senior digital marketing specialist Jobs in Boston

senior digital marketing specialist

digital marketing manager

Canopy Service Partners

<div><p>Canopy Service Partners is a collaborative and growth-oriented organization dedicated to supporting local Partner businesses through innovative marketing solutions. As a Marketing Manager based on the East Coast, you will play a key role in shaping and executing marketing strategies that drive lead generation and business growth. This position offers the opportunity to work in a dynamic environment where creativity, strategic thinking, and measurable results are highly valued. You will have the chance to make a significant impact by leading a variety of marketing initiatives, collaborating with both internal teams and external agencies, and helping to define the future of our marketing efforts. If you thrive in a fast-paced setting and are passionate about delivering results, this is an excellent opportunity to advance your career.</p><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><ul><li>
Develop and manage a comprehensive content calendar aligned with the needs of local Partner businesses.</li><li>
Plan and execute earned and owned media initiatives, including email, direct mail, and social media campaigns, overseeing audience strategy, messaging, design, and campaign trafficking.</li><li>
Oversee the execution of marketing campaigns across multiple channels, such as owned, earned, social media, SEM, SEO, offline, and local sponsorships.</li><li>
Coordinate the development of creative assets with external agencies for digital marketing, offline marketing, and sales enablement initiatives.</li><li>
Manage digital media projects, ensuring timely delivery through collaboration with internal teams and agency vendors.</li><li>
Collaborate with key partners to identify business needs and develop tailored marketing solutions.</li><li>
Work closely with the Director of Performance Marketing to translate strategic objectives into actionable marketing initiatives and manage quarterly and monthly budgets for all marketing channels.</li><li>
Coordinate internal and external efforts to ensure alignment with overall business goals and proper prioritization of projects.</li><li>
Execute targeted email and newsletter campaigns using the companys CRM email marketing system.</li><li>
Lead the review and analysis of performance reports for assigned partners, providing insights on daily, weekly, monthly, quarterly, and yearly metrics.</li><li>
Travel occasionally for Partner and team on-site meetings (approximately 20%).</li></ul><h2 class="jobSectionHeader"><b>
Qualifications</b></h2><ul><li>
Proficiency with digital media marketing tools such as Google Analytics, Google Ads, SEM Rush, and MailChimp (or comparable systems).</li><li>
Strong project management and prioritization skills, with the ability to oversee multiple projects simultaneously and manage deadlines (experience with Monday.com is a plus).</li><li>
Creative mindset with the ability to develop innovative and engaging marketing content.</li><li>
Excellent communication skills for effective collaboration with team members, external vendors, and Partners.</li><li>
Strong problem-solving skills to address challenges during marketing campaign execution.</li><li>
Solid understanding of the marketing funnel and how different channels contribute to business objectives.</li></ul><h2 class="jobSectionHeader"><b>
Benefits</b></h2><p><b>
Employees who work 30+ hours per week are considered full-time and become eligible for our benefits after just 30 days of employment.</b></p><ul><li><b>
Competitive pay </b>with opportunities for 40+ hours per week</li><li><b>
Paid time off (PTO) and holidays</b> for work-life balance</li><li><b>
Overtime opportunities</b> during storm cleanup and peak seasons</li><li><b>
Long-term</b> disability insurance (employer paid)</li><li><b>
Short-term</b> disability insurance (employer paid)</li><li><b>
Basic life &amp; AD&amp;D</b> insurance (employer paid)</li><li><b>
401(k) retirement plan</b> with up to 4% company match to help you save for the future</li><li><b>
Flexible Insurances Options:</b> Employees can choose the health, dental, and vision plans that best fit their needs and budget, giving control over premiums and out-of-pocket costs.</li></ul><p><b>
Health Insurance (Cigna Plans): </b>Employees can choose the plan that works best for them and their families:</p><ul><li>
Cigna OAP (Open Access Plus) broad provider access</li><li>
Cigna OAP IN in-network focused, lower out-of-pocket costs</li><li>
Cigna HDHP (High-Deductible Health Plan) lower premiums with HSA compatibility</li></ul><p><b>
 Dental Insurance (Cigna Plans):</b> Flexible options to fit coverage needs and budget:</p><ul><li>
2025 Cigna Dental PPO Low Plan basic coverage at a lower premium</li><li>
2025 Cigna Dental PPO High Plan enhanced coverage with higher benefits</li></ul><p><b>
Vision Insurance (Cigna Plan):</b></p><ul><li>
2025 Cigna Vision Plan comprehensive coverage for exams, lenses, and frames</li></ul><p><b>
Additional Optional Benefits</b></p><ul><li>
The option of a Health Savings Account (HSA) with $250 employer contribution if on a High-Deductible Health Plan, or a Flexible Spending Account (FSA) for health, dental/vision, and dependent care.</li><li>
Pre-tax commuter benefits (parking, transit, vanpool)</li><li>
Legal assistance plan</li><li>
Supplemental coverage options: critical illness, accident, and hospital indemnity insurance</li></ul>
<p>
Offered compensation: $90,000/yr - $120,000/yr</p></div>

Marketing Manager-East Coast

Blue Cross Blue Shield of Massachusetts

Ready to help us transform healthcare? Bring your true colors to blue.
<br>At Blue Cross Blue Shield of Massachusetts, we have an exciting opportunity for a Digital Content Manager. This role will oversee and maintain content across the organization’s public websites and Martech platforms, ensuring accuracy, compliance, and brand alignment. This role works closely with the Marketing team to deliver timely, engaging, and compliant digital content that supports member engagement, health education, product awareness, and organizational goals. The ideal candidate brings a balance of marketing acumen, digital operations expertise, and a deep understanding of content governance within a regulated healthcare environment.
<br><br>
This position is eligible for the flex persona.
<br><br>
<b>RESPONSIBILITIES AND DUTIES:</b><br>
Partner with the Marketing and Communications teams to plan, update, and publish content for health plans, wellness programs, provider networks, and corporate initiatives.
<br>Manage ongoing website updates using enterprise CMS platforms (Acquia Drupal, Site studio, or similar).
<br>Ensure that all digital content reflects the organization’s voice, values, and compliance standards, including regulatory and legal approvals.
<br>Monitor and maintain consistency in messaging across multiple business lines and audience segments (members, providers, brokers, employers, etc.).
<br>Manage content updates for federally mandated Medicare sites and plan pages, ensuring CMS guidelines and accuracy during the annual and open enrollment periods.
<br>Work in close alignment with Marketing, Compliance, Legal, and Product teams to ensure all published materials meet healthcare regulations, adhere to HIPAA and brand guidelines.
<br>Translate campaign briefs, product updates, and creative concepts into digital-ready content.
<br>Support the Marketing team with web assets for integrated campaigns (emails, landing pages, digital banners, etc.).
<br>Partner with Marketing Operations to ensure accurate tagging, analytics tracking, and personalization.
<br>Coordinate with data and analytics teams to monitor engagement metrics and optimize performance across channels.
<br>Maintain content governance processes, version control, and archiving for compliance and audit purposes.
<br>Perform quality assurance checks for accessibility (WCAG 2.1), responsive design, and cross-browser functionality.
<br>Conduct periodic audits to ensure removal of outdated or non-compliant materials.
<br>Document publishing standards, review workflows, and escalation procedures.
<br><br>
<b>QUALIFICATIONS :</b><br>
Bachelor’s degree in science, marketing, Communications, Digital Media, or related field.
<br>4–7 years of experience in digital content management within a healthcare, insurance, or regulated industry.
<br>Proficiency in CMS platforms (Acquia Drupal, Site studio, or similar).
<br>Strong understanding of Martech tools, SEO, and analytics (Google Analytics, Adobe Analytics).
<br>Familiarity with healthcare terminology, member communications, and compliance workflows.
<br>Excellent collaboration, communication, and organizational skills.
<br>Basic HTML/CSS and UX awareness preferred.
<br><br>
<b>SPECIAL SKILLS, KNOWLEDGE AND ABILITIES:</b><br>
Experience working cross-functionally with Marketing, Compliance, and IT teams in a healthcare organization.
<br>Strong editorial judgment and ability to adapt content for diverse audiences (members, providers, brokers).
<br>Understanding of healthcare content governance, including version tracking and approval processes.
<br>Proactive mindset for identifying content gaps, streamlining workflows, and improving content lifecycle management.
<br><br>
<b>Minimum Education Requirements:</b><br>
High school degree or equivalent required unless otherwise noted above
<br><br>
Location Boston Time Type Full time
<br><br>
<b>Salary Range:</b> $108,810.00 - $132,990.00
<br><br>
The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.
<br><br>
This job is also eligible for variable pay.
<br><br>
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.
<br><br>
<b>Note:</b> No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
<br><br>
WHY Blue Cross Blue Shield of MA?
<br>We understand that the confidence gap and imposter syndrome can prevent amazing candidates coming our way, so please don’t hesitate to apply. We’d love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It’s in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.
<br><br>
As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting our Company Culture page. If this sounds like something you’d like to be a part of, we’d love to hear from you. You can also join our Talent Community to stay “in the know” on all things Blue.
<br><br>
At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our " How We Work " Page.

Digital Content Manager

InvoiceCloud

<div><div><p><b>About InvoiceCloud</b>:</p>
<p>
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It's an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.</p></div><p><b>
Job Details:</b></p>
<p>
We are seeking a highly skilled and results-oriented <b>Digital Marketing Lead</b> to support the Demand Generation organization. This role plays a critical part in accelerating pipeline growth, increasing brand visibility, and strengthening thought leadership across enterprise government, utility, and insurance markets.</p>
<p>
The ideal candidate operates as a proactive, data-driven partner&mdash;owning digital strategy from planning through execution, navigating long and complex sales cycles, and translating technical payment and compliance concepts into compelling digital programs that deliver measurable business impact.</p>
<p><b>
Success Profile:
</b></p><p>This role is anchored in our company's core competencies&mdash;These competencies reflect the mindsets and behaviors that define success in this role. We outline how each competency translates into real-world actions and outcomes specific to this role.</p>
<p><b>
Results Driven</b></p>
<ul>
<li>Owns end-to-end digital demand generation programs across paid search, paid social, display, SEO, ABM platforms, and industry media to drive qualified pipeline growth.</li>
<li>Launches, monitors, and optimizes campaigns with a focus on lead quality, funnel conversion, and revenue impact within long enterprise sales cycles.</li>
<li>Tracks and analyzes performance across channels, using KPIs and dashboards to evaluate effectiveness and recommend data-backed optimization strategies.</li>
<li>Manages digital marketing budgets with discipline, ensuring strong ROI, efficient cost-per-lead metrics, and alignment to growth targets.</li>
</ul>
<p><b>Customer-Centric</b></p>
<ul>
<li>Designs digital strategies tailored to enterprise buyers across government, utility, and insurance verticals, aligning messaging to the needs of CFOs, treasury leaders, billing operations, and IT stakeholders.</li>
<li>Partners with product marketing to translate complex payment technology, compliance, and regulatory topics into clear, compelling digital content.</li>
<li>Oversees the distribution of blogs, whitepapers, webinars, videos, and solution briefs to ensure content resonates with priority verticals and buyer stages.</li>
<li>Builds targeted ABM programs for named accounts, ensuring the right message reaches the right audience at the right time.</li>
</ul>
<p><b>Innovator</b></p>
<ul>
<li>Continuously experiments with channels, formats, testing strategies, and conversion optimization to improve campaign performance and engagement.</li>
<li>Leverages intent data, personalization tools, and marketing automation to increase relevance and effectiveness across digital touchpoints.</li>
<li>Applies AI and automation to enhance campaign optimization, performance analysis, and content experimentation&mdash;reducing manual effort while improving speed and precision of execution.</li>
<li>Identifies and evaluates emerging digital tools and techniques to strengthen demand generation capabilities and maintain a competitive edge.</li>
</ul>
<p><b>Takes Ownership</b></p>
<ul>
<li>Operates autonomously as the owner of digital marketing strategy and execution, from planning and launch through reporting and optimization.</li>
<li>Builds strong cross-functional alignment with sales, product marketing, and leadership to ensure digital programs support enterprise sales motions.</li>
<li>Develops and maintains reporting that clearly communicates marketing's contribution to pipeline and revenue.</li>
<li>Proactively identifies risks, gaps, and opportunities, adjusting programs to align with evolving business priorities.</li>
</ul>
<p><b>Requirements</b></p>
<ul>
<li>5+ years of experience in B2B digital marketing, ideally within payments, fintech, SaaS, or enterprise software.</li>
<li>Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels.</li>
<li>Experience marketing to government, utility, or insurance audiences strongly preferred.</li>
<li>Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue.</li>
<li>Exceptional communication skills with the ability to simplify complex technical concepts.</li>
<li>Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot).</li>
<li>Ability to thrive in regulated environments with long and complex sales cycles.</li>
</ul><p></p><div>
<p>InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.</p>
<p>
This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.</p>
<p>
If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact jobs@invoicecloud.com.</p>
<p>
Click <b>here</b> to review InvoiceCloud's Job Applicant Privacy Policy.</p>
<p><b>
For recruitment agencies:</b> InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.</p></div></div><p></p>

Digital Marketing Lead (Demand Gen)

WITHINGS

<div><p><b>About Withings:</b></p><p>
Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009.</p><p>
Since then, we introduced the first activity and sleep tracking analog watch, and the first Bluetooth enabled, portable blood pressure monitor. Our products enable ordinary people to effortlessly keep track of their activity, sleep, weight, heart health, and more. Our award-winning ecosystem also includes an advanced sleep-tracking mat, and medically accurate devices for precise and effortless blood pressure and body temperature monitoring.</p><p>
As part of our preventative health strategy, we&rsquo;ve developed new devices which enable our users to detect undiagnosed chronic conditions, such as atrial fibrillation and breathing disturbances.</p><p>
In North America, we partner with Amazon, Apple, Best Buy, and other retailers. Our products are also used in diabetes prevention programs, remote patient monitoring initiatives, and university-led clinical studies, and our free application, Health Mate, has millions of active users around the globe.</p><p></p><p><b>
About the Role:</b></p><p>
Reporting directly to the E-Commerce Director, the Online Acquisition Team Lead will play a key role in accelerating Withings&rsquo; global growth. You&rsquo;ll build and execute high-impact online marketing strategies that attract new customers, increase product consideration, boost traffic, and drive conversions on withings.com. You will manage our paid media ecosystem end-to-end, guide partners and agencies, oversee a multi-million-dollar budget, and ensure best-in-class performance tracking. This role collaborates closely with Studio &amp; Content, Growth &amp; Ops, Data Analytics, CRM, Web, Brand Marketing, Finance, and Legal.</p><p></p><p><b>
Responsibilities:</b></p><ul>
<li>
Lead all paid acquisition channels (SEA, Paid Social, YouTube, Affiliates, Display, Native Ads) to drive qualified traffic, consideration, and revenue.
</li><li>Define and execute growth strategies to meet revenue and margin targets and strengthen D2C as our primary sales channel.
</li><li>Manage and optimize a multi-million-dollar budget across key global markets.
</li><li>Analyze performance, adjust the media mix, and maximize ROAS and growth.
</li><li>Partner with Brand Marketing on digital brand awareness and product launch campaigns.
</li><li>Ensure flawless tracking, tagging, and measurement across campaigns.
</li><li>Develop creative concepts for advertising in alignment with brand guidelines.
</li><li>Continuously refine audiences and optimize paid funnel and landing pages.
</li><li>Manage and mentor a Paid Acquisition Specialist/Coordinator.
</li><li>Share best practices and align reporting with Amazon and channel marketing teams.
</li><li>Use tools including Meta Ads Manager, Google Ads, Google Tag Manager, Google Sheets, Northbeam, and Motion.</li>
</ul><p><b>
Requirements</b></p><ul>
<li>
5+ years in paid acquisition, growth, or performance marketing (D2C/e-commerce preferred).
</li><li>Proven success scaling paid media and meeting revenue/ROAS goals.
</li><li>Experience managing agencies and multi-market campaigns.
</li><li>Comfort working in fast-paced, global environments.
</li><li>Technical Skills: SEA (Google, BING), Paid Social (Meta, TikTok), Analytical skills (Excel, GSheet), Google Tag Manager, SEO Basics (GSC)</li>
</ul><p></p><p><b>
Benefits</b></p><ul>
<li>
Health Care Plan (Medical, Dental &amp; Vision)</li>
<li>Retirement Plan (401k)</li>
<li>Life Insurance (Basic, Voluntary &amp; AD&amp;D)</li>
<li>Paid Time Off (Vacation, Sick &amp; Public Holidays)</li>
<li>Family Leave (Maternity, Paternity)</li>
<li>Short Term &amp; Long Term Disability</li>
<li>Training &amp; Development</li>
<li>Free Food &amp; Snacks</li>
<li>Fitness Club Reimbursement</li>
<li>Healthcare &amp; Dependent Care FSA</li>
<li>Commuter FSA</li>
<li>&#65279;Bike-to-work benefit</li>
<li>Beta Testing of our products</li></ul></div>

Growth Marketing Manager

EF Education First

<div><div><div><div>At EF Go Ahead Tours we believe you&rsquo;re never too old to be a student of the world. For 30 years we have guided individuals across the globe through carefully crafted group travel. Our travelers range from young professionals to retirees, solo travelers to entire families, travel enthusiasts to those stepping off their first flight. We believe that the best way to learn about the world is to experience it. Every day we come to work hoping to help as many people as possible do just that.</div>
<div>
As our SEO Manager, you&rsquo;ll join our Boston-based acquisition marketing team&mdash;a fun, fast-paced crew that loves to push the envelope and explore the 'what&rsquo;s next' of digital marketing. In an era where search is evolving from simple blue links to complex AI-driven conversations, you will be integral to our digital discovery strategy. You won't just be managing keywords; you&rsquo;ll be ensuring EF Go Ahead Tours is the most trusted, cited, and visible authority across the entire search ecosystem&mdash;from AI Overviews to emerging generative engines. Working at the intersection of E-commerce, Engineering, and Creative, you&rsquo;ll help lead the charge in implementing cutting-edge on-site and off-site tactics that connect our world-class travel experiences with the curious travelers searching for them.</div><div><br>
<br>
You will:</div>
<ul>
<p>Conduct keyword, entity, and competitor research to support a forward-looking SEO strategy that spans traditional search and Generative AI (GEO)</p>
<p>Carefully craft and implement optimizations for search engines, focusing on intent-matching and conversational query performance</p>
<p>Monitor and report on organic search rankings, traffic, and AI Share of Voice, identifying new areas of opportunity to expand our reach in zero-click environments.</p>
<p>Collaborate with copywriters to develop &quot;AI-ready&quot; content for the Content Hub that emphasizes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)&mdash;ensuring our brand is the primary citation for travel queries</p>
<p>Implement a sophisticated internal linking and Knowledge Graph strategy to pass authority to our highest priority tour pages</p>
<p>Identify new landing page opportunities and collaborate with the E-commerce team to bring those to life using data-driven insights</p>
<p>Own the backlink building strategy, focusing on high-authority digital PR and relationship building to signal trust to both users and algorithms</p>
<p>Lead the strategy for Schema markup and structured data across the site, ensuring our video, itinerary, and review content is easily interpreted by AI models</p>
<p>Own the optimization of our YouTube channel, leveraging it as a secondary search engine to maximize brand visibility</p>
<p>Monitor site health and technical SEO (Core Web Vitals, HREFlang, etc.) to ensure a frictionless experience for both travelers and search crawlers</p>
<p>Demonstrate thought leadership by staying ahead of the curve on AI technology advancements, SGE/AI Overviews, and the evolving landscape of digital discovery</p></ul><br>
<div></div>
<div>
You Have:</div>
<ul>
<p>5+ years of direct SEO experience with a portfolio that shows you can pivot as the industry changes</p>
<p>Advanced proficiency in the &quot;classics&quot; (SEMRush, Ahrefs, GSC) and a curiosity for the &quot;new&quot; (AI-tracking and LLM-benchmarking tools)</p>
<p>A &quot;Technical SEO&quot; brain that understands HTML/JS but also understands how entities and semantic search work in 2025</p>
<p>A passion for travel and a desire to help people see the world by making sure we are the first (and best) answer they find online</p>
<p>Understanding of the broader media/digital landscape and SEO&rsquo;s place in the digital marketing array</p>
<p>Strong communication, interpersonal, influential, presentation and leadership skills</p>
<p>Rich experience working collaboratively with cross-functional (technical and non-technical) teams</p>
<p>A demonstrated, successful track record in content development that balances user-engaging substance and search optimized elements</p></ul><br>
<div></div>
<div>
Why you&rsquo;ll love working here: Perks, Benefits, and more!</div>
<div>
This is the most fun, high caliber place you&rsquo;ll ever work. Ask any employee why they love EF (whether they&rsquo;ve been here 10 minutes or 10 years) and they&rsquo;ll probably tell you the same thing: it&rsquo;s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.</div>
<div>
In addition, you can expect:</div>
<ul>
<p>Commitment to professional growth: robust monthly calendar of trainings and workshops</p>
<p>Four weeks paid vacation your first year, ten paid holidays, and two floating holidays</p>
<p>Exciting business travel opportunities</p>
<p>25% company match on your 401(k) contributions</p>
<p>Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance</p>
<p>Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)</p>
<p>Access to fertility care and family-building support</p>
<p>Wellness benefits including a yearly fitness reimbursement</p>
<p>Frequent social and learning events, including access to our employee-run resource groups</p>
<p>Robust Employee Assistance Program</p>
<p>Tenure-based sabbatical eligibility</p>
<p>EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)</p>
<p>Discounts at local venues and businesses</p>
<p>Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home a couple times a week</p>
<p>Compensation for this role is between $80,000-$90,000/year, depending on experience</p></ul><br>
<div></div>
<div>
About EF World Journeys</div>
<div>
At EF World Journeys, we believe the best way to learn about the world is to experience it, and we strive to help as many people as possible do just that. Through our culturally immersive group travel programs, EF Adventures, EF Ultimate Break and EF Go Ahead Tours, we lead guided tours that make travel easy and fun, empowering travelers of all ages to experience something beyond the ordinary. If you share this passion, then we invite you to come open the world with us!</div><br>
<div></div>
<div>
About EF Education First</div>
<div>
Some companies are in the Business of Technology.</div>
<div>
Others are in the Business of Finance&hellip;.Sports&hellip;Or Soft Drinks.</div>
<div>
At EF, we're in a different kind of Business.</div>
<div>
One that's a little less tangible, and a lot more important.</div>
<div>
Because our Business, what we make, makes everything else possible.</div>
<div>
We're in the Business of Understanding.</div>
<div>
Between people. Between cultures.</div>
<div>
For over half a century we&rsquo;ve been the leader in international educational programs and experiences designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world.</div>
<div>
You&rsquo;ll find our 115 offices located in some of the world&rsquo;s greatest cities, and filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it&rsquo;s what we do with it &ndash; Building greater understanding, breaking down barriers, and creating a better world&hellip;that makes all the difference.</div></div></div><div><p>
Apply Now</p></div></div>

SEO Manager

Grand Circle Travel

<p></p><div><h4 class="jobSectionHeader"><b>Manager, SEM &amp; SEO</b></h4>
<p><b>
Location:</b> Boston, MA (Hybrid &ndash; onsite 3 days/week)<br>
<b>Reports To:</b> Director of Digital Strategy<br>
<b>Brand:</b> Overseas Adventure Travel (OAT)<br>
<b>Salary Band:</b> $120,000&ndash;$135,000</p><br>
<p></p>
<h4 class="jobSectionHeader"><b>
Role Purpose</b></h4>
<p>
The Manager, SEM &amp; SEO will lead OAT&rsquo;s paid and organic search strategy, driving customer acquisition and demand through data-driven performance marketing. This individual contributor role owns end-to-end execution across paid search and SEO, serving as the in-house search expert while partnering closely with agency and cross-functional teams to deliver measurable growth.</p><br>
<p></p>
<h4 class="jobSectionHeader"><b>
Key Responsibilities</b></h4>
<p><b>
Paid Search (SEM)</b></p>
<ul>
<li><p>Own and optimize Google Ads programs across Search, Demand Generation, Display, YouTube, and PMAX.</p>
</li>
<li><p>Manage monthly budgets of $25K+ while maintaining efficiency and performance targets.</p>
</li>
<li><p>Develop keyword strategies, bidding approaches, audience segmentation, and ad copy testing plans.</p>
</li>
<li><p>Leverage all Google Ads features, reporting, and optimization tools to scale performance.</p>
</li>
<li><p>Partner with agency teams while retaining internal strategy ownership.</p>
</li>
</ul><p><b>SEO</b></p>
<ul>
<li><p>Own the full SEO roadmap, including keyword research, on-page optimization, technical SEO, link building, and audits.</p>
</li>
<li><p>Partner with content and web teams on SEO-informed content planning and optimization.</p>
</li>
<li><p>Monitor performance using tools such as Semrush, Moz, Google Search Console, and GA4.</p>
</li>
<li><p>Stay current on algorithm changes and proactively adapt strategy.</p>
</li>
</ul><p><b>Analytics &amp; Collaboration</b></p>
<ul>
<li><p>Analyze data across Google Ads, analytics platforms, CRM, and BI tools to identify insights and opportunities.</p>
</li>
<li><p>Build and deliver recurring performance reporting for leadership.</p>
</li>
<li><p>Partner with digital strategy, creative, web experience, and content teams to improve conversion and performance.</p></li></ul><br>
<p>
</p><h4 class="jobSectionHeader"><b>Qualifications</b></h4>
<p><b>
Required</b></p>
<ul>
<li><p>4+ years of hands-on SEM and SEO experience for a B2C brand.</p>
</li>
<li><p>Experience managing Google Ads campaigns with $25K+ monthly spend.</p>
</li>
<li><p>Strong analytical skills and experience translating data into action.</p>
</li>
<li><p>Proficiency with Google Ads, GA4, Adobe Analytics, Semrush, Moz, and Search Console.</p>
</li>
<li><p>Excellent communication and stakeholder management skills.</p>
</li>
</ul><p><b>Preferred</b></p>
<ul>
<li><p>Travel, D2C, or performance-focused B2C experience.</p>
</li>
<li><p>Digital agency experience.</p>
</li>
<li><p>Working knowledge of HTML/CSS.</p></li></ul><br>
<p>
</p><h4 class="jobSectionHeader"><b>Total Rewards</b></h4>
<p>
The base salary range for this role is $120,000 &ndash; $135,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:</p>
<ul>
<li><ul><li><b>Health &amp; wellness:</b> Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes</li>
<li><b>Time for you:</b> Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day &ndash; and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.</li>
<li><b>Travel more, spend less:</b> 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals</li>
<li><b>Your future, secured:</b> 401(k) with company match, life insurance, and disability coverage</li>
<li><b>Continuous growth:</b> Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership &amp; Team Development.</li>
<li><b>Extra perks:</b> Commuter benefits, FSA options, pet insurance, home &amp; auto discounts, and paid volunteer time off to give back to the community</li></ul><br>
<p><br>
To learn more, please visit our websites at www.gct.com, www.oattravel.com and www.grandcirclefoundation.com.</p>
</li>
</ul><p></p><p>Equal Opportunity Employer<br>
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</p></div>

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