digital marketing lead (demand gen) Jobs in Boston

digital marketing lead (demand gen)

senior digital marketing specialist Jobs in Boston

senior digital marketing specialist

digital marketing lead demand gen

InvoiceCloud

<div><div>About InvoiceCloud:

InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It's an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.</div>
Job Details:

We are seeking a highly skilled and results-oriented Digital Marketing Lead to support the Demand Generation organization. This role plays a critical part in accelerating pipeline growth, increasing brand visibility, and strengthening thought leadership across enterprise government, utility, and insurance markets.

The ideal candidate operates as a proactive, data-driven partner&mdash;owning digital strategy from planning through execution, navigating long and complex sales cycles, and translating technical payment and compliance concepts into compelling digital programs that deliver measurable business impact.

Success Profile:
This role is anchored in our company's core competencies&mdash;These competencies reflect the mindsets and behaviors that define success in this role. We outline how each competency translates into real-world actions and outcomes specific to this role.

Results Driven
<ul>
<li>Owns end-to-end digital demand generation programs across paid search, paid social, display, SEO, ABM platforms, and industry media to drive qualified pipeline growth.</li>
<li>Launches, monitors, and optimizes campaigns with a focus on lead quality, funnel conversion, and revenue impact within long enterprise sales cycles.</li>
<li>Tracks and analyzes performance across channels, using KPIs and dashboards to evaluate effectiveness and recommend data-backed optimization strategies.</li>
<li>Manages digital marketing budgets with discipline, ensuring strong ROI, efficient cost-per-lead metrics, and alignment to growth targets.</li>
</ul>
Customer-Centric
<ul>
<li>Designs digital strategies tailored to enterprise buyers across government, utility, and insurance verticals, aligning messaging to the needs of CFOs, treasury leaders, billing operations, and IT stakeholders.</li>
<li>Partners with product marketing to translate complex payment technology, compliance, and regulatory topics into clear, compelling digital content.</li>
<li>Oversees the distribution of blogs, whitepapers, webinars, videos, and solution briefs to ensure content resonates with priority verticals and buyer stages.</li>
<li>Builds targeted ABM programs for named accounts, ensuring the right message reaches the right audience at the right time.</li>
</ul>
Innovator
<ul>
<li>Continuously experiments with channels, formats, testing strategies, and conversion optimization to improve campaign performance and engagement.</li>
<li>Leverages intent data, personalization tools, and marketing automation to increase relevance and effectiveness across digital touchpoints.</li>
<li>Applies AI and automation to enhance campaign optimization, performance analysis, and content experimentation&mdash;reducing manual effort while improving speed and precision of execution.</li>
<li>Identifies and evaluates emerging digital tools and techniques to strengthen demand generation capabilities and maintain a competitive edge.</li>
</ul>
Takes Ownership
<ul>
<li>Operates autonomously as the owner of digital marketing strategy and execution, from planning and launch through reporting and optimization.</li>
<li>Builds strong cross-functional alignment with sales, product marketing, and leadership to ensure digital programs support enterprise sales motions.</li>
<li>Develops and maintains reporting that clearly communicates marketing's contribution to pipeline and revenue.</li>
<li>Proactively identifies risks, gaps, and opportunities, adjusting programs to align with evolving business priorities.</li>
</ul>
Requirements
<ul>
<li>5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software.</li>
<li>Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels.</li>
<li>Experience marketing to government, utility, or insurance audiences strongly preferred.</li>
<li>Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue.</li>
<li>Exceptional communication skills with the ability to simplify complex technical concepts.</li>
<li>Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).</li>
<li>Ability to thrive in regulated environments with long and complex sales cycles.</li>
</ul><div>
InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.

This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.

If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.

Click here to review InvoiceCloud's Job Applicant Privacy Policy.

For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.</div></div>

Digital Marketing Lead (Demand Gen)

Down Under Yoga

About Down UnderDown Under School of Yoga is New England&rsquo;s home for world-class yoga, pilates, and mindful movement. For over twenty years, our school has been defined by exceptional teaching, thoughtful expansion, and a deep commitment to student care. With seven studios across Greater Boston - including our new Central Square location - and Wellesley opening soon, we are poised for intentional growth along the East Coast. Our mission is to provide comfort, inspire reflection, and ignite movement through the power of yoga and fitness.We are seeking a Director/Senior Director of Marketing who can steward a beloved, values-driven brand while leading the next chapter of our growth.The RoleThe Director/Senior Director of Marketing is a strategic, creative, and highly operational leader responsible for overseeing all aspects of marketing at Down Under. This includes brand strategy, digital marketing, lifecycle and product marketing, in-studio experiences, and community activations. This role ensures that DUY&rsquo;s brand, mission, programs, and community offerings are communicated with clarity, consistency, and impact across all channels.You will guide the entire student journey - from first awareness to purchase, booking, onboarding, and long-term retention - ensuring that every touchpoint reflects our ethos of care and excellence.This role is both strategic and hands-on. It requires someone who thinks strategically, executes with excellence, and thrives in a fast-paced, growth-minded environment.This role reports directly to the CEO.What You&rsquo;ll DoBrand, Strategy &amp; Product Marketing<ul><li>Bring to life brand storytelling across all studios and channels.</li><li>Build and optimize the full student lifecycle - from awareness to acquisition, purchase, booking, onboarding, retention, and reactivation.</li><li>Develop clear value propositions for memberships, offerings, programs, and new modalities.</li><li>Champion our core ethos: care of students, care of teachers, and care of our facilities.</li></ul>Digital Marketing Leadership<ul><li>Oversee the entire digital ecosystem: website, CRM, email, SMS, paid media, social, SEO, reviews and analytics.</li><li>Build and manage social media content strategy and channel execution.</li><li>Drive measurable growth through performance marketing (paid social, search, retargeting).</li><li>Create dashboards and KPIs that support strong, data-informed decision-making.</li></ul>In-Real-Life &amp; Community Marketing<ul><li>Lead neighborhood-specific studio marketing plans.</li><li>Execute IRL activations, partnerships, collaborations, and guerilla tactics to build hyperlocal awareness.</li><li>Support major brand moments including new studio openings and regional expansion.</li></ul>Experiments &amp; Growth Initiatives<ul><li>Pilot and scale new extensions of the brand - such as on-demand video/audio offerings - to expand our reach and deepen engagement.</li><li>Explore creative, unconventional experiments that drive awareness and word-of-mouth.</li></ul>Content &amp; Creative Direction<ul><li>Oversee production of creative assets including copy, design, photography, and video.</li><li>Manage a hybrid team of in-house staff and external contractors (social media manager, designers, content creators, media buyers).</li><li>Ensure every asset meets brand standards, drives action and is executed with excellence.</li></ul>Team Leadership &amp; Cross-Functional Collaboration<ul><li>Lead and mentor a small, high-performing marketing team.</li><li>Collaborate with leadership, teachers, and operations to align promotions with programming and student experience.</li><li>Partner with the Ops, Faculty and Education teams to optimize the booking, purchasing, and onboarding experience.</li></ul>Who You Are<ul><li>A strategic and creative marketer with 7+ years of experience, ideally in direct-to-consumer, retail, hospitality, wellness, or lifestyle brands.</li><li>Deep experience in product marketing, understanding how people discover, evaluate, purchase, book, and engage with offerings.</li><li>Highly skilled in digital marketing, including CRM, email, paid media, analytics, and social.</li><li>A leader who values craft, creativity, and operational excellence.</li><li>Equally comfortable designing strategy and executing details at a very high standard.</li><li>Someone who thrives in a fast-paced, growth-minded, entrepreneurial environment.</li><li>A natural storyteller with a strong point of view on brand, community, and visual identity.</li><li>Bonus: experience launching or scaling a multi-location business, membership models, or digital / on-demand products.</li></ul>Compensation &amp; Benefits<ul><li>Salary: $70,000 &ndash; $150,000 annually, commensurate with experience.</li><li>Benefits include:</li><li>Paid Time Off (PTO)</li><li>Employer-sponsored healthcare</li><li>Unlimited yoga and Pilates at all Down Under studios</li><li>Access to workshops, events, and community programming</li><li>A supportive, mission-driven culture grounded in care, creativity, and excellence</li></ul>Pay: $70,000.00 - $150,000.00 per yearBenefits:<ul><li>Employee discount</li><li>Health insurance</li><li>Paid time off</li></ul>Work Location: In person

Director/Senior Director of Marketing

Mill Creek Residential

At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process. We want you to know that we encourage you to apply if this job excites you, even if you don’t meet 100% of the requirements. You may just be the right candidate for this role, or another role and make your mark at Mill Creek.
 
The Regional Marketing Manager is responsible for a portfolio of 20 to 35 communities within a specified geographic area. The Regional Marketing Manager will partner with Community and Regional Managers to drive leads and tours to communities, maintain/improve occupancy levels, and ensure integrity of the Modera, Amavi, Alister and Beckett brands. The Regional Marketing Manager will work closely with the Corporate Marketing and Communications Team and the Digital Marketing Team and report to the Regional Vice President of Property Marketing.
 
Essential Functions/Responsibilities
 <ul>
<li>Develop and implement comprehensive marketing strategies to support stabilized and lease-up communities in achieving budgeted occupancy</li>
<li>Optimize digital presence, including but not limited to property websites, SEO, PPC, ILS (Internet Listing Services), and social media to maximize lead generation</li>
<li>Identify and execute grassroots and hyper-local marketing initiatives tailored to each community’s target demographic</li>
<li>Partner with site teams to ensure consistent execution of marketing strategies and brand messagin</li>
<li>Monitor and analyze marketing performance metrics, including lead conversion rates, website traffic, digital ad performance, and occupancy trends in collaboration with Marketing Analyst</li>
<li>Collaborate with marketing vendors and ad agencies to optimize marketing spend and campaign performance</li>
<li>Conduct competitive market research to identify trends, positioning opportunities, and demand drivers for assigned communities</li>
<li>Serve as the marketing expert and consultant for regional leadership, community teams, and onsite leasing associates. Stay current on rapidly changing marketing landscape</li>
<li>Train and support leasing teams in utilizing marketing tools and local outreach strategies</li>
<li>Work closely with internal teams, including Property Management, Digital Marketing, and Creative Services, to ensure strategic alignment</li>
<li>Provide marketing guidance on new developments, including creating a comprehensive strategy, aligning on signage and branding, coordinating promotional efforts, and ensuring a cohesive marketing approach across all channels</li>
<li>Manage and track marketing budgets for assigned communities, ensuring efficient allocation of resources to maximize ROI</li>
<li>Ensure all marketing efforts comply with Mill Creek Residential brand standards and Fair Housing regulations</li>
</ul>
Education and/or Experience
 <ul>
<li>5+ years of multifamily marketing experience in a regional marketing role.</li>
<li>Bachelor’s degree in Marketing, Business or Communications or related field preferred but not required</li>
</ul>
Skills/Specialized Knowledge
 <ul>
<li>Excellent verbal and written communication, presentation, and relationship-building skills</li>
<li>CRM (Entrata and Yardi) a plus</li>
<li>Highly organized with ability to manage multiple projects simultaneously</li>
<li>Experience with project management tools (Smartsheet or Monday.com) is a plus</li>
<li>Strong analytical and data interpretation skills, especially in Google Analytics and BI dashboards</li>
</ul>
About the Benefits of joining the Mill Creek Team
 <ul>
<li>Competitive compensation</li>
<li>Comprehensive medical, dental and vision</li>
<li>Employer sponsored short and long term disability, Life and ADD insurance</li>
<li>401k with employer matching</li>
<li>Paid time off benefits: Vacation, Sick, Holidays</li>
</ul>
Mill Creek is an Equal Opportunity Employer
 Are you ready to contribute to the success of Mill Creek Residential? If so, apply today and become part of an organization that believes in uncompromising integrity, celebrating successes, continuous improvement, and working hard, smart and together!

Regional Marketing Manager-Boston, MA

Flywire

<div>Company Description 
Are you ready to trade your job for a journey? Become a FlyMate!
Passion, excitement &amp; global collaboration are all core to what it means to be a FlyMate. At Flywire, we&rsquo;re on a mission to deliver the world&rsquo;s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world.
What more do we need to truly be unstoppable? Perhaps, that is you!
Who we are: 
Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We&rsquo;ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world.
Today we support more than 4,800 clients across the global education, healthcare, travel &amp; B2B industries, with diverse payment methods across 240 countries &amp; territories and more than 140 currencies.
With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we&rsquo;re looking for FlyMates to join the next stage of our journey as we continue to grow. 
 
 
Job Description 
The Opportunity
We&rsquo;re looking for a forward-thinking and tech-savvy Senior Digital Marketing Specialist to lead the execution and optimization of digital campaigns, web content, and performance marketing &mdash; while also identifying and integrating AI technologies to drive efficiency, personalization, and growth. This role blends digital marketing expertise with a passion for innovation, automation, and data-driven decision-making. 

Key Responsibilities: 
Digital Campaigns &amp; Execution<ul><li>
Plan, launch, and manage digital marketing campaigns across paid, owned, and earned channels.</li><li>
Own the setup and performance of paid media campaigns (Google Ads, LinkedIn, etc.), including targeting, messaging, optimizations and reporting; evaluate and test new channels</li><li>
Collaborate with vertical teams to strategize on relevant audiences, messaging, and goals</li></ul>
Website &amp; SEO/GEO Management<ul><li>
Manage website content publishing and optimization using our CMS platform and A/B testing tools (Optimizely)</li><li>
Conduct regular SEO/GEO audits (technical and on-page) and implement enhancements</li><li>
Optimize site structure, metadata, and content for both user experience and search visibility (SEO and GEO).</li></ul>
AI Integration &amp; Process Innovation<ul><li>
Research, evaluate, and implement AI tools across marketing workflows (e.g., content generation, ad optimization, segmentation, analytics).</li><li>
Build and maintain AI-assisted automations to improve campaign delivery, reporting, and personalization.</li><li>
Collaborate with cross-functional teams to test AI solutions in real-world marketing processes and scale successful implementations.</li></ul>
Data Analysis &amp; Reporting<ul><li>
Analyze campaign performance and web analytics to generate actionable insights.</li><li>
Build dashboards and regular reports using tools like Google Analytics 4, Looker Studio, and AI-driven analytics platforms.</li>
Measure impact of AI initiatives on marketing KPIs and business outcomes. 
<li>
</li></ul> 
 
Qualifications 
What we are looking for<ul><li>
4&ndash;6 years of experience in digital marketing, marketing operations, or performance marketing.</li><li>
Hands-on experience with AI or automation tools in a marketing context (e.g., ChatGPT, Claude, Jasper, Zapier).</li><li>
Proficiency with digital marketing tools: Google Ads, GA4, SEO platforms (Ahrefs, SEMrush), and CMS platforms</li><li>
Strong understanding of SEO, paid media, analytics, and content workflows.</li><li>
Ability to synthesize complex data into clear, actionable strategies.</li><li>
Curiosity, adaptability, and a strong interest in emerging technologies.</li><li>
This role is based out of our Boston office 2/3 days a week, So please only apply if this location is a suitable commute</li></ul>
Preferred (Nice to Have):<ul><li>
Experience with prompt engineering or training AI models for marketing purposes.</li>
Background in marketing automation platforms (e.g., HubSpot, Marketo). 
<li>
</li></ul> 
 
Additional Information 
What We Offer:<ul><li>
Competitive compensation, including Restricted Stock Units</li><li>
Employee Stock Purchase Plan (ESPP)</li><li>
Flying Start - Our immersive Global Induction Program</li><li>
Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media</li><li>
Dynamic &amp; Global Team (we have been collaborating virtually for years!)</li><li>
Wellbeing Programs (Mental Health, Wellness) with Global FlyMates</li><li>
Be a meaningful part in our success - every FlyMate makes an impact</li><li>
Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!</li><li>
Great Talent &amp; Development Programs</li></ul>
Submit today and get started!
We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your &ldquo;go-to&rdquo; person for any questions.
Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we&rsquo;re excited to watch our unique culture evolve with each new hire.
Flywire is an equal opportunity employer.
The US base salary range for this full-time position is $ 70,000-$95,000 plus commission, restricted stock units and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training.
#LI-hybrid</div>

Senior Digital Marketing Specialist

Pearson

<div>Summary of Job Description Job Description: Thought Leadership Manager
Location: Flexible/Global Reports to: Director, Global Thought Leadership
About the Role
As Thought Leadership Manager, you will leverage your 20 years of experience in strategic communications and marketing to shape and amplify Pearson&rsquo;s voice in the global learning conversation. You will develop and deliver research-driven insights, engaging narratives, and high-impact content that position Pearson as a leader in education and workforce transformation.
Key Responsibilities
<ul><li>Lead the creation and execution of thought leadership initiatives aligned with Pearson&rsquo;s strategic priorities.</li>
<li>Translate complex topics into accessible, compelling content for both internal and external audiences.</li>
<li>Manage and curate content for internal forums, newsletters, and external campaigns, ensuring consistency and alignment with business goals.</li>
<li>Collaborate with cross-functional teams, including research, marketing, and executive leadership, to drive innovation and strategic alignment.</li>
<li>Foster stakeholder engagement and support change management efforts through effective communication strategies.</li>
<li>Measure and report on the impact of thought leadership activities, including brand visibility, internal engagement, and business growth.</li>
</ul>Key Qualifications
<ul><li>Extensive experience in strategic communications, content development, and marketing program management at global organizations.</li>
<li>Proven ability to simplify complex content and foster innovation through engaging storytelling.</li>
<li>Strong project management skills, with experience leading editorial teams and managing large-scale campaigns.</li>
<li>Expertise in internal communications, change management, and stakeholder alignment.</li>
<li>Proficiency with Gen AI tools and digital content platforms.</li>
<li>Passion for leveraging content and strategic communication to support business growth and innovation.</li>
</ul>Compensation:
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $165,000 &ndash; $170,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
How to Apply:
Interested candidates are invited to submit their resume and a cover letter outlining their qualifications and experience to https://pearson.jobs/.
Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Application Deadline:
Applications will be accepted through Dec 25th 2025. This window may be extended depending on business needs.
Home | Pearson
Pearson is a fast-growing, exciting place to work with tremendous opportunities for personal growth and professional advancement. Take a look through All of our Jobs/Careers. Pearson Jobs
Who we are:
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job: Marketing
Job Family: GO\TO\MARKET
Organization: Corporate Marketing &amp; Communications
Schedule: PART\_TIME
Workplace Type: Remote
Req ID: 22044
\#location</div>

Thought Leadership Marketing Hourly

EF Education First

<div><div><div><div>Are you a seasoned general manager with a strong background in digital marketing, a passion for adventure, and a proven track record of scaling businesses? For over 30 years, EF&rsquo;s Adult Travel divisions have been the gateway to unforgettable experiences, guiding travelers from all walks of life across the globe. From college students to retirees, solo adventurers to entire families, we believe the best way to learn about the world is to experience it firsthand. Every day, we strive to help as many people as possible embark on their next great adventure.</div><div>
</div><div>
The Role
</div><div>
</div><div>EF World Journeys is looking for a dynamic Executive Vice President to take our newly launched active adventure tour product, EF Adventures, to new heights. This role is all about scaling the business, driving volume, and making it profitable. If you thrive in a fast-paced, entrepreneurial environment and have a strong background in sales and digital marketing, this is the perfect opportunity for you</div><div>
</div><div>
Responsibilities include developing and executing business plans, creating and implementing marketing strategies, and leading the growth of the product to extend the EF World Journeys customer life cycle and reach a new active audience of travelers. Reporting to the CEO of EF World Journeys, you will deliver on volume, quality, and revenue targets, drive demand and lead generation, customer acquisition and retention, marketing analytics, sales, and service. A collaborative approach is essential, as you will work closely with stakeholders from other products and departments to drive the business forward.
</div><div>
</div><div>As an entrepreneurial leader, you will have the vision and drive to accelerate EF&rsquo;s adult group travel business and experience substantially. Strong analytical skills and fluency in emerging trends in the travel industry, as well as digital acquisition and customer experience, are needed. You have a proven track record of attracting, hiring, developing, and retaining top talent and are recognized as a leader by superiors, peers, and direct reports.</div><div>
</div><div>
This is a hands-on, in-person position based in our Boston office, where you'll collaborate closely across departments to drive customer acquisition, engagement, and retention. Relocation support is available for the right candidate.</div><div>
</div><div>
The Responsibilities
</div><ul>Develop and execute a compelling vision and roadmap: Scale user acquisition and lifecycle marketing through a multi-channel strategy leveraging the customer bases of the other EF World Journey products, and reaching new consumers through paid media, strategic partners, SEM, DSPs, social paid/earned, community/influencer development, affiliate marketing, email marketing, CRM, mobile, and native.
Scale the new EF product line: including market and consumer research, product design, safety and risk assessment, organizational structure, marketing and sales plans, revenue and profitability targets, etc.
Own brand measurement and champion a consistent voice: Ensure the brand&rsquo;s market performance and establish a consistent brand experience across marketing and product touchpoints.
Lead sales and marketing strategy and day-to-day operational execution: Connect the EF World Journeys customer lifecycle, grow online commercial results with respect to top and bottom lines, and ensure digital conversion drives overall company revenue objectives.
Drive analytical rigor: Focus on marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
Derive impact and feedback from customer insights, CRM, and product teams: Further iterate and evolve product offerings.
Provide leadership on the EF team, Build capabilities and support development while nurturing a collaborative and dynamic culture across EF World Journeys.
Grow and maximize potential: Lead the existing team to execute and expand the new product line, ensuring optimal performance and development.</ul><div>
The Skills Required
</div><ul>Strategic Thinking: Adopts a long-term perspective about the business (customer segments and the external environment). Develops hypotheses or alternative scenarios of how critical issues will play out beyond the year and uses these to set challenging goals with future payoffs or outcomes.
Digital Marketing Expertise: Knowledge of B2C customer acquisition practices across a wide range of paid, unpaid, and product-led channels, including Digital Marketing, E-commerce strategy, B2C marketing, Growth Marketing, Brand collaborations, Influencer marketing, Social Media, SEO, and Paid search.
Managed High Performing Teams: A true &ldquo;player-coach&rdquo; willing to work directly with leaders and teams across the organization. Translates business goals into well-defined performance plans, communicates links between current activities and goals, overcomes obstacles, plans for contingencies, and ultimately delivers on EF&rsquo;s mission.
Demonstrated P&amp;L Accountability: Proven responsibility managing a P&amp;L, driving ROI, and bottom-line financial performance.
Adaptability and Flexibility: Thrives in a results-driven, fast-moving entrepreneurial environment.
Analytical Skills: Strong analytical skills to drive marketing spend/performance, cost of acquisition, user experience, and pricing scenarios.
Customer Insight: Ability to derive impact and feedback from customer insights, CRM, and product teams to further iterate and evolve product offerings.
Collaborative Skills: Proven ability to collaborate effectively with stakeholders from other products and departments to drive the business forward, fostering a cooperative and integrated approach to achieving company goals.
Brand Management: Expertise in ensuring consistent brand experience across marketing and product touchpoints, and championing brand measurement.</ul><div><div><div>
Why you&rsquo;ll love working here: Perks, Benefits, and more!</div><div>
This is the most fun, high caliber place you&rsquo;ll ever work. Ask any employee why they love EF (whether they&rsquo;ve been here 10 minutes or 10 years) and they&rsquo;ll probably tell you the same thing: it&rsquo;s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support. In addition, you can expect:</div><ul>
Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
The compensation range for this role is $225,000-$250,000, based on experience. This position is also bonus eligible.</ul></div></div><div>
About us</div><div>
Some companies are in the Business of Technology.
</div><div>Others are in the Business of Finance&hellip;Sports&hellip;or Soft Drinks.
</div><div>At EF, we&rsquo;re in a different kind of business
</div><div>We&rsquo;re in the Business of Understanding.
</div><div>Between people. Between cultures.</div><div>
</div><div>
For over 60 years we&rsquo;ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. The programs we deliver open the world to students and travelers in ways that challenge biases, overcome barriers, and pave the way for a more understanding world. You&rsquo;ll find us working across more than 50 countries, with office some of the world&rsquo;s greatest cities. Each one filled with smart, drive people who push each other to be better every day. And yes, we have technology, we have finance, we even have sport with our own professional cycling team. But it&rsquo;s what we do with it &ndash; Building greater understanding, breaking down barriers, and creating a better world&hellip;that makes all the difference.
</div><div>
</div><div>At EF Adventures, we embrace adventure as a mindset. Our biking, hiking &amp; walking, and multi-adventure tours cater to enthusiasts, hobbyists, and adventure-curious travelers alike. Set against a backdrop of the world&rsquo;s most beautiful and dynamic locations, our tours move both body and mind, encouraging people to reach further, climb higher - and our career paths do the same. Join us and become part of a global team dedicated to exploration, growth, and making a positive impact on our travelers and the world.</div></div></div><div>
Apply Now</div></div>

Executive Vice President, EF Adventures

Boston Personal Injury Law Firm

Job Title: Director of Performance Marketing &amp; GrowthLocation: Boston, MA (Hybrid)The Mandate: Strategic Vision + Hands-On ExecutionAbout the Role: We are a premier Boston-based law firm with a strong market presence and a talented team in place (Events, Community, Digital).Player-Coach &mdash; a leader who can define the high-level strategy AND roll up their sleeves to build the infrastructure that powers it. We don't need a &quot;coordinator.&quot; We need a Doer. You will serve as the strategic glue for our department, partnering with our existing Marketing Director, Director of Business Development, Senior Digital Strategist, Social Media Manager, and Firm Ambassador acting as the Technical &amp; Creative Architect who turns our marketing operations into a predictable, data-driven revenue driver.Core Responsibilities (The &quot;Execution&quot; List)1. HubSpot Architecture &amp; Automation (You Build This)<ul><li>Hands-On Implementation: You will architect and build our HubSpot workflows, lead scoring models, and nurturing sequences utilizing the team and resources around you to ensure that all necessary functionality is met.</li><li>The &quot;Engine&quot; Builder: You are responsible for ensuring every lead&mdash;whether from a handshake at an event or a click on Google&mdash;is captured, tracked, and nurtured automatically and effectively.</li></ul>2. Active Digital Optimization (Co-Pilot the Ad Spend)<ul><li>Audit &amp; Execute: We have a Senior Digital Strategist managing day-to-day PPC/LSA. Your job is to be the active co-pilot and auditor. You will dive into the ad accounts yourself to identify wasted spend, spot negative keyword opportunities, and implement advanced bidding strategies to help the team move performance from &quot;good&quot; to &quot;elite.&quot;</li><li>Data Integrity: You will set up the attribution models (CallRail, CRM integration) to ensure we have a &quot;Single Source of Truth.&quot; You must be able to prove exactly which dollar generated which signed case.</li></ul>3. Creative Direction &amp; Brand Standards (You Define This)<ul><li>Write the Briefs: You won't just review agency proposals; you will write the creative strategies. You will drive the concepting for TV, OTT, and Video to ensure our messaging attracts high-value clients (TBI, Catastrophic), not just volume.</li><li>Elevate the Content: You will set the editorial standard for our social media and web content. You will provide direct, constructive feedback to our social team to transition our brand voice from &quot;casual&quot; to &quot;authoritative market leader.&quot; and ensure brand voice consistency across all platforms.</li></ul>4. Vendor Management<ul><li>Hold the Line: You are the primary strategic contact for external creative and web agencies. You will audit their work for quality and ROI. If a vendor isn't performing, you fix the strategy or find a replacement.</li></ul>Qualifications (The &quot;Doer&quot; Checklist)<ul><li>HubSpot Expert: You have deep, hands-on experience building complex automation in HubSpot. You don't ask an agency to build the workflow; you build it.</li><li>Data Fluency: You can log into Google Ads or GA4 and extract insights without needing a report prepared for you.</li><li>High-Stakes Experience: Proven success in &quot;High-Consideration&quot; industries (Legal, B2B SaaS, Financial Services). You understand that selling trust requires a different approach than high-volume e-commerce.</li><li>Creative Chops: You have experience writing compelling headlines, ad copy, or creative briefs. You understand the intersection of &quot;Brand&quot; and &quot;Performance.&quot;</li><li>Collaborative Leadership &amp; EQ: You have the emotional intelligence to mentor and elevate existing team members while maintaining high standards for output. You know how to lead through influence, not just command.</li></ul>First 90 expectation timeline:Day 30: Strategic Creative &amp; Brand Elevation Launch a comprehensive Creative &amp; Brand Strategy for TV, OTT, and digital channels, establishing a new authoritative voice designed to attract high-value catastrophic cases while setting the roadmap for long-term scalable growth. To be reviewed and approved by key stakeholders.Day 60: Diagnostic Audit &amp; Efficiency Roadmap Perform a technical deep-dive into the firm&rsquo;s HubSpot architecture, ad accounts, and data attribution to deliver a Waste &amp; Opportunity Report that identifies immediate cost-savings and fixes pain points in the lead-to-signed-case funnel.Day 90: Infrastructure Build &amp; Data Integrity Architect and personally implement the firm&rsquo;s &quot;Growth Engine&quot; by building automated HubSpot workflows, lead scoring, and attribution dashboards that provide a single source of truth for every marketing dollar spent.Job Type: Full-timePay: $100,000.00 - $150,000.00 per yearWork Location: In person

Director of Performance Marketing & Growth

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