director, search (seo and aeo) Jobs in New York

director, search (seo and aeo)

marketing specialist

search engine optimization category specialist Jobs in New York

search engine optimization category specialist

seo analyst

seo and geo analyst - part time Jobs in New York

seo and geo analyst - part time

seo specialist

Macy's

<div>Be part of an amazing story.

Macy&rsquo;s is more than just a store. We&rsquo;re a story. One that&rsquo;s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions&hellip;about inspiring stores and irresistible products&hellip;about the excitement of the Macy&rsquo;s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We&rsquo;ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. 


Job Overview

The Search Engine Optimization Category Specialist plays a hands-on, strategic role within the growing in-house SEO team. They partner with the Senior SEO Content Manager to drive organic growth by planning and executing strategic initiatives. The specialist collaborates closely with site merchandising and technology teams across multiple business units, providing SEO guidance for site changes. They bring expertise in both on-page and off-page SEO for e-commerce and demonstrate a strong track record of building cross-functional relationships and managing complex workflows. 


What You Will Do
<ul>
<li>Collaborate with the SEO Senior Manager to drive organic growth through strategic planning and execution.</li>
<li>Partner with site merchants to develop a search experience informed by data and customer behavior.</li>
<li>Ensure SEO best practices are implemented in collaboration with site merchants to create an optimal search experience for users.</li>
<li>Work with the SEO team and agency to analyze data and identify issues and opportunities across the assigned business category.</li>
<li>Prepare and maintain insightful reports for internal teams and key stakeholders.</li>
<li>Contribute to cross-functional strategies and initiatives involving SEO, PR, SEM, Social, and Creative teams.</li>
<li>Apply strong problem-solving skills and effectively communicate complex SEO concepts to non-SEO audiences.</li>
<li>Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.</li>
<li>In addition to the essential duties mentioned above, other duties may be assigned.</li></ul> 


Skills You Will Need

Collaboration: Skilled in working with leadership and cross-functional teams to drive organic growth through strategic planning and execution.

SEO Implementation: Proficient in ensuring consistent application of SEO best practices across merchandising to optimize user search experience.

Data Analysis: Strong ability to analyze SEO data and identify issues and opportunities for continuous improvement.

Reporting: Skilled in preparing clear and actionable SEO reports for internal teams and key stakeholders.

Cross-Functional Strategy: Experienced in contributing to integrated marketing strategies involving SEO, PR, SEM, Social, and Creative teams.

Communication: Ability to clearly explain complex SEO concepts to non-SEO audiences with strong verbal and written skills.

Project Management: Highly organized self-starter with excellent project and time management skills to manage multiple projects simultaneously.

E-Commerce SEO Expertise: Deep understanding of SEO specific to e-commerce platforms and strategies.

Analytical Tools: Experienced with SEO analytics tools such as Adobe Analytics.

SEO Platforms: Skilled in using SEO tools including Screaming Frog, Botify, SEOClarity, and Google Search Console.

Data Proficiency: Strong analytical skills with experience in Microsoft Excel or similar applications for data-driven decision making. 


Who You Are
<ul>
<li>Candidates with a bachelor&rsquo;s degree or equivalent work experience in a related field are encouraged to apply. 3+ years of experience in SEO either in-house or at an agency/consultancy.</li>
<li>Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.</li>
<li>Able to work a flexible schedule based on department and company needs.</li></ul> 


What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. 


Some additional benefits we offer include:
<ul>
<li>Merchandise discounts</li>
<li>Performance-based incentives</li>
<li>Annual merit review</li>
<li>Employee Assistance Program with mental health counseling and legal/financial advice</li>
<li>Tuition reimbursement</li></ul> 


Access the full menu of benefits offerings here. 


About Us

This is a great time to join Macy&rsquo;s! Whether you&rsquo;re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people&rsquo;s lives. 


Join us and help write the next chapter in our story - apply today! 


This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. 


DIGITAL00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.</div>

Search Engine Optimization Category Specialist

MeanPug Digital

<div>
 
 
 NOTE: This is a client-facing role requiring demonstrated expertise in Local SEO and Technical SEO.
 
 
 
 
 MeanPug Digital is seeking an experienced Account Strategist to join our team. You will serve as a strategic partner to our clients, leading SEO initiatives and communicating directly with firm leadership on performance, strategy, and growth opportunities.
 
 
 
 About MeanPug Digital
 
 
 
 MeanPug Digital is a full-service digital agency specializing in legal services marketing. We partner with law firms to deliver comprehensive marketing solutions including web development, PPC, SEO, creative design, strategy, and analytics. Founded in February 2020, we serve as an outsourced CMO and marketing team for our clients.
 
 
 
 Requirements
 
 
 
 
 Proven experience in Local, and Organic SEO
 
 with measurable results
 
 
 
 Strong Technical SEO background
 
 including site audits, implementation, and optimization
 
 
 Excellent client communication and relationship management skills
 
 
 Experience presenting data-driven recommendations to stakeholders
 
 
 Ability to manage multiple client accounts simultaneously
 
 
 
 Key Responsibilities:
 
 
 
 
 Client Management &amp; Strategy
 
 
 
 <ul>
 <li>
 Serve as the primary point of contact for assigned client accounts
 </li>
 <li>
 Lead client calls and presentations, providing strategic recommendations and performance updates
 </li>
 <li>
 Develop and execute comprehensive SEO strategies tailored to each client's goals
 </li>
 <li>
 Communicate timelines, deliverables, and address client concerns professionally
 
 
 </li>
 </ul>
 
 Local &amp; Technical SEO
 
 
 
 <ul>
 <li>
 Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities
 </li>
 <li>
 Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building
 </li>
 <li>
 Identify on-site technical improvements and collaborate with development teams on implementation
 </li>
 <li>
 Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues
 
 
 </li>
 </ul>
 
 Content &amp; Optimization
 
 
 
 <ul>
 <li>
 Plan and delegate content assignments with SEO strategy in mind
 </li>
 <li>
 Create detailed, SEO-optimized content outlines backed by keyword research
 </li>
 <li>
 Develop keyword strategies that align with client specialties and search intent
 </li>
 <li>
 Collaborate with team members to produce high-quality, optimized digital content
 
 
 </li>
 </ul>
 
 Brand Development
 
 
 
 <ul>
 <li>
 Help establish brand identities for new clients including messaging, positioning, and voice
 </li>
 <li>
 Craft compelling slogans, mission statements, and branded content
 
 
 </li>
 </ul>
 
 Analytics &amp; Reporting
 
 
 
 <ul>
 <li>
 Track and report on key performance metrics including traffic, rankings, conversions, and ROI
 </li>
 <li>
 Utilize project management systems (Asana) to maintain organized workflows and reporting
 </li>
 <li>
 Translate data into actionable insights for clients and internal teams
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Comprehensive health, dental, and vision insurance
 </li>
 <li>
 401(k) plan with company matching
 </li>
 <li>
 Flexible work schedule
 </li>
 <li>
 Professional development opportunities
 </li>
 <li>
 Dog-friendly office environment
 </li>
 <li>
 Team building events and activities
 </li>
 <li>
 Technology stipend for equipment setup
 </li>
 <li>
 Pet adoption reimbursement (up to $500)
 </li>
 </ul>
</div>

SEO Manager

Direct Agents

<div>Direct Agents is on the search for a part-time SEO and GEO Analyst across both content and technical aspects. 
 
This role will be approximately 20-24 hours per week and pays $35-$40 per hour, depending on experience. 
 
Here are details across the various categories:
Content Creation &amp; Optimization<ul><li>
Write and optimize website content including service pages, case studies, and blog posts</li><li>
Develop content that showcases our expertise in performance marketing, data science, and analytics</li><li>
Optimize existing content for search intent and relevance</li><li>
Write content that resonates with our target audience: marketing leaders at mid-market to enterprise brands</li><li>
Structure content to perform in both traditional search and AI-generated responses</li></ul>
Technical SEO<ul><li>
Conduct technical audits and implement fixes for crawlability, indexability, and site performance</li><li>
Optimize site architecture, internal linking, and URL structure</li><li>
Implement and troubleshoot structured data markup (schema.org, JSON-LD)</li><li>
Monitor and resolve Core Web Vitals and page speed issues</li><li>
Work with our development team on technical SEO implementation</li></ul>
On-Page SEO<ul><li>
Execute on-page optimization including title tags, meta descriptions, headers, and content structure</li><li>
Implement semantic SEO strategies and entity optimization</li><li>
Conduct keyword research focused on our service offerings and target audience</li><li>
Optimize for high-intent B2B search queries</li></ul>
Generative Engine Optimization (GEO)<ul><li>
Optimize content for visibility in AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews, etc.)</li><li>
Structure content to increase likelihood of AI citation and brand mentions</li><li>
Test and measure performance across generative AI platforms</li><li>
Develop strategies for agency visibility in AI-generated responses</li></ul> 

9MJQJqxGbD</div>

SEO and GEO Analyst - Part Time

Synchrony

<div>Job Description:<div><div>
Summary: 
We are seeking a highly skilled Technical SEO &amp; Generative Engine Optimization (GEO) Specialist to lead the technical SEO initiatives for our financial services platform. This role focuses on optimizing our digital presence for generative AI-driven search engines and platforms, ensuring that complex financial content is accurately indexed, discoverable, and trustworthy. The ideal candidate will combine deep technical SEO expertise with AI literacy and critical thinking, tailoring strategies to meet the rigorous compliance, security, and trust requirements unique to financial services.
Our Way of Working
We&rsquo;re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.</div><div>
Essential Responsibilities:</div><div><ul><li>
Conduct in-depth technical SEO audits focusing on site architecture, crawlability, indexing, site speed, security (including HTTPS and data protection), and structured data to ensure compliance and optimal visibility in generative AI-enabled search environments.</li></ul></div><div><ul><li>
Define clear SEO goals addressing complex business challenges typical in financial services, troubleshoot SEO and generative engine issues, and interpret AI outputs within regulatory and financial contexts.</li></ul></div><div><ul><li>
Implement advanced schema markup and structured data specifically relevant to financial products, services, and regulatory disclosures to enhance site understanding by generative search engines.</li></ul></div><div><ul><li>
Collaborate closely with IT, compliance, and web development teams to implement technical SEO solutions that align with financial industry standards and improve indexing, canonicalization, crawl budget, and site performance.</li></ul></div><div><ul><li>
Utilize log file analysis and other diagnostic methods to uncover and resolve technical SEO challenges, ensuring robust discoverability of critical financial information by AI-powered search agents.</li></ul></div><div><ul><li>
Maintain up-to-date knowledge of generative AI capabilities, limitations, and best practices as they relate to search within the highly regulated financial sector.</li></ul></div><div><ul><li>
Lead site migrations and technical SEO projects with attention to risk management, compliance impact, and maintaining organic search equity.</li></ul></div><div><ul><li>
Communicate complex technical SEO and AI optimization strategies to compliance officers, business leaders, and technical teams ensuring alignment with business and regulatory objectives.</li></ul></div><div><ul><li>
Develop and deliver training and documentation to internal teams on technical SEO practices, focusing on generative engine optimization under financial compliance requirements.</li></ul></div><div>
Qualifications/Requirements:</div><div><ul><li>
Bachelor&rsquo;s Degree or in lieu of degree, a high school diploma/GED and 6+ years of technical experience preferably within the financial services or highly regulated industries, focusing on site architecture, crawlability, schema markup, and indexing.</li></ul></div><div><ul><li>
3+ years of technical SEO experience</li></ul></div><div><ul><li>
Critical thinking and problem-solving skills, capable of breaking down complex SEO and AI-driven search engine challenges specific to financial services.</li></ul></div><div><ul><li>
Demonstrated AI literacy with a fundamental understanding of agentic AI systems&rsquo; impact on search, capable of distinguishing between various AI technologies and their implications.</li></ul></div><div><ul><li>
Proven ability to communicate technical SEO and AI concepts intuitively to diverse stakeholders including compliance officers, business leaders, and product teams.</li></ul></div><div><ul><li>
Experience with SEO tools like Screaming Frog, DeepCrawl, Google Search Console, SEMrush, Ahrefs, and structured data testing tools.</li></ul></div><div><ul><li>
Proficiency in HTML, CSS, JavaScript, and familiarity with CMS platforms used in financial services environments.</li></ul></div><div>
Desired Characteristics:</div></div><div><div><ul><li>
Strong understanding of the regulatory environment of financial services, digital content, including data security, privacy, and compliance considerations.</li></ul></div><div><ul><li>
Self-motivated, detail-oriented, and adept at working cross-functionally in complex organizational structures.</li><li>
Expertise in log file analysis, crawl budget optimization, and executing site migrations with minimal impact on search performance.</li></ul></div></div> 
Grade/Level: 11 
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. 
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:<ul><li>
You must be 18 years or older</li><li>
You must have a high school diploma or equivalent</li><li>
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process</li><li>
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.</li><li>
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months&rsquo; time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months&rsquo; time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don&rsquo;t meet the time in position or performance expectations).</li></ul>
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you&rsquo;ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard &ndash; but valued. Together, we&rsquo;re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow. 
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We&rsquo;re proud to have an award-winning culture for all.
Reasonable Accommodation Notice:
<ul><li>Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.</li><li>
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am &ndash; 5pm Monday to Friday, Central Standard Time</li></ul>
Job Family Group:
Marketing</div>

AVP, Technical SEO & Generative Engine Optimization

Louis Vuitton

<div>
 
 About The Job
 
 
 
 Louis Vuitton Americas is looking for a talented SEO Analyst to join our Omni Client Strategy team. In this pivotal role, you will be instrumental in developing and implementing content-focused SEO optimizations to drive significant impact.
 
 
 Job responsibilities
 
 
 
 Content SEO Strategy &amp; Execution:
 
 
 
 <ul>
 <li>
 Develop and execute a comprehensive content SEO strategy encompassing metadata optimization, creation of engaging long-form copy, strategic footer copy updates, and effective internal linking strategies.
 </li>
 <li>
 Conduct in-depth keyword research to identify high-value opportunities and inform content development.
 </li>
 <li>
 Proactively optimize existing website content, targeting keywords that have experienced ranking declines to regain and improve organic visibility.
 
 
 </li>
 </ul>
 
 Technical SEO Oversight:
 
 
 
 <ul>
 <li>
 Monitor website performance, identify and troubleshoot technical issues
 </li>
 <li>
 Collaborate with the Central (HQ) team to implement necessary fixes and improvements to the website's infrastructure
 
 
 </li>
 </ul>
 
 Performance Monitoring &amp; Reporting:
 
 
 
 <ul>
 <li>
 Establish and track key performance indicators (KPIs) to measure the effectiveness of SEO initiatives and overall website performance.
 </li>
 <li>
 Utilize analytics platforms to collect, analyze, and interpret SEO data.
 </li>
 <li>
 Generate comprehensive reports on SEO performance, providing actionable insights and recommendations for improvement.
 </li>
 <li>
 Communicate SEO performance updates to stakeholders, management, and other relevant departments.
 </li>
 <li>
 Use data-driven insights to identify trends, patterns, and opportunities for optimizing SEO strategies and achieving business goals.
 
 
 </li>
 </ul>
 Profile
 
 
 The ideal candidate will possess 2-4 years of prior experience in an SEO role with a strong focus on content generation and optimization
 
 
 <ul>
 <li>
 Solid understanding of technical SEO principles (site architecture, crawlability, indexability, etc.)
 </li>
 <li>
 Familiarity with SEO tools (Google Search Console, Google Analytics, Conductor, etc.)
 </li>
 <li>
 Strong analytical, communication, copywriting, and collaboration skills
 </li>
 <li>
 Experience in a fast-paced ecommerce environment preferred
 
 
 </li>
 </ul>
 The appointed candidate will be offered an annual salary within the range of USD $80,000 - $100,000, a comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks and two retirement plans both with employer contributions.
 
 
 <ul>
 <li>
 Please note that restrictions may apply to part-time employees
 
 
 </li>
 </ul>
 
 The position requires 4 days per week on site in the Louis Vuitton Corporate Office, located in the heart of Midtown, Manhattan.
 
 
 
 Additional information
 
 
 Louis Vuitton is a company that respects the uniqueness of each employee and offers everyone the means to find their place and prosper. We promote initiatives aimed at supporting professional equality for everyone. We strive to go above and beyond purely symbolic measures by building a culture passionate about meaningful strategies aimed at crafting an inclusive workforce.
 
 
 In addition to a generous benefits package, unparalleled career development opportunities, both locally &amp; globally, as an employee at Louis Vuitton, you can expect to be provided with industry leading training which will offer you an in-depth insight into the luxury and retail environment.
 
 
 Reference LVM28733
</div>

SEO Analyst

<div>Be part of an amazing story.

Macy&rsquo;s is more than just a store. We&rsquo;re a story. One that&rsquo;s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions&hellip;about inspiring stores and irresistible products&hellip;about the excitement of the Macy&rsquo;s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We&rsquo;ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. 


Job Overview

The Senior Manager, Site Content &ndash; SEO leads the strategic development and execution of Macy&rsquo;s site content SEO program and drives scalable, measurable organic growth. The position optimizes category-level content, taxonomy, and internal linking while managing a team of SEO specialists. The Senior Manager partners closely with Site Merchandising, UX, Product, and Engineering to embed SEO best practices across Macy&rsquo;s digital experience. The role requires deep expertise in SEO and site structure, combined with the ability to influence content, navigation, and user journeys to maximize discoverability and conversion. 


What You Will Do
<ul>
<li>Lead a team optimizing taxonomy, category pages, and content structure to improve SEO performance and discoverability.</li>
<li>Partner with Site Merchandising to embed SEO strategy into seasonal planning, navigation updates, and site refreshes.</li>
<li>Collaborate with UX and Product Design teams to evolve crawlable, user-friendly experiences aligned with SEO goals.</li>
<li>Own on-page SEO strategy, including content modules, metadata, internal linking, and content hierarchy.</li>
<li>Identify, prioritize, and execute scalable initiatives that improve rankings, drive traffic, and strengthen site structure.</li>
<li>Serve as SEO lead for site-wide initiatives such as taxonomy restructuring, replatforming, and category expansion.</li>
<li>Develop documentation and scalable workflows to support recurring optimization efforts.</li>
<li>Establish standardized measurement frameworks for ongoing and strategic SEO initiatives, leveraging Macy&rsquo;s full SEO toolset to track benchmarks and performance for holistic impact assessment.</li>
<li>Advocate for SEO considerations in UX testing, navigation changes, and content model development.</li>
<li>Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.</li>
<li>In addition to the essential duties mentioned above, other duties may be assigned.</li></ul> 


Skills You Will Need

SEO Expertise: Deep knowledge of taxonomy, site architecture, crawl/index dynamics, on-page optimization, and scalable SEO strategies for large, complex websites.

Leadership: Proven ability to lead, coach, and develop a team of SEO specialists while driving measurable impact.

Cross-Functional Collaboration: Skilled at partnering with UX, Site Merchandising, Product, and Engineering to integrate SEO best practices into site design, navigation, and user experience.

Technical &amp; Analytical Tools: Proficient in enterprise SEO and analytics platforms such as Screaming Frog, GSC, SEMrush, Looker Studio, BrightEdge, or similar.

Strategic Communication: Strong ability to translate SEO goals into business-aligned solutions, advocate for SEO considerations, and influence stakeholders at multiple levels.

Prioritization &amp; Organization: Highly organized with the ability to manage multiple concurrent projects, balance short-term optimizations with long-term strategic initiatives, and operate effectively in a fast-paced environment.

User-Centric Mindset: Comfortable embedding SEO into broader content, navigation, and experience strategies to maximize discoverability, traffic, and conversion. 


Who You Are
<ul>
<li>Candidates with a bachelor&rsquo;s degree or equivalent work experience in a related field are encouraged to apply. 6-8 years of experience in SEO, digital site strategy, or ecommerce content management.</li>
<li>Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.</li>
<li>Able to work a flexible schedule based on department and company needs.</li></ul> 


What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities. 


Some additional benefits we offer include:
<ul>
<li>Merchandise discounts</li>
<li>Performance-based incentives</li>
<li>Annual merit review</li>
<li>Employee Assistance Program with mental health counseling and legal/financial advice</li>
<li>Tuition reimbursement</li></ul> 


Access the full menu of benefits offerings here. 


About Us

This is a great time to join Macy&rsquo;s! Whether you&rsquo;re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people&rsquo;s lives. 


Join us and help write the next chapter in our story - apply today! 


This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. 


TECH00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.</div>

Sr. Manager, Search Engine Optimization

CLEAR

<div>
 
 Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR&rsquo;s identity platform is transforming the way people live, work, and travel. Whether it&rsquo;s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
 
 
 As CLEAR&rsquo;s Website &amp; SEO Lead, you&rsquo;ll own our website as a core growth channel driving traffic, engagement, and enrollments. You&rsquo;ll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR&rsquo;s story. Partnering closely with the Paid Media and Creative teams, you&rsquo;ll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.
 
 
 You&rsquo;ll bring a marketer&rsquo;s mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you&rsquo;ll execute website strategies that improve the customer journey and strengthen CLEAR&rsquo;s presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact.
 
 
 &nbsp;
 
 
 
 
 What you'll do:
 
 
 
 <ul>
 <li>
 Own website strategy &amp; management: Oversee CLEAR&rsquo;s website as a marketing channel ensuring content, UX, and performance align with business goals.
 </li>
 <li>
 Lead SEO marketing initiatives: &nbsp;Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).
 </li>
 <li>
 Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.
 </li>
 <li>
 Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.
 </li>
 <li>
 Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.
 </li>
 <li>
 Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.&nbsp;
 </li>
 <li>
 Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.
 </li>
 <li>
 Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.
 </li>
 <li>
 Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.&nbsp;
 </li>
 <li>
 Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google&rsquo;s performance standards.
 </li>
 <li>
 Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site&rsquo;s conversation rate.
 </li>
 <li>
 Search innovation: Balance today&rsquo;s SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 How you'll measure success:
 
 
 
 <ul>
 <li>
 Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.
 </li>
 <li>
 Expand CLEAR&rsquo;s content footprint through a blog and FAQ strategy that drives engagement and thought leadership.
 </li>
 <li>
 Execute A/B tests and optimizations that measurably improve enrollments across the website.
 </li>
 <li>
 Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR&rsquo;s growth goals.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 What you're great at:
 
 
 
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 A passion for improving the customer experience through innovative web and SEO strategies.&nbsp;
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 Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.
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 Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.
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 Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
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 Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
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 A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
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 GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews
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 The ability to balance short-term wins with long-term strategic growth.
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 Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
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 A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
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 </ul>
 
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 How You'll be Rewarded:
 
 
 
 
 At CLEAR, we help YOU move forward - because when you&rsquo;re at your best, we&rsquo;re at our best. You&rsquo;ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.&nbsp;
 
 
 We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
 
 The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.
 
 
 
 
 
 The base salary range represents the low and high end of CLEAR&rsquo;s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR&rsquo;s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
 
 
 
 
 
 
 
 CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
 
 
 
 
 
 
 
 
 
 
 
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