marketing coordinator

marketing manager

Action Property Management

<div><div><b>Who We Are</b></div><div>
With a legacy spanning four decades, Action Property Management has become the premier choice for homeowner&rsquo;s association management. Founded in 1984, Action began with a single client and a vision to elevate ethical and professional standards in the HOA industry. Our unwavering commitment to integrity, and professionalism coupled with our core values of excellence, innovation and care for people, continues to define us. Today, as the largest privately owned HOA management company in the West, we proudly serve over 300 communities across 9 offices (California and Texas). Our success is fueled by a team of nearly 900 dedicated team members who genuinely love what they do and are dedicated to helping homeowners thrive and love where they live.</div><div></div><div><b><br>
Summary</b></div><div>
The Digital Marketing Manager will drive the growth with Action Property Management. This role is critical in developing and executing marketing and design strategies that align with our brand objectives and drive sales growth. The ideal candidate will have a strong background in marketing and graphic design with a key focus on execution and overall end strategy.<br>
</div><div></div><br>
<div><b>Schedule:</b> Monday &amp; Tuesday (<b>IN OFFICE</b>); Wednesday - Friday (Work from Home)</div><div><b>
Compensation:</b> 105K - 115K + comprehensive benefits package
</div><h3 class="jobSectionHeader"><b>What You'll Do
</b></h3><ul><li>Develop, implement, and manage a comprehensive annual digital marketing roadmap and campaigns to achieve business goals by increasing organic search rankings, drive traffic, and improving on-site engagement.</li><li>
Conduct keyword search, on-page optimization, and technical SEO audits to enhance website performance.</li><li>
Create and manage geo-targeted paid media campaigns (Google Ads, Bing, etc) with a focus on ROI and lead generation.</li><li>
Optimize marketing efforts across social media, email, SEO/SEM, and paid advertising platforms.</li><li>
 Monitor, analyze, and optimize campaign performance using analytics tools.</li><li>
A/B test ad copy, landing pages, and keywords to improve conversion rates.</li><li>
Stay current with industry trends, algorithm updates, and best practices for SEO and paid advertising.</li><li>
Provide regular reports on key metrics, insights, and recommendations to the Vice President of Sales &amp; Marketing.</li><li>
Manage the budget allocation for paid campaigns and ensure efficient spending to meet performance goals.</li><li>
Utilize Active Campaign to create and manage email marketing campaigns, including writing copy, designing templates, and tracking performance.</li><li>
Develop compelling storytelling that illustrates the value of Action Property Management services.</li><li>
Conduct market research and competitor analysis to identify trends and opportunities.</li><li>
Design and produce marketing materials, including digital ads, website design, infographics, brochures, and presentations.</li><li>
Maintain and update brand guidelines to ensure consistency across all platforms.</li><li>
Collaborate with internal teams to conceptualize and execute creative designs that align with campaign goals.</li><li>
Track and report on key performance indicators (KPIs) for all digital marketing efforts.</li><li>
Use data-driven insights to refine marketing campaigns and improve ROI.</li></ul><div></div><h3 class="jobSectionHeader"><b><br>
What You Bring
</b></h3><ul><li>5+ years of experience in digital marketing and graphic design, B2B functions.</li></ul><ul><li>
Proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).</li><li><b>
MUST have experience with digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Active Campaign, Webflow, Meta Business Suite).</b></li><li>
Strong understanding of SEO, PPC, and social media marketing strategies.</li><li>
Excellent communication and organizational and presentation skills.</li><li>
Experience in market research and analysis.</li><li>
Project management skills to manage multiple marketing campaigns.</li><li>
Ability to foster a positive and collaborative team environment through effective communication and teamwork.
</li><li>Analytical mindset with the ability to interpret data and trends.</li><li>
Good eyes for design and visual aesthetics.</li><li>
Can support design, creative direction, shoots/ production, retouching/ editing.</li><li>
Experience in design for Digital and Print &ndash; including but not limited to: social, email, web, SMS, promotional collateral, packaging, invites etc.
</li><li>Strong in graphic design.</li><li><b>
Must have knowledge of HTML, CSS, and website management tools like Webflow and WordPress</b>.</li><li>
Willing to travel within California and Texas - travel up to 10%.
</li></ul><h3 class="jobSectionHeader"><b>Preferred Qualifications</b></h3><ul><li>
Experience with video editing software (e.g., Adobe Premiere, Final Cut Pro).</li><li>
Knowledge of HTML, CSS, and website management tools like WordPress.</li><li>
Familiarity with emerging trends in digital marketing and design.</li><li>
Experience in HOA, hospitality or in the hotel industry a plus!
</li></ul><h3 class="jobSectionHeader"><b>Team Member Perks</b></h3><ul><li><b>
Hybrid Work Model: </b>Flexible hybrid work schedule
</li><li><b>Collaborative Culture: </b>Work in an environment that values teamwork, innovation, and mutual respect.</li><li><b>
Comprehensive Benefits:</b> Competitive salary, health insurance, pet insurance and 401(k) matching.</li><li><b>
Work-Life Balance:</b> Enjoy unlimited PTO plus sick time, holiday pay, and your birthday holiday.</li><li><b>
Technology Investment:</b> Work with the industry's leading tools and resources to ensure efficiency and empower team members to succeed.</li><li><b>
Commitment to Growth:</b> Be a part of a company that prioritizes success and provides the support needed to thrive and achieve organizational goals.</li></ul><div><b>
Why You'll Love Working at Action</b></div><div>
At Action Property Management, we believe in creating an environment where you truly love where you work. We offer competitive pay and ample opportunities for career growth and advancement. Our comprehensive benefits package includes medical, dental, vision, pet insurance, 401(k) with company match, and life and disability support for qualifying team members. We also provide generous paid time off, including vacation hours, sick time, and company-observed holidays for qualifying team members. We are committed to investing in the infrastructure, technology, training, and tools you need to excel in your role. Our relentless dedication to our company values and culture ensures a workplace where you feel heard, supported, and valued. Join us at Action Property Management and make a meaningful impact.</div><div></div><div><i><br>
Action Property Management is an Equal Opportunity Employer and Supports a Drug Free Workplace. Pursuant to the San Francisco and Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.</i></div><div></div><div><i><br>
##LI-MH1</i></div></div>

Digital Marketing Manager - Irvine

Minaie Law Group

<p>Minaie Law Group is a fast-growing workers&rsquo; compensation law firm seeking a full-time <b>Digital Marketing Manager</b> to lead our online presence and drive client acquisition. The ideal candidate is creative, analytical, and highly organized, with proven experience managing SEO, social media, YouTube content, and paid ads.</p><p><b>Responsibilities:</b></p><ul><li>Manage SEO strategy, keyword ranking, backlinks, and website optimization</li><li>Plan, film, and edit YouTube videos</li><li>Design creative content for Instagram, TikTok, and Facebook</li><li>Run PPC and social ad campaigns</li><li>Produce landing pages, funnels, and monthly marketing KPIs</li><li>Coordinate freelancers and media vendors</li><li>Manage Google reviews and online brand reputation</li><li>Track monthly results and ROI</li></ul><p><b>Requirements:</b></p><ul><li>3&ndash;5+ years experience in digital marketing</li><li>Strong SEO experience</li><li>Experience with YouTube growth</li><li>Graphic design (Canva or Adobe)</li><li>Video editing experience (CapCut/Premiere)</li><li>Strong writing skills</li><li>Organized and deadline-driven</li></ul><p><b>Benefits:</b></p><ul><li>Competitive pay (DOE)</li><li>Growth opportunities</li><li>Full creative control with meaningful impact</li></ul><p>Pay: $65,000.00 - $75,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

Social Media and Marketing Manager

Gocious LLC

<div><p><b>Marketing Manager (SaaS, Digital &amp; Product Marketing)</b></p>
<p><b>
Location:</b> Southern California, Irvine (Hybrid/On-site)<br>
<b>Employment:</b> Full-time<br>
<b>Experience:</b> 4&ndash;7 years<br>
<b>Team:</b> Marketing<br>
<b>Reports to:</b> Head of Marketing / CEO (depending on structure)</p><p></p><p><b><br>
About the Role</b></p>
<p>
We are looking for a versatile and hands-on <b>Marketing Manager</b> to help drive growth, elevate our product positioning, and execute high-impact marketing initiatives. This role blends <b>digital marketing, content creation, product marketing, webinar/event coordination, and data-driven strategy</b> within a B2B SaaS environment.</p>
<p>
You will partner closely with Product, Sales, and Leadership to shape messaging, generate pipeline, and ensure our story is clearly communicated to product managers, portfolio managers, and strategic decision-makers&mdash;the audience central to the Gocious platform.</p>
<p>
This is an ideal role for a marketer who thrives in a startup environment, enjoys wearing multiple hats, and wants to help build a scalable marketing function from the ground up.</p><p></p><p><b><br>
Key Responsibilities</b></p>
<p><b>
Digital Marketing &amp; Growth</b></p>
<ul>
<li>Plan, execute, and optimize digital campaigns across SEO/AEO/GEO, SEM, paid social, email, retargeting, and nurture workflows.</li>
<li>Manage external agencies for paid media, SEO/AEO/GEO, creative, and web development.</li>
<li>Build and maintain lead generation funnels and campaign calendars.</li>
<li>Monitor and improve conversion rates, landing pages, and overall cost-efficiency across channels.</li></ul><br>
<p></p>
<p><b>
Product Marketing (SaaS)</b></p>
<ul>
<li>Translate product capabilities and roadmap updates into clear, compelling messaging and value propositions.</li>
<li>Develop product positioning, persona-based messaging, competitive insights, and differentiators.</li>
<li>Partner with Product and Sales to create enablement materials such as pitch decks, one-pagers, demos, and case studies.</li>
<li>Support go-to-market (GTM) planning for new features and major releases.</li>
<li>Craft messaging tailored to product teams, strategy leaders, and executive-level decision-makers.</li></ul><br>
<p></p>
<p><b>
Content Creation (Blog, Video, Web)</b></p>
<ul>
<li>Own the content strategy and editorial calendar, including blogs, articles, thought leadership, case studies, and customer stories.</li>
<li>Produce or coordinate video content (scripts, filming, editing workflows, distribution).</li>
<li>Maintain consistent brand voice and storytelling across all assets.</li>
<li>Develop content supporting each stage of the customer journey.</li></ul><br>
<p></p>
<p><b>
Website Ownership</b></p>
<ul>
<li>Manage updates to the company website (WordPress/Webflow/HubSpot CMS).</li>
<li>Create new pages, optimize UX, run CRO experiments, and ensure messaging accuracy.</li>
<li>Work with external developers or agencies as needed but remain comfortable making hands-on updates.</li></ul><br>
<p></p>
<p><b>
Webinars &amp; Events</b></p>
<ul>
<li>Plan and execute webinars end-to-end: topic creation, speaker coordination, promotion, hosting, and follow-up.</li>
<li>Identify and evaluate industry events, conferences, and trade shows that align with our buyer personas.</li>
<li>Manage logistics, booth assets, vendor coordination, and event lead capture.</li>
<li>Report on performance, ROI, and recommendations for future participation.</li></ul><br>
<p></p>
<p><b>
Quarterly Planning &amp; Strategy Alignment</b></p>
<ul>
<li>Participate in quarterly business and product planning sessions.</li>
<li>Bring customer insights, performance metrics, and competitive intelligence to inform company decisions.</li>
<li>Align marketing initiatives with quarterly OKRs and product roadmaps.</li>
<li>Present quarterly results and strategic recommendations to leadership.</li>
<li>Own quarterly marketing plans covering campaigns, content, GTM, webinars, and events.</li></ul><br>
<p></p>
<p><b>
Analytics &amp; Reporting</b></p>
<ul>
<li>Maintain dashboards tracking key metrics such as website performance, MQLs, CAC, conversion rates, and pipeline influence.</li>
<li>Use GA4, HubSpot, Looker Studio, or similar tools to evaluate and report on marketing performance.</li>
<li>Provide actionable insights to improve campaigns and inform leadership decisions.</li></ul><br>
<p></p>
<p><b>
Qualifications</b></p>
<ul>
<li>4&ndash;7 years of marketing experience, primarily in <b>B2B SaaS</b>.</li>
<li>Experience marketing to product managers, portfolio managers, and technical/business decision-makers.</li>
<li>Hands-on expertise in digital marketing, content creation, and analytics.</li>
<li>Strong product marketing foundation: positioning, messaging, research, GTM planning.</li>
<li>Ability to manage agencies, vendors, and cross-functional stakeholders.</li>
<li>Exceptional writing, storytelling, and project management skills.</li>
<li>Comfortable working in a fast-paced startup environment with autonomy and ambiguity.</li>
<li>Proficiency with CMS platforms, marketing automation (e.g., HubSpot), and analytical tools.</li></ul><br>
<p></p>
<p><b>
Nice-to-Have</b></p>
<ul>
<li>Experience with product roadmapping, PLM, portfolio management, or similar enterprise SaaS categories.</li>
<li>Light design or video editing capabilities.</li>
<li>Background in sales enablement or lifecycle marketing.</li></ul><br>
<p></p>
<p><b>
Why Join Gocious</b></p>
<p>
At Gocious, we are a <b>startup building complex cloud systems</b> that empower teams to make better product decisions. As we grow, you grow. We offer a collaborative, transparent environment where creativity, initiative, leadership, and customer focus are not just encouraged&mdash;they&rsquo;re expected.</p>
<p>
We believe in synergy across teams, supporting one another, and creating a culture where people feel proud of their contributions. We actively invest in team bonding and community impact:</p>
<ul>
<li>Team-building activities</li>
<li>Online collaboration sessions</li>
<li>Volunteering at local food banks</li>
<li>Celebrating wins together</li>
</ul>
<p>We are building something ambitious&mdash;and your voice will help shape it.</p><p></p><p><b><br>
Benefits</b></p>
<ul>
<li>401(k)</li>
<li>Medical, dental, and vision insurance</li>
<li>Generous PTO</li>
<li>Profit sharing (based on performance)</li>
<li>Growth and leadership opportunities as the company scales</li></ul></div>

Marketing Manager (SaaS, Digital and Product Marketing)

The Irvine Company

<p></p><div><div><div><div><h2 class="jobSectionHeader"><b>Position Summary:</b></h2></div><div><p>
The Digital Marketing Manager, Apartments is responsible for executing, optimizing, and leading innovative digital media strategies, and driving resident acquisition and retention across multiple channels.</p></div></div><div><div><h2 class="jobSectionHeader"><b>
Key Responsibilities:</b></h2></div><div><ul><li>
Support campaign optimization, budget management, and digital strategy. Assist in the implementation and analysis of all acquisition channels, including paid search, paid social, display, programmatic, connected TV (CTV), local search engine optimization (SEO), and internet listing services (ILS) (e.g., Zillow, Apartments.com). This includes the management of digital marketing budget variances across partners and channels to ensure pacing to achieve annual targets, while researching and identifying new technologies and opportunities for growth.</li><li>
Act as the subject matter expert with the email marketing program, campaign development, audience targeting, deployment through Salesforce Marketing Cloud (SFMC), and troubleshooting automation/deliverability issues.</li><li>
Coordinate the development, auditing, and maintenance of all digital content, ensuring consistency with brand messaging across all platforms and gathering information to maintain data accuracy across all digital channels.</li><li>
Assist in the management and technical optimization of local SEO performance through online business listing management and content audits. This includes managing content creation and optimization for third-party online listing services (ILS) such as Zillow and Apartments.com.</li><li>
Maintain measurement integrity by designing and implementing standardized tracking mechanisms including Urchin Tracking Modules (UTM) and trackable phone numbers, ensuring accurate marketing attribution. Synthesize campaign and customer data from platforms including SFMC, Tableau, Ad Platforms, Amplitude, and Looker to translate insights into actionable strategies.</li><li>
Monitor KPIs, track progress towards financial and engagement goals, and ensure targets are met or exceeded. This includes analysis of customer behavior, competitor actions, and market trends to identify opportunities for campaign optimization and recommend data-backed strategies.</li><li>
Collaborate with external agencies and vendors to ensure execution and cohesive customer experience. Partner with internal teams (including Leasing, Operations, Analytics, and IT) and Marketing leads to establish digital strategies and align on priorities related to engagement and occupancy goals.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Additional Skills:</b></h2></div><div><ul><li>
Strong knowledge of digital media strategy, channels, and acquisition campaigns across paid search (Google, Microsoft), paid social (Meta, Reddit, Snap), and programmatic display.</li><li>
Proficient in Salesforce Marketing Cloud (SFMC), Salesforce CRM, web analytics, and content management systems (CMS).</li><li>
Experienced in developing and deploying email marketing campaigns using automation tools.</li><li>
Skilled in content creation, optimization, and performance tracking for online listing services (e.g., Zillow, Apartments.com).</li><li>
Working knowledge of HyperText Markup Language (HTML)/Cascading Style Sheets (CSS) and Salesforce Ampscript is a plus.</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Preferred Education:</b></h2></div><div><ul><li>
Bachelor's Degree (or equivalent experience)</li></ul></div></div><div><div><h2 class="jobSectionHeader"><b>
Preferred Experience:</b></h2></div><div><ul><li>
2 - 5 years of relevant work experience</li></ul></div></div></div><p><b>
Compensation:</b></p><p>
Base Pay Range: $105,000.00 - $128,300.00</p><p></p><p><br>
Actual placement within this range may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.</p><p>
The Company also offers competitive benefits for full time employees including paid time off, matching 401(k), and health benefits.</p><p></p><p><b><br>
About Us:</b><br>
Irvine Company Apartment Communities (a division of Irvine Company) offers a portfolio of more than 125 resort-style apartment communities in coastal California&rsquo;s most desirable locations: San Diego, Orange County, West Los Angeles and Silicon Valley.<br>
<br>
With world-class amenities, resort-like surroundings and an unparalleled commitment to customer service, Irvine Company Apartment Communities redefines the rental-living experience.<br>
<br>
We take as much pride in our employee community as we do the communities we create. It&rsquo;s an environment populated with talented and experienced people, a collaborative spirit and abundant opportunities.</p><p>
Apply today to join our employee community, and learn more about Irvine Company, our legacy and our guiding principles.</p><p><br>
The Irvine Company is committed to providing equal opportunity in all of our employment practices, including selection, hiring, promotion, transfer, compensation, termination, and training, without regard to race, religion, color, sex, sexual orientation, gender, gender identity, national origin, ancestry, citizenship status, marital status, pregnancy, age, medical condition, genetic information, military and veteran status, disability, or any other basis protected by federal, state, and local law. Reasonable accommodation is available for qualified individuals with disabilities, upon request.</p><p>
#LI-Onsite</p></div>

Manager, Digital Marketing ($105,000 - $128,300)

RSD Human Resource Management Consultancy

<p><b>Job Overview</b><br/>We are seeking an energetic and strategic US Social Media Manager to lead our social media presence across multiple platforms. This dynamic role involves crafting compelling content, managing digital campaigns, and engaging with our community to elevate brand awareness and foster meaningful relationships. As a key driver of our digital marketing efforts, you will harness your expertise in social media management, content creation, and analytics to deliver impactful results that resonate with our target audience. If you thrive in a fast-paced environment and are passionate about shaping brand narratives online, this opportunity is perfect for you!</p><p><b>Duties</b></p><ul><li>Develop and execute comprehensive social media strategies aligned with overall marketing goals to boost brand visibility and engagement.</li><li>Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer.</li><li>Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitive activity to inform content planning.</li><li>Manage paid advertising campaigns on Facebook and other platforms, optimizing ad performance through targeted audience segmentation and A/B testing.</li><li>Collaborate with graphic designers and video editors to produce visually appealing posts using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.</li><li>Analyze web analytics and social media metrics via Google Analytics and platform-specific insights to measure campaign effectiveness and inform future strategies.</li><li>Maintain strong relationships with influencers, media outlets, and community members through proactive relationship management and public relations initiatives.</li></ul><p><b>Skills</b></p><ul><li>Proven expertise in social media marketing strategies with a strong understanding of platform algorithms and best practices.</li><li>Proficiency in SEO techniques, keyword research, and web analytics to enhance content reach and engagement.</li><li>Skilled in graphic design, photography, and video editing to produce high-quality visual content that aligns with branding standards.</li><li>Experience managing social listening tools and conducting sentiment analysis to stay ahead of industry trends.</li><li>Familiarity with advertising platforms such as Facebook Ads Manager for creating targeted campaigns that drive conversions.</li><li>Strong proofreading skills to ensure all content is accurate, on-brand, and compelling before publication.</li><li>Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a US Social Media Manager if you're ready to energize our digital voice, craft innovative campaigns, and build vibrant online communities! This paid position offers the chance to make a real impact through creative storytelling combined with data-driven decision-making&mdash;empowering brands to connect authentically with audiences nationwide.</li></ul><p>Pay: $5,000.00 per year</p><p>Benefits:</p><ul><li>Flexible schedule</li><li>Health insurance</li></ul><p>Work Location: In person</p>

US Social Media Manager

<div><p><b>Description</b><br>
</p><br>
<br>
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.<br>
<br>
We&rsquo;re at a pivotal moment to transform how our customers discover, engage with, and use our services in an increasingly digital-first world. With strong brand recognition, trusted infrastructure, and a global footprint, we&rsquo;re now focused on accelerating our growth through innovative products, modern marketing, and world-class customer experiences.<br>
<br>
<b>OUR PRINCIPLES</b><br>
<ul><li><b>
AMBITION </b>- We dream big, try things out and always ask &ldquo;why not?&rdquo; and &ldquo;what if?&rdquo; We&rsquo;re ambitious in our thinking and our delivery</li><li><b>
RESPONSIBILITY </b>- We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility</li><li><b>
COMMUNITY </b>- We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community</li></ul>
<br>
<b>ABOUT THIS ROLE</b><br>
<br>
We&rsquo;re looking for a Growth Marketing Manager to accelerate customer acquisition and revenue growth across Xe&rsquo;s B2C and B2B platforms in North America. This is a high-impact, hands-on role where you&rsquo;ll own and optimize full-funnel digital campaigns while shaping how we localize and amplify global strategies through content, lifecycle, and social.<br>
<br>
If you&rsquo;re energized by the opportunity to drive measurable outcomes, test bold ideas, and scale a global brand in a fast-moving, digital-first environment, this role offers the ownership, visibility, and momentum to make a meaningful impact.<p></p><b><br>
ROLES &amp; RESPONSIBILITIES</b><p><b><br>
Performance Marketing &amp; Paid Media</b></p><ul><li>
Plan, execute, and optimize paid acquisition campaigns across Google Ads, Meta Ads, and other relevant channels such as LinkedIn, depending on audience and campaign goals</li><li>
Own budget allocation, targeting, and bidding strategies to maximize ROI and efficiency</li><li>
Develop and execute regional promo campaigns (e.g. first-transfer offers, limited-time incentives) in coordination with pricing, product, and lifecycle teams</li><li>
Build audience segmentation strategies tailored to consumer and business profiles and behaviors</li><li>
Collaborate with product, content, lifecycle teams to localize messaging and align campaigns with product launches</li></ul><p><b>
ASO &amp; SEO</b></p><ul><li>
Lead App store optimization efforts for Xe&rsquo;s iOS and Android apps to optimize keywords, test store assets, and drive install growth</li><li>
Collaborate with global content and web teams to identify content gaps, localize messaging for regional audiences, and improve search relevance across consumer and business segments</li><li>
Drive regional SEO initiatives by optimizing landing pages, blog content, including title tags, meta descriptions, and keyword targeting, to improve visibility for high-intent search queries in the local market</li><li>
Collaborate with global content and web teams on SEO testing, experimenting with headline structures, on-page layout, and internal linking to improve rankings, CTR, and conversion</li></ul><p><b>
Analytics, Reporting &amp; Experimentation</b></p><ul><li>
Use tools like Amplitude, GA4, and Power BI to monitor web and app traffic, campaign performance, and conversion funnels across B2C and B2B platforms</li><li>
Build dashboards and recurring reports to track KPIs (e.g. CAC, ROAS), surface actionable insights, and ensure visibility to the growth and leadership teams</li><li>
Design, execute, and analyze A/B tests across creative, messaging, audience targeting, landing pages, and offers to improve performance across the funnel</li><li>
Connect top-of-funnel efforts with downstream metrics (e.g. conversion, retention, LTV) to inform strategy and ongoing campaign optimization</li><li>
Share performance insights and testing results with global teams to inform broader acquisition strategy</li></ul><p><b><br>
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS</b></p><br>
<ul><li>
Primarily sedentary work in a general office environment</li><li>
Manual dexterity to use computer, telephone and general office equipment</li><li>
Ability to sit for extended periods</li></ul><br>
<b>
PERKS &amp; BENEFITS</b><ul><li>
Medical, Dental &amp; Vision Insurance</li><li>
401K Plan with Match</li><li>
Employee Stock Purchase Plan</li><li>
Paid Vacation / Sick Leave</li><li>
Hybrid Work Schedule</li><li>
Tuition Assistance</li><li>
Growth Opportunities</li><li>
Corporate gatherings, team bonding events, and much more!</li><li>
Plumm Mental Health and Wellbeing</li><li>
Volunteering day for a charity of your choice</li></ul><br>
<br>
XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($112,000USD to $130,000USD). Actual compensation is based upon factors such as the candidate&rsquo;s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more.<br>
<br>
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.<br>
<br>
Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@xe.com<br>
<br>
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company&rsquo;s right to assign or reassign duties and responsibilities to this job as needed.<br>
<br>
#LI-CP1</div>

Manager Growth Marketing - NAM

Discovery Behavioral Health

Discovery Behavioral Health
<br>Discovery Behavioral Health (DBH) is a national leader in behavioral healthcare and one of the fastest growing companies in the field. DBH offers world-class treatment for those struggling with eating disorders, mental health, and substance use and places a high priority on seeking employees who share our passion for improving the lives we serve.
<br>Since 1997, Discovery Behavioral Health has helped thousands of patients discover their path to the full and rewarding lives they deserve with evidence-based and inclusive treatment options.
<br><br>
<b>Position Summary:</b><br>
The Senior Director of Brand Marketing holds a critical leadership role within DBH, overseeing the development and execution of brand strategies and integrated marketing campaigns across the organization’s diverse portfolio, which includes Mental Health, Psychiatry, Eating Disorders, and Substance Use. Reporting directly to the VP of Marketing and Brand, this senior leader manages a team of Brand Marketing Managers, guiding them in creating distinctive and effective multichannel marketing campaigns. The role demands a high level of expertise in translating business objectives into dynamic marketing strategies and go-to-market campaigns, positioning DBH as a leading consumer-direct brand in the healthcare sector.
<br><br>
<b>Essential Job Functions:</b><br>
<ul>
<li>Strategic Leadership and Vision:</li>
<li>Develop and articulate a clear vision for the brand's marketing strategies, aligning with DBH’s overall business goals and market opportunities.</li>
<li>Lead the strategic planning and execution of all marketing initiatives to ensure they meet the business objectives of growth, market penetration, and brand positioning.</li>
<li>Team Management and Development:</li>
<li>Manage and mentor a team of Brand Marketing Managers, fostering an environment of collaboration and innovation.</li>
<li>Ensure team members are high-performing and aligned with the company’s strategic objectives, providing training and development opportunities to enhance their skills and career growth.</li>
<li>Campaign Development and Oversight:</li>
<li>Oversee the creation and implementation of integrated marketing campaigns that effectively communicate the value proposition of DBH’s services and brands.</li>
<li>Ensure campaigns are innovative, market-driven, and scientifically sound to establish DBH as a thought leader in the healthcare industry.</li>
<li>Performance Analysis and Market Insights:</li>
<li>Continuously evaluate the effectiveness of marketing strategies and campaigns through rigorous analysis of performance data and market trends.</li>
<li>Adjust strategies in real-time to optimize results and ensure the highest return on investment.</li>
<li>Budget Management and Resource Allocation:</li>
<li>Develop and manage the marketing budget, ensuring optimal allocation of resources across various channels and initiatives.</li>
<li>Make strategic decisions on investments based on detailed cost-benefit analyses and the potential for market impact.</li>
<li>Cross-Functional Collaboration:</li>
<li>Work closely with other senior leaders across DBH to ensure a cohesive approach to market expansion and brand consistency.</li>
<li>Engage with R&D, sales, customer service, and other departments to align marketing strategies with overall business strategies and operational capabilities.</li>
<li>Stakeholder Engagement:</li>
<li>Serve as a key marketing spokesperson for DBH at industry events, conferences, and with the media.</li>
<li>Build and maintain relationships with key stakeholders, including external partners and vendors, to enhance DBH’s visibility and market positioning.</li>
<li>Innovation and Adaptation:</li>
<li>Lead the adoption of new marketing technologies and methodologies to keep DBH at the forefront of industry trends.</li>
<li>Encourage a culture of innovation within the team, challenging conventional approaches and exploring new ways to reach and engage target audiences.</li>
</ul>
<b>Knowledge, Education, & Experience:</b><br>
<ul>
<li>Bachelor’s degree in business, marketing, communications, or related field. Master's degree in related field highly desirable.</li>
<li>7+ years’ experience in marketing preferably in the behavioral healthcare space.</li>
</ul>
Discovery Behavioral Health seeks to build a diverse staff that is reflective of the patients we serve and the communities where we work. DBH encourages multiple perspectives, experiences, and strives to hire and retain a diverse workforce.
<br>We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, or national origin.

Sales & Marketing - Senior Director of Brand Marketing

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