digital marketing director Jobs in Boston

digital marketing director

digital strategy manager - enterprise Jobs in Boston

digital strategy manager - enterprise

director of marketing

digital marketing manager

PureCars

<div><p><b>Who is PureCars?</b></p>
<p>
As the industry leader in automotive marketing, we&rsquo;re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.</p>
<p>
We are a certified digital provider for 20+ OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.</p>
<p>
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.</p>
<p><b>
Job Summary - Digital Strategy Manager - Enterprise</b></p>
<p>
PureCars is seeking a talented Digital Strategy Manager to join our growing Client Experience team. As a Digital Strategy Manager, you will help build and expand our relationships with the largest enterprise level automotive client, [client name redacted for NDA purposes], in PureCars Tier 3 book of business. Through regular communication, strategic planning sessions, and data-driven business reviews, you will act as a key liaison between the client and PureCars&rsquo; internal teams and partner with our Ad Performance team to help manage all phases of the interactive campaign cycle, from research and planning to optimization and analysis. If you have a strong background in relationship management, digital marketing and technology, and enjoy expanding your portfolio using industry-changing products, we would love to hear from you!</p>
<p><b>
What You&rsquo;ll Do:</b></p>
<ul>
<li>Act as PureCars&rsquo; subject matter expert to our Enterprise / Major Group automotive client across an assigned territory in the United States by managing the post-sale client relationship, digital ad and product strategy, in constant pursuit of the most effective and efficient ad strategy to enable [Client] to hit its Sales and Service objectives.</li>
<li>Build trust by being a connected client advocate and resource through consistent delivery of high value insights, giving PureCars&rsquo; clients the edge in a hyper-competitive landscape.</li>
<li>Track, analyze, create, and deliver relevant industry data and performance metrics through high-impact presentations to key automotive dealership executives including Dealer Group C-Suite, Corporate Marketing personnel, Corporate Regional Managers, Dealer Principals, General Managers, General Sales Managers, and E-Commerce Managers.</li>
<li>Partner alongside various internal ad performance teams (Paid Search, Social, Programmatic/Display, Video, OTT, Onsite Offers, and more) to ensure the execution of successful campaigns in accordance with client&rsquo;s objectives and budgets.</li>
<li>Use your technical and business development chops to educate clients on using our platform, increase client&rsquo;s utilization of current technology, and keep clients updated on new technology/feature releases.</li>
<li>Overnight travel is expected. This role is primarily in-dealership and will be client-facing 4+ days / week, 2+ weeks / month.</li>
<li>Partner with the customer on 1st party data, CDP implementation, direct mail and more lifecycle products</li>
<li>Enhance digital advertising strategy and execution based on individual dealership, OEM, and marketing team objectives and continually identify opportunities to make measurable improvements via ad copy, bid management, budget adjustments, A/B testing, and performance analysis</li>
</ul>
<p><b>The Skills and Experience You Bring:</b></p>
<ul>
<li><b>This role is client facing, primarily in-dealership and corporate. Candidates must live in the assigned territory or willing to relocate within 6 months of hire date.</b></li>
<li>Minimum 5 years in the Auto-tech industry, with proven success managing multi-rooftop, high stakes relationships.</li>
<li>Prior AdTech SaaS or Digital Advertising client success experience with a focus on paid search and/or display products and services. Demonstrated ability in building world-class relationships with client executives and in communicating technical product capabilities, success metrics, and best practices to technical and non-technical audiences.</li>
<li>Skilled in client performance data analysis and in providing actionable and impactful insights to clients with a focus on optimizing revenue generation.</li>
<li>Adept in quickly analyzing varying client environments and needs, identifying and influencing key decision makers, and creating a long-term adoption of PureCars&rsquo; value proposition and suite of products.</li>
<li>Strong knowledge of online media channels (paid search, display, social, video, local) and metrics, MS Excel/Google Sheets, Salesforce, PowerPoint, analytics tools, and client research.</li>
<li>Top-notch communication and presentation skills to a wide variety of audiences across a variety of regions and cultures.</li>
</ul>
<p><b>Salary Range: </b>$110,000-$125,000</p>
<p><i>
PureCars is committed to building diverse teams and upholding an equal employment workplace that is free from discrimination. We hire amazing individuals regardless of their race, color, ancestry, religion, sex, gender identity, national origin, sexual orientation, age, citizenship, marital status, pregnancy, medical conditions, genetic information, disability, or Veteran status. Just be passionate, genuine, collaborative, data-driven, and entrepreneurial at heart!</i></p></div>

Digital Strategy Manager - Enterprise

Boston Athletic Association

<p><b>COMMUNICATIONS MANAGER</b></p><p><b>ABOUT BOSTON ATHLETIC ASSOCIATION</b></p><p>The Boston Athletic Association (B.A.A.) is a non-profit organization with a mission to promote a healthy lifestyle through sports, especially running. The B.A.A. is committed to a world where all people can access and benefit from running and an active lifestyle. The B.A.A. advances its mission and vision by organizing mass-participatory running events such as the Boston Marathon, creating or supporting community fitness events, and sponsoring a running club that serves the greater Boston area.</p><p><b>ABOUT THE ROLE</b></p><p>The Communications Manager reports to the Director of Race Communications and Media, playing an important role in delivering communications from the B.A.A. to its participants, spectators and the public. The Communications Manager will manage content, media relations, and provide support to cross-functional initiatives.</p><p><b>RESPONSIBILITIES</b></p><p><i>Communications </i></p><p>&middot; Maintain a consistent voice throughout the organization&rsquo;s media and communications platforms. Ensure written communications are clear and correct in regard to grammar, spelling, punctuation, etc.</p><p>&middot; Work collaboratively across the Communications Team to develop communications plans, guidelines, and initiatives. Partner with internal stakeholders on content plans, scheduling, production and execution.</p><p>&middot; Partner with internal and external stakeholders, as appropriate, to build compelling stories to promote the B.A.A., its initiatives and events.</p><p>&middot; Support the design, planning, and execution for email communications, including participant newsletters.</p><p>&middot; Support all race day communications including, but not limited to, videography, photography, media relations, and credentialing.</p><p><i>Media Relations</i></p><p>&middot; Assist in the execution and management of printed/digital materials, press releases, and electronic communications (e.g., newsletters) for participants and other stakeholders.</p><p>&middot; Develop a deep understanding of the B.A.A.&rsquo;s media credential system and media operations elements around race events. Help manage and execute related tasks effectively.</p><p>&middot; Support press conferences, professional athlete engagement, and other event activities.</p><p><i>Social Media</i></p><p>&middot; Support and manage the B.A.A.&rsquo;s social content calendar for all channels including Team B.A.A., Boston Marathon, and B.A.A. &ndash; in partnership with the Brand team.</p><p>&middot; Develop and utilize social/digital analytics reports to guide social media calendar creation and strategy, as needed.</p><p>&middot; Execute sponsor-obligated campaigns and reports for Marketing surrounding B.A.A. events.</p><p>&middot; Alongside the Brand and Experience teams, develop campaigns to promote and support B.A.A. events, running club, High Performance Team, and community engagement.</p><p>&middot; Provide insights, analysis, and strategic guidance on trends/what works/doesn&rsquo;t work/how to pivot as necessary.</p><p>&middot; With Brand team, help support the development of digital media assets including graphics, videos, and sourcing photos.</p><p><i>Website Management &amp; Digital Media</i></p><p>&middot; Help manage the B.A.A. website. Ensure updates are completed in a routine manner for accuracy, relevance, and an optimized user experience.</p><p>&middot; Serve as internal subject matter expert and lead for work groups to coordinate updates or new idea implementation for the website.</p><p>&middot; Help maintain the organization&rsquo;s digital media library including photography, logos and all other relevant materials.</p><p>&middot; Assist the Brand and Communications teams in developing and maintaining a database of video b-roll and photo archives.</p><p>&middot; Fulfill both internal and external needs and requests, including sourcing digital media.</p><p>&middot; In coordination with Brand, Marketing, and Communications teams, develop digital media assets including messaging, graphics, videos, and photos for social media, website, mobile apps, and other mediums as requested.</p><p>&middot; Other duties as assigned.</p><p><b>WHO WE&rsquo;RE LOOKING FOR</b></p><p>There are innumerable ways to learn, grow and excel professionally. We know people gain skills through a variety of professional, personal, educational, and volunteer experiences. We respect this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below.</p><p>&middot; Bachelor&rsquo;s degree in Communications, Journalism, English, Public Relations, Marketing, or a related field &ndash; or equivalent work experience and/or credentials.</p><p>&middot; 3+ years of experience in communications, public relations, media, or marketing; a plus if in the Sports and Entertainment industry.</p><p>&middot; Excellent writing and editing skills (e.g., grammar, tone, clarity, AP style knowledge).</p><p>&middot; Digital marketing knowledge (e.g., social media, email campaigns, SEO, analytics).</p><p>&middot; Strong project management and organizational skills with the ability to lead successful communication initiatives.</p><p>&middot; Ability to work collaboratively with a diverse set of colleagues, consultants, vendors, and others.</p><p>&middot; Proficient in tools like Microsoft 365, Adobe Creative Suite, CMS platforms, social media and email marketing tools.</p><p>&middot; Willingness to work non-traditional hours, including weekends and evenings.</p><p><b>WORK EXPECTATIONS AT B.A.A</b></p><p>We are a hands-on team and seek employees who are passionate about our work and service to our community. The Communications Manager is a 40 hours/week, exempt position. The role will require working some weekends and evenings. There will be longer work hours surrounding events. Limited local travel required.</p><p><b>COMPENSATION &amp; BENEFITS</b></p><p>The salary range is competitive and commensurate with lived and professional experience. The B.A.A. will promote your professional growth and development by providing access to:</p><p>&#9679; Competitive health and dental insurance plans</p><p>&#9679; Life insurance, short term, and long-term disability plans funded 100% by the B.A.A.</p><p>&#9679; 401(k) matching dollar-for-dollar up to 6% after 6 months of service, elective deferrals may begin upon hire</p><p>&#9679; An annual allotment of professional development funding (up to $2,000 per calendar year)</p><p>&#9679; Paid vacation based on years of service</p><p>&#9679; Comp. Time available for eligible work</p><p>&#9679; 11 paid holidays, 9 scheduled and 2 floating</p><p><b>HOW TO APPLY</b></p><p>To apply to this position, please prepare a resume and cover letter to the attention of the B.A.A. Human Resources team and submit your materials to Opportunities Opportunities@baa.org.</p><p><i>The B.A.A. is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment on the basis of an individual&rsquo;s race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status or any other status protected by applicable law. </i></p><p>Job Type: Full-time</p><p>Pay: Up to $70,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Parental leave</li><li>Professional development assistance</li></ul><p>Work Location: Hybrid remote in Boston, MA 02116</p>

Communications Manager

LEAPWORK

<div><p><b>Company Overview</b></p>
<p>
At Leapwork, our vision is to break down the barriers between humans and computers through the world&rsquo;s most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world&rsquo;s largest enterprises to adopt, scale, and maintain automation&mdash;in under 30 days.</p>
<p>
In today&rsquo;s environment, where efficiency, automation, and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact.</p>
<p>
In 2023, Microsoft, the world&rsquo;s largest and most recognizable software company, recognised Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst.</p>
<p>
We&rsquo;re now seeking a <b>Digital Marketing Director</b> to join our team and help drive this next chapter of growth.</p>
<p><b>
The role:</b></p>
<p>
The Digital Marketing Director will lead Leapwork&rsquo;s digital growth and demand generation strategy, overseeing paid media, SEO, and performance marketing to accelerate pipeline creation and revenue impact.
</p><p>This role will set the vision and execution plan for integrated digital campaigns across inbound and outbound channels while managing budgets, optimizing performance, and driving measurable ROI.
</p><p>The Digital Marketing Director will work closely with Sales, BDRs, Product Marketing, Field and Partner Marketing to align digital programs with business priorities and ensure high-quality lead flow across the funnel.
</p><p>The ideal candidate combines strategic leadership with hands-on expertise, bringing deep knowledge of digital demand generation in a B2B SaaS or enterprise technology environment.</p>
<p><b>
Key responsibilities</b>:</p>
<ul>
<li>Own Leapwork&rsquo;s digital growth and demand generation strategy, aligning campaigns to pipeline and revenue goals.</li>
</ul><ul><li>Oversee execution across paid search, paid social, display, retargeting and SEO, ensuring consistent optimization and measurable impact.</li>
</ul><ul><li>Lead SEO strategy including keyword planning, content alignment, and technical optimization to improve organic visibility and performance.</li>
</ul><ul><li>Manage digital marketing budgets, allocating spend effectively across channels to maximize ROI.</li>
</ul><ul><li>Collaborate with product marketing to ensure messaging and creative are tailored for digital channels and target audiences.</li>
</ul><ul><li>Partner with sales and BDR teams to drive lead quality, improve follow-up and strengthen conversion from campaigns to pipeline.</li>
</ul><ul><li>Work with partner marketing to design and execute joint digital programs, including campaigns and co-marketing initiatives.</li>
</ul><ul><li>Maintain reporting, dashboards, and attribution models to measure digital performance and inform business decisions.</li>
</ul><ul><li>Stay ahead of digital trends by testing and adopting new channels, platforms and tools to drive growth.</li>
</ul><ul><li>Partner with marketing operations to ensure campaigns are seamlessly integrated into HubSpot, Salesforce and the broader Martech stack.</li>
</ul><ul><li>Provide guidance and mentorship to digital marketing staff, fostering a culture of experimentation, accountability and continuous improvement.</li>
</ul>
<p><b>Required Skills / Experience:</b></p>
<ul>
<li>8&ndash;10 years of experience in digital marketing with a focus on demand generation, performance marketing and SEO.</li>
</ul><ul><li>Proven success leading multi-channel digital campaigns that drive measurable pipeline and revenue growth.</li>
</ul><ul><li>Strong expertise in SEO, analytics, and paid media platforms (Google Ads, LinkedIn Ads, etc.).</li>
</ul><ul><li>Experience managing and optimizing significant marketing budgets.</li>
</ul><ul><li>Proficiency with HubSpot, Salesforce and other Martech and analytics tools.</li>
</ul><ul><li>Strong analytical skills with the ability to translate performance data into actionable insights.</li>
</ul><ul><li>Background in B2B SaaS or enterprise technology marketing required.</li>
</ul><ul><li>Excellent leadership, communication and collaboration skills with proven experience working across Sales, BDR and Partner teams.</li>
</ul><ul><li>Strategic thinker who can balance vision with execution in a fast-paced, high-growth environment.</li>
</ul>
<p><b>Why Leapwork?</b></p>
<p>
We are on an exciting journey of global growth &ndash; and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward-thinking company, working with and learning from a talented and passionate team committed to innovation and excellence</p>
<p>
By joining our team, you&rsquo;ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it &ndash; and we believe that collaboration, social activities and celebration are keys to success.</p>
<p><b>
Our Leapwork principles:</b></p>
<p>
Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.</p>
<ul>
<li><b>Customer first</b>; We listen to our customers, understand their pain points and focus on what matters to them.</li>
</ul><ul><li><b>Lead from the front;</b> Leading means guiding others towards the solutions to our challenges.</li>
</ul><ul><li><b>Get it done;</b> We make commitments, follow through and deliver work we&rsquo;re proud of.</li>
</ul><ul><li><b>Build excellence;</b> We do our best work every day, holding ourselves and others to the highest standards.</li>
</ul><ul><li><b>Respectfully different;</b> We treat each other with respect, always. We&rsquo;re different, not indifferent.</li></ul></div>

Digital Marketing Director

Hasbro, Inc.

<div><p>At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We&rsquo;re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.</p><p></p><p><br>
Hasbro is seeking a strategic and results-driven Senior Manager, Social and Creators to support and execute our global creator and influencer marketing strategies while overseeing content and engagement on Hasbro&rsquo;s organic social media channels. This individual will play a key role in developing and managing influencer programs and social strategies that bring Hasbro&rsquo;s brand portfolio to life, driving engagement, awareness, and cultural relevance across priority markets. The Senior Manager will collaborate with cross-functional teams to deliver high-quality campaigns and community engagement that resonate with fans and creators worldwide.</p><p>
Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday &ndash; Thursday at Hasbro&rsquo;s new HQ location in Boston, MA. In the interim, this position will be onsite Tuesday &ndash;Thursday at Hasbro&rsquo;s HQ in Pawtucket, RI or at Hasbro&rsquo;s temporary location in Boston, MA.</p><p><b>
A day in the life as a Sr. Manager, Social and Creators:</b></p><p><b>
Strategy &amp; Execution</b></p><ul><li>
Support the development and implementation of influencer marketing strategies across Hasbro &amp; Wizards of the Coast&rsquo;s diverse brand portfolio.</li><li>
Manage the execution of organic social strategies for Hasbro&rsquo;s owned handles, ensuring content reflects platform best practices, timely engagement, and brand consistency.</li><li>
Contribute to exploring new trends in the creator economy, including social commerce, AI, and emerging platforms.</li></ul><p><b>
Campaign Development</b></p><ul><li>
Partner with brand teams to design and execute influencer and social campaigns supporting product launches, entertainment releases, and fan engagement.</li><li>
Manage influencer and organic content briefs, timelines, and deliverables to ensure alignment with brand voice and community interests.</li><li>
Oversee campaign execution from creator sourcing to reporting, including product seeding, content delivery, and post-campaign insights.</li></ul><p><b>
Talent Relations &amp; Community Building</b></p><ul><li>
Build and maintain relationships with creators, influencers, and agencies across gaming, toys, pop culture, and entertainment.</li><li>
Act as a brand liaison to creator and fan communities, fostering engagement and loyalty through authentic interactions.</li><li>
Support long-term partnerships with key influencers and ambassadors.</li></ul><p><b>
Cross-Functional Collaboration</b></p><ul><li>
Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.</li><li>
Partner with regional teams to adapt influencer and social programs for local markets.</li><li>
Collaborate with internal teams to manage community engagement and publishing calendars across channels.</li></ul><p><b>
Measurement &amp; Optimization</b></p><ul><li>
Track campaign performance against KPIs, providing insights and recommendations to improve results.</li><li>
Lead post-campaign evaluations to inform future influencer and organic strategies.</li><li>
Stay informed on industry trends, FTC guidelines, and platform changes to ensure best-in-class practices.</li></ul><p><b>
What you&rsquo;ll bring:
</b></p><ul><li>8&ndash;10 years of experience in influencer marketing, social media, digital strategy, or talent management&mdash;preferably within entertainment, gaming, toys, or consumer brands.</li><li>
Strong understanding of creator economy platforms, trends, and content formats across TikTok, YouTube, Instagram, and emerging channels.</li><li>
Experience managing official brand social handles and developing content strategies.- Demonstrated success executing influencer and organic social campaigns with measurable outcomes.</li><li>
Established network of relationships in the creator and agency ecosystem.</li><li>
Strong communication, project management, and organizational skills.</li><li>
Ability to manage multiple projects simultaneously with a high level of attention to detail.</li><li>
Passion for pop culture, fandoms, and building communities.</li></ul><p></p><p><b><br>
We are an Equal Opportunity / Affirmative Action Employer</b></p><p>
Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.</p><p></p><p><br>
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.</p><p></p><p><br>
The base salary range for this position is $105,600.00 to $158,400.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.</p><p></p><p><br>
Our Comprehensive Benefits Package Includes:</p><ul><li>
Health &amp; Wellness: Medical, Dental, and Vision Insurance</li><li>
Time Off to Recharge: Paid Vacation &amp; Holidays</li><li>
Financial Well-being: Generous 401(k) Match</li><li>
Life &amp; Family Support: Paid Parental Leave</li><li>
Giving Back: Volunteer &amp; Employee Giving Programs</li><li>
Level Up Your Skills: Tuition Reimbursement</li><li>
Exclusive Perks: Product Discounts &amp; More!</li></ul></div><p></p>

Sr. Manager, Social and Creators

Smartleaf

<div><div><div><div><div><p><b>Position Overview</b>:</p>
<p>
Smartleaf and SAM are growing rapidly. Most growth to date has come through referrals, with limited marketing spend. We seek an experienced Director of Marketing to accelerate growth by driving both lead generation and strategic positioning. You will build and own the marketing strategy from the ground up.</p>
<p><b>
Company Overview</b>:<br>
Smartleaf is an automated portfolio management rebalancing SaaS solution that makes it possible for wealth advisors to deliver highly personalized, tax-optimized portfolio management with unprecedented expertise, scale and efficiency.</p>
<p>
Our RIA subsidiary, Smartleaf Asset Management (SAM), leverages Smartleaf software to provide an outsourced service for the review, rebalancing and trading of personalized and tax-optimized portfolios.</p>
<p>
Our solution enables wealth advisors&mdash;Registered Investment Advisors (RIAs), bank trusts, and platforms serving them&mdash;to greatly improve the quality of their portfolio management and spend much less time doing it.
</p><p>Our system saves or defers more in taxes than most investors pay in wealth advisory fees. We make working with direct indexes as easy as working with ETFs. We are the first system to support automated tax-optimized portfolio management at the household level. We make multi-year tax-optimized transitions effortless. We enable a firm&rsquo;s entire book to be managed by one FTE. And more.</p>
<p>
We support an industry-wide shift away from the largely false promise of market-beating returns towards the more valuable and sustainable role of being each investor&rsquo;s &quot;lifetime financial coach.&quot; Our clients are ambitious firms that embrace this vision.</p>
<p>
Whether clients work with Smartleaf or SAM, they typically engage us to manage their entire book. Smartleaf software is currently used to generate customized, tax-optimized trades for roughly $85B in assets. SAM, launched in 2020, has $4.5B in AUM.</p>
<p><b>
Key Responsibilities:</b></p>
<p><b>
Strategic Marketing</b></p>
<ul>
<li>Develop and execute brand and market positioning strategy.</li>
<li>Define target segments, personas, and value propositions.
</li><li>Prioritize channels and allocate budget for awareness and qualified leads.
</li><li>Create a unified messaging framework across marketing and sales.</li>
<li>Monitor competitors and industry trends to anticipate shifts.</li>
Align marketing strategy with company objectives in partnership with leadership.<br>
<li>
</li>
</ul></div><div><b>Marketing Communication &amp; Lead Generation</b></div><br>
<div></div>
<ul><li><div>Design, execute, and track awareness and lead generation campaigns.</div>
</li><li><div>Define and monitor campaign success metrics.</div>
</li><li><div>Craft compelling, differentiated content for financial-planning-focused advisors.</div>
</li><li><div>Collaborate with services, product, and sales teams to produce content: white papers, blogs, webinars, social posts, email campaigns, videos, and testimonials.</div>
</li><li><div>Manage public relations.</div>
</li><li><div>Oversee use of marketing automation tools and CRM to track and nurture leads.</div>
</li><li><div>Implement SEO/SEM strategies to increase visibility.</div>
</li>
</ul><p><b>Team Leadership</b>
</p>
<ul><li>Build and lead a high-performing marketing team.
</li><li>Mentor and develop two junior marketers and future hires.</li>
</ul>
<p><b>Analytics and Reporting</b></p>
<ul>
<li>Define and assess campaign performance metrics.
</li><li>Provide regular reports with insights and recommendations.
</li><li>Stay current on industry trends, competitors, and new technologies.</li></ul><br>
<br>
<div><b>Qualifications</b></div>
<div></div>
<div><b>Experience</b><br>
Proven record of B2B SaaS or professional service marketing success, ideally in wealth management.</div><br>
<div></div>
<div><b>Skills and Competencies</b><br>
<ul><li>Strategic Thinking: Ability to design integrated campaigns targeting C-suite executives.
</li><li>Exceptional writing: Ability to simply and engagingly explain complex topics.
</li><li>Industry Knowledge: Familiarity with the wealth advisory market.
</li><li>Leadership: Ability to manage and mentor a small team.
</li><li>Digital Marketing Expertise: Proficiency in SEO/SEM, social media, email, and content marketing.</li>
</ul>
<p><b>Why Join Smartleaf?</b></p>
<ul>
<li>Impact: Shape and scale the marketing strategy of a firm transforming wealth management.</li>
<li>Compensation: Competitive salary + stock options.
</li><li>Benefits: Health insurance with $0 deductible; market holidays + 20 days PTO.
</li><li>Flexibility: Option for remote work.</li><br>
</ul>
<p><b>Application process</b><br>
Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant work.</p></div></div></div></div></div><p></p>

Director of Marketing

Fidelity Investments

<div><h3 class="jobSectionHeader"><b>Job Description:</b></h3><p><b>
The Role</b></p><p>
As a <b>Senior Manager</b> in Consumer Strategy &amp; Segment Marketing (CSSM) you blend business analysis and marketing expertise with a passion for uncovering consumer insights. Working collaboratively within a cross-functional team and in close partnership with your Manager/Team Lead, you will use your expertise to support the development of actionable consumer marketing strategies that differentiate Fidelity offerings in the market and drive meaningful consumer value and business outcomes. One key deliverable of this role is the strategic marketing brief that guides channel, messaging and activation activities.</p><p>
Your initial work will be supporting Fidelity&rsquo;s crypto team in three key areas: 1) Contributing to go-to-market efforts in support of new products and features; 2) Driving strategy for crypto education content and programs; 3) Partner with product teams on new offerings to provide customer insight/perspective, influence user experience, and craft messaging.</p><p>
You will report to a Vice President or Team leader who oversees a team of 5-10 other CSSM Associates.</p><p><b>
The Expertise and Skills You Bring</b></p><ul><li><p>
BA/BS required
</p></li><li><p>8+ years of relevant marketing/management/strategy experience</p></li><li><p>
Financial services experience preferred
</p></li><li><p>Cryptocurrency/blockchain experience preferred, but interest in cryptocurrency/blockchain is required</p></li><li><p>
Experience contributing to the development of marketing strategies across customer acquisition and client development; segmentation development, design target development; digital experience and customer journey mapping
</p></li><li><p>Experience utilizing consumer research and deriving actionable consumer insights research and data analysis to inform the development of new hypotheses, opportunity exploration, business case development, differentiated marketing strategies, and program execution
</p></li><li><p>Able to deliver concise written and verbal communications grounded in data and insights to influence decision-making</p></li><li><p>
Contribute to story-telling using qualitative and quantitative data, market trends, business insights and other inputs in a cohesive narrative to inform marketing strategy development
</p></li><li><p>Ability to successfully collaborate with and influence multiple business and marketing stakeholders at different levels to develop marketing strategies and align on implementation plans</p></li><li><p>
Intellectually curious and appreciate learning new skills and capabilities
</p></li><li><p>Proactive: able to navigate ambiguity and take action with consultation and guidance from your Team Lead to drive results across teams and lines of business. Contributes to identification of new opportunities and ideas with data-driven insights and recommendations
</p></li></ul><p><b>The Team</b></p><p>
The Consumer Strategy &amp; Segment Marketing Team (CSSM) is part of the Marketing &amp; Social Platforms domain. The team works across business and marketing and partners closely with other commercialization functions and teams at all stages of the product lifecycle (new offerings &agrave; scaled solutions) and in service of customer acquisition and client development objectives. At our core, we represent the voice of the customer and are focused on helping Fidelity offer the right products to the right customers with differentiated value propositions and positioning to drive commercial success.</p><h3 class="jobSectionHeader"><b>
Certifications:</b></h3><h3 class="jobSectionHeader"><b>
Category:</b></h3>
Marketing<p>
Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.</p><p>
Please be advised that Fidelity&rsquo;s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.</p></div>

Senior Manager, Consumer Strategy & Segment Marketing (CSSM)

Robin Powered

<div><div><b>About Robin:</b></div><div>
Robin is reimagining workplace operations as a strategic function, and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics, simplifying operations, and giving employees a seamless way to connect with the office. Today, our workplace operations platform is used by thousands of offices around the world.</div><div></div><div><br>
At Robin, we believe the best connections and ideas come from being in the room together, so we work in person a few days a week. But we also build flexibility into every part of our product, and our culture, so people can do great work without burning out.</div><div></div><div><br>
Robin is hiring a digital strategist who turns curiosity into pipeline. As the Senior Manager, Web Experience, you&rsquo;ll own the strategy and execution of robinpowered.com, our most valuable demand and brand asset. You&rsquo;ll blend UX, SEO, data, and AI to create a digital experience that captures interest and converts it into revenue.</div><div></div><div><br>
If you&rsquo;re passionate about using design, data and technology to create digital experiences that fuel growth, this role is for you.</div><div></div><div><br>
We're a hybrid team based in Boston, working in-office several days a week so we can build and solve in real time. You'll join a small, high-trust team where great ideas become customer wins quickly.</div><div></div><div><b><br>
Why this role exists:</b></div><div>
Our website is more than a first impression. It&rsquo;s the catalyst that moves workplace leaders from questions to clarity. As Robin grows, our digital experience must accelerate that journey. We&rsquo;re looking for a Senior Web Experience Manager to lead that charge. You&rsquo;ll shape the vision and execution of robinpowered.com to create a digital experience that drives growth.</div>
<h3 class="jobSectionHeader"><b>What you'll do:</b></h3><ul><li>
Own the design and evolution of robinpowered.com to capture attention, build trust, and convert curiosity into pipeline.</li><li>
Advance our AI-ready SEO strategy, rooted in buyer-intent and high-performing content, with an eye toward the expanding world (traditional search, AI summaries and LLMs).</li><li>
Use behavioral analytics, A/B testing and funnel analysis to continuously reduce friction and improve conversion paths across key persona journeys.</li><li>
Monitor website KPIs with GA4, HubSpot, and other tools to surface insights and drive site-wide improvements.</li><li>
Partner across teams to transform campaigns into seamless buyer journeys.</li><li>
Maintain scalable design systems and UX patterns to ensure a cohesive, high-quality brand experience.</li><li>
Stay on the pulse of how AI is reshaping digital discovery, and evolve our site strategy accordingly.</li></ul><h3 class="jobSectionHeader"><b>
You&rsquo;ll thrive here if you:</b></h3><ul><li>
Bring 5-7 years of web marketing experience in B2B SaaS, ideally in a high-growth or start-up environment serving mid-enterprise buyers.</li><li>
Are proficient with modern web tools, from design (Figma, Webflow) to analytics and optimization platforms.</li><li>
Have a clear perspective on growth marketing in the AI era, and the curiosity and ambition to lead through that transformation.</li><li>
Have a growth mindset. You think in data, not hunches, and are comfortable digging into funnel metrics, attribution models, and site analytics to identify actionable areas for improvement.</li><li>
See the bigger picture, understanding how SEO, personalization, CRO, and digital channels work together to drive growth.</li><li>
Have a high bias for action. You&rsquo;re energized by ambiguity and fast-moving cross-functional work.</li></ul><h3 class="jobSectionHeader"><b>
Core competencies for success:</b></h3><ul><li>
Learning Velocity: You learn fast and apply new ideas quickly.</li><li>
AI Proficiency: You bridge problem-solving and creativity, using AI to deliver solutions with real-world impact.</li><li>
Collaboration: You share knowledge, unblock teammates, and build together.</li></ul><div><b>
Benefits that have your back (and your future):</b></div><ul><li>Medical &amp; Dental Insurance through Blue Cross Blue Shield covered at 80% for you <i>and</i> your dependents, with two plan options including a High Deductible Plan with a company-funded HSA</li><li>Vision Insurance &ndash; EyeMed coverage to keep your future in focus</li><li>Company-paid protection &ndash; Short &amp; Long Term Disability, Life, and AD&amp;D insurance</li><li>Paid Parental Leave &ndash; 100% covered so you can focus on your growing family</li><li>Incentive Stock Options &ndash; Own a piece of what you&rsquo;re building</li><li>401(k) with company match &ndash; Up to 3% match to help grow your nest egg</li><li>Flexible vacation policy &ndash; Take the time you need (and yes, we actually do!)</li><li>12 company holidays &ndash; Plus your flexible time off for the perfect work-life balance</li></ul><div></div><div><b><br>
Perks that enable your continued success:</b></div><ul><li>Professional Development &amp; AI Tools Stipend</li><li>Referral Bonus Program</li><li>Recognition perks</li><li>In-Office Commuter Stipend</li></ul><div></div><div><b><br>
We Celebrate </b><b>Diversity</b></div><div>
Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and it&rsquo;s our responsibility to our employees, our customers and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.</div></div>

Senior Web Experience Manager

Explore 134+ Digital marketing manager in Boston this September. Find roles across top companies and apply now to boost your career.