digital product marketing manager new Jobs in Boston

digital product marketing manager new

digital marketing manager

Well Dot

<div><p><b>Company</b>: The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact on our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product &mdash; a consumer health engagement platform &mdash; integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We&rsquo;re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers.</p>
<p><b>
Position Title:</b> Digital Product Marketing Manager</p>
<p><b>
Reporting to:</b> Senior Director of Product Marketing</p>
<p><b>
Location: </b>Chapel Hill, NC; Minneapolis, MN; Newton, MA; New York, NY</p>
<p><b>
Compensation: </b>Manager, Digital Product Marketing ($100,000), depending on qualifications, plus bonus potential and benefits</p>
<p><b>
Job Summary: </b>We are seeking a creative, execution-focused Digital Product Marketing Manager<b> </b>to build and optimize our full-funnel growth engine. In this pivotal role, you will own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product&ndash;market fit, and drive exponential customer acquisition for our B2B well-being solution. You will work closely with product, sales, and content teams to ensure a consistent and compelling brand message that resonates with HR leaders, benefits managers, and other key stakeholders in the corporate wellbeing space. The ideal candidate is a self-starter who fosters a collaborative and team environment that supports innovation, creativity, and continuous learning.</p>
<p><b>
Key Responsibilities:</b></p>
<p><b>
Sales Enablement Support:</b></p>
<ul>
<li><ul><li>Collaborate with Sales to develop and maintain marketing collateral, including pitch decks, product one-pagers, case studies, and FAQs that clearly articulate value to employer clients and benefits consultants.</li>
<li>Assist in maintaining and optimizing the internal sales asset library to ensure teams have access to the most current messaging and tools.</li>
</ul></li>
</ul><p><b>Cross-Functional Campaign Execution:</b></p>
<ul>
<li><ul><li>Contribute to multi-channel campaigns focused on key client segments, verticals, or strategic initiatives (e.g., GLP-1 cost management, DEI, musculoskeletal health).</li>
<li>Coordinate execution across email, paid media, social, and events.</li>
</ul></li>
</ul><p><b>Social Media Management:</b></p>
<ul>
<li><ul><li>Develop, schedule, and publish engaging content across all relevant social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to promote product features, updates, and company news, specifically tailored for a B2B audience in the HR/benefits sector.</li>
<li>Monitor social channels for trends, engagement opportunities, and competitor activity within the wellbeing and HR tech industries.</li>
<li>Analyze social media performance and provide insights for continuous improvement.</li>
</ul></li><li><b>Email Marketing:</b></li>
<li><ul><li>Assist in the creation, segmentation, and deployment of email campaigns (e.g., newsletters, product updates, promotional emails, case studies) to nurture leads and engage existing B2B clients and prospects.</li>
<li>Conduct A/B testing on email elements (subject lines, CTAs, content) to optimize performance.</li>
<li>Track email campaign metrics (open rates, click-through rates, conversions) and report on effectiveness.</li>
</ul></li><li><b>Website Content Management:</b></li>
<li><ul><li>Support the regular updating and optimization of website content, including product pages, landing pages, and blog posts, ensuring accuracy and SEO best practices relevant to B2B wellbeing solutions.</li>
<li>Collaborate with content creators to ensure all website content aligns with marketing objectives and brand guidelines, emphasizing value propositions for corporate clients.</li>
</ul></li><li><b>Paid Media Support:</b></li>
<li><ul><li>Assist in the execution and optimization of paid digital advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting HR professionals and decision-makers in the B2B space, under the guidance of the marketing manager.</li>
<li>Monitor campaign performance, track KPIs, and contribute to reporting on ad spend effectiveness.</li>
</ul></li><li><b>Conferences &amp; Events Coordination:</b></li>
<li><ul><li>Support the planning and execution of virtual and in-person industry conferences, webinars, and other events focused on HR, benefits, and corporate well-being.</li>
<li>Coordinate logistics, marketing materials (e.g., brochures, presentations), and pre/post-event communications.</li>
<li>Assist with lead capture and follow-up strategies for events, ensuring alignment with sales goals.</li>
</ul></li>
</ul><p><b>Preferred Qualifications</b></p>
<ul>
<li>Bachelor's degree in Marketing, Communications, Business, or a related field (MBA, MPH, MHA a plus).</li>
<li>5+ years of proven digital marketing experience, with prior experience in demand generation, growth marketing, and event strategy - in the digital health or employer benefits space.</li>
<li>Proven track record developing and executing multi-channel B2B digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI</li>
<li>Familiarity with email marketing platforms (e.g., Salesforce Marketing Account Engagement and Salesforce Marketing Cloud).</li>
<li>Basic understanding of website content management systems (e.g., WordPress, Webflow).</li>
<li>Knowledge of website analytics, including measurement, analysis, benchmarking and campaign measurement, as well as development of reporting, is required.</li>
<li>Exposure to paid media platforms (e.g., Google Ads, LinkedIn Ads Manager).</li>
<li>Data-driven mindset with experience analyzing marketing metrics to drive decision-making and optimize performance.</li>
<li>Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.</li>
<li>Creative thinker, always open to trying innovative and unique marketing strategies.</li>
<li>Desire and ability to succeed in a demanding, creative, and entrepreneurial environment.</li>
<li>Direct experience in the well-being, HR, or benefits industry.</li>
<li>Basic graphic design skills (e.g., Canva, Adobe Creative Suite).</li>
</ul>
<p><b>Additional Job Information</b></p>
<p><i>
Well is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission. We embrace diversity and are committed to building an inclusive team.</i></p>
<p>
Well is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. We seek diversity and encourage individuals from underrepresented groups to apply.</p></div>

Digital Product Marketing Manager New

The Colonnade Hotel

<div><p><b>Marketing Manager</b></p>
<p>
Role Overview<br>
<br>
The Colonnade Hotel is seeking a Marketing Manager to support our brand marketing and communications efforts across digital marketing, paid media, and owned content. The Marketing Manager will oversee all marketing content including website content, public relations and social media coordination for both the hotel and restaurant.</p>
<p>
Qualifications</p>
<ul>
<li>At least 2 years of hospitality marketing experience.</li>
<li>Bachelor&rsquo;s degree in hospitality, marketing, communications, or related field</li>
<li>Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and/or Canva.</li>
<li>Strong command of Microsoft Office (PowerPoint, Excel, Word, Outlook)</li>
<li>Excellent written and verbal communication skills to collaborate and inspire.</li>
<li>Creative thinker with the ability to develop engaging content and campaign ideas</li>
<li>Experience with website content management systems, social media editing tools, copywriting, email marketing platforms.</li>
<li>Data literacy to measure and improve outcomes.</li>
<li>Strong organizational skills with the ability to manage multiple projects in a fast-paced environment</li>
<li>Detail-oriented, collaborative, and self-motivated with a passion for art, design, fashion, and culture. Flexibility to adapt to trends and challenges.</li>
</ul><ul><li>This role is full time and requires and in person presence.</li></ul><br>
<p></p>
<p>
Benefits</p>
<ul>
<li>We offer a comprehensive benefits package that includes medical, dental, and supplemental insurance options, along with a 401(k) retirement plan. Employees receive paid holidays, vacation, and sick time, as well as employer-paid life and AD&amp;D coverage. Additional perks include complimentary meals, uniform dry cleaning, tuition reimbursement, and discounted guest rooms for family and friends.</li>
</ul>
<p>Responsibilities</p>
<ul>
<li>The Colonnade Hotel is seeking a Marketing Coordinator to develop comprehensive marketing strategies aligned with overall hotel goals.</li>
<li>This role will provide critical operational, creative, and analytical support to ensure the successful execution of marketing initiatives and hotel response to our valued guests.</li>
<li>Provide day-to-day support and communication on the performance of campaigns to management. Develop and execute marketing campaigns across various channels in digital and coordinate social media campaigns with our social media partner.</li>
<li>Maintain visibility across all marketing projects to ensure deliverables, and deadlines are met</li>
<li>Track timelines, calendars, and approval processes for all projects.</li>
<li>Collaborate with internal teams to gather content related to initiatives, events, and activations and create landing pages that optimize user experiences.</li>
<li>Drive digital marketing initiatives, including SEO, SEM, email marketing and content marketing.</li>
<li>Ensure accuracy and attention to detail across all marketing communications and materials</li>
<li>Assist with media planning, including asset management, tagging, and campaign tracking for both the hotel and restaurant.</li>
<li>Manage digital image asset organization and distribution</li>
<li>Support development of creative content including email marketing campaigns, website stories, and guest-facing marketing.</li>
<li>Maintain web presence, monitor traffic, and identify advertising and marketing opportunities.</li>
<li>Compile marketing data through data mining, trend recognition, and social media.</li>
<li>Assist in coordination of photo/video shoots on property in cooperation with the social media and pr teams.</li>
<li>Monitor social media conversations, competitor activity, and digital trends to identify opportunities for engagement and growth</li></ul><br>
<p><br>
About The Colonnade</p>
<p>
The Colonnade has provided warm hospitality to Boston visitors and residents for 50 years. A dynamic Back Bay landmark whose opening launched the neighborhood&rsquo;s renaissance in the early 1970s, The Colonnade is home to the city&rsquo;s only Roof Top Pool. The property boasts 285 sophisticated guest rooms, including nine luxury suites. In 2020, the property debuted a full redesign and celebrated the opening of its new restaurant, LUCIE drink + dine. LUCIE offers neighborhood charm and a globally inspired kitchen, serving daily breakfast and dinner, and weekend brunch. Today, The Colonnade remains one of the city&rsquo;s few family-owned, independent hotels. Ideally located, The Colonnade is in close proximity to Newbury Street, Copley Place, The Shops at Prudential Center, Hynes Convention Center, Museum of Fine Arts, The Gardner Museum, Northeastern University and many of Boston&rsquo;s finest museums, galleries, and iconic sites including Symphony Hall and Fenway Park. The Colonnade Hotel is a member of Preferred Hotel&rsquo;s LIFESTYLE Collection.</p><br>
<p></p>
<p>
The Colonnade values diversity and is an Equal Opportunity Employer.</p></div><p></p>

Marketing Manager

Canopy Service Partners

<div><p>Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based on the East Coast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. This position offers the opportunity to work in a dynamic environment where creativity, strategic thinking, and measurable results are highly valued. You will have the chance to make a significant impact by leading a variety of marketing initiatives, collaborating with both internal teams and external agencies, and helping to define the future of our marketing efforts. If you thrive in a fast-paced setting and are passionate about delivering results, this is an excellent opportunity to advance your career.</p><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><ul><li>
Develop and manage a comprehensive content calendar aligned with the needs of local Partner businesses.</li><li>
Plan and execute earned and owned media initiatives, including email, direct mail, and social media campaigns, overseeing audience strategy, messaging, design, and campaign trafficking.</li><li>
Oversee the execution of marketing campaigns across multiple channels, such as owned, earned, social media, SEM, SEO, offline, and local sponsorships.</li><li>
Coordinate the development of creative assets with external agencies for digital marketing, offline marketing, and sales enablement initiatives.</li><li>
Manage digital media projects, ensuring timely delivery through collaboration with internal teams and agency vendors.</li><li>
Collaborate with key partners to identify business needs and develop tailored marketing solutions.</li><li>
Work closely with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives and manage quarterly and monthly budgets for all marketing channels.</li><li>
Coordinate internal and external efforts to ensure alignment with overall business goals and proper prioritization of projects.</li><li>
Execute targeted email and newsletter campaigns using the companys CRM email marketing system.</li><li>
Lead the review and analysis of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.</li><li>
Travel occasionally for Partner and team on-site meetings (approximately 20%).</li></ul><h2 class="jobSectionHeader"><b>
Qualifications</b></h2><ul><li>
Proficiency with digital media marketing tools such as Google Analytics, Google Ads, SEM Rush, and MailChimp (or comparable systems).</li><li>
Strong project management and prioritization skills, with the ability to oversee multiple projects simultaneously and manage deadlines (experience with Monday.com is a plus).</li><li>
Creative mindset with the ability to develop innovative and engaging marketing content.</li><li>
Excellent communication skills for effective collaboration with team members, external vendors, and Partners.</li><li>
Strong problem-solving skills to address challenges during marketing campaign execution.</li><li>
Solid understanding of the marketing funnel and how different channels contribute to business objectives.</li></ul><h2 class="jobSectionHeader"><b>
Benefits</b></h2><p><b>
Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.</b></p><ul><li><b>
Competitive pay </b>with opportunities for 40+ hours per week</li><li><b>
Paid time off (PTO) and holidays</b> for work-life balance</li><li><b>
Overtime opportunities</b> during storm cleanup and peak seasons</li><li><b>
Long-term</b> disability insurance (employer paid)</li><li><b>
Short-term</b> disability insurance (employer paid)</li><li><b>
Basic life &amp; AD&amp;D</b> insurance (employer paid)</li><li><b>
401(k) retirement plan</b> with up to 4% company match to help you save for the future</li><li><b>
Flexible Insurances Options:</b> Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.</li></ul><p><b>
Health Insurance (Cigna Plans): </b>Employees can choose the plan that works best for them and their families:</p><ul><li>
Cigna OAP (Open Access Plus) broad provider access</li><li>
Cigna OAP IN in-network focused, lower out-of-pocket costs</li><li>
Cigna HDHP (High-Deductible Health Plan) lower premiums with HSA compatibility</li></ul><p><b>
 Dental Insurance (Cigna Plans):</b> Flexible options to fit coverage needs and budget:</p><ul><li>
2025 Cigna Dental PPO Low Plan basic coverage at a lower premium</li><li>
2025 Cigna Dental PPO High Plan enhanced coverage with higher benefits</li></ul><p><b>
Vision Insurance (Cigna Plan):</b></p><ul><li>
2025 Cigna Vision Plan comprehensive coverage for exams, lenses, and frames</li></ul><p><b>
Additional Optional Benefits</b></p><ul><li>
The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.</li><li>
Pre-tax commuter benefits (parking, transit, vanpool)</li><li>
Legal assistance plan</li><li>
Supplemental coverage options: critical illness, accident, and hospital indemnity insurance</li></ul>
<p>
Offered compensation: $90,000/yr - $120,000/yr</p></div>

Marketing Manager-East Coast

Faraway Martha's Vineyard

<div><div><b>About Collared Martin Hospitality</b><br>
</div> <p>Established in January 2025, Collared Martin Hospitality operates the Faraway brand, along with a collection of independent lifestyle &amp; luxury boutique hotels, restaurants, and cocktail clubs. Currently, we operate across Blue Flag Capital's award-winning portfolio of more than $1 billion of hospitality real estate assets. We value the power of genuine, personal relationships, inspired by the Collared Martin&rsquo;s symbolism of exploration, loyalty, and homecoming. Our commitment to infusing soul back into hospitality and creating a culture rooted in profound attention to detail and local authenticity ensures that every interaction is an opportunity to connect and inspire. We pride ourselves in making each property a destination that resonates with its setting, where the experience itself becomes the true souvenir
 .</p></div>
<br><div><p><b>ROLE OVERVIEW</b><br>
</p> <div>Reporting directly to the
<b> SVP,</b><br>
 <b>Brand + Creative
</b>
 , the
<b> Director of Marketing
</b>
 will lead the marketing efforts across the Collared Martin Hospitality portfolio&mdash;including the Faraway brand, and an expanding collection of independent properties.<br>
</div> <p>This role blends strategic leadership and creative execution, shaping the marketing vision for CMH while ensuring seamless integration between brand storytelling, digital performance, and revenue-driving initiatives. The
<b> Director of Marketing
</b>
 will partner closely with the ELT, Public Relation agencies, digital agencies and property-level teams to ensure each brand within the portfolio has a strong, differentiated presence in the market&mdash;aligned under a unified creative and strategic vision.<br>
</p> <p>This is a rare opportunity to build and scale a marketing function from the ground up, connecting creativity with data, aligning brand development with performance marketing, and combining strategic planning with flawless execution to establish Collared Martin Hospitality as a defining voice in lifestyle and luxury hospitality.<br>
</p> <p><b>KEY RESPONSIBILITIES</b><br>
</p> <p><b>Marketing Leadership &amp; Strategy</b><br>
</p> <ul><li><div>Develop and lead the
<b> comprehensive marketing strategies
</b>
 to enhance brand awareness, drive customer loyalty, and increase revenue across hotel, restaurant, and bar operations.<br>
</div> </li><li><div>Partner with the
<b> SVP,</b><br>
 <b>Brand + Creative
</b>
 to translate brand vision into measurable marketing and communications initiatives that strengthen the Collared Martin portfolio.<br>
</div> </li><li><div>Lead integrated
<b> 360&deg; marketing campaigns
</b>
 across digital, print, partnerships, and experiential channels.<br>
</div> </li><li><div>Establish clear KPIs and performance measurement frameworks to assess campaign success and continuously optimize strategy.<br>
</div> </li></ul><ul><li><div>Independently own the communication and planning of cross-functional marketing initiatives across all teams, including PR, digital, CRM, social, and property leadership.<br>
</div> </li><li><div>Collaborate with the
<b> SVP, Brand and Creative
</b>
 to ensure all marketing assets&mdash;visual, written, and experiential&mdash;reflect brand tone, values, and design standards.<br>
</div> </li><li><p>Partner with Operations, Sales, and Development teams to ensure alignment between marketing strategy and business objectives.<br>
 </p></li></ul><p><b>Digital, CRM, and Performance Marketing</b><br>
</p> <ul><li><p>Partner with our digital marketing agency to develop and implement a comprehensive digital marketing strategy across SEO, display, paid social, and channels to maximize ROI.<br>
</p> </li><li><div>Develop and manage the automated email marketing strategy and execution, building personalized guest journeys that drive retention, repeat visitation, and brand loyalty.<br>
</div> </li><li><div>Oversee the planning, segmentation, and optimization of automated email campaigns across the guest lifecycle and seasonal campaigns.<br>
</div> </li><li><div>Oversee website management and optimization in partnership with our website agency, ensuring best-in-class UX, content accuracy, SEO performance, and brand consistency across all digital touchpoints.<br>
</div> </li><li><div>Champion the Collared Martin brand voice and values across all channels and guest touchpoints.<br>
</div> </li><li><p>Ensure consistency in tone and message across internal communications, PR, paid media, and owned platforms.<br>
 </p></li></ul><h4 class="jobSectionHeader"><b>Partnerships &amp; Public Relations</b><b><br>
</b></h4> <ul><li><p>Partner with the
<b> SVP, Brand + Creative
</b>
 and AOR to develop brand partnerships, influencer collaborations, and curated experiences that amplify reach and authentically align with each brand in the portfolio.<br>
</p> </li><li><p>Develop with ELT the PR strategy and partnerships to ensure coverage supports positioning and drives awareness and engagement.</p></li></ul></div><p></p>
<br><div><ul><li><p>8-10 years of marketing experience in hospitality, lifestyle, or luxury consumer brands.<br>
</p> </li><li><div>Demonstrated success in digital marketing, CRM, and automated email programs that drive measurable results.<br>
</div> </li><li><div>Strong analytical mindset with experience leveraging data to inform creative and strategic decision-making.<br>
</div> </li><li><p>Excellent communication, collaboration, and storytelling skills.<br>
</p> </li><li><p>Deep appreciation for design, place-based branding, and experience-led marketing.</p></li></ul></div><p></p>

Director of Marketing

Paradox

<div><p><b>Your work days are brighter here.
</b></p><p></p><p>We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
</p><p></p><p><b>About the Team
</b></p>At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
<p></p><p><b>About the Role
</b></p><p></p><p>Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
</p><p></p><p>Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
</p><p></p><p>This position reports to the Global Search Lead.
</p><p></p><p><b>Responsibilities
</b></p><ul><li><p>Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
</p></li><li><p>Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
</p></li><li><p>Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
</p></li><li><p>Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
</p></li><li><p>Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
</p></li><li><p>Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
</p></li><li><p>Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
</p></li><li><p>Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
</p></li><li><p>Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
</p></li><li><p>Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
</p></li><li><p>Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
</p></li><li><p>Support the definition of SEO processes to continue to drive scale and efficiency.
</p></li></ul><p></p><p><b>To succeed in this role you should be someone others might describe as:
</b></p><ul><li><p>A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
</p></li><li><p>Results-oriented, creative, and highly organized with meticulous Attention to Detail.
</p></li><li><p>Possessing excellent verbal and written Communication and presentation skills.
</p></li><li><p>A fun, ethical, and passionate team player with a sense of humor.
</p></li><li><p>Possessing foundational content writing and editing skills.
</p></li></ul><p></p><p><b>About You
</b></p><p></p><p><b>Basic Qualifications:
</b></p><ul><li><p>Bachelor&rsquo;s degree or equivalent experience.
</p></li><li><p>5+ years of experience in SEO.
</p></li><li><p>Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
</p></li><li><p>Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
</p></li><li><p>Solid MS Excel skills (vlookups, pivot tables, data analysis).
</p></li><li><p>Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
</p></li><li><p>Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
</p></li><li><p>Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
</p></li></ul><p></p><p><b>Other Qualifications:
</b></p><ul><li><p>Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
</p></li><li><p>Self-starter with the ability to work independently and as part of a team.
</p></li><li><p>Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
</p></li><li><p>Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
</p></li><li><p>Minimum of 2+ years working in the B2B SaaS vertical (preferred)
</p></li><li><p>Agency experience (preferred)<br>
</p></li></ul><p><br>
<b>Workday Pay Transparency Statement
</b></p><p></p><p>The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here .
</p><p></p>Primary Location: USA.MA.Boston<br>
<p></p><br>
Primary Location Base Pay Range: $105,000 USD - $157,500 USD<br>
<p></p><br>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<br>
<p><br>
<br>
<b>Our Approach to Flexible Work<br>
</b><br>
</p><p>With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply <b>spend at least half (50%) of our time each quarter in the office or in the field </b>with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.
</p><p></p><p>Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
</p><p></p><p>Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
</p><p></p><p><b>Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
</b></p><p>At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.<br>
</p><p></p><p>Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.<br>
</p><p></p><p>In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</p></div>

Search Engine Optimization (SEO) Manager

Workday

<div><div>Your work days are brighter here.</div><div></div><div>
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.</div><div></div><div>
About the Team</div>
At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.<div></div><div>
About the Role</div><div></div><div>
Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).</div><div></div><div>
Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.</div><div></div><div>
This position reports to the Global Search Lead.</div><div></div><div>
Responsibilities</div><ul><li><div>
Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.</div></li><li><div>
Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.</div></li><li><div>
Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.</div></li><li><div>
Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.</div></li><li><div>
Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.</div></li><li><div>
Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.</div></li><li><div>
Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.</div></li><li><div>
Perform technical SEO audits to identify and help resolve website issues that hinder search performance.</div></li><li><div>
Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.</div></li><li><div>
Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.</div></li><li><div>
Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.</div></li><li><div>
Support the definition of SEO processes to continue to drive scale and efficiency.</div></li></ul><div></div><div>
To succeed in this role you should be someone others might describe as:</div><ul><li><div>
A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.</div></li><li><div>
Results-oriented, creative, and highly organized with meticulous Attention to Detail.</div></li><li><div>
Possessing excellent verbal and written Communication and presentation skills.</div></li><li><div>
A fun, ethical, and passionate team player with a sense of humor.</div></li><li><div>
Possessing foundational content writing and editing skills.</div></li></ul><div></div><div>
About You</div><div></div><div>
Basic Qualifications:</div><ul><li><div>
Bachelor&rsquo;s degree or equivalent experience.</div></li><li><div>
5+ years of experience in SEO.</div></li><li><div>
Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.</div></li><li><div>
Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.</div></li><li><div>
Solid MS Excel skills (vlookups, pivot tables, data analysis).</div></li><li><div>
Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.</div></li><li><div>
Proven experience managing regional SEO, especially for multi-language and multi-country strategies.</div></li><li><div>
Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.</div></li></ul><div></div><div>
Other Qualifications:</div><ul><li><div>
Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.</div></li><li><div>
Self-starter with the ability to work independently and as part of a team.</div></li><li><div>
Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.</div></li><li><div>
Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.</div></li><li><div>
Minimum of 2+ years working in the B2B SaaS vertical (preferred)</div></li><li><div>
Agency experience (preferred)</div></li></ul><div><br>
Workday Pay Transparency Statement</div><div></div><div>
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please <div>click here</div>.</div><div></div>
Primary Location: USA.MA.Boston<br>
<div></div>
Primary Location Base Pay Range: $105,000 USD - $157,500 USD<br>
<div></div>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<div><br>
Our Approach to Flexible Work</div><div><br>
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.</div><div></div><div>
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.</div><div></div><div>
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.</div><div></div><div>
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!</div><div>
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.</div><div></div><div><br>
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.</div><div></div><div><br>
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div></div>

btone FITNESS

<p><b>Job Summary</b></p><p>We are seeking a <b>creative and detail-oriented Marketing Coordinator</b> to join our growing team and support marketing initiatives across the btone brand and franchise network. This role blends <b>graphic design, content creation, and project coordination</b>, helping to maintain brand standards and elevate marketing campaigns.</p><p>The ideal candidate will have a <b>strong design eye</b>, proficiency with <b>Adobe Creative Suite</b>, and experience creating content for <b>print,</b> <b>social media and digital advertising platforms</b>. They will thrive in a fast-paced environment, juggling multiple projects while supporting both internal marketing efforts and our franchisees.</p><p>This position plays a key role in ensuring our studios and franchise partners have the high-quality, visually compelling marketing resources they need to drive client engagement, optimize promotional campaigns, and support studio growth.</p><p><b>Key Responsibilities</b></p><p><b>Creative &amp; Digital Content Creation</b></p><ul><li>Concept, design, and produce <b>engaging marketing content</b> across digital and print channels to support both corporate campaigns and franchisee needs.</li><li>Create a wide range of <b>social media and ad platform assets</b>, including static graphics, carousel posts, stories, reels, and short-form videos optimized for platforms such as Instagram, TikTok, and Facebook.</li><li>Develop <b>creative assets for paid advertising campaigns</b>, ensuring they are tailored to platform requirements and designed to drive performance.</li><li>Maintain and evolve btone&rsquo;s <b>visual brand standards</b>, ensuring consistent, high-quality creative output across all marketing initiatives.</li><li>Build, edit and manage a <b>centralized asset library</b> of templates, photography, video clips, and campaign materials to streamline usage across the organization.</li><li>Stay informed on <b>emerging trends in design and digital marketing</b> to keep content fresh, innovative, and competitive.</li><li>Provide timely, high-quality creative support for franchisees, ensuring marketing materials meet deadlines and align with brand expectations.</li></ul><p><b>Franchise Marketing Support</b></p><ul><li>Partner with franchise owners to provide <b>ready-to-use marketing materials</b>, ensuring alignment with brand standards.</li><li>Design and maintain <b>email marketing templates</b> that franchisees can customize for studio campaigns while ensuring consistency across all locations.</li><li>Support the creation and management of <b>email automation workflows</b>, including welcome series, client retention campaigns, and promotional communications.</li><li>Coordinate and manage <b>promotional periods</b>, including setup, administration, tracking, and performance reporting to optimize future campaigns.</li><li>Assist in coordinating <b>launch campaigns</b> for new studio openings, including content deadlines and social media promotion.</li><li>Act as a creative resource and point of contact for marketing questions, email marketing best practices, and other franchisee support requests.</li></ul><p><b>Project Coordination</b></p><ul><li>Manage multiple creative and marketing projects simultaneously, keeping timelines and deliverables on track.</li><li>Collaborate cross-functionally with operations, onboarding, and leadership teams to ensure marketing efforts align with broader business objectives.</li><li>Maintain organized systems for campaign plans, asset management, and performance reporting.</li></ul><p><b>Qualifications &amp; Skills</b></p><ul><li>2&ndash;3 years of marketing experience, preferably in a <b>multi-location brand</b>, fitness, or franchise environment.</li><li>Strong portfolio showcasing <b>Adobe Creative Suite</b> skills (Photoshop, Illustrator, InDesign, Premiere Pro, or similar).</li><li>Excellent <b>visual design skills</b> with a keen eye for typography, layout, and storytelling.</li><li>Experience creating content for <b>social media platforms</b> and <b>digital ad campaigns</b>.</li><li>Familiarity with <b>email marketing CRMs</b>, template design, and automation setup.</li><li>Knowledge of <b>promotional period planning</b>, including administration, tracking, and reporting to optimize campaign performance.</li><li>Highly organized, with the ability to <b>prioritize and manage multiple projects</b> in a fast-paced environment.</li><li>Collaborative, proactive, and detail-oriented, with strong communication skills.</li><li>Knowledge of project management tools (e.g., Trello) is a plus.</li></ul><p><b>Compensation &amp; Benefits</b></p><ul><li>Competitive salary based on experience.</li><li>Opportunities for professional growth and career development.</li><li>Health and wellness benefits.</li><li>Hybrid work flexibility.</li></ul><p><b>How to Apply</b></p><p>Interested candidates should email <b>jobs@btonefitness.com</b> with <b>&ldquo;Marketing Coordinator Application&rdquo;</b> in the subject line. Please include:</p><ul><li>Resume</li><li>Brief cover letter outlining your experience with graphic design, digital marketing, and multi-project management</li><li><b>Portfolio / work samples</b> showcasing relevant design and content creation work. Please note the design software/platform used in your work.</li></ul><p>Pay: $65,000.00 - $75,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Health insurance</li><li>Paid time off</li></ul><p>Application Question(s):</p><ul><li>Have you attended a btone FITNESS class before? What did you enjoy about the experience?</li></ul><p>Experience:</p><ul><li>Adobe Creative Suite: 2 years (Required)</li><li>Marketing : 2 years (Preferred)</li></ul><p>Work Location: Hybrid remote in Boston, MA 02116</p>

Marketing Coordinator – Design & Digital Strategy

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Marketing Coordinator – Design & Digital Strategy