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ai studio-vp of marketing & communications Jobs in Tampa

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senior digital marketing specialist

content creator marketing assistant

Vendita Digital

Job Overview We are seeking a dynamic and creative Content Creator &amp; Marketing Assistant to join our innovative marketing team. In this role, you will be instrumental in developing engaging content across multiple platforms, implementing effective content strategies, and supporting digital marketing initiatives. Your energetic approach will help elevate our brand presence, attract new audiences, and foster meaningful connections through compelling storytelling and visual content. This paid position offers an exciting opportunity to grow your skills in a fast-paced environment while contributing to impactful marketing campaigns.Responsibilities<ul><li>Develop and execute comprehensive content strategies aligned with brand goals and target audiences.</li><li>Create high-quality, engaging content including blog posts, social media updates, videos, graphics, white papers, and email campaigns.</li><li>Manage content across various platforms using content management systems such as WordPress and other digital tools.</li><li>Optimize content for SEO by conducting keyword research, applying best practices in on-page SEO, and analyzing performance metrics with tools like Google Analytics.</li><li>Design visually appealing graphics and multimedia assets utilizing Canva, CapCut, Adobe Creative Suite, and video editing software.</li><li>Support social media marketing efforts by scheduling posts and analyzing engagement data to refine strategies.</li><li>Collaborate with cross-functional teams on content marketing projects including B2B marketing efforts and marketing automation initiatives.</li><li>Maintain consistent brand messaging through copywriting that is clear, persuasive, and aligned with overall marketing objectives.</li><li>Support photography and videography projects to create original visual content that enhances brand storytelling.</li></ul>Experience<ul><li>Proven experience in content creation for digital platforms including blogs, social media, email marketing, or websites.</li><li>Strong proficiency in SEO techniques, keyword research tools, and analytics platforms such as Google Analytics.</li><li>Skilled in video editing software such as Canva, CapCut, and Adobe Creative Suite.</li><li>Familiarity with WordPress or other content management systems; basic knowledge of HTML and CSS is a plus.</li><li>Knowledge of digital marketing channels including social media management, email marketing campaigns, and content marketing strategies.</li><li>Ability to craft compelling copy tailored to diverse audiences while maintaining brand voice.</li><li>Demonstrated ability to manage multiple projects efficiently within deadlines in a fast-paced environment.</li></ul>Join us to unleash your creativity while driving impactful marketing initiatives! This paid role is perfect for passionate individuals eager to develop their skills in a collaborative setting that values innovation and energetic execution.Job Type: Full-timeWork Location: In person

Content Creator & Marketing Assistant

Tampa Bay Boating Adventures

ABOUT TAMPA BAY BOATING ADVENTURESTampa Bay Boating Adventures (TBBA) is the fastest-growing boating excursion startup in the Tampa Bay area. Founded in 2022, we show local university students and young adults the side of Tampa Bay most people never get to see: private beaches, exclusive islands, tiki bars, and bleach-white sand accessible only by water. From relaxing sunset cruises to full-blown Gasparilla parties on the water, TBBA is the name when you want to party on the bay.Our brand is loud, unapologetic, and 100% Florida. This role is not about making content -- it is about owning it. You will set the direction, manage the calendar, guide our intern team, and make sure everything that goes out looks and feels like TBBA.WHAT YOU'LL DOStrategy &amp; Management<ul><li>Manage and maintain our social media calendar across Instagram (primary) and TikTok (secondary)</li><li>Review and provide feedback on intern-created content each month</li><li>Review monthly performance in Meta and determine the $50 monthly intern incentive winner</li><li>Help scout, review, and schedule influencer trips during approved months</li><li>Assist with influencer and photoshoot booking through FareHarbor using assigned promo codes</li></ul>Content Creation<ul><li>Shoot photos and videos for social posts during boat trips and events</li><li>Create engaging, trend-forward content that fits our brand voice</li><li>Coordinate and attend monthly content shoot trips</li><li>Curate playlists for trips and occasional promotional events</li></ul>WHAT WE'RE LOOKING FORExperience (this is not an entry-level content role)<ul><li>Prior social media management experience: running accounts, owning a content calendar, analyzing performance</li><li>Experience leading, mentoring, or reviewing the work of peers or junior team members</li><li>Familiarity with Meta Business Suite or similar analytics tools</li><li>Experience with influencer coordination or brand partnerships is a plus</li></ul>Requirements<ul><li>Currently enrolled as a Junior (required)</li><li>Fluent in current trends on Instagram (primary) and TikTok</li><li>Background in digital marketing, influencer marketing, or communications</li><li>Organized and accountable -- you will be holding the team to a content calendar</li><li>Flexible schedule, as some trips and events fall on weekends</li><li>Genuine love for boats, the sun, social media, and a good time on the water</li></ul>COMPENSATION &amp; PERKS<ul><li>$50/week</li><li>$75 referral bonus for any referred trips</li><li>Free monthly excursion: bring your friends, one free boating trip per month on us</li><li>Optional marketing courses and certifications</li><li>Strong recommendation letter from a well-connected local startup in the Greater Tampa Bay area</li><li>Employee discounts on all TBBA excursions</li><li>Real connections across the Greater Tampa Bay area</li></ul>ALSO HIRING: CONTENT CREATOR INTERNApplying to both TBBA postings? This role comes with more ownership. As Social Media &amp; Branding Manager you will help shape content strategy, support and give feedback to the intern team, and lead influencer coordination and brand partnerships. If you are earlier in your college career, check out our Content Creator Intern posting.Pay: From $50.00 per weekBenefits:<ul><li>Employee discount</li><li>Flexible schedule</li><li>Professional development assistance</li><li>Referral program</li></ul>Work Location: In person

Social Media & Branding Manager for Boating Company

Wolters Kluwer

<div>Preferred candidate will be based in the Tampa, FL area on a hybrid basis with the ability to travel up to 20%. Candidates must be fully fluent in both English and Spanish.
Open to qualified candidates located near one of our other offices within the Eastern or Central Time Zones as well.
TeamMate, a business unit of Wolters Kluwer, is seeking an experienced Senior Digital Marketing Specialist to join our dynamic team in the Americas geographic market. This role is responsible for the development, planning, and execution of digital marketing campaigns that support our strategic objectives across the Americas region.
We are looking for a proactive and detail-oriented marketer with a strong background in event management and digital marketing. The ideal candidate will work individually or with a team on various marketing activities to continuously improve campaign performance and marketing KPIs across various channels. This is an exciting opportunity to work in a global, fast-paced environment.<div> 
Key responsibilities: 
<ul><li>Plan, coordinate and execute campaigns, webinars and in-person events across the Americas region, ensuring strong participation, lead generation, and ROI</li><li>Manage all event logistics including venue coordination, supplier liaison, speaker management, and on-site support</li><li>Collaborate with internal teams&mdash;including remote colleagues across sales, product, and global marketing&mdash;to develop and publish event collateral (e.g., brochures, signage, giveaways)</li><li>Tailor messaging and content to suit local markets and partner networks, ensuring relevance and resonance across diverse audiences</li><li>Support the execution of digital marketing campaigns, including email marketing and social media content creation, scheduling, and reporting</li><li>Track and report on campaign performance, including lead generation and engagement metrics</li><li>Assist with the creation and maintenance of marketing assets such as case studies, product videos, and sales enablement materials</li><li>Maintain accurate records, manage correspondence, and support general marketing operations</li></ul> 

Skills: 
<ul><li>Degree in Marketing, Communications, or a related field</li><li>5+ years of experience in a marketing role with a focus on digital marketing and event management</li><li>Strong project management skills and ability to manage multiple priorities in a fast-paced environment</li><li>Proven ability to work effectively in cross-functional and remote team environments</li><li>Experience with marketing automation and CRM platforms (Eloqua and Salesforce preferred).</li><li>Familiarity with tools like ON24, Monday.com, Cvent, ZoomInfo is a plus</li><li>Solid understanding of email marketing best practices and social media platforms</li><li>Basic design and video editing skills (Adobe InDesign, Illustrator, Premiere Rush, Premiere Pro) are a plus</li><li>Experience in the software or technology sector is advantageous</li><li>Excellent verbal and written communication skills and presentation skills</li><li>High attention to detail, self-motivated, and customer-focused</li><li>Verbal and written fluency in English and Spanish are required, with Portuguese a plus</li></ul></div><ul><li>Ability to travel up to 20% required</li></ul><h2 class="jobSectionHeader">
Our Interview Practices</h2>
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we&rsquo;re getting to know you&mdash;not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. 
Compensation:
$71,300.00 - $124,500.00 USD 

This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.<h2 class="jobSectionHeader">
Additional Information:</h2>
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, &amp; Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.</div>

Senior Digital Marketing Specialist

Trellance

<div><div><div>AI STUDIO, LLC
VP of Marketing &amp; Communications</div></div> 
About AI Studio
Artificial intelligence has moved from a software trend to essential industry infrastructure - and AI Studio is the credit union movement&rsquo;s answer to that shift. We are the first-of-its-kind AI Center of Excellence founded by and built specifically for credit unions: a trusted guide helping 4,600+ institutions not just survive the AI transformation but thrive through it.
We offer a comprehensive suite of services to meet credit unions where they are - and move them forward. From understanding AI, to evaluating it safely, to realizing its value with confidence. The result: credit unions that can move faster, at a lower cost, and with reduced risk - while protecting and deepening the member relationships that make this industry unlike any other.
We aren&rsquo;t starting from zero; we are already embedded with credit union clients, learning and building in real time. You won't just be building something new - you'll be closing the AI Gap and defining what responsible, human-centered AI looks like for one of the most purpose-driven industries in the world.
Position Summary
The Vice President of Marketing &amp; Communications is the architect of how the world sees, understands, and chooses AI Studio. This is not a traditional marketing role - it is a market-defining role. The ideal candidate is a seasoned executive who brings a unique blend of strategic brand leadership, growth marketing expertise, and polished communications skills to an organization on a mission to become the definitive AI partner for credit unions nationally.
This individual will own AI Studio's brand narrative, digital presence, thought leadership platform, and marketing performance - and will serve as a visible, credible ambassador for the organization at conferences, industry events, and executive engagements. Proficiency in AI-powered marketing tools, comfort navigating ambiguity, and a genuine passion for the credit union movement are essential.
This is a remote position with periodic travel required for team meetings, conferences, and partner engagements. Travel up to 25%.
Key Responsibilities
Brand &amp; Communications Strategy<ul><li>
Own and drive AI Studio's comprehensive brand and communications strategy - positioning AI Studio not as an option, but as the definitive choice for credit unions navigating their AI journey.</li><li>
Develop and maintain a clear, compelling, and consistent messaging framework that resonates with credit union executives, fintech leaders, solution providers, and board-level stakeholders.</li><li>
Create and execute a multi-channel communications strategy including digital, social, event, and other media to drive awareness, credibility, and preference.</li><li>
Serve as the guardian of AI Studio's brand voice across all internal and external touchpoints.</li></ul>
Website &amp; Digital Presence<ul><li>
Design, build, and maintain AI Studio's website and LinkedIn presence - ensuring it reflects brand standards, is AI-optimized for search and discoverability, and serves as a dynamic, high-converting hub for prospects and members.</li><li>
Develop, launch, and maintain the AI Studio member portal, including ongoing content management and user experience improvements.</li><li>
Oversee SEO/SEM strategy and ensure all digital properties perform against measurable traffic and engagement targets.</li><li>
Leverage AI-powered tools across functions to drive efficiency, personalization, and performance.</li></ul>
Thought Leadership &amp; Industry Presence<ul><li>
Lead the development and execution of AI Studio's thought leadership platform.</li><li>
Build and manage the LinkedIn presence and broader social media footprint for AI Studio leadership, including content strategy, ghostwriting, and engagement.</li><li>
Represent AI Studio with executive presence at industry conferences, webinars, panels, and partner engagements - serving as a compelling spokesperson for the organization.</li><li>
Cultivate and maintain AI Studio's visibility in trade publications, industry associations, and credit union media channels.</li></ul>
Marketing Strategy &amp; Execution<ul><li>
Develop, implement, and continuously refine AI Studio's marketing strategic plan - aligning strategy with tactical initiatives to meet growth and brand objectives.</li><li>
Oversee all marketing channels including digital, email, social media, event marketing, content marketing, and partner co-marketing.</li><li>
Manage all marketing materials, ensuring quality, consistency, and brand alignment across every deliverable.</li><li>
Collaborate with external agencies and vendors to extend marketing capabilities while maintaining brand control and budget discipline.</li><li>
Maintain a working knowledge of regulatory and compliance considerations relevant to marketing in the financial services space.</li><li>
Engage in voice of customer (VOC) strategy and leverage creative ways (beyond surveys) to gather insights</li><li>
Conduct market research to stay abreast of competitor activities, AI, and credit union trends</li></ul>
Performance Management &amp; Reporting<ul><li>
Define, track, and report on marketing KPIs and company performance metrics - presenting results to the Board, investors, and other key stakeholders as applicable.</li><li>
Regularly deliver analytics and insights on campaign performance, website traffic, audience engagement, and brand health.</li><li>
Financial responsibility, ensure responsible budget allocation and return on investment.</li><li>
Implement continuous improvement processes to optimize effectiveness.</li></ul>
Leadership &amp; Organizational Contribution<ul><li>
Serve as an integral, active member of the AI Studio team, contributing not only to day-to-day work but also strategic planning and company culture.</li><li>
Represent AI Studio with the highest degree of professionalism, integrity, and brand alignment in all settings - internal and external.</li><li>
Build and nurture relationships with credit union executives, fintech partners, solution providers, and industry associations on behalf of AI Studio.</li><li>
Foster a culture of innovation, accountability, and execution excellence.</li><li>
Perform other duties as required in support of AI Studio's mission and growth objectives.</li></ul>
Qualifications
Education &amp; Experience<ul><li>
Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or a related field plus a minimum of 7 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. OR High School Diploma or equivalent plus a minimum of 12 years of progressive marketing and communications leadership experience, with at least 3-5 years in a leadership role in a credit union or start up environment. Master's degree preferred.</li><li>
Demonstrated experience marketing within the financial services, fintech, or credit union industry strongly preferred.</li><li>
Proven track record of building and scaling brand presence for a growing organization.</li></ul>
Skills &amp; Competencies<ul><li>
Brand Strategy: Deep expertise in brand development, positioning, and management &mdash; with a demonstrated ability to differentiate a challenger brand in a competitive market.</li><li>
Digital Marketing: Strong command of SEO/SEM, content marketing, email marketing, social media, and digital analytics platforms.</li><li>
Communications: Exceptional written and verbal communication skills; able to distill complex AI and technology concepts into compelling, accessible narratives for diverse audiences.</li><li>
AI Fluency: Working knowledge of AI-powered tools and a genuine enthusiasm for integrating emerging technology into marketing operations.</li><li>
Thought Leadership: Experience developing executive content programs, including LinkedIn strategy, conference presentations, and industry publications.</li><li>
Analytics &amp; Reporting: Strong analytical capability with experience presenting marketing performance and company KPIs to board-level audiences.</li><li>
Executive Presence: Polished, credible, and confident in high-stakes settings - including conferences, partner meetings, and media engagements.</li><li>
Project Management: Exceptional organizational skills with the ability to manage multiple priorities simultaneously in a dynamic, startup-paced environment.</li><li>
Relationship Building: Ability to cultivate trusted relationships with executives, partners, and industry stakeholders at all levels.</li></ul>
What We're Looking For
The ideal candidate for this role is more than a skilled marketer - they are a passionate advocate for the credit union movement who understands what it means to be mission-driven. We are looking for someone who:<ul><li>
Is a motivated self-starter who takes initiative, works independently, and demonstrates strong judgment in ambiguous situations.</li><li>
Brings a dynamic, engaging style - able to inspire confidence in a room full of credit union executives as comfortably as in a one-on-one partner conversation.</li><li>
Approaches every partnership and relationship with respect, empathy, curiosity, and genuine professionalism.</li><li>
Thrives in a collaborative team environment and is willing to roll up their sleeves when the mission demands it. This is a hands-on working leadership job, e.g. design, build, adjust, etc.</li><li>
Is deeply curious about AI, fintech trends, and the evolving credit union landscape.</li><li>
Is detail-oriented; deeply understands the importance of &ldquo;polish&rdquo; and tailoring for the audience.</li><li>
Is coachable, resilient, and invested in their own professional development and that of the organization.</li></ul>
AI Studio, LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.</div>

AI Studio-VP of Marketing & Communications

Crunch Fitness

<div>Creative Director- Tampa, FL (Corporate Office) 
Here We GROW Again! Are you a potential Creative Director and ready to leave average in the past? Be a part of one of the greatest growth stories ever told in the fitness industry. With 95+ locations currently and 100+ more planned; our Creative Director position offers a tremendous opportunity for growth &amp; career advancement.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment while pioneering a philosophy of No Judgments. Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it&rsquo;s an opportunity to inspire others to reach their fitness goals. Our &lsquo;No Judgments&rsquo; philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
So, if you&rsquo;re a highly motivated, outgoing individual that wants to work where you workout then end the job search &ndash; and take the first step towards your career by applying TODAY!!
Job Summary
The Creative Director is responsible for creating and managing visual content across multiple platforms, including graphic design, videography, and website development. This role involves designing engaging graphics, producing high-quality videos, and developing and maintaining websites to enhance the company&rsquo;s online presence and support its marketing and communication strategies.
Key Responsibilities
<ul><li>Website Management: Maintain and update internal websites (Squarespace, Webflow) including landing page creation, content updates, and optimizations.</li><li>
Visual Content Creation: Design engaging PowerPoints, presentations, and creative assets to support company initiatives.</li><li>
Multimedia Production: Develop high-quality video and photo assets through filming, motion graphics, photography, and graphic design.</li><li>
Marketing &amp; Internal Materials: Design compelling marketing materials, internal communications, and branding collateral as needed.</li><li>
Creative Copywriting: Craft persuasive and impactful copy for campaigns, website content, and marketing initiatives.</li><li>
Market &amp; Software Research: Continuously explore and implement innovative tools, software, and best practices to enhance marketing strategies.</li><li>
Data &amp; Performance Analysis: Track, analyze, and report on campaign performance using platforms like VFP, HubSpot, and Meta. Provide strategic recommendations for optimization.</li><li>
Competitive &amp; Growth Analysis: Evaluate market trends, regional dynamics, and competitor strategies to identify opportunities for growth.</li><li>
Cross-Departmental Support: Assist Group X, Personal Training, Membership, Corporate Sales, and Recruiting teams with marketing and creative needs.</li><li>
Campaign Execution: Help implement digital, traditional, and grassroots marketing initiatives to drive brand awareness and engagement.</li><li>
Brand Consistency &amp; Expansion: Support creative efforts for existing locations and new pre-sale markets to ensure a cohesive brand presence.</li><li>
Department Oversight: Manage daily workflow, ensuring smooth execution of marketing and creative projects.</li></ul>
What we look for in a qualified Creative Director<ul><li>
Bachelor&rsquo;s degree in Graphic Design, Digital Media, Web Development, or a related field preferred
</li><li>2-4 years of experience in graphic design, website development, and videography</li><li>
Proficiency in design software (e.g., Adobe Creative Suite), video editing software (e.g., Adobe Premiere, Final Cut Pro), and web development languages (e.g., HTML, CSS, JavaScript) Proficient in Google collaboration tools such as Drive, Docs, Sheets.
</li><li>Strong communication, conceptual thinking, typography skills and design skills
</li><li>Strong project management skills</li><li>
Strong visual design skills and a keen eye for aesthetics.</li><li>
Excellent technical skills in videography and video editing</li><li>
Ability to manage multiple projects and meet deadlines</li></ul>
Work Environment<ul><li>
This position operates in a professional office environment with a standard 40-hour workweek. Flexibility may be required based on project deadlines. (not remote)</li><li>
The role may involve occasional travel for on-site video shoots or industry events.</li></ul>
The Ways You Can Benefit:<ul><li>
Medical, Dental, Vision</li><li>
401K</li><li>
PTO</li><li>
Life Insurance, Short-term disability</li><li>
Free Crunch Fitness membership</li><li>
Discounted Personal Training Sessions</li><li>
Exciting team environment</li><li>
Growth opportunity in a rapidly growing company</li></ul>
If you&rsquo;re ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY! 
About CR Fitness
CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers&rsquo; increasing focus on health and wellness.
 Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status. 

Blx4o8dZ68</div>

Creative Director

SeaWorld Parks & Entertainment

<div>Job Description
What you get to do:
The Marketing Graphic Designer will assist Busch Gardens Tampa Bay in the creation of original creative concepts, as well as the guidance, adaptation and evolution of assets and campaign developed by agency partners. They will help in the development of brand standards and become a key pillar to upholding those standards. They will ensure that all materials produced by vendors adheres to our guidelines for each individual brand (SeaWorld and Aquatica).<ul><li>
Produce designs for Busch Gardens Tampa Bay and Adventure Island, both creatively as well as effectively, in multiple media types including, but not limited to, digital ads, social content, print, outdoor, and collateral.</li><li>
Picks up files from agencies and vendors and provides scaling, versioning and resizing as needed to meet the needs of our marketing plans</li><li>
Responsible for the ensuring produced content is quality and adheres to brand standards</li><li>
Maintains professionalism in communication, provides clear vision and direction to vendors as needed</li><li>
Consistently applies constructive criticism from stakeholders, peers, and leadership to improve creative outcomes (adaptive design eye and skill)</li><li>
Stays abreast of technological advances and industry trends that improve design processes and product.</li><li>
Other assignments as needed, including maintaining our Digital Asset Management system</li><li>
Perform other duties as assigned</li></ul>
What it takes to succeed:<ul><li>
Bachelor's degree and/or equivalent experience required</li><li>
2+ years design experience, experience in advertising/marketing preferred</li><li>
Extensive experience with Adobe Creative Suite (Illustrator, Photoshop and InDesign, After Effects, Premier Pro)</li><li>
Working knowledge of HTML5</li></ul></div>

Marketing Graphic Designer

Second Avenue Realty

<div><div>Second Avenue is the premier platform for enabling institutions to deploy meaningful capital into single-deeded residential assets (SFR) while retaining control and valuable lines of sight into their investments over time. Second Avenue&rsquo;s proprietary technology and exclusive relationships have allowed it to bring scale to scattered single-family investment homes, a strategy that was previously untenable as an institutional asset class. The Company provides all aspects of sourcing, acquisition, and property management services for its clients.
We offer a positive culture and professional work environment. Please visit our website for additional background on our business platform &ndash; www.secondavenue.com<div>
Job Summary</div><div></div> 
The Digital Marketing Specialist will be directly responsible for the management of content syndication for lead generation, including development, management, and optimization of integrated paid digital marketing campaigns. Oversees all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and lead conversion performance.
 Generates periodic reporting to provide high impact visibility into marketing campaign performance and analytics. Enhance listing visibility, continuously refine strategy, and optimize organizational KPIs.
This role requires strong writing skills, attention to detail, and the ability to work efficiently in a fast-paced environment. The Digital Marketing Specialist will support company initiatives by collaborating with market-based sales team and central operations.<div></div><div> 
Duties and Responsibilities</div><div><ul><li>
Partners with cross-functional teams and external agencies to develop, manage, and optimize integrated paid digital marketing campaigns for all outbound demand generation, including third party syndication, programmatic display, paid search, and other channels to produce maximum benefit and ROI.</li><li>
Participates in the collection of feedback from the leasing teams on an ongoing basis to optimize campaigns and identify new opportunities to drive greater quantity and quality of leads across the portfolio.</li><li>
Identifies and communicates opportunities for strategic improvement.</li><li>
Manages requests to support marketing content syndication.</li><li>
Assists in the monthly marketing advertising campaign planning and forecasting process, ensuring that programs are executed, and funds are allocated to maximize program ROI and meet occupancy/leasing goals.</li><li>
Produces weekly reports and monthly tracking reports to provide visibility into marketing campaign performance and analyzes competitive and industry data to understand trends and continuously refine strategy to guide decision-making.</li><li>
Identifies syndication issues, collaborates with third-party vendors to resolve them, and provides oversight until resolution.</li><li>
Audit online internet listings of homes, including descriptions and data across third-party platforms, to ensure accuracy and consistency.</li><li>
Monitor and analyze the performance of listings to provide strategic recommendations that drive higher lead traffic and improve overall campaign performance.</li><li>
Utilize HubSpot CRM systems to plan and launch targeted email and SMS campaigns to drive engagement and conversions.</li><li>
Manage and publish content across social media platforms; monitor engagement, respond to notifications, and maintain consistent presence in relevant Facebook groups to foster community engagement.</li><li>
Support HR initiatives by assisting with internal corporate communications and managing social media engagement.</li><li>
Monitor and respond to online reviews across multiple platforms, escalating trends when necessary, and executing review generation campaigns to increase review volume and strengthen the company&rsquo;s online reputation.</li><li>
Comply with all company standards, fair housing rules and regulations, and applicable local, state, and federal laws.</li><li>
Perform other duties as assigned.</li></ul></div><div>
Qualifications</div><div><ul><li>
Strong understanding of digital marketing channels including paid search, internet listing services, SEO, Google analytics, email campaigns, social media, video, programmatic display advertising</li><li>
Strong writing and editing skills.</li><li>
Working knowledge of marketing and sales principles</li><li>
Excellent analytical and project management skills.</li><li>
Strong quantitative and problem-solving skills.</li><li>
Understanding of basic real estate and/or property management processes</li><li>
Ability to use a computer proficiently, including Microsoft Outlook, Word, and Excel</li><li>
Comprehension of Federal Fair Housing laws and any applicable local housing provisions</li></ul></div><div>
Education and Experience</div><div><ul><li>
Minimum high school graduate required; bachelor&rsquo;s degree in marketing, communications, or a related field is preferred.</li><li>
Lead generation experience</li><li>
Demonstrable experience in designing and implementing successful digital marketing campaigns.</li><li>
Ability to demonstrate writing and editing abilities.</li><li>
Successful track record with respect to prioritizing multiple initiatives &ndash; including rapid execution and sense of urgency regarding completion of key tasks within set timeframes</li><li>
Experience using Microsoft Outlook, Excel, Word, and property operating software.</li><li>
Experience in real estate, property management or related field is a plus.</li></ul></div><div>
Job Competencies</div><div><ul><li>
Exceptional attention to detail and ability to proofread accurately</li><li>
Flexibility and adaptability in relation to changing business needs and processes</li><li>
Demonstrated ability to exercise independent judgment and maintain confidentiality</li><li>
Ability to think both creatively and strategically</li><li>
Efficient time management in a fast-paced environment, including the ability to effectively manage workload and meet deadlines</li></ul></div><div>
Benefits</div><div></div> 
Medical, Dental and Vision Insurance, Employer Paid Short-Term/Long-Term Disability and Life AD&amp;D Insurance, 401k, PTO and Paid Holidays. 
NOTE: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job. Other duties may be assigned.
Second Avenue is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</div></div>

Digital Marketing Specialist

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