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lamp trade channel field executive

Philip Morris International

<div>
 We are looking for LAMP Trade Channel Representatives for Istanbul who will work in the field and be responsible for Legal Age Meeting Points (Night Club, Event Hall, Beach Club, Restaurant, Caf&eacute;) channels as part of our Sales Team.
 <br/>
 <br/>
 <strong>
  Read further if you want to learn what the main responsibilities of the role are:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and execute (brand support) plans and initiatives
  </li>
  <li>
   Implement trade engagement programs to increase LAMP owners/staff knowledge about PMI products
  </li>
  <li>
   Manage resource allocation to ensure maximized ROI within respective territory
  </li>
  <li>
   Build and maintain relationships with your clients
  </li>
  <li>
   You follow the latest trends in music, fashion, technology &amp; competitor activities
  </li>
  <li>
   Spot opportunities, create a plan and execute it
  </li>
  <li>
   Coordinate third party forces (Sales Hostes etc.)
  </li>
  <li>
   Work closely with regional sales teams to formulate more effective solutions for business plans.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  This position can be something for you if you recognize yourself in the below profile. You:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Hold a university degree
  </li>
  <li>
   Have experience or interest in sales &amp; marketing, organization/event management and entertainment activities
  </li>
  <li>
   Have very good written and verbal communication skills in English
  </li>
  <li>
   Are dynamic and action oriented
  </li>
  <li>
   Have strong communication and analytical skills
  </li>
  <li>
   Are able to work on a different schedule
  </li>
  <li>
   Are willing to locate to different cities in Turkey with no travel restriction
  </li>
  <li>
   Hold a valid driving license and have solid driving experience
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Our Working Hours Are
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Between Tuesday to Thursday, from 12:00 to 21:00
  </li>
  <li>
   On Friday and Saturday, from 15:00 to 00:00
  </li>
  <li>
   On Sunday &amp; Monday we enjoy our day off
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What can we offer you?
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   At Philip Morris Turkey, we are prepared to invest heavily in you and help you build the career you want because TOGETHER WE CAN.
  </li>
  <li>
   A stimulating and challenging job
  </li>
  <li>
   Being part of a progressive sales organization driving digital transformation in FMCG sales
  </li>
  <li>
   Engaging culture of innovation, learning and people, with many challenges, opportunities and prospects for commercial talent
  </li>
  <li>
   Opportunities to help you grow in your job and within PMI
  </li>
  <li>
   An attractive and competitive package
   <br/>
   <br/>
  </li>
 </ul>
 One more thing: at Philip Morris we see equal pay for equal work between woman and men as the baseline standard for equality. Our good intentions do match our practices as we achieved the Global Equal Salary Certification. Moreover, we invest in creating a diverse workforce &amp; a culture based on personal and career development, both on local as well as international level.
 <br/>
 <br/>
 How does this sound? If you are interested, go ahead and apply!
 <br/>
 <br/>
 <strong>
  20532
 </strong>
</div>


LAMP Trade Channel Field Executive

<div><p>We are looking for LAMP Trade Channel Representatives for Istanbul who will work in the field and be responsible for Legal Age Meeting Points (Night Club, Event Hall, Beach Club, Restaurant, Caf&eacute;) channels as part of our Sales Team.<br>
<br>
<b>Read further if you want to learn what the main responsibilities of the role are:</b></p><br>
<p></p><ul><li>
Develop and execute (brand support) plans and initiatives</li><li>
Implement trade engagement programs to increase LAMP owners/staff knowledge about PMI products</li><li>
Manage resource allocation to ensure maximized ROI within respective territory</li><li>
Build and maintain relationships with your clients</li><li>
You follow the latest trends in music, fashion, technology &amp; competitor activities</li><li>
Spot opportunities, create a plan and execute it</li><li>
Coordinate third party forces (Sales Hostes etc.)</li><li>
Work closely with regional sales teams to formulate more effective solutions for business plans.</li></ul><p></p><p><b><br>
This position can be something for you if you recognize yourself in the below profile.</b><b> Y</b><b>ou:</b></p><br>
<p></p><ul><li>
Hold a university degree</li><li>
Have experience or interest in sales &amp; marketing, organization/event management and entertainment activities</li><li>
Have very good written and verbal communication skills in English</li><li>
Are dynamic and action oriented</li><li>
Have strong communication and analytical skills</li><li>
Are able to work on a different schedule</li><li>
Are willing to locate to different cities in Turkey with no travel restriction</li><li>
Hold a valid driving license and have solid driving experience</li></ul><p><br>
<br>
<b>Our working hours are:</b></p><br>
<p></p><ul><li>
Between Tuesday to Thursday, from 12:00 to 21:00</li><li>
On Friday and Saturday, from 15:00 to 00:00</li><li>
On Sunday &amp; Monday we enjoy our day off</li></ul><p></p><p><b><br>
What can we offer you?</b><br>
<br>
</p><ul><li>At Philip Morris Turkey, we are prepared to invest heavily in you and help you build the career you want because TOGETHER WE CAN.
</li><li>A stimulating and challenging job
<br>
</li><li>Being part of a progressive sales organization driving digital transformation in FMCG sales
<br>
</li><li>Engaging culture of innovation, learning and people, with many challenges, opportunities and prospects for commercial talent<br>
</li><li>
Opportunities to help you grow in your job and within PMI
</li><li>An attractive and competitive package</li></ul><p><br>
One more thing: at Philip Morris we see equal pay for equal work between woman and men as the baseline standard for equality. Our good intentions do match our practices as we achieved the Global Equal Salary Certification. Moreover, we invest in creating a diverse workforce &amp; a culture based on personal and career development, both on local as well as international level.
<br>
<br>
How does this sound? If you are interested, go ahead and apply!</p></div>

Mey Diageo

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  Customer Marketing Manager &ndash; On Trade Modern
  <br/>
  <br/>
 </strong>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 Design and implement strategies that strengthen the position of our brands within the modern on-trade channel. Build joint growth opportunities with strategic customers through segmented and differentiated plans, and close collaboration with cross-functional teams, enhance sales performance, brand visibility, and consumer experience.
 <br/>
 <br/>
 <strong>
  Role Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Leverage consumer and shopper insights to shape channel and category plans, working closely with marketing and commercial teams.
  </li>
  <li>
   Develop and implement short- and long-term strategies for the modern on-trade channel, actively tracking financial growth, and innovation opportunities.
  </li>
  <li>
   Build strategic partnerships with key customers, driving &ldquo;win-win&rdquo; negotiations and improving the effectiveness of trade initiatives.
  </li>
  <li>
   Define the Route-to-Consumer (RTC) strategy and lead field execution in collaboration with the team.
  </li>
  <li>
   Conduct customer and channel segmentation (restaurants, hotels, key chains) to prioritize resources and develop tailored strategies for high-potential customers.
  </li>
  <li>
   Lead, coach, and develop a high-performing team, fostering a culture of accountability and continuous improvement.
  </li>
  <li>
   Collaborate effectively with internal and external partners to drive integrated business plans.
  </li>
  <li>
   Develop flexible and proactive strategies that reflect the seasonality and tourism dynamics of the modern on-trade channel.
  </li>
  <li>
   Prepare channel performance and investment plans, manage budgets, track KPIs, and provide regular reporting to senior leadership.
  </li>
  <li>
   Ensure full compliance with company policies, legal regulations, and competition law principles in all commercial activities.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Experience / Skills Required
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s Degree required
  </li>
  <li>
   Minimum 8 years experience in sales and customer/trade marketing areas
  </li>
  <li>
   Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement
  </li>
  <li>
   Understands how the total sales organization operates and how to drive effectiveness.
  </li>
  <li>
   Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
  </li>
  <li>
   Strong analytical, presentation and project management skills.
  </li>
  <li>
   Experience in premium outlet &amp; portfolio management with good understanding of F&amp;B insight
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Diversity Statement
  <br/>
  <br/>
 </strong>
 Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
 <br/>
 <br/>
 Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
 <br/>
 <br/>
 Feel inspired? Then this may be the opportunity for you.
 <br/>
 <br/>
 If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
 <br/>
 <br/>
 <strong>
  Worker Type
  <br/>
  <br/>
 </strong>
 Regular
 <br/>
 <br/>
 <strong>
  Primary Location:
  <br/>
  <br/>
 </strong>
 Istanbul Head Office
 <br/>
 <br/>
 <strong>
  Additional Locations :
  <br/>
  <br/>
 </strong>
 <strong>
  Job Posting Start Date
  <br/>
  <br/>
 </strong>
 2025-11-16
</div>


Customer Marketing Manager – On Trade

Henkel

<div>
 <strong>
  About this Position
 </strong>
 In this role, you lead the Consumer Brands sales operations for the Perfumeries Channel, driving strategic targets such as sales growth, profitability, and market share. You develop and execute the channel&rsquo;s sales strategy, support key account management, and build strong relationships with key perfumery customers. You plan annual sell-in targets, monitor customer profitability, and collaborate closely with Marketing, Trade Marketing, and Category Management to ensure strong sell-out performance and excellent POS execution.
 <br/>
 <br/>
 <strong>
  What You&acute;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Generating one of Henkel&lsquo;s business units &ldquo;Consumer Brand&rdquo; sales operation via assuming responsibility for the Perfumeries Channel in order to maximize strategic targets (NES, profitability, Market Share, A/R, Sales Budget)
  </li>
  <li>
   Creating sales strategy, setting goals, planning, and ensuring execution for the responsible channel
  </li>
  <li>
   Supports KAM in steering key customers
  </li>
  <li>
   Building strong relationships with related key customer and realize plans collaboratively
  </li>
  <li>
   Working in close cooperation with other sales channels to ensure the collaboration to reach the targeted business results
  </li>
  <li>
   Planning FY category-based sell-in targets for the Perfumeries Channel Key Accounts
  </li>
  <li>
   Following profitability of each and every customer on responsible categories, providing proactive action plans in order to secure the profitability as well as stable growth for the &ldquo;Laundry &amp; Home Care &amp; Personal Care" business
  </li>
  <li>
   Executing brand strategies and ensuring customer sell-out performance via excellent POS executions with close relationship other departments such as Marketing, Trade Marketing and Category Management
  </li>
  <li>
   Realizing route trade visits to increase Henkel&rsquo;s reputation and influence
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What makes you a good fit
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   BSc/BA in Business Administration, Engineering or in a relevant field
  </li>
  <li>
   2-3 years of experience in Key Account Management in an FMCG company is a plus
  </li>
  <li>
   Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  </li>
  <li>
   Strength with strategic and analytical thinking skills combining with critical thinking and problem solving
  </li>
  <li>
   Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  </li>
  <li>
   Self-confident professional, who possesses strong interpersonal skills along with sound leadership capabilities
  </li>
  <li>
   Advanced user of MS Office applications especially in Excel
  </li>
  <li>
   Valid Driving license is a must
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Some perks of joining Henkel
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  </li>
  <li>
   Diverse national and international growth opportunities
  </li>
  <li>
   Global wellbeing standards with health and preventive care programs
  </li>
  <li>
   Gender-neutral parental leave for a minimum of 8 weeks
  </li>
  <li>
   Employee Share Plan with voluntary investment and Henkel matching shares
   <br/>
   <br/>
  </li>
 </ul>
 At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
</div>


Assistant Key Account Manager (Perfumeries)

<div>
 <strong>
  About this Position
 </strong>
 In this role, you will be responsible for managing Key Accounts within the Local Channel in Istanbul, driving sales, market share, and execution targets. You will build strong customer relationships, lead joint business planning, and negotiate trade terms to ensure compliance. Additionally, you will collaborate with other sales channels, provide accurate sales forecasts, and execute brand strategies for optimal sell-out performance. Regular analysis, reporting, and trade visits will be essential to strengthen Henkel&rsquo;s market position and customer influence.
 <br/>
 <br/>
 <strong>
  What You&acute;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Assuming responsibility for the Key Accounts of Local Channel within Istanbul area
  </li>
  <li>
   Delivering sales, value share, trade spending, execution and fast listing targets for Local Key Accounts under the responsibility
  </li>
  <li>
   Building strong relationships with related key customer and realize plans collaboratively.
  </li>
  <li>
   Leading joint business planning processes with customers; negotiating and aligning on trade terms and conditions, and following up on compliance
  </li>
  <li>
   Working in close cooperation with other sales channels to ensure the collaboration to reach the targeted business results
  </li>
  <li>
   Providing accurate monthly and quarterly sales forecast per customer
  </li>
  <li>
   Designing and implementing account plans based on growth forecasts, market opportunities, and customer capabilities; in line with company strategy
  </li>
  <li>
   Executing brand strategies and ensuring customer sell-out performance via excellent POS executions with close relationship other departments such as Marketing, Trade Marketing and Category Management
  </li>
  <li>
   Regularly analyzing and reporting customer performance against KPIs; such as sales, value share and trade spending
  </li>
  <li>
   Conducting trade visits to increase Henkel&rsquo;s reputation and influence.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What makes you a good fit
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   BSc/BA in Business Administration, Engineering, or a relevant field
  </li>
  <li>
   5 to 7 years of experience in Key Account Management especially in an FMCG company.
  </li>
  <li>
   Strong communication and interpersonal skills with an aptitude for building relationships with professionals at all organizational levels
  </li>
  <li>
   Excellent oral and written communication skills in English, with the ability to interact effectively with all levels of management
  </li>
  <li>
   Self-confident professional who possesses strong interpersonal skills along with sound leadership capabilities
  </li>
  <li>
   Advanced user of MS Office applications
  </li>
  <li>
   Valid driving license is required
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Some perks of joining Henkel
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  </li>
  <li>
   Diverse national and international growth opportunities
  </li>
  <li>
   Global wellbeing standards with health and preventive care programs
  </li>
  <li>
   Gender-neutral parental leave for a minimum of 8 weeks
  </li>
  <li>
   Employee Share Plan with voluntary investment and Henkel matching shares
   <br/>
   <br/>
  </li>
 </ul>
 At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
</div>


Junior Key Account Manager, Henkel Consumer Brands (Local Channel)

Brown-Forman

<div><p><b>Quote from Hiring Manager</b></p>
<p>As the Area Sales Manager for Istanbul, you will take on a key leadership role in one of the world&rsquo;s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across the European side of Istanbul, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.</p>
<p><b>Meaningful Work FromDay One</b></p>
<p>The Area Sales Manager performs sales and distribution related tasks with activities aimed at brand building, increasing brand awareness among customers, and strives for the best possible market position for Brown-Forman brands at TT. The person in this position supports and cooperates with TT Channel Sales Manager. This role is responsible for meeting and executing personal and team goals. The Area Sales Manager manages and develops a team of Sales Supervisors.</p>
<ul><li><b>Please apply with an English CV</b></li></ul>
<p><b>What You Can Expect</b></p>
<p><b>Team management:</b></p>
<ul><li>Leads the sales supervisor team and the team of B-F business partners.</li>
<li>Regularly coaches and develops the competencies of the Sales Supervisors in their team. (During field visits, 1 to 1 meeting, PGP, development plan, talent pooling, etc.)</li>
<li>Supports and develops the Supervisor team and the teams of B-F business partners through regular feedback, effective communication, listening to ideas, and open-mindedness to change.</li>
<li>Provides effective communication between the region and KA, traditional channels, On Trade, Marketing/Commercial Marketing and Finance.</li>
<li>Holds regular weekly sales meetings with Sales Supervisors to update results and gain improvement opportunities.</li>
<li>Make field visits with Sales Representatives and Sales Supervisors at least once a week.</li>
<li>Leads B-F Values and D&amp;I in the traditional channel team and distributor teams.</li>
</ul><p><b>Off-Trade &ndash; TT</b></p>
<ul><li>Applies the traditional channel sales strategy in its region.</li>
<li>Creates action plans based on concrete analysis and delivers the strategic plan of his/her territory.</li>
<li>Makes regular visits to TT sales points in order to strengthen business partnerships with sales points in its region and to expand its scope.</li>
<li>Conducts regular distributor visits and site visits to enhance partnership-level cooperation.</li>
<li>Responsible for the sales (distributor purchases and field sales), distribution and visibility of B-F products.</li>
<li>Is responsible for displaying the products in its region in accordance with legal regulations and B-F standards.</li>
<li>Is responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.</li>
<li>Responsible for the inclusion of potential new traditional channel outlets operating in the region. In this direction, he guides the Sales Supervisors and the teams of B-F business partners.</li>
</ul><p><b>Administrative Duties:</b></p>
<ul><li>Delivers the expected data, reports, and activity evaluation in a timely manner according to the standards and procedures applicable in the company.</li>
<li>Read corporate emails regularly. Responds to emails in a timely manner.</li>
<li>Responsible for timely reporting in accordance with B-F standards through Univera &amp; Vispera. (Collecting data on BF products, market data, data on customers served, and information on competitors activities in the market)</li>
<li>Customers in their region are responsible for keeping the relevant database accurate and up-to-date.</li>
<li>Provides guidance and direct reports to Sales Supervisors, distributors and their teams for opportunities and threats based on Nielsen analysis.</li>
</ul><p><b>Distributor Management</b></p>
<ul><li>Applies the distributor agreement and terms of trade.</li>
<li>Responsible for communication and coordination with distributors.</li>
<li>Monitors the compliance of the distributors &amp; operations with B-F standards and legal processes, and takes action, when necessary, by coordinating with TT Channel Sales Manager.</li>
<li>Ensures that the distributors in its region are managed in line with monthly and annual targets.</li>
<li>Creates distributor orders and manages distributor product purchase targets by considering optimum stock levels and predicting field sales performance.</li>
<li>Ensure business needs and takes action in coordination with TT Channel Sales Manager as needed.</li>
<li>Regularly checks and monitors operational costs such as distributors cost per sales representative, distributors &amp; open accounts in the market, credit limits of distributor-provided sales points, distributors &amp; average collection days in the market, distributors&amp; stock day adequacy, and makes action plans if necessary.</li>
<li>Works in coordination with distributors for business development opportunities (Number of sales representatives required, regional organization planning, competitive analysis within the region, etc.)</li>
</ul><p><b>What You Bring to the Table</b></p>
<ul><li><b>Demonstrable sales experience from a global FMCG company</b></li>
<li>We are open to candidates who are an Area Manager already as well candidates who are currently working as a Sales Supervisor for a few years who are looking for the next step in their career.</li>
<li><b>Demonstable experience working in the Traditional Trade area</b></li>
<li><b>Fluent in English and Turkish speaking and writing</b></li>
<li>Driver license</li>
<li>Knowledge of sales and negotiation techniques</li>
<li>Comprehensive knowledge of the market</li>
<li>People Management Experience</li>
<li><b>At least 5 years of experience in distributor management experience</b></li>
</ul><p><b>What Makes You Unique</b></p>
<ul><li>Business Development expertise</li>
<li>Strategic Vision</li>
<li>Data-Driven Decision Making</li>
</ul><p><b>Who We Are</b></p>
<p>We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.</p>
<p><b>What We Offer</b></p>
<p>Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.</p>
<p>\#jackdaniels #LI</p>
<p>Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.</p>
<p>Business Area: Europe, Africa, APAC Division</p>
<p>Function: Sales</p>
<p>City:</p>
<p>
Istanbul</p>
<p>State:</p>
<p>Country: TUR</p>
<p>Req ID: JR-00008223</p></div><p></p>

Area Manager - Istanbul Europe

Ferrero

<p></p><div><div><div><div>Sales</div>
<div>Job ID:
<div>70977</div>
</div></div><div><div>İstanbul, TR (On-Site)</div>
<div><div>Permanent</div></div></div></div></div><div></div>
<br><div><div><div><p>Job Location: İstanbul
</p></div><div><p>İstanbul, T&uuml;rkiye.</p>
</div></div><div><div><p>Company description</p>
</div><div><p>Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella&reg;, Tic Tac&reg;, Ferrero Rocher&reg;, Raffaello&reg;, Kinder Bueno&reg; and Kinder Surprise&reg;. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.</p>
</div></div><div><div><p>Diversity Statement</p>
</div><div><p>Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.</p>
</div></div><div><div><p>About the Role:</p>
</div><div><p>We are looking for a strategic leader to take on the role of regional Head of Trade Marketing for Region T&uuml;rkiye who will be reporting to <b>Region Manager T&uuml;rkiye</b>. This role is critical to driving Ferrero&rsquo;s commercial success and acceleration by translating brand strategy into powerful in-market executions that influence shopper behavior and build brand love at the point of sale.</p>
<p>
As a senior leader and strategic partner to both commercial and brand teams, you will be responsible for shaping the regional trade marketing vision, leading high-impact activations leveraging on channel centricity, and fostering strong customer collaboration with key retailers to drive sustainable business growth.</p>
</div></div><div><div><p>Main Responsibilities:</p>
</div><div><p><b>Strategic Leadership:</b> Develop and lead Ferrero&rsquo;s trade and shopper marketing strategy tailored to market dynamics, channel maturity, and consumer preferences in the SPF arena.</p>
<p><b>
Shopper-Centric Planning:</b> Translate consumer and shopper insights into differentiated instore execution plans focusing on the main touchpoints (shelf, out-of-shelf, and check out) customized by channel and customer, across key brands and consumption occasions.</p>
<p><b>
Channel Excellence:</b> Define and lead best-in-class activation strategies across Modern Trade, Traditional Trade, eCommerce and Out of Home channels, ensuring maximum availability, visibility, conversion, and brand/portfolio consistency.</p>
<p><b>
Retailer Engagement:</b> Build strong customer collaboration, assess and implement the joint business planning program for selected customers leveraging the 4S framework (strong brands, strong execution capabilities, supply chain excellence, and sustainability to trade initiatives).</p>
<p><b>
Team Development:</b> Lead and mentor a high-performing trade marketing, shopper activation, and revenue management team, nurturing a culture of ownership, accountability, and results.</p>
<p><b>
Revenue Management:</b> Responsible for developing and executing pricing, promotion (ROI), and trade investment strategies to drive value maneuver and optimize revenue, profitability, and growth across channels and customer segments.</p>
<p><b>
Performance Analysis:</b> Use retail data, shopper behavior insights, and category analytics to identify growth opportunities, track performance, and steer decisions.</p>
<p><b>
Cross-Functional Collaboration:</b> Act as a key liaison between marketing, sales, and supply chain teams to ensure sales forecast accuracy and synchronized execution of brand initiatives at trade level. Ensure compliance with the Group Sales and Order to Cash policy and performs the relevant control and monitoring driving convergence plans in strict collaboration with sales, finance and legal departments.</p>
</div></div><div><div><p>Who we are looking for:</p>
</div><div><p>You have a master&rsquo;s degree or equivalent, 12-15 years of seniority with progressive experience in trade marketing, shopper marketing, or commercial roles within leading FMCG companies. You are commercially astute with a track record of influencing category and revenue growth with excellent communication, negotiation, and relationship-building skills.</p><p><br>
You possess strong people leadership skills, with experience managing and developing teams in a regional setup. You are highly analytical with the ability to interpret shopper data and apply insights to commercial strategies. Additionally, you have experience in monitoring trade terms across channels and customers, as well as defining the right commercial strategy guidelines by channels and customers to foster the triple win strategy. You should also have experience in analyzing assortment and category pricing, developing and refining pack-price strategy to maximize reach and revenue, and leading pricing architecture to ensure alignment with brand positioning and profitability goals.</p>
</div></div><div><div><p>How to be successful in the role and at Ferrero:</p>
</div><div><p>Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you&rsquo;ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.</p></div></div></div>
<br><div><h2 class="jobSectionHeader"><b>Our Application Process</b></h2><div><div><p>
We&rsquo;re constantly looking for talented individuals who are ready to be part of our dynamic and growing organization. Ferrero is a company with a global presence and family values. Join us!</p></div></div><div><div><div><div><div><h5 class="jobSectionHeader"><b>
1. Apply</b></h5><p>
Complete your online application, upload your CV and include brief cover letter to help us understand your experience and interests</p></div></div></div><div><div><div><h5 class="jobSectionHeader"><b>
2. Assess</b></h5><p>
Our HR team will arrange a phone or video interview if we feel your qualifications are a good match for the job</p></div></div></div><div><div><div><h5 class="jobSectionHeader"><b>
3. Interview</b></h5><p>
If the first interview goes well, you&rsquo;ll be invited to speak with a Ferrero manager to assess your competencies, technical aptitude and fit within our dynamic organization</p></div></div></div></div></div></div><div></div>

Head of Trade Marketing

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