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digital marketing specialist

digital marketing executive

Rwaa al Tamez

We are looking for a hands-on Digital Marketing &amp; E-commerce Operations Executive to support the daily execution of marketing activities and e-commerce operations.This is a practical, execution-focused role for someone who can manage campaigns, coordinate tasks across teams, track performance, and keep operations moving efficiently. This position is not for high-level strategists or candidates with only theoretical knowledge. We are looking for someone who can execute, follow through, and deliver results.Key Responsibilities:<ul><li>Execute digital marketing campaigns across platforms such as Google Ads, Meta, and other relevant channels</li><li>Support SEO implementation, website content updates, and on-page improvements through WordPress or similar platforms</li><li>Build and manage basic landing pages, lead funnels, and campaign support pages</li><li>Coordinate with internal teams, designers, developers, and external vendors to ensure timely campaign execution</li><li>Monitor campaign performance and prepare clear, simple reports covering traffic, leads, conversions, and basic performance indicators</li><li>Support day-to-day e-commerce operations, including order flow, product coordination, inventory alignment, and customer journey follow-up</li><li>Assist in improving website conversion rates and customer acquisition processes</li><li>Use basic AI tools and automation platforms to improve marketing efficiency, customer communication, and workflow execution</li><li>Help maintain smooth coordination between marketing execution and operational delivery</li></ul>Requirements:<ul><li>2 to 5 years of practical experience in digital marketing support, e-commerce operations, or execution-focused marketing roles</li><li>Basic hands-on experience with Google Ads campaign execution and monitoring</li><li>Working knowledge of SEO tools and website optimization basics</li><li>Deploy chatbots and AI tools to support lead generation and customer engagement</li><li>Experience with WordPress or similar website/content management platforms</li><li>Strong Excel skills and confidence in handling reports, tracking sheets, and operational data</li><li>Good understanding of customer journey, lead flow, and basic sales funnel structure</li><li>Strong coordination and follow-up skills across multiple tasks and teams</li><li>Ability to work in a fast-paced environment and execute tasks accurately and on time</li></ul>Preferred Qualifications:<ul><li>Experience in inventory coordination, logistics support, or operational workflows</li><li>Familiarity with e-commerce systems and online order processes</li><li>Exposure to AI tools, automation tools, or CRM-related workflows is a plus</li></ul>Important Note: This role is focused on execution. Candidates must have real practical experience in handling day-to-day marketing and operational tasks. Applications from candidates with only certifications or theoretical knowledge, without hands-on experience, will not be considered.Job Types: Full-time, Part-timePay: ﷼3,000.00 - ﷼6,000.00 per monthWork Location: In person

Digital Marketing & E-commerce Operations Executive

FileCloud

<div>
 
 FileCloud is looking for a dynamic and results-driven Digital Marketing and Events Specialist to join our team in Riyadh, the Kingdom of Saudi Arabia.
 
 In this role, you will support and execute global digital demand generation programs designed to drive pipeline, generate qualified leads, and increase brand awareness, while also managing and coordinating events that support broader marketing and revenue goals. This role is primarily focused on building and optimizing digital marketing campaigns across paid media, email, social, and landing pages, using events as a strategic channel to accelerate demand and engagement. You will plan and execute digital programs that generate Marketing Qualified Leads (MQLs), amplify content, and support regional sales teams. In addition, you will oversee the planning and execution of in-person and virtual events, ensuring they are effectively promoted through digital channels and contribute measurable pipeline impact. This is a hands-on role for a marketer who is data-driven, highly organized, and comfortable operating across digital marketing, demand generation, and event marketing.
 
 
 
 About the Product &amp; Company:
 
 
 
 FileCloud is a hyper-secure EFSS (enterprise file sync and share) platform that provides industry leading compliance, data governance, data leak protection, data retention and digital rights management capabilities. FileCloud is a leader in content governance and collaboration for unstructured data, trusted and used worldwide across Global 1000 enterprises, educational institutions, government organizations, and service providers. In addition to its enterprise file sharing solution, FileCloud&rsquo;s product portfolio also includes Signority (acquired in May 2024), a Canadian-based e-signature and document workflow platform. We are currently expanding our team as we grow and improve FileCloud.
 
 
 
 Key Responsibilities:
 
 
 
 
 Digital Demand Generation
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize global digital demand generation campaigns to drive Marketing Qualified Leads (MQLs) and pipeline growth.
 </li>
 <li>
 Develop and manage campaigns across channels including:
 </li>
 <ul>
 <li>
 Paid social media (primarily LinkedIn)
 </li>
 <li>
 Email marketing
 </li>
 <li>
 Landing pages
 </li>
 <li>
 Organic social media
 </li>
 <li>
 Content promotion
 </li>
 </ul>
 <li>
 Continuously analyze campaign performance and optimize for lead quality, conversion rates, and pipeline impact.
 </li>
 <li>
 Manage marketing automation campaigns in HubSpot, including lead nurturing and segmentation.
 </li>
 <li>
 Track and report on MQL performance, campaign ROI, and marketing contribution to revenue.
 
 </li>
 </ul>
 
 Social Media &amp; Content Amplification
 
 
 
 <ul>
 <li>
 Own both organic and paid social media strategy, ensuring strong visibility for events, content, product announcements, and brand initiatives.
 </li>
 <li>
 Run and optimize LinkedIn paid media campaigns to drive demand generation and event registrations.
 </li>
 <li>
 Collaborate with internal teams to amplify newly created content across digital channels.
 </li>
 <li>
 Grow engagement and audience reach across key platforms.
 
 
 </li>
 </ul>
 
 Event Marketing
 
 
 
 <ul>
 <li>
 Plan and execute select global events, including:
 </li>
 <ul>
 <li>
 Industry tradeshows
 </li>
 <li>
 Webinars and virtual events
 </li>
 <li>
 Partner events
 </li>
 <li>
 Hosted customer or prospect events
 </li>
 </ul>
 <li>
 Manage the full lifecycle of events, including planning, logistics, promotion, execution, and post-event follow-up.
 </li>
 <li>
 Leverage digital channels to drive event registrations, attendance, and engagement.
 </li>
 <li>
 Measure and report on event ROI, lead generation, and pipeline contribution.
 
 </li>
 </ul>
 
 Collaboration &amp; Marketing Operations
 
 
 
 <ul>
 <li>
 Work closely with the sales team and broader marketing organization to align campaigns with regional goals and target markets.
 </li>
 <li>
 Manage and track the marketing budget, including forecasting and spend allocation.
 </li>
 <li>
 Continuously test new marketing channels, campaign formats, and event strategies.
 </li>
 <li>
 Drive initiatives to increase customer reviews and brand credibility.
 
 
 </li>
 </ul>
 
 Requirements:
 
 
 
 <ul>
 <li>
 4&ndash;6 years of experience in B2B digital marketing, demand generation, or event marketing
 </li>
 <li>
 Strong background in digital campaign management and lead generation
 </li>
 <li>
 Hands-on experience with paid social media advertising (LinkedIn required)
 </li>
 <li>
 Experience managing webinars, tradeshows, or other marketing events
 </li>
 <li>
 Experience with marketing automation platforms (HubSpot preferred)
 </li>
 <li>
 Strong project management and organizational skills
 </li>
 <li>
 Comfortable working with global teams and multiple time zones
 </li>
 <li>
 Working knowledge of SEO and SEM
 </li>
 <li>
 Experience with Asana preferred
 </li>
 <li>
 BA/BS degree in Marketing, Business, or a related field
 
 
 </li>
 </ul>
 
 What We Offer:
 
 
 
 <ul>
 <li>
 Be part of a team of passionate, committed individuals dedicated to building a world-class product
 </li>
 <li>
 Dedicated time for training and education opportunities
 </li>
 <li>
 A mentorship model wherein your mentor and team support your development
 </li>
 <li>
 A competitive salary with an annual bonus
 </li>
 <li>
 Flexible hours that fall outside of the companywide core hours of 9am -12pm (US Eastern Standard Time)
 </li>
 <li>
 20 days of paid time off, which increases by a further 2 days after 3 years of service and 3 days after 5 years of service (in addition to 10 public holidays in your country)
 </li>
 <li>
 Paid day off on your birthday or on an alternative day if your birthday falls outside a typical working day
 </li>
 <li>
 Paid day off to volunteer with the charity of your choice
 </li>
 <li>
 Paid monthly internet cost, as well as lunch and a wellbeing stipend provided
 </li>
 <li>
 Reimbursement of all hardware costs associated with the role
 
 
 </li>
 </ul>
 Please note that we conduct background security checks for everyone joining our team.
</div>

Digital Marketing & Events Specialist (Riyadh, KSA)

Datailer Technologies

Job Title: Social Media Marketing Executive Location: Riyadh, KSA Salary: SAR 6,000 Nationality: Saudi Nationals OnlyKey Responsibilities:<ul><li>Manage and grow company social media platforms</li><li>Create and schedule engaging content</li><li>Monitor trends and audience engagement</li><li>Respond to messages/comments professionally</li><li>Track performance and prepare basic reports</li></ul>Requirements:<ul><li>Bachelor&rsquo;s in Marketing (preferred)</li><li>Freshers or 1&ndash;2 years experience in social media/marketing</li><li>Good English communication skills</li><li>Creative, organized, and proactive</li></ul>Job Type: Full-timePay: Up to ﷼6,000.00 per month

Social Media Marketing Executive(Only for Saudi Nationals)

Manpower Middle East

<div>
 
 
 Contract:
 
 12 months (renewable)
 
 
 
 Employment:
 
 Outsourced through Manpower KSA
 
 
 
 
 
 
 Role:
 
 
 
 The Client Marketing Manager is responsible for developing, executing, and optimizing
 
 B2B
 
 client marketing programs within the CEMEA region, with a primary focus in KSA. This role supports Company&rsquo;s Client Marketing Services (CMS) by
 
 delivering marketing strategies
 
 ,
 
 insights
 
 , and
 
 campaigns
 
 that help financial institution clients and partners achieve their business objectives. The ideal candidate will combine strong marketing expertise with exceptional project management and stakeholder engagement skills.
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop tailored
 
 B2B client marketing strategies
 
 aligned with company&rsquo;s business goals and client needs in KSA and broader CEMEA.
 </li>
 <li>
 Translate business priorities into actionable marketing plans, ensuring strong alignment with client objectives, product roadmaps, and market insights.
 </li>
 <li>
 Partner closely with Company&rsquo;s internal teams including Sales, Product, CMS leadership, and regional marketing teams to jointly deliver client engagements.
 </li>
 <li>
 Collaborate with client cross‑functional stakeholders (e.g., Marketing, Product, Digital teams) to design and implement marketing initiatives.
 </li>
 <li>
 Lead end‑to‑end execution of B2B and co‑marketing campaigns, from concept development to delivery and post‑launch evaluation.
 </li>
 <li>
 Manage timelines, budgets, creative development, and approvals while ensuring high‑quality outputs.
 </li>
 <li>
 Analyze results, generate insights, and recommend optimization strategies for continuous improvement.
 </li>
 <li>
 Manage timelines, budgets, creative development, and approvals while ensuring high‑quality outputs.
 </li>
 <li>
 Provide proactive insights to clients and internal teams to support strategic decision-making.
 </li>
 <li>
 Serve as a trusted marketing advisor to clients, ensuring strong relationship management and seamless project execution.
 </li>
 </ul>
 
 
 
 
 
 Qualifications and Requirements:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.
 </li>
 <li>
 5+ years of experience in
 
 marketing
 
 , preferably in financial services, payments,
 
 digital, or B2B environments
 
 .
 </li>
 <li>
 Strong project management skills with a proven ability to manage multiple campaigns simultaneously.
 </li>
 <li>
 Experience collaborating with clients and cross-functional teams in a matrixed organization.
 </li>
 <li>
 Solid understanding of
 
 digital marketing
 
 ,
 
 campaign analytics
 
 , and
 
 performance measurement
 
 .
 </li>
 </ul>
</div>

Digital Marketing Manager - B2B Solutions

51Talk

<div>
 
 
 About Us:
 
 
 
 
 
 
 51Talk, a publicly listed multinational company, is a global leader in online English education, connecting learners with certified teachers for personalized, one-on-one lessons. Established in 2011, we leverage innovative technology to deliver high-quality, affordable language education to students worldwide.
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize paid campaigns across Google Ads, Meta, TikTok, and other relevant platforms
 </li>
 <li>
 Manage and allocate digital advertising budgets to maximize ROI and ROAS
 </li>
 <li>
 Monitor campaign performance daily and implement A/B testing strategies
 </li>
 <li>
 Track and analyze KPIs including CPL, CPA, CTR, conversion rate, and customer acquisition cost
 </li>
 <li>
 Implement tracking using Google Analytics, Meta Pixel, and Google Tag Manager
 </li>
 <li>
 Optimize landing pages in collaboration with internal teams to improve conversion rates
 </li>
 <li>
 Conduct competitor benchmarking and performance analysis within relevant markets
 </li>
 <li>
 Collaborate closely with the creative team (designers, copywriters, and social media) to provide performance insights and guide creative direction based on campaign data and audience behavior
 </li>
 <li>
 Prepare detailed weekly and monthly performance reports with actionable insights
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Job Requirements:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree and above in Marketing, Communications, or related field.
 </li>
 <li>
 At least 2 years of hands-on experience in digital marketing, performance marketing or paid media, preferably in education or relevant industry
 </li>
 <li>
 Strong experience managing Google Ads &amp; Meta Ads (mandatory)
 </li>
 <li>
 Proven track record of optimizing campaigns based on data
 </li>
 <li>
 Strong analytical mindset with ability to interpret performance metrics
 </li>
 <li>
 Fluent in English and Arabic languages
 </li>
 </ul>
 
 
</div>

Digital Marketing Specialist

Confidential Government

<div>
 
 
 Company:
 
 Confidential Government
 
 
 
 Job Title:
 
 Senior Director of Marketing and Communication
 
 
 
 Standardized Job Title:
 
 Marketing Director / Director, Marketing Communications
 
 
 
 Workplace Type:
 
 On-site
 
 
 
 Location:
 
 Riyadh, Saudi Arabia
 
 
 
 Employment Type:
 
 Full-time
 
 
 
 Seniority Level:
 
 Executive
 
 
 
 Industry:
 
 Retail, Real Estate, Retail Apparel and Fashion
 
 
 
 Job Function:
 
 Marketing, Corporate Communications, Brand Management
 
 
 Senior Director of Marketing and Communication
 
 
 Position Summary
 
 
 The Senior Director of Marketing and Communication will lead the strategic development and execution of integrated marketing, brand, media, public relations, and corporate communication initiatives across the organization. The role is responsible for strengthening brand equity, enhancing public image, driving customer engagement, and ensuring consistent, high-impact communication aligned with organizational priorities and long-term objectives.
 
 
 This position requires a commercially minded and strategically driven leader with strong experience in brand stewardship, stakeholder communication, campaign management, digital transformation, and cross-functional collaboration. The successful candidate will oversee the end-to-end marketing and communications agenda, ensuring all initiatives support business growth, reputation management, and market positioning.
 
 
 Key Responsibilities
 
 
 Strategic Leadership
 
 <ul>
 <li>
 Develop and lead the overall marketing and communication strategy in alignment with the organization&rsquo;s vision, objectives, and growth priorities.
 </li>
 <li>
 Build and maintain a strong, differentiated brand positioning across all channels and audiences.
 </li>
 <li>
 Advise executive leadership on brand strategy, communication priorities, public messaging, and market visibility.
 </li>
 <li>
 Translate business objectives into actionable marketing and communication plans with measurable outcomes.
 </li>
 </ul>
 
 Brand Management
 
 <ul>
 <li>
 Lead the development, implementation, and governance of brand architecture, identity, tone of voice, and visual standards.
 </li>
 <li>
 Ensure consistency of brand representation across all internal and external touchpoints.
 </li>
 <li>
 Drive initiatives that strengthen brand equity, awareness, and stakeholder trust.
 </li>
 <li>
 Oversee brand campaigns, corporate identity projects, and reputation-building initiatives.
 </li>
 </ul>
 
 Marketing Strategy and Campaign Management
 
 <ul>
 <li>
 Direct the planning and execution of integrated marketing campaigns across traditional, digital, social, and experiential channels.
 </li>
 <li>
 Oversee audience segmentation, market positioning, and campaign optimization to maximize reach, engagement, and return on investment.
 </li>
 <li>
 Lead the annual marketing calendar and ensure effective prioritization of initiatives across business needs.
 </li>
 <li>
 Monitor market trends, customer behavior, and competitor activity to identify opportunities and inform strategic decision-making.
 </li>
 </ul>
 
 Corporate Communication and Public Relations
 
 <ul>
 <li>
 Lead internal and external communication strategies that support organizational messaging, leadership visibility, and stakeholder engagement.
 </li>
 <li>
 Oversee corporate announcements, executive communication, speeches, presentations, press materials, and key institutional messaging.
 </li>
 <li>
 Manage public relations efforts, media engagement, and communication planning for major events, launches, and strategic initiatives.
 </li>
 <li>
 Protect and enhance the organization&rsquo;s reputation through proactive communication planning and disciplined message control.
 </li>
 </ul>
 
 Digital and Content Leadership
 
 <ul>
 <li>
 Oversee digital marketing strategies, including website content, social media, performance campaigns, email marketing, and online reputation management.
 </li>
 <li>
 Lead content strategy development to ensure compelling, relevant, and audience-specific messaging across platforms.
 </li>
 <li>
 Ensure effective use of analytics, digital tools, and customer insights to improve campaign performance and communication effectiveness.
 </li>
 <li>
 Champion innovation in digital engagement, content delivery, and brand storytelling.
 </li>
 </ul>
 
 Stakeholder Management
 
 <ul>
 <li>
 Build strong working relationships with executive leadership, internal departments, external agencies, media partners, and other key stakeholders.
 </li>
 <li>
 Collaborate closely with commercial, leasing, operations, HR, and other relevant functions to ensure aligned messaging and coordinated execution.
 </li>
 <li>
 Act as a senior point of contact for high-profile communication matters and sensitive brand issues.
 </li>
 </ul>
 
 Team Leadership and Governance
 
 <ul>
 <li>
 Lead, mentor, and develop a high-performing marketing and communications team.
 </li>
 <li>
 Establish clear performance expectations, governance standards, and operating models for internal teams and agency partners.
 </li>
 <li>
 Oversee marketing and communication budgets, procurement, and vendor performance to ensure cost-effective delivery and high-quality outcomes.
 </li>
 <li>
 Ensure compliance with internal policies, regulatory requirements, and approved brand and communication standards.
 </li>
 </ul>
 
 Reputation and Crisis Communication
 
 <ul>
 <li>
 Develop communication protocols and response frameworks for issues management and crisis communication.
 </li>
 <li>
 Support leadership in handling sensitive public, media, or stakeholder matters with professionalism and strategic judgment.
 </li>
 <li>
 Ensure readiness for reputational risk scenarios through planning, monitoring, and coordinated response mechanisms.
 </li>
 </ul>
 
 Candidate Profile
 
 
 The ideal candidate is a strategic and influential marketing and communications executive with a strong record of leading brand transformation, institutional messaging, and high-impact campaigns within complex organizations. They must combine strategic thinking with operational discipline, creative leadership with commercial awareness, and strong executive presence with excellent stakeholder management capability.
 
 
 Qualifications and Experience
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
 </li>
 <li>
 Master&rsquo;s degree is preferred.
 </li>
 <li>
 Minimum of 12&ndash;15 years of progressive experience in marketing and communications, with at least 5 years in a senior leadership role.
 </li>
 <li>
 Proven experience leading integrated marketing, brand, and corporate communication functions within large or complex organizations.
 </li>
 <li>
 Strong background in both strategic planning and hands-on execution across multiple communication channels.
 </li>
 <li>
 Experience in retail, real estate, consumer-facing sectors, or diversified organizations is highly preferred.
 </li>
 <li>
 Experience working in Saudi Arabia or the GCC is strongly preferred.
 </li>
 </ul>
 
 Core Competencies
 
 <ul>
 <li>
 Strategic Marketing Leadership
 </li>
 <li>
 Corporate Communication
 </li>
 <li>
 Brand Development and Governance
 </li>
 <li>
 Public Relations and Media Management
 </li>
 <li>
 Executive Stakeholder Management
 </li>
 <li>
 Digital Marketing and Content Strategy
 </li>
 <li>
 Reputation Management
 </li>
 <li>
 Crisis Communication
 </li>
 <li>
 Commercial Acumen
 </li>
 <li>
 Leadership and Team Development
 </li>
 <li>
 Budget Management
 </li>
 <li>
 Performance Measurement and Analytics
 </li>
 </ul>
 
 Knowledge, Skills, and Abilities
 
 <ul>
 <li>
 Strong ability to develop and execute enterprise-level marketing and communication strategies.
 </li>
 <li>
 Excellent written and verbal communication skills in English; Arabic is highly preferred.
 </li>
 <li>
 Strong leadership presence with the ability to influence senior stakeholders and represent the function at executive level.
 </li>
 <li>
 Deep understanding of branding, media relations, digital platforms, campaign planning, and audience engagement.
 </li>
 <li>
 Strong analytical capability with experience using data and insights to drive decisions and improve performance.
 </li>
 <li>
 High level of professionalism, discretion, and sound judgment in handling confidential and sensitive matters.
 </li>
 <li>
 Ability to manage multiple priorities in a fast-paced, high-visibility environment.
 </li>
 </ul>
 
 Success Measures
 
 <ul>
 <li>
 Strengthening of brand visibility, perception, and market positioning.
 </li>
 <li>
 Effective execution of strategic campaigns with measurable business impact.
 </li>
 <li>
 Improved consistency and quality of corporate messaging across all channels.
 </li>
 <li>
 Enhanced stakeholder engagement and communication effectiveness.
 </li>
 <li>
 Strong media presence and positive reputation management outcomes.
 </li>
 <li>
 Efficient team performance, vendor management, and budget optimization.
 </li>
 </ul>
 
 
</div>

Senior Director of Marketing and Communication

Expo 2030 Riyadh

<div>
 
 
 
 Job Summary:
 
 
 
 
 
 
 
 The job holder is responsible for leading and orchestrating all integrated marketing campaigns and activation programs for Expo 2030 Riyadh. The role drives a unified, performance-led marketing operating model across social media, digital marketing, influencer outreach, experiential activations, and campaign management. This position ensures that all marketing activations align with brand strategy, partnership commitments, thematic milestones, and communications priorities, delivering measurable commercial, reputational, and audience growth outcomes. The role acts as the integration engine across Marketing &amp; Communications, translating strategy into coordinated execution at speed and scale while maintaining governance, brand compliance, and ROI accountability.
 
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 
 
 
 
 Integrated Campaign Leadership:
 
 
 <ul>
 <li>
 Own and govern the end-to-end integrated marketing calendar, aligning always-on and burst campaigns with Expo milestones, thematic narratives, visitor targets, and international priorities.
 </li>
 <li>
 Lead 360&deg; campaign development across paid, owned, and earned channels, ensuring message consistency and creative alignment.
 </li>
 <li>
 Establish structured briefing standards, success metrics, and QA governance frameworks across all campaigns.
 </li>
 <li>
 Produce executive-level campaign retrospectives with performance insights, cost efficiency analysis, and optimization recommendations.
 </li>
 </ul>
 
 
 Campaign Management &amp; Operational Delivery:
 
 
 <ul>
 <li>
 Oversee campaign planning and execution teams to ensure on-time, on-budget, and on-brief delivery.
 </li>
 <li>
 Coordinate cross-functional collaboration across Brand Strategy, PR &amp; Communications, Expo Studios, Partnerships, Media Planning, and Research &amp; Insights.
 </li>
 <li>
 Maintain operational discipline across trafficking, tagging, localization, consent compliance, and creative governance.
 </li>
 <li>
 Ensure marketing outputs align with brand guardrails and strategic priorities.
 </li>
 </ul>
 
 
 Social Media &amp; Community Leadership:
 
 
 <ul>
 <li>
 Lead platform strategy execution aligned with global brand direction and governance frameworks.
 </li>
 <li>
 Oversee editorial calendars, publishing cadence, community engagement models, and social listening loops.
 </li>
 <li>
 Drive continuous optimization of social performance through analytics, experimentation, and audience insights.
 </li>
 <li>
 Ensure brand safety, content governance, and measurable engagement outcomes.
 </li>
 </ul>
 
 
 Digital Marketing &amp; Performance Ecosystem:
 
 
 <ul>
 <li>
 Direct digital marketing initiatives including Web, Mobile App, SEO/SEM, CRM integration, performance media, and marketing automation.
 </li>
 <li>
 Embed full-funnel conversion design, remarketing journeys, and audience segmentation in coordination with Martech and ticketing systems.
 </li>
 <li>
 Monitor acquisition funnels, cost per action, return on marketing investment (ROMI), and trigger structured weekly optimization cycles.
 </li>
 <li>
 Ensure privacy-compliant data integration across pixels, deep links, and consent frameworks.
 </li>
 </ul>
 
 
 Outreach &amp; Influencer Marketing:
 
 
 <ul>
 <li>
 Develop structured creator and influencer programs with clear governance, disclosure standards, brand safety, and performance tracking.
 </li>
 <li>
 Align experiential content capture with Expo Studios to maximize content yield and amplification.
 </li>
 <li>
 Build international conversion programs and travel trade amplification initiatives where relevant.
 </li>
 <li>
 Track brand lift, reach efficiency, and commercial impact from creator cohorts.
 </li>
 </ul>
 
 
 Events &amp; Experiential Activations:
 
 
 <ul>
 <li>
 Lead marketing-led events and activations in coordination with PR, Partnerships, and Visitor Operations.
 </li>
 <li>
 Ensure experiential executions reinforce Expo identity, protect guest flow, and generate measurable engagement outcomes.
 </li>
 <li>
 Integrate activation capture into campaign and social ecosystems to maximize asset leverage and amplification.
 </li>
 </ul>
 
 
 Integration, Governance &amp; Performance Oversight:
 
 
 <ul>
 <li>
 Serve as the integration bridge between marketing strategy and execution across all MarCom pillars.
 </li>
 <li>
 Ensure campaigns are data-informed, ROI accountable, and aligned with Research &amp; Insights frameworks.
 </li>
 <li>
 Maintain strict quality control, brand compliance, and operational discipline across agencies and internal teams.
 </li>
 <li>
 Support independent audit requirements and performance reporting through transparent dashboards and documentation.
 </li>
 </ul>
 
 
 
 
 
 
 Educational Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, Digital Media, or related field.
 </li>
 <li>
 Master&rsquo;s degree preferred (MBA or equivalent).
 </li>
 </ul>
 
 
 
 
 
 
 Professional Certifications Preferred:
 
 
 
 <ul>
 <li>
 Certifications in Digital Marketing, Performance Marketing, Martech, or Campaign Management (e.g., Google, Meta, HubSpot, PMP).
 </li>
 <li>
 Advanced analytics or marketing automation certifications are a plus.
 </li>
 </ul>
 
 
 
 
 
 
 Experience:
 
 
 
 <ul>
 <li>
 Minimum 14 years of progressive experience in integrated marketing, campaign orchestration, and performance-driven digital ecosystems.
 </li>
 <li>
 Experience within mega-events, destination marketing, large public initiatives, or complex government-related environments preferred.
 </li>
 <li>
 Demonstrated management of multi-agency ecosystems and high-value media investments.
 </li>
 </ul>
 
 
 
 
 
 
 Nature of Experience:
 
 
 
 <ul>
 <li>
 Proven track record translating brand strategy into integrated multi-channel execution.
 </li>
 <li>
 Experience operating in fast-paced, high-visibility environments requiring governance precision and executive reporting.
 </li>
 <li>
 Strong exposure to CRM integration, marketing technology frameworks, and conversion optimization.
 </li>
 <li>
 Experience leading large cross-functional teams and managing substantial campaign budgets
 </li>
 </ul>
 
 
 
 
 
 
 Job Specific Skills:
 
 
 
 <ul>
 <li>
 Advanced integrated campaign orchestration capability (paid, owned, earned).
 </li>
 <li>
 Strong command of digital performance marketing, SEO/SEM, CRM, and marketing automation.
 </li>
 <li>
 Expertise in governance frameworks, QA processes, and brand compliance control.
 </li>
 <li>
 Data-driven decision-making and ROI performance optimization.
 </li>
 <li>
 Multi-agency coordination and stakeholder alignment at executive level.
 </li>
 <li>
 High resilience and operational agility in milestone-driven environments.
 </li>
 <li>
 Strong executive communication and dashboard reporting capability.
 </li>
 </ul>
</div>

Senior Director, Integrated Marketing

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