digital marketing manager Jobs in New York

digital marketing manager

seo analyst

seo manager-senior associate Jobs in New York

seo manager-senior associate

seo and website lead

seo strategist - geo & ai optimization Jobs in New York

seo strategist - geo & ai optimization

seo manager

MeanPug Digital

<div>NOTE: This is a client-facing role requiring demonstrated expertise in Local SEO and Technical SEO. 
MeanPug Digital is seeking an experienced Account Strategist to join our team. You will serve as a strategic partner to our clients, leading SEO initiatives and communicating directly with firm leadership on performance, strategy, and growth opportunities. 
 
About MeanPug Digital
MeanPug Digital is a full-service digital agency specializing in legal services marketing. We partner with law firms to deliver comprehensive marketing solutions including web development, PPC, SEO, creative design, strategy, and analytics. Founded in February 2020, we serve as an outsourced CMO and marketing team for our clients.
Requirements
Proven experience in Local, and Organic SEO with measurable results
Strong Technical SEO background including site audits, implementation, and optimization
Excellent client communication and relationship management skills
Experience presenting data-driven recommendations to stakeholders
Ability to manage multiple client accounts simultaneously<h3 class="jobSectionHeader"> 
Key Responsibilities:</h3><h3 class="jobSectionHeader">
Client Management &amp; Strategy</h3><ul>
<li>Serve as the primary point of contact for assigned client accounts</li>
<li>Lead client calls and presentations, providing strategic recommendations and performance updates</li>
<li>Develop and execute comprehensive SEO strategies tailored to each client's goals</li>
<li>Communicate timelines, deliverables, and address client concerns professionally</li>
</ul><h3 class="jobSectionHeader">Local &amp; Technical SEO</h3><ul>
<li>Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities</li>
<li>Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building</li>
<li>Identify on-site technical improvements and collaborate with development teams on implementation</li>
<li>Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues</li>
</ul><h3 class="jobSectionHeader">Content &amp; Optimization</h3><ul>
<li>Plan and delegate content assignments with SEO strategy in mind</li>
<li>Create detailed, SEO-optimized content outlines backed by keyword research</li>
<li>Develop keyword strategies that align with client specialties and search intent</li>
<li>Collaborate with team members to produce high-quality, optimized digital content</li>
</ul><h3 class="jobSectionHeader">Brand Development</h3><ul>
<li>Help establish brand identities for new clients including messaging, positioning, and voice</li>
<li>Craft compelling slogans, mission statements, and branded content</li>
</ul><h3 class="jobSectionHeader">Analytics &amp; Reporting</h3><ul>
<li>Track and report on key performance metrics including traffic, rankings, conversions, and ROI</li>
<li>Utilize project management systems (Asana) to maintain organized workflows and reporting</li>
<li>Translate data into actionable insights for clients and internal teams</li>
</ul>
Benefits<ul>
<li>
Comprehensive health, dental, and vision insurance</li>
<li>401(k) plan with company matching</li>
<li>Flexible work schedule</li>
<li>Professional development opportunities</li>
<li>Dog-friendly office environment</li>
<li>Team building events and activities</li>
<li>Technology stipend for equipment setup</li>
<li>Pet adoption reimbursement (up to $500)</li></ul></div>

SEO Manager

JPMorganChase

<div>JOB DESCRIPTION 
Join our dynamic SEO Services Team and make a direct impact on how we deliver digital excellence. Your work will streamline processes and empower teams to deliver faster, smarter results.
As a Search Engine Optimization (SEO) Manager on the Paid Media team, you&rsquo;ll be the central hub for managing and prioritizing requests across Technical SEO, Automation, and Authoring. You&rsquo;ll ensure every request is captured, assigned, and tracked, driving efficiency and clarity for multiple business lines. Your role is vital to optimizing our content production and supporting strategic growth.
Job responsibilities<ul><li>
Receive, review, and log incoming requests for audits, tooling, and authoring.</li><li>
Assess request completeness and clarify requirements with stakeholders.</li><li>
Assign requests to appropriate teams based on scope and priority.</li><li>
Track progress and provide status updates to stakeholders and leadership.</li><li>
Maintain documentation and intake records in Confluence and other platforms.</li><li>
Identify bottlenecks and recommend process improvements.</li><li>
Collaborate with segment leads to balance workload and resources.</li><li>
Generate regular reports on intake volume, allocation, turnaround times, and outcomes.</li><li>
Analyze intake trends to forecast resource needs and inform hiring decisions.</li><li>
Proactively redistribute requests during peak periods or overloads.</li><li>
Facilitate communication between requestors and internal teams for timely updates.</li></ul>
Required qualifications, capabilities, and skills<ul><li>
Experience managing workflows and task assignments in multi-team environments.</li><li>
Strong written and verbal communication skills for stakeholder management.</li><li>
Ability to design, document, and optimize intake and workflow processes.</li><li>
Working understanding of digital marketing, SEO, automation, and web authoring.</li><li>
Hands-on experience with Workfront, Confluence, Jira, and Microsoft Teams.</li><li>
Excellent organizational skills and attention to detail.</li><li>
Ability to manage multiple requests simultaneously.</li><li>
Quick issue assessment, conflict resolution, and escalation skills.</li><li>
Understanding of Adobe Experience Manager (AEM) authoring processes.</li><li>
Experience driving adoption of new tools or processes.</li></ul>
Preferred qualifications, capabilities and skills<ul><li>
Bachelors degree in Marketing or related field preferred</li><li>
Exposure to Agile or Scrum practices and prior SEO/web development experience.</li></ul>
ABOUT US 
Chase is a leading financial services firm, helping nearly half of America&rsquo;s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants&rsquo; and employees&rsquo; religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans 
 
 
ABOUT THE TEAM 
<div>
Our Consumer &amp; Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We&rsquo;re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions &ndash; all while ranking first in customer satisfaction.</div><div> 
 
</div><div>Marketing &amp; Communications teams shape the firm&rsquo;s brand and protect and grow the firm&rsquo;s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center &amp; the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.</div></div>

SEO Manager-Senior Associate

<div>
 
 Job Description
 
 
 
 Join our dynamic SEO Services Team and make a direct impact on how we deliver digital excellence. Your work will streamline processes and empower teams to deliver faster, smarter results.
 
 
 As a Search Engine Optimization (SEO) Manager on the Paid Media team, you&rsquo;ll be the central hub for managing and prioritizing requests across Technical SEO, Automation, and Authoring. You&rsquo;ll ensure every request is captured, assigned, and tracked, driving efficiency and clarity for multiple business lines. Your role is vital to optimizing our content production and supporting strategic growth.
 
 
 
 Job Responsibilities
 
 
 
 <ul>
 <li>
 Receive, review, and log incoming requests for audits, tooling, and authoring.
 </li>
 <li>
 Assess request completeness and clarify requirements with stakeholders.
 </li>
 <li>
 Assign requests to appropriate teams based on scope and priority.
 </li>
 <li>
 Track progress and provide status updates to stakeholders and leadership.
 </li>
 <li>
 Maintain documentation and intake records in Confluence and other platforms.
 </li>
 <li>
 Identify bottlenecks and recommend process improvements.
 </li>
 <li>
 Collaborate with segment leads to balance workload and resources.
 </li>
 <li>
 Generate regular reports on intake volume, allocation, turnaround times, and outcomes.
 </li>
 <li>
 Analyze intake trends to forecast resource needs and inform hiring decisions.
 </li>
 <li>
 Proactively redistribute requests during peak periods or overloads.
 </li>
 <li>
 Facilitate communication between requestors and internal teams for timely updates.
 
 
 </li>
 </ul>
 
 Required Qualifications, Capabilities, And Skills
 
 
 
 <ul>
 <li>
 Experience managing workflows and task assignments in multi-team environments.
 </li>
 <li>
 Strong written and verbal communication skills for stakeholder management.
 </li>
 <li>
 Ability to design, document, and optimize intake and workflow processes.
 </li>
 <li>
 Working understanding of digital marketing, SEO, automation, and web authoring.
 </li>
 <li>
 Hands-on experience with Workfront, Confluence, Jira, and Microsoft Teams.
 </li>
 <li>
 Excellent organizational skills and attention to detail.
 </li>
 <li>
 Ability to manage multiple requests simultaneously.
 </li>
 <li>
 Quick issue assessment, conflict resolution, and escalation skills.
 </li>
 <li>
 Understanding of Adobe Experience Manager (AEM) authoring processes.
 </li>
 <li>
 Experience driving adoption of new tools or processes.
 
 
 </li>
 </ul>
 
 Preferred Qualifications, Capabilities And Skills
 
 
 
 <ul>
 <li>
 Bachelors degree in Marketing or related field preferred
 </li>
 <li>
 Exposure to Agile or Scrum practices and prior SEO/web development experience.
 
 
 </li>
 </ul>
 
 About Us
 
 
 
 Chase is a leading financial services firm, helping nearly half of America&rsquo;s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
 
 
 We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
 
 
 We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants&rsquo; and employees&rsquo; religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
 
 
 Equal Opportunity Employer/Disability/Veterans
 
 
 
 About The Team
 
 
 
 Our Consumer &amp; Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We&rsquo;re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions &ndash; all while ranking first in customer satisfaction.
 
 
 Marketing &amp; Communications teams shape the firm&rsquo;s brand and protect and grow the firm&rsquo;s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center &amp; the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.
</div>

CLEAR

<div>Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 30+ million passionate members and hundreds of partners around the world, CLEAR's identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.

As CLEAR's Website &amp; SEO Lead, you'll own our website as a core growth channel driving traffic, engagement, and enrollments. You'll lead day-to-day SEO and content initiatives, grow our blog and FAQs, and ensure our site is always optimized to tell CLEAR's story. Partnering closely with the Paid Media and Creative teams, you'll use SEO and website insights to optimize campaigns and landing pages, maximizing performance across channels.

You'll bring a marketer's mindset to SEO by blending content strategy and data-driven optimization. Collaborating with Creative and Marketing, you'll execute website strategies that improve the customer journey and strengthen CLEAR's presence in the search landscape. Your work will directly shape how customers find, experience, and enroll with CLEAR driving measurable growth and impact. 


What you'll do:
<ul>
<li>Own website strategy &amp; management: Oversee CLEAR's website as a marketing channel ensuring content, UX, and performance align with business goals.</li>
<li>Lead SEO marketing initiatives: Drive organic growth by improving search visibility through keyword research, on-page optimization, and enhanced results (e.g., FAQs, how-to guides, events).</li>
<li>Build a content engine: Develop and scale a blog strategy that strengthens our thought leadership and fuels enrollments by garnering organic search engine and LLM-referral traffic.</li>
<li>Implement structured data: Leverage structured data Schema Markup to increase appearances in SERP Features and visibility in LLMs, statically for individual pages and programmatically where feasible.</li>
<li>Maintain content quality &amp; governance: Ensure all web content follows SEO best practices, brand guidelines, and provides a clear, consistent user experience.</li>
<li>Partner with paid media: Collaborate on campaign landing pages and site optimizations that improve customer journeys and maximize ROAS and conversion rates.</li>
<li>Support launches &amp; campaigns: Work cross-functionally with Product, Creative, and Marketing to execute site enhancements for campaigns, product launches, and always-on programs.</li>
<li>Manage site health &amp; best practices: Monitor site speed, metadata, and overall performance to ensure a smooth user experience and strong search visibility.</li>
<li>Track &amp; optimize performance: Leverage Google Tag Manager and analytics tools (GA4, Search Console, Looker) to track key website events, run A/B tests, and turn insights into continuous improvements.</li>
<li>Analyze and improve customer journeys: Evaluate how visitors move through the site and enhance their experience by making pages faster, easier to use, and aligned with Google's performance standards.</li>
<li>Site testing &amp; personalization: Launch testing and personalization initiatives on the sitewide or individual page level, leveraging insights from said initiatives to improve the production site's conversation rate.</li>
<li>Search innovation: Balance today's SEO best practices with the future of AI-powered discovery, helping CLEAR remain visible and relevant as customer search behaviors evolve.</li></ul> 


How you'll measure success:
<ul>
<li>Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance and share progress with leadership.</li>
<li>Expand CLEAR's content footprint through a blog and FAQ strategy that drives engagement and thought leadership.</li>
<li>Execute A/B tests and optimizations that measurably improve enrollments across the website.</li>
<li>Develop strong partnerships with Marketing and Creative teams by collaborating effectively to deliver website strategies, campaigns, and content that support CLEAR's growth goals.</li></ul> 


What you're great at:
<ul>
<li>A passion for improving the customer experience through innovative web and SEO strategies.</li>
<li>Proven success managing websites as core marketing channels with a track record of enhancing site performance to meet business goals.</li>
<li>Proficiency in WebFlow and Webflow Optimize (FKA Intellimize) or similar website-building platforms.</li>
<li>Skilled in Google Analytics, Google Search Console, Google Tag Manager, and data visualization tools like Looker.</li>
<li>Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.</li>
<li>A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.</li>
<li>GEO/AEO/AIO initiatives and strategies to drive visibility in LLMs and Google AI Overviews</li>
<li>The ability to balance short-term wins with long-term strategic growth.</li>
<li>Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.</li>
<li>A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.</li></ul> 


How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning &amp; development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $130,000-$160,000, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

#LI-Onsite</div>

SEO and Website Lead

Barkley

<div>MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.
<ul>
<li>$1 Billion+ in Annual Billings 
</li>
<li>200 Team Members 
</li>
<li>Our tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024</li></ul> 


We&rsquo;re looking for an execution-driven SEO &amp; AI Optimization Supervisor to own organic growth for a few key clients. You&rsquo;ll blend technical SEO, content strategy, and AI-powered search to deliver measurable business impact.

You love data, think creatively, and don&rsquo;t take yourself too seriously. We&rsquo;re an indie agency with soul - curious, fast-moving, and full of good energy. You hate micromanagers because you are extremely reliable, strategic, and get the job done!

Execution &amp; Technical SEO
<ul>
<li>Lead day-to-day SEO: audits, keyword research, content optimization, local SEO, ASO, and structured data.</li>
</ul><ul><li>Execute hands-on in CMS platforms - publishing, optimizing, and improving site structure.</li>
</ul><ul><li>Partner with dev and product teams on redesigns, migrations, and new builds.</li>
</ul><ul><li>Troubleshoot crawl, indexation, and performance issues quickly and clearly.</li>
</ul>
AI Optimization &amp; GEO
<ul>
<li>Use AI-assisted keyword clustering, content gap analysis, and smart linking to boost visibility across traditional and generative search.</li>
</ul><ul><li>Apply GEO principles to strengthen brand presence in Google SGE, ChatGPT, Perplexity, and Gemini.</li>
</ul><ul><li>Help evolve scalable AI + SEO frameworks that blend creativity and automation.</li>
</ul>
Strategy &amp; Collaboration
<ul>
<li>Collaborate across media teams to ensure campaigns stay connected and effective.</li>
</ul><ul><li>Build data-driven roadmaps and translate insights into clear recommendations.</li>
</ul><ul><li>Tell stories with data - highlight trends, growth, and ROI through reports and dashboards.</li>
</ul>
Leadership &amp; Growth
<ul>
<li>Share learnings, mentor junior SEOs, and champion AI-driven best practices.</li>
</ul><ul><li>Support new-business pitches with insights and strategy input.</li>
</ul><ul><li>Contribute to playbooks that refine our SEO + AI approach.</li>
</ul>
Qualifications
<ul>
<li>Minimum of 3 years leading SEO and Content Marketing strategies</li>
</ul><ul><li>Minimum of 2 years in a client-facing or agency role.</li>
</ul><ul><li>Strong technical SEO and analytical skills.</li>
</ul><ul><li>Proficient in GA4, GSC, Looker, and Google Sheets/Slides.</li>
</ul><ul><li>Experienced with Screaming Frog, DeepCrawl, OnCrawl, and SEMrush.</li>
</ul><ul><li>Reliable, strategic, detail-oriented - you get things done without micromanagement.</li>
</ul>
Bonus / Nice to Have
<ul>
<li>A sixth sense for when Google is about to roll out an update.</li>
</ul><ul><li>Knowledge of API integrations, Vibe coding, and basic web development (HTML, schema, or automation scripting)</li>
</ul><ul><li>Familiarity with paid search</li>
</ul><ul><li>Google Analytics Certification</li>
</ul><ul><li>BS/BA degree preferred</li></ul> 


The annual gross base salary range is $80,000- $92,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate&rsquo;s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K. 

<div><h3 class="jobSectionHeader">BarkleyOKRP&rsquo;s Commitment to Diversity &amp; Inclusion</h3>
<ul><li>We believe being radically diverse and inclusive is the key to becoming one of the world&rsquo;s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.</li>
<li>BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.</li></ul></div></div>

Supervisor, SEO & AI Optimization

TD Bank

<div>Work Location:
New York, New York, United States of America
Hours:
40
Pay Details:
$115,440 - $186,160 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The US SEO &amp; Content Marketing Lead will oversee SEO and public site content strategy, driving visibility, engagement, and growth across all TD business lines. Reporting directly to the Head of US Growth Marketing, this role oversees the development, delivery, and optimization of enterprise SEO initiatives. This role will oversee SEO and content programs supporting multiple US business lines and manage a seven-figure capabilities portfolio of vendor and agency partnerships.
As a strategic partner to the leadership team and key subject matter expert, this role will help define TD&rsquo;s SEO &amp; AI-Search strategy to help TD succeed in a rapidly evolving search landscape. The role requires deep collaboration with Canadian Center of Excellence teams, product marketing, design, analytics, governance, and external agencies to align SEO and content efforts with enterprise priorities by integrating advancements in generative AI, structured data, and schema optimization.
This leader will manage two direct reports and oversee vendor relationships with external partners (Conductor, Yext, etc.) in addition to managing agency partners and internal content resources. The successful candidate will combine strategic thinking with strong stakeholder management, digital fluency, and people leadership to deliver high-impact SEO and content initiatives. Other responsibilities include building internal and external relationships, driving operational excellence and delivering clear POVs on digital trends.
The Senior Group Manager, Digital Marketing leads a team of marketing professionals in the development, delivery, and evaluation of large and/or highly complex and diverse digital, social or content marketing service offerings. As a strategic partner to the leadership team and key subject matter expert, the Senior Group Manager, Digital Marketing helps drive the strategic agenda of the overall team, function, and/or assigned portfolio(s) and financials as well as identifies operational efficiencies and opportunities with other business management/enterprise areas.
Depth &amp; Scope:
<ul><li>Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
</li><li>Oversees and leads a large and/or highly complex and diverse reporting function for an area of significant risk, complexity or scope while growing talent, developing skills and capabilities to achieve career goals, support project/initiative success and achieve business results
</li><li>Manages and oversees the overall discipline and strategy for the respective areas while aligning to the enterprise best practices
</li><li>Provides coaching, mentorship and guidance to practitioners, business, executives within area of expertise
</li><li>Acts as a strategic partner to leadership team on the management of the portfolio and financials, with deep industry, external/internal, enterprise knowledge, recognizing and anticipating emerging trends and; identifying operational efficiencies and opportunities with other business management/enterprise areas
</li><li>Facilitates key strategic discussions and provides thought leadership to executive audience (output may include strategic roadmap and/or deliverables/frameworks/short to long term goals, etc.)
</li><li>Sets operational team direction and collaborates with others to execute on common goals
</li><li>Focuses on longer-range planning for functional area (e.g. 12 months or greater)
</li></ul>Education &amp; Experience:
<ul><li>Undergraduate degree and/or relevant professional certifications, designations, or equivalent required
</li><li>10+ years relevant experience
</li><li>Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
</li><li>Knowledge of current and emerging competitor and market trends
</li><li>Knowledge of risk management environment, standards and regulations
</li><li>Ability to contribute to strategic direction of the function and provide advice to senior leadership
</li><li>Ability to forecast initiatives and demand in order to develop annual strategic plan
</li><li>Skill in managing budgets, P&amp;L and resource allocation
</li><li>Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
</li><li>Skill in talent development and performance management
</li><li>Ability to exercise sound judgement in making decisions
</li><li>Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
</li><li>Ability to work collaboratively and build relationships across teams and functions
</li><li>Skill in using computer applications including MS Office
</li><li>Ability to analyze, organize and prioritize work while meeting multiple deadlines
</li><li>Ability to work successfully as a member of a team and independently
</li><li>Ability handle confidential information with discretion
</li></ul>Preferred Skills:
<ul><li>Advanced knowledge of technical SEO, structured data, and AI-driven search innovation.
</li><li>Strong analytical and reporting skills, with proficiency in data interpretation and storytelling.
</li><li>Proven experience leading complex, cross-functional SEO and content teams, establishing priorities and operational direction to achieve growth and visibility objectives.
</li><li>Ability to facilitate key strategic discussions and provide thought leadership to executive audiences, including the development of strategic roadmaps, frameworks, and long-term goals.
</li><li>Experience building AI-search-forward roadmaps, anticipating the impact of emerging technologies (e.g., Google AI Overviews, ChatGPT Search) and evolving consumer search behaviors.
</li><li>Track record of delivering measurable improvements in organic visibility, traffic quality, and conversion performance for large-scale public sites.
</li><li>Experience managing vendor and agency relationships.
</li><li>Skilled in leading contract negotiations and renewals with external partners and technology vendors, ensuring favorable terms and alignment with strategic and financial objectives.
</li><li>Track record of developing growth strategies that result in tangible business outcomes
</li><li>Self-motivated and intellectually curious, with a passion for learning new tools and technologies
</li><li>Experience working in financial services or regulated industries preferred but not required
</li></ul>Customer Accountabilities:
<ul><li>Defines and builds best-in-class digital marketing capabilities, including the enablement of end-customer personalization and/or line of business optimization
</li><li>Manages internal partner/business relationship strategy to enable collaboration with and leverage capabilities of other enterprise functions, driving alignment among relevant stakeholders
</li><li>Manages/leads external partner/vendor relationships to achieve strategic objectives and/or project fulfilment, including interaction model, budgetary considerations, and relevant risk/compliance requirements
</li><li>Synthesizes and communicates broad view of market and/or industry changes that affect the digital marketing space
</li><li>Manages and delivers digital marketing innovation opportunities via active monitoring of industry trends and/or evolving regulatory environment
</li><li>May also be responsible for building, owning, executing, and improving best-in-class automation technologies in fulfilment of digital marketing and/or business line objectives
</li><li>Acts as a subject matter expert, internal and external, in all digital marketing channels, providing input/thought leadership on brand, business/customer strategy, planning functions, analytics, and/or consumer research
</li></ul>Shareholder Accountabilities:
<ul><li>Works closely with key business leaders to develop business plan, ensuring the optimal use of resources and leverages TD&rsquo;s operating model to maximize efficiency, effectiveness and scale
</li><li>Plans and executes on strategic activities, reviews and communicates results, and adjusts tactics accordingly
</li><li>Executes on the annual business plan to deliver results aligned with business strategies
</li><li>Manages overall budget, revenue and expenditures, meets business objectives while increasing efficiency and effectiveness
</li><li>Proactively identifies key business opportunities, researches and recommends enhancements/modifications, develops strategies to achieve recommendations and works closely with team to execute and implement
</li><li>Monitors and communicates the effectiveness of strategies, programs, and practices related to own area of expertise
</li><li>Protects the interests of the organization &ndash; identifies and manages risks, and escalates non-standard, high risk transactions/activities as necessary
</li><li>Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
</li><li>Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
</li><li>Ensures employees are knowledgeable; and assumes responsibility to minimize operational and regulatory risk by complying with Bank and industry Code of Conduct
</li></ul>Employee/Team Accountabilities:
<ul><li>Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
</li><li>Develops annual and/or long-term plans for own area and influences plans well beyond area managed
</li><li>Responsible for management of the overall team providing both leadership and guidance
</li><li>Sets targets and objectives for the team, and delivers results
</li><li>Grows team expertise to align with business/enterprise demand and direction; assesses team skills and capabilities and continually looks for ways to provide and enhance the value delivered
</li><li>Leads a high performing team; provides on-going feedback and performance reviews, coaches and develops employees and ensures performance management activities are undertaken and provides regular input into employee assessments and development plans
</li><li>Leads the process of setting performance objectives for the team; tracks, monitors and effectively addresses and/or rewards performance in a timely manner
</li><li>Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
</li><li>Shares knowledge, information, skills, and subject matter expertise among the team and ensures the timely communication of issues and encourages good working relationships with other functions and teams
</li><li>Supports an environment where team freely escalates business challenges; facilitates change through positive reinforcement of milestones and successes
</li><li>Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
</li><li>Establishes and fosters a cohesive team; promotes a fair and equitable environment that supports a diverse workforce and encourages the team to achieve common goals and objectives
</li><li>Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
</li></ul>Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
<ul><li>Domestic Travel &ndash; Occasional
</li><li>International Travel &ndash; Never
</li><li>Performing sedentary work &ndash; Continuous
</li><li>Performing multiple tasks &ndash; Continuous
</li><li>Operating standard office equipment - Continuous
</li><li>Responding quickly to sounds &ndash; Occasional
</li><li>Sitting &ndash; Continuous
</li><li>Standing &ndash; Occasional
</li><li>Walking &ndash; Occasional
</li><li>Moving safely in confined spaces &ndash; Occasional
</li><li>Lifting/Carrying (under 25 lbs.) &ndash; Occasional
</li><li>Lifting/Carrying (over 25 lbs.) &ndash; Never
</li><li>Squatting &ndash; Occasional
</li><li>Bending &ndash; Occasional
</li><li>Kneeling &ndash; Never
</li><li>Crawling &ndash; Never
</li><li>Climbing &ndash; Never
</li><li>Reaching overhead &ndash; Never
</li><li>Reaching forward &ndash; Occasional
</li><li>Pushing &ndash; Never
</li><li>Pulling &ndash; Never
</li><li>Twisting &ndash; Never
</li><li>Concentrating for long periods of time &ndash; Continuous
</li><li>Applying common sense to deal with problems involving standardized situations &ndash; Continuous
</li><li>Reading, writing and comprehending instructions &ndash; Continuous
</li><li>Adding, subtracting, multiplying and dividing &ndash; Continuous
</li></ul>The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities &amp; duties are considered essential functions for ADA purposes.
Who We Are:
 
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you&rsquo;ve got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we&rsquo;re here to support you towards your goals. As an organization, we keep growing &ndash; and so will you.
Our Total Rewards Package 
 
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
Additional Information:
 
We&rsquo;re delighted that you&rsquo;re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we&rsquo;re committed to providing the support our colleagues need to thrive both at work and at home.
 
 
Colleague Development
 
If you&rsquo;re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You&rsquo;ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD &ndash; and we&rsquo;re committed to helping you identify opportunities that support your goals.
 
 
Training &amp; Onboarding
 
We will provide training and onboarding sessions to ensure that you&rsquo;ve got everything you need to succeed in your new role.
 
 
Interview Process
 
We&rsquo;ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.</div>

Senior Group Manager, US SEO & Content Marketing Lead

The Cervantes Group

Role Description:The Platform Product Manager will own the strategy and delivery of our banking client&rsquo;s web and app experience platforms. This role will be operating in the Marketing Technology team and focuses on Adobe Experience Manager (Sites &amp; Assets), Adobe Target, and related optimization capabilities while guiding these platforms evolve to support marketing, CX, and product needs. This person will ensure they are scalable, compliant, and easy to use for business teams and will work closely with the Web Marketing team (focused on website strategy, CRO, SEO, and campaign execution), IT, Product, and global partners to drive adoption and maximize value from our investments in Adobe Experience Cloud Responsibilities:<ul><li>Own the roadmap and backlog for web &amp; app experience platforms (AEM Sites &amp; Assets, Adobe Target, DAM, Adobe Campaign), aligned to the Marketing Value Stream strategy.</li><li>Partner with the Web Marketing team to ensure platform capabilities enable CRO, SEO, and campaign execution goals while translating business needs into platform requirements, user stories, and acceptance criteria for the Experience Platform squad.</li><li>Collaborate with IT and Global teams to deliver enhancements, integrations, and platform stability in addition to ensuring marketing teams are trained and enabled to use tools effectively based on their role/responsibility.</li><li>Act as the bridge between technology delivery and marketing adoption within Agile workstreams.</li><li>Define KPIs and success measures for platform usage, adoption, and business impact (e.g., personalization velocity, content reuse, test performance).</li><li>Monitor platform maturity, identify gaps, and drive the evolution of AEM and Target into app and logged-in environments.</li><li>Advocate for marketing&rsquo;s needs in enterprise and global forums and ensure platforms are developed with compliance, governance, and scalability in mind.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s Degree is required</li><li>5+ years in Product Management, Platform Management, or MarTech/AdTech experience</li><li>Hands-on experience with Adobe Experience Manager (sites, which is the CMS and assets, which is the DAM) and Adobe Target experience</li><li>Strong understanding of web and app optimization, CRO, SEO, and personalization</li><li>Excellent communication and stakeholder management skills, able to translate between marketing and technical teams</li><li>Experience enabling business users on new tools and driving adoption/governance</li><li>Proven success working with cross-functional squads in agile delivery environments</li><li>Familiarity with agile ceremonies, backlog management, and user story writing</li></ul>Preferred Requirements:<ul><li>Bilingual in Spanish and English is highly preferred</li><li>Experience working cross functionally with global teams</li><li>Experience with first time implementation of AEM (Adobe experience manager)</li><li>Experience setting up and managing a DAM digital asset management system for a marketing team</li></ul>Job Type: Full-timePay: $105,000.00 - $112,000.00 per yearAbility to commute/relocate:<ul><li>New York, NY 10001: Reliably commute or planning to relocate before starting work (Required)</li></ul>Experience:<ul><li>MarTech/AdTech: 5 years (Required)</li><li>Adobe Experience Manager: 5 years (Required)</li><li>app optimization, CRO, SEO, etc: 5 years (Required)</li></ul>Work Location: Hybrid remote in New York, NY 10001

Product Manager - MarTech

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