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lead seo content strategist

seo manager

Later

<div>
 Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform&reg;, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
 
 
 Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence&trade;), and Later, the best social media management platform (now Later Social&trade;) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
 
 
 We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
 
 
 We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
 
 
 
 About this position:
 
 
 
 We're looking for a Senior SEO Manager to lead Later's organic growth engine and drive measurable impact across demand generation. In this role, you'll be both a strategic leader and a hands-on practitioner&mdash;developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later's authority in the creator and social media space.
 
 
 Reporting to the VP of Demand Generation, you'll own Later's SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership.
 
 
 
 What you'll be doing:
 
 
 
 
 Strategy
 
 
 
 <ul>
 <li>
 Own Later's full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
 </li>
 <li>
 Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
 </li>
 <li>
 Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.
 
 
 </li>
 </ul>
 
 Technical/ Execution
 
 
 
 <ul>
 <li>
 Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
 </li>
 <li>
 Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
 </li>
 <li>
 Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
 </li>
 <li>
 Manage technical SEO initiatives&mdash;site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
 </li>
 <li>
 Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
 </li>
 <li>
 Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
 </li>
 <li>
 Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
 </li>
 <li>
 Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.
 
 
 </li>
 </ul>
 
 Team / Collaboration
 
 
 
 <ul>
 <li>
 Serve as Later's SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
 </li>
 <li>
 Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
 </li>
 <li>
 Partner with Web for technical SEO, site health, and on-site optimizations.
 </li>
 <li>
 Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
 </li>
 <li>
 Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
 </li>
 <li>
 Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 Act as the hands-on manager and subject matter expert for SEO at Later.
 </li>
 <li>
 Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
 </li>
 <li>
 Foster a culture of testing, learning, and continuous optimization.
 
 
 </li>
 </ul>
 
 Research/Best Practices
 
 
 
 <ul>
 <li>
 Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
 </li>
 <li>
 Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
 </li>
 <li>
 Share insights and evangelize SEO best practices across Marketing and Growth teams.
 
 
 </li>
 </ul>
 
 What success looks like:
 
 
 
 <ul>
 <li>
 Within the first 90 days, you've delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
 </li>
 <li>
 By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
 </li>
 <li>
 Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
 </li>
 <li>
 Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.
 
 
 </li>
 </ul>
 
 What you bring:
 
 
 
 <ul>
 <li>
 5&ndash;7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
 </li>
 <li>
 Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
 </li>
 <li>
 Advanced proficiency in on-page, off-page, and technical SEO.
 </li>
 <li>
 Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
 </li>
 <li>
 Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
 </li>
 <li>
 Experience managing authority-building efforts and backlink acquisition.
 </li>
 <li>
 Strong analytical skills; comfortable with keyword data, content performance, and attribution.
 </li>
 <li>
 Excellent communication and collaboration skills; able to influence across technical and creative teams.
 </li>
 <li>
 Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
 </li>
 <li>
 Experience in creator/social media marketing space.
 </li>
 <li>
 Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
 </li>
 <li>
 Basic knowledge of HTML, CSS, and JavaScript.
 
 
 </li>
 </ul>
 
 How you work:
 
 
 
 <ul>
 <li>
 Driven by Impact: You deliver results that matter&mdash;prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
 </li>
 <li>
 Strategic &amp; Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
 </li>
 <li>
 Curious &amp; Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast&mdash;challenging the status quo with a mindset of improvement.
 </li>
 <li>
 Collaborative &amp; Resilient: You thrive in change by staying resourceful, solution-focused, and positive&mdash;removing roadblocks, sharing insights, and keeping morale high.
 </li>
 <li>
 Accountable &amp; Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
 </li>
 <li>
 Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
 
 
 </li>
 </ul>
 
 Our approach to compensation:
 
 
 
 We take a market-based &amp; data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
 
 
 Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.
 
 
 To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
 
 
 Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
 
 
 Salary Range:
 
 
 $ 130,000 - $ 155,000 USD
 
 
 
 
 
 Where we work:
 
 
 
 We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
 
 
 
 Diversity, inclusion, and accessibility:
 
 
 
 At Later, we are committed to fostering a culture rooted in an
 
 inclusion-first mindset at every level
 
 of the company, embracing the importance of hiring and
 
 building teams for culture add rather than culture fit
 
 . We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
 
 
 We are committed to creating a
 
 diverse environment
 
 and are proud to be an
 
 equal opportunity employer
 
 . All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
 
 
</div>

Senior SEO Manager

Paradox

<div>Your work days are brighter here.
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
About the Team
At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
 
 
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
About the Role
Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
This position reports to the Global Search Lead.
Responsibilities
<ul><li>Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
</li><li>Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
</li><li>Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
</li><li>Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
</li><li>Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
</li><li>Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
</li><li>Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
</li><li>Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
</li><li>Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
</li><li>Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
</li><li>Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
</li><li>Support the definition of SEO processes to continue to drive scale and efficiency.
</li></ul>To succeed in this role you should be someone others might describe as:
<ul><li>A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
</li><li>Results-oriented, creative, and highly organized with meticulous Attention to Detail.
</li><li>Possessing excellent verbal and written Communication and presentation skills.
</li><li>A fun, ethical, and passionate team player with a sense of humor.
</li><li>Possessing foundational content writing and editing skills.
</li></ul>About You
Basic Qualifications:
<ul><li>Bachelor&rsquo;s degree or equivalent experience.
</li><li>5+ years of experience in SEO.
</li><li>Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
</li><li>Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
</li><li>Solid MS Excel skills (vlookups, pivot tables, data analysis).
</li><li>Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
</li><li>Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
</li><li>Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
</li></ul>Other Qualifications:
<ul><li>Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
</li><li>Self-starter with the ability to work independently and as part of a team.
</li><li>Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
</li><li>Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
</li><li>Minimum of 2+ years working in the B2B SaaS vertical (preferred)
</li><li>Agency experience (preferred) 
</li></ul> 
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here .
Primary Location: USA.NY.New York City 
 
Primary Location Base Pay Range: $110,400 USD - $165,600 USD 
 
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD 
 
 
Our Approach to Flexible Work 
 
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers. 
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not. 
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div>

Search Engine Optimization (SEO) Manager

CLEAR

<div>
 
 Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR&rsquo;s identity platform is transforming the way people live, work, and travel. Whether it&rsquo;s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.
 
 
 As CLEAR&rsquo;s Website &amp; SEO Lead, you&rsquo;ll own our website as a core growth channel driving traffic, engagement, and enrollments. You&rsquo;ll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR&rsquo;s story. Partnering closely with the Paid Media and Creative teams, you&rsquo;ll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.
 
 
 You&rsquo;ll bring a marketer&rsquo;s mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you&rsquo;ll execute website strategies that improve the customer journey and strengthen CLEAR&rsquo;s presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact.
 
 
 &nbsp;
 
 
 
 
 What you'll do:
 
 
 
 <ul>
 <li>
 Own website strategy &amp; management: Oversee CLEAR&rsquo;s website as a marketing channel ensuring content, UX, and performance align with business goals.
 </li>
 <li>
 Lead SEO marketing initiatives: &nbsp;Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).
 </li>
 <li>
 Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.
 </li>
 <li>
 Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.
 </li>
 <li>
 Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.
 </li>
 <li>
 Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.&nbsp;
 </li>
 <li>
 Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.
 </li>
 <li>
 Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.
 </li>
 <li>
 Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.&nbsp;
 </li>
 <li>
 Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google&rsquo;s performance standards.
 </li>
 <li>
 Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site&rsquo;s conversation rate.
 </li>
 <li>
 Search innovation: Balance today&rsquo;s SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 How you'll measure success:
 
 
 
 <ul>
 <li>
 Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.
 </li>
 <li>
 Expand CLEAR&rsquo;s content footprint through a blog and FAQ strategy that drives engagement and thought leadership.
 </li>
 <li>
 Execute A/B tests and optimizations that measurably improve enrollments across the website.
 </li>
 <li>
 Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR&rsquo;s growth goals.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 What you're great at:
 
 
 
 <ul>
 <li>
 A passion for improving the customer experience through innovative web and SEO strategies.&nbsp;
 </li>
 <li>
 Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.
 </li>
 <li>
 Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.
 </li>
 <li>
 Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.
 </li>
 <li>
 Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
 </li>
 <li>
 A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
 </li>
 <li>
 GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews
 </li>
 <li>
 The ability to balance short-term wins with long-term strategic growth.
 </li>
 <li>
 Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
 </li>
 <li>
 A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 
 How You'll be Rewarded:
 
 
 
 
 At CLEAR, we help YOU move forward - because when you&rsquo;re at your best, we&rsquo;re at our best. You&rsquo;ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.&nbsp;
 
 
 We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match.
 
 The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.
 
 
 
 
 
 The base salary range represents the low and high end of CLEAR&rsquo;s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR&rsquo;s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
 
 
 
 
 
 
 
 CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.
 
 
 
 
 
 
 
 
 
 
 
 &nbsp;
 
</div>

SEO and Website Lead

The Hearst Corporation

<div>About us
We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form the iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
Your Impact
As the SEO Director, you will lead and evolve our SEO strategy to drive organic growth and ensure the success of our clients&rsquo; digital marketing campaigns. This role requires deep SEO expertise, strong leadership, and a forward-thinking mindset that embraces emerging search paradigms such as generative AI, zero-click search, and multi-modal discovery. You will position SEO as a driver of broader business outcomes and help shape integrated solutions across client engagements. The ideal candidate has a proven track record of successful SEO initiatives, excellent leadership skills, and the ability to work collaboratively across cross-functional teams to deliver client impact. This full-time role requires 2 days per week in the office.
Key Responsibilities
Client management and leadership
<ul><li>Lead end-to-end the direction and day-to-day execution of client engagements, including direct management of the engagement team members on the account.
</li><li>Ensure resources are allocated and staffed to facilitate delivery, including collaboration with Discipline Leads to ensure alignment to delivery plans and commercial targets
</li><li>Build an operational model that drives business outcomes and improve engagement leadership practices across the team through methodology and clear, repeatable processes. Monitor, enhance and evolve operational model over time to meet and exceed client expectations in the context of business goals/outcomes, client org structure, business transformation trajectory.
</li><li>Provide client solutions to develop custom approaches and solutions to client&rsquo;s business challenges. Drive development of appropriate staffing plans to deliver against new initiatives and client annual renewals.
</li><li>Build strong and lasting relationships with multiple client contacts. Develop relationships with key client partners to help evangelize iCrossing's expertise as a strategic and pragmatic delivery partner, with guidance and partnership from executive sponsors.
</li><li>Develop a detailed knowledge of iX&rsquo;s services, capabilities, and differentiators
</li><li>Cultivate client relationships through content, communication, reliability and relatability
</li><li>Mentor and nurture talent on the team
</li><li>Collaborate, develop and strategize account plans with executive sponsors and other team members.
</li><li>Strategically guide the client partnership, including greater incorporation of insights into plans and vision for the client, and targeting broader business goals
</li><li>Track progress toward goals and commitments at an executive level, and reporting on them to decision-makers both purely to inform them and to drive progress toward greater advancement
</li><li>Partner with competency leaders on problem mitigation and risk management communications
</li></ul>Strategic Search Optimization
<ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul>Operational Excellence for Search Optimization
<ul><li>Own the execution of comprehensive SEO programs, including AI search strategy, technical SEO, content optimization, off-site popularity, and adjacent services (ie. Content Creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Champion advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Lead opportunities for optimization and growth, and implement changes to
</li></ul>improve and expand SEO focused engagements.
<ul><li>Deliver Optimization results as demonstrated through comprehensive reporting including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul>Thought Leadership and Growth
<ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Create compelling case studies that demonstrate success and innovation across SEO and connected services
</li><li>Lead new business efforts by shaping proposals, participating in pitch meetings, and representing SEO capabilities in integrated solutions
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul>Who You Are
<ul><li>8+ years of SEO experience in a digital agency, consultancy, or enterprise environment, with a proven track record of driving measurable business outcomes
</li><li>3+ years of experience managing SEO teams or direct reports, with a demonstrated ability to grow and mentor talent
</li><li>Deep expertise across technical SEO, on-page and off-page optimization, AI-driven search, and cross-channel integration
</li><li>Proven success leading complex, enterprise-scale SEO programs with defined ROI
</li><li>Strong familiarity with tools and platforms including GA4, Adobe Analytics, Google Search Console, Semrush, Screaming Frog, Looker Studio, and emerging AI-powered SEO technologies
</li><li>Comfortable working in modern CMS environments and proficient in HTML, CSS, and JavaScript fundamentals
</li><li>Skilled in developing and delivering data-informed strategies, performance reports, and consultative recommendations to senior and C-level stakeholders
</li><li>Experienced in new business development, including opportunity scoping, proposal writing, and client presentations
</li><li>Highly organized, with exceptional project management skills and the ability to thrive in a fast-paced, matrixed environment
</li><li>Clear, confident communicator and storyteller, capable of translating complexity into clear action and business impact
</li><li>Bachelor's degree in marketing, business, computer science, or a related field preferred
</li>Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint 
<li>
</li></ul>For New York City, the estimated salary range for this position is between $135,000 and $155,000. For Chicago, the estimated salary range for this position is between $122,000 and $140,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
<ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits.</li></ul></div>
 Degree Level :

SEO Director

B&H Photo Video

<div>
 
 
 Job Overview:
 
 
 
 The SEO Expert is responsible for maximizing search engine rankings for B&amp;H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&amp;H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.
 
 
 
 
 
 
 Essential Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Develop a viable/robust SEO strategy based on SEO best practices and data analytics
 </li>
 <li>
 Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
 </li>
 <li>
 Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
 </li>
 <li>
 Prioritize projects, initiatives and areas of focus based on data analysis
 </li>
 <li>
 Conduct keyword research for individual projects
 </li>
 <li>
 Track and provide regular status reports on ranking positions
 </li>
 <li>
 Request appropriate content and/or refresh existing content to support Search engine ranking needs
 </li>
 <li>
 Request additions and/or modifications to existing category and/or landing pages
 </li>
 <li>
 Develop and implement link building and interlinking strategies
 </li>
 <li>
 Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
 </li>
 <li>
 Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices
 </li>
 </ul>
 
 
 
 
 
 Specific Knowledge, Skills and Abilities:
 
 
 <ul>
 <li>
 Strong analytic skills, high attention to detail and accuracy
 </li>
 <li>
 Ability to prioritize, multi-task and work with multiple teams on a variety of projects
 </li>
 <li>
 Ability to effectively interact with all levels of end users and technical resources
 </li>
 <li>
 Strong project management and communication skills
 </li>
 <li>
 Energetic and self-motivated
 </li>
 </ul>
 
 
 
 
 
 Preferred Education, Experience and Licenses:
 
 
 <ul>
 <li>
 Proven SEO experience
 </li>
 <li>
 In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
 </li>
 <li>
 Working knowledge of HTML, CSS, and JavaScript development and constraints
 </li>
 <li>
 Knowledge of ranking factors and search engine algorithms
 </li>
 <li>
 Up-to-date with the latest trends and best practices in SEO and SEM
 </li>
 </ul>
</div>

Search Engine Optimization Specialist

SEO Strategy Lead

<div>About Us
We&rsquo;re a professional services company at the intersection of marketing and technology &mdash; partnering with ambitious brands to solve complex challenges, accelerate growth, and drive performance. Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world&rsquo;s leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
Your Impact
As an Associate Director of SEO, you will lead and develop our SEO strategy to drive organic growth and ensure the success of our clients' digital marketing campaigns. You will be responsible for collaborating with other practices, managing high-profile client accounts, and developing more junior SEO team members. Your role will involve strategic planning, execution, and continuous optimization of SEO practices to enhance our clients' online visibility and performance. This role requires a deep understanding of SEO best practices, analytics, and the ability to stay ahead of industry trends. The Associate Director, alongside other senior leaders, will integrate SEO offerings into new business pursuits. The ideal candidate will have a proven track record of successful SEO engagements, excellent leadership skills, and the ability to work collaboratively with cross functional teams to realize outcomes for clients. This is a full-time role and requires 2 days per week in the office.
What you&rsquo;ll do
Strategic Planning and Client management
<ul><li>Develop and implement comprehensive SEO focused strategies that align with clients' business goals.
</li><li>Conduct in-depth findability research, competitive analysis, and market trends to inform strategy.
</li><li>Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO.
</li><li>Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner.
</li></ul>Execution, Optimization, Reporting and Analysis
<ul><li>Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics).
</li><li>Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance.
</li><li>Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements.
</li><li>Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations.
</li><li>Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies.
</li></ul>Leadership, Team Management &amp; Collaboration
<ul><li>Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation.
</li><li>Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design &amp; Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies.
</li><li>Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices.
</li></ul>New Business &amp; Marketing support
<ul><li>Create demand for iCrossing services through developing industry POVs and thought leadership papers
</li><li>Craft compelling client case studies to support marketing influenced leads
</li><li>Lead New Business proposal content and oral presentations focused on SEO and related services
</li><li>Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients.
</li></ul>Who you are
Skills / Experience
<ul><li>7+ years&rsquo; experience with SEO for agencies or brands
</li><li>Experience developing junior SEO practitioners with demonstrated leadership skills
</li><li>Bachelor&rsquo;s degree in business, marketing, computer science, information technology, or related field strongly preferred
</li><li>Extensive understanding of SEO principles, best practices, and industry trends
</li><li>Strong analytical skills; ability to draw conclusions from data and take action accordingly
</li><li>Results driven with strong business acumen
</li><li>Strong Web analytics experience across key platforms like Google Analytics &amp; Adobe Analytics
</li><li>Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
</li><li>Experience in new business process; including prospect discovery, sales pitches, and roadmap development
</li><li>Possess strong storytelling and presentation capabilities.
</li><li>Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
</li><li>Highly organized with excellent analytical, time management, problem-solving and project management abilities
</li><li>Proven ability to manage multiple projects and clients simultaneously.
</li><li>Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
</li><li>Excellent communication skills, both written and verbal
</li><li>Strong mathematical, analytical and writing skills
</li>Able to work well in a team environment and have a positive attitude 
<li>
</li></ul>For New York City, the estimated salary range for this position is between $115,000 and $135,000. For Chicago, the estimated salary range for this position is between $104,000 and $122,000. The range for this position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes:
<ul><li>Medical, dental, vision, life and disability insurance
</li><li>401(k) Retirement Plan
</li><li>Flexible Spending &amp; Health Savings Account
</li><li>Paid holidays, vacation, and sick time
</li><li>Parental Leave
</li><li>Employee assistance program and other company benefits</li></ul></div>
 Degree Level :

Associate SEO Director

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