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sr analyst - online solutions & automation Jobs in Atlanta

sr. analyst seo, content operations Jobs in Atlanta

sr. analyst seo, content operations

sr analyst seo content operations

The Home Depot

<div>
 Req174060
 
 
 
 Position Purpose
 
 
 
 The Sr. Analyst SEO Content Operations is responsible for driving organic growth and discoverability of site content on homedepot.com. The Sr. Analyst will follow Search Engine Optimization (SEO) best practices to create and enhance SEO content capabilities, including audits and optimizations to site content, research for content creation, and enhancements to pipelines and processes with the overall goal of improving SEO and GEO performance. This role will require coordination with internal business teams, engineering partners, third-party service providers, and vendors.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.
 </li>
 <li>
 10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.
 </li>
 <li>
 25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.
 </li>
 <li>
 15% Reporting &amp; Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.
 </li>
 <li>
 30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.
 
 
 </li>
 </ul>
 
 Direct Manager/Direct Reports
 
 
 
 <ul>
 <li>
 This position reports to Manager, SEO
 </li>
 <li>
 This position has 0 direct reports.
 
 
 </li>
 </ul>
 
 Travel Requirements
 
 
 
 <ul>
 <li>
 Typically requires overnight travel 5% to 20% of the time
 
 
 </li>
 </ul>
 
 Physical Requirements
 
 
 
 <ul>
 <li>
 Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
 
 
 </li>
 </ul>
 
 Working Conditions
 
 
 
 <ul>
 <li>
 Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Must be eighteen years of age or older.
 </li>
 <li>
 Must be legally permitted to work in the United States.
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Prior experience with enterprise-level SEO and GEO, preferably in an e-commerce environment, focusing on industry accepted best practices
 </li>
 <li>
 Experience with enterprise-level SEO and GEO content creation and editing
 </li>
 <li>
 Working knowledge of Microsoft Office Suite and presentation software (e.g., Microsoft PowerPoint)
 </li>
 <li>
 Ability to work independently and manage multiple priorities simultaneously
 </li>
 <li>
 Demonstrated ability to collaborate and work effectively with cross-functional teams
 </li>
 <li>
 Experience with AI and NLG content creation tools, such as Gemini and Copilot
 </li>
 <li>
 Experience with enterprise-level SEO tools, such as Google Search Console, Lumar, BrightEdge, etc.
 </li>
 <li>
 Experience with analytical tools, such as Google Big Query, Customer Journey Analytics, Tableau, etc.
 </li>
 <li>
 Strong project management skills with experience with project management software, such as JIRA, Confluence, and Trello
 </li>
 <li>
 Proven track record with successfully advocating for SEO, prioritizing work in a highly matrixed environment, and measuring the impact of optimizations
 </li>
 <li>
 Strong analytical skills with the ability to analyze large amounts of data to identify insights and take action
 </li>
 <li>
 Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
 
 
 </li>
 </ul>
 
 Minimum Education
 
 
 
 <ul>
 <li>
 The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
 
 
 </li>
 </ul>
 
 Preferred Education
 
 
 
 <ul>
 <li>
 The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED
 
 
 </li>
 </ul>
 
 Minimum Years Of Work Experience
 
 
 
 <ul>
 <li>
 3
 
 
 </li>
 </ul>
 
 Preferred Years Of Work Experience
 
 
 
 <ul>
 <li>
 3
 
 
 </li>
 </ul>
 
 Minimum Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Preferred Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Certifications
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Decision Quality
 </li>
 <li>
 Collaborates
 </li>
 <li>
 Drives Engagement
 </li>
 <li>
 Ensures Accountability
 </li>
 <li>
 Plans and Aligns
 </li>
 <li>
 Communicates Effectively
 </li>
 <li>
 Customer Focus
 </li>
 <li>
 Drives Results
 </li>
 <li>
 Manages Conflict
 </li>
 </ul>
</div>

Sr. Analyst SEO, Content Operations

<div>Position Purpose:
The Sr. Analyst SEO Content Operations is responsible for driving organic growth and discoverability of site content on homedepot.com. The Sr. Analyst will follow Search Engine Optimization (SEO) best practices to create and enhance SEO content capabilities, including audits and optimizations to site content, research for content creation, and enhancements to pipelines and processes with the overall goal of improving SEO and GEO performance. This role will require coordination with internal business teams, engineering partners, third-party service providers, and vendors. 
Key Responsibilities:<ul><li>
20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.</li><li>
10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.</li><li>
25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.</li><li>
15% Reporting &amp; Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.</li><li>
30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position reports to Manager, SEO</li><li>
This position has 0 direct reports.</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel 5% to 20% of the time</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Excellent written and verbal communication skills</li><li>
Prior experience with enterprise-level SEO and GEO, preferably in an e-commerce environment, focusing on industry accepted best practices</li><li>
Experience with enterprise-level SEO and GEO content creation and editing</li><li>
Working knowledge of Microsoft Office Suite and presentation software (e.g., Microsoft PowerPoint)</li><li>
Ability to work independently and manage multiple priorities simultaneously</li><li>
Demonstrated ability to collaborate and work effectively with cross-functional teams</li><li>
Experience with AI and NLG content creation tools, such as Gemini and Copilot</li><li>
Experience with enterprise-level SEO tools, such as Google Search Console, Lumar, BrightEdge, etc.</li><li>
Experience with analytical tools, such as Google Big Query, Customer Journey Analytics, Tableau, etc.</li><li>
Strong project management skills with experience with project management software, such as JIRA, Confluence, and Trello</li><li>
Proven track record with successfully advocating for SEO, prioritizing work in a highly matrixed environment, and measuring the impact of optimizations</li><li>
Strong analytical skills with the ability to analyze large amounts of data to identify insights and take action</li><li>
Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences</li></ul>
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.</li></ul> 
Preferred Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED</li></ul> 
Minimum Years of Work Experience:<ul><li>
3</li></ul> 
Preferred Years of Work Experience:<ul><li>
3</li></ul> 
Minimum Leadership Experience:<ul><li>
None</li></ul> 
Preferred Leadership Experience:<ul><li>
None</li></ul>
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Decision Quality
</li><li>Collaborates</li><li>
Drives Engagement
</li><li>Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively
</li><li>Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div>

<div>Position Purpose:
The Sr Analyst, SEO Technology is responsible for driving organic growth and discoverability of site content and experiences on homedepot.com.
The Sr Analyst, SEO Technology will follow Search Engine Optimization (SEO) best practices to create and enhance technical SEO capabilities, including optimizations to site schema, page types, URL structure, tagging as well as conducting technical audits to improve SEO performance. This role will require coordination with internal business teams, engineering partners, third party service providers, and vendors. 
Key Responsibilities:<ul><li>
20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share page/site level insights. Represent SEO for assigned functional areas and work with partners to ensure SEO projects are prioritized into overall workstreams.</li><li>
10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.</li><li>
25% Project planning and implementation- Coordinate with product management and engineering partners to plan, prioritize, and implement SEO optimizations.</li><li>
15% Reporting &amp; Measurement- Track the performance of assigned pages/functions, measure the impact of SEO optimization projects, and provide data driven insights for continued improvement.</li><li>
30% SEO Strategy and Analysis- Monitor site performance and conduct research and testing to identify opportunities to increase organic traffic and content visibility.</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position reports to Manager SEO Technology</li><li>
This position has 0 direct reports.</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel 5% to 20% of the time</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Working knowledge of Microsoft Office Suite</li><li>
Working knowledge of presentation software (e.g., Microsoft PowerPoint)</li><li>
Demonstrated ability to collaborate and work effectively with cross-functional teams</li><li>
Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences</li><li>
Excellent written and verbal communication skills</li><li>
Prior experience with enterprise level SEO, preferably in an ecommerce environment</li><li>
Proven track record with successfully advocating for SEO, prioritizing work in a highly-matrixed environment, and measuring the impact of optimizations</li><li>
Deep experience with SEO and industry accepted best practices</li><li>
Excellent communication and collaboration skills</li><li>
Strong analytical skills with the ability to analyze large amounts of data and identify insights</li><li>
Experience with enterprise level SEO tools, such as Google Search Console, Adobe, Deepcrawl, Brightedge, Moz, etc.</li><li>
Ability to work independently and manage multiple priorities simultaneously.</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.</li></ul> 
Preferred Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED</li></ul> 
Minimum Years of Work Experience:<ul><li>
3</li></ul> 
Preferred Years of Work Experience:<ul><li>
3</li></ul> 
Minimum Leadership Experience:<ul><li>
None</li></ul> 
Preferred Leadership Experience:<ul><li>
None</li></ul>
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Decision Quality
</li><li>Collaborates</li><li>
Drives Engagement
</li><li>Ensures Accountability</li><li>
Plans and Aligns</li><li>
Communicates Effectively
</li><li>Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div>

Sr Analyst, SEO Technology

<div>Position Purpose:
The Sr Analyst, Online Merchandising Concepts will be responsible for driving the execution of and supporting operations for new, innovative, and strategic online selling concepts, site features, and functionalities. 
This individual will work with cross-functional team members internal and external to The Home Depot to contribute to the discovery, planning and execution of these new online merchandising initiatives. The Sr Analyst, Online Merchandising Concepts will be responsible for determining the prioritization of initiatives, performing business analysis and developing KPI reporting to ensure sales and profitability are in line with strategic and financial plans. The Sr Analyst, Online Merchandising Concepts will also be responsible for understanding and communicating the impacts of these initiatives on other business areas. 
Key Responsibilities:<ul><li>
40% Conduct &amp; present analysis to inform project team and online merchants to drive intelligent expansion of strategic selling initiatives by conducting analysis, providing informed assessment of business case, &amp; executing strategies to achieve business objectives.</li><li>
30% Manage day to day operations for select selling concepts.</li><li>
20% Measure business performance via execution of key weekly and monthly reporting; seek out opportunities to continuously improve reporting efforts.</li><li>
10% Assist with business case development for expansion into new online merchandising concepts/ capabilities.</li></ul> 

Direct Manager/Direct Reports:<ul><li>
This position reports to the Manager, Online Merch Concepts.</li><li>
This position has 0 direct reports.</li></ul> 

Travel Requirements:<ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul> 

Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 

Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 

Preferred Qualifications:<ul><li>
MBA or equivalent work experience in retail, merchandising, or a consulting/ project management role in a corporate environment, preferred.</li><li>
Demonstrated ability with business modeling capabilities using tools such as SQL, Excel, Access, and Tableau and advanced proficiency with other Microsoft Office programs.</li></ul> 

Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 

Preferred Education:<ul><li>
No additional education</li></ul> 

Minimum Years of Work Experience:<ul><li>
3</li></ul> 

Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 

Minimum Leadership Experience:<ul><li>
None</li></ul> 

Preferred Leadership Experience:<ul><li>
None</li></ul> 

Certifications:<ul><li>
None</li></ul> 

Competencies:<ul><li>
Ability to understand business drivers and influence decision making with cross-functional partners</li><li>
Proven ability to analyze, evaluate, and interpret complex data; innate intellectual curiosity</li><li>
Track record of taking ownership and driving results; ability to learn quickly and independently</li><li>
Ability to work simultaneously across several work streams balancing quality of work and consistent delivery</li><li>
Strong communication and presentation skills</li><li>
High comfort level working in fast paced environment</li></ul></div>

Sr Analyst - Online Solutions & Automation

<div>
 Req176256
 
 
 
 Position Purpose
 
 
 
 The Sr Analyst, Online Merchandising Concepts will be responsible for driving the execution of and supporting operations for new, innovative, and strategic online selling concepts, site features, and functionalities.
 
 
 This individual will work with cross-functional team members internal and external to The Home Depot to contribute to the discovery, planning and execution of these new online merchandising initiatives. The Sr Analyst, Online Merchandising Concepts will be responsible for determining the prioritization of initiatives, performing business analysis and developing KPI reporting to ensure sales and profitability are in line with strategic and financial plans. The Sr Analyst, Online Merchandising Concepts will also be responsible for understanding and communicating the impacts of these initiatives on other business areas.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 40% Conduct &amp; present analysis to inform project team and online merchants to drive intelligent expansion of strategic selling initiatives by conducting analysis, providing informed assessment of business case, &amp; executing strategies to achieve business objectives.
 </li>
 <li>
 30% Manage day to day operations for select selling concepts.
 </li>
 <li>
 20% Measure business performance via execution of key weekly and monthly reporting; seek out opportunities to continuously improve reporting efforts.
 </li>
 <li>
 10% Assist with business case development for expansion into new online merchandising concepts/ capabilities.
 
 
 </li>
 </ul>
 
 Direct Manager/Direct Reports
 
 
 
 <ul>
 <li>
 This position reports to the Manager, Online Merch Concepts.
 </li>
 <li>
 This position has 0 direct reports.
 
 
 </li>
 </ul>
 
 Travel Requirements
 
 
 
 <ul>
 <li>
 Typically requires overnight travel less than 10% of the time.
 
 
 </li>
 </ul>
 
 Physical Requirements
 
 
 
 <ul>
 <li>
 Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
 
 
 </li>
 </ul>
 
 Working Conditions
 
 
 
 <ul>
 <li>
 Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Must be eighteen years of age or older.
 </li>
 <li>
 Must be legally permitted to work in the United States.
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 MBA or equivalent work experience in retail, merchandising, or a consulting/ project management role in a corporate environment, preferred.
 </li>
 <li>
 Demonstrated ability with business modeling capabilities using tools such as SQL, Excel, Access, and Tableau and advanced proficiency with other Microsoft Office programs.
 
 
 </li>
 </ul>
 
 Minimum Education
 
 
 
 <ul>
 <li>
 The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
 
 
 </li>
 </ul>
 
 Preferred Education
 
 
 
 <ul>
 <li>
 No additional education
 
 
 </li>
 </ul>
 
 Minimum Years Of Work Experience
 
 
 
 <ul>
 <li>
 3
 
 
 </li>
 </ul>
 
 Preferred Years Of Work Experience
 
 
 
 <ul>
 <li>
 No additional years of experience
 
 
 </li>
 </ul>
 
 Minimum Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Preferred Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Certifications
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Ability to understand business drivers and influence decision making with cross-functional partners
 </li>
 <li>
 Proven ability to analyze, evaluate, and interpret complex data; innate intellectual curiosity
 </li>
 <li>
 Track record of taking ownership and driving results; ability to learn quickly and independently
 </li>
 <li>
 Ability to work simultaneously across several work streams balancing quality of work and consistent delivery
 </li>
 <li>
 Strong communication and presentation skills
 </li>
 <li>
 High comfort level working in fast paced environment
 </li>
 </ul>
</div>

<div>Position Purpose:
The Studio, Content Director is responsible for leading organic social media creative and How-To content production at the Home Depot. This includes providing strategic guidance as well as overseeing the day to day of the onsite editorial and offsite content production teams. Manage partnership with many specialty teams including affiliate, broadcast and traditional media, digital, email/mobile/SMS, influencer marketing, media partnerships, social community management, paid search, paid social, and sports and sponsorship marketing.
This leader helps drive how and where content is produced, determining the right mix of internal teams, internal agency partners, creators, influencers, and external agencies to meet business goals. They work closely with marketing, merchandising, SEO, social, and studio partners to ensure cohesive storytelling, strong execution, and a consistent brand voice across all how-to and social content. 
 
Key Responsibilities:<ul><li>
40% Team Leadership - Ensures channel teams focus areas and activities are consistent with and support the company's overarching goals and objectives; Selects, develops, and motivates assigned staff; Influence people both inside and outside (e.g., agencies) of the media department to drive quality execution of the media plan while maintaining strong working relationships</li><li>
10% Budget Management - Helps oversee and manage our scaled budgets across agencies, campaigns, and partners</li><li>
25% Cross-Functional Partnership - Builds strong internal and external relationships to drive influence from the channels lens and help deliver on our marketing and business objectives; Ensures team thinking, opportunities and partnerships are cutting edge and keeps The Home Depot on the forefront of activation, implementation, and measurement best practices</li><li>
25% Strategic Direction - Creates an industry-leading media team supporting Enterprise marketing and media efforts as well as The Home Depots' Retail Media offering; Responsible for the long-term thinking and strategic direction of the channels teams; This includes thinking outside of the current day-to-day environment to create a vision of what the future looks like in the marketing and media world</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This Position typically reports to Sr Director, Creative Studio</li><li>
This Position has 2 Direct Reports</li></ul> 
Travel Requirements:<ul><li>
Typically requires overnight travel 5% to 20% of the time.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Extensive experience leading how-to, instructional, or editorial content teams</li><li>
Proven success producing written, video, and social content at scale</li><li>
Strong understanding of YouTube strategy, social-first storytelling, and SEO-driven content</li><li>
Experience building efficient production workflows across multiple formats</li><li>
Ability to translate customer needs into clear, actionable content</li><li>
Ability to quickly process information and data to make recommendations and provide team guidance</li><li>
Leads scaled content team and is effective at managing and leading people</li><li>
Identifies team strengths and weaknesses and provides coaching and training so teams can deliver what's needed to excel</li><li>
Identifies, develops, instills trust with and motivates assigned team members</li><li>
Acts nimbly and is comfortable with change in the modern marketing world</li><li>
Confident communicator with strong public speaking and presentation skills</li><li>
Skilled negotiator</li><li>
Deep understanding of social media content production, trends and platforms</li><li>
Comfortable experimenting with new formats, platforms, and AI-enabled tools</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Preferred Education:<ul><li>
No additional education</li></ul> 
Minimum Years of Work Experience:<ul><li>
8</li></ul> 
Preferred Years of Work Experience:<ul><li>
No additional years of experience</li></ul> 
Minimum Leadership Experience:<ul><li>
None</li></ul> 
Preferred Leadership Experience:<ul><li>
None</li></ul> 
Certifications:<ul><li>
None</li></ul> 
Competencies:<ul><li>
Courage</li><li>
Decision Quality</li><li>
Builds Effective Teams</li><li>
Ensures Accountability</li><li>
Instills Trust</li><li>
Plans and Aligns</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Develops Talent</li><li>
Drives Results</li></ul></div>

Director, How-To and Social Content

<div>
 Req174677
 
 
 
 Position Purpose
 
 
 
 The Studio, Content Director is responsible for leading organic social media creative and How-To content production at the Home Depot. This includes providing strategic guidance as well as overseeing the day to day of the onsite editorial and offsite content production teams. Manage partnership with many specialty teams including affiliate, broadcast and traditional media, digital, email/mobile/SMS, influencer marketing, media partnerships, social community management, paid search, paid social, and sports and sponsorship marketing.
 
 
 This leader helps drive how and where content is produced, determining the right mix of internal teams, internal agency partners, creators, influencers, and external agencies to meet business goals. They work closely with marketing, merchandising, SEO, social, and studio partners to ensure cohesive storytelling, strong execution, and a consistent brand voice across all how-to and social content.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 40% Team Leadership - Ensures channel teams focus areas and activities are consistent with and support the company's overarching goals and objectives; Selects, develops, and motivates assigned staff; Influence people both inside and outside (e.g., agencies) of the media department to drive quality execution of the media plan while maintaining strong working relationships
 </li>
 <li>
 10% Budget Management - Helps oversee and manage our scaled budgets across agencies, campaigns, and partners
 </li>
 <li>
 25% Cross-Functional Partnership - Builds strong internal and external relationships to drive influence from the channels lens and help deliver on our marketing and business objectives; Ensures team thinking, opportunities and partnerships are cutting edge and keeps The Home Depot on the forefront of activation, implementation, and measurement best practices
 </li>
 <li>
 25% Strategic Direction - Creates an industry-leading media team supporting Enterprise marketing and media efforts as well as The Home Depots' Retail Media offering; Responsible for the long-term thinking and strategic direction of the channels teams; This includes thinking outside of the current day-to-day environment to create a vision of what the future looks like in the marketing and media world
 
 
 </li>
 </ul>
 
 Direct Manager/Direct Reports
 
 
 
 <ul>
 <li>
 This Position typically reports to Sr Director, Creative Studio
 </li>
 <li>
 This Position has 2 Direct Reports
 
 
 </li>
 </ul>
 
 Travel Requirements
 
 
 
 <ul>
 <li>
 Typically requires overnight travel 5% to 20% of the time.
 
 
 </li>
 </ul>
 
 Physical Requirements
 
 
 
 <ul>
 <li>
 Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
 
 
 </li>
 </ul>
 
 Working Conditions
 
 
 
 <ul>
 <li>
 Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Must be eighteen years of age or older.
 </li>
 <li>
 Must be legally permitted to work in the United States.
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Extensive experience leading how-to, instructional, or editorial content teams
 </li>
 <li>
 Proven success producing written, video, and social content at scale
 </li>
 <li>
 Strong understanding of YouTube strategy, social-first storytelling, and SEO-driven content
 </li>
 <li>
 Experience building efficient production workflows across multiple formats
 </li>
 <li>
 Ability to translate customer needs into clear, actionable content
 </li>
 <li>
 Ability to quickly process information and data to make recommendations and provide team guidance
 </li>
 <li>
 Leads scaled content team and is effective at managing and leading people
 </li>
 <li>
 Identifies team strengths and weaknesses and provides coaching and training so teams can deliver what's needed to excel
 </li>
 <li>
 Identifies, develops, instills trust with and motivates assigned team members
 </li>
 <li>
 Acts nimbly and is comfortable with change in the modern marketing world
 </li>
 <li>
 Confident communicator with strong public speaking and presentation skills
 </li>
 <li>
 Skilled negotiator
 </li>
 <li>
 Deep understanding of social media content production, trends and platforms
 </li>
 <li>
 Comfortable experimenting with new formats, platforms, and AI-enabled tools
 
 
 </li>
 </ul>
 
 Minimum Education
 
 
 
 <ul>
 <li>
 The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
 
 
 </li>
 </ul>
 
 Preferred Education
 
 
 
 <ul>
 <li>
 No additional education
 
 
 </li>
 </ul>
 
 Minimum Years Of Work Experience
 
 
 
 <ul>
 <li>
 8
 
 
 </li>
 </ul>
 
 Preferred Years Of Work Experience
 
 
 
 <ul>
 <li>
 No additional years of experience
 
 
 </li>
 </ul>
 
 Minimum Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Preferred Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Certifications
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Courage
 </li>
 <li>
 Decision Quality
 </li>
 <li>
 Builds Effective Teams
 </li>
 <li>
 Ensures Accountability
 </li>
 <li>
 Instills Trust
 </li>
 <li>
 Plans and Aligns
 </li>
 <li>
 Communicates Effectively
 </li>
 <li>
 Customer Focus
 </li>
 <li>
 Develops Talent
 </li>
 <li>
 Drives Results
 </li>
 </ul>
</div>

Explore 286+ Sr analyst seo content operations in Atlanta this April. Find roles across top companies and apply now to boost your career.

286 sr analyst seo content operations jobs In Atlanta

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