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digital marketing manager

Vertex Pharmaceuticals

<div><p><b>Job Description
</b></p><p><b>Position Summary:
</b></p><p>We are seeking a highly strategic Digital Marketing Manager to join our pharmaceutical marketing team. This individual will partner closely with therapeutic area teams to shape and execute digital strategies that drive disease awareness, thought leadership, and stakeholder engagement across global markets. The role will utilize social listening, search analytics and other digital landscape analysis techniques to inform business strategy and optimize patient and HCP engagement.
</p><p></p><p><b>Key Responsibilities:
</b></p><ul><li><b>Digital Strategy &amp; Landscaping
</b><ul><li>Lead digital landscaping across assigned disease areas to identify emerging trends, competitive activities, audience behaviors, and innovation opportunities.
</li><li>Translate insights into actionable strategies to guide digital engagement, content development, and market-shaping activities.
</li><li>Partner with brand teams and cross-functional insight generation stakeholders to align digital strategies with business objectives and local market execution.
</li></ul></li></ul><p></p><ul><li><b>Digital Opinion Leader (DOL) Engagement
</b><ul><li>Lead in identifying, profiling, and engaging Digital Opinion Leaders (HCPs, patient advocates, and influencers) across multiple channels and platforms.
</li><li>Drive DOL activation strategies that are compliant, scalable, and measurable.
</li><li>Collaborate with medical, legal and regulatory teams to ensure compliant execution and risk mitigation.
</li><li>Establish metrics to measure the effectiveness of DOL partnerships and their impact on disease area strategies.
</li></ul></li></ul><p></p><ul><li><b>Social Listening &amp; Search Analytics Insights
</b><ul><li>Lead social listening and search analytics programs to better understand online opportunities with HCP, patient, and advocacy communities.
</li><li>Analyze insights to understand sentiment, unmet needs, content opportunities, and reputational risks.
</li><li>Provide data-driven recommendations to inform content creation, disease awareness campaigns, and corporate reputation management.
</li></ul></li></ul><p></p><ul><li><b>Cross-Functional Leadership
</b><ul><li>Serve as the subject matter expert in digital innovation for assigned disease areas.
</li><li>Partner with local affiliates, agencies, and cross-functional stakeholders (Marketing, Medical, Legal, Regulatory, Corporate Communications, Competitive Insights) to drive alignment, scalability, and best practices.
</li><li>Manage agency partners and digital vendors to deliver high-quality, compliant, and impactful outputs.
</li><li>Act as a champion for digital transformation, sharing best practices and building organizational capability.
</li></ul></li></ul><p></p><p><b>Qualifications:
</b></p><ul><li>Bachelor&rsquo;s degree required.
</li><li>5+ years of experience in digital marketing, digital strategy, or digital engagement, preferably within the pharmaceutical or healthcare industry.
</li><li>Proven track record of managing digital programs.
</li><li>Demonstrated experience in social listening platforms, influencer marketing/DOL identification, and digital analytics.
</li><li>Strong understanding of regulatory, compliance, and privacy considerations in pharmaceutical marketing.
</li><li>Excellent communication, stakeholder management, and cross-functional leadership skills.
</li><li>Ability to translate complex data and insights into actionable business strategies.
</li></ul><p></p><p><b>Pay Range:
</b></p>$120,000 - $180,000
<p></p><p><b>Disclosure Statement:
</b></p><div><div><div><div><p>The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.
</p><p></p><p>At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.
</p></div></div></div></div><p></p><p><b>Flex Designation:
</b></p>Hybrid-Eligible Or On-Site Eligible
<p></p><p><b>Flex Eligibility Status:
</b></p><p>In this Hybrid-Eligible role, you can choose to be designated as:
<br>
1. <b>Hybrid </b>: work remotely up to two days per week; <b>or select
</b><br>
2. <b>On-Site </b>: work five days per week on-site with ad hoc flexibility.
</p><p>Note: The Flex status for this position is subject to Vertex&rsquo;s Policy on Flex @ Vertex Program and may be changed at any time.
</p><p></p><p>#LI-Hybrid<br>
<br>
</p><p></p><p><b>Company Information
</b></p><p>Vertex is a global biotechnology company that invests in scientific innovation.
</p><p></p><p>Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
</p><p></p><p>Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com</p></div>

Digital Marketing Manager

PEAK Event Services

<div>Description:
<p><b>
About Us</b></p><p>
PEAK Event Services and Bright Event Rentals are part of the nation&rsquo;s largest event rental company. United by one mission, we deliver unforgettable events through thoughtful solutions, reliable execution, and end-to-end service powered by the right people, exceptional products, and local expertise with national reach. Together, our teams bring extraordinary events to life, while offering employees opportunities to grow within a coast-to-coast company.</p><p>
As part of our team, you&rsquo;ll contribute to extraordinary events that make lasting memories for clients across the country. We offer the scale of a nationwide company, paired with the creativity and connection of locally driven teams. Here, you&rsquo;ll find opportunities to grow your career, collaborate with talented colleagues, and make a meaningful impact in an industry built on celebration.</p><p><b>
What You'll Do</b></p><p>
The Social Media Manager owns social media strategy and execution across all brands within our enterprise marketing portfolio. This is a hands-on, high-ownership role responsible for building and maintaining a consistent, engaging brand presence across all social channels and digital listing platforms and for being the person who captures, creates, and publishes the content that brings our brands to life online.</p><p>
This role works closely with the Content Team, Graphic Designer and the VP of Marketing to ensure social is integrated into every campaign, launch, and brand moment. You'll also be the voice of our brands in comment sections, review platforms, and community spaces representing each brand with accuracy, warmth, and professionalism. This role reports to the VP of Marketing. The Social Media Manager will need to commute to one of our locations either in Massachusetts or Rhode Island, and will also be permitted to work remotely part of the time.</p><p><br>
 </p><p><b>The Day-to-Day</b></p><p><br>
</p><p><b><i>Social Strategy &amp; Channel Management</i></b></p><ul><li>
Own and manage social media presence across Instagram, LinkedIn, Facebook, Pinterest, and emerging platforms for all brands</li><li>
Develop and maintain brand-specific content calendars aligned to campaign priorities, product launches, and seasonal marketing moments</li><li>
Build and execute social strategy across all brands in partnership with the Content Manager and VP of Marketing</li><li>
Maintain distinct brand voices and visuals across all platforms what works for one brand may not work for another</li><li>
Manage paid social coordination with our agency or in-house partners ensuring organic and paid strategies are aligned</li><li>
Monitor platform trends, algorithm changes, and competitor activity and adapt strategy accordingly</li><li>
Stay current with social trends that align with the brand and stay up to date with best practices for organic and paid content</li></ul><p><b><i>
Community Management &amp; Brand Reputation</i></b></p><ul><li>
Monitor and respond to comments, messages, and engagement across all social platforms for all brands in a timely and on-brand manner</li><li>
Assist with Google Business Profile management including responding to reviews, updating listings, and flagging issues as needed</li><li>
Manage and maintain industry platform listings including PartySlate, The Knot, WeddingWire, etc. keeping profiles current, optimized, and visually strong</li><li>
 Escalate negative reviews or sensitive community interactions to the Manager appropriately</li></ul><p><b><i>
Content Creation &amp; Field Capture</i></b></p><ul><li>
Serve as a hands-on content creator &mdash; shoot photos and short-form video in the field at events, installs, showrooms, and partner locations</li><li>
 Coordinate with sales and field teams to identify and capture content opportunities at customer events, in showrooms, etc.</li><li>
Develop Reels, Stories, and short-form video content that showcases product, people, and brand personality across all brands</li><li>
Write compelling copy across all formats (captions, headlines, CTAs etc) tailored to each brand's voice and each platform's audience</li><li>
Brief and direct the Designer on social asset needs with clear creative direction tied to platform specs and campaign goals</li></ul><p><b><i>
Asset Management &amp; Organization</i></b></p><ul><li>
Own and maintain the social and digital asset library across all brands</li><li>
 Establish consistent file naming and storage systems for social content in coordination with the broader marketing team</li><li>
 Manage usage rights and tagging for all photography and video assets</li><li>
Coordinate with sales teams on user-generated content and customer event photography to keep the content pipeline full</li></ul><p><b><i>
Cross-Functional Collaboration</i></b></p><ul><li>
Work closely with the Marketing Specialist on content alignment and campaign integration</li><li>
 Partner with the Designer for asset production and visual consistency</li><li>
Coordinate with sales teams across markets to identify content opportunities and align on brand messaging</li><li>
Participate in campaign planning and GTM meetings to ensure social is integrated from the start</li><li>
Collaborate with the marketing team and actively pitch creative ideas</li></ul><p><b><i>
Reporting &amp; Performance</i></b></p><ul><li>
Track and report on key metrics monthly: reach, engagement rate, follower growth, social-driven web traffic, review ratings, and listing performance &mdash; may vary depending on platform</li><li>
 Work toward annual targets of 20% increase in social-driven web traffic and 15% increase in engagement across brands</li><li>
Maintain UTM tracking and coordinate with marketing ops on attribution for social-driven campaigns</li><li>
Use data to make content and channel decisions proactively, know what's working and adjust</li></ul>
Requirements:
<p><b>
What We're Looking For</b></p><ul><li>
3&ndash;5 years of social media management experience, ideally across multiple brands or accounts</li><li>
Demonstrated hands-on content creation skills, you can point to work you personally shot, edited, and published</li><li>
Proficiency across Instagram, LinkedIn, Facebook, and Pinterest with a real understanding of each platform's nuance</li><li>
Strong copywriting skills, you write captions that sound like a human, not a press release</li><li>
Experience managing community engagement, review responses, and online brand reputation</li><li>
Familiarity with social scheduling and analytics tools such as Sprout Social, Hootsuite, Later, or similar</li><li>
Comfort with photo and video capture and basic editing using Adobe, Canva, CapCut, or equivalent</li><li>
Highly organized, asset management and multi-brand calendar ownership require real operational discipline</li><li>
Willingness and ability to travel up to 20% for field content capture</li><li>
Experience in events, hospitality, wedding, or luxury lifestyle industries is a plus</li><li>
Familiarity with B2B social strategy, specifically LinkedIn for business development</li><li>
Experience coordinating with sales teams to drive content opportunities</li><li>
Commutable distance to one of our locations in Rhode Island or Massachusetts</li></ul><p><b>
Why You&rsquo;ll Like Working Here</b></p><ul><li>
 Our incredible compensation combo of Competitive Pay, Paid Time Off + Paid Holidays</li><li>
Support for your personal life + wellbeing</li><li>
We like to celebrate + we do it often!</li><li>
Encouragement for Volunteer Days + giving back to our communities</li><li>
We foster and embrace an inclusive and diverse work culture</li></ul><p><b>
Compensation and Our Full Suite of Benefits</b></p><ul><li>
$75,000 to $85,000</li><li>
Medical, Dental + Vision Insurance</li><li>
Company-Paid Basic Life + AD&amp;D Insurance</li><li>
Short Term &amp; Long Term Disability Insurance</li><li>
Telehealth + Wellness</li><li>
Flexible Spending Accounts (FSAs)</li><li>
Employee Assistance Program</li><li>
Travel Assistance</li><li>
 401K Retirement Plan + Employer Matching</li></ul><p><b>
More About Us</b></p><ul><li>
We&rsquo;re not just a rental events company &ndash; our PEAK Code drives the work we do, every day.</li><li>
We&rsquo;re partners in problem solving. We collaborate in order to push through challenges and succeed together.</li><li>
We are employers of respect. Our relationships mean the world to us and we hold ourselves to the highest level of accountability.</li><li>
We are advocates for our communities. From sponsoring events and organizations to volunteering and donating our time, we support our communities and are committed to social responsibility.</li><li>
We are keepers of the craft. Our attention to detail, commitment to excellence and devotion to our clients allows us to go &ldquo;Above and Beyond&rdquo;.</li></ul><p>
PEAK is an EEO Employer. We seek diversity and culture-add candidates, not necessarily &ldquo;culture-fits&rdquo; or more of the same. We believe diversity makes us better, and we seek to create a workplace where all feel a sense of belonging. Please let us know if you need any assistance or accommodation in the application process.</p></div>

Social Media Manager

adjoe GmbH

Every great app out there deserves to be connected with the right users and the right revenue streams. And adjoe will give this to them.
<br><br>
adjoe is redefining the future of mobile ads. Powered by advanced AI, first-party data and world-class engineers, we’ve perfected the offerwall experience for monetizing and scaling app publishers with solutions like Playtime and Arcade – now the fastest growing rewarded advertising channel globally – driving incremental engagement, retention, and revenue.
<br><br>
At the same time, we’re breaking into programmatic advertising with the intelligent bidding system of adjoe Ads. Together, this ecosystem connects app developers to over 600 million users worldwide for scalable growth. Backed by a $100 million investment from Bertelsmann and operating from offices in Hamburg, Boston, Singapore, and Tokyo, adjoe is defining the next stages of app and ad experience – right now. Join us.
<br><br>
<b>Meet Your Team:</b> Supply Growth
<br><br>
At adjoe, we turn app publishers' potential into proven revenue. Our Publisher Accounts team combines adjoe’s deep technical expertise with strategic insight to optimize every aspect of creating engaging user experiences that drive monetization. We understand the delicate balance between user engagement and revenue generation, optimizing ad placements for visibility while ensuring a seamless app experience. Our publishers see concrete results: higher ARPDAU, improved retention metrics, and stronger overall user satisfaction and monetization performance.
<br><br>
<b>What You Will Do:</b><br>
<ul>
<li>Manage and grow a portfolio of app publisher partners, driving mutual revenue growth and long-term success.</li>
<li>Build and nurture strong relationships with partners through consistent communication across Slack, email, and video calls.</li>
<li>Monitor and analyze key performance metrics (CPI, CPM, CTR, ARPDAU, etc.) to identify optimization opportunities and maximize results.</li>
<li>Develop and present performance reports, insights, and Quarterly Business Reviews (QBRs) to partners and internal stakeholders.</li>
<li>Collaborate cross-functionally with Product, Tech, and Business teams to address partner needs, troubleshoot issues, and deliver impactful solutions.</li>
<li>Identify upselling and optimization opportunities to increase partner engagement and revenue potential.</li>
<li>Translate partner feedback and market insights into actionable recommendations that help shape product improvements and strategy.</li>
<li>Take ownership of your portfolio performance, proactively driving initiatives to exceed growth and retention targets.</li>
</ul>
<b>Who You Are:</b><br>
<ul>
<li>You have 2+ years of experience in AdTech, mobile advertising, or digital marketing.</li>
<li>You have a solid understanding of key industry metrics such as CPI, CPM, CPC, ARPDAU, CTR, and know how to leverage them to drive performance.</li>
<li>You’re an exceptional communicator and can clearly convey complex ideas to diverse audiences.</li>
<li>You bring strong analytical and problem-solving skills, with the ability to turn data into actionable insights and present to the partners in regular QBR meetings.</li>
<li>You’re proficient in Google Workspace, especially Sheets and Slides, and use them effectively to analyze data and present results.</li>
<li>You’re highly results-driven, motivated by achieving measurable outcomes and maximizing revenue.</li>
<li>You thrive in a fast-paced, dynamic environment where priorities can shift and agility is key.</li>
<li>You take full ownership of your work, proactively identifying opportunities and following through with impact.</li>
</ul>
<b>Fuel for the Journey: Benefits to Support Your Ambitions:</b><br>
<ul>
<li>Work-Life Package: 2 remote days per week, 26 vacation days, 4 personal days, and initially 10 sick days, flexible working hours, 3 remote weeks (1 week at a time), office in the heart of Boston.</li>
<li>Future & Financial Health Package: Comprehensive medical, dental, and vision plans as well as 401K match program</li>
<li>Activity Package: Regular team and company events, bi-annual trips to HQ in Hamburg, Germany!</li>
<li>Education Package: Opportunities to boost your professional development with courses and training directly connected to your career goals</li>
<li>Free of charge access to our EAP (Employee Assistance Program) which is a counseling service designed to support your mental health and well-being</li>
</ul>


Account Manager (Supply)

Reward Gateway

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.<br>
<br>
Guided by our shared missions&mdash;&lsquo;Making the World a Better Place to Work&rsquo; and &lsquo;Enriching Connections, For Good&rsquo;&mdash;we&rsquo;re committed to transforming workplaces and improving people&rsquo;s daily lives.<br>
<br>
Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.<br>
<br>
<b>Your Role in our Mission
</b><br>
<br>
We are looking for a Lifecycle Marketing Manager to design and execute personalized, multi-channel campaigns that guide customers through their entire journey with a brand, from first touch to loyalty, aiming to boost engagement, retention, and lifetime value by delivering the right message at the right time using marketing automation and data analysis. They map customer touchpoints, manage automated journeys (email, SMS, etc.), analyze performance, and work cross-functionally to create a cohesive, data-driven customer experience.<br>
</div><div>The Lifecycle Marketing Manager will also help drive engagement, retention, and e-commerce growth through personalized, data-driven lifecycle campaigns. In this role, you will contribute to the development and execution of our B2C strategy, leveraging marketing automation tools to deliver best-in-class customer experiences.<br>
</div><div>You will collaborate closely with our Partner and Client Success teams to deliver targeted, performance-driven journeys that maximize customer lifetime value and support our commercial goals.</div><h3 class="jobSectionHeader"><b><br>
Some of Your Responsibilities &amp; Core Duties will be:</b></h3><br>
<ul>
<li>
Build, test, deploy, and optimize multi-channel campaigns using Braze.</li>
<li>Manage all campaign operations, including audience segmentation, workflow setup, QA, and scheduling.</li>
<li>Execute and optimize B2C lifecycle marketing campaigns that drive user engagement, retention, and revenue growth.</li>
<li>Analyze and understand customer journey and touchpoints to optimize experience and upsell experience.</li>
<li>Collaborate with cross-functional teams to align programs with broader business objectives.</li>
<li>Support the development of automated user journeys that enhance personalization and customer lifetime value.</li>
<li>Develop engagement strategies to improve customer satisfaction and increase retention rates.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Experience and Skills You Need in this Role:</b></h3><div><br>
<b>
Required Skills/Abilities:</b></div><ul>
<li>Strong verbal and written communication.</li>
<li>Strong organizational and multitasking skills.</li>
<li>Strong analytical skills and proficiency with marketing analytics tools.</li>
<li>Familiarity with digital marketing channels and marketing automation tools.</li>
<li>Comfortable working with data to identify trends, measure results, and optimize future campaigns.</li>
<li>Experience working with cross-functional teams to deliver coordinated customer engagement initiatives.</li>
</ul><div><b>Education and Experience:</b></div><ul>
<li>Bachelor&rsquo;s degree preferred. Equivalent combination of education and experience will be considered.</li>
<li>8+ years of experience in lifecycle marketing, or marketing automation within B2C or SaaS environment.</li>
<li>Hands-on experience with Braze or other centralized communication platforms.</li></ul><br>
<h3 class="jobSectionHeader"><b>
The Interview Process:</b></h3><br>
<ul>
<li>
Phone screen with a member of the Talent Acquisition Team</li>
<li>First stage interview with Director of Growth Marketing</li>
<li>Second round with Senior Director, Strategic Partnerships and Senior Director, Account Manager</li>
<li>Third round with VP of Marketing</li></ul><div><br>
</div><div>
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.</div><br>
<h3 class="jobSectionHeader"><b>
About Reward Gateway</b></h3><div>
Reward Gateway is culture and client driven. We&rsquo;re obsessed with putting the &ldquo;Human&rdquo; in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we&rsquo;ve been right by the side of the world&rsquo;s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.<br>
<br>
The world&rsquo;s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. <b>Bridging that engagement gap is what drives us.</b></div></div>

Lifecycle Marketing Manager

Rockaway More, Inc

<p>RockawayMore is seeking a Boston-based freelance Social Media Manager and Content Creator with food and beverage experience to support a hospitality client.</p><p>This role includes end-to-end social media management, with a focus on creating short-form video content for Instagram Reels. The ideal candidate has experience managing restaurant, bar, or hospitality social media accounts and is comfortable capturing social-first content on-site.</p><p>Professional photography is provided for the account, with content capture focused primarily on Reels and short-form video.</p><p><b>About RockawayMore</b></p><p>RockawayMore is a boutique marketing agency specializing in restaurants, hospitality, and lifestyle brands. Our work spans public relations, social media, digital marketing, and design, helping hospitality brands build strong digital presence and audience engagement.</p><p><b>Responsibilities</b></p><ul><li>Manage day-to-day social media execution for a hospitality client Build posts using professional photography, client-provided assets, and short-form video content Write captions and develop social copy aligned with brand voice Schedule posts and manage approvals through HeyOrca Coordinate with the RockawayMore team on content calendars and strategy Participate in occasional client calls and internal team check-ins Capture short-form video content optimized for Instagram Reels during periodic on-site visits Film menu highlights, cocktails, atmosphere, and guest experience moments Deliver organized video assets following each shoot.</li></ul><p><b>Requirements</b></p><ul><li>Experience managing social media for restaurants, bars, hotels, or hospitality brands Based in the Boston area and available for occasional on-site visits Experience managing brand social media accounts end-to-end Strong copywriting skills and ability to write engaging captions Strong understanding of Instagram and short-form video trends Comfortable capturing video content in low-light restaurant environments Own equipment capable of capturing high-quality vertical video (camera or professional mobile setup) Strong organizational skills and ability to manage deadlines and approvals</li></ul><p><b>Estimated Time Commitment</b></p><p>Approximately 20&ndash;40 hours per month, depending on content cadence and on-site content capture.</p><p><b>Application</b></p><p>Please email the following to:</p><ul><li>Resume Portfolio or examples of accounts you have managed (include handle, dates managed, and your role) Examples of caption writing or social copy Examples of short-form video content (Reels or TikTok), ideally for hospitality brands.</li></ul><p>Applications without a portfolio or clear examples of accounts managed will not be considered.</p><p>Pay: From $40.00 per hour</p><p>Work Location: Hybrid remote in Boston, MA 02133</p>

Freelance Social Media Manager + Content Creator

Dana-Farber Cancer Institute

<div><div><div><div>Job Ref:</div><div>
JR-2380</div></div><br>
<div><div>Location:</div><div>
21 27 Burlington Ave, BOSTON, MA 02215</div><br>
</div>
<div><div>Category:</div><div>
Communications/Marketing</div></div><br>
<div><div>Employment Type:</div><div>
Full time</div></div><br>
<div><div>Work Location:</div><div>
Remote: occasional onsite</div></div><br>
<div></div><div><div>Salary/Pay Rate:</div><div>
$246,000.00 - $271,100.00 per year</div>
</div></div><p><b>Overview</b></p>
<p></p><div><div>The Vice President of Marketing is a key leader in advancing Dana-Farber Cancer Institute&rsquo;s mission and growth. Reporting to the SVP/Chief Communications &amp; Marketing Officer, this executive is responsible for the strategic direction and day-to-day leadership of marketing functions that enhance Dana-Farber&rsquo;s reputation, strengthen its brand, and engage diverse audiences.
<br>
<br>
The VP of Marketing oversees clinical marketing and physician relationship management, brand strategy and governance, social media and engagement platforms. This leader develops and executes integrated strategies that drive short- and long-term brand impact locally, nationally, and internationally, and ensures that marketing efforts measurably support institutional goals in patient care, research, education, and philanthropy.<br>
<br>
As a member of the CCMO&rsquo;s executive leadership team, the Vice President of Marketing plays a pivotal in role the Communications &amp; Marketing Department&rsquo;s goal of positioning Dana-Farber as the partner, provider, employer and investment of choice.<p>
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.</p><p><b><br>
Primary Duties and Responsibilities:</b></p><p><b>
Lead enterprise marketing strategy and planning</b></p><ul><li>
Develop and oversee a comprehensive, multi-year marketing strategy that advances Dana-Farber&rsquo;s institutional priorities, including clinical growth, research leadership, workforce recruitment and retention, and philanthropy. Translate organizational goals into annual marketing plans with clear objectives, target audiences, key messages, and performance metrics. Ensure strategies are aligned with the Communications &amp; Marketing Department and integrated across all channels and business areas across the enterprise.</li></ul><p><b>
Oversee brand strategy, governance, and reputation-building</b></p><ul><li>
Direct brand positioning and architecture for Dana-Farber and its clinical, research, and network entities, ensuring consistency and differentiation in a competitive marketplace. Lead complex branding initiatives, including co-branded and joint programs with partner institutions, and ensure adherence to brand standards across all internal and external touchpoints. Collaborate with senior leaders to proactively manage and enhance Dana-Farber&rsquo;s reputation locally, nationally, and internationally.</li></ul><p><b>
Drive clinical, consumer, and physician marketing</b></p><ul><li>
Lead the development and execution of cross-channel brand marketing strategies that support clinical program growth, patient acquisition and retention, and patient/family engagement. Oversee physician marketing and relationship management efforts to strengthen referral networks and deepen engagement with community and academic providers. Partner with other Communications &amp; Marketing disciplines, clinical, business, and network development leaders to identify growth opportunities and translate them into targeted, measurable marketing initiatives.</li></ul><p><b>
Lead digital, social media, and data-driven marketing programs</b></p><ul><li>
Provide strategic direction for Dana-Farber&rsquo;s digital ecosystem, including websites, digital content, and patient-facing online tools, ensuring they are user-centered, accessible, and aligned with institutional goals. Oversee social media strategy and execution to engage diverse audiences, extend reach, and support brand and reputation objectives. Champion the use of analytics, marketing technology, and testing to optimize campaigns, refine segmentation and targeting, and demonstrate ROI across digital and traditional channels.</li></ul><p><b>
Foster cross-functional collaboration and institutional alignment</b></p><ul><li>
Build strong, collaborative relationships with executive leadership, clinical and research leaders, and administrative partners, serving as a key advisor on marketing, brand, and digital strategy. Work closely with Planning and Network Development, Information Systems/Enterprise Web Solutions and Digital Platforms, Philanthropy, Human Resources, and other departments to ensure marketing strategies support institutional initiatives and partnerships. Collaborate with marketing and executive leadership at clinical partner institutions to support joint clinical programs, shared budgets, and co-branded initiatives.</li></ul><p><b>
Lead and develop the marketing team and manage external partners</b></p><ul><li>
Provide leadership and direction to a team of marketing professionals, including senior leaders overseeing distinct disciplines (e.g., Engagement Marketing, Physician Marketing and Automation, Brand Marketing, and Advertising). Establish clear goals, expectations, and performance measures; support professional development; and foster a culture of collaboration, innovation, and accountability. Select, manage, and evaluate external agencies and vendors, ensuring high-quality, cost-effective services that align with strategic priorities.</li></ul><p><b>
Ensure effective financial and operational management of marketing</b></p><ul><li>
Develop and manage marketing budgets, ensuring responsible stewardship of resources and alignment with institutional priorities. Monitor performance against plans and budgets, adjusting strategies and resource allocation as needed. Establish and refine processes, standards, and workflows that support efficient, compliant, and high-impact marketing operations.</li></ul><p><b>
Knowledge, Skills and Abilities:</b></p><ul><li>
Collaborative, team-oriented leadership style with the ability to listen, value diverse perspectives, provide clear strategic guidance, and inspire confidence among internal and external stakeholders.</li><li>
Demonstrated expertise in developing and executing integrated marketing, digital, and social media strategies that enhance market position, brand visibility, and institutional reputation.</li><li>
Strong command of brand positioning, architecture, and expansion in a competitive, rapidly evolving environment, with a track record of creating innovative, integrated campaigns that drive measurable results.</li><li>
Advanced proficiency in leveraging data analytics, market research, customer insights, segmentation, and marketing technology to shape strategy, optimize campaigns, and improve ROI.</li><li>
Proven ability to select, manage, and direct top-tier advertising, marketing, and digital agency partners to deliver high-quality, cost-effective work aligned with strategic goals.</li><li>
Exceptional communication skills, including strong writing, speaking, and presentation abilities, with comfort engaging board members, senior physicians, executives, staff, partners, and external stakeholders.</li><li>
Strong financial management skills, including budgeting, forecasting, and performance tracking for marketing programs and initiatives.</li><li>
Demonstrated success leading a marketing organization of similar scale, with responsibility for recruitment, development, performance management, and succession planning.</li></ul><p><b>
Supervisory Responsibilities:</b></p><p>
Senior Director Engagement Marketing</p><p>
Senior Director Physician Marketing and Automation</p><p>
Senior Director Brand Marketing</p><p>
Director of Advertising</p><p><b>
Minimum Job Qualifications:</b></p><p>
Education: Bachelor's Degree required, Masters preferred</p><p>
Education Preferred: Master's Degree or MBA related</p><p><b><br>
Experience Required:</b><b>
</b></p><ul><li>15+ years of progressive responsibility in marketing, business strategy, brand management, and/or advertising agency leadership.</li><li>
Demonstrated success in developing and implementing strategic marketing plans that drive measurable business and brand outcomes.</li><li>
Proven track record leading social media and engagement strategy, with demonstrated comfort and fluency in digital technologies and platforms.</li><li>
Demonstrated track record of active cross-disciplinary collaboration.</li><li>
Adeptness at managing agency relationships and leading the development of cross-channel brand marketing strategies including broadcast and cable television, radio, and out of home and digital advertising.</li><li>
Demonstrated success leading, motivating, and mentoring high-performing, multidisciplinary teams.</li><li>
Experience influencing and achieving results in a highly matrixed, complex organization.</li></ul><p><b>
Experience Preferred:</b></p><ul><li>
Healthcare, oncology, pharmaceutical, or related science-driven industry experience strongly preferred.</li><li>
Experience marketing to consumers, patients, and physicians.</li><li>
Experience working effectively with senior executives, physicians, scientists, and cross-functional partners.</li><li>
Entrepreneurial mindset with the ability to innovate, adapt, and persevere in a dynamic environment.</li><li>
Passion for Dana-Farber&rsquo;s mission and the ability to translate that mission into compelling marketing strategies and narratives.</li></ul><p>
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are committed to having faculty and staff who offer multifaceted experiences. Cancer knows no boundaries and when it comes to hiring the most dedicated and compassionate professionals, neither do we. If working in this kind of organization inspires you, we encourage you to .</p><p>
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.
</p><h3 class="jobSectionHeader"><b>EEO Poster</b></h3>
.<p>
Pay Transparency Statement</p><p>
The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate&rsquo;s relevant experience, skills and qualifications.</p><p>
For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA).</p>
$246,000.00 - $271,100.00</div></div></div><p></p>

Vice President, Marketing

<div><p>GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.
</p><p>At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and Wednesday, Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.
</p><p><b>DEPARTMENT OVERVIEW
</b></p><p>The Marketing &amp; Communications department drives GBH&rsquo;s brand visibility, audience engagement, and strategic communications across all platforms. We work collaboratively across content, development, and external partnerships to grow awareness and support for GBH&rsquo;s mission and programs.
</p><p></p><p><b>JOB OVERVIEW
</b></p><p>GBH is seeking a talented content creator and brand ambassador to serve as the face of our programming across digital platforms. In this role, you will be approaching content creation on GBH&rsquo;s social media and YouTube accounts with a marketing mindset - developing original video as well as repeatable digital series that showcase the breadth of our programming; acting as the conduit for audiences to engage with our community, share our impact; and work with other GBH employees to empower them to tell their stories through video.
</p><p></p><p>Inspired by the shift toward &ldquo;professional relatability,&rdquo; you will produce high-engagement video content that prioritizes authenticity. This role is ideal for a creative storyteller who thrives in a fast-paced media environment and is passionate about public media.
</p><p></p><p>Candidates must demonstrate excellence in storytelling, content creation with a marketing background, video storytelling with strong composition, timing and presentation. The candidate must be comfortable and willing to be on-camera, be able to translate linear broadcast content to social platforms, and work closely and collaboratively with talent.
</p><p></p><p>The ideal candidate is a self-starter with a strong voice, deep understanding of social trends, and a passion for engaging audiences.
</p><p></p><p>This will be a hybrid role, although candidates must be able to easily come into GBH&rsquo;s studios in Boston for meetings and the surrounding areas for shoots.
</p><p></p><p><b>RESPONSIBILITIES
</b></p><ul><li>Humanize the brand: Act as an on-camera personality, creating a consistent &ldquo;voice&rdquo; that followers can identify with and trust. Represent GBH at events, on-camera or in public facing content as needed.
</li></ul><ul><li>Content production: Script, shoot and edit videos, publishing at least 2 videos a week. Develop and execute content strategies that drive engagement, reach and brand awareness. Work closely with marketing, sponsored content and digital content teams to align messaging and campaigns.
</li></ul><ul><li>Employee creator cohort: Build a cohort of other employee creators to produce content and to become recognizable faces for GBH programming and initiatives
</li></ul><ul><li>Cultural agility: Monitor social trends in real-time to remix familiar formats and memes into brand-specific content that supports our mission.
</li></ul><ul><li>Organizational impact: Collaborate with GBH teams to amplify campaigns and content from across the organization, including national productions, news, music/arts, education and archives.
</li></ul><ul><li>Sponsored content: Produce video for sponsored content opportunities as necessary
</li></ul><p></p><p><b>SKILLSET
</b></p><ul><li>A passion for visual storytelling
</li></ul><ul><li>Strong camera skills and lighting savvy
</li></ul><ul><li>Strong on-camera presence
</li></ul><ul><li>Proficiency in short-form video production (TikTok, Reels, YouTube Shorts, etc)
</li></ul><ul><li>Mastery in mobile editing tools (CapCut, InShot, etc) as well as professional editing software (Adobe Creative Cloud, especially Premiere Pro, After Effects, Photoshop and Illustrator)
</li></ul><ul><li>Understanding of trends/best practices for social video platforms with the ability to develop new creative ideas and approaches regularly
</li></ul><ul><li>Experience with live streaming production such as on IG or TikTok Live
</li></ul><ul><li>Excellent organizational and communication skills
</li></ul><ul><li>A collaborative spirit with the confidence to lead a concept or run a solo shoot
</li></ul><ul><li>A portfolio that proves you can do the job &ndash; and push it further.
</li></ul><p></p><p><b>EXPERIENCE and EDUCATION
</b></p><p></p><ul><li>Bachelor's Degree or equivalent work experience required.
</li></ul><ul><li>Minimum 2-4 years of experience creating content for a personal brand or a forward-thinking corporate social account.
</li></ul><ul><li>A portfolio or &ldquo;creator handle&rdquo; showcasing your ability to engage an audience through video.
</li></ul><ul><li>Desire to work in a fast-paced and fluid environment
</li></ul><ul><li>Ability to work various shifts and times, including evening and special events as needed
</li></ul><ul><li>Marketing experience
</li></ul><p></p><p><b>JOB SPECIFICS
</b></p><p>Staff position
</p><p>Hybrid position
</p><p></p><p><b>LOCATION
</b></p><p>1 Guest Street, Boston, MA 02135
</p><p><b>This position is located in Boston, MA, and requires on-site presence.
</b></p><h1 class="jobSectionHeader"><b>Salary Range
</b></h1>$66,000 - $84,000
<h2 class="jobSectionHeader"><b><i>Compensation offered within this range is determined by skills, experience and internal pay equity.
</i></b></h2><div>GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.
</div><div></div><div><b>Application Process Assistance
</b></div><div>GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to human_resources@wgbh.org or by calling 617-300-2000.</div></div>

Content Creator

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