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L'Oréal

<b>Job Title:</b> Director, Advocacy & Influence - Redken Function: Digital / Brand Engagement Division: Professional Products Division (PPD) Supervisor Title: AVP, Brand Engagement Location: 10 Hudson Yards, NYC
<br><br>
<b>Role Overview:</b> The Director of Advocacy & Influence is responsible for the strategic leadership and execution of Redken’s Go-To-Market (GTM) strategy, encompassing both professional hair experts and consumer-facing creators. This leader bridges the gap between technical credibility and mainstream desirability, ensuring the brand’s professional authority is validated by hair experts and amplified by consumer advocates.
<br><br>
A critical component of this role involves identifying and nurturing high-impact talent that aligns with Redken’s core values and professional heritage. The Director will oversee relationships with external agency partners, driving accountability and ensuring all activations are executed with strategic cohesion and excellence. You will lead a team to build an "Advocacy Ecosystem" that drives brand awareness, community loyalty, and high conversion across both professional salon and consumer retail channels.
<br><br>
<b>Key Job Accountabilities:</b><br>
<ul>
<li>Dual-Track Strategy Development: Implement a comprehensive influencer strategy focused on "Authority" (Professional/Expert) and "Reach & Demand" (Consumer).</li>
<li>Network Management: Oversee two distinct advocacy tiers: the professional hairstylist network and a diverse roster of consumer creators.</li>
<li>Complex Contract Negotiation: Lead end-to-end negotiations for high-value professional contracts, including defining "Usage Rights" across Social, TV, In-Salon, and Educational mediums, as well as exclusivity clauses.</li>
<li>Compliance & Disclosure: Ensure all partnerships strictly adhere to global advertising standards (FTC/ASA) and internal L’Oréal legal guidelines regarding professional claims and paid partnership disclosures.</li>
<li>Whitespace Identification: Proactively identify opportunities in the influencer landscape to maintain Redken’s position as a category leader.</li>
<li>Strategic Advisorship: Serve as a strategic partner to the AVP, demonstrating strong executive presence to champion advocacy roadmaps and align cross-functional leaders on high-impact priorities.</li>
<li>Campaign Oversight: Direct "always-on" seeding programs and large-scale paid campaigns for both professional and consumer segments.</li>
<li>Aesthetic Excellence: Ensure brand consistency and high-quality creative output across all influencer-generated content.</li>
<li>Data & Analytics: Track and optimize Share of Influence (SOI), conversion rates, and engagement metrics to maintain Redken’s #1 position in SOI.</li>
<li>Team Leadership: Mentor and grow a high-performing team of Advocacy Managers.</li>
<li>Budget Management: Manage the total advocacy budget, optimizing spend between professional fees, consumer talent, and production costs.</li>
</ul>
<b>Core Digital Skills Required:</b><br>
<ul>
<li>Integrated Advocacy Management: Expertise in crafting strategies that leverage both professional and consumer voices to enhance brand reputation and visibility.</li>
<li>ROI & SOI Analysis: Advanced ability to report on how advocacy efforts contribute to SOI growth and overall brand health, providing actionable insights to executive leadership.</li>
<li>Creative Innovation: Ability to generate original ideas and untried approaches that create high added value for the brand.</li>
<li>Consumer & Pro Insight: Deep understanding of the holistic needs and aspirations of both professional stylists and end-consumers in a social context.</li>
<li>Strategic Briefing: Proficiency in providing concise, relevant, and inspiring briefs to partners and agencies to achieve desired brand outcomes.</li>
</ul>
<b>Required Qualifications:</b><br>
<ul>
<li>Education: Bachelor’s degree required.</li>
<li>Experience: 7-10 years of experience in Influencer Marketing, PR, or Digital Marketing, preferably within the Beauty or Professional Luxury industry.</li>
<li>Leadership: Proven experience managing teams and external agencies.</li>
<li>Communication: Exceptional negotiation and presentation skills with the ability to influence at the executive level.</li>
</ul>
<b>L'Oréal Benefits & Salary Information:</b><br>
<ul>
<li>Salary Range: $140,400 - $200,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level).</li>
<li>Hybrid Work Policy: 3 Days in Office, 2 Days Work from Home.</li>
<li>Competitive Benefits: Medical, Dental, Vision, 401K, and Pension Plan.</li>
<li>Access to Company Perks: VIP Access to L’Oréal’s Internal Shop, Monthly Mobile Allowance, and Mental Health & Wellness programs.</li>
</ul>
<b>Diversity, Equity & Inclusion:</b> Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
<br><br>
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
<br><br>
<b>Reasonable Accommodations:</b> If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
<br><br>
<b>Our Safe Together Plan:</b> Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
<br><br>
References
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<br><b>1. mailto:</b> USApplicationAccommodation@support.lorealusa.com

Director, Advocacy & Influence, Redken

Horizon Media, Inc.

<div><div>Job Description</div><div><div><div>
The Director, Digital Content is responsible for the strategy, development, and publishing of content across our owned digital channels - including social media, company websites, intranet, and email. This role sits at the intersection of marketing, storytelling, and operations, ensuring our brand voice is consistent and compelling across every touchpoint. The ideal candidate is equal parts strategic thinker and hands-on executor; comfortable navigating a complex enterprise environment while collaborating with stakeholders across the organization.</div><div></div><div>
What You'll Do</div></div><div></div><div><div>
Content Strategy</div></div><div><ul><li><div>
Partner with SVP, Brand Marketing to develop and execute content strategy aligned with business objectives</div></li></ul></div><div><ul><li><div>
Perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across channels</div></li></ul></div><div><ul><li><div>
Make channel recommendations based on audience, content type, and organizational goals</div></li></ul></div><div><ul><li><div>
Manage editorial calendar to ensure consistent, timely content delivery</div></li></ul></div><div></div><div><div><br>
Content Creation</div></div><div><ul><li><div>
Partner across the agency to create and curate compelling content for social, company websites, intranet, and CRM</div></li></ul></div><div><ul><li><div>
Collaborate with designers to source and collect visual assets for social and intranet content</div></li></ul></div><div><ul><li><div>
Develop and publish content for internal and external audiences</div></li></ul></div><div><ul><li><div>
Leverage AI tools to enhance content creation efficiency and quality</div></li></ul></div><div><ul><li><div>
Ensure all content adheres to brand voice guidelines and maintains consistency across channels</div></li></ul></div><div></div><div><div><br>
Publishing &amp; Operations</div></div><div><ul><li><div>
Manage content requests through ticketing system, coordinating with stakeholders across the organization</div></li></ul></div><div><ul><li><div>
Maintain content freshness, ensuring information is accurate and up-to-date</div></li></ul></div><div><ul><li><div>
Oversee press page updates and related external communications</div></li></ul></div></div><div><div><ul><li><div>
Manage and maintain CRM platform to support email marketing efforts</div></li></ul></div><div><ul><li><div>
Publish and manage content across CMS platforms, primarily WordPress</div></li></ul></div><div><ul><li><div>
Manage intranet content publishing and updates</div></li></ul></div><div></div><div><div><br>
Analytics &amp; Reporting</div></div><div><ul><li><div>
Track and report on content performance metrics (engagement, traffic, conversions) across channels, using Google Analytics and other tools</div></li></ul></div><div><ul><li><div>
Provide actionable insights to optimize content strategy and inform decision-making</div></li></ul></div><div><ul><li><div>
Stay current with digital marketing trends, platform updates, competitive sites and emerging tools to keep strategies fresh and effective</div></li></ul></div><div></div><div><div><br>
 Who You Are</div></div><div></div><div><ul><li><div><br>
A strategic thinker who can balance big-picture planning with hands-on execution</div></li></ul></div><div><ul><li><div>
An excellent communicator and collaborator, comfortable working across multiple teams and stakeholders</div></li></ul></div><div><ul><li><div>
Detail-oriented with strong organizational skills to manage multiple projects and deadlines</div></li></ul></div><div><ul><li><div>
A proactive problem-solver who can navigate a complex, multi-faceted enterprise environment</div></li></ul></div><div><ul><li><div>
Adaptable and comfortable with evolving priorities and new platforms</div></li></ul></div><div><ul><li><div>
Passionate about content and staying current with digital trends</div></li></ul></div><div><ul><li><div>
A deep understanding of the agency/media/marketing landscape</div></li></ul></div></div><div></div><div><div><div><br>
Preferred Skills &amp; Experience</div></div><div><ul><li><div>
7-10 years of experience in digital content management, content marketing, or related roles</div></li></ul></div><div><ul><li><div>
Working knowledge of HTML and CSS</div></li></ul></div><div><ul><li><div>
Proficiency with CMS platforms, particularly WordPress</div></li></ul></div><div><ul><li><div>
Experience managing social media channels for a brand</div></li></ul></div><div><ul><li><div>
Familiarity with intranet/SharePoint publishing platforms</div></li></ul></div><div><ul><li><div>
Experience with content analytics and reporting tools</div></li></ul></div><div><ul><li><div>
Demonstrated ability to use AI tools to support content workflows</div></li></ul></div><div><ul><li><div>
Strong writing, editing, and proofreading skills</div></li></ul></div><div><ul><li><div>
Experience in Advertising, Media, Publishing, and/or Enterprise B2B Tech</div></li></ul></div><div></div><div><div><br>
Nice to Have</div></div><div><ul><li><div>
SEO/AEO/GEO fundamentals and best practices</div></li></ul></div><div><ul><li><div>
Experience with Akumina or similar enterprise intranet platforms</div></li></ul></div><div><ul><li><div>
Experience with HubSpot or similar email marketing/CRM platforms</div></li></ul><div></div><div>
Certificates, Licenses and Registrations</div><div>
No requirements for certificates, licenses and/or registrations</div><div><br>
Physical Activity and Work Environment</div><div>
Occasionally the employee might be asked to perform minimal physical activity in support of onsite event execution</div><div></div><div>
#LI-LW1</div><div>
#HM</div><div>
#LI-HYBRID</div></div></div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$140,000.00 - $170,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Director, Digital Content

<b>Job Title:</b> Director, Advocacy & Influence (Paid/Earned), Kiehl’s
<br><br>
<b>Division:</b> Luxe
<br><br>
<b>Location:</b> Hudson Yards, New York City
<br><br>
<b>Reports To:</b> AVP, Head of Consumer Engagement
<br><br>
<b>Who We Are:</b><br>
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
<br><br>
At L’Oreal our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
<br><br>
<b>What You Will Do:</b><br>
<ul>
<li>Vision & Strategic Leadership: Set the overall vision and strategic direction for influencer marketing, aligning with overall business objectives. Lead the development and implementation of innovative influencer marketing strategies across all platforms and formats. Lead with a creative and creator first mindset on how Kiehl’s can continue to break the mold in the highly competitive skincare space.</li>
<li>Team Leadership & Organizational Development: Lead and manage the influencer marketing team, overseeing all aspects of team performance, budget management, and strategic planning. Foster a high-performing team culture and drive professional development.</li>
<li>Influencer Relationship Management & Partnership Development: Cultivate and manage relationships with key influencers, agencies, and industry partners. Negotiate major contracts and secure strategic partnerships. Have the ability to strategically think about creators as long team partners and advocates and be able to create last relationships with true meaning for both the brand and creator.</li>
<li>Creative & Entrepreneurial Mindset: Have the ability to understand the dynamic and evolving creator landscape and bring creative and new ideas on how to activate A&I strategy. Think of new ways for the brand to cut through the clutter through culture, creativity and a viral first mindset.</li>
<li>Performance Management & ROI Optimization: Oversee the measurement and analysis of influencer marketing performance, ensuring ROI-positive campaigns. Develop and implement sophisticated measurement frameworks and provide data-driven insights to executive leadership. Be able to lead both paid and earned A&I functions with a data led mind-set, deep ability to understand content creation and be able to adapt our strategy to maximize true market impact.</li>
<li>Cross-Functional Collaboration & Integration: Lead cross-functional collaboration with key stakeholders across the organization, including marketing, PR, legal, e-commerce, sales, and product development. Integrate influencer marketing into broader business strategies and ensure alignment with overall brand messaging.</li>
</ul>
<b>What We Are Looking For:</b><br>
<b>Required Qualifications:</b><br>
<ul>
<li>Bachelor's degree in Marketing, Communications, or related field.</li>
<li>7+ years of experience in social media or influencer marketing.</li>
<li>Experience developing strategic plans, managing large budgets, leading teams and driving business impact.</li>
<li>Proficiency in Microsoft Office Suite, social media management platforms.</li>
<li>No Physical Requirements of the Role</li>
</ul>
<b>Preferred Qualifications:</b><br>
<ul>
<li>Social Media Marketing or Influencer Marketing certifications.</li>
<li>Excellent communication, project management, strategic thinking and leadership skills.</li>
</ul>
<b>Please note:</b> This job description is a general outline and may be subject to change.
<br><br>
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
<br><br>
<b>Additional Benefits Information As Follows:</b><br>
<b>Salary Range [New York]:</b> $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
<br><br>
<ul>
<li>Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)</li>
<li>Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)</li>
<li>Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)</li>
<li>Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)</li>
<li>Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)</li>
<li>Employee Resource Groups (Think Tanks and Innovation Squads)</li>
<li>Access to Mental Health & Wellness Programs</li>
</ul>
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
<br><br>
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
<br><br>
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
<br><br>
<b>Our Safe Together Plan:</b> Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind

Director, Advocacy & Influence (Paid/Earned), Kiehls US

Impact.Com

<div><p><b>About impact.com</b><br>
impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products&mdash;Performance (affiliate), Creator (influencer), and Advocate (customer referral)&mdash;unify every type of partner into one integrated platform. As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L'Or&eacute;al, and Fanatics, rely on impact.com to power more than 225,000 partnerships that deliver measurable business results.</p>
<p><b>
Your Role at </b><b>impact.com</b><b>:</b></p>
<p>
We're seeking a strategic, hands-on Social Media Associate Director to lead and expand our global social media presence. This role is a true player/coach: you'll set the strategy, create and ship content, and lead a growing team of social media professionals based in Cape Town.</p>
<p>
You'll be responsible for end-to-end social strategy across channels&mdash;brand, product, executive, and campaign-driven&mdash;while building scalable systems, strong creative standards, and clear performance metrics. This is a high-visibility role that partners closely with Brand, Content, Product Marketing, Comms, and Demand.</p>
<p><b>
What You'll Do:</b></p>
<p><b>
Strategy &amp; Leadership</b></p>
<ul>
<li>Own the global social media strategy aligned to brand, business, and go-to-market priorities</li>
<li>Act as a player/coach&mdash;setting direction while remaining hands-on in execution</li>
<li>Lead, mentor, and develop a team of 3 (with room to grow) based in Cape Town</li>
<li>Establish clear workflows, roles, and standards across regions and time zones</li>
<li>Translate company narratives into compelling social-first storytelling</li>
</ul>
<p><b>Content &amp; Execution</b></p>
<ul>
<li>Oversee and contribute to daily content creation across LinkedIn, Instagram, Facebook, TikTok, and emerging platforms</li>
<li>Manage content calendars, campaign launches, and real-time moments</li>
<li>Ensure brand consistency, tone, and visual quality across all channels</li>
<li>Partner with internal teams to support product launches, events, executive thought leadership, and cultural moments</li>
<li>Balance always-on content with high-impact campaigns</li>
</ul>
<p><b>Performance &amp; Optimization</b></p>
<ul>
<li>Define KPIs and success metrics across awareness, engagement, and influence</li>
<li>Analyze performance and turn insights into action&mdash;testing, learning, and iterating</li>
<li>Report on results to marketing leadership with clear recommendations</li>
<li>Stay ahead of platform changes, trends, and best practices</li>
</ul>
<p><b>Collaboration &amp; Influence</b></p>
<ul>
<li>Partner closely with Brand, Comms, Content, Product Marketing, Demand, and Regional Marketing teams</li>
<li>Support executive social presence and thought leadership programs</li>
<li>Act as a trusted advisor on social media trends, risks, and opportunities</li>
</ul>
<p><b>What You Bring:</b></p>
<ul>
<li>7+ years of experience in social media or digital marketing, ideally in B2B</li>
<li>Proven experience owning global social strategy&mdash;not just execution</li>
<li>Prior people management experience; comfortable leading distributed teams</li>
<li>Strong content instincts with a portfolio that demonstrates strategic thinking and creative execution</li>
<li>Data-driven mindset with experience using analytics to guide decisions</li>
<li>Deep understanding of major social platforms and how brands win on each</li>
<li>Comfortable operating in fast-paced, high-growth environments</li>
<li>Clear communicator who can influence across levels and functions</li>
</ul>
<p><b>Nice to Have</b></p>
<ul>
<li>Experience managing global or offshore teams</li>
<li>Experience supporting executive or founder-led social presence</li>
<li>Familiarity with social listening, publishing, and analytics tools</li>
<li>Background in partnerships, commerce, or B2B ecosystems</li>
</ul>
<p><b>Why This Role Matters</b></p>
<p>
Social is a critical brand, narrative, and growth lever for our business. This role will define how we show up</p><br>
<p></p>
<p><b>
Salary Range: </b>$130,000.00 - $140,000.00 per year, plus an additional 5% variable annual bonus contingent on Company performance and eligible to receive a Restricted Stock Unit (RSU) grant.</p>
<ul><li>This is the pay range the Company believes is equitable for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.</li></ul>
<p><b>
Benefits and Perks:</b></p>
<p>
At impact.com, we believe that when you're happy and fulfilled, you do your best work. That's why we've built a benefits package that supports your well-being, growth, and work-life balance.</p>
<ul>
<li>Medical, Dental, and Vision insurance</li>
<li>Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled</li>
<li>Flexible spending accounts and 401(k)</li>
<li>Flexible Working: Our Responsible PTO policy means you can take the time off you need to rest and recharge. We're committed to a positive work-life balance and provide a flexible environment that allows you to be happy and fulfilled in both your career and your personal life.</li>
<li>Health and Wellness: Your well-being is a priority. Our mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage. We also offer a monthly gym reimbursement policy to support your physical health.</li>
<li>A Stake in Our Growth: We offer Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval.</li>
<li>Investing in Your Growth: We're committed to your continuous learning. Take advantage of our free Coursera subscription and our PXA courses.</li>
<li>Parental Support: We offer a generous parental leave policy, 26 weeks of fully paid leave for the primary caregiver and 13 weeks fully paid leave for the secondary caregiver.</li>
<li>Technology Financial Support: We provide a technology stipend to help you set up your home office and a monthly allowance to cover your internet expenses.</li>
</ul>
<p>impact.com is proud to be an equal-opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.</p></div><p></p>

Associate Director, Social Media

Ripple

<div><div><p>At Ripple, we're building a world where value moves like information does today. It's big, it's bold, and we're already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.</p>
<p>
If you're ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.</p></div><div>
<p><b>
THE WORK:</b></p>
<p>
Ripple seeks a Director of Social and Community to guide our global social media, owned channels, and community involvement plan. We need a leader who goes beyond social media management to create cultural moments, defy conventions, and establish Ripple as a leading voice in crypto and blockchain.</p>
<p>
This role is highly visible and demands great trust. You will define how Ripple appears publicly by leading creative ideas, real-time engagement, and storytelling in a fast-paced setting. Positioned where brand, communications, content, and product meet, this position calls for sharp judgment, keen instincts, and the capacity to act swiftly while maintaining credibility and trust.</p>
<p>
If you think in big swings, not safe swings - keep reading!</p>
<p><b>
WHAT YOU'LL DO:</b></p>
<ul>
<li>Develop Ripple's worldwide social and community approach across platforms (X, LinkedIn, YouTube, emerging channels)</li>
<li>Lead a high-performing team in a fast paced environment, setting clear direction while empowering bold thinking and experimentation</li>
<li>Innovate by developing and delivering big, bold, differentiated ideas that elevate Ripple's leadership, spark conversation, and stand out in crowded, noisy moments. The sky is the limit here.</li>
<li>Partner with senior executives to build distinctive, credible, high-impact digital presences. Not templated thought leadership but POVs that lead conversations</li>
<li>Champion and expand Ripple's global communities, maintaining institutional credibility while encouraging genuine involvement throughout the XRP and crypto ecosystems</li>
<li>Lead real-time and issues-based engagement, including regulatory developments, market moments, and rapid response scenarios</li>
<li>Move beyond vanity metrics. Build a framework that measures influence, narrative shift, sentiment strength, authority, and business impact.</li>
</ul>
</div><div><p><b>WHAT YOU'LL BRING:</b></p>
</div>
<div><ul><li>10+ years of experience in social media, community, or digital communications. This includes senior leadership at a global brand or high-growth technology company. Experience in crypto is a huge plus.</li>
<li>Proven ability to thrive in fast-paced, high-visibility environments with shifting priorities and public scrutiny</li>
<li>Equal parts strategist and creator with the capability of crafting thoughtful narratives one day and meme-worthy brilliance the next (or both together).</li>
<li>The judgment to know when to lean in, and when to hold the line.</li>
<li>Strong editorial judgment and the ability to simplify complex ideas without losing nuance</li>
<li>Clear track record of delivering out of the box ideas that drives impact, not just activity</li>
<li>Data-informed decision maker with a clear point of view on meaningful metrics</li>
</ul><h4 class="jobSectionHeader"><b>Why This Role Matters</b></h4>
<p>
Social and community are central to Ripple's leadership position in the market. This role will build how Ripple interacts with the world in real time, fostering trust, credibility, and influence across institutions, policymakers, and the broader digital asset ecosystem.</p>
</div><p></p><div>
<p><b>WHO WE ARE:</b></p>
<p>
Do Your Best Work</p>
<ul>
<li>The opportunity to build in a fast-paced start-up environment with experienced industry leaders</li>
<li>A learning environment where you can dive deep into the latest technologies and make an impact. A professional development budget to support other modes of learning.</li>
<li>Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.</li>
<li>In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.</li>
<li>Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team</li>
<li>We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!</li>
</ul>
<p>Take Control of Your Finances</p>
<ul>
<li>Competitive salary, bonuses, and equity</li>
<li>Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support</li>
<li>Employee giving match</li>
<li>Mobile phone stipend</li>
</ul>
<p>Take Care of Yourself</p>
<ul>
<li>R&amp;R days so you can rest and recharge</li>
<li>Generous wellness reimbursement and weekly onsite &amp; virtual programming</li>
<li>Generous vacation policy - work with your manager to take time off when you need it</li>
<li>Industry-leading parental leave policies. Family planning benefits.</li>
<li>Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events</li>
</ul>
<p><i>Benefits listed above are for full-time employees.</i></p>
<p></p>
<div><i>Ripple is an Equal Opportunity Employer. We're committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.</i></div>
<div></div>
<div><i>Please find our </i><i>UK/EU Applicant Privacy Notice </i><i>and our </i><i>California Applicant Privacy Notice</i><i> for reference.</i></div></div></div><p></p>

Director, Social and Community

ALICE + OLIVIA

<div>
 <strong>
  POSITION SUMMARY:
  <br/>
  <br/>
 </strong>
 The Performance Team at alice + olivia is seeking a collaborative and results-driven leader to drive growth in traffic and customer acquisition while contributing to team success. The Digital Marketing Manager will strategically manage and optimize digital marketing efforts across multiple platforms, focusing on key metrics such as cost per acquisition (CPA), return on investment (ROI), and customer lifetime value (CLTV). Working closely with the senior director, performance marketing &amp; with cross-functional teams, this role will drive revenue growth. As a strong team player, you'll help shape and execute the digital marketing strategy across key channels, including paid search, paid social, and affiliate marketing, ensuring collective success in meeting growth objectives.
 <br/>
 <br/>
 <strong>
  KEY RESPONSIBILITIES:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Revenue and Demand Generation:
  </li>
  <li>
   Drive acquisition channel performance to meet new customer and sales revenue targets within established CPA, ROI, and CLTV constraints.
  </li>
  <li>
   Develop strategies to maximize the customer funnel by increasing conversion rates and reducing churn, ensuring revenue growth.
  </li>
  <li>
   Drive traffic and demand generation through a combination of paid media, organic strategies, and emerging channels such as AI powered optimization tools.
  </li>
  <li>
   Leverage AI and predictive analytics to identify growth opportunities, improve audience targeting, and increase marketing efficiency
  </li>
  <li>
   Focus on scaling demand while improving marketing efficiency through CAC and improving marketing-driven revenue metrics.
  </li>
  <li>
   Channel and Campaign Optimization:
  </li>
  <li>
   Oversee direct response programs, including Paid Search, Paid Social, and Affiliate marketing, while evaluating and exploring other emerging media in partnership with agencies.
  </li>
  <li>
   Manage and optimize the performance of key channels (Search, Social and Affiliates) by constantly analyzing costs per acquired customer (CAC), ROAS, and increasing engagement rates.
  </li>
  <li>
   Utilize AI-driven platform capabilities (e.g., smart bidding, automation, audience modeling, creative testing) to improve channel performance.
  </li>
  <li>
   Agency Management
  </li>
  <li>
   Effectively motivate, empower, and direct agencies and in-house talent to make the most informed and effective decisions in media management
  </li>
  <li>
   Lead, create and manage effective reporting needs to best inform team on daily, weekly and monthly channel performance
  </li>
  <li>
   Budget Management
  </li>
  <li>
   Work with the Senior Director of Performance Marketing to manage monthly channel budgets, forecasts, and performance planning.
  </li>
  <li>
   Manage forecasting and reporting for key digital marketing financial metrics, developing data-driven business recommendations based on analysis.
  </li>
  <li>
   Cross functional Collaboration &amp; Strategy
  </li>
  <li>
   Partner with cross-functional teams to execute core business objectives, including Brand Marketing, CRM/Analytics, Creative Team, social media, PR, Ecommerce, and Merchandising.
  </li>
  <li>
   Work with creative teams to report on recent performance, ideas on new concepts, and submit creative requests.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  QUALIFICATIONS:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   5+ years of progressive experience in online marketing (contemporary women&rsquo;s fashion category is a plus)
  </li>
  <li>
   In-depth experience with key acquisition channels and understanding of how cross-channel synergies drive revenue.
  </li>
  <li>
   Experience managing and forecasting budgets and performance across marketing channels, with a focus on driving revenue.
  </li>
  <li>
   Demonstrated ability to work with external agencies and manage day-to-day interactions.
  </li>
  <li>
   A data-driven and analytical mindset with a strong foundation in making evidence-based decisions.
  </li>
  <li>
   Excellent collaboration, communication, and relationship-building skills.
  </li>
  <li>
   Ability to adjust priorities and perform efficiently in a fast-paced environment.
   <br/>
   <br/>
  </li>
 </ul>
 $90,000-110,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)
</div>


Digital Marketing Manager

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