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organic social media manager amazon attraction influence and marketing

Amazon

<div>
 
 Description
 
 
 
 At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing organization is seeking a high-judgment, well-organized, self-motivated, and creative digital communicator. This role will lead our employer brand presence across owned talent social channels including LinkedIn, Instagram, Facebook, and Threads, driving innovation and scaling our reach to fuel Amazon's hiring needs.
 
 
 As a successful candidate, you'll have a proven track record of rolling up your sleeves to strategize and execute bar-raising social content focused on driving awareness and consideration of Amazon as a top employer. You should live and breathe social, meaning you&rsquo;re familiar with the full spectrum of social formats (text-only, photos, short- and long-form video, animations, memes, etc.) and tactics (creators/influencers, partnerships, community management, issues management, etc.). You should also have an intimate understanding of the current digital/social media landscape, be a strategic thinker, goal oriented, and excel in a fast-paced, start-up culture. This is a role that requires both strong creative and analytical chops&mdash;on a team that works hard and has fun.
 
 
 Key job responsibilities
 
 
 <ul>
 <li>
 Content Strategy &amp; Calendar Management: Own and manage the global content calendar across all employer brand social channels, ensuring strategic alignment with hiring priorities, recruitment events, and business objectives. Drive content planning and execution while maintaining flexibility for real-time opportunities and emerging priorities.
 </li>
 <li>
 Stakeholder Management: Partner with recruitment teams and business leaders to align social strategy with hiring priorities
 </li>
 <li>
 Innovation: Drive experimentation and testing of new social platforms and formats to reach diverse talent pools
 </li>
 <li>
 Content Ownership: Conceptualize and execute best-in-class social content &ndash; using a range of formats and tactics &ndash; that&rsquo;s driven by customer obsession, audience insights, social trends, and the public environment.
 </li>
 <li>
 Social Series Development: Develop and execute content series across Amazon&rsquo;s verticals and priorities
 </li>
 <li>
 Measurement and Evaluation: Collect, interpret, and report social data/analytics through native and third-party tools. Leverage that data as a flywheel to drive continual improvement of content against benchmarks.
 </li>
 <li>
 Platforms: Stay on top of the latest trends and developments across all social media platforms, while making sure content is tailored to the audiences and nuances of specific channels.
 </li>
 <li>
 Social tactics: Use influencers, partnerships, collaborations, and other tactics to drive business goals and content performance.
 </li>
 <li>
 Advice and Learning: Leverage expertise to help other teams and partners understand social&rsquo;s role and impact; provide proactive and reactive counsel to internal stakeholders as needed.
 
 
 </li>
 </ul>
 
 About The Team
 
 
 
 Amazon&rsquo;s Attraction, Influence, and Marketing organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazon's diverse business segments. We operate at the intersection of marketing innovation and talent acquisition, leveraging data-driven insights and emerging social strategies to build Amazon's employer brand. Our team is focused on delivering scalable solutions that drive hiring efficiency while attracting the best talent. We're passionate about storytelling, innovation, and using technology to transform how we connect with potential talent across Amazon and AWS.
 
 
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 6+ years of professional non-internship marketing experience
 </li>
 <li>
 Experience with features, trends, and developments across platforms, including Instagram, TikTok, Facebook, X, and LinkedIn.
 </li>
 <li>
 Experience using design and video editing software, including CapCut, Canva, Adobe, and on-platform editing and creation tools
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience with employer brand social media metrics and recruitment marketing
 </li>
 <li>
 Knowledge of recruiting/hiring trends and talent acquisition landscape
 </li>
 <li>
 Experience managing social media crisis communications
 
 
 </li>
 </ul>
 Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
 
 
 Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
 
 Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
 
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
 
 
 USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
 
 
 USA, NY, New York - 130,000.00 - 185,000.00 USD annually
 
 
 USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
 
 
 
 
 Company
 
 - Amazon.com Services LLC
 
 
 Job ID: A3155752
</div>

Organic Social Media Manager, Amazon Attraction, Influence, and Marketing

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2>
Amazon Books is seeking an Sr. Social Media &amp; Influencer Manager to lead the strategic development and execution of our organic social media and influencer marketing programs across Amazon Books and Kindle's social channels. This role will own the end-to-end social strategy for 8 social handles serving over 6 million audience members, driving brand affinity, follower growth, community engagement, and business impact through innovative content and influencer partnerships. 
 
The ideal candidate will be a strategic thinker with deep expertise in social media marketing, influencer program management, and cross-functional marketing collaboration. You'll work in a highly ambiguous, rapidly-changing environment where social platforms evolve constantly and brand risk management is critical. This role requires balancing creative innovation with data-driven decision making, while consulting with multiple internal stakeholder teams and managing external agency partnerships. 
 
This is a high-visibility role that will shape how millions of readers discover and engage with books across Amazon. You'll have the opportunity to build scalable programs, establish measurement frameworks, and present strategic initiatives to senior leadership. 
 
Key job responsibilities 
Strategic Social Media Leadership: You will own the strategic vision and execution for Amazon Books and Kindle's social media presence across Instagram, Facebook, Twitter, and Threads. This includes developing comprehensive content strategies that drive follower growth, engagement, and business outcomes while maintaining brand consistency and managing risk across all channels. You'll establish the strategic direction for how Amazon shows up in social conversations about books and reading, ensuring our content resonates with diverse reader communities. 
 
Influencer Marketing Program Management: You will build and scale Amazon's influencer marketing program for Books and Kindle, managing relationships with content creators (via agency) and establishing scalable processes for influencer recruitment, campaign execution, and performance tracking. This includes overseeing influencer talent budget allocation, negotiating partnerships, and working with agency partners to maximize reach and engagement. You'll create playbooks and toolkits that enable efficient influencer program operations while ensuring brand safety and compliance. 
 
Cross-Functional Consultation and Stakeholder Management: You will serve as the social media and influencer marketing expert for internal stakeholder teams, providing strategic consultation on campaign development, content strategy, and social best practices. This includes partnering with product teams, editorial, events, marketing, and other business units to integrate social strategies into broader marketing initiatives. You'll translate business objectives into social-first campaigns and ensure alignment across multiple teams and priorities. 
 
Agency Partnership and Vendor Management: You will manage relationships with external our social media agency and vendors, providing strategic direction, performance feedback, and ensuring deliverables meet quality standards and business objectives. This includes overseeing agency workflows, reviewing content submissions, and optimizing agency partnerships for efficiency and impact. 
 
Measurement, Analytics, and Reporting: You will establish measurement frameworks that connect social media activities to business outcomes, developing KPIs and reporting mechanisms that demonstrate ROI and inform strategic decisions. This includes conducting regular performance analysis, identifying optimization opportunities, and creating executive-level reports and presentations for senior leadership reviews. You'll own quarterly business reviews and develop artifacts that communicate social program impact to VP-level stakeholders. 
 
Content Strategy and Campaign Development: You will develop innovative content strategies and social-first campaigns that drive awareness, consideration, and engagement across the customer journey. This includes creating tentpole campaign strategies, seasonal content plans, and always-on programming that keeps audiences engaged. You'll leverage social listening, audience insights, and platform trends to inform content development and ensure relevance. 
 
Community Building and Engagement: You will foster authentic relationships with community members, influencers, and brand advocates, creating opportunities for meaningful engagement and user-generated content. This includes developing community management strategies, responding to audience feedback, and building programs that strengthen customer loyalty and brand affinity. 
 
Enterprise Social Architecture: You will contribute to company-wide social media strategy development, establishing best practices, governance frameworks, and strategic approaches that can scale across Amazon's Books organization. This includes supporting sub-brand social strategies and providing thought leadership on emerging social trends and platform capabilities.<h2 class="jobSectionHeader"> 
BASIC QUALIFICATIONS</h2><ul><li>Experience executing scaled marketing campaigns through email or social media</li><li>Experience managing competing priorities across a wide range of stakeholders</li><li>7+ years of social media marketing experience with demonstrated strategic leadership</li><li>3+ years of influencer marketing program management experience</li><li>Proven track record of developing and executing successful social media strategies that drive measurable business results</li><li>Experience managing agency partnerships and external vendors</li><li>Strong analytical skills with proficiency in social media measurement tools and analytics platforms</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience managing social media accounts for large brands with wide reach (50k+ followers)</li><li>Experience with program management spanning planning, execution and project delivery</li><li>Experience in creating and managing budgets</li><li>Experience building scalable programs and repeatable scalable processes, levering various tools and methods to create scale and efficiency</li><li>Innovative approach to maximizing reach and engagement through emerging platforms and formats</li><li>Passion for books, reading, and literary culture</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually</div>

Sr. Social Media & Influencer Manager, Amazon Books Brand & Social

Trupanion

<div>Company Description 
Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves. 
Job Description 
Are you a Social Media visionary passionate about building brands and community through compelling content, authentic storytelling, and dedicated member engagement? Are you an experienced social strategist and content leader with a proven ability to use data, insights, and innovation to architect a social strategy that earns attention, builds trust, and drives measurable business results? Do you thrive on collaboration, experimentation, and bringing bold new approaches to life across an entire social ecosystem &mdash; from organic content to influencer partnerships to reputation management? Bonus points if you're maybe, just a little bit, pet obsessed.
As the Director of Social Media, you'll own the vision, strategy, and execution across all organic social channels, user-generated content (UGC), influencer marketing, social member engagement, and brand reputation management. You'll bring deep expertise in building social programs that are both creatively ambitious and business-accountable &mdash; and you know how to lead teams that do the same.
In this role, you'll serve as the senior social leader for an exceptional team of content creators, social engagement specialists, influencer managers, and brand reputation managers. This team is the voice of Trupanion across owned and earned platforms &mdash; creating, curating, and protecting a brand presence that resonates with pet-loving members, prospective customers, and the veterinary, breeder, and shelter community alike.
You'll partner with senior leaders across Marketing, Product, and Customer Experience to build and sustain a brand voice that drives awareness, engagement, trust, and long-term loyalty. The ideal candidate is a bold communicator, a creative and strategic thinker, and a people-first leader who thrives in a fast-moving, high-growth environment.
This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
Responsibilities
Social Media Strategy &amp; Content<ul><li>
Own and evolve a comprehensive organic social media strategy &mdash; spanning proactive programming, reactive engagement, and always-on content &mdash; that drives brand awareness, audience growth, and community building across all platforms</li><li>
Develop and maintain an integrated editorial calendar of campaigns, activations, and evergreen content that speaks to multiple audiences, including pet parents, prospective members, and the veterinary community</li><li>
Champion hands-on creative direction for compelling stories about pet insurance, the Trupanion difference, and the importance of protecting the pets people love and care for</li><li>
Extend brand visibility, voice consistency, and thought leadership across all social platforms and cultural conversations</li></ul>
UGC (User-Generated Content)<ul><li>
Build and scale a UGC strategy that identifies, curates, and amplifies authentic member and pet stories across owned social channels</li><li>
Develop clear guidelines and workflows for rights management, content sourcing, and UGC integration into broader campaigns</li><li>
Partner with Paid Media to leverage high-performing UGC for social advertising and performance campaigns</li></ul>
Influencer Marketing<ul><li>
Lead the development and execution of an influencer marketing program, including strategy, partner identification, contract negotiation, briefing, content approval, and performance reporting</li><li>
Cultivate a tiered influencer network spanning macro, micro, and nano creators within the pet, veterinary, and lifestyle spaces</li><li>
Ensure influencer partnerships are authentic, brand-aligned, and measurable against business objectives</li></ul>
Social Member Engagement<ul><li>
Set the standard for how Trupanion shows up for its community &mdash; establishing response frameworks, tone guidelines, and escalation protocols for daily social engagement</li><li>
Lead a team responsible for monitoring and engaging across owned channels, rating and review sites, and community conversations &mdash; ensuring every member interaction reflects the Trupanion brand at its best</li><li>
Develop proactive engagement programs that deepen relationships with current members and foster advocacy and loyalty</li></ul>
Reputation Management<ul><li>
Serve as the senior leader for social brand reputation, owning the strategy for monitoring, responding to, and proactively managing Trupanion's online presence</li><li>
Establish crisis communication protocols and partner with Legal, PR, and Customer Experience to manage sensitive or high-visibility situations with speed and care</li><li>
Track and report on brand sentiment trends, identifying risks and opportunities to protect and strengthen Trupanion's reputation</li></ul>
Leadership &amp; Cross-Functional Partnership<ul><li>
Lead, coach, and grow a high-performing, multi-disciplinary social team &mdash; setting clear goals, developing talent, and building a culture of creativity, accountability, and continuous learning</li><li>
Collaborate closely with Paid Media, Brand &amp; Marketing, Partnerships, and Customer Experience teams to develop fully integrated campaigns and a cohesive content ecosystem</li><li>
Set and manage performance goals, reporting cadences, and KPI frameworks across reach, engagement, sentiment, influencer ROI, and UGC performance &mdash; with insights that inform broader Marketing strategy</li><li>
Actively monitor competitors, platform trends, and the evolving social landscape to identify emerging opportunities and keep Trupanion ahead of the curve</li><li>
Serve as an internal authority and advocate for social media best practices, audience insights, and the business value of a best-in-class social program</li></ul>
Qualifications<ul><li>
10+ years of social media strategy and management experience, with demonstrated results growing audience, engagement, and brand equity through integrated social programs</li><li>
4+ years in a senior people leadership role, managing and developing multi-functional teams</li><li>
Proven experience leading influencer marketing programs from strategy through execution and measurement</li><li>
Demonstrated success managing brand reputation and navigating social crises with composure and sound judgment</li><li>
Experience developing and scaling UGC programs as part of a broader content and brand strategy</li><li>
Track record of setting, hitting, and clearly communicating the business value of social KPIs to senior leadership</li></ul>
Skills<ul><li>
Exceptional copywriting and editorial judgment, with a history of hands-on content creation and creative direction</li><li>
Deep fluency in social media platforms, trends, and analytics; proficiency with social media management and listening tools (Sprinklr experience a strong plus)</li><li>
Strong data literacy &mdash; comfortable building reporting frameworks, drawing insights, and translating metrics into strategic recommendations</li><li>
Confident and collaborative leader with outstanding communication skills and a proven ability to influence cross-functionally</li><li>
Proactive problem-solver and creative thinker who thrives in fast-paced, ambiguous environments</li><li>
Genuine love of pets and an instinct for what makes pet-owning audiences tick (and laugh)</li></ul>
Compensation<ul><li>
The base salary range for this position is $145,000 - $175,000 on a full-time schedule.</li><li>
Along with base salary, Trupanion employees may be eligible for monthly bonuses.</li><li>
We want all employees to be invested in Trupanion&rsquo;s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.</li></ul> 

Additional Information<div></div> 
Benefits and Perks:<ul><li>
Full medical, dental, and vision benefits at no cost to the employee</li><li>
Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)</li><li>
Five-week sabbatical after five years of employment</li><li>
Open, casual, pet-friendly, and fun office environment</li><li>
Free medical health insurance for your pet (1 dog or cat)</li><li>
Paid time off to volunteer at nonprofit organizations</li><li>
Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.</li></ul>
For more information about Trupanion, visit https://trupanion.com/about
Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ
Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.</div>

Director, Social Media

<div><h2 class="jobSectionHeader">DESCRIPTION</h2>
We are seeking a talented, highly motivated, business development leader to engage with onsite marketing teams and F2 special projects to drive visibility and adoption of F2 products on Amazon. This role will be responsible for directly managing content campaigns, talent partnerships and representing the needs of these partners across our department. This role will also be highly focused on translating IRL events onsite, thus experience working with onsite marketing leads is a plus. As an F2 Special Projects Manager for Amazon Fashion, Sports and Outdoors, you will influence and build upon the success we have had with existing properties and talent to drive revenue, new customers and collaborative opportunities with Amazon&rsquo;s strategic businesses and programs (ex. AWS, Ads). Using your deep knowledge of talent partnerships and social campaigns and a solution-oriented mindset you will collaborate with and influence our product teams to develop innovative integrations which help unlock new opportunities for Amazon. 
 
Key job responsibilities 
Own Content Strategy and Execution 
Develop and execute integrated content campaigns that drive measurable revenue growth and new customer acquisition across Fashion, Sports, and Outdoors. Define campaign objectives, success metrics, and optimization strategies. Deliver quarterly business reviews demonstrating ROI and impact on key business metrics. 
 
Build and Scale Talent Partnerships 
Source, negotiate, and activate strategic talent partnerships that expand F2's reach into new customer segments. Own the full partnership lifecycle from identification through contract execution and performance measurement. Establish repeatable frameworks for evaluating partnership opportunities and measuring creator impact. 
 
Translate Physical Events to Digital Experiences 
Design and implement strategies that convert IRL event momentum into sustained onsite engagement. Partner with marketing leads to create integrated experiences that bridge physical and digital touchpoints. Own the measurement framework that connects event participation to customer behavior and sales. 
 
Drive Cross-Business Revenue Opportunities 
Identify and close collaborative deals with AWS, Ads, and other strategic Amazon businesses. Build business cases that demonstrate mutual value creation. Own relationship management and quarterly goal-setting with partner teams. 
 
Influence Product Roadmap 
Advocate for partner and customer needs in product development discussions. Propose and pressure-test new integration concepts that unlock revenue opportunities. Translate market insights into actionable product requirements that drive adoption.<h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>5+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion</li><li>Experience managing and measuring marketing performance in various channels</li><li>Bachelor's degree or equivalent</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience managing external partners to develop marketing programs</li><li>Experience presenting ideas to various levels of an organization to gain support for initiatives</li><li>Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices</li><li>Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York City - 120,000.00 - 179,600.00 USD annually 
USA, NY, New york city - 120,000.00 - 179,600.00 USD annually 
USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually 
USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually</div>

Product Marketing Manager, Fashion & Fitness

<div>
 
 Company Description
 
 
 
 Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
 
 
 
 Job Description
 
 
 
 Are you a Social Media visionary passionate about building brands and community through compelling content, authentic storytelling, and dedicated member engagement? Are you an experienced social strategist and content leader with a proven ability to use data, insights, and innovation to architect a social strategy that earns attention, builds trust, and drives measurable business results? Do you thrive on collaboration, experimentation, and bringing bold new approaches to life across an entire social ecosystem &mdash; from organic content to influencer partnerships to reputation management? Bonus points if you're maybe, just a little bit, pet obsessed.
 
 
 As the
 
 Director of Social Media
 
 , you'll own the vision, strategy, and execution across all organic social channels, user-generated content (UGC), influencer marketing, social member engagement, and brand reputation management. You'll bring deep expertise in building social programs that are both creatively ambitious and business-accountable &mdash; and you know how to lead teams that do the same.
 
 
 In this role, you'll serve as the senior social leader for an exceptional team of content creators, social engagement specialists, influencer managers, and brand reputation managers. This team is the voice of Trupanion across owned and earned platforms &mdash; creating, curating, and protecting a brand presence that resonates with pet-loving members, prospective customers, and the veterinary, breeder, and shelter community alike.
 
 
 You'll partner with senior leaders across Marketing, Product, and Customer Experience to build and sustain a brand voice that drives awareness, engagement, trust, and long-term loyalty. The ideal candidate is a bold communicator, a creative and strategic thinker, and a people-first leader who thrives in a fast-moving, high-growth environment.
 
 
 This position is open to candidates in the Seattle area. You will have a hybrid remote/in-office schedule where you will work from our casual, pet-friendly office at least 3 days a week.
 
 
 
 Responsibilities
 
 
 
 
 Social Media Strategy &amp; Content
 
 
 
 <ul>
 <li>
 Own and evolve a comprehensive organic social media strategy &mdash; spanning proactive programming, reactive engagement, and always-on content &mdash; that drives brand awareness, audience growth, and community building across all platforms
 </li>
 <li>
 Develop and maintain an integrated editorial calendar of campaigns, activations, and evergreen content that speaks to multiple audiences, including pet parents, prospective members, and the veterinary community
 </li>
 <li>
 Champion hands-on creative direction for compelling stories about pet insurance, the Trupanion difference, and the importance of protecting the pets people love and care for
 </li>
 <li>
 Extend brand visibility, voice consistency, and thought leadership across all social platforms and cultural conversations
 
 
 </li>
 </ul>
 
 UGC (User-Generated Content)
 
 
 
 <ul>
 <li>
 Build and scale a UGC strategy that identifies, curates, and amplifies authentic member and pet stories across owned social channels
 </li>
 <li>
 Develop clear guidelines and workflows for rights management, content sourcing, and UGC integration into broader campaigns
 </li>
 <li>
 Partner with Paid Media to leverage high-performing UGC for social advertising and performance campaigns
 
 
 </li>
 </ul>
 
 Influencer Marketing
 
 
 
 <ul>
 <li>
 Lead the development and execution of an influencer marketing program, including strategy, partner identification, contract negotiation, briefing, content approval, and performance reporting
 </li>
 <li>
 Cultivate a tiered influencer network spanning macro, micro, and nano creators within the pet, veterinary, and lifestyle spaces
 </li>
 <li>
 Ensure influencer partnerships are authentic, brand-aligned, and measurable against business objectives
 
 
 </li>
 </ul>
 
 Social Member Engagement
 
 
 
 <ul>
 <li>
 Set the standard for how Trupanion shows up for its community &mdash; establishing response frameworks, tone guidelines, and escalation protocols for daily social engagement
 </li>
 <li>
 Lead a team responsible for monitoring and engaging across owned channels, rating and review sites, and community conversations &mdash; ensuring every member interaction reflects the Trupanion brand at its best
 </li>
 <li>
 Develop proactive engagement programs that deepen relationships with current members and foster advocacy and loyalty
 
 
 </li>
 </ul>
 
 Reputation Management
 
 
 
 <ul>
 <li>
 Serve as the senior leader for social brand reputation, owning the strategy for monitoring, responding to, and proactively managing Trupanion's online presence
 </li>
 <li>
 Establish crisis communication protocols and partner with Legal, PR, and Customer Experience to manage sensitive or high-visibility situations with speed and care
 </li>
 <li>
 Track and report on brand sentiment trends, identifying risks and opportunities to protect and strengthen Trupanion's reputation
 
 
 </li>
 </ul>
 
 Leadership &amp; Cross-Functional Partnership
 
 
 
 <ul>
 <li>
 Lead, coach, and grow a high-performing, multi-disciplinary social team &mdash; setting clear goals, developing talent, and building a culture of creativity, accountability, and continuous learning
 </li>
 <li>
 Collaborate closely with Paid Media, Brand &amp; Marketing, Partnerships, and Customer Experience teams to develop fully integrated campaigns and a cohesive content ecosystem
 </li>
 <li>
 Set and manage performance goals, reporting cadences, and KPI frameworks across reach, engagement, sentiment, influencer ROI, and UGC performance &mdash; with insights that inform broader Marketing strategy
 </li>
 <li>
 Actively monitor competitors, platform trends, and the evolving social landscape to identify emerging opportunities and keep Trupanion ahead of the curve
 </li>
 <li>
 Serve as an internal authority and advocate for social media best practices, audience insights, and the business value of a best-in-class social program
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 10+ years of social media strategy and management experience, with demonstrated results growing audience, engagement, and brand equity through integrated social programs
 </li>
 <li>
 4+ years in a senior people leadership role, managing and developing multi-functional teams
 </li>
 <li>
 Proven experience leading influencer marketing programs from strategy through execution and measurement
 </li>
 <li>
 Demonstrated success managing brand reputation and navigating social crises with composure and sound judgment
 </li>
 <li>
 Experience developing and scaling UGC programs as part of a broader content and brand strategy
 </li>
 <li>
 Track record of setting, hitting, and clearly communicating the business value of social KPIs to senior leadership
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Exceptional copywriting and editorial judgment, with a history of hands-on content creation and creative direction
 </li>
 <li>
 Deep fluency in social media platforms, trends, and analytics; proficiency with social media management and listening tools (Sprinklr experience a strong plus)
 </li>
 <li>
 Strong data literacy &mdash; comfortable building reporting frameworks, drawing insights, and translating metrics into strategic recommendations
 </li>
 <li>
 Confident and collaborative leader with outstanding communication skills and a proven ability to influence cross-functionally
 </li>
 <li>
 Proactive problem-solver and creative thinker who thrives in fast-paced, ambiguous environments
 </li>
 <li>
 Genuine love of pets and an instinct for what makes pet-owning audiences tick (and laugh)
 
 
 </li>
 </ul>
 
 Compensation
 
 
 
 <ul>
 <li>
 The base salary range for this position is $145,000 - $175,000 on a full-time schedule.
 </li>
 <li>
 Along with base salary, Trupanion employees may be eligible for monthly bonuses.
 </li>
 <li>
 We want all employees to be invested in Trupanion&rsquo;s success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 Benefits and Perks:
 
 
 
 <ul>
 <li>
 Full medical, dental, and vision benefits at no cost to the employee
 </li>
 <li>
 Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
 </li>
 <li>
 Five-week sabbatical after five years of employment
 </li>
 <li>
 Open, casual, pet-friendly, and fun office environment
 </li>
 <li>
 Free medical health insurance for your pet (1 dog or cat)
 </li>
 <li>
 Paid time off to volunteer at nonprofit organizations
 </li>
 <li>
 Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
 
 
 </li>
 </ul>
 For more information about Trupanion, visit https://trupanion.com/about
 
 
 Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ
 
 
 Trupanion is an equal-opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
 
 
 We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.
</div>

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon is looking for a customer-obsessed, data driven, Lifecycle Marketing Manager to join its Journey Orchestration team for corporate and hourly hiring. This marketer will help create and execute the team's vision and strategy for leveraging Amazon's owned channels (e.g., amazon.jobs, hiring.amazon.com) to deliver personalized, automated candidate experiences at global scale. 
 
In this role, you are responsible for the tactical implementation and execution of global email, SMS, and push notification campaigns that deliver exceptional candidate experiences. This role will execute lifecycle strategies including ongoing automated journeys and ad hoc initiatives to attract and convert the highest-quality talent efficiently, predictably, and at scale. 
 
This is a critical role on the Journey Orchestration team to execute acquisition, engagement, and win-back campaigns. The successful candidate will demonstrate thorough knowledge of email, SMS and push notification marketing, extensive hands-on experience with CRMs and marketing automation platforms, strong HTML &amp; CSS coding skills for email template development, and an ability to collaborate effectively with cross functional partners including Developers, Creative, Analytics, Journey Planning, Legal, and Biz Dev teams. 
 
The ideal candidate is passionate about executing compelling experiences through lifecycle mediums, is highly analytical, a fast learner, and has a proven record of implementing and launching impactful lifecycle campaigns. You are an expert in lifecycle channel best practices, keep abreast of emerging trends and are plugged into the digital communications space. You effectively work with both internal and external stakeholders to understand business goals and objectives and translate them into flawlessly executed communication campaigns. 
 
Key job responsibilities 
<ul><li>Build and code responsive HTML email templates that render correctly across multiple email clients and devices</li><li>Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting Implement and manage campaigns within CRMs and marketing automation platforms</li><li>Configure audience segments and automation workflows based on defined strategies</li><li>Conduct thorough QA testing of email templates across devices and email clients</li><li>Launch A/B tests to continually improve performance through optimized messaging and targeting</li><li>Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data</li><li>Troubleshoot technical issues with email rendering, tracking, and automation workflows</li><li>Maintain email template libraries and ensure brand consistency across all communications</li><li>Implement country-specific campaign variations to meet localized needs</li><li>Manage end-to-end campaign execution timelines and coordinate with cross-functional teams</li><li>Stay current on email coding best practices, deliverability standards, and industry trends</li></ul> 
A day in the life 
You will use data and best practices to create and implement email, SMS, and push notification strategies that enhance the job seeker experience and deliver results. The ideal candidate has experience leveraging data to gain insights that inform audience segmentation and campaign strategy, an eye for design, experience with content strategy, and extensive, hands-on experience with CRMs and lifecycle automation tools. You will bring your proven creative, analytical, and strategic capabilities to implement and optimize compelling campaigns that deliver results. You think strategically and execute flawlessly. You understand data workflows, customer segmentation, automation and personalization, and testing best practices. 
 
About the team 
The Journey Orchestration team is responsible for owned channel strategy (web, app, email, SMS, SEO) in Amazon's Attraction, Influence, and Marketing (AIM) organization, which helps hire hundreds of thousands of Amazonians every year. AIM achieves ambitious hiring goals by delivering exceptional, multi-channel candidate experiences, engaging job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grass-roots efforts, the AIM organization delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge technology and continuous innovation, this team constantly pioneers new approaches to increase marketing effectiveness in the competitive talent marketplace.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience building, executing and scaling cross-functional email and push marketing campaigns (including automated flows) from concept to completion</li><li>Experience in quality assurance testing</li><li>Experience using data and metrics to measure impact and determine improvements</li><li>Knowledge of HTML and CSS</li><li>Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance</li><li>Experience with Marketo, or similar email platforms</li><li>Experience with in app messaging and mobile marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)</li><li>Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation</li><li>Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience that includes strong analytical skills, attention to detail, and effective communication abilities</li><li>Experience in project management including resource planning, managing schedules, reporting project status and prioritizing own tasks and those of other team members for multiple projects</li><li>Experience developing and executing campaigns across a multitude of timezones and languages</li><li>Can work proactively and independently, meet deadlines, and deliver on projects and tasks</li><li>Experience in segmentation and developing customer profiles</li><li>Experience with AI/ML technologies</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually 
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually</div>

Sr. Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
We're seeking an experienced Paid Media Manager to support agency management for the Amazon Web Services (AWS) Global Paid Media team. This role requires deep paid media expertise, cross-functional collaboration skills, and strong project management capabilities. This role will work closely with our paid media agency of record and will collaborate with internal teams including brand, integrated demand planning, finance, content studio, business intelligence, data science, and digital strategy. The ideal candidate combines strategic thinking with operational excellence, driving results through effective stakeholder management and data-informed decision-making. 
 
Key job responsibilities 
<ul><li>Serve as primary liaison between Paid Media Agency of Record and internal stakeholders, ensuring seamless communication and alignment</li><li>Oversee agency staffing allocation and strategic project prioritization</li><li>Drive operational excellence across campaign planning, execution, and optimization</li><li>Maintain oversight of governance standards, compliance requirements, and quality controls</li></ul> 
About the team 
Diverse Experiences 
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn&rsquo;t followed a traditional path, or includes alternative experiences, don&rsquo;t let it stop you from applying. 
Why AWS? 
 
Amazon Web Services (AWS) is the world&rsquo;s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating &mdash; that&rsquo;s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. 
 
Work/Life Balance 
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there&rsquo;s nothing we can&rsquo;t achieve in the cloud. 
Inclusive Team Culture 
 
Here at AWS, it&rsquo;s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. 
 
Mentorship &amp; Career Growth 
We&rsquo;re continuously raising our performance bar as we strive to become Earth&rsquo;s Best Employer. That&rsquo;s why you&rsquo;ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.</div><h2 class="jobSectionHeader"> 
BASIC QUALIFICATIONS</h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience managing or working within cross-functional marketing and creative teams</li><li>Experience delivering paid media campaigns spanning TV, print ads and digital/social channels</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience equally comfortable building strategic marketing plans and executing at a tactical level</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York - 86,700.00 - 151,700.00 USD annually 
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually</div>

Paid Media Manager, Global Paid Media

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