director, how-to and social content Jobs in Atlanta

director, how-to and social content

sr. analyst seo, content operations Jobs in Atlanta

sr. analyst seo, content operations

ai content specialist

associate editorial content director Jobs in Atlanta

associate editorial content director

associate media manager, affiliate Jobs in Atlanta

associate media manager, affiliate

organic social media content manager

Alloy

<div>
 (REMOTE/ATL/NOLA)
 
 
 
 About Alloy
 
 
 
 Alloy is an integrated marketing agency. We specialize in helping brands across the full funnel, from designing and developing digital solutions and brands that inspire, to creating complete communication offerings and performance marketing campaigns. Our cross-channel solutions help innovative brands engage with their buyers, shape public opinion, build lasting influence, create new categories, and accelerate growth and market share.
 
 
 Behind it all is a group of nerds, rebels and creatives. We&rsquo;ve been called a Best Place to Work (10 times and counting, to be exact). And we&rsquo;re growing this Uncommon Crew.
 
 
 
 About The Role
 
 
 
 We are looking for a strategic, ambitious Social Media &amp; Content Manager to join our team. This role is perfect for someone who can translate complex technical jargon into compelling narratives that drive engagement and authority.
 
 
 They&rsquo;ll be the bridge between technical innovation and human connection. One day they&rsquo;ll distill a 20-page whitepaper into a LinkedIn carousel; the next, they&rsquo;ll interview a Product Engineer to write a deep-dive blog post on the future of SaaS architecture.
 
 
 As a key member of Alloy&rsquo;s PR team, this individual will support clients&rsquo; overarching brand awareness and market validation programs by developing social media &amp; long-form content that resonates with key stakeholders. They&rsquo;ll learn to deeply understand their client&rsquo;s businesses, key messages, and solutions, and transform them into stories that connect with, educate, and excite target audiences. They&rsquo;re curious and passionate about social media trends, and they know when to recommend executive social strategy over brand social strategy.
 
 
 The Social Media &amp; Content Manager will work closely with fellow team members on account-specific strategy, tasks and deliverables by providing strategic guidance, critical thinking and thoughtful review, ensuring materials are strategic and representative of Alloy&rsquo;s high-caliber work.
 
 
 The Details of the Social Media &amp; Content Manager
 
 
 <ul>
 <li>
 Gains a deep understanding of a client&rsquo;s brand, business, and industry, and can act as a client and/or industry subject matter expert
 </li>
 <li>
 Develops and manages client social media &amp; content plans and ensures they are aligned to client&rsquo;s overall objectives regularly
 </li>
 <li>
 Writes short-form (e.g., social media captions, community responses) and long-form (e.g., blogs, Q&amp;A articles, bylines, internal comms materials) that are tied to the client&rsquo;s social media &amp; content strategy/plan and supports the client&rsquo;s PR strategy
 </li>
 <li>
 Designs engaging, captivating social media assets (e.g., graphics, carousels, short-form video)
 </li>
 <li>
 Weaves keywords, client key messaging, and modern structure into short-form and long-form content to help with SEO and AI rankings
 </li>
 <li>
 Manages internal and external review processes of content
 </li>
 <li>
 Serves as a trusted social media &amp; content advisor to the client contact and can speak to best practices, including employee engagement, influencer marketing, amplification strategies, how social media &amp; content impact AI visibility and SEO, etc.
 </li>
 <li>
 Reports on social media &amp; content performance and adjusts content strategy based on insights
 </li>
 <li>
 Researches marketing, social media &amp; content trends to understand what resonates with target audiences and fits within client goals, objectives, and personas.
 </li>
 <li>
 Reports to the Organic Social Associate Director and works closely with the PR team (e.g., PR, content, and social media roles) to develop strategic, engaging content that produces results for clients.
 
 
 </li>
 </ul>
 Skills &amp; Experience Needed:
 
 
 <ul>
 <li>
 You possess a minimum of 3-5 years of post-graduate experience working in a social media or content creation role, whether agency or client/brand side, preferably working with technology, SaaS, or B2B brands
 </li>
 <li>
 You have experience working with PR, social, and content team members to build, execute and report on results of a PR or content strategy/plan with minimal oversight from senior management
 </li>
 <li>
 You have excellent research, comprehension, and writing skills for both short-form and long-form content, and you can adjust your writing style to match the voice of your subject
 </li>
 <li>
 You can hold your own on client calls, whether you&rsquo;re helping run status calls, presenting strategy, or reporting on performance
 </li>
 <li>
 You are familiar with social media management software such as Sprout Social, Meltwater, or Hootsuite (or similar software)
 </li>
 <li>
 You are familiar with design software such as Canva, Figma, or the Adobe suite
 </li>
 <li>
 You are familiar with analytics platforms such as Google Analytics, those within social media management software platforms, and social media channels&rsquo; native analytics features
 </li>
 <li>
 You have an understanding of how market trends, digital trends, a client environment&rsquo;s, audience preferences, and goals &amp; objectives influence and inform a social media and content calendar
 </li>
 <li>
 You&rsquo;re a responsible, self-managed individual who can independently manage their own deadlines (but still collaborate with your team!)
 </li>
 <li>
 You&rsquo;re authentic, bold, passionately curious, accountable, radically candid and agile.
 
 
 </li>
 </ul>
 The Benefits
 
 
 <ul>
 <li>
 Competitive salary
 </li>
 <li>
 Performance bonuses and promotions
 </li>
 <li>
 A truly flexible hybrid work model to suit your schedule and lifestyle
 </li>
 <li>
 Unlimited PTO (yes, really - average PTO agency-wide is 20-days) + 10 additional agency-wide holidays
 </li>
 <li>
 401K match
 </li>
 <li>
 6-year workiversary paid sabbatical
 </li>
 <li>
 Medical and dental benefits (including HSA/FSA)
 </li>
 <li>
 Paid parental leave
 </li>
 <li>
 Professional development stipends
 </li>
 <li>
 Community impact events
 </li>
 <li>
 Annual retreats
 </li>
 <li>
 Cell phone reimbursement
 </li>
 <li>
 Peloton membership
 
 
 </li>
 </ul>
 Our Commitment
 
 
 Inclusivity and respect are two virtues that this company was built on from day one. Alloy does not discriminate based on race, religion, national origin, age, sex, gender, disability, sexual orientation, or any other protected category. We want the best people, and it doesn&rsquo;t matter what you look like or who your friends are. We also believe that the workplace should be comfortable and safe. If you need reasonable accommodation at any point in the application or interview process, please let us know.
 
 
 Powered by JazzHR
 
 
 0YntdhZl0d
</div>

Organic Social Media & Content Manager

Floor & Decor

<div>Your Work Matters
The Manager, Organic Social Content and Engagement, is the brand's community builder and storyteller &mdash; responsible for growing Floor &amp; Decor's presence across platforms by creating memorable and engaging content that inspires homeowners and earns the trust of design professionals, contractors, and installers. You will strengthen awareness and perception of Floor &amp; Decor's unique value: the widest in-stock selection, expert guidance, and the ability to make the remarkable feel attainable. This role reports to the head of Content Strategy and collaborates closely with Creative, Content, PR, Lifecycle, Brand Marketing, Pro Marketing, Digital Experience, Customer Care, and Paid Media.
You&rsquo;ll Be Successful With<ul><li>
Bachelor's degree in Marketing, Communications, Journalism, or Digital Media; equivalent professional experience considered.</li><li>
5&ndash;7 years of organic social media management experience; at least 3 years owning channel strategy and KPIs in a brand-side role.</li><li>
Demonstrated experience with both B2C and B2B social audiences; experience reaching trade, contractor, or design professional audiences strongly preferred.</li><li>
Hands-on platform experience across Meta Business Suite, Pinterest for Business, TikTok for Business, Reddit, and YouTube Studio.</li><li>
Proactive creator mindset with strong visual, voice, and tone sensibility; comfortable concepting and directing social-first video content, particularly short-form vertical video. Light shooting and editing skills preferred.</li><li>
Strong copywriting skills with the ability to adapt brand voice and across audiences and native to platforms &mdash; from aspirational, yet attainable homeowner content to credible, technical Pro-facing education.</li><li>
Proven ability to set and own KPIs, translate data into strategy, and communicate social impact in business terms to senior stakeholders.</li><li>
Experience consulting Customer Care or community teams on response strategy, escalation frameworks, and tone guidelines.</li><li>
Fluency advising on influencer, affiliate, and UGC programs, including rights management and creator network development.</li><li>
Proficiency with social listening tools, CMS, and analytics platforms.</li><li>
AI fluency: comfortable using AI tools for ideation, research, and workflow efficiency while maintaining authentic brand voice and editorial judgment.</li><li>
Experience in home improvement, home decor, construction, or building materials industries is highly preferred.</li></ul>
Your Day Consists Of
Strategy &amp; Channel Ownership<ul><li>
Own the organic social strategy across Meta, Pinterest, TikTok, Reddit, YouTube and more &mdash; with distinct content pillars and growth roadmaps for both B2C (homeowners, BIYers, design enthusiasts) and B2B (contractors, tile installers, flooring pros, interior designers) audiences.</li><li>
Define and manage channel KPIs and deliver regular performance reports to senior leadership with clear insights and optimization recommendations aligned with the goals of the business. Use the insights to evolve strategy and data to prove the value of organic social in the broader marketing mix.</li><li>
Build and maintain a social content calendar aligned to the marketing calendar, balancing consistent publishing cadence with real-time agility for trends and brand moments.</li></ul>
Content Creation &amp; Brand Perception<ul><li>
Champion content that showcases what's possible at Floor &amp; Decor and demonstrates unmatched value across every price point.</li><li>
Bring a hands-on creator approach to development &mdash; concepting, scripting, directing, and sometimes capturing content &mdash; with a strong eye for design aesthetics, authentic and relevant platform-native storytelling.</li><li>
Leverage social SEO, trending audio, and platform-specific formats to maximize organic discoverability and shareability; apply a growth mindset through consistent creative testing and data-driven iteration.</li><li>
Partner with Creative and Content to brief and optimize platform assets; work with Paid Media to amplify top-performing organic content; coordinate with PR on earned media and brand moments.</li></ul>
Cross-Functional Partnership &amp; Community Management<ul><li>
Full-funnel synergy &ndash; Work closely with Paid Media, Lifecycle, and digital experience teams to ensure organic content seeds and reinforces consideration, creating a seamless journey from digital discovery to the store visit.</li><li>
Advise on influencer and affiliate program strategy &mdash; creator selection, content briefs, and performance benchmarks; develop and execute a UGC strategy that amplifies authentic content from both homeowners and Pro customers.</li><li>
Benchmark against competitive brands in home improvement, specialty tile and flooring, and home furnishings to identify white space and import best practices.</li><li>
Own proactive community engagement across all platforms &mdash; actively monitoring and responding to comments, DMs, mentions, and tags to build genuine relationships with homeowners and trade professionals who look to Floor &amp; Decor for inspiration and expertise.</li><li>
Consult Customer Care on community management strategy and best practices, escalation protocols, response frameworks, and social listening workflows; share sentiment trends and community insights to and from the stores, PR, Customer Care, and other cross-functional teams on a regular cadence.</li></ul>
WORKING CONDITIONS (TRAVEL &amp; ENVIRONMENT):
Typically quiet to moderate office environment<ul><li>
Limited travel by air or car</li></ul>
Physical/Sensory Requirements<ul><li>
Sedentary Work &ndash; Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may include brief periods of walking or standing.</li></ul>
Benefits &amp; Rewards
Bonus opportunities &amp; career advancement opportunities at every level
Programs that help you reach your financial goals: 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
Work-life balance, including:
<ul><li>Paid vacation and sick time for eligible associates
</li><li>Paid holidays plus a personal holiday
</li><li>Paid Volunteer Time Off that starts on Day 1</li></ul>
Equal Employment Opportunity
Floor &amp; Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law.
This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.</div>

Manager Organic Social Content & Engagement

The Home Depot

<div>Position Purpose:
The Studio, Content Director is responsible for leading organic social media creative and How-To content production at the Home Depot. This includes providing strategic guidance as well as overseeing the day to day of the onsite editorial and offsite content production teams. Manage partnership with many specialty teams including affiliate, broadcast and traditional media, digital, email/mobile/SMS, influencer marketing, media partnerships, social community management, paid search, paid social, and sports and sponsorship marketing.
This leader helps drive how and where content is produced, determining the right mix of internal teams, internal agency partners, creators, influencers, and external agencies to meet business goals. They work closely with marketing, merchandising, SEO, social, and studio partners to ensure cohesive storytelling, strong execution, and a consistent brand voice across all how-to and social content. 
 
Key Responsibilities:<ul><li>
40% Team Leadership - Ensures channel teams focus areas and activities are consistent with and support the company's overarching goals and objectives; Selects, develops, and motivates assigned staff; Influence people both inside and outside (e.g., agencies) of the media department to drive quality execution of the media plan while maintaining strong working relationships</li><li>
10% Budget Management - Helps oversee and manage our scaled budgets across agencies, campaigns, and partners</li><li>
25% Cross-Functional Partnership - Builds strong internal and external relationships to drive influence from the channels lens and help deliver on our marketing and business objectives; Ensures team thinking, opportunities and partnerships are cutting edge and keeps The Home Depot on the forefront of activation, implementation, and measurement best practices</li><li>
25% Strategic Direction - Creates an industry-leading media team supporting Enterprise marketing and media efforts as well as The Home Depots' Retail Media offering; Responsible for the long-term thinking and strategic direction of the channels teams; This includes thinking outside of the current day-to-day environment to create a vision of what the future looks like in the marketing and media world</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This Position typically reports to Sr Director, Creative Studio</li><li>
This Position has 2 Direct Reports</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel 5% to 20% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Extensive experience leading how-to, instructional, or editorial content teams</li><li>
Proven success producing written, video, and social content at scale</li><li>
Strong understanding of YouTube strategy, social-first storytelling, and SEO-driven content</li><li>
Experience building efficient production workflows across multiple formats</li><li>
Ability to translate customer needs into clear, actionable content</li><li>
Ability to quickly process information and data to make recommendations and provide team guidance</li><li>
Leads scaled content team and is effective at managing and leading people</li><li>
Identifies team strengths and weaknesses and provides coaching and training so teams can deliver what's needed to excel</li><li>
Identifies, develops, instills trust with and motivates assigned team members</li><li>
Acts nimbly and is comfortable with change in the modern marketing world</li><li>
Confident communicator with strong public speaking and presentation skills</li><li>
Skilled negotiator</li><li>
Deep understanding of social media content production, trends and platforms</li><li>
Comfortable experimenting with new formats, platforms, and AI-enabled tools</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Preferred Education:<ul><li>
No additional education</li></ul> 
Minimum Years of Work Experience:<ul><li>
8</li></ul> 
Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 
Minimum Leadership Experience:<ul><li>
None</li></ul> 
Preferred Leadership Experience:<ul><li>
None</li></ul> 
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Courage</li><li>
Decision Quality</li><li>
Builds Effective Teams</li><li>
Ensures Accountability</li><li>
Instills Trust</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li></ul></div>

Director, How-To and Social Content

<div>
 Req174677
 
 
 
 Position Purpose
 
 
 
 The Studio, Content Director is responsible for leading organic social media creative and How-To content production at the Home Depot. This includes providing strategic guidance as well as overseeing the day to day of the onsite editorial and offsite content production teams. Manage partnership with many specialty teams including affiliate, broadcast and traditional media, digital, email/mobile/SMS, influencer marketing, media partnerships, social community management, paid search, paid social, and sports and sponsorship marketing.
 
 
 This leader helps drive how and where content is produced, determining the right mix of internal teams, internal agency partners, creators, influencers, and external agencies to meet business goals. They work closely with marketing, merchandising, SEO, social, and studio partners to ensure cohesive storytelling, strong execution, and a consistent brand voice across all how-to and social content.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 40% Team Leadership - Ensures channel teams focus areas and activities are consistent with and support the company's overarching goals and objectives; Selects, develops, and motivates assigned staff; Influence people both inside and outside (e.g., agencies) of the media department to drive quality execution of the media plan while maintaining strong working relationships
 </li>
 <li>
 10% Budget Management - Helps oversee and manage our scaled budgets across agencies, campaigns, and partners
 </li>
 <li>
 25% Cross-Functional Partnership - Builds strong internal and external relationships to drive influence from the channels lens and help deliver on our marketing and business objectives; Ensures team thinking, opportunities and partnerships are cutting edge and keeps The Home Depot on the forefront of activation, implementation, and measurement best practices
 </li>
 <li>
 25% Strategic Direction - Creates an industry-leading media team supporting Enterprise marketing and media efforts as well as The Home Depots' Retail Media offering; Responsible for the long-term thinking and strategic direction of the channels teams; This includes thinking outside of the current day-to-day environment to create a vision of what the future looks like in the marketing and media world
 
 
 </li>
 </ul>
 
 Direct Manager/Direct Reports
 
 
 
 <ul>
 <li>
 This Position typically reports to Sr Director, Creative Studio
 </li>
 <li>
 This Position has 2 Direct Reports
 
 
 </li>
 </ul>
 
 Travel Requirements
 
 
 
 <ul>
 <li>
 Typically requires overnight travel 5% to 20% of the time.
 
 
 </li>
 </ul>
 
 Physical Requirements
 
 
 
 <ul>
 <li>
 Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
 
 
 </li>
 </ul>
 
 Working Conditions
 
 
 
 <ul>
 <li>
 Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Must be eighteen years of age or older.
 </li>
 <li>
 Must be legally permitted to work in the United States.
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Extensive experience leading how-to, instructional, or editorial content teams
 </li>
 <li>
 Proven success producing written, video, and social content at scale
 </li>
 <li>
 Strong understanding of YouTube strategy, social-first storytelling, and SEO-driven content
 </li>
 <li>
 Experience building efficient production workflows across multiple formats
 </li>
 <li>
 Ability to translate customer needs into clear, actionable content
 </li>
 <li>
 Ability to quickly process information and data to make recommendations and provide team guidance
 </li>
 <li>
 Leads scaled content team and is effective at managing and leading people
 </li>
 <li>
 Identifies team strengths and weaknesses and provides coaching and training so teams can deliver what's needed to excel
 </li>
 <li>
 Identifies, develops, instills trust with and motivates assigned team members
 </li>
 <li>
 Acts nimbly and is comfortable with change in the modern marketing world
 </li>
 <li>
 Confident communicator with strong public speaking and presentation skills
 </li>
 <li>
 Skilled negotiator
 </li>
 <li>
 Deep understanding of social media content production, trends and platforms
 </li>
 <li>
 Comfortable experimenting with new formats, platforms, and AI-enabled tools
 
 
 </li>
 </ul>
 
 Minimum Education
 
 
 
 <ul>
 <li>
 The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
 
 
 </li>
 </ul>
 
 Preferred Education
 
 
 
 <ul>
 <li>
 No additional education
 
 
 </li>
 </ul>
 
 Minimum Years Of Work Experience
 
 
 
 <ul>
 <li>
 8
 
 
 </li>
 </ul>
 
 Preferred Years Of Work Experience
 
 
 
 <ul>
 <li>
 No additional years of experience
 
 
 </li>
 </ul>
 
 Minimum Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Preferred Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Certifications
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Courage
 </li>
 <li>
 Decision Quality
 </li>
 <li>
 Builds Effective Teams
 </li>
 <li>
 Ensures Accountability
 </li>
 <li>
 Instills Trust
 </li>
 <li>
 Plans and Aligns
 </li>
 <li>
 Communicates Effectively
 </li>
 <li>
 Customer Focus
 </li>
 <li>
 Develops Talent
 </li>
 <li>
 Drives Results
 </li>
 </ul>
</div>

NAPA Auto Parts

<div>Job Summary
The Senior Director of Communications is a strategic leader responsible for developing and executing comprehensive internal and external communications strategies that advance business priorities, strengthen brand reputation, and drive engagement across the organization. This role partners closely with business leadership and collaborates across the broader GPC enterprise to ensure alignment, consistency, and impact in messaging.
The Senior Director oversees corporate communications, public relations, crisis communications, executive communications, internal communications, and organic social media strategy (non-product focused). The role also leads a digital communications team supporting the NAPA Connect platform, ensuring effective content strategy, adoption, and user engagement across digital channels. 
Responsibilities<ul><li>
Develop and execute an integrated communications strategy aligned with business and GPC enterprise objectives.</li><li>
Serve as a trusted advisor to senior leadership on messaging, positioning, and reputation management.</li><li>
Ensure consistent messaging across internal, external, and digital audiences.</li><li>
Align divisional communications efforts with GPC corporate communications strategy and brand standards.</li><li>
Lead development and execution of internal communications strategies that inform, engage, and inspire employees.</li><li>
Partner with HR, Operations, Supply Chain, and Technology teams to support change management, business updates, and organizational initiatives.</li><li>
Oversee messaging for enterprise initiatives, business transformations, and cultural programs.</li><li>
Develop content for leadership communications, town halls, enterprise updates, and employee engagement campaigns.</li><li>
Drive engagement and adoption of internal platforms, including NAPA Connect.</li><li>
Develop executive messaging, presentations, talking points, and strategic narratives for senior leaders.</li><li>
Provide communications counsel to executives to ensure clarity, consistency, and alignment with corporate strategy.</li><li>
Support executive visibility initiatives internally and externally.</li><li>
Prepare leaders for media engagements, public appearances, and internal forums.</li><li>
Lead external communications strategy, including media relations, thought leadership, corporate storytelling, and reputation management.</li><li>
Build and maintain strong relationships with media and industry stakeholders.</li><li>
Develop proactive PR campaigns to support business initiatives, innovation, community engagement, and brand positioning (non-product focused).</li><li>
Manage agency relationships as applicable.</li><li>
Ensure external messaging aligns with GPC corporate positioning and brand standards.</li><li>
Lead organic social media strategy focused on corporate reputation, employer brand, culture, community engagement, and thought leadership.</li><li>
Oversee content governance and messaging consistency across social channels.</li><li>
Partner with Marketing to ensure clear delineation between corporate communications and product/promotional content.</li><li>
Monitor social sentiment and support issues management and crisis response as needed.</li><li>
Leverage analytics to measure engagement, reach, and reputation impact.</li><li>
Develop and maintain crisis communications plans and protocols.</li><li>
Serve as a key advisor during crisis situations, ensuring timely, accurate, and consistent communications.</li><li>
Partner with Legal, HR, Operations, and GPC Corporate Communications on sensitive or high-risk issues.</li><li>
Lead post-incident communications analysis and continuous improvement planning.</li><li>
Lead a digital communications team responsible for content strategy and governance for the NAPA Connect platform.</li><li>
Ensure NAPA Connect supports business objectives through relevant, timely, and engaging content.</li><li>
Drive adoption and usage through targeted campaigns and stakeholder alignment.</li><li>
Establish content standards, governance models, and performance metrics.</li><li>
Utilize analytics to continuously improve digital engagement and communication effectiveness.</li><li>
Act as a strategic partner to business leaders, ensuring communications initiatives directly support operational and commercial objectives.</li><li>
Collaborate closely with GPC Corporate Communications to align messaging, share best practices, and support enterprise-wide initiatives.</li><li>
Foster strong cross-functional relationships across Marketing, HR, Legal, IT, and Operations.</li></ul>
Qualifications<ul><li>
Bachelor&rsquo;s degree in Communications, Public Relations, Journalism, Marketing, or related field.</li><li>
12+ years of progressive communications experience, including senior leadership roles.</li><li>
Proven experience in corporate communications, media relations, executive communications, crisis management, and social media strategy.</li><li>
Experience leading digital communications teams and managing enterprise platforms.</li><li>
Demonstrated ability to influence and counsel senior executives.</li><li>
Exceptional written, verbal, and strategic communication skills.</li></ul>
Preferred Attributes:<ul><li>
Experience in a multi-location, franchise, retail, or distribution environment.</li><li>
Experience within a publicly traded company or large enterprise organization.</li><li>
Familiarity with enterprise digital platforms similar to NAPA Connect.</li></ul>
Leadership<ul><li>
Embodies the following values: serve, perform, influence, respect, innovate, team.</li><li>
Effectively communicates by motivating and inspiring others through clear and proactive communication.</li><li>
Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.</li><li>
Makes balanced decisions and thinks strategically by being a forward thinker.</li><li>
Develops high-performing teams by providing inclusive leadership, attracting, and developing world-class talent, providing ongoing feedback, and building trust across the organization.</li></ul>
Physical Demands / Working Environment<ul><li>
Comfortable working in an office setting.</li></ul>
Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!
GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.</div>

Senior Director, Communications

network global

Overview Are you passionate about crafting compelling digital narratives and engaging audiences across social platforms? We&rsquo;re seeking a dynamic and energetic Social Media and Marketing Manager to lead our brand&rsquo;s online presence. In this role, you will develop innovative marketing strategies, create captivating content, and leverage analytics to boost brand visibility. Your enthusiasm and creativity will drive meaningful connections with our community, elevate our digital footprint, and support our overall marketing goals. Join us to make a vibrant impact in the fast-paced world of digital marketing!Responsibilities<ul><li>Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness.</li><li>Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.</li><li>Manage social media scheduling and publishing using tools like Hootsuite and Buffer to ensure consistent brand messaging.</li><li>Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities; use this data to refine marketing tactics.</li><li>Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences effectively.</li><li>Analyze web analytics with Google Analytics and web analytics tools to measure campaign performance; prepare reports that inform future strategies.</li><li>Foster strong relationships with influencers, media outlets, and community partners through effective public relations and relationship management efforts.</li><li>Conduct keyword research for SEO optimization of content; ensure all digital content aligns with branding standards and best practices.</li><li>Oversee e-commerce promotional campaigns to drive online sales; coordinate with sales teams for integrated marketing efforts.</li><li>Proofread all content for accuracy, clarity, and brand consistency before publication; ensure high-quality visual design through graphic design skills.</li><li>Stay updated on the latest trends in digital marketing, social media management, video editing, photography, and social listening tools to keep our strategies innovative.</li></ul>Skills<ul><li>Proven experience in social media management with a strong understanding of platform algorithms and best practices.</li><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; basic video editing skills are a plus.</li><li>Expertise in social listening tools such as Hootsuite or Buffer for monitoring brand reputation and industry trends.</li><li>Strong knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and digital marketing strategies.</li><li>Ability to craft engaging content tailored for diverse audiences across multiple channels; excellent proofreading skills are essential.</li><li>Experience managing paid advertising campaigns on Facebook Ads or similar platforms; familiarity with campaign optimization is preferred.</li><li>Exceptional relationship management skills to collaborate effectively with internal teams, influencers, media contacts, and partners.</li><li>Knowledge of branding principles combined with creative thinking to develop cohesive visual identities across all digital assets.</li><li>Familiarity with e-commerce platforms and online sales promotion strategies to support business growth initiatives.</li><li>Ability to analyze data insights from various sources to inform strategic decisions; proactive problem-solving mindset. Join us as a Social Media and Marketing Manager where your energy fuels our brand&rsquo;s growth! Bring your creativity, strategic thinking, and passion for digital storytelling&mdash;together we&rsquo;ll elevate our presence in the vibrant world of social media marketing!</li></ul>Job Types: Full-time, Part-time, Internship, ContractPay: From $15.00 per hourWork Location: Remote

Social Media and Marketing Manager

<div>Position Purpose:
The Home Depot is redefining the future of retail to enable doers to get more done. As the 4th largest retailer and 7th largest ecommerce retailer in the US, our marketing team sits at the intersection of brands, ideas, customers, media and content for The Home Depot.
We are seeking a manager to be a key architect of enterprise marketing initiatives that are integrated across internal and external channels. This person will be charged with identifying, evaluating, designing, and executing marketing initiatives against aggressive brand building and sales driving goals. This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative. They will be instrumental in powering a cross-functional partnership between teams overseeing efforts to best accelerate development, implementation and measured customer adoption of the collective marketing channel roadmaps and brand strategy. Success in understanding data, insights and translating trends into action will be critical to ensure that the customer experience is of the highest quality in order to drive sales.
The Manager role takes ownership of work streams that are most critical to our strategic brand vision and will have exposure to The Home Depot business to build trusted working relationships while affecting change from within one of the world's leading retailers. 
Key Responsibilities:<ul><li>
10% Brand Awareness - Help drive demand creation by creating brand awareness activities for internal associates</li><li>
10% Execution - Organic Initiative Execution: Lead and support cross-functional project teams to manage and execute high value initiatives, special projects and requests for Marketing and Business leaders</li><li>
20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process</li><li>
60% Strategies - Strategy Formulation and Activation: Design and conduct analysis to evaluate customer and market landscapes, competitors, and current business strategies to build an enterprise brand strategy and channel communications plan consistent with our multi-channel marketing strategies</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position typically reports to Sr Manager, Audience Marketing</li><li>
This position has direct reports</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Excellent written and verbal communication skills</li><li>
A minimum of 5+ years' experience in marketing, communications, or media planning, either at another company or at a media/advertising agency</li><li>
The ability to link business goals to communication strategies and creative concepts</li><li>
A strong formal and informed advocate of brand communications strategies and tactics, particularly to internal stakeholders</li><li>
A high interest in developments in technology and media that can affect brand communications, and the ability to communicate and advocate to all relevant brand constituencies how these developments can change the competitive and media landscape</li><li>
Must be able to manage multiple internal and external partnerships and coalesce them into a united front supporting key brand initiatives</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul>
Competencies:<ul><li>
Decision Quality</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div>

Manager, Retail Media+ Audience Strategy

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