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TWIST BIOSCIENCE

<div>Twist Bioscience is seeking a Marketing Campaign Manager to support integrated marketing campaigns for our Next-Generation Sequencing (NGS) business. This role will be responsible for the development, execution, and optimization of multi-channel marketing campaigns that drive awareness, demand, and adoption of Twist's NGS products. This position sits within the marketing organization and partners closely with regional marketing, product marketing, digital marketing, and sales teams to bring cohesive messaging to market. The ideal candidate is both strategic and execution-oriented, comfortable working in a fast-paced, cross-functional environment, and excited about translating complex scientific value into compelling customer-centric campaigns. 

Key Responsibilities

Campaign Strategy &amp; Execution
<ul>
<li>Plan, execute, and optimize integrated marketing campaigns supporting Twist's NGS portfolio across the customer journey (awareness consideration decision).</li>
<li>Translate product positioning and value propositions into clear, compelling campaign messaging tailored to target customer segments and regions.</li>
<li>Own campaign timelines, workflows, and deliverables to ensure on-time, high-quality execution.</li>
</ul>
Cross-Functional Collaboration
<ul>
<li>Partner with Product Marketing to align campaigns with product strategy, launches, and positioning.</li>
<li>Work closely with Regional Marketing teams to adapt and deploy campaigns globally while respecting regional nuances.</li>
<li>Collaborate with Digital Marketing to activate campaigns across key channels including web, email, paid media, webinars, and social.</li>
<li>Support Sales Enablement by ensuring campaigns generate relevant content, leads, and insights for sales teams.</li>
</ul>
Content &amp; Channel Activation
<ul>
<li>Lead the development and deployment of campaign assets such as landing pages, emails, webinars, whitepapers, case studies, and digital ads.</li>
<li>Ensure campaigns effectively drive customers into Twist's web ecosystem, increasing engagement and progression through the funnel.</li>
<li>Maintain message consistency across all strategic channels. Performance Measurement &amp; Optimization</li>
<li>Define campaign KPIs and success metrics in partnership with marketing operations and digital teams.</li>
<li>Analyze campaign performance, pipeline impact, and customer engagement data to inform optimization.</li>
<li>Continuously test, learn, and improve campaign effectiveness based on insights and data.</li></ul> 


Required Qualifications
<ul>
<li>Bachelor's degree in Marketing, Life Sciences, or a related field.</li>
<li>5+ years of experience in B2B marketing, campaign management, or demand generation, preferably in life sciences, genomics, or biotechnology.</li>
<li>Hands-on experience managing multi-channel marketing campaigns.</li>
<li>Strong project management skills with the ability to manage multiple initiatives simultaneously.</li>
<li>Experience working cross-functionally with product marketing, digital teams, and regional stakeholders.</li>
<li>Data-driven mindset with experience measuring and optimizing campaign performance.</li>
</ul>
Preferred Qualifications
<ul>
<li>Familiarity with Next-Generation Sequencing (NGS) markets, products, or customers.</li>
<li>Experience supporting commercial or sales enablement initiatives.</li>
<li>Working knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM tools (e.g., Salesforce).</li>
<li>Experience marketing technical or complex scientific products.</li>
</ul>
What Success Looks Like
<ul>
<li>High-impact, well-executed campaigns that increase awareness and adoption of Twist's NGS solutions.</li>
<li>Strong alignment across regions, channels, and teams with consistent messaging.</li>
<li>Measurable contribution to pipeline growth and customer engagement.</li>
<li>Trusted partnership with product marketing, digital, and sales teams.</li></ul></div>

Marketing Campaign Manager, NGS

Levi Strauss & Co.

<div>
 Calling all originals: At Levi Strauss &amp; Co., you can be yourself &mdash; and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit &mdash; and your future.
 
 
 The Senior Marketing Manager, US Wholesale reports to the Brand Director, Signature, leading brand's strategy executed across key national wholesale partners, including Walmart, Amazon, and other major accounts. This leader will drive integrated marketing strategy and execution for the Levi Strauss Signature brand.
 
 
 This role serves as the primary marketing partner to sales, merchandising, and creative teams, leading multi-million-dollar media investments and retailer-specific storytelling to drive brand awareness, conversion, growth, and brand loyalty.
 
 
 
 About The Job
 
 
 
 
 Wholesale Marketing Strategy &amp; Campaign Leadership
 
 
 
 <ul>
 <li>
 Lead development and execution of account-specific integrated marketing campaigns supporting Levi Strauss Signature across major wholesale accounts, driving awareness and conversion
 </li>
 <li>
 Deliver best-in class brand strategy into retailer-specific marketing plans across digital, social, PDP, in-store, and retail media channels
 </li>
 <li>
 Pitch and test innovative, out-of-the-box marketing activations tailored to key wholesale accounts, designed to drive engagement and deliver against sales and business objectives, i.e. influencer campaigns
 </li>
 <li>
 Own the creation, maintenance, and distribution of seasonal marketing calendars detailing tactical plans for cross‑functional teams and customer stakeholders
 
 
 </li>
 </ul>
 
 Media &amp; Budget Management
 
 
 
 <ul>
 <li>
 Manage and optimize a multi-million-dollar wholesale media budget across key retail partners
 </li>
 <li>
 Track and report on performance, ROI, and optimization opportunities across campaigns
 </li>
 <li>
 Lead budget planning, forecasting, and ongoing spend management as well as inputs into annual financial planning for the upcoming year
 </li>
 <li>
 Manage and track all media budgets, including credit memo processing, invoice reconciliation, and coordination with finance
 
 
 </li>
 </ul>
 
 Go-to-Market &amp; Cross-Functional Leadership
 
 
 
 <ul>
 <li>
 Embed marketing upstream within go-to-market planning to strengthen product storytelling and campaign narratives
 </li>
 <li>
 Drive cross‑functional alignment by leading regular working sessions with Sales, Site Merchandising, Performance Marketing, Brand Environment, and Planning partners
 </li>
 <li>
 Support sell-in moments and retailer presentations with marketing strategy and assets
 
 
 </li>
 </ul>
 
 Performance Measurement &amp; Reporting
 
 
 
 <ul>
 <li>
 Define KPIs and success metrics across campaigns and retail partners
 </li>
 <li>
 Deliver post-campaign recaps and strategic recommendation
 
 
 </li>
 </ul>
 
 About You
 
 
 
 <ul>
 <li>
 7&ndash;10+ years' experience in brand, retail, or wholesale marketing
 </li>
 <li>
 Strong cross-functional leadership, global brand team, and stakeholder management skills
 </li>
 <li>
 Strong management with media agencies and retail media networks
 </li>
 <li>
 Leader of Integrated campaigns from strategy through execution
 </li>
 <li>
 Exceptional stakeholder management, and storytelling skills
 </li>
 <li>
 Leader of Go-To-Market calendars across complex organizations
 </li>
 <li>
 Manager of multiple campaigns and timelines simultaneously
 
 
 </li>
 </ul>
 This is a hybrid work schedule based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.
 
 
 
 The expected starting salary range for this role is
 
 
 $135,200 - $198,300
 
 
 per year
 
 
 .
 
 
 We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.
 
 
 
 Levi Strauss &amp; Co. (LS&amp;Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits here.
 
 
 LS&amp;Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&amp;Co. a collective success.
 
 
 
 EOE M/F/Disability/Vets
 
 
 
 
 LOCATION
 
 
 
 San Francisco, CA, USA
 
 
 
 FULL TIME/PART TIME
 
 
 
 Full time
 
 
 
 FILL DATE
 
 
 
 This position is expected to be filled by 05/19/2026.
 
 
 
 Current LS&amp;Co Employees, apply via your Workday account.
 
 
 
</div>

Senior Marketing Manager, US Wholesale

Intuit

<div><h2 class="jobSectionHeader">Overview</h2>
Intuit&rsquo;s Enterprise Suite (IES) is transforming how mid-market and growing enterprise businesses manage their finances, projects, and operations &mdash; all in one connected platform. As we expand IES across industries like Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare, we&rsquo;re seeking a Principal Product Marketing Manager to define the strategy and narrative that drives vertical growth for the suite.
This is a senior, highly strategic, full-stack PMM role &mdash; combining market insight, product influence, packaging strategy, and storytelling leadership. You&rsquo;ll partner closely with Product, Sales, Marketing, and Industry GMs to define how IES competes, differentiates, and wins in each vertical &mdash; shaping the next chapter of Intuit&rsquo;s mid-market expansion. 
Responsibilities
Define the Vertical Strategy<ul><li> Lead the end-to-end product marketing strategy for industry expansion &mdash; from market sizing and segmentation to positioning, pricing, and launch planning.</li><li> Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.</li><li> Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.</li><li> Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.</li></ul>
Shape Product and Packaging Decisions<ul><li> Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.</li><li> Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.</li><li> Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.</li><li> Partner with PMMs across core departments to ensure a consistent and differentiated &ldquo;vertical ERP&rdquo; story.</li></ul>
Lead Go-to-Market Strategy and Execution<ul><li> Own the narrative for how IES delivers end-to-end industry workflows &mdash; ensuring clarity and resonance from the website to sales decks.</li><li> Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.</li><li> Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.</li><li> Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.</li></ul>
Act as a Strategic Thought Partner<ul><li> Serve as the senior voice of the market &mdash; regularly briefing leadership on trends, competitive movements, and opportunities for expansion.</li><li> Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share.</li><li> Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation.</li></ul> 
Qualifications<ul><li> 12+ years of experience in product marketing, product strategy, or go-to-market leadership</li><li> Deep understanding of how to translate customer insight into product and packaging decisions.</li><li> Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.</li><li> Exceptional storytelling and executive communication skills &mdash; able to inspire action across all levels of the organization.</li><li> Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.</li><li> Experience leading without authority &mdash; influencing roadmaps, org priorities, and cross-functional outcomes.</li><li> Industry GTM expertise in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, or Healthcare industries.</li></ul> 
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit&reg;: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:</div>

Principal Marketing Manager, Enterprise Industry Solutions

UnitedMasters

<div>
 
 Who We Are
 
 
 
 UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters&rsquo; music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.
 
 
 
 
 The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).
 
 
 
 We are looking for a
 
 Product &amp; Lifecycle Marketing Manager
 
 to join UnitedMasters!
 
 
 
 This role is based in San Francisco with four days in-office and one day remote.
 
 
 
 
 
 What You'll Do
 
 
 
 
 
 Product Marketing &amp; Strategy
 
 
 <ul>
 <li>
 
 
 Go-to-Market (GTM) Execution:
 
 
 Lead the marketing launch for new subscription features, coordinating across product, design, and social teams to ensure a unified message.
 </li>
 <li>
 
 
 Competitive Intelligence:
 
 
 Maintain an ongoing pulse on the music distribution landscape to refine our value proposition and identify gaps in our current subscription offering.
 </li>
 <li>
 
 
 User Research &amp; Insights:
 
 
 Partner with integrated marketing and the product team to translate "artist pain points" into actionable product requirements and marketing hooks.
 </li>
 <li>
 
 
 Positioning &amp; Messaging:
 
 
 Maintain and evolve the "Source of Truth" messaging for our distribution tiers, ensuring consistency across the app, website, and external ads.
 </li>
 <li>
 
 
 Feature Adoption:
 
 
 Monitor usage data to identify under-utilized features and build cross-channel "feature discovery" campaigns to increase perceived value and reduce churn.
 </li>
 </ul>
 
 
 Lifecycle &amp; Conversion
 
 
 <ul>
 <li>
 
 
 Funnel Optimization:
 
 
 Design and optimize signup abandonment journeys, identifying friction points in the checkout flow and implementing creative solutions to increase conversion.
 </li>
 <li>
 
 
 Retention &amp; Winback:
 
 
 Develop automated strategies to prevent involuntary churn and re-engage lapsed subscribers.
 </li>
 <li>
 
 
 Braze Execution:
 
 
 As a Braze power user, you will build and deploy sophisticated Canvas journeys, utilize Liquid for deep personalization, and manage audience segmentation to ensure our messaging is hyper-relevant.
 </li>
 <li>
 
 
 A/B Testing:
 
 
 Run a rigorous testing roadmap across in-app modals, push notifications, and email to constantly improve engagement metrics.
 </li>
 <li>
 
 
 Data Reporting:
 
 
 Partner with our data science team to track and report on the impact of your campaigns on subscription growth and Lifetime Value (LTV).
 </li>
 </ul>
 
 
 Knowledge, Skills and Abilities
 
 
 <ul>
 <li>
 
 
 Technical Proficiency:
 
 
 &nbsp; You should be an expert in building multi-step marketing automation journeys and comfortable working with technical stakeholders to ensure data events are firing correctly.
 </li>
 <li>
 
 
 Analytical Mindset:
 
 
 You are comfortable diving into data to identify friction points in the user journey. Experience with tools like Amplitude or Looker is a plus.
 </li>
 <li>
 
 
 Product Intuition:
 
 
 You understand how users interact with software and can advocate for product changes that improve the marketing funnel.
 </li>
 <li>
 
 
 Communication:
 
 
 Exceptional copywriting skills with the ability to translate complex technical features into simple, compelling benefits for artists.
 </li>
 </ul>
 
 Minimum Qualifications
 
 <ul>
 <li>
 5+ years in lifecycle, product marketing, or growth marketing, ideally within a subscription-based mobile app.&nbsp;
 </li>
 <li>
 Hands-on experience with Braze, or another comparable automation platform (ie, Marketo, Klayvio.) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
 </li>
 </ul>
 
 Preferred Qualifications
 
 <ul>
 <li>
 &nbsp;Music industry experience/knowledge is a plus!
 </li>
 </ul>
 
 
 About UnitedMasters, Inc.
 
 
 
 
 UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world&rsquo;s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.
 
 
 
 
 
 
 Salary Hiring Range:
 
 
 
 $125,000 - $145,000
 
 
 
 
 
 
 Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)
 
 
 
 
 
 
 Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.&nbsp; We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors.&nbsp;
 
 
 
 
 
 
 The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.&nbsp; If that ends up being the case, the updated salary range will be communicated with you as a candidate.
 
 
 
 
 
 
 The salary range above is for the NY/CA.&nbsp; As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.
 
 
 
 
 
 
 
</div>

Product & Lifecycle Marketing Manager

Williams-Sonoma, Inc.

<div>About the Team
Williams Sonoma, Inc. is the premier specialty retailer of home furnishings and gourmet cookware in the U.S. Our Creative Team&mdash;designers, art directors, writers, social media experts, content creators, and visual merchandisers&mdash;brings the brand to life across every customer touchpoint. The Content Team leads organic social, video, editorial, and copy across catalog and digital channels.
About the Role
The Senior Manager, Content leads the strategy, development, and execution of Williams Sonoma Home&rsquo;s editorial and digital content across ecommerce and organic social channels. This role oversees the social media team and is responsible for driving cohesive storytelling across site, social, and top-of-funnel marketing. The ideal candidate is passionate about interiors, furniture, and design, with a strong editorial eye and a performance mindset.
Responsibilities
<ul><li>Develop and execute seasonal content strategies aligned with brand merchandising themes and marketing campaigns, in partnership with the Creative Director
</li><li>Lead organic social strategy across platforms, overseeing content calendars, publishing cadence, and channel growth
</li><li>Manage and mentor the Associate Social Media Manager
</li><li>Define editorial priorities and identify new content opportunities to enhance the customer shopping journey
</li><li>Own buying guides, product groupings, and seasonal editorial features
</li><li>Identify opportunities to amplify content across digital and social channels
</li><li>Leverage existing creative assets while identifying opportunities for new content development
</li><li>Collaborate cross-functionally with Site Merchandising, Creative, PR, and Williams Sonoma Kitchen teams to drive integration and alignment
</li><li>Optimize onsite content destinations to improve discoverability, engagement, and conversion
</li><li>Write and edit headlines and top-of-funnel marketing copy
</li><li>Monitor performance metrics across ecommerce and social channels, translating insights into actionable recommendations
</li></ul>Qualifications
<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Journalism, or related field
</li><li>6+ years of experience in content strategy, editorial, or digital marketing
</li><li>Experience managing social media channels and direct reports
</li><li>Demonstrated editorial or feature writing experience
</li><li>Deep knowledge of interiors, decorating, and design trends
</li><li>Strong project management skills with the ability to prioritize in a fast-paced environment
</li><li>Effective interpersonal skills and ability to influence cross-functional stakeholders
</li><li>Excellent written and verbal communication skills
</li>Onsite in the San Francisco (Van Ness) office Monday&ndash;Thursday 
<li>
</li></ul>Our Culture &amp; Values
 
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing. 
 
 
 
People First
 
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
 
 
Benefits
 
A generous discount on all WSI brands
 
A 401(k) plan and other investment opportunities
 
Paid vacations, holidays, and time off to volunteer
 
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
 
Tax-free commuter benefits
 
A wellness program that supports your physical, financial and emotional health
 
 
Continued Learning
 
In-person and online learning opportunities through WSI University
 
Cross-brand and cross-function career opportunities
 
Resources for self-development
 
Advisor (Mentor) program
 
Career development workshops, learning programs, and speaker series 
 
 
 
WSI will not now or in the future commence an immigration case or &quot;sponsor&quot; an individual for this position (for example, H-1B or other employment-based immigration).
This role is not eligible for relocation assistance.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
The expected starting pay range for this position is $112,100 - $133,150. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.</div>
 <div><div><div><div><div>Our Company
 
 
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark &amp; Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.</div></div></div></div></div>

Senior Manager Content - Williams Sonoma

Avida

<div><h2 class="jobSectionHeader">About Avida (formerly System2)</h2>
At Avida (avida.life), our vision is to bring the experience of having a personal fitness trainer to everyone. We accomplish this by combining elite human coaches with cutting-edge AI technology to help coaches build thriving businesses and reach more clients than ever before.
We are a San Francisco-based, fully remote Series-A stage company backed by prominent Silicon Valley venture capital firms including Khosla Ventures. Avida founders Dilan Dane &amp; Yuran Lu are ex-MIT serial entrepreneurs who've previously built and sold companies to Google, Dropbox, and more.
We've grown to $5M+ ARR, support hundreds of coaches on the platform, and have validated paid ads as a major growth lever &mdash; achieving a 4.4x ROAS with CAC competitive to organic channels. Now we need someone to take this to the next level.<h2 class="jobSectionHeader">
Your Role</h2>
As the Performance Marketing Manager, you will own and scale Avida's paid advertising program end-to-end. This is not a typical performance marketing role &mdash; you'll be running paid campaigns on behalf of fitness coaches on our platform, managing dozens of individual ad accounts while optimizing a shared playbook across all of them. You'll work cross-functionally with our Coach Account Management (CAM) team to onboard coaches into paid ads, collaborate on content strategy, and communicate the value of paid vs. organic growth.
Reporting to the VP of Sales/Growth, you will have direct impact on coach revenue, platform growth, and company-level metrics.<h2 class="jobSectionHeader">
Responsibilities</h2><ul><li>
Manage and scale paid ad campaigns across Meta (Instagram/Facebook) for a growing portfolio of fitness coaches, each with their own ad account, audiences, and content style</li><li>
Onboard new coaches into paid ads &mdash; assess readiness (content cadence, lead volume, budget commitment), build initial campaigns, and guide coaches through the first 90 days</li><li>
Optimize campaign performance daily and weekly &mdash; monitor CPC, CPL, ROAS, and conversion rates; test new creatives, audiences, and placements; kill underperformers quickly</li><li>
Develop and refine the paid ads playbook &mdash; document best practices for ad creative, audience targeting, budget allocation, and scaling strategies specific to the fitness coaching vertical</li><li>
Collaborate with coaches and CAMs on content strategy &mdash; advise on what types of coaching content performs best in ads (transformations, social proof, motivational, workout inspiration), help coaches repurpose organic content for paid, and maintain an inspiration bank of top-performing creatives</li><li>
Report on performance and communicate value &mdash; build and maintain performance dashboards, deliver regular updates to coaches and internal leadership on ROAS, CAC, and contribution to overall wins</li><li>
Manage the Ads Kickstarter Program &mdash; oversee the subsidized onboarding program that lowers coaches' upfront ad spend to accelerate adoption, manage the transition from fully-covered to self-funded campaigns, and track program ROI</li><li>
Own tracking and attribution infrastructure &mdash; partner with engineering to maintain Meta Pixel and Conversions API (CAPI) integrations across coach landing pages built on Webflow, ensuring lead events and conversion data flow accurately from form submission through client acquisition</li><li>
Forecasting &amp; financial planning ownership &mdash; build bottom-up and top-down models projecting leads, wins, CAC, and ROAS; align coach-level spend strategies with seasonal growth initiatives and company revenue targets</li><li>
Scale the program &mdash; grow from the current cohort of live coaches to significantly more, while maintaining or improving performance benchmarks</li><li>
Explore new channels &mdash; evaluate and test expansion beyond Meta (Google, TikTok, YouTube) as the program matures along with email and text marketing</li><li>
Leverage AI and automation &mdash; identify opportunities to use AI tools and automation to improve efficiency in campaign management, reporting, and creative testing at scale</li></ul><h2 class="jobSectionHeader">
Qualifications</h2><ul><li>
3+ years of hands-on Meta Ads (Facebook/Instagram) management experience with proven results &mdash; you live in Ads Manager</li><li>
Demonstrated track record of managing $30k+ monthly ad spend profitably, ideally across multiple accounts or clients simultaneously</li><li>
Deep understanding of direct-response advertising &mdash; you think in terms of CPC, CPL, ROAS, and conversion funnels, not just impressions</li><li>
Experience in the fitness, wellness, health, or creator/influencer space is strongly preferred</li><li>
Strong analytical skills &mdash; you're comfortable pulling data, building dashboards, and making decisions based on attribution data as it matures</li><li>
Excellent communication skills &mdash; you can explain paid media performance and strategy to coaches who are not marketers, and to leadership in business terms</li><li>
Experience working with content creators or managing ad creative pipelines (sourcing, testing, iterating)</li><li>
Self-starter with the ability to set your own objectives, plan, execute, and achieve excellent results in a fast-paced environment</li><li>
Familiarity with fitness coaching business models (lead generation consultation client acquisition) is a major plus</li></ul><h2 class="jobSectionHeader">
Ideally, You...</h2><ul><li>
Have managed paid campaigns for personal brands or individual creators (not just large D2C brands) &mdash; you understand the nuance of running ads that feel authentic to a person's voice</li><li>
Are excited about our vision of making fitness universally accessible and carry a personal interest in health &amp; fitness</li><li>
Are eager to build and own a function, not just execute a playbook &mdash; you want to shape the strategy</li><li>
Thrive in a startup environment where you'll wear multiple hats and move fast</li></ul><h2 class="jobSectionHeader">
Compensation &amp; Benefits</h2>
We provide very competitive salaries and benefits. Your compensation will consist of a base salary with performance-based bonuses tied to the growth of the paid ads program. In addition, we provide equity to full-time employees so that you can share in the financial upside of our long-term success.
Our benefits include:<ul><li>
Unlimited PTO</li><li>
Fully remote work environment</li><li>
Reimbursement for remote-working equipment and expenses</li><li>
Unique perks like unlimited free books &amp; other investments in personal growth</li><li>
All expenses paid trips to company retreats</li></ul>
You'll have the opportunity to work on exciting and innovative technologies and make a meaningful difference in many lives every day. We hope you are excited to join us!</div>

Performance Marketing Manager

Google

<div>
 Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 Bachelor's degree or equivalent practical experience.
 </li>
 <li>
 6 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
 </li>
 <li>
 Experience managing cross-functional or cross-team projects.
 </li>
 <li>
 Experience in activating brand-level narratives at industry events or company moments.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 Experience in the education and learning space.
 </li>
 <li>
 Ability to solve problems, including taking initiatives seamlessly from ideation to execution and working collaboratively across matrixed teams in a global organization.
 </li>
 <li>
 Ability to work in an ambiguous and fluid environment with an entrepreneurial approach.
 </li>
 <li>
 Ability to be comfortable with ambiguity and manage projects in an unstructured environment.
 </li>
 <li>
 Passion for AI and its capabilities.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 As a Brand Marketing Manager on the Students and Learning Marketing team, you will help amplify the overall cross-Google learning narrative. This role involves collaborating with cross-functional partners to drive a cross-company strategy focused on empowering K12 learners and educators to benefit from AI. You will drive engagement with students and teachers through bringing to market AI Literacy resources and innovative AI Learning tools. Through managing cohesive marketing plans centered on key education-related cultural moments, you will drive broad awareness and trust with these audiences. You will build processes and assets that empower regional teams to scale programming and accompanying narratives in their local markets.
 
 
 Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
 
 
 The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
 
 
 Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
 
 
 
 Responsibilities
 
 
 
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 Drive the end-to-end strategy for the activation of Google's Learning thought leadership narrative across key moments and events, including amplification via end-to-end GTM strategies.
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 Collaborate with cross-functional partners, including communications, policy and product to design compelling content, develop key points, and strategically secure and brief executive speakers.
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 Own internal communication, managing and maintaining alignment on our event strategy with executive stakeholders.
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 Manage events and experiences agencies to ensure high-quality content production and flawless delivery of impactful experiences.
 
 
 
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 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
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Brand Marketing Manager, Students and Learning

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