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Wide and Wise

<div>We are looking for a Brand Manager for our partner company &mdash; a forward-thinking, community-driven organization redefining the future of workspace, lifestyle, and culture.
This role will support the development and execution of brand and marketing strategies that strengthen positioning, enhance visibility, and build a strong emotional connection with the brand&rsquo;s community. The Brand Manager will collaborate closely with marketing, sales, and community teams to bring the brand vision to life through impactful campaigns, partnerships, and events.
Key Responsibilities
Brand Strategy &amp; Positioning<ul>
<li>
Support the development and execution of the brand&rsquo;s overall marketing and communication strategy.</li>
<li>Ensure brand consistency across all digital and physical touchpoints.</li>
<li>Contribute to the creation of compelling brand narratives and campaigns that reflect the brand&rsquo;s lifestyle and community-driven identity.</li>
</ul>
Integrated Marketing &amp; Campaign Execution<ul>
<li>
Plan and execute 360&deg; marketing campaigns across digital, content, social media, and offline channels.</li>
<li>Monitor campaign performance, track KPIs, and provide insights for optimization.</li>
<li>Collaborate with internal teams and external agencies to ensure creative alignment and timely delivery.</li>
</ul>
Partnerships &amp; Collaborations<ul>
<li>
Support the identification and coordination of brand collaborations, sponsorships, and partnership activations.</li>
<li>Work closely with the Regional and Marketing leadership teams to ensure partnerships align with brand goals and values.</li>
</ul>
Community &amp; Events<ul>
<li>
Coordinate brand activations, community events, and experiences that drive engagement and loyalty.</li>
<li>Manage event calendars and ensure smooth coordination between internal and external stakeholders.</li>
</ul>
Content &amp; Communication<ul>
<li>
Oversee the production of branded content, visuals, and messaging across channels.</li>
<li>Ensure communication materials are aligned with the brand&rsquo;s tone, design, and strategy.</li> 
</ul>
Qualifications<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Communication, Business, or a related field.</li>
<li>Minimum 5 years of experience in brand management, marketing, or communication (preferably in lifestyle, hospitality, coworking, or creative industries).</li>
<li>Experience in campaign planning, social media, and digital marketing execution.</li>
<li>Strong communication, coordination, and project management skills.</li>
<li>Creative mindset with a strong attention to detail.</li>
<li>Proficiency in English and Turkish.</li>
</ul>
If you&rsquo;re a creative and strategic marketer passionate about building brands that connect people and culture, we&rsquo;d love to meet you.</div>

Brand Manager

hrmade

<div>
 
 
 About the Role
 
 
 
 We are partnering with a
 
 leading FMCG brand in the confectionery &amp; snacks industry
 
 , operating with a strong international footprint and growing rapidly in both the Turkish and global markets.
 
 
 The company has a long-standing heritage in the FMCG sector and exports to more than 100 countries with a portfolio of
 
 award-winning, globally loved brands
 
 .
 
 
 In line with its
 
 expansion strategy and brand growth ambitions
 
 , we are looking for a
 
 Brand Manager
 
 to join the marketing team based in
 
 &Idot;stanbul (European Side)
 
 .
 
 
 This position offers the opportunity to work in a
 
 dynamic, innovative, and internationally connected environment
 
 , where creativity and analytical thinking meet.
 
 
 
 
 
 🎯 What You Will Do
 
 <ul>
 <li>
 Develop and execute
 
 brand strategies
 
 and
 
 annual marketing plans
 
 aligned with company objectives.
 </li>
 <li>
 Lead
 
 brand portfolio management
 
 and architecture, identifying market opportunities to drive growth.
 </li>
 <li>
 Manage the
 
 end-to-end product lifecycle
 
 , from strategic planning to tactical execution.
 </li>
 <li>
 Monitor
 
 brand performance
 
 and
 
 market dynamics
 
 , analyze category trends, competition, and consumer insights to define actionable plans.
 </li>
 <li>
 Conduct
 
 P&amp;L analysis
 
 and develop effective
 
 pricing and positioning strategies
 
 .
 </li>
 <li>
 Design and implement
 
 marketing communication plans
 
 across multiple markets.
 </li>
 <li>
 Collaborate cross-functionally with
 
 sales, trade marketing, R&amp;D, and supply chain
 
 teams to ensure brand consistency and business alignment.
 </li>
 <li>
 Manage
 
 marketing budgets
 
 efficiently and monitor
 
 ROI
 
 on brand activities.
 </li>
 </ul>
 
 
 
 
 💡 What We Expect
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree
 
 from a reputable university (Master&rsquo;s/MBA is a plus).
 </li>
 <li>
 
 4&ndash;6 years of marketing experience
 
 within the
 
 FMCG sector
 
 .
 </li>
 <li>
 Proven experience in
 
 international or global brand management
 
 is a strong advantage.
 </li>
 <li>
 Excellent command of
 
 written and spoken English
 
 .
 </li>
 <li>
 Strong
 
 analytical, strategic, and creative thinking
 
 skills.
 </li>
 <li>
 A
 
 proactive, curious, and highly motivated
 
 team player.
 </li>
 <li>
 Skilled in
 
 planning, organization, and multitasking
 
 in a fast-paced environment.
 </li>
 <li>
 Proficiency in
 
 MS Office
 
 (especially Excel and PowerPoint).
 </li>
 <li>
 Residence on the
 
 European side of &Idot;stanbul
 
 (or willing to relocate).
 </li>
 </ul>
 
 
 
 
 🧭 Key Competencies
 
 <ul>
 <li>
 Strategic &amp; Analytical Thinking
 </li>
 <li>
 Business Acumen &amp; Integrity
 </li>
 <li>
 Result Orientation
 </li>
 <li>
 Leadership &amp; Collaboration
 </li>
 <li>
 Passion &amp; Curiosity
 </li>
 <li>
 Agility &amp; Adaptability
 </li>
 <li>
 Effective Communication
 </li>
 </ul>
 
 
</div>

Alyors Group

<div>
 
 
 About Us
 
 
 
 
 
 
 We are a dynamic and fast-growing OTC company in Turkey, dedicated to improving health and well-being through
 
 food supplements, dermocosmetic products, and consumer medical devices
 
 . With a strong commitment to quality, innovation, and people-oriented values, we continue to expand our global reach and product portfolio.
 
 
 Our vision is to build a bridge between markets &mdash; delivering trusted health solutions that make a real difference in people&rsquo;s lives.
 
 
 
 
 
 And we are looking for a Brand Manager to grow our team!
 
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Minimum of a Bachelor&rsquo;s Degree in a related field
 </li>
 <li>
 Minimum of 3&ndash;4 years of experience in a similar role in the OTC or medical field
 </li>
 <li>
 Excellent verbal and written communication skills in
 
 Russian and English
 
 </li>
 <li>
 Strong communication skills and the ability to build and maintain effective relationships with colleagues and external partners
 </li>
 <li>
 Strong analytical and problem-solving skills
 </li>
 <li>
 High attention to detail and strong organizational abilities
 </li>
 <li>
 Ability to work effectively in a fast-paced and team-oriented environment
 </li>
 <li>
 Ability to work under pressure and meet deadlines
 </li>
 <li>
 Proficiency in MS Office programs
 </li>
 <li>
 Previous experience in CIS countries would be an advantage
 </li>
 <li>
 Willingness to work in
 
 Kazakhstan
 
 or other
 
 CIS countries
 
 is preferred
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Responsible for all stages from product development to market launch
 </li>
 <li>
 Developing new products and improving existing ones
 </li>
 <li>
 Managing the launch process of new products
 </li>
 <li>
 Conducting market research and analyzing industry trends
 </li>
 <li>
 Analyzing and documenting the product development process
 </li>
 <li>
 Leading internal and external product audits
 </li>
 <li>
 Collaborating closely with the R&amp;D team
 </li>
 <li>
 Researching and analyzing consumer behavior, market trends, and competitor activities
 </li>
 <li>
 Developing brand strategy, including style guides, brand guidelines, brand vision, and value propositions for both short and long term
 </li>
 <li>
 Planning and executing all communication and media activities across all channels, including online and social media
 </li>
 <li>
 Assisting with product development, pricing, and new product launches, as well as identifying new business opportunities
 </li>
 <li>
 Creating and managing promotional materials to establish and strengthen product branding
 </li>
 <li>
 Managing the advertising and promotional budget
 </li>
 <li>
 Conducting competitor and customer insights analyses
 </li>
 <li>
 Preparing reports on sales forecasts, financial performance, and product sales results
 </li>
 </ul>
 
 
</div>

Unilever

<div>
 Unilever is currently hiring for
 
 Condiments PTAB Brand Manager!
 
 
 
 
 Function:
 
 Marketing
 
 
 
 Reports to
 
 : Foods Turkey &amp; Arabia GM
 
 
 
 Scope:
 
 Regional Marketing (PTAB)
 
 
 
 Location:
 
 Umraniye, &Idot;stanbul, Turkey
 
 
 
 Terms &amp; Conditions:
 
 Full Time
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Job Purpose
 
 
 
 Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are passionate about building brands that consumers love, turning trends into impactful innovations and driving sustainable growth across diverse markets then this role is just for you.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 <ul>
 <li>
 Brand Strategy &amp; Performance Management Define and execute the growth strategy for condiments brands within PTAB. Own brand P&amp;L performance, ensuring delivery of UVG, GM, and Market Share targets. Lead the development of annual brand plans and 12Q innovation funnels for PTAB, aligning with One Foods strategy and global frameworks. Track key brand KPIs (penetration, equity, brand power, trial &amp; repeat) and initiate actions to drive continuous improvement.
 </li>
 <li>
 Innovation &amp; Renovation Leadership Lead the innovation pipeline from concept to launch, including development of new products tailored to local taste and consumer trends. Collaborate closely with R&amp;D teams during the process of new launches. Lead business cases for innovation &amp; renovation projects
 </li>
 <li>
 Communication &amp; Activation Excellence Develop impactful integrated marketing campaigns, creating local assets or localizing global assets and leading 360&deg; media activations. Drive Social First Strategy through influencer marketing, content creation and other social-first initiatives.
 </li>
 <li>
 Regional Leadership Act as the bridge between global brand teams and local markets, ensuring strategic alignment and local relevance. Lead regional coordination across markets, ensuring best practice sharing and consistent excellence in execution.
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 WHAT YOU WILL NEED TO SUCCEED
 
 
 <ul>
 <li>
 Have a bachelor&rsquo;s degree, Masters will be an added advantage.
 </li>
 <li>
 Have strong business acumen with high problem-solving skills.
 </li>
 <li>
 Be able to strategically influence key stakeholders and business leaders and have desire to work in a fast-paced environment by fostering cross-functional support and learning.
 </li>
 <li>
 Be familiar to use syndicated data sources, i.e. Retail Panel, Household Panel.
 </li>
 <li>
 Be adept at analyzing and utilizing Consumer/Shopper Insights in building brand strategies/action plans.
 </li>
 <li>
 Have strong Market orientation &ndash; an outward focus toward the customer/consumer to maximize business results.
 </li>
 <li>
 Possess objective analytical power &ndash; makes accurate/objective assessments of problems.
 </li>
 <li>
 Have entrepreneurial approach to the business, taking ownership and leadership of business opportunities.
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Growth Strategy
 </li>
 <li>
 Brand Positioning &amp; Guidance
 </li>
 <li>
 Innovating Products
 </li>
 <li>
 Creating &amp; Planning Brand Engagement
 </li>
 <li>
 Go to Market Operations
 </li>
 <li>
 Performance Management
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
 </li>
 <li>
 You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context, and you are emotionally intelligent enough to motivate people to deliver what is needed.
 </li>
 <li>
 Critical SOL (Standards of Leadership) Behaviors
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
 </li>
 <li>
 PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
 </li>
 <li>
 TALENT CATALYST: Invests in people &ndash; coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.
 
 
 </li>
 </ul>
 Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Condiments PTAB Brand Manager

<div>
 
 
 What is the Main Aim of This Position?
 
 
 
 To develop and ensure the implementation of the marketing and product development strategies of the related brands for internal market in line with company&rsquo;s vision and objectives
 
 
 
 
 
 
 What Do We Expect from You?
 
 
 <ul>
 <li>
 To develop and manage the execution of all communication and development strategies of the related ETI brands,
 </li>
 <li>
 To design and ensure the implementation of brand positioning,
 </li>
 <li>
 To ensure the annual sales budget and marketing plan are drawn up and the marketing plan is actualized in line with the approved budget within the year,
 </li>
 <li>
 To ensure the new product launchings and relaunching are done as planned and on time,
 </li>
 <li>
 To follow up the actualization of the brand&rsquo;s sales, distribution and market share, performance according to the objectives, to take precautions against the possible deviations within the period,
 </li>
 <li>
 To develop medium and long-term communication strategies of the related brands and ensure all the activities related to communication are actualized in accordance with the strategy, to manage the activities of the parties that the product/service is received.
 </li>
 </ul>
 
 
 
 
 
 Why You?
 
 
 <ul>
 <li>
 If you have a bachelor&rsquo;s degree in Economic and Administrative Sciences or Engineering,
 </li>
 <li>
 If you have at least 6 years of brand management experience in FMCG industry,
 </li>
 <li>
 If you have a knowledge of market and consumer research, marketing budget and P&amp;L,
 </li>
 <li>
 If you have an excellent command of English,
 </li>
 <li>
 If you have an advanced knowledge of MS Office programs, you are exactly the one we are searching for.
 </li>
 </ul>
 
 
 
 
 
 What Brings You at the Front?
 
 
 <ul>
 <li>
 Being analytical and solution-oriented,
 </li>
 <li>
 Having strong planning and organizing skills,
 </li>
 <li>
 Being innovative and open to learning,
 </li>
 <li>
 Having negotiation and strong communication skills,
 </li>
 <li>
 Having temporal flexibility required for a dynamic work environment,
 </li>
 <li>
 Being a team player,
 </li>
 <li>
 Being able to reside in Istanbul
 </li>
 </ul>
 
 
</div>

Senior Brand Manager

Mey Diageo

<div>
 
 Job Description
 
 
 
 
 Reserve Brands Sales Manager
 
 
 
 
 Who We Are
 
 
 
 We are on a journey to reloading and renewing the socialization and celebration heritage of this land for generations to come.
 
 
 We strive to establish ourselves as the top-performing, reputable consumer products company in Turkey.
 
 
 
 What about the role?
 
 
 
 <ul>
 <li>
 The Luxury Division team focus on super-premium and luxury led opportunities across the discerning on-trade&amp; off-trade, demonstrating industry leadership in both volume driving and brand building activity. Discerning Trend Leading Influencer accounts are icons within the trade and build a halo for Diageo Luxury portfolio
 </li>
 <li>
 You would be responsible for implementation of strategies and supervising the execution of Commercial plans to consistently deliver Sales, distribution, execution quality within approved budgets &amp; resources. You would lead and influence the partner&rsquo;s Customer Marketing team in planning, coordinating, supervising company and customer &ndash; initiated programs consistent with the Commercial strategies.
 
 
 </li>
 </ul>
 
 What you will be doing?
 
 
 
 <ul>
 <li>
 You will develop Diageo Reserve brand stories, plans, priorities and internal sales target working with the sales and marketing teams to activate these plans in a commercially viable manner whilst building brand equity, (All processes will be carried out in full compliance with competition law)
 </li>
 <li>
 You will develop a solid understanding of Diageo Reserve Channel customer base (universe, positioning, value chain, constraints, ambition) spending time in trade with account manager to develop efficient and adapted tools
 </li>
 <li>
 You will provide regular reporting and evaluation (monthly channel/marketing meetings) to ensure that no activity delivers against agreed internal KPI&rsquo;s, business objectives and expected ROI
 </li>
 <li>
 Making recommendations and including in category TP plans with detailed analysis of data from sources such as AC Nielsen and Vision Plus, which are two of the sources measuring our market situation
 </li>
 <li>
 Brand &amp; Business Development: work closely with Marketing team for the alignment of brand strategies by channel / occasion, oversee Sales team&rsquo;s efficient and effective execution/implementation of trade programs, 365 Essentials, and promotions in the covered stores. Ensure that the team meets standards set in the Commercial annual plans in line with competition laws
 </li>
 <li>
 You will be in charge to the creation of customer facing presentations, assisting and contributing to sales tenders/ new business and activations pitching
 </li>
 <li>
 You will ensure on-trade events coordination support (inc. time in field) working in conjunction with the sales managers, event team and event manager, brand managers and external agencies
 </li>
 <li>
 You will bring design briefs to agency partners for development of asset/POSM creation, and you will ensure efficient POSM management (stock levels, storage and logistics)
 </li>
 <li>
 You will be in charge of creating dashboards to supervise A&amp;P budget&amp;NSA (discounts, investments etc.) and managing spend (in collaboration with both sales and marketing)
 </li>
 <li>
 Act / be role model as a senior team member of S&amp;D team to perform leadership codes of Diageo to pursue the &ldquo;celebrate life&rdquo; purpose with open communication, sense of ownership &amp; agility
 
 
 </li>
 </ul>
 
 What We Are Looking For
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree required
 </li>
 <li>
 Minimum 4 years of proven experience in sales and/or customer/trade marketing areas, min. 8 years experience in total
 </li>
 <li>
 Experience in the luxury&amp;hospitality&amp;tourism industry is a PLUS, not a MUST
 </li>
 <li>
 Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to execute
 </li>
 <li>
 Understands how the total sales organization operates and how to drive effectiveness.
 </li>
 <li>
 Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
 </li>
 <li>
 Strong analytical, presentation and project management skills.
 </li>
 <li>
 Experience in premium outlet &amp; portfolio management with good understanding of HNWI F&amp;B insights
 
 
 </li>
 </ul>
 
 Diversity Statement
 
 
 
 Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
 
 
 Feel inspired? Then this may be the opportunity for you.
 
 
 
 Worker Type
 
 
 
 Regular
 
 
 
 Primary Location:
 
 
 
 MeyDiageo Istanbul Head Office
 
 
 
 Additional Locations :
 
 
 
 
 Job Posting Start Date
 
 
 
 2025-02-06
</div>

Reserve Brands Sales Manager

PepsiCo

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div></div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div> 
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div> 
A Space to Be You
</div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div> 
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

Consumer Insights Associate Manager (All Food Brands)

Explore 864+ Brand strategy manager in Istanbul this December. Find roles across top companies and apply now to boost your career.

864 brand strategy manager jobs IN Istanbul

Brand Manager

Brand Manager

Brand Manager

Condiments PTAB Brand Manager

Senior Brand Manager

Reserve Brands Sales Manager

Consumer Insights Associate Manager (All Food Brands)