sales manager

digital marketing manager Jobs in Istanbul

digital marketing manager

marketing & digital manager Jobs in Istanbul

marketing & digital manager

merchandiser

retail manager

e commerce manager

Eren Perakende

<div>
 <p>
  For more than 35 years, Eren Retail has been bringing the world&rsquo;s leading brands to customers in Turkey. In 1990, the company entered into a partnership with Devanlay, beginning the licensed production and distribution of Lacoste. Since then, Eren Retail has served as the Turkish distributor for globally renowned brands such as Burberry, Gant, Nautica and Converse.
 </p>
 <p>
  <br/>
 </p>
 <p>
  In 2008, it launched Occasion stores, followed by the creation of the SuperStep store concept in 2012. Strengthening its online presence in 2020 through a multi-channel strategy, Eren Retail redefined retailing as an experiential journey with House of SuperStep.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Expanding its portfolio with brands such as Intersport, SuperKids, Fashfed, United4 and HeartBeat, Eren Retail continues to operate with an experience&ndash;focused strategy. Today, the company has a presence in 25 countries, employs over 8,000 people and manages nearly 700 stores along with 17 digital channels worldwide.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are looking for an
  <strong>
   Assistant E-Commerce Manager
  </strong>
  to contribute to our premium lifestyle brands in this growth journey.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
  :
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Oversee and manage key functional areas such as content management, product &amp; site merchandising, operations, and online marketing to drive the performance of the Digital Flagship and marketplaces,
  </li>
  <li>
   Collaborate closely with the Business Development, Marketing, and Customer Support teams,
  </li>
  <li>
   Monitor overall site performance, sales, inventory, articles, campaigns, content, and operations on a daily basis,
  </li>
  <li>
   Analyze sales performance regularly and prepare action plans based on insights,
  </li>
  <li>
   Proactively replenish must-have products to ensure adequate stock levels.
  </li>
  <li>
   Work in a fast-paced e-commerce environment, building strong functional skills in online merchandising,
  </li>
  <li>
   Gain experience in global e-commerce practices and strategies
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Engineering, or Business Administration (Master's degree is a plus),
  </li>
  <li>
   5-6 years of experience in e-commerce, retail planning &amp; allocation, product/project management, or marketing roles,
  </li>
  <li>
   Online trading background, preferably in an online fashion brand,
  </li>
  <li>
   Excellent command of both written and spoken English,
  </li>
  <li>
   Proficiency in MS Excel, Word, PowerPoint and Google Analytics,
  </li>
  <li>
   Strong understanding of how digital channels drive traffic and conversion on sites,
  </li>
  <li>
   Excellent communication skills, flexible, proactive, and detail oriented,
  </li>
  <li>
   Strong reporting skills with a focus on solutions and attention to detail,
  </li>
  <li>
   Understanding of basic financial KPIs and e-commerce analytics,
  </li>
  <li>
   Excellent project management, time management, and reporting skills,
  </li>
  <li>
   Experience with Content Management and Merchandising Systems, including the analysis of e-commerce merchandising and sales performance.
  </li>
 </ul>
 <p>
 </p>
</div>


Assistant E-Commerce Manager

Aktif Bank

<div>
 <p>
  To be responsible for the day to day leadership and management of the e-commerce category management at PASSO. &ldquo;PASSO E-Commerce Category Sales Manager&rdquo; who significantly contributes to strengthening the company&rsquo;s presence on the e-commerce and increasing sales.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Day To Day You&rsquo;ll Be
  </strong>
 </p>
 <ul>
  <li>
   Category Strategy and MAC (Merchant Acquisition Plan) &ndash; Understand the business needs and manage the expansion of &ldquo;Merchant Environment&rdquo;.
  </li>
  <li>
   Partnership Management and Negotiations &ndash; Engage in negotiations to secure favorable terms, such as commission rates, advertising opportunities, and operational support.
  </li>
  <li>
   Product and Content Management &ndash; Optimize brand portfolio and product listings of merchants.
  </li>
  <li>
   Pricing and Competitor Analysis &ndash; Analyze market trends, monitoring competitor activities, and adjusting pricing strategies accordingly.
  </li>
  <li>
   Performance Monitoring and Data Analysis &ndash; Analyze data allows to gain valuable insights, identify trends, and derive actionable recommendations
  </li>
  <li>
   Build, manage and grow new strategic 3rd party partnerships and leverage existing and past partner relationships .
  </li>
  <li>
   Find and define growth corridors and opportunities to continue scaling PASSO SuperAPP business
  </li>
  <li>
   Reach out to new partners (Sports, Electronic,Fashion,Kids) negotiate deals and agreements.
  </li>
  <li>
   Maintain, and further develop, a win-win relationship with our supplier partners through supporting activities.
  </li>
  <li>
   Responsible for end to end customer journey associated with current/new product and service from design to execution.
  </li>
  <li>
   Delivery new features and product that will create amazing user experiences and validate them with customers
  </li>
  <li>
   Designing and managing campaign to increase customers activeness, mobile app traffic and profitability for all customer segments.
  </li>
  <li>
   Developing research and analytical reports on potential business market opportunities
  </li>
  <li>
   Working on qualitative data, trends, strategies, SUPERAPP and competition aiming at increasing competitiveness and assessing potential new customers
  </li>
  <li>
   Reporting the results of analysis which are related to product management processes.
  </li>
  <li>
   Co-ordinating IT &amp; Analytics team closely for wide/detailed analysis and implementation new products and service .
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Essential Skills &amp; Experience
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Industry Knowledge and Understanding of the E-Commerce Market &ndash; A solid understanding of the e-commerce industry (6+ Years) and the dynamics of the marketplace business is essential.
  </li>
  <li>
   Analytical Skills and Data Interpretation - The ability to interpret data, identify trends, and make data-driven decisions is crucial to optimize performance on the marketplaces and identify growth opportunities.
  </li>
  <li>
   Negotiation Skills and Relationship Management &ndash; Achieve win-win agreements and build long-term relationships with marketplace operators / business partners.
  </li>
  <li>
   Communication Skills and Teamwork - The ability to communicate effectively, collaborate with different stakeholders, and coordinate teams is crucial to the success of
  </li>
  <li>
   Bachelor&rsquo;s Degree in Engineering, Economics, Business Administration or equivalent.
  </li>
  <li>
   6+ years of professional experience of product/marketing/brand collaboration management. (preferably in a hyper growth tech /fin-tech/e.com vb. company.) Eagerness to manage digital projects, 3rd party service ,campaigns and sales management
  </li>
  <li>
   Able to see the future of the Mobile APP and new digital tech.
  </li>
  <li>
   Strong sense of analytical thinking, detail orientation and advanced problem solving skills,
  </li>
  <li>
   Having systematic working principle
  </li>
  <li>
   Having strong communication skills and being a good team player
  </li>
  <li>
   Intellectually curious, hunger for knowledge including new digital&amp; Mobile APP technologies, startups.
  </li>
  <li>
   Excellent written and verbal communication skills in English.
  </li>
  <li>
   Excellent use of MS Office Programs and especially MS Excel, PowerPoint
  </li>
 </ul>
 <p>
 </p>
</div>


PASSO E-commerce Category Management & Sales Manager

Opella

<div><p><b>About the job<br>
</b></p><p><br>
At Opella Healthcare, we are united by one shared <b>Mission </b>&ndash; we work passionately every day, to put <b>Health in Your Hands </b>. We are committed to making healthcare as simple as it should be, thus helping people help themselves. This Mission is the core of our philosophy, driving all that we do to focus on people&mdash;our consumers, customers, healthcare professionals, employees, and the Opella Brands that support them.
<br>
<br>
As a top three global player in Consumer Healthcare, we are raising the bar with a bold ambition to grow, perform, and outpace the market. We aim to build a more agile and responsive organization capable of delivering our Vision and Mission.
<br>
<br>
To achieve this, we need exceptional talent to shape Opella&rsquo;s future and help us succeed. Together, we embrace our Challenger spirit, driven by our commitment to be Outcome-obsessed, Courageous, Radically Simple, and All-In Together.
<br>
<br>
<b>Job Purpose
</b></p><p></p><p>The <b>Online Channel Sales Manager </b>is responsible for the planning, recommending, execution and evaluation of the B2C digital activation plans following the ACES principles (Assortment, Content, Engagement, Search) for the targeted online platforms. In alignment with marketing and commercial teams and with the ultimate goal to deliver KPIs, this individual is the brand advocate for all demand creation levers in digital platforms. S/he has a critical role in establishing Opella brands as an expert, leader and performer in the evolving B2C online space.
</p><p></p><p><b>Main responsibilities:
</b></p><ul><li><p>Lead and manage the annual online operation strategy &amp; plan, with clear business objectives based on strong understanding of online consumer journey/ behavior and E-com platform dynamics
</p></li><li><p>Coordination with marketing, sales, logistics, and IT teams for seamless execution (Cross-functional Collaboration).
</p></li><li><p>Preparing regular performance reports and presenting insights to senior management (Reporting &amp; Analytics).
</p></li><li><p>Ensure ACES principles are developed and applied in selected platforms to create value in order to drive growth
</p></li><li><p>Lead the creation of best tailored online campaign master plan with categories&rsquo;/ brand&acute;s sense of purpose and yearly plans.
</p></li><li><p>Align with key stakeholders on product, target consumer groups and pricing strategy, review and optimize it to maximize sales opportunity to lead the B2C partners for the best-in-class campaign execution
</p></li><li><p>Lead &amp; deliver online operation efficiency by optimizing operation, promotion, in-site resources investment by tracking and analyzing platform operation data to deliver higher ROI
</p></li><li><p>Effectively manage CRM data and online shopper trends to support marketing and commercial teams as well as BD team on other NPD launch preparations
</p></li><li><p>Adherence to platform policies and data privacy regulations (Risk &amp; Compliance).
</p></li><li><p>High focus on e-commerce innovations and competitor analysis (Technology &amp; Trend Monitoring).
</p></li></ul><p></p><p><b>Qualifications &amp; Experience
</b></p><ul><li><ul><li><p>Bachelor&rsquo;s degree
</p></li><li><p>E -commerce experience, experience of flagship store operation and agency &amp; distributor management is preferred
</p></li><li><p>Strong strategic thinking and business planning skills
</p></li><li><p>Strong communication and negotiation skill, problem-solving skills, persistent and positive mind set, strong accountability and great team player
</p></li><li><p>Good presentation skills, incl. PPT writing and in-person presentation
</p></li><li><p>Excited and willing to further grow capabilities in e-com environment.
</p></li><li><p>Experience in both pharmaceutical and FMCG/FMCH sectors.
</p></li><li><p>Fluent oral and writing English is a must
</p></li></ul></li></ul><p><b>WHY US?
</b><br>
<br>
At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.
<br>
<br>
<b>We Are Challengers.
</b><br>
<br>
We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things
<br>
<br>
<b>All In Together: </b>We keep each other honest and have each other's backs.
<br>
<br>
<b>Courageous: </b>We break boundaries and take thoughtful risks with creativity.
<br>
<br>
<b>Outcome-Obsessed: </b>We are personally accountable, driving sustainable impact and results with integrity.
<br>
<br>
<b>Radically Simple: </b>We strive to make things simple for us and simple for consumers, as it should be.
<br>
<br>
Join us on our mission. Health. In your hands.
<br>
<br>
www.opella.com/en/careers</p></div>

Online Channel Sales Manager

MUDO

<div>
 <p>
  GENEL N&Idot;TEL&Idot;KLER VE &Idot;&Scedil; TANIMI
 </p>
 <p>
  <br/>
 </p>
 <p>
  1964 y&inodot;l&inodot;nda Beyo&gbreve;lu Fita&scedil; Pasaj&inodot;&rsquo;nda 12 metrekarelik bir d&uuml;kkanda ba&scedil;layan maceram&inodot;za, T&uuml;rkiye&rsquo;nin 27 ilinde 1.400&rsquo;&uuml; a&scedil;k&inodot;n &ccedil;al&inodot;&scedil;an&inodot;m&inodot;z ve 90.000 m&sup2;&rsquo;nin &uuml;zerinde sat&inodot;&scedil; alan&inodot;na sahip yakla&scedil;&inodot;k 120 ma&gbreve;azam&inodot;zda devam ediyoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Sizi de, yarat&inodot;c&inodot; ve m&uuml;&scedil;terilerinin beklentilerini anlayan g&uuml;&ccedil;l&uuml; ekibimizin bir par&ccedil;as&inodot; olmaya davet ediyoruz.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Mudo ekibi olarak, Mecidiyek&ouml;y ofisimizde yer alan
  <strong>
   Bilgi Teknolojileri - E-Ticaret
  </strong>
  birimimizde g&ouml;revlendirilmek &uuml;zere
  <strong>
   &ldquo;E-Ticaret M&uuml;d&uuml;r&uuml;"
  </strong>
  ar&inodot;yoruz.
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   &Uuml;niversitelerin &Idot;&scedil;letme, &Idot;ktisat, Pazarlama, M&uuml;hendislik veya ilgili b&ouml;l&uuml;mlerinden mezun
  </li>
  <li>
   E-ticaret, online sat&inodot;&scedil; veya dijital pazarlama alan&inodot;nda en az 8 y&inodot;l deneyimli
  </li>
  <li>
   Tercihen perakende sekt&ouml;r&uuml;nde fiyatland&inodot;rma ve kampanya y&ouml;netimi konusunda tecr&uuml;beli
  </li>
  <li>
   Google Analytics, Google Ads, Meta Ads, SEO/SEM ara&ccedil;lar&inodot;nda ileri d&uuml;zey bilgi sahibi
  </li>
  <li>
   G&uuml;&ccedil;l&uuml; ileti&scedil;im, liderlik ve ekip y&ouml;netimi becerilerine sahip
  </li>
  <li>
   Analitik d&uuml;&scedil;&uuml;nce yap&inodot;s&inodot;na ve ileri d&uuml;zey ofis uygulamalar&inodot; (Microsoft, Google) yetkinli&gbreve;ine sahip
  </li>
  <li>
   &Idot;ngilizce dilinde en az B2 seviyesinde yeterlili&gbreve;e sahip, yaz&inodot;l&inodot; ve s&ouml;zl&uuml; i&scedil; ileti&scedil;iminde etkin
  </li>
  <li>
   Sonu&ccedil; odakl&inodot; &ccedil;al&inodot;&scedil;ma disiplinine sahip, inisiyatif kullanabilen ve problem &ccedil;&ouml;zme yetene&gbreve;i y&uuml;ksek
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   &Idot;&Scedil; TANIMI:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   E-ticaret genel (dijital pazarlama, sat&inodot;&scedil; ve operasyon) stratejisinin belirlenmesi, y&inodot;ll&inodot;k/&ccedil;eyreklik/ayl&inodot;k b&uuml;t&ccedil;e ve hedeflerin olu&scedil;turulmas&inodot; ve takip edilmesi
  </li>
  <li>
   Sat&inodot;&scedil; performans&inodot;n&inodot; art&inodot;rmak &uuml;zere kampanya, promosyon ve proje planlar&inodot;n&inodot;n haz&inodot;rlanmas&inodot;, hayata ge&ccedil;irilmesinin y&ouml;netimi
  </li>
  <li>
   A/B testler, UX optimizasyonlar&inodot; ve site iyile&scedil;tirmeleriyle d&ouml;n&uuml;&scedil;&uuml;m oranlar&inodot;n&inodot;n y&uuml;kseltilmesi i&ccedil;in gerekli &ccedil;al&inodot;&scedil;malar&inodot;n y&ouml;netimi
  </li>
  <li>
   Haftal&inodot;k/ayl&inodot;k sat&inodot;&scedil;, trafik, sat&inodot;n alma ve pazarlama raporlar&inodot;n&inodot;n &uuml;st y&ouml;netime ve ilgili payda&scedil;lara sunulmas&inodot;
  </li>
  <li>
   &Idot;lgili ekiplerle koordineli &ccedil;al&inodot;&scedil;arak E-ticaret projelerinin y&ouml;netimi
  </li>
 </ul>
 <p>
 </p>
</div>


E-ticaret Müdürü

İDEAL A.Ş

<div><h2 class="jobSectionHeader"><b>Job Description</b></h2><div>
T&uuml;rkiye&rsquo;deki operasyonlar&#305;m&#305;z&#305; b&uuml;y&uuml;tmek, dijital sat&#305;&#351; kanallar&#305;m&#305;z&#305; daha verimli y&ouml;netmek ve kullan&#305;c&#305; deneyimini en &uuml;st d&uuml;zeye &ccedil;&#305;karmak amac&#305;yla <b>Kavac&#305;k Merkez</b> ofisimizde g&ouml;rev alacak<b> &quot;E-Ticaret Y&ouml;neticisi&quot;</b> ar&#305;yoruz.<br>
<br>
Sorumluluklar;<br>
<ul><li>&#350;irket hedefleri ve piyasa &#351;artlar&#305; do&#287;rultusunda online sat&#305;&#351; operasyonunu y&ouml;netmek, sat&#305;&#351; hedeflerine ula&#351;&#305;lmas&#305;n&#305; sa&#287;lamak,</li>
<li>&Uuml;r&uuml;n s&#305;n&#305;fland&#305;rma, fiyatland&#305;rma ve marj analizlerini ger&ccedil;ekle&#351;tirmek,</li>
<li>&Uuml;r&uuml;n ve kategori baz&#305;nda stok y&ouml;netimi ve sat&#305;&#351; raporlamalar&#305; yapmak,</li>
<li>M&uuml;&#351;teri geri bildirimlerini analiz ederek kullan&#305;c&#305; deneyimini iyile&#351;tirmeye y&ouml;nelik &ouml;neriler sunmak,</li>
<li>Sorumlu oldu&#287;u dijital kanallarda (pazaryeri + marka domain) kampanya planlamalar&#305; yapmak, g&ouml;r&uuml;n&uuml;rl&uuml;&#287;&uuml; art&#305;racak dijital &ccedil;&ouml;z&uuml;mleri devreye almak,</li>
<li>Dijital pazarlama ekipleriyle koordineli &ccedil;al&#305;&#351;arak trafik art&#305;r&#305;m&#305;, reklam yat&#305;r&#305;mlar&#305; ve kampanya y&ouml;netiminde aktif rol almak,</li>
<li>Sat&#305;&#351;a etki eden t&uuml;m fakt&ouml;rleri analiz ederek ilgili payda&#351;larla d&uuml;zenli olarak payla&#351;mak,Sat&#305;&#351; h&#305;z&#305;na g&ouml;re stok ve kampanya y&ouml;netimi konusunda aksiyon almak.</li>
</ul></div><h2 class="jobSectionHeader"><b>Required Skills</b></h2><div>
Nitelikler;<br>
<ul><li>&Uuml;niversitelerin &#304;&#351;letme, &#304;ktisat, &#304;statistik, End&uuml;stri M&uuml;hendisli&#287;i vb. b&ouml;l&uuml;mlerinden mezun,</li>
<li>E-Ticaret ve dijital sat&#305;&#351; kanallar&#305;nda (&ouml;zellikle domain ve pazaryeri) en az 5 y&#305;l deneyimli,</li>
<li>Shopify altyap&#305;s&#305;nda e-ticaret sitesi y&ouml;netmi&#351; veya bu platformla &ccedil;al&#305;&#351;ma deneyimi olan</li>
<li>Trendyol ve Hepsiburada pazaryeri (marketplace) platformlar&#305;nda kampanya y&ouml;netimi, &uuml;r&uuml;n listeleme ve performans takibi konusunda tecr&uuml;beli,</li>
<li>Dijital pazarlama (Meta, Google, e-mail automation vb.) s&uuml;re&ccedil;lerine hakim,</li>
<li>Microsoft Office ve tercihen analiz ara&ccedil;lar&#305;n&#305; (GA4, Hotjar vb.) etkin kullanabilen,</li>
<li>&#304;leti&#351;imi kuvvetli, tak&#305;m &ccedil;al&#305;&#351;mas&#305;na yatk&#305;n ve proaktif,</li>
<li>Erkek adaylar i&ccedil;in askerlik hizmetini tamamlam&#305;&#351;.</li>
</ul>
<br>
Biz ekip olarak seni aram&#305;zda g&ouml;rmek i&ccedil;in &ccedil;ok heyecanl&#305;y&#305;z!</div></div>
<br><div></div><div><h2 class="jobSectionHeader"><b>Summary Info</b></h2><ul>
<div><p><b>Position</b></p>
<div>:</div>
<div>E-Ticaret Y&ouml;neticisi
</div></div><div><p><b>Sector</b></p>
<div>:</div>
<div>H&#305;zl&#305; T&uuml;ketim Mallar&#305;
</div></div><div><p><b>Department</b></p>
<div>:</div>
<div>Sat&#305;&#351;
</div></div><div><p><b>Working Type</b></p>
<div>:</div>
<div>Tam zamanl&#305;
</div></div><div><p><b>Working Preference</b></p>
<div>:</div>
<div>&#304;&#351; Yerinde
</div></div><div><p><b>Career Level</b></p>
<div>:</div>
<div>Orta D&uuml;zey Y&ouml;netici
</div></div><div><p><b>Location</b></p>
<div>:</div>
<div>&#304;stanbul Anadolu Yakas&#305;
</div></div><div><p><b>Experience</b></p>
<div>:</div>
<div>5-10 y&#305;l
</div></div><div><p><b>Refresh Date</b></p>
<div>:</div>
<div>4.11.2025
</div></div><div><p><b>Last Application Date</b></p>
<div>:</div>
<div>4.12.2025</div></div></ul></div>

E-Ticaret Yöneticisi

adidas

<p></p><div><div><div><div><div><div><div><div><p>PURPOSE &amp; OVERALL RELEVANCE FOR THE ORGANIZATION:</p></div>
<div>
Director eCommerce T&uuml;rkiye will be leading the eCommerce and Partner Program sales channels while managing ecommerce merchansing (buying and trading) in T&uuml;rkiye for adidas. The role will also expect to provide best in class eCommerce operations and consumer experience to drive strong business results.</div>
<div><p>
KEY RESPONSIBILITIES:</p></div>
<div>
As e-Commerce and Partner Program channel lead for T&uuml;rkiye:</div>
<ul>
<li>Drive and implement the eCommerce Strategy (Own eCom and Partner Program) on cluster level to achieve ambitious net sales and profitability targets</li>
<li>Partner with VP eCom &amp; DPC, EM to ensure localizing overall EM eCom strategy and key priorities are functioning optimally to drive best in class experience</li>
<li>Lead the eCommerce channels in T&uuml;rkiye by partnering with and driving best in class standards across functional hub eCom teams and areas (Consumer Experience, Digital Analyitcs, Digital Operations, Strategy &amp; Programs and Planning &amp; Analytics)</li>
<li>Lead Partner Program channel in T&uuml;rkiye by managing partner program team, ensuring best in class adidas in-store experience and end to end operations, establishing strong relationship with partners to drive sustainable growth. Align with EM DPC hub team for localizing partner program strategy and exploring development opportunities</li>
<li>Lead eCom merchandising team to ensure developing efficient buy plan, driving right channel segmentation strategy and effective trading to maximize sustainable growth. Align with demand planning, CTC and DTC merchandising and eCom hub merchandising teams for seasonal buy plans</li>
<li>Deliver annual e-Com P&amp;L targets by:</li>
<ul><li>Ensuring target alignment with local (finance, marketing, SCM) and EM eCom hub teams</li>
<li>Align with marketing team for Own eCom and Partner Program MAEX budgets</li>
<li>Ensure operational costs are in live with target</li>
</ul><li>Responsible for commercial decisions at cluster level by analysing the eCommerce KPI&rsquo;s and local trends and needs</li>
<li>Ensure end-to-end operations of eCommerce capabilities through the defined operating model with EM eCom hub, global digital teams and internal key stakeholders</li>
<li>Manage and control operational expenses in line with the cluster eCommerce budget</li>
<li>Operationally manage cluster level special projects geared towards enhancing the consumer experience (to become more Premium, Connected, Personalized)</li>
<li>Coordinate respective teams to accomplish the tasks associated with running adidas eCommerce online stores ensuring best and accurate presentation of product online, on Retail Intro Date and supporting product negotiations done by the merchandising team.</li>
<li>Develop business plan for T&uuml;rkiye including IBP and RFC, ensuring alignment with cluster strategy and key stake holders (GM T&uuml;rkiye, eCom Hub, Finance).</li>
<li>Develop deep consumer insights to support the decision-making process especially among target segments</li>
<li>Liaise with DTC to deliver more seamless omnichannel experience for consumers.</li>
<li>Align with other Cluster channels on campaign launches, mega commercial moments, end of season sales and discounting standards (key trade meetings)</li>
<li>Align and support Digital Brand Activation with a specific focus on Membership and Performance Marketing. Agreeing seasonal marketing and digital activation plan to ensure appropriate representation of the brands on respective channels</li>
<li>Ensure high employee engagement through effective motivation, coaching, training and development of respective teams</li>
<li>Ensure compliance with global policies, procedures and regulatory guidelines.</li>
</ul>
<div><p>KEY RELATIONSHIPS:</p></div>
<ul>
<li>EM eCom Hub, Global Digital Teams</li>
<li>T&uuml;rkiye Senior Leadership Team</li>
<li>T&uuml;rkiye adidas Brand &amp; Digital Activation teams</li>
<li>T&uuml;rkiye SCM Senior Director and team</li>
<li>DTC Buying team</li>
<li>eCommerce Hub Teams (Digital Operations, Consumer Experience, Planning &amp; Analytics, Merchandising, Strategy Programs)</li>
<li>External technology solution providers</li>
<li>Partners (Trendyol, Hepsiburda, Amazon, Boyner...)</li>
</ul>
<div><p>KNOWLEDGE, SKILLS AND ABILITIES</p>
:</div>
<ul>
<li>Minimum of 12 years&rsquo; experience in the eCommerce and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background</li>
<li>Strong leadership skills, with experience of leading eCommerce teams</li>
<li>Strong understanding of consumer base and purchasing behavior</li>
<li>Experience in P&amp;L management and accountability</li>
<li>Excellent communication skills including impactful presentation skills, influencing and negotiation skills</li>
<li>Ability to lead and drive change</li>
<li>Experience managing large and diverse teams</li>
<li>Experience driving an optimization strategy in an eCommerce business</li>
<li>An inert ability to see opportunities to improve. Whilst focused on the front-end consumer experience, you should see this across all facets of the business</li>
<li>You are an expert level skillset in Branded Commerce best practices and operations.</li>
<li>Excellent English language skills</li>
</ul>
</div></div></div></div></div><div><div><div><p>AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE&rsquo;S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.</p><p>
</p><ul><p>COURAGE: Speak up when you see an opportunity; step up when you see a need..</p>
<p>OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.</p>
<p>INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.</p>
<p>TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.</p>
<p>INTEGRITY: Play by the rules. Hold yourself and others accountable to our company&rsquo;s standards.</p>
<p>RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.</p></ul></div><br>
<p></p>
</div></div><div><div><div><div><br>
<b>AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
</b><br>
<br>
<b>&ndash; CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU &ndash;
</b><br>
<br>
<b>BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.</b><br>
<b>
</b></div></div></div></div></div><div><div><div><div><div><div>JOB TITLE:
<div>Director e-com
</div></div></div></div></div></div><div><div><div><div>BRAND:
</div></div></div></div><div></div><div><div><div><div>LOCATION:
<div>Istanbul
</div></div></div></div></div><div><div><div><div>TEAM:
<div>Data
</div></div></div></div></div><div><div><div><div>STATE:
<div>Ista
</div></div></div></div></div><div><div><div><div>COUNTRY/REGION:
<div>TR
</div></div></div></div></div><div><div><div><div>CONTRACT TYPE:
<div>Full time
</div></div></div></div></div><div><div><div><div>NUMBER:
<div>536554
</div></div></div></div></div><div><div><div><div>DATE:
<div>Nov 3, 2025</div></div></div></div></div></div></div>

Director e-com

Otokoç Otomotiv

<div>
 <p>
  <strong>
   A World Full of Goodness, Success, and Innovation awaits you at Otoko&ccedil; Otomotiv. If you want to be included in a World Full of Future, lets meet!
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Otoko&ccedil; Otomotiv, which was established in 1928 as the first investment of the Ko&ccedil; Group in the automotive sector and started the history of automotive in Turkey, today; Otoko&ccedil;, Avis, Avis Filo, Avis Filo Maestro, Budget, Otoko&ccedil; Insurance, Zipcar, Otoko&ccedil; Used Car, otokocihale.com, is Turkey's largest automotive retailing, car rental and car sharing company serving with Otoko&ccedil; Parts and Lastick brands.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Under the roof of Otoko&ccedil;, new vehicle sales, service, and spare parts services, wholesale spare parts sales, insurance and financing, accessory sales, used car vehicle sales, and vehicle protection systems under the Ford, Ford Trucks, Volvo, Fiat, Alfa Romeo, Jeep, and Maserati brands, in short offers all automotive solutions to the customers under one roof.
 </p>
 <p>
  <br/>
 </p>
 <p>
  In car rental, short-term rental with Avis and Budget brands; Operational leasing with Avis Filo, also known as fleet leasing; Fleet management with the Avis Filo Maestro brand; With the Zipcar brand, it offers hourly rental, that is, car sharing service, to the customers.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Continuing the activities at nearly 400 points in 9 countries, including Turkey, Greece, Azerbaijan, Hungary, Georgia, Kazakhstan, Ukraine, Northern Cyprus, and Northern Iraq, with the vision of " Being a global and leading reference point developing innovative mobility solutions ".
 </p>
 <p>
  <br/>
 </p>
 <p>
  You too, have adopted the organizational agile working principles, giving importance to equality of opportunity and inclusiveness in the candidate and employee experience; If you want to work in a working environment that defines the values of development, innovation, cooperation, sincerity and transparency as the indispensable values of its culture, you can review the announcement details below and apply.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Our position where we invite you to join us: Omni Channel Performance and Management Specialist
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  If you say that you have a strong analytical side and make target and solution-oriented work a priority, and if you keep your curiosity alive with new information every day, you should take a look at the details of the advertisement!
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   So, what responsibilities does the Omni Channel Performance and Management Specialist take on at Otoko&ccedil; Otomotiv?
  </strong>
 </p>
 <p>
  &bull; Analyzing and developing channel maturity for brands, activating the channels planned to be opened
 </p>
 <p>
  &bull; Performing new customer acquisition and demand management activities
 </p>
 <p>
  &bull; Managing and developing e-commerce channels, implementing and executing sales-enhancing activities
 </p>
 <p>
  &bull; To fulfill and monitor the activities required for omni-channel KPIs
 </p>
 <p>
  &bull; Online and offline lead management, performance measurement, tracking and performance improvement
 </p>
 <p>
  &bull; Growth marketing (user acquisition, activation, and retention) activities
 </p>
 <p>
  &bull; Set up and manage the marketing automation system
 </p>
 <p>
  &bull; Preparing and managing content strategies, ensuring the preparation of content (newsletter, blog, whitepaper etc.)
 </p>
 <p>
  &bull; Managing EMS and omni-channel marketing communication processes
 </p>
 <p>
  &bull; Campaign and communication design, ensuring integrated execution
 </p>
 <p>
  &bull; Ensuring that information on all channels is up-to-date, accurate, complete and accessible, and reducing complaints by enabling customers to access information through alternative channels
 </p>
 <p>
  &bull; To organize the customer's pre-purchase, purchase phase and after-sales journey in accordance with customer expectations, the customer's online and offline footprint and company strategies and to carry out activities focused on improving the customer experience
 </p>
 <p>
  &bull; To follow market, competition, customer and marketing trends and current marketing technologies and to ensure their adaptation according to the application areas
 </p>
 <p>
  &bull; Ensuring that all business processes and all online channels gain e-commerce features
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What are the Required Qualifications?
  </strong>
 </p>
 <p>
  &bull; Graduated from related departments of universities
 </p>
 <p>
  &bull; Experienced in Digital/Performance marketing and Omni-channel
 </p>
 <p>
  &bull; Agency experience or agency management experience
 </p>
 <p>
  &bull; Knowledge of performance and campaign measurement (Google Analytics, Ads, DV360 etc.)
 </p>
 <p>
  &bull; Knowledge of personas, customer journey mapping, segmentation, rules-based marketing
 </p>
 <p>
  &bull; Strong human relations and communication skills
 </p>
 <p>
  &bull; High persuasiveness
 </p>
 <p>
  &bull; Strong analytical thinking skills,
 </p>
 <p>
  &bull; Good command of written and spoken English
 </p>
 <p>
  &bull; Good command of MS Office programs
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Also, what do we promise you in this world?
  </strong>
 </p>
 <p>
  &bull; Flexible Benefit
 </p>
 <p>
  &bull; Ko&ccedil; Pension Foundation Membership
 </p>
 <p>
  &bull; Ko&ccedil; Family Card Membership
 </p>
 <p>
  &bull; Complementary Health Insurance
 </p>
 <p>
  &bull; Private Health Insurance (Optional)
 </p>
 <p>
  &bull; Personal Accident Insurance
 </p>
 <p>
  &bull; Food and Service (Lunch Voucher and Cafeteria)
 </p>
 <p>
  &bull; Birth Package and Nurse Program for Newborn Baby
 </p>
 <p>
  &bull; Free Car Rental and Paid Leave Gift for Married Employees
 </p>
 <p>
  &bull; Social Assistance Package
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   How Do Our Recruitment Processes Proceed?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Our recruitment process consists of the following stages. Our process length varies according to the position. We want you to know that at the end of the process, we will inform you according to your suitability for the position.
 </p>
 <p>
  &bull; Application
 </p>
 <p>
  &bull; Preliminary assessment
 </p>
 <p>
  &bull; Telephone and face-to-face / online interview
 </p>
 <p>
  &bull; Inventory stage
 </p>
 <p>
  &bull; Reference research
 </p>
 <p>
  <br/>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   For this and more, you can access all of our open advertisements on Ko&ccedil; Kariyerim, Kariyer.net, Linkedin, and Youthall pages.
  </em>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Don't forget to follow our Otoko&ccedil; Career social media accounts to be informed about the most exciting developments about us!
  </em>
 </p>
 <p>
 </p>
</div>


Omni Channel Performance and Management Specialist

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