business development manager Jobs in Istanbul

business development manager

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trade marketing manager

Danone

<div>
 <strong>
  About The Job
  <br/>
  <br/>
 </strong>
 <strong>
  Danone T&uuml;rkiye
 </strong>
 is looking for a talented colleague for the
 <strong>
  "Senior Trade Marketing Manager
 </strong>
 " position.
 <br/>
 <br/>
 As a
 <strong>
  Senior Trade Marketing Manager
 </strong>
 , you will report to the
 <em>
  Head of Shopper Excellence &amp; Sales Transformation
 </em>
 and lead a team of
 <em>
  3 direct reports.
 </em>
 You will be responsible for driving the development and execution of trade marketing initiatives across channels. This role will play a critical part in enhancing product visibility, strengthening relationships with retailers and distributors, and ensuring alignment with the company&rsquo;s overall commercial strategy.
 <br/>
 <br/>
 If you are looking for a job to work in a dynamic, diverse, and growing business, you may be the perfect match for this position! Take this opportunity to GROW together!
 <br/>
 <br/>
 <strong>
  In this role you will;
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and Implement Trade Marketing Strategies
  </li>
  <li>
   Design and execute strategic trade marketing plans aligned with overall business objectives.
  </li>
  <li>
   Identify the most effective channels and tactics to promote products within sales channels.
  </li>
  <li>
   Create and implement promotional strategies and campaigns to maximize product visibility and accelerate sales growth.
  </li>
  <li>
   Plan and manage trade promotions, incentives, and discounts in alignment with the Commercial Strategy team.
  </li>
  <li>
   Retailer and Distributor Engagement
  </li>
  <li>
   Build and maintain strong partnerships with key retailers and distributors.
  </li>
  <li>
   Ensure effective execution of trade marketing initiatives to enhance brand presence.
  </li>
  <li>
   Campaign Management
  </li>
  <li>
   Lead the planning, execution, and evaluation of trade marketing campaigns.
  </li>
  <li>
   Ensure timely, on-budget delivery of campaigns with measurable impact on sales and brand KPIs.
  </li>
  <li>
   Develop robust plans for traditional trade KPIs, ensuring excellence in execution.
  </li>
  <li>
   Performance Measurement &amp; Reporting
  </li>
  <li>
   Analyze market and campaign data to generate actionable insights.
  </li>
  <li>
   Track, measure, and report performance of trade marketing activities to senior management and stakeholders.
  </li>
  <li>
   Leverage data-driven insights to refine strategies and improve future activations.
  </li>
  <li>
   Innovation &amp; Continuous Improvement
  </li>
  <li>
   Drive innovation in trade marketing by ensuring strong KPIs across all relevant channels.
  </li>
  <li>
   Support new product development (NPD) launches in field, ensuring customer needs are met.
  </li>
  <li>
   Budget Management
  </li>
  <li>
   Monitor promotion and POS effectiveness, providing corrective measures when needed.
  </li>
  <li>
   Develop and manage the trade marketing budget, ensuring optimal allocation of resources.
  </li>
  <li>
   Track ROI for all trade marketing activities.
  </li>
  <li>
   Collaborate with sales, marketing, procurement, and suppliers to develop impactful in-store visibility strategies.
  </li>
  <li>
   Cross-Functional Collaboration
  </li>
  <li>
   Partner with functional teams to design tailored recommendations per channel.
  </li>
  <li>
   Ensure seamless execution and timely delivery of promotional activities.
  </li>
  <li>
   Team Leadership &amp; Development
  </li>
  <li>
   Lead, mentor, and inspire a team of trade marketing professionals.
  </li>
  <li>
   Foster a culture of collaboration, innovation, and continuous improvement.
  </li>
  <li>
   Set clear goals, provide ongoing coaching, and drive team performance.
  </li>
  <li>
   Compliance &amp; Best Practices
  </li>
  <li>
   Ensure trade marketing activities comply with company policies, legal regulations, and industry standards.
  </li>
  <li>
   Champion best practices to ensure a consistent and high-quality brand experience across channels.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Business Administration or a related field
  </li>
  <li>
   Minimum of 7 years of professional experience in Trade Marketing or Sales within the FMCG industry
  </li>
  <li>
   Proven people management expertise and strong leadership capabilities, with the ability to inspire, engage, and influence teams
  </li>
  <li>
   Advanced analytical skills with solid knowledge of data management and interpretation
  </li>
  <li>
   Strong communication abilities, with persistence in driving and following up on projects across internal stakeholders (Sales, Marketing, Supply Chain, Finance)
  </li>
  <li>
   Highly result-oriented, proactive, and initiative-driven professional
  </li>
  <li>
   Strong capability to build and manage effective relationships with the sales team
  </li>
  <li>
   Proficiency in MS Office applications and strong presentation skills
  </li>
  <li>
   Excellent command of written and spoken English
   <br/>
   <br/>
  </li>
 </ul>
 About us
 <br/>
 <br/>
 <strong>
  Being a Danoner means that you create your own working experience.
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You could design your own way of working with our hybrid working model.
  </li>
  <li>
   Our head office is in Ata&scedil;ehir.
  </li>
  <li>
   You could decide your daily 8-hours of working period within our flexible-working hours practice.
  </li>
  <li>
   We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!
  </li>
  <li>
   Summers are flexible here! You could work fully remote for 4 weeks during July and August.
  </li>
  <li>
   We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.
  </li>
  <li>
   Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of "Im New in Danone Leave"; 1 day of "My Future is Good Leave" for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.
   <br/>
   <br/>
  </li>
 </ul>
 We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.
 <br/>
 <br/>
 All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.
 <br/>
 <br/>
 <strong>
  Working with us
 </strong>
 is about being able to do things your way. The way you work, the way you develop, the way you progress,
 <strong>
  i
 </strong>
 <strong>
  t&rsquo;s all up to you.
  <br/>
  <br/>
 </strong>
 Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&inodot;rma, and we absolutely guarantee that you can just be yourself.
 <br/>
 <br/>
 <strong>
  Be innovative and entrepreneurial and the impact you could make might just amaze you
 </strong>
 . Join our movement for a healthier world.
 <strong>
  One Planet One Health BY YOU.
  <br/>
  <br/>
 </strong>
 At Danone T&uuml;rkiye, inspired by our
 <strong>
  B Corp
 </strong>
 journey, we continuously challenge ourselves to improve and measure our social and environmental impact. This journey inspires us to constantly challenge ourselves, measure what truly matters, and create long-term value &mdash; not just for our business, but for our people, partners, communities, and future generations.
 <strong>
  If you&rsquo;re looking to grow your career with purpose, you&rsquo;re in the right place.
  <br/>
  <br/>
 </strong>
 <strong>
  What We Offer
  <br/>
  <br/>
 </strong>
 This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive "change" &amp; "growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.
 <br/>
 <br/>
 <strong>
  What&rsquo;s next?
  <br/>
  <br/>
 </strong>
 Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!
 <br/>
 <br/>
</div>


Senior Trade Marketing Manager

Wyser

<div>
 <p>
  Wyser is an international Search &amp; Selection company, present across 3 continents and part of Gi Group Holding.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Our client is a leading global FMCG company with a strong presence in the food and confectionery category. We are currently seeking an experienced and strategic Region Trade Marketing Manager to join their T&uuml;rkiye operations.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Job Description
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop and lead the company&rsquo;s trade and shopper marketing strategy in line with market trends, category priorities, and consumer behaviors.
  </li>
  <li>
   Translate brand plans into compelling in-store activation strategies across multiple channels including Modern Trade, Traditional Trade, eCommerce, and Out-of-Home.
  </li>
  <li>
   Collaborate with sales and brand marketing teams to ensure seamless execution of commercial initiatives.
  </li>
  <li>
   Design and implement channel-specific visibility and conversion plans based on shopper insights and customer profiles.
  </li>
  <li>
   Drive engagement with key retail partners through joint business planning and customized trade programs.
  </li>
  <li>
   Lead and develop a high-performing team across trade marketing, activation, and revenue management functions.
  </li>
  <li>
   Monitor and manage trade investments, pricing strategies, and promotional activities to optimize ROI and business growth.
  </li>
  <li>
   Analyze retail and shopper data to identify opportunities, measure performance, and adjust strategies accordingly.
  </li>
  <li>
   Ensure cross-functional alignment across sales, marketing, supply chain, and finance for synchronized market execution.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  Education and Experience
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s or master&rsquo;s degree in marketing, Business Administration, or a related field.
  </li>
  <li>
   Min. 10+ years of experience in Trade Marketing, Shopper Marketing, or Commercial roles within the FMCG industry.
  </li>
  <li>
   Proven leadership experience in managing teams and driving cross-functional collaboration.
  </li>
  <li>
   Deep understanding of retail dynamics, category management, pricing structures, and promotional mechanics.
  </li>
  <li>
   Strong analytical mindset with experience in data-driven decision-making.
  </li>
  <li>
   Excellent communication, negotiation, and stakeholder management skills.
  </li>
  <li>
   Fluency in English (written and spoken) is required.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  &ldquo;GI GROUP AND WYSER TURKEY SE&Ccedil;ME VE YERLE&Scedil;T&Idot;RME A.&Scedil;. T&uuml;rkiye &Idot;&scedil; Kurumu'nun 26.12.2023 tarihli 15198570 No'lu lisans sahibi &ouml;zel istihdam b&uuml;rosudur.&ldquo;
 </p>
 <p>
 </p>
</div>


Region Trade Marketing Manager

Mey Diageo

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  Reserve Brands Sales Manager
  <br/>
  <br/>
 </strong>
 <strong>
  Who We Are
  <br/>
  <br/>
 </strong>
 We are on a journey to reloading and renewing the socialization and celebration heritage of this land for generations to come.
 <br/>
 <br/>
 We strive to establish ourselves as the top-performing, reputable consumer products company in Turkey.
 <br/>
 <br/>
 <strong>
  What about the role?
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   The Luxury Division team focus on super-premium and luxury led opportunities across the discerning on-trade&amp; off-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading Influencer accounts are icons within the trade and build a halo for Diageo Luxury portfolio
  </li>
  <li>
   You would be responsible for implementation of strategies and supervising the execution of Commercial plans to consistently deliver Sales, distribution, execution quality within approved budgets &amp; resources. You would lead and influence the partner&rsquo;s Customer Marketing team in planning, coordinating, supervising company and customer &ndash; initiated programs consistent with the Commercial strategies.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What you will be doing?
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   You will develop Diageo Reserve brand stories, plans, priorities and internal sales target working with the sales and marketing teams to activate these plans in a commercially viable manner whilst building brand equity, (All processes will be carried out in full compliance with competition law)
  </li>
  <li>
   You will develop a solid understanding of Diageo Reserve Channel customer base (universe, positioning, value chain, constraints, ambition) spending time in trade with account manager to develop efficient and adapted tools
  </li>
  <li>
   You will provide regular reporting and evaluation (monthly channel/marketing meetings) to ensure that no activity delivers against agreed internal KPI&rsquo;s, business objectives and expected ROI
  </li>
  <li>
   Making recommendations and including in category TP plans with detailed analysis of data from sources such as AC Nielsen and Vision Plus, which are two of the sources measuring our market situation
  </li>
  <li>
   Brand &amp; Business Development: work closely with Marketing team for the alignment of brand strategies by channel / occasion, oversee Sales team&rsquo;s efficient and effective execution/implementation of trade programs, 365 Essentials, and promotions in the covered stores. Ensure that the team meets standards set in the Commercial annual plans in line with competition laws
  </li>
  <li>
   You will be in charge to the creation of customer facing presentations, assisting and contributing to sales tenders/ new business and activations pitching
  </li>
  <li>
   You will ensure on-trade events coordination support (inc. time in field) working in conjunction with the sales managers, event team and event manager, brand managers and external agencies
  </li>
  <li>
   You will bring design briefs to agency partners for development of asset/POSM creation, and you will ensure efficient POSM management (stock levels, storage and logistics)
  </li>
  <li>
   You will be in charge of creating dashboards to supervise A&amp;P budget&amp;NSA (discounts, investments etc.) and managing spend (in collaboration with both sales and marketing)
  </li>
  <li>
   Act / be role model as a senior team member of S&amp;D team to perform leadership codes of Diageo to pursue the &ldquo;celebrate life&rdquo; purpose with open communication, sense of ownership &amp; agility
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What We Are Looking For
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s Degree required
  </li>
  <li>
   Minimum 4 years of proven experience in sales and/or customer/trade marketing areas, min. 8 years experience in total
  </li>
  <li>
   Experience in the luxury&amp;hospitality&amp;tourism industry is a PLUS, not a MUST
  </li>
  <li>
   Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute
  </li>
  <li>
   Understands how the total sales organization operates and how to drive effectiveness.
  </li>
  <li>
   Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
  </li>
  <li>
   Strong analytical, presentation and project management skills.
  </li>
  <li>
   Experience in premium outlet &amp; portfolio management with good understanding of HNWI F&amp;B insights
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Diversity Statement
  <br/>
  <br/>
 </strong>
 Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
 <br/>
 <br/>
 Feel inspired? Then this may be the opportunity for you.
 <br/>
 <br/>
 <strong>
  Worker Type
  <br/>
  <br/>
 </strong>
 Regular
 <br/>
 <br/>
 <strong>
  Primary Location:
  <br/>
  <br/>
 </strong>
 MeyDiageo Istanbul Head Office
 <br/>
 <br/>
 <strong>
  Additional Locations :
  <br/>
  <br/>
 </strong>
 <strong>
  Job Posting Start Date
  <br/>
  <br/>
 </strong>
 2025-02-06
</div>


Reserve Brands Sales Manager

Diageo

<div><div>Job Description :</div><div>
Customer Marketing Manager &ndash; On Trade Modern</div><div></div><div>
About the role:<br>
Design and implement strategies that strengthen the position of our brands within the modern on-trade channel. Build joint growth opportunities with strategic customers through segmented and differentiated plans, and close collaboration with cross-functional teams, enhance sales performance, brand visibility, and consumer experience.</div><div></div><div>
Role Responsibilities:</div><ul><li><div>
Leverage consumer and shopper insights to shape channel and category plans, working closely with marketing and commercial teams.</div></li><li><div>
Develop and implement short- and long-term strategies for the modern on-trade channel, actively tracking financial growth, and innovation opportunities.</div></li><li><div>
Build strategic partnerships with key customers, driving &ldquo;win-win&rdquo; negotiations and improving the effectiveness of trade initiatives.</div></li><li><div>
Define the Route-to-Consumer (RTC) strategy and lead field execution in collaboration with the team.</div></li><li><div>
Conduct customer and channel segmentation (restaurants, hotels, key chains) to prioritize resources and develop tailored strategies for high-potential customers.</div></li><li><div>
Lead, coach, and develop a high-performing team, fostering a culture of accountability and continuous improvement.</div></li><li><div>
Collaborate effectively with internal and external partners to drive integrated business plans.</div></li><li><div>
Develop flexible and proactive strategies that reflect the seasonality and tourism dynamics of the modern on-trade channel.</div></li><li><div>
Prepare channel performance and investment plans, manage budgets, track KPIs, and provide regular reporting to senior leadership.</div></li><li><div>
Ensure full compliance with company policies, legal regulations, and competition law principles in all commercial activities.</div></li></ul><div></div><div><br>
Experience / skills required:</div><ul><li>
Bachelor&rsquo;s Degree required</li><li>
Minimum 8 years experience in sales and customer/trade marketing areas</li><li>
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement</li><li>
Understands how the total sales organization operates and how to drive effectiveness.</li><li>
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.</li><li>
Strong analytical, presentation and project management skills.</li><li>
Experience in premium outlet &amp; portfolio management with good understanding of F&amp;B insight</li></ul><div></div><div>
Diversity statement:</div><div>
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.</div><div>
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.</div><div>
Feel inspired? Then this may be the opportunity for you.</div><div>
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.</div><div></div><div>
Worker Type :</div>
Regular<div></div><div>
Primary Location:</div>
MeyDiageo Istanbul Head Office<div></div><div>
Additional Locations :</div><div></div><div>
Job Posting Start Date :</div>
2025-11-16</div>

Customer Marketing Manager – On Trade

ZÜBER

<div>
 <p>
  We are looking for a
  <strong>
   Key Account Manager - Alternative Channel
  </strong>
  to join our Z&uuml;ber Key Account Sales Team; who will serve as the liaison between linked parties and customers. oversees the creation of annual customer plans and guarantees their execution while achieving profitable sales targets. These plans should be in line with the broader business and customer strategies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  &bull; At least 5 years in Field Sales, Account Management, Business Development. Understands all sales functions i.e. Trade Marketing, Customer, Field Sales. ( Preferably 3-4 years FMCG experience)
 </p>
 <p>
  &bull; Strong communication, problem-solving and interpersonal skills to build relationships with professionals at all levels of the organization
 </p>
 <p>
  &bull; Graduate level education preferably from Business Administration, Economics or related faculties.
 </p>
 <p>
  &bull; Advanced knowledge of English
 </p>
 <p>
  &bull; High command of Microsoft programs (especially Excel and PowerPoint),
 </p>
 <p>
  &bull; Class B Drivers Licence
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <p>
  &bull; Carry out the business plans for the designated Key Account Customers in accordance with the strategy to drive the overall business plan.
 </p>
 <p>
  &bull; Responsibilities include providing quality and timely information on client demand forecasts, reporting on market dynamics, and competitor actions. Ensure attainment of agreed-upon customer targets/KPI (Revenue, Trade Spend, Bad Return, Budgeting &amp; Forecasting).
 </p>
 <p>
  &bull; Ensure the merchandising and display of the company's goods and train, inspire, and develop your own team and merchandisers.
 </p>
 <p>
  &bull; Provide key consumers with the information &amp; actions about Z&Uuml;BER products' points of differentiation in accordance with brand rules.
 </p>
 <p>
  &bull; Follows all company principles and rules, such as the local sales policy, trade standards, safety procedures, and laws, as well as the Z&Uuml;BER trade policy.
 </p>
 <p>
 </p>
</div>


Key Account Manager - Alternative Channel

Transmed

<div>
 <p>
  Transmed Turkiye is a full-service distributor company across 13 countries, managing distribution, sales, and marketing for 35 leading brands. We strongly believe in putting people first &ndash; our customers, our teams, our partners.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are seeking a
  <strong>
   Category Manager
  </strong>
  .
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   ROLE REQUIREMENTS:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   *** This position does not offer a hybrid / remote option.
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Business Administration, Economics, Public Relations, Advertising, Brand Management or in a related field
  </li>
  <li>
   Minimum 5 years of experience in a similar role, preferably in the FMCG industry and business processes
  </li>
  <li>
   Experience in Sales, Marketing or Trade Marketing is a plus
  </li>
  <li>
   Strong communication skills, analytical thinking, result-oriented, responsible, high business follow-up
  </li>
  <li>
   Excellent command of English
  </li>
  <li>
   Excellent MS Office skills
  </li>
  <li>
   Completed military service for male candidates
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   JOB DESCRIPTION:
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Managing supplier relationships to maximize brand support and business growth
  </li>
  <li>
   Developing and executing Sales Business Plans and marketing activities with suppliers
  </li>
  <li>
   Setting and aligning joint business plans and optimizing the use of initiative funds to maximize brand sales and profits
  </li>
  <li>
   Managing sales forecasts to maintain optimum stock levels
  </li>
  <li>
   Coordinating with local agencies on brand marketing and POS materials to ensure top quality execution of brand image
  </li>
  <li>
   Developing brand plans that align with customer objectives
  </li>
  <li>
   Analyzing sales data and market share trends to develop targeted marketing activities
  </li>
  <li>
   Analyzing category dynamics of the brands and gathering shopper insights to tailor marketing strategies and activities
  </li>
 </ul>
 <p>
 </p>
</div>


Category Manager

L'Oréal

<div><div>The world leader in beauty, present in 150 countries on five continents! Our 37 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al <div>Professionnel,</div> Vichy, La Roche-Posay, Diesel, Cerave and many more.<br>
<br>
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st beauty-tech company all around the world! Beauty is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to create the beauty that moves the world!<br>
<br>
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our <b>Consumer Products Division!</b><br>
<br>
<b> WHAT YOU&rsquo;LL DO</b><br>
<ul><li>Create best selling stories with good works done in the field</li><li>Carry out specific shopper Marketing programmes for the responsible categories, respecting company commercial policies, company strategy with the retailers and brand equity</li><li>Report sales needs and field intelligence to business development, commercial and marketing teams</li><li>Improve processes to better link marketing and commercial activities</li><li>Implementation in POS on time and with better quality</li><li>Create/ Localize Shopper Centric Multi category, Multi brand campaigns</li><li>Maintain Calendar of Trade Key campaigns</li><li>Analyze market and competitor promo info</li><li>Prepare and implement Promo campaign materials (displays, load ups, visuals)</li><li>Collect POSM needs from field and ensure fully implementation</li><li>Follow all POSMs in field and provide their spreading correctly</li><li>Define Channel &amp; Customer base POSM guide</li><li>Produce &amp; Distribute POSM materials manage logistic process and logistic business partners</li><li>Follow POSM budget lines and support Shopper Marketing Manager</li><li>ROI analysis of the all activitations (incl. Campaings, posm materials, events, displays etc) with RGM</li><li>Develop all e-commerce contents (Hero Pictures, Key visuals, Banners etc)</li><li>Prepare e-commerce playbook and improve partnership with e-commerce business partners</li><li>Carry out Shopper Digitalization programs for all brands to increase shopper engagement &amp; ease shopper path to purchase.</li></ul><br>
<b>
 DO YOU HAVE WHAT IT TAKES</b><br>
<ul><li>4 years&rsquo; university degree</li><li>Min 3 years&rsquo; experience in Sales, Marketing and Trade Marketing experience in FMCG</li><li>Excellent communication skills in English</li><li>Strong analytical problem solving, communication and negotiation skills</li><li>Growth mindset and results driven</li><li>Innovative, ambitious, and able to take initiative</li></ul><br>
<b>
 WHAT COULD L&rsquo;OR&Eacute;AL OFFER YOU</b><br>
<ul><li>The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way</li><li>Work with some of the biggest brands and experts in the business, and the most passionate people</li><li>A diverse environment</li><li>Opportunity to be at the center of digital transformation</li><li>World class training and development</li></ul><br>
<b>
 #WEARELOREAL</b></div></div>

Category Activation Executive, CPD

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