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brand strategy manager

Takeda

<div>
 By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
 
 
 
 Job Description:
 
 
 
 
 Job Purpose:
 
 
 
 The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
 
 
 
 Role Core Responsibilities &amp; Accountabilities:
 
 
 
 <ul>
 <li>
 
 Develop and execute the integrated brand strategy:
 
 , ensuring alignment across all channels and stakeholder touchpoints.
 </li>
 <li>
 
 Own the strategic and operational Brand Plans at utmost innovation &amp; quality:
 
 , including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.
 </li>
 <li>
 
 Leverage market and customer insights:
 
 to identify unmet needs, drive growth, and differentiate from competitors.
 </li>
 <li>
 
 Maximizing the time on territory:
 
 to better understand the customer &amp; patient journeys in real life.
 </li>
 <li>
 
 Design and implement data-driven Brand campaigns:
 
 to strengthen HCP engagement and brand loyalty.
 </li>
 <li>
 
 Drive brand performance and impact:
 
 , aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.
 </li>
 <li>
 
 Lead cross-functional execution:
 
 , collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.
 </li>
 <li>
 
 Champion the voice of the customer (VOC):
 
 by integrating KOL input, field insights, and market research into brand planning / execution processes.
 </li>
 <li>
 
 Build and maintain trusted partnerships with HCPs and professional organizations:
 
 to enhance brand advocacy &amp; company reputation inline w PTRB approach.
 </li>
 <li>
 
 Co-develop innovative, compliant customer engagement tools and materials:
 
 tailored to everchanging stakeholder needs.
 </li>
 <li>
 
 Oversee omnichannel content strategy:
 
 , including digital, CRM, SEO, social media, and field force integration.
 </li>
 <li>
 
 Partner with Sales on implementation:
 
 , including joint field visits, training, and performance feedback loops.
 </li>
 <li>
 
 Manage forecasting, budgeting, and resource allocation:
 
 to maximize ROI and ensure brand health inline with the lifecycle expectations.
 </li>
 <li>
 
 Act as the internal brand ambassador:
 
 , ensuring cross-functional alignment and engagement with brand priorities.
 </li>
 <li>
 
 Lead and motivate cross-functional brand teams:
 
 , driving accountability and timely delivery of key milestones at the utmost quality .
 </li>
 <li>
 
 Support launch excellence for new products or indications:
 
 , ensuring full readiness across the value chain.
 
 
 </li>
 </ul>
 
 Role Mandatory Responsibilities:
 
 
 
 <ul>
 <li>
 
 Adhere to Takeda&rsquo;s Information Security and Technology Use policies.:
 
 </li>
 <li>
 
 Serve as a Quality Ambassador:
 
 by promptly reporting any product-related concerns to the Quality team.
 </li>
 <li>
 
 Uphold integrity and ethical conduct:
 
 in alignment with Takeda&rsquo;s values (Takeda-ism).
 </li>
 <li>
 
 Complete all mandatory trainings:
 
 and ensure team compliance with relevant policies and procedures.
 </li>
 <li>
 
 Lead by example:
 
 in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
 </li>
 <li>
 
 Proactively raise compliance or ethical concerns:
 
 through appropriate Takeda reporting channels.
 
 
 </li>
 </ul>
 
 Job Dimension:
 
 
 
 OPEX responsibility Yes
 
 
 Financial Responsibility Yes
 
 
 Volume Impact Yes
 
 
 Revenue Impact Yes
 
 
 If yes, please explain the impact (Max 30 words) Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
 
 
 
 Role required Qualifications &amp; Capabilities:
 
 
 
 
 Qualifications:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.
 </li>
 <li>
 Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
 </li>
 <li>
 Strong background in KOL management, customer segmentation, and market insight generation.
 </li>
 <li>
 Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
 </li>
 <li>
 Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
 </li>
 <li>
 Fluency in English and Turkish.
 </li>
 <li>
 Excellent communication, presentation, and analytical skills.
 </li>
 <li>
 Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
 </li>
 <li>
 Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
 </li>
 <li>
 Completed military service (for male candidates).
 </li>
 <li>
 Valid B-class driver&rsquo;s license; ability to travel.
 
 
 </li>
 </ul>
 
 Capabilities:
 
 
 
 <ul>
 <li>
 
 Lead:
 
 Takes accountability and influences without authority across internal and external stakeholders.
 </li>
 <li>
 
 Innovate / Tech Savviness:
 
 Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
 </li>
 <li>
 
 Comply:
 
 Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
 </li>
 <li>
 
 Communicate:
 
 Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
 </li>
 <li>
 
 Think Strategically:
 
 Makes insight-driven decisions that align with long-term brand goals.
 </li>
 <li>
 
 Inspire:
 
 Builds alignment and momentum around a compelling brand vision.
 </li>
 <li>
 
 Focus:
 
 Prioritizes high-value initiatives and consistently delivers strong results.
 </li>
 <li>
 
 Develop:
 
 Strengthens organizational marketing capabilities and nurtures talent.
 </li>
 <li>
 
 Collaborate:
 
 Leads cross-functional alignment to drive cohesive and effective execution.
 </li>
 <li>
 
 Adapt:
 
 Champions innovation and guides teams through change in a dynamic environment.
 
 
 </li>
 </ul>
 
 Locations:
 
 
 
 Istanbul, Turkey
 
 
 
 Worker Type:
 
 
 
 Employee
 
 
 
 Worker Sub-Type:
 
 
 
 Regular
 
 
 
 Time Type:
 
 
 
 Full time
</div>

Portfolio Brand Manager (HAE & Transplant)

Takeda Pharmaceuticals

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Portfolio Brand Manager (Oncology)

<div>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.<h2 class="jobSectionHeader">
Job Description</h2>
Job Purpose
The Portfolio Brand Manager is accountable for the brand strategy and full P&amp;L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&amp;T and other key functions, supported by digital acumen and strategic &amp; agile decision-making &mdash; all in alignment with Takeda&rsquo;s mission and values.
Role Core Responsibilities &amp; Accountabilities<ul><li>
Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.</li><li>
Own the strategic and operational Brand Plans at utmost innovation &amp; quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement &amp; new ways of working.</li><li>
Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.</li><li>
Maximizing the time on territory to better understand the customer &amp; patient journeys in real life.</li><li>
Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.</li><li>
Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives &amp; delivering best practices within Takeda Global.</li><li>
Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&amp;C &amp; Legal,DD&amp;T and other key teams.</li><li>
Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.</li><li>
Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy &amp; company reputation inline w PTRB approach.</li><li>
Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.</li><li>
Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.</li><li>
Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.</li><li>
Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.</li><li>
Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.</li><li>
Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .</li><li>
Support launch excellence for new products or indications, ensuring full readiness across the value chain.</li></ul>
Role Mandatory Responsibilities
<ul><li>Adhere to Takeda&rsquo;s Information Security and Technology Use policies.</li><li>
Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.</li><li>
Uphold integrity and ethical conduct in alignment with Takeda&rsquo;s values (Takeda-ism).</li><li>
Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.</li><li>
Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.</li><li>
Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.</li></ul>
Job Dimension
OPEX responsibility: Yes
Financial Responsibility: Yes
Volume Impact: Yes
Revenue Impact: Yes
If yes, please explain the impact (Max 30 words): Owns brand P&amp;L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.
Role required Qualifications &amp; Capabilities
Qualifications<ul><li>
Bachelor&rsquo;s degree required; Master&rsquo;s (MBA or Life Sciences) preferred.</li><li>
Solid Experience in brand strategy, lifecycle management, and multichannel marketing.</li><li>
Strong background in KOL management, customer segmentation, and market insight generation.</li><li>
Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.</li><li>
Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.</li><li>
Fluency in English and Turkish.</li><li>
Excellent communication, presentation, and analytical skills.</li><li>
Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.</li><li>
Budget ownership experience; sound financial understanding of OPEX and profitability drivers.</li><li>
Completed military service (for male candidates).</li><li>
Valid B-class driver&rsquo;s license; ability to travel.</li></ul>
Capabilities<ul><li>
Lead: Takes accountability and influences without authority across internal and external stakeholders.</li><li>
Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.</li><li>
Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.</li><li>
Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.</li><li>
Think Strategically: Makes insight-driven decisions that align with long-term brand goals.</li><li>
Inspire: Builds alignment and momentum around a compelling brand vision.</li><li>
Focus: Prioritizes high-value initiatives and consistently delivers strong results.</li><li>
Develop: Strengthens organizational marketing capabilities and nurtures talent.</li><li>
Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.</li><li>
Adapt: Champions innovation and guides teams through change in a dynamic environment.</li></ul><h2 class="jobSectionHeader">
Locations</h2>
Istanbul, Turkey<h2 class="jobSectionHeader">
Worker Type</h2>
Employee<h2 class="jobSectionHeader">
Worker Sub-Type</h2>
Regular<h2 class="jobSectionHeader">
Time Type</h2>
Full time</div>

Haribo Turkey

<div>
 
 We are looking for a strategic and creative Brand Manager to elevate our brand to the next level in a dynamic, fast-paced environment.
 
 
 
 
 
 
 Ingredients, that you bring with you:
 
 
 <ul>
 <li>
 University degree in Business Administration, Economics and Engineering,
 </li>
 <li>
 At least 3-4 year of work experience in marketing (preferably in the FMCG sector),
 </li>
 <li>
 A marketing professional with a strong business sense and the real desire to achieve targets,
 </li>
 <li>
 Innovation and project management skills,
 </li>
 <li>
 Experienced in consumer insights &amp; research projects,
 </li>
 <li>
 Able to drive change/improvement,
 </li>
 <li>
 Strong communication skills,
 </li>
 <li>
 Strong analytical skills and creative mindset,
 </li>
 <li>
 Fluent in English.
 </li>
 </ul>
 
 
 
 
 
 Our mix, that awaits you:
 
 
 <ul>
 <li>
 Lead, develop and execute brand management plans,
 </li>
 <li>
 Lead innovation projects with different stakeholders,
 </li>
 <li>
 Manage overall marketing, brand, innovation media strategies,
 </li>
 <li>
 Regular and strict monitoring of the annual marketing budget,
 </li>
 <li>
 Ensure the successful implementation of consumer promotions, market research and PR activities,
 </li>
 <li>
 Analysis and tracking of market, category, channel and competitor information,
 </li>
 <li>
 Manage and lead relationship with creative and media agencies.
 </li>
 </ul>
 
 
</div>

Brand Manager

Getir

<div>
 We are Getir, the pioneers of super fast delivery. Our founding idea: Groceries in minutes, delivered to your door through our app. Now offering more delivery models across different locations, our goals are made possible by our one-of-a-kind business model with our unique technology at its core. Our rapidly growing environment is the perfect opportunity to take initiative and create your legacy.
 
 
 
 Mergers &amp; Acquisitions and Investor:
 
 
 
 <ul>
 <li>
 Lead M&amp;A Strategy: Oversee M&amp;A activities, identifying potential targets and leading due diligence efforts to evaluate acquisition opportunities.
 </li>
 <li>
 Manage Investor Communications: Serve as a key point of contact for investors, preparing and presenting reports, updates, and performance summaries. Assist with investor outreach, funding rounds, and other capital-raising initiatives.
 </li>
 <li>
 Integration Planning (PMI): Ensure smooth integration of acquired companies or assets into the business, aligning strategies and operations.
 
 
 
 </li>
 </ul>
 
 Board Engagement:
 
 
 
 <ul>
 <li>
 Content Development &amp; Support: Prepare and organize content for board interactions, ensuring materials are clear and actionable.
 </li>
 <li>
 Ongoing Board Updates: Provide regular updates on the companys progress toward strategic goals, offering insights and recommendations.
 
 
 
 </li>
 </ul>
 
 What Youll Bring?
 
 
 
 <ul>
 <li>
 Love to analyze detailed data and building meaningful insights out of them
 </li>
 <li>
 Aware that presenting insights and data visualization are as much as, sometimes more important than information itself
 </li>
 <li>
 Fanatically curious, always bring new questions and keep up until finding the answers
 </li>
 <li>
 Incredibly persistent when it comes to following up and completing tasks
 </li>
 <li>
 Familiar to B2C business model and its nature
 </li>
 <li>
 Passionate for working in dynamic startup environment.
 </li>
 <li>
 Preferably 5 - 8 years of consulting or equivalent work experience
 </li>
 <li>
 Fluency in English both writing and speaking
 </li>
 <li>
 Advanced use of PowerPoint and Excel
 </li>
 <li>
 Proactive and initiative taker.
 </li>
 <li>
 Hunger to learn and relearn.
 
 
 
 </li>
 </ul>
 
 You as a Getirian
 
 
 
 You are a good person first, everything else is secondary. You are a champion of growth, and actively strive to be the best version of yourself, for you and your team. You value diversity, and embrace ideas over hierarchy.
 
 
 You aren't afraid to learn and re-learn at Getir speed. You are an initiator, in charge of your own story and your legacy.
 
 
 
 Benefits
 
 
 
 <ul>
 <li>
 Once-in-a-career opportunity to make an impact in one of the fastest-growing mobile-commerce businesses in the world.
 </li>
 <li>
 Take charge of your own career growth with us through professional development opportunities! We really mean it when we say that upward and sideways mobility are some of our favorite terms.
 
 </li>
 </ul>
</div>

Corporate Strategy Manager

AbbVie

<div>Company Description 
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn. 
Allergan Aesthetics | An AbbVie Company 
Job Description 
The AA Marketing Director holds direct responsibility for the development and effective implementation of a local market plan for the Medical Aesthetics products within Turkey. They will provide input to International Marketing &amp; Commercial Operations (IMCO) planning to ensure close alignment between IMCO brand strategy and local implementation within Turkey. 
 
Key Responsibilities:<ul><li>
Leads Marketing Strategy and Execution</li></ul><ul><li>
Leads the country team and ensures the team develops and executes local market plans in line with IMCO marketing plans. Be a member of AA Management Team and provide input for all LT and management related subjects</li><li>
Contributes to the development of IMCO strategy with the Regional marketing team and acts as the co-ordinating and communications link between the IMCO Brand Team and the country team.</li><li>
Develops local market plan in line with IMCO strategy and agrees with General Manager, also agreeing split of promotional budget between local programs within country to achieve local Consumer &amp; Brand &amp; Digital Marketing objectives.</li><li>
Identifies clear roles and responsibilities for delivery of local marketing tactics and agrees with General Manager. Communicates the roles and responsibilities to relevant stakeholders including Business Excellence team, Sales Management, AMI, Agencies.</li><li>
Follow up the management of local &amp; global Congresses with PMs and new indication launches to ensure alignment with local Business Plan, Regional marketing strategy and Congress/Medical Education plans.</li><li>
Anticipates competitor strategy, makes recommendations to General Manager and develops counter-plans.</li><li>
Tracks implementation of activities in the local market plan working with agencies and country team to ensure timely and effective execution.</li><li>
Reviews implementation of the local market plan and feeds back to IMCO team. Monitors public competitor activities (spending time in field to understand the local market) and ensures local organisation and regional marketing are kept up to date.</li><li>
Maintain contact with key accounts; identify opportunities for corporate marketing and cultivate as appropriate.</li><li>
Arrange, execute and control country expense within approved allocated budget.</li><li>
Develop and manage the expense budget within plan regularly monitor performance.</li><li>
Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets.</li><li>
Trains country sales force in the execution of market programs and use of materials.</li><li>
Set short-term objectives that drive toward longer-term goals or strategies and monitor. Stay with a plan of action until the desired objective is achieved.</li><li>
Look to the future; identify emerging opportunities and seize them.</li></ul><ul><li> 
Management and Delivery of Promotional Materials</li></ul><ul><li>
Collaborate with product managers in the team to ensure promotional materials, Congress and HCP Training materials are managed through local regulatory approval process and are translated and delivered in line with Regional marketing strategy and local market plan.</li><li>
Reports on effectiveness of local materials and activities to agree local amendments with Area marketing team and General Manager.</li></ul><ul><li> 
Sales and Financial Objectives</li></ul><ul><li>
Participate in annual forecasting cycle as well as plan process including forecasting and expense planning.</li><li>
Routinely utilise market data to appraise brand performance and market evolution and take action as appropriate.</li><li>
Prepare LRP (long range plan) in line with IMCO recommendations based on local market dynamics.</li><li>
Collaborates with local team to identify and implement all effective action necessary towards achievement of agreed sales targets for country.</li><li>
Anticipates competitor strategy, makes recommendations to General Manager and develops counter-plans.</li><li>
Manages promotional budget to maximum effect ensuring effective spend to deliver sales and profit targets.</li></ul> 

Qualifications 
Knowledge &amp; Experiences<ul><li>
University bachelor degree or equivalent (preferably Business/Marketing or Lifescience)</li><li>
Minimum 10+ years of professional commercial experience with at least 5 years of Marketing focus</li><li>
Experience Experience of Pharmaceutical / Medical Aesth / FMCG</li><li>
Sales and/or Sales Management experience preferred</li><li>
Excellent communication skills, both written and oral</li><li>
Fluency in English</li><li>
Good analytical skills</li><li>
Experience in training /coaching is a plus</li></ul> 

Additional Information<div></div> 
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US &amp; Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US &amp; Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html</div>

AA Marketing Director

Explore 843+ Brand strategy manager in Istanbul this September. Find roles across top companies and apply now to boost your career.

843 brand strategy manager jobs IN Istanbul

Portfolio Brand Manager (HAE & Transplant)

Portfolio Brand Manager (HAE & Transplant)

Portfolio Brand Manager (Oncology)

Portfolio Brand Manager (Oncology)

Brand Manager

Corporate Strategy Manager

AA Marketing Director