marketing manager

brand manager

product designer

brand manager - istanbul Jobs in Istanbul

brand manager - istanbul

business consultant

brand strategist

Smile Hair Clinic

<div>
 
 Since
 
 2018
 
 ,
 
 Smile Hair Clinic
 
 continues its operations in a 7-story, stylishly designed, high-tech clinic building in the financial district of Istanbul, where more than
 
 150
 
 trained personnel work. The quality and excellence of hair transplantation operations depend on intensive training procedures. Every team member at Smile is well-trained and tested according to the
 
 True&trade; Philosophy
 
 success criteria.
 
 
 
 
 
 We are looking for an
 
 "Brand Manager"
 
 to join our growing team.
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 Graduated from university departments, preferably Communication, Marketing, Graphic Design or Visual arts
 </li>
 <li>
 At least 7 years of brand management and creative agency experience
 </li>
 <li>
 Strong knowledge and experience in branding, design direction and communication strategies
 </li>
 <li>
 Having an active role in brand re-positioning processes and having the experience to strategically design and manage these processes.
 </li>
 <li>
 Being able to think holistically about a new positioning to be built on the existing brand story and the brand identity, communication language and visual world design accordingly.
 </li>
 <li>
 Having communication and project management skills to effectively coordinate with agencies, internal teams and other stakeholders in the re-branding process.
 </li>
 <li>
 Strong artistic perspective, strong aesthetic eye
 </li>
 <li>
 Able to manage creative projects end-to-end from brief to conclusion
 </li>
 <li>
 Dominates the digital world; familiar with social media, influencer marketing and digital production processes
 </li>
 <li>
 Understanding of Adobe Creative Suite tools to the extent of reading/interpreting them (not a designer but competent enough to manage the design)
 </li>
 <li>
 Experience working with healthcare, beauty/aesthetics or lifestyle brands is preferred
 </li>
 <li>
 Proficient in English communication (in terms of briefing, presentation, content evaluation)
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Creating and maintaining a consistent and striking brand identity across all communication channels of the brand (digital, social media, printed materials, in-clinic experience, etc.)
 </li>
 <li>
 Working in coordination with agencies (advertising, digital, creative production); creating briefs, managing campaigns and monitoring output quality
 </li>
 <li>
 Developing creative campaigns, projects and communication content in line with brand strategies
 </li>
 <li>
 Collaborating with the design team to increase the quality of visual and verbal communication; preparing moodboards, storyboards and brand guides
 </li>
 <li>
 Taking an active role in projects that will improve patient experience and brand perception (branding-focused in-clinic design, social media concepts, experience design, etc.)
 </li>
 <li>
 Keeping the brand's positioning up-to-date by conducting market and competitor analyses
 </li>
 <li>
 Monitoring and reporting brand KPIs (perception, awareness, interaction, conversion rates, etc.)
 </li>
 </ul>
</div>

Brand Manager

Bunge

<div>
 
 City :
 
 Istanbul
 
 State :
 
 &Idot;stanbul (TR-34)
 
 Country :
 
 T&uuml;rkiye (TR)
 
 Requisition Number :
 
 43078
 
 
 Are you willing to develop your career as
 
 Brand Manager
 
 in one of the biggest companies in agri and food business? Looking to make a difference in one of the most stable industries at the time being &ndash; you probably have heard about our local brands of oil, Salat and Komili?
 
 
 We are growing and looking for a passionate, bold, and driven
 
 Brand Manager
 
 .
 
 
 Read the vacancy below to learn more about it!
 
 
 
 Please submit your application in English version.
 
 
 
 
 What Will You Be Doing As An Brand Manager
 
 
 
 Responsible for brand positioning, brand strategy, package design, launching new campaigns, product innovation, new product development, consumer research, and agency management.
 
 
 Analyze market trends and executing Marketing projects, 360-degree campaigns, sustainability programs, NPD&rsquo;s, long term project management with third parties as well as working on product positioning and contributing to brand strategy by closely working with supporting departments.
 
 
 
 This should be completed through the following activities:
 
 
 
 
 Responsibilities:
 
 
 
 <ul>
 <li>
 Managing and driving brand positioning and brand strategy.
 </li>
 <li>
 Managing social media and content marketing. Launching, managing, and optimizing social media campaigns.
 </li>
 <li>
 Managing CSR and Sustainability projects with third parties with corporate leading skills.
 </li>
 <li>
 Analyzing market, consumer, and competitive landscapes for strategic insights.
 </li>
 <li>
 Managing the new product development process and product launches/relaunches.
 </li>
 <li>
 Contributing to the development of the media strategy, brief the agency on it and follow up on the media plan.
 </li>
 <li>
 Analyzing and interpreting the results of market research results (e.g. Nielsen, Ipsos) and translate them into recommendations and actions.
 </li>
 <li>
 Drawing up and executing annual marketing plans and advertising campaigns.
 </li>
 <li>
 Managing product profitability, profit &amp; loss, and marketing budgets.
 
 
 </li>
 </ul>
 
 What you can bring to the role:
 
 
 
 <ul>
 <li>
 A bachelor&rsquo;s/master&rsquo;s degree from a Marketing or Business Management department.
 </li>
 <li>
 Minimum 5 years of Marketing experience including product, advertisement, positioning, pricing knowledge, communication, social media, CSR and experience marketing.
 </li>
 <li>
 Detail oriented, strong planning skills and excellent level of communication required.
 </li>
 <li>
 Creative mindset with the ability of following innovative technology that can be applied to the company&rsquo;s brands.
 </li>
 <li>
 Fluency in English, both written and spoken.
 
 
 </li>
 </ul>
 
 What do we offer to our future colleague:
 
 
 
 
 Besides the salary, our company offers the following benefits:
 
 
 
 <ul>
 <li>
 A competitive salary and benefits ( medical services, transportation allowance, meal allowance, gift cheques).
 </li>
 <li>
 Hybrid working schedule: 3 days in the office, 2 days at home.
 </li>
 <li>
 Work within an experienced team, international environment.
 </li>
 <li>
 The freedom to make an impactful contribution to business.
 </li>
 <li>
 Possibilities of development within the company .
 
 
 </li>
 </ul>
 At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of :37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they&rsquo;re grown to where they&rsquo;re needed&mdash;in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com.
 
 
 Every day our people exemplify these values, which represent Bunge at its core:
 
 
 <ul>
 <li>
 We Are One Team &ndash; Collaborative, Respectful, Inclusive
 </li>
 <li>
 We Lead The Way &ndash; Agile, Empowered, Innovative
 </li>
 <li>
 We Do What&rsquo;s Right &ndash; Safety, Sustainability, With Integrity
 
 
 </li>
 </ul>
 If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day &ndash; people who are #ProudtoBeBunge
 
 
</div>

Brand Manager - Istanbul

<div><div><div>City : Istanbul </div><div>State : İstanbul (TR-34) </div><div>Country : T&uuml;rkiye (TR) </div><div>Requisition Number : 43078</div></div> 
Are you willing to develop your career as Brand Manager in one of the biggest companies in agri and food business? Looking to make a difference in one of the most stable industries at the time being &ndash; you probably have heard about our local brands of oil, Salat and Komili? 
We are growing and looking for a passionate, bold, and driven Brand Manager. 
Read the vacancy below to learn more about it!
Please submit your application in English version. 
What will you be doing as an Brand Manager 
Responsible for brand positioning, brand strategy, package design, launching new campaigns, product innovation, new product development, consumer research, and agency management.
Analyze market trends and executing Marketing projects, 360-degree campaigns, sustainability programs, NPD&rsquo;s, long term project management with third parties as well as working on product positioning and contributing to brand strategy by closely working with supporting departments. 
This should be completed through the following activities: 
Responsibilities: 
<ul><li>Managing and driving brand positioning and brand strategy.</li><li>
Managing social media and content marketing. Launching, managing, and optimizing social media campaigns.</li><li>
Managing CSR and Sustainability projects with third parties with corporate leading skills.</li><li>
Analyzing market, consumer, and competitive landscapes for strategic insights.</li><li>
Managing the new product development process and product launches/relaunches.</li><li>
Contributing to the development of the media strategy, brief the agency on it and follow up on the media plan.</li><li>
Analyzing and interpreting the results of market research results (e.g. Nielsen, Ipsos) and translate them into recommendations and actions.</li><li>
Drawing up and executing annual marketing plans and advertising campaigns.</li><li>
Managing product profitability, profit &amp; loss, and marketing budgets.</li></ul> 
What you can bring to the role: 
<ul><li>
A bachelor&rsquo;s/master&rsquo;s degree from a Marketing or Business Management department.</li><li>
Minimum 5 years of Marketing experience including product, advertisement, positioning, pricing knowledge, communication, social media, CSR and experience marketing.</li><li>
Detail oriented, strong planning skills and excellent level of communication required.</li><li>
Creative mindset with the ability of following innovative technology that can be applied to the company&rsquo;s brands.</li><li>
Fluency in English, both written and spoken.</li></ul> 
What do we offer to our future colleague:
Besides the salary, our company offers the following benefits: 
<ul><li>
A competitive salary and benefits (medical services, transportation allowance, meal allowance, gift cheques).</li><li>
Hybrid working schedule: 3 days in the office, 2 days at home.</li><li>
Work within an experienced team, international environment.</li><li>
The freedom to make an impactful contribution to business.</li><li>
Possibilities of development within the company.</li></ul>
At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they&rsquo;re grown to where they&rsquo;re needed&mdash;in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com. 
Every day our people exemplify these values, which represent Bunge at its core:<div><ul><li> 
We Are One Team &ndash; Collaborative, Respectful, Inclusive</li><li>We Lead The Way &ndash; Agile, Empowered, Innovative</li><li> We Do What&rsquo;s Right &ndash; Safety, Sustainability, With Integrity</li></ul></div> 
If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day &ndash; people who are #ProudtoBeBunge
#LI-AB1</div>

Kolektif House

<div>
 
 
 About Kolektif House
 
 
 
 
 
 
 Kolektif House is more than just a workspace; it&rsquo;s a vibrant community where creativity, collaboration, and innovation thrive. We are dedicated to redefining the traditional work environment by fostering a culture of openness, sustainability, and collective growth. Our spaces are designed to inspire, connect, and empower our diverse community of professionals, entrepreneurs, and creatives.
 
 
 
 
 
 
 About the Role
 
 
 
 
 
 
 We are now looking for a
 
 Senior Brand Marketing Manager
 
 who will play a key role in elevating the Kolektif House brand, shaping our marketing vision, and driving impactful campaigns that strengthen our presence across all touchpoints.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Lead the development and execution of the brand strategy in alignment with business goals and company vision.
 </li>
 <li>
 Strengthen and evolve the brand identity across digital, physical, and experiential channels.
 </li>
 <li>
 Develop long-term brand plans to support growth, customer engagement, and international expansion.
 </li>
 <li>
 Create innovative 360&deg; brand campaigns, ensuring strong storytelling and measurable impact.
 </li>
 <li>
 Oversee creative concepting, messaging frameworks, and visual direction with internal teams and external agencies.
 </li>
 <li>
 Manage content production for digital platforms, events, partnerships, and community programs.
 </li>
 <li>
 Own and manage the annual brand &amp; marketing calendar, integrating campaigns with product launches, events, and company-wide priorities.
 </li>
 <li>
 Ensure consistent execution of the brand playbook across all teams and channels.
 </li>
 <li>
 Collaborate with KoEvents, partnerships, and community teams to deliver brand-enhancing experiences.
 </li>
 <li>
 Develop strategic partnerships to expand brand visibility and create new opportunities for engagement.
 </li>
 <li>
 Support the social media strategy and ensure alignment with brand tone, visuals, and messaging.
 </li>
 <li>
 Oversee KPI-driven improvements across website, digital funnels, and content performance.
 </li>
 <li>
 Work closely with Product, Sales, Operations, and Expansion teams to ensure brand coherence across the entire customer journey.
 </li>
 <li>
 Partner with leadership on strategic presentations, brand guidelines, and executive communication materials.
 </li>
 <li>
 Track campaign performance, brand health metrics, and budget usage with a data-driven approach.
 </li>
 <li>
 Develop insights to continuously refine brand strategy and improve ROI.
 </li>
 </ul>
 
 
 
 
 
 Required Qualifications &amp; Competencies
 
 
 
 
 
 <ul>
 <li>
 Minimum
 
 8-10 years of experience
 
 in Brand Marketing, preferably in lifestyle or creative industries.
 </li>
 <li>
 Strong experience in
 
 brand strategy, integrated campaigns, and creative direction
 
 .
 </li>
 <li>
 Excellent storytelling skills with an eye for aesthetics and brand consistency.
 </li>
 <li>
 Ability to manage complex projects, stakeholders, and agencies in a fast-paced environment.
 </li>
 <li>
 Data-driven mindset with experience in brand performance measurement.
 </li>
 <li>
 Exceptional communication skills in English and Turkish.
 </li>
 <li>
 A proactive, collaborative, and creative mindset &mdash; someone who loves building things from scratch and elevating brand culture.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 
 
 
 <ul>
 <li>
 Opportunity to grow within a fast-scaling organization
 </li>
 <li>
 High ownership, exposure to strategic projects, and real business impact
 </li>
 <li>
 Performance-based bonus structure
 </li>
 <li>
 A collaborative, people-first culture where learning and growth are encouraged
 </li>
 </ul>
 
 
 
 
 
 Apply Now
 
 
 
 
 
 
 Ready to be a part of our expansion story? We&rsquo;d love to hear from you.
 
 
 
 
 
 
 Please submit your CV and a brief note on why you&rsquo;re excited to join Kolektif House.
 
 
 
 
 
 
 
 Let&rsquo;s co-grow! 🚀
 
 
 
 
</div>

Senior Brand Marketing Manager

Dentsu

<div>The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.<div></div><div>
Job Description:</div><div>
Key responsibilities: 
Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team 
Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs 
Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership 
Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms 
Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses 
Mentors junior strategists 
Develops strong audience empathy through understanding quantitative and qualitative data inputs</div><div></div><div>
Location:</div>
Istanbul<div></div><div>
Brand:</div>
Carat<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent</div>

Senior Digital Media Planner

Kreatif Yeni Nesil İletişim Ajansı

Sorumluluklar ve G&ouml;rev Tanımları<ul><li>Ajans veya marka tarafında en az 4&ndash;6 yıl art direction deneyimi,</li><li>Marka stratejisini, yaratıcı brief&rsquo;i ve iş hedeflerini doğru analiz ederek g&uuml;&ccedil;l&uuml; yaratıcı konseptlere d&ouml;n&uuml;şt&uuml;rebilme.</li><li>Kampanya, marka iletişimi, dijital ve geleneksel mecralar i&ccedil;in yaratıcı fikir ve konsept geliştirme.</li><li>Kreatif s&uuml;re&ccedil;lerde brieften uygulamaya kadar y&ouml;nlendirici ve karar verici rol &uuml;stlenme.</li><li>Photoshop, Illustrator, Figma başta olmak &uuml;zere tasarım ara&ccedil;larına ileri seviye h&acirc;kimiyet.</li><li>Yapay zek&acirc; tabanlı g&ouml;rsel &uuml;retim ve tasarım ara&ccedil;larını (Krea.AI, Kling, Higgsfiel vb.) aktif kullanan, bu alandaki gelişmeleri yakından takip eden.</li><li>Tipografi, renk teorisi, kompozisyon ve g&ouml;rsel hiyerarşi konularında g&uuml;&ccedil;l&uuml; estetik bakış a&ccedil;ısı.</li><li>Dijital kampanyalar, Kurumsal kimlik, Ambalaj tasarımı konsept geliştirme, sosyal medya i&ccedil;erikleri (Reels, Story, Tiktok) basılı, outdoor, banner, video projeleri i&ccedil;in tutarlı ve g&uuml;&ccedil;l&uuml; tasarım dili oluşturabilme.</li><li>Global tasarım trendlerini, yaratıcı end&uuml;stri dinamiklerini ve pazarlama yaklaşımlarını yakından takip eden.</li><li>Strateji, pazarlama, prod&uuml;ksiyon ve m&uuml;şteri ekipleriyle g&uuml;&ccedil;l&uuml; iletişim kurabilen, iş birliğine a&ccedil;ık.</li><li>Birden fazla projeyi aynı anda y&ouml;netebilecek zaman ve &ouml;nceliklendirme becerisi.</li><li>Deadline&rsquo;lara hakim, kalite ve detay odağı y&uuml;ksek.</li><li>Yaratıcı fikri sadece estetik değil, etki ve sonu&ccedil; odaklı d&uuml;ş&uuml;nebilen.</li></ul>Kreatif&rsquo;te Seni Neler Bekliyor?<ul><li>Ortalama &ccedil;alışma s&uuml;resi 7 yıl &uuml;zerinde olan, uzun yıllardır bir arada &ccedil;alışan tecr&uuml;beli profesyonellerle birlikte &ccedil;alışma fırsatı ve keyifli &ccedil;alışma ortamı,</li><li>Markaların b&uuml;y&uuml;mesine doğrudan katkı sağlayacağın projeler.</li><li>Global standartlarda &uuml;retim ve deneyim fırsatı.</li><li>Yapay zek&acirc; destekli prod&uuml;ksiyon s&uuml;re&ccedil;lerinde kendini geliştirme imk&acirc;nı.</li><li>⁠Yaratıcı, ilham verici ve multidisipliner bir ekip k&uuml;lt&uuml;r&uuml;.</li><li>Strateji, tasarım ve teknolojinin kesişiminde &ouml;ğrenme ve gelişme ortamı.</li><li>Dijital pazarlama, e-ticaret, d&ouml;n&uuml;ş&uuml;m pazarlaması, i&ccedil;erik pazarlama, marka stratejisi ve tasarımı gibi disiplinlerde deneyim kazanmak.</li></ul>Başvuru Aradığım yer burası olabilir diyorsan &ouml;zge&ccedil;mişini ve portfolyonu job@kreatif.net adresine g&ouml;nderebilirsin.Kreatif http://www.kreatif.net 19 Mayıs Mah. 19 Mayıs Cad. UBM Plaza No:37 Kat:3 Daire:9, Şişli / İstanbul 0212 213 65 55İş T&uuml;r&uuml;: Tam zamanlıDeneyim:<ul><li>art direction: 4 yıl (Zorunlu)</li></ul>

Sr. Art Director

Appier

<div>About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier&rsquo;s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information. 
 
About AdCreative.ai team

AdCreative.ai is a leading AI-powered platform transforming creative production for brands around the world. With a multidisciplinary team of over 80 professionals, we are building the future at the intersection of design and technology. As our design team continues to grow, we are looking for a senior creative leader to join us at our Istanbul headquarters.

About the role

This position is designed for a creative expert who will play a key role in supporting and guiding both the creative and operational workflows of the design department. More than just producing, we're looking for someone who will take initiative, bring a vision, and raise the overall quality of our creative output.

The Senior Creative Strategist will work closely with the design team, collaborate across departments, and contribute to high-impact projects&mdash;bringing both speed and creative depth to everything we produce. 
 
Work Setup: This role operates on a hybrid model, requiring you to work from our Istanbul office at least twice a week.
 
Office Address: 3F, Bebek, Cevdet Paşa Cd. No:69, 34342 Beşiktaş/İstanbul
 
District: Beşiktaş 
City: İstanbul

Responsibilities
<ul>
<li>Take an active role in idea development, design execution, and iteration within UI/UX projects</li>
<li>Contribute to the development and refinement of brand visual language and product experience</li>
<li>Support the creative team by providing feedback and ensuring high design quality</li>
<li>Approach each creative project with both aesthetic and functional insight</li>
<li>Provide leadership in creative workflows and collaborate effectively across disciplines</li>
<li>Integrate AI-powered tools or new-generation design technologies when appropriate</li>
</ul>
About you

[Minimum qualifications]
<ul>
<li>Minimum 5 years of professional experience in creative production, digital design, or UI/UX</li>
<li>Ability to work across multiple creative disciplines with strong aesthetic sensibility</li>
<li>Proficient in design tools such as Adobe Creative Cloud and other industry-standard platforms</li>
<li>Strong communication skills, a high sense of responsibility, and the ability to make effective decisions within a team</li>
<li>Fluent in English (both written and verbal)</li>
<li>Detail-oriented mindset with a proactive and solution-driven approach to creative challenges</li>
</ul>
[Preferred qualifications]
<ul>
<li>Familiarity with AI-based creative tools (Midjourney, RunwayML, ChatGPT, etc.)</li>
<li>Prior experience in digital product design, experience design, or creative strategy</li>
<li>Ability to think holistically about project flows, content structures, and user journeys</li></ul> 


Your Portfolio Matters Most. 
For this pivotal role, your portfolio is paramount&mdash;it's where your vision, impact, and unique creative voice truly shine. We are eager to see how your work reflects:
<ul>
<li>Exceptional Production Quality: Showcasing meticulous execution and a keen eye for detail.</li>
<li>Refined Aesthetic Sensibility: Demonstrating a sophisticated understanding of design principles and visual harmony.</li>
<li>Multidimensional Thinking: Revealing your ability to approach challenges with innovative, strategic, and user-centric solutions.</li>
</ul>
Please ensure your portfolio is readily accessible and thoughtfully curated, as it will be a cornerstone of our evaluation process. 


#LI-SW1</div>

Senior Creative Strategist (UI Design) - Hybrid, Istanbul

Explore 318+ Brand strategist in Istanbul this January. Find roles across top companies and apply now to boost your career.

318 brand strategist jobs IN Istanbul

Brand Manager

Brand Manager - Istanbul

Brand Manager - Istanbul

Senior Brand Marketing Manager

Senior Digital Media Planner

Sr. Art Director

Senior Creative Strategist (UI Design) - Hybrid, Istanbul