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marketing executive - brands

marketing manager kiehl’s, l’oréal luxe Jobs in Istanbul

marketing manager kiehl’s, l’oréal luxe

marketing manager kiehl s l or al luxe

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
 
 
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st
 
 beauty-tech
 
 company all around the world!
 
 Beauty
 
 is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to
 
 create the beauty that moves the world!
 
 
 
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our
 
 L&rsquo;Or&eacute;al Luxe Team
 
 !
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Determine white spaces in the market and identify further source of growth
 </li>
 <li>
 Lead Integrated Marketing Communication (IMC) process of the brand
 </li>
 <li>
 Implement new product launches and strive to maintain growth on pillar products
 </li>
 <li>
 Responsible for the local adaptation/ development of advertising creative material; implement media recommendation
 </li>
 <li>
 Propose and implement promotional and trade marketing plan for product(s)
 </li>
 <li>
 Analyze market and consumer data and make recommendations to management
 </li>
 <li>
 Interact effectively with other departments (sales, logistics, training department&hellip;) to support marketing objectives
 </li>
 <li>
 Manage PPP budget for product(s) and ensure sales forecast accuracy
 </li>
 <li>
 Provide projects to increase the awareness of the brand both in media and on the field
 </li>
 <li>
 Manage pricing strategy and margin mix with relevant teams
 
 
 </li>
 </ul>
 
 Do You Have What It Takes
 
 
 
 <ul>
 <li>
 4 years&rsquo; university degree
 </li>
 <li>
 min 7 years of experience in product management/brand development
 </li>
 <li>
 Strong analytical problem solving, communication and negotiation skills
 </li>
 <li>
 Strong leadership and people management skills to develop and guide a team.
 </li>
 <li>
 Growth mindset and results driven
 </li>
 <li>
 Innovative, ambitious, and able to take initiative
 </li>
 <li>
 Excellent communication skills in English
 
 
 </li>
 </ul>
 
 What Could L&rsquo;or&eacute;al Offer You
 
 
 
 <ul>
 <li>
 The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
 </li>
 <li>
 Work with some of the biggest brands and experts in the business, and the most passionate people
 </li>
 <li>
 A diverse environment
 </li>
 <li>
 Opportunity to be at the center of digital transformation
 </li>
 <li>
 World class training and development
 
 
 </li>
 </ul>
 #WEARELOREAL
 
 
 Take a closer look at our world here!
</div>

Marketing Manager Kiehl’s, L’Oréal Luxe

The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L’Oréal Paris, Kiehl’s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beauté, Ralph Lauren, Maybelline New York, Kérastase, Biotherm, Lancôme, NYX PMU, L’Oréal Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
 
For more than a century, L’Oréal has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!
 
If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our L’Oréal Luxe Team!
 
WHAT YOU’LL DO
 
<ul>
<li>Determine white spaces in the market and identify further source of growth</li>
<li>Lead Integrated Marketing Communication (IMC) process of the brand</li>
<li>Implement new product launches and strive to maintain growth on pillar products</li>
<li>Responsible for the local adaptation/ development of advertising creative material; implement media recommendation</li>
<li>Propose and implement promotional and trade marketing plan for product(s)</li>
<li>Analyze market and consumer data and make recommendations to management</li>
<li>Interact effectively with other departments (sales, logistics, training department…) to support marketing objectives</li>
<li>Manage PPP budget for product(s) and ensure sales forecast accuracy</li>
<li>Provide projects to increase the awareness of the brand both in media and on the field</li>
<li>Manage pricing strategy and margin mix with relevant teams</li>
</ul>
DO YOU HAVE WHAT IT TAKES
 
<ul>
<li>4 years’ university degree</li>
<li>min 7 years of experience in product management/brand development</li>
<li>Strong analytical problem solving, communication and negotiation skills</li>
<li>Strong leadership and people management skills to develop and guide a team.</li>
<li>Growth mindset and results driven</li>
<li>Innovative, ambitious, and able to take initiative</li>
<li>Excellent communication skills in English</li>
</ul>
WHAT COULD L’ORÉAL OFFER YOU
 
<ul>
<li>The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li>
<li>Work with some of the biggest brands and experts in the business, and the most passionate people</li>
<li>A diverse environment</li>
<li>Opportunity to be at the center of digital transformation</li>
<li>World class training and development</li>
</ul>
#WEARELOREAL
 
Take a closer look at our world [1] here!
 References
 
Visible links
 1. https://careers.loreal.com/global/en/10reasonstochooseus

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Marketing Manager

Istanbul, Turkiye

Hybrid 


About the role!

We are looking for a marketing professional to join our team at Flora Food Gorup T&uuml;rkiye!

We have an exciting opportunity for a talented, ambitious, self-driven and passionate Marketing Manager to join the Marketing team of Flora Food Group T&uuml;rkiye. As a Marketing Manager, you will be responsible for our retail and food service brands, you will be the driving force behind delighting our consumers and customers with our culinary products and ensuring that everyone is talking about them! Working with the Head of Marketing T&uuml;rkiye, you will have your finger on the pulse of the consumer. You are grounded in their world and reality and are excited to bring products and brand experiences to their world using all media channels with a strong emphasis on digital that is relevant, timely and engaging.

You will focus on the end-to-end mix development and deployment of our brands and innovations for T&uuml;rkiye. You are expected to be entrepreneurial and resourceful, with a proactive &amp; goal orientated mind-set, looking to break out from the status-quo. You will be fully responsible for marketing end to end processes, which is brand development as well as deployment. This includes but is not limited to Brand Strategy and Communication Development, New Product Development, Consumer and Market Insight, Media Buying, Digital Marketing and Brand Activation.

Main responsibilities
<ul>
<li>Develop and drive Flora Food Group T&uuml;rkiye's Retail and Food Service business in the related category, fully accountable for your brands top line, bottom line, equity and market share growth</li>
<li>Develop and drive long-term brand vision delivering category and market share growth</li>
<li>Own the performance for your brands &ndash; accountable for the P&amp;L and for translating ideas into action</li>
<li>Own every element of your brand from equity, strategy, performance and profitability</li>
<li>Deliver game changing brand strategy that brings the consumer into our brands and delivers loyalty and commitment to achieve business goals</li>
<li>Develop and implement brand marketing plans taking into consideration local market and consumer insights as well as 12Q plan and full year activity plan.</li>
<li>Work to raise brand awareness/maintain image and ensure best in class across your market/Brand(s) with integrated sales &amp; marketing plans, tools and creative assets.</li>
<li>Leading and loving landing brilliant execution in digital, PR and in-store &ndash; drive our brand awareness via owned and earned channels, working to create and run successful influencer events.</li>
<li>Into the data zone &ndash; you love to dig into the data and uncover the insight jewels</li>
<li>Innovation is at the heart, you work across all functions to build best tasting products that tell a story the consumer and customer cannot ignore with winning financials.</li>
<li>Manage pricing strategy in order to drive profitable growth as well as savings initiatives.</li>
<li>Drive aligned ATL and BTL communication and ensuring all planned activities are executed to an optimal level and that key Jobs-to-be-dones are achieved and set KPIs are met in terms of trial, awareness and ROMI</li>
<li>Responsibility for media/PR communication, campaign briefing and planning.</li>
<li>Ensure accurate monitoring and controlling of Advertising &amp; Promotion budget</li>
<li>Champion consumer insights throughout the organization to ensure sustainable growth of the business and optimal brands' equity.</li>
<li>Work with Sales as one team &ndash; listen and learn continuously to improve our mix and impact in market</li>
</ul>
So, what does it take to be successful in this role?
<ul>
<li>A proven track record in delivering brand growth and managing a holistic brand P&amp;L: strategic outlook to define brand targets, sales mix, margin levers and contribution</li>
<li>A deep consumer focus, taking an audience led approach, translating insights into marketing and activation activity</li>
<li>Has a strong creative eye with the ability to articulate briefs and provide feedback with impact</li>
<li>Can work in an agile, test and learn, iterative manner as part of cross functional rapid response teams</li>
<li>A driver of collaboration, can lead a cross-functional team internally, delegate effectively and influence across levels to make things happen</li>
<li>A creative problem solver who can find solutions for business challenges and ensure internal barriers do not get in the way of external success</li>
<li>Regularly challenge your own assumptions and those of your team to improve our work</li>
<li>Thrive on 'making things happen' and seeing ideas through to action</li>
<li>Hands-on experience in bringing your brands to life with consumers to drive demand through digital media channels (paid search, social, programmatic) and analog, with audience targeting approaches and using wide range of insights to continually refine the strategy</li></ul> 


About you!
<ul>
<li>University Degree in related fields (Business Administration, Marketing, Communications or Industrial Engineering would be preferable)</li>
<li>A minimum of 5 years of brand building and brand development experience in FMCG with P&amp;L responsibility, ideally within a Matrix Organisation</li>
<li>Proven experience in Media / Digital Marketing with a real digital Native Mindset</li>
<li>360 Marketing communications experience</li>
<li>A proven track record in innovation delivery and that entails moving compelling ideas into fruition</li>
<li>Strong communication, interpersonal and influencing skills</li>
<li>Experience of doing things with a progressive, original approach.</li>
<li>Fully understand the commercial journey and possess strong financial acumen</li>
</ul>
If this position sounds interesting, please hit the apply button now!<div> 
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Marketing Manager

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
 
 
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st
 
 beauty-tech
 
 company all around the world!
 
 Beauty
 
 is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to
 
 create the beauty that moves the world!
 
 
 
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our
 
 Luxe Division!
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 <ul>
 <li>
 Develop long-term E-commerce relationships in order to achieve the targeted sales revenue by increasing the brand&rsquo;s online presence.
 </li>
 <li>
 Develop plan, KPI and Goals to achieve for each Ecommerce partner
 </li>
 <li>
 Responsible for product listing and asset management on partners&rsquo; website to ensure brand equity
 </li>
 <li>
 Responsible for Inventory management and stock tracking
 </li>
 <li>
 Ensure on-site promo activity &amp; visibility acc to priorities
 </li>
 <li>
 Lead and negotiate E JBP's with Ecommerce partners
 </li>
 <li>
 Lead online transformation of retailers by putting data agreements at the core of each deal
 </li>
 <li>
 Lead &amp; Coordinate omni-channel growth plans and events. Responsible from operational excellence and time management.
 </li>
 <li>
 Work closely with online business development team for agreements on performance KPIs, online visibility, CRM, and co-funded investment strategy.
 </li>
 <li>
 Analyze and interpret customer&rsquo;s sales report to identify strengths, weaknesses and business opportunities
 </li>
 <li>
 Manage price matching intervals between channels
 </li>
 <li>
 Work on developing e-commerce operations &amp; online forecasting with deep knowledge
 </li>
 <li>
 Identify new ecommerce trends and opportunities for business growth and implement action plans
 
 
 </li>
 </ul>
 
 Do You Have What It Takes
 
 
 
 <ul>
 <li>
 4 years&rsquo; university degree and excellent communication skills in English
 </li>
 <li>
 Minimum 3 years of experience in e-commerce field and account management
 </li>
 <li>
 Good financial knowledge and P&amp;L Management
 </li>
 <li>
 Budget management and eJBP Process Management
 </li>
 <li>
 Strong understanding of E-Commerce performance results
 </li>
 <li>
 Ability to build solid relationships and collaboration both internally and with external partners
 </li>
 <li>
 Highly numerate, with experience in a fast paced commercial environment
 </li>
 <li>
 Driving license (B)
 
 
 </li>
 </ul>
 
 What Could L&rsquo;or&eacute;al Offer You
 
 
 
 <ul>
 <li>
 The ultimate place to win and achieve your career dreams if you take initiative and push the
 </li>
 <li>
 boundaries while helping others shine along the way
 </li>
 <li>
 Work with some of the biggest brands and experts in the business, and the most passionate people
 </li>
 <li>
 A diverse environment
 </li>
 <li>
 Opportunity to be at the center of digital transformation
 </li>
 <li>
 World class training and development
 
 
 </li>
 </ul>
 #WEARELOREAL
 
 
 Take a closer look at our world here!
</div>

E-Retailer Executive, Luxe Division

Şölen

<div>
 
 
 Biscolata &amp; Amada
 
 
 
 
 Who We&rsquo;re Looking For
 
 
 
 
 Global Marketing Manager
 
 with a strong passion for FMCG and multicultural environments, skilled in building globally loved brands.
 
 
 .
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Proven experience in building and executing
 
 global brand strategies
 
 across multiple regions and culture.
 </li>
 <li>
 
 Design growth strategies and execute direction
 
 in emerging and developed markets fully aligned with business goals.
 </li>
 <li>
 
 Deep understanding of consumer behaviours
 
 and ability to adapt the outcomes into impactful marketing strategies.
 </li>
 <li>
 
 Experience in innovation pipelines from idea to launch
 
 . Manage global launches and campaings based on brand positioning and lifecycle.
 </li>
 <li>
 
 Proven experience managing brand P&amp;L through strategic pricing and portfolio
 
 mix optimization.
 </li>
 <li>
 Sucessfull track record in
 
 developing 360 degree campaigns
 
 for different regions.
 </li>
 <li>
 
 Strong ability
 
 to work closely and lead global and regional creative, media and research agencies.
 </li>
 <li>
 
 Strong collabration with cross functions
 
 (R&amp;D, regional marketing teams, sales, finance) to align marketing strategies.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years in brand, category within FMCG
 </li>
 <li>
 Excellent communication skills in English
 </li>
 <li>
 High resilience, motivation, strong communication and stakeholder leadership
 </li>
 <li>
 Analytical mindset; advanced planning &amp; organizational skills.
 </li>
 <li>
 Passionate about national and international brand growth
 </li>
 <li>
 Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
 </li>
 </ul>
 
 
 Location
 
 
 <ul>
 <li>
 
 Balance G&uuml;ne&scedil;li &ndash; Istanbul
 
 </li>
 </ul>
 
 
</div>

Global Marketing Manager

Sanofi

<div>Job title: Rare Diseases (RD) Franchise Head Eurasia<ul><li>
Hiring Manager: General Manager of Eurasia MCO</li><li>
Location: Istanbul, Turkiye</li><li>
25% of travel expected</li><li>
Job type: Permanent</li></ul>
About the job
This is a strategic leadership opportunity at the forefront of Sanofi&rsquo;s Rare Disease journey in Eurasia.
Eurasia, comprising Turkey, Russia, and the Levant, is a region of scale, complexity, and untapped potential:<ul><li>
Nearly &euro;200M in sales, representing approx. 1/5th of region revenue</li><li>
2nd largest region globally within the Rare Disease franchise</li><li>
~500 million people with elevated rare disease prevalence, offering significant unmet medical need</li><li>
A diverse and dynamic healthcare landscape, requiring both strategic insight and local agility</li></ul>
Here, you will lead at the intersection of strategy, innovation, and execution:<ul><li>
Shape and deliver market-leading, patient-centric strategies across multiple countries</li><li>
Accelerate innovative product launches and unlock new growth opportunities</li><li>
Build and empower high-performing teams to drive both results and transformation</li><li>
Influence global decision-making through local insights and business intelligence</li></ul>
This role is for a visionary leader who wants to make a lasting impact &mdash; not just on brands, but on patients, teams, and the future of Rare Disease in Eurasia.
Strategic context:<ul><li>
The RD Franchise Head concentrates all marketing MCO-strategic activities for RD products and new launches covered by their respective Brand / Launch Leads expected to support MCO.
</li></ul>Key Dimensions:<ul><li>
This role will be leading the RD Brand Teams for Eurasia MCO.
</li><li>Strategically important with high expectations on growth including new launches.</li><li>
The RD Head is a member of the MCO Leadership team.
</li></ul>Main responsibilities:
The RD Franchise Head holds the end-to-end accountability for management and performance of the MCO teams and activities for RD products within the assigned geography. S/he is accountable for RD MCO resource allocation within a defined envelop and the customer engagement plans with the mandate to accelerate efficient growth for innovative products as per global franchise guidance.
<ul><li>Ensure implementation and effective execution of franchise strategic plan for RD portfolio.</li><li>
Develop and implement an RD business plan to maximize business operating income, ensuring availability of products in the market, in compliance with the highest international standards and norms.</li><li>
Enhance RD Franchise through ecosystem shaping and strategic priority initiatives.</li><li>
Orchestrate and mobilize key internal and external stakeholders to transform ways of working and drive enterprise-wide impact.</li><li>
Responsible for all marketing activities for the RD portfolio.</li><li>
Global to Local:
</li></ul>Leading the adaptation of content strategy to the market: co-develop with Global (if in Global Brand Team) and lead localization and execution of the Integrated Growth Plan (IGP) including adaptation of content strategy to the market and local customer journey activation
Leading the implementation of customer engagement strategy to tactics by identifying local customers&rsquo; preferences and activation journeys for each customer segment to ensure a personalized engagement to drive BOI and best in class customer experience
<ul><li>Local to Global:</li></ul>
Business case development: leveraging sophisticated data and analytical capabilities to identify and prioritize the most attractive growth and BOI opportunities at country level
Pricing proposal (to be approved globally);
Local markets business insights and levers understanding to co-develop and execute IGP.<ul><li>
Coach direct reports, leveraging their strengths and consolidating a high-performance environment</li><li>
Implement or strengthen new ways of work for the RD Franchise activities and in connection with other functions, driving business operating model transformation (Go-to-Market, culture; Digital and Agile, Omnichannel):
</li><li>Drive growth through customer centricity
</li><li>Empower teams to decide and act
</li><li>Organize teams with an agile mindset
</li><li>Compliance: Respects corporate commitment and compliance guidelines.
</li></ul>About you
Technical skills:<ul><li>
In-depth understanding of the market, competition, future market trends and entire local healthcare ecosystem</li><li>
Brand management &amp; project management capabilities</li><li>
Building launch strategy</li><li>
Understanding of Sales and Marketing operating model, Go To Market (GTM) transformation</li><li>
Innovation and expertise in Digital engagement and Customer marketing
</li><li>Strong analytical capabilities: P&amp;L management, Scenario Planning and financial acumen to drive BOI
</li><li>Ability to take data-driven decisions based on customer needs</li></ul>
Soft skills:<ul><li>
Glocal mindset: able to understand and contribute to the global framework combined with local execution</li><li>
Capacity to challenge the status quo to enhance efficiency with an entrepreneurial mindset respecting global approaches.</li><li>
Entrepreneurial and agile mindset, unconventional thinking, always looking for new ways to achieve business goals</li><li>
Curious to learn and drive new initiatives in digital pharma marketing excellence</li><li>
Empowerment &amp; People leadership: create engaging environment, delegation, giving responsibility and lead trustfully, ability to coach, develop and manage feedback effectively.</li><li>
Communication, Stakeholder &amp; Change Management Skills: effective communication skills to influence and move to action to very diverse stakeholders (global, peers, cross-functional teams, sales forces and external stakeholders)</li><li>
Customer orientation: Motivate teams to connect with patients/customers to understand their needs and provide value-added solutions</li><li>
Role model of &ldquo;Take the Lead&rdquo; behaviors</li></ul>
Critical experiences required to be successful in the role (detailed)<ul><li>
Solid educational and professional background
</li><li>Minimum 10 years of proven successful management/marketing experience. A P&amp;L experience is a plus</li><li>
Experience with Customer Marketing, activation strategy &amp; innovative campaigns</li><li>
Exposure to international environment with track record of performance in Marketing and Sales with deep knowledge and understanding of finance and Market Access
</li><li>Experience with contributing to Global Brand planning processes and local implementation</li><li>
Digital Experience with Customer-facing approach and new GTM tactics.</li><li>
Negotiation skills notably with existing external partnerships/ Alliances: where relevant.</li><li>
Fluency in English &amp; Turkish is a must.</li></ul>
null</div>

Rare Diseases (RD) Franchise Head Eurasia

Mastercard

<div>Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we&rsquo;re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director, Customer Acquisition &amp; Engagement, Martech &amp; Automation
Overview 
Marketing Services (MS), Mastercard&rsquo;s marketing strategy and execution arm, delivers scalable, digital, and data-driven marketing solutions leveraging MarTech and unique data to accelerate campaign performance. Our vision: be the partner of choice for Issuers and Merchants through automated, lifecycle-driven campaigns and CRM capabilities that drive profitable customer engagement and Mastercard preference. 
 
EEMEA seeks a Marketing Automation Solutions Lead with expertise in digital marketing, CRM, and campaign management. The ideal candidate understands card portfolio growth drivers and KPIs, and has experience with CRM automation tools, customer engagement platforms, and lifecycle campaign orchestration to deliver measurable results. 
 
Role &amp; Responsibilities 
<ul><li>Drive MS revenue by designing and implementing scalable, technology-enabled marketing solutions, including B2B2C product packages integrating D&amp;S and MarTech capabilities.</li></ul>
-Define and deploy digital and CRM-driven go-to-market strategies for Spend -Optimization campaigns (activation, retention, e-commerce, cross-border, merchant partnerships). 
<ul><li>Support P&amp;L management for EEMEA MS Spend Optimization, tracking KPIs (Revenue, Margin, Expenses).</li><li>Contribute to product strategy, planning, budgeting, and rollout for campaigns/projects.</li><li>Monitor issuer KPIs and recommend actions to improve portfolio performance.</li><li>Collaborate with Product, Sales, and BD teams to develop data-driven lifecycle campaign strategies.</li><li>Create pricing models for MS products/services, including pay-for-performance options.</li><li>Develop automated lifecycle management strategies leveraging CRM, marketing automation, and personalization tools.</li><li>Partner with technology providers for omnichannel campaign automation.</li><li>Provide expertise on MarTech platforms (CRM, email marketing, campaign management).</li><li>Build scalable, automated marketing solutions for issuers to drive portfolio growth.</li><li>Conduct competitive analysis and share innovative solutions across digital marketing and CRM.</li><li>Act as a trusted advisor on CRM and MarTech strategies.</li><li>Suggest implementation approaches, timelines, and cost analyses for successful delivery.</li></ul> 
Experience 
<ul><li>10+ years in marketing, product management, CRM, consulting, or digital transformation, ideally in financial services/payments.</li><li>Proven success in designing and scaling CRM-driven lifecycle marketing programs (activation, engagement, retention, reactivation, e-commerce, cross-border).</li><li>Strong product/solution management background; ability to translate business objectives into tech-enabled marketing solutions.</li><li>Deep knowledge of CRM, marketing automation, personalization platforms; experience selecting and leveraging MarTech/AdTech partners.</li><li>Solid understanding of MarTech, AdTech, mobile, and performance marketing ecosystems.</li><li>Commercial acumen with P&amp;L experience; ability to build pricing models and ROI frameworks.</li><li>Skilled in cross-functional collaboration within complex, matrixed environments.</li><li>Expertise in digital marketing channels, data-driven targeting, and customer journeys.</li><li>Analytical mindset; experience tracking KPIs and driving optimization strategies.</li><li>Consulting/advisory experience is a plus.</li></ul> 
All About You 
<ul><li>Positive, solution-oriented, and accountable; recognized as a trusted partner in fast-paced environments.</li><li>Highly collaborative and influential across global, multicultural teams.</li><li>Exceptional communication and presentation skills; able to engage stakeholders at all levels.</li><li>Strong commercial acumen; confident engaging senior clients and partners.</li><li>Strategic thinker; able to connect data, technology, and market trends into actionable plans.</li><li>Analytical problem-solver; decisive under pressure and comfortable with ambiguity.</li><li>Results-driven, entrepreneurial, and proactive; passionate about building and scaling solutions.</li></ul>
Corporate Security Responsibility 
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:<ul><li>
Abide by Mastercard&rsquo;s security policies and practices;</li><li>
Ensure the confidentiality and integrity of the information being accessed;</li><li>
Report any suspected information security violation or breach, and</li><li>
Complete all periodic mandatory security trainings in accordance with Mastercard&rsquo;s guidelines.</li></ul></div>

Director, Customer Acquisition & Engagement, Martech & Automation

Explore 1057+ Marketing manager kiehl s l or al luxe in Istanbul this January. Find roles across top companies and apply now to boost your career.

1057 marketing manager kiehl s l or al luxe jobs IN Istanbul

Marketing Manager Kiehl’s, L’Oréal Luxe

Marketing Manager Kiehl’s, L’Oréal Luxe

Marketing Manager

E-Retailer Executive, Luxe Division

Global Marketing Manager

Rare Diseases (RD) Franchise Head Eurasia

Director, Customer Acquisition & Engagement, Martech & Automation