancements, and experiments based on data-driven insights.
 
 
 - Identify and implement strategies for A/B testing and experimentation to optimize app features, user interface, and conversion funnels.
 
 
 - Monitor and evaluate app store reviews and ratings, identifying trends and feedback to inform product improvements.
 
 
 - Stay updated with industry trends, new technologies, and emerging practices in mobile app analytics and business intelligence.
 
 
 
 
 
 
 Requirements:
 
 
 
 - Bachelor's degree in a quantitative field such as Mathematics, Statistics, Economics, or Computer Science. A Master's degree is a plus.
 
 
 - 3+ years of proven experience as a Business Analyst or similar role, preferably in the mobile apps or technology industry.
 
 
 - Proficiency in SQL for data extraction and manipulation from relational databases.
 
 
 - Strong analytical skills and experience working with large datasets, using tools such as Excel, Python, or R for data analysis and visualization.
 
 
 - Familiarity with app analytics platforms (e.g., Firebase, Google Analytics) and their key metrics.
 
 
 - Experience with data visualization tools (e.g., Tableau, Power BI) to create insightful reports and dashboards.
 
 
 - Knowledge of A/B testing and experimental design methodologies.
 
 
 - Excellent problem-solving skills and the ability to translate complex data into actionable insights.
 
 
 - Strong communication and presentation skills, with the ability to effectively convey technical information to both technical and non-technical stakeholders.
 
 
 - Ability to work collaboratively in a fast-paced, cross-functional environment.
 
 
 - Passion for mobile apps, technology, and the digital landscape.
 
 
 
 
 
 If you are a data enthusiast with a passion for mobile apps and want to play a pivotal role in driving data-informed decisions, we would love to hear from you. Join our team and help shape the future of our mobile apps business through insightful analysis and actionable recommendations.
 
 
 
 
 
 If the above role sounds interesting, do write to me at Kanika.a@media.net
 
</div>

Business Analyst - User Engagement and Monetization

Explore 219+ Assistant manager youtube monetization digital business in Mumbai this January. Find roles across top companies and apply now to boost your career.