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Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

MOVA TECH

<div>
 
 Job Responsibilities
 
 <ul>
 <li>
 Develop a comprehensive marketing strategies for new brands targeting the Turkey.
 </li>
 <li>
 Plan and execute brand marketing campaigns in the Turkey, including but not limited to launch budget planning, PR activities, KOL/influencer collaborations, on/off-platform advertising, affiliate marketing, platform resource coordination, launch events, and offline pop-up activations, to enhance brand awareness and drive sales growth.
 </li>
 <li>
 Manage marketing budgets, control cost ratios, conduct regular performance evaluations, and optimize profitability.
 </li>
 <li>
 Oversee brand communication and image building in the Turkey to ensure consistent and effective messaging aligned with the brand identity.
 </li>
 <li>
 Establish and maintain strong relationships with channel partners in the Turkey, develop collaboration plans, and monitor execution.
 </li>
 <li>
 Regularly analyze marketing performance, stay alert to competitor activities, and refine strategies to maintain a competitive edge and sustain brand growth.
 </li>
 </ul>
 
 Job Requirements
 
 <ul>
 <li>
 5+ years in marketing (consumer electronics, appliances, or related fields)
 </li>
 <li>
 Strong network in Turkish.
 </li>
 <li>
 Turkish speaker and professional English proficiency.
 </li>
 <li>
 Bachelor&rsquo;s degree or above.
 </li>
 <li>
 5+ years of marketing experience in the Turkey.
 </li>
 <li>
 Preferred: Experience in planning and executing launch events or pop-up stores; background in consumer electronics or smart devices is an advantage.
 </li>
 <li>
 Strong brand strategy and integrated communication skills with a keen brand sensibility，brand building.
 </li>
 <li>
 Excellent presentation and communication skills with proven team management experience.
 </li>
 <li>
 Resilient under high-pressure environments, agile thinker, and committed to continuous learning.
 </li>
 </ul>
 
 
</div>

Align Technology

<div>
 
 Department:
 
 Marketing
 
 
 
 Location:
 
 EMEA-Turkey
 
 
 
 Description
 
 
 
 As the Marketing Manager, you will be responsible for developing and executing the local marketing plan in alignment with the overall company strategy, with the goal of achieving defined business objectives.
 
 
 This position reports directly to the Associate Marketing Director, T&uuml;rkiye. The role is based in our local office in &Idot;stanbul and requires regular travel within T&uuml;rkiye, as well as occasional international travel.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:
 </li>
 <li>
 Strategy Planning as part of the Annual Operational Plan
 </li>
 <li>
 Localize campaign, sales &amp; educational material, etc.
 </li>
 <li>
 Local evidence development (publications, speakers)
 </li>
 <li>
 Local Congress + exhibitions
 </li>
 <li>
 Implementation of media Planning including Digital
 </li>
 <li>
 OPEX Budget Management
 </li>
 <li>
 Pricing
 </li>
 <li>
 Multi-Channel Campaign Management
 </li>
 <li>
 Partnering with sales management &amp; sales team for quarterly tactics
 </li>
 <li>
 Proactively represent the country and our customers providing insights and analytics for new product &amp; global strategy development.
 </li>
 <li>
 Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities.
 </li>
 <li>
 Using analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.
 </li>
 <li>
 Build KOL network (speakers, key customers, institutions) &amp; relationship maintenance to support execution of the plan.
 </li>
 <li>
 Development of country market insights and analytics to successfully execute country market plans.
 </li>
 <li>
 Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan.
 </li>
 <li>
 Identify and champion local growth opportunities in addition to the regional plan.
 </li>
 <li>
 Cross functional coordination with Sales and finance teams to support business growth.
 </li>
 <li>
 Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders.
 </li>
 <li>
 Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
 </li>
 <li>
 The ideal candidate will be responsible for leading Align&rsquo;s digital marketing investments, campaigns and content creation processes across all digital channels in T&uuml;rkiye. This includes end-to-end management of digital assets and initiatives from strategy development to execution and performance analysis.
 </li>
 <li>
 The role requires a strong ability to make data-informed, impactful decisions while operating within the regulatory framework of the Ministry of Health.
 </li>
 <li>
 The candidate will be expected to develop creative, compliant, and insight-driven solutions that resonate with both healthcare professionals and patients, ensuring that all communication aligns with local health regulations and ethical standards.
 
 
 </li>
 </ul>
 
 Skills, Knowledge &amp; Expertise
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or higher, preferably in Marketing, Business Administration, or a related field
 </li>
 <li>
 Native proficiency in Turkish and fluent in English (both written and spoken)
 </li>
 <li>
 Minimum of 8 years of relevant experience in Marketing, with a strong focus on Brand Marketing, Performance-based Marketing, and/or Product Management
 </li>
 <li>
 Experience in the medical device industry or within regulated healthcare environments is strongly preferred, particularly with products influenced by consumer or patient-driven demand
 </li>
 <li>
 Prior sales experience in medical devices is a plus
 </li>
 <li>
 Strong analytical thinking and a data-driven mindset are essential
 </li>
 <li>
 Excellent communication, interpersonal, and presentation skills
 </li>
 <li>
 Strategic mindset with the ability to translate vision into actionable plans
 </li>
 <li>
 Highly organized with strong attention to detail
 </li>
 <li>
 Proactive, self-motivated, and able to take initiative in a dynamic environment
 </li>
 <li>
 Energetic, positive, and passionate with a hands-on, &ldquo;can-do&rdquo; attitude
 </li>
 <li>
 Demonstrated ability to solve complex problems in situations with limited direction or ambiguous information
 </li>
 <li>
 Results-oriented with a strong sense of ownership and accountability
 </li>
 <li>
 Effective time management skills with the ability to prioritize and work under pressure
 </li>
 <li>
 High sense of urgency and adaptability in a fast-paced setting
 </li>
 <li>
 Strong proficiency in analytical tools, including Excel and other internal systems
 </li>
 <li>
 Proven ability to lead cross-functional teams and collaborate across departments
 
 
 </li>
 </ul>
 
 Applicant Privacy Policy
 
 
 
 Review our
 
 Applicant Privacy Policy
 
 for additional information.
 
 
 
 Equal Opportunity Statement
 
 
 
 Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
</div>

Informa Markets

<div>
 
 Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
 
 
 
 
 We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 This role is based in our Nida Kule Esentepe, &Scedil;i&scedil;li, &Idot;stanbul, T&uuml;rkiye office.
 
 
 
 
 
 
 Reports to:
 
 Marketing Director
 
 
 
 
 
 The Role
 
 
 
 
 
 The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
 
 
 
 
 You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 
 <ul>
 <li>
 Collaborate with the team to plan and deliver marketing campaigns in line with business objectives
 </li>
 <li>
 Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media
 </li>
 <li>
 Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)
 </li>
 <li>
 Manage costs and optimise spend across marketing channels and prove ROI
 </li>
 <li>
 Produce valuable and engaging content for our website and blog that attracts and converts our target groups
 </li>
 <li>
 Manage marketing agencies (social, PPC or other) to effectively deliver
 </li>
 <li>
 Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging
 </li>
 <li>
 Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management
 </li>
 <li>
 Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards
 </li>
 <li>
 Track and analyse consumer behaviour and adjust campaigns accordingly
 </li>
 <li>
 Measure and report on the performance of marketing campaigns, gain insight and assess against goals
 </li>
 </ul>
 
 
 LEADERSHIP
 
 
 
 
 <ul>
 <li>
 Line manages marketers across a range of B2B products, primarily events
 </li>
 <li>
 Provide guidance, feedback, and inspiration to line reports
 </li>
 <li>
 Champion the adoption and optimisation of marketing technology solutions and digital marketing
 </li>
 <li>
 Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy
 </li>
 <li>
 Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
 </li>
 <li>
 Ensure line reports are competent and have the skills and training required
 </li>
 <li>
 Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient
 </li>
 <li>
 Reflect the high-performance culture of the marketing team
 </li>
 <li>
 Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's
 </li>
 </ul>
 
 
 ANALYSIS &amp; INSIGHT
 
 
 
 
 <ul>
 <li>
 Monitor campaign performance by producing relevant and timely reports
 </li>
 <li>
 Recommend changes to campaign execution based on data insights
 </li>
 <li>
 Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities
 </li>
 <li>
 Analyse and report trends over time and use these insights to build more effective campaigns
 </li>
 <li>
 Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research
 </li>
 <li>
 Work with internal teams to ensure data governance and data management policies are adhered to
 </li>
 <li>
 Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
 </li>
 <li>
 Use recommended campaign analytics dashboards to monitor performance
 </li>
 <li>
 Build a culture of testing and metrics-driven decision making in the teams
 </li>
 <li>
 Share case studies with marketers within the group, division, and Informa Markets
 </li>
 </ul>
 
 
 PLANNING &amp; CAMPAIGN MANAGEMENT
 
 
 
 
 <ul>
 <li>
 Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events
 </li>
 <li>
 Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)
 </li>
 <li>
 Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign
 </li>
 <li>
 Development of marketing budgets in line with plans and ensure budget trackers are up to date
 </li>
 <li>
 Recommend external suppliers and ensure adherence to contractual terms and delivery
 </li>
 <li>
 Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's
 </li>
 <li>
 Ensure optimisation of spend across marketing channels
 </li>
 <li>
 Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)
 </li>
 <li>
 Recommend website strategy to maximise relevant traffic and conversion
 </li>
 </ul>
 
 
 MARKETING EXECUTION
 
 
 
 
 <ul>
 <li>
 Identify the target universe and key segments within the target universe
 </li>
 <li>
 Develop personas, value propositions and messaging for each of the key segments for each product
 </li>
 <li>
 Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel
 </li>
 <li>
 Monitor and recommend adjustments to the digital marketing activity based on performance metrics
 </li>
 <li>
 Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)
 </li>
 <li>
 Manage the PR plan (internal or external) and liaise with the event manager/event director
 </li>
 <li>
 Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost
 </li>
 <li>
 Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion
 </li>
 <li>
 Oversee the design and production of all marketing collateral to be determined within the marketing plan
 </li>
 <li>
 Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 
 Qualities needed for the role
 
 
 
 
 <ul>
 <li>
 Ability to quickly learn new technologies and tools
 </li>
 <li>
 Up to date with the latest trends and best practices in marketing and analytics
 </li>
 <li>
 Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance
 </li>
 <li>
 A growth mindset and highly proactive
 </li>
 <li>
 Ability to work under pressure
 </li>
 <li>
 Collaborative
 </li>
 <li>
 Adaptabile
 </li>
 <li>
 High degree of cultural awareness, working with a global team
 </li>
 </ul>
 
 
 Skills required
 
 
 
 
 <ul>
 <li>
 Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products
 </li>
 <li>
 Extensive knowledge of marketing strategies, channels, and branding
 </li>
 <li>
 Experience in marketing analytics and reporting platforms
 </li>
 <li>
 Understanding of marketing automation and analytics tools
 </li>
 <li>
 Excellent communication and influencing skills
 </li>
 <li>
 Strong copywriting skills and attention to detail
 </li>
 </ul>
 
 
 Desired
 
 
 
 
 <ul>
 <li>
 BSc/MSc degree in Marketing or certified marketing qualifications
 </li>
 <li>
 Experience in the events industry or similar fast-paced environment
 </li>
 <li>
 Experience of using marketing automation technology (preferably Eloqua)
 </li>
 <li>
 Experience of working with CMS platforms (but coding knowledge not required)
 </li>
 <li>
 Experience of social media listening and sentiment analysis
 </li>
 <li>
 Experience using Eloqua and Adobe Experience Manager
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with
 
 ISKUR
 
 .
 
 
 
 
 We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
 
 
 
 
 
 Our benefits include:
 
 
 
 
 <ul>
 <li>
 
 Great community:
 
 a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
 </li>
 <li>
 
 Time out:
 
 Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!
 </li>
 <li>
 
 Career opportunity:
 
 the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves
 </li>
 <li>
 Company funded private medical insurance
 </li>
 <li>
 A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares
 </li>
 <li>
 Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more
 </li>
 <li>
 Recognition for great work, with global awards and kudos programmes
 </li>
 <li>
 As an international company, the chance to collaborate with teams around the world
 </li>
 </ul>
 
 We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
 
 
 
 
 If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
 
 
 
 
 See how Informa handles your personal data when you apply for a job here.
 
 
 
</div>

Forvis Mazars Türkiye

<div>
 
 Forvis Mazars Turkey, one of the world&rsquo;s most respected brands in tax, audit and assurance, outsourcing, and consulting, is looking for new team members!
 
 
 
 
 
 Forvis Mazars works to provide a unique customer experience in tax, audit and assurance, outsourcing, and consulting. With over 40.00 employees in more than 100 countries, it aims to advance its clients, employees, the industry, and communities.
 
 
 Since 1977, Forvis Mazars Turkey Office has been providing tax, audit and assurance, outsourcing, and consulting services with over 400 employees and 36 partners across its offices in &Idot;stanbul, Ankara, Bursa, &Idot;zmir, and Gaziantep.
 
 
 
 
 
 
 We are looking for an Executive to join our Marketing and Communication Team in Istanbul. The ideal candidates should have the following qualifications;
 
 
 
 
 
 
 The ideal candidates should have the following qualifications;
 
 
 
 
 <ul>
 <li>
 Joy of life and sustainability mindset
 </li>
 <li>
 Strong written and verbal communication skills
 </li>
 <li>
 Fluent in English (second language is an asset)
 </li>
 <li>
 5 years in marketing
 </li>
 <li>
 Excellent knowledge of MS Office programs (especially in PPT and Excel)
 </li>
 <li>
 Project management, time management, and interpersonal skills (you will work with the small but dynamic team)
 </li>
 <li>
 Digital marketing experience (Social Media management, website management, Ads management)
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Managing all aspects of the brand communication with related third parties
 </li>
 <li>
 Managing digital campaigns and social media accounts
 </li>
 <li>
 Working in collaboration with HR for employer branding campaigns
 </li>
 <li>
 Contributing to the content creation process (including video production and creative works)
 </li>
 <li>
 Implementing weekly and monthly communication plans and global brand communication
 </li>
 <li>
 Taking active role in event management
 </li>
 <li>
 Market research (competitor watch)
 </li>
 <li>
 Following up and monitoring related KPIs and reporting
 </li>
 <li>
 Creating and/or working with existing processes and team to produce timely, effective marketing campaigns
 </li>
 </ul>
 
 
</div>

Hitachi Energy

<div>
 
 The Opportunity
 
 
 
 Hitachi Energy is a pioneering technology leader that is helping to increase access to affordable, reliable, sustainable and modern energy for all. We help to power your home, keep the factories running, and our hospitals and schools open. Come as you are and prepare to get better as you learn from others. Bring your passion, bring your energy, and plug into a team that appreciates a simple truth: Diversity + Collaboration = Great Innovation
 
 
 
 How You&rsquo;ll Make An Impact
 
 
 
 <ul>
 <li>
 Support sales, marketing and communication functions with data insight and data quality improvement with analytical reporting responsibility.
 </li>
 <li>
 Key user for sales and marketing applications (like Salesforce, Adobe, Eloqua).
 </li>
 <li>
 Support Marketing Communications operations through the execution of digital marketing activities (including website, social media, email marketing and webinars), management of internal and external communications, and content development and localization to enhance customer engagement.
 </li>
 <li>
 Asist the end-to-end event management process working with Marketing Communications responsible ensuring smooth planning, coordination and execution of local events.
 </li>
 <li>
 Support - local competitor benchmarking, market trend analysis, and sales strategy development as per need.
 </li>
 <li>
 Engage in business development activities in white spot segments and channel built.
 </li>
 <li>
 Support better usage of CRM system to enhance customer engagement and contribute to sales efficiency.
 </li>
 <li>
 Monitor and suggest for improvements on internal workflows to reduce inefficiencies Collaborate with cross-functional teams to align operational activities.
 
 
 </li>
 </ul>
 
 Your Background
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering fields, preferably Electrical, Electronics, Industrial Engineering.
 </li>
 <li>
 Candidates with up to 1 year of relevant experience are encouraged to apply.
 </li>
 <li>
 A proactive, results-driven, and self-motivated individual with strong analytical thinking.
 </li>
 <li>
 Enthusiasm to learn and grow in sales &amp; sales operations, business processes, marketing and / or communication domain and take initiative in a dynamic, fast-paced setting.
 </li>
 <li>
 Basic understanding of CRM systems (e.g., Salesforce).
 </li>
 <li>
 Ability to manage multiple tasks and prioritize workload efficiently.
 </li>
 <li>
 Strong communication skills and a team-oriented approach.
 </li>
 <li>
 Previous internship or part-time experience in a sales, marketing, or administrative role is an advantage but not mandatory.
 </li>
 <li>
 Excellent command of English, both written and spoken.
 
 
 
 </li>
 </ul>
 
 More About Us
 
 
 
 We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us &ndash; in work and out. For this role, depending on grade and experience, we offer the following employee benefits;
 
 
 <ul>
 <li>
 Access to a comprehensive wellbeing program
 </li>
 <li>
 Private health insurance
 </li>
 <li>
 Transportation allowance
 
 
 </li>
 </ul>
 Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future through innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives.
 
 
 With over a century in pioneering mission-critical technologies like high-voltage, transformers, automation, and power electronics, we are addressing the most urgent energy challenge of our time &ndash; balancing soaring electricity demand, while decarbonizing the power system.
 
 
 Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD. We welcome you to apply today.
</div>

Marketing and Sales Operations Administrator

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Marketing and Sales Operations Administrator