digital marketing manager Jobs in Houston

digital marketing manager

fractional director of marketing and community engagement Jobs in Houston

fractional director of marketing and community engagement

inside sales & marketing coordinator Jobs in Houston

inside sales & marketing coordinator

marketing associate and sales support Jobs in Houston

marketing associate and sales support

marketing coordinator

director of marketing

Terra Labor Group

<div>About the Role

We are seeking an experienced and strategic Director of Marketing to lead our marketing initiatives and strengthen our brand presence. This role is ideal for a leader who blends creativity with data-driven thinking and enjoys building effective, high-impact marketing strategies.

As Director of Marketing, you will oversee the development and execution of multi-channel marketing campaigns, manage performance-driven initiatives, and lead a collaborative marketing team focused on measurable growth.

Key Responsibilities
<ul>
<li>Develop and implement comprehensive marketing strategies that drive brand awareness and business growth.</li>
<li>Lead digital marketing efforts including email marketing, content strategy, and social media campaigns.</li>
<li>Oversee performance marketing initiatives, optimizing advertising spend and maximizing ROI.</li>
<li>Analyze campaign performance and translate insights into actionable improvements.</li>
<li>Collaborate with cross-functional teams to ensure consistent and aligned messaging across all channels.</li>
<li>Guide the creation of engaging content for websites, blogs, email campaigns, and print materials.</li>
<li>Implement and manage marketing automation tools to improve efficiency and engagement.</li>
<li>Stay informed on industry trends and emerging technologies to maintain a competitive marketing approach.</li>
<li>Lead, mentor, and support the marketing team while fostering a culture of accountability and growth.</li>
</ul>
Qualifications &amp; Skills
<ul>
<li>Proven experience leading digital marketing strategies, including email and content marketing.</li>
<li>Strong understanding of analytics, performance marketing, and campaign optimization.</li>
<li>Working knowledge of HTML and the ability to collaborate effectively with web development teams.</li>
<li>Experience integrating print advertising into broader marketing strategies.</li>
<li>Proficiency with marketing automation platforms and CRM tools.</li>
<li>Excellent communication and leadership skills.</li>
<li>Strong analytical mindset with a focus on data-driven decision-making.</li>
<li>Demonstrated success in social media marketing and brand growth initiatives.</li>
</ul>
Why Join Us
<ul>
<li>Opportunity to shape and lead the company&rsquo;s marketing direction.</li>
<li>Collaborative, growth-oriented work environment.</li>
<li>Competitive compensation with room for advancement.</li>
<li>Meaningful impact on brand development and market presence.</li></ul></div>

Director of Marketing

Transitions Counseling and Consulting

<div>Our nationally accredited team is currently seeking a Fractional Director of Marketing and Community Engagement!
Who we are:
At Transitions Counseling and Consulting, we provide accessible, skilled mental health services for children, teenagers, and adults at convenient locations throughout Arizona and Texas. Our mission is to provide safe, high-quality mental health services in an ethical environment that embraces diversity and to train the next generation of therapists to also do so competently and confidently.
Your Role:
We are seeking a fully remote, part-time 1099 contractor to support our team for approximately 10 hours per week during the workday in the MST time zone.
As the Director of Marketing and Community Engagement, you will be responsible for developing and executing innovative and effective marketing strategies to achieve organizational objectives, overseeing the brand image of Transitions Counseling, and driving market share growth. You will build partnerships with referral sources, increase brand awareness, support client satisfaction, and contribute to the expansion and retention of both new and existing clinics by increasing qualified leads.
You will be accountable for effectively introducing the company to new markets and for expanding brand awareness. Your primary goal will be to develop and implement strategies to drive consistent client referrals to support the effective launch of new clinic locations as well as to maintain and grow patient panels at established sites.
You will report to the CEO and work closely with the Leadership Team.
Responsibilities:<div><ul><li>
Develop and implement marketing strategies that align with company goals.</li><li>
Develop, implement, and oversee marketing initiatives across digital platforms, print media, and community outreach efforts to build a strong referral network and drive effective engagement.</li><li>
Directly build, strengthen, and sustain strong relationships with key community partners and referral sources to understand their needs, provide tailored support, and effectively showcase the company's services.</li><li>
Manage all facets of digital marketing, including SEO, PPC, email campaigns, CRM systems, social media, and content creation strategies.</li><li>
Oversee online reputation management, ensuring timely and professional responses to client feedback, reviews, and inquiries from external organizations.</li><li>
Manage the marketing team and coordinate efforts with other departments to ensure marketing efforts align with organizational goals.</li><li>
Develop and manage the marketing budget, ensuring efficient allocation of resources.</li><li>
Develop, track, analyze, and report marketing data and KPIs and continuously optimize marketing strategies to improve results.</li></ul></div>
Requirements:<ul><li>
Professionalism: Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.</li><li>
Communication: Speaks and writes clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.</li><li>
Analytical: Synthesizes complex, diverse information; Collects and uses data; Uses critical thinking and experience to complement data; Designs and implements practical workflows and procedures.</li><li>
Problem Solving: Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.</li><li>
Judgment: Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
</li><li>Mission and values: Supports our mission, vision, and values.</li></ul>
Qualifications and Experience:<div><ul><li>
Bachelor&rsquo;s degree from an accredited institution in business, marketing, or related field.</li><li>
5+ years of experience in business development, marketing, or related field.</li><li>
Experience in multi-site, multi-state outpatient healthcare, preferably in behavioral health, counseling, or psychiatry.</li><li>
Demonstrated ability to effectively lead marketing teams to produce results and achieve organizational goals.</li><li>
Prior experience in executing digital, print, and in-person marketing and business development initiatives.</li><li>
Prior experience with social media platforms/marketing and CRM systems.</li><li>
Strong basic computing skills with Microsoft Office programs (Word, Excel).</li></ul>
Compensation and Logistics:<ul><li>
$5,000 per month, flat fee</li><li>
Fully remote</li><li>
Part-time 1099 independent contractor</li><li>
Approximately 10 hours per week during the workday in the MST time zone</li></ul></div> 
Excited to Make a Real Impact? If you're passionate about delivering exceptional mental health care, eager to help our community, and enthusiastic about learning, we want you on our team!
Transitions Counseling and Consulting conducts candidate evaluations, interviews, and hiring decisions with real people, not AI. 
This is a remote position.</div>

Fractional Director of Marketing and Community Engagement

Priority Power Management, LLC

<div>Description:

The Company
Priority Power is an independent energy management services and consulting firm. We act as an extension of our client&rsquo;s staff to develop and implement strategies that mitigate risk and overcome challenges associated with managing energy data, supply, demand, and delivery infrastructure. By leveraging our deep experience and resources, combined with unsurpassed commitment, Priority delivers financial and operational improvements to our clients as their trusted energy advisors. Priority Power is an innovative provider of integrated energy services for commercial and industrial clients.
Job Summary
The Sr. Director, Marketing will lead the marketing function, developing and executing innovative strategies that align with our mission. This role is pivotal in shaping the company&rsquo;s brand identity, crafting compelling commercial messaging/content, and driving revenue growth through strategic marketing initiatives. This is a unique opportunity to drive marketing in a high-growth, private equity-backed company and make transformational impact.
Key Responsibilities<ul><li>
Strategic Planning: Develop and implement comprehensive marketing strategies to achieve the company's objectives. Conduct market research to identify trends, opportunities, and competitor activities.</li><li>
Campaign Management: Plan and execute marketing campaigns across various channels, such as digital, social media, traditional advertising, and events. Monitor and analyze the performance of marketing campaigns and adjust strategies accordingly.</li><li>
Brand Management: Oversee the launch and ongoing management of the company&rsquo;s brand refresh to strengthen brand identity and market positioning. Ensure consistent messaging, visual identity, and voice across all marketing materials, channels, and customer touchpoints.</li><li>
Team Leadership: Manage and lead a team of three marketing professionals, providing guidance and support. Collaborate with cross-functional teams, such as sales and product development, to align marketing efforts with overall business goals.</li><li>
Budget Management: Develop and manage the marketing budget, allocating resources effectively to maximize ROI. Track expenses and report on the effectiveness of marketing initiatives.</li><li>
Digital Marketing: Oversee digital marketing efforts, including website management, SEO, SEM, and B2B social media strategies. Stay updated on digital marketing trends and incorporate relevant strategies into the overall marketing plan.</li><li>
Analytics and Reporting: Utilize data analytics tools to measure and analyze the performance of marketing activities. Prepare regular reports for management, highlighting key performance indicators and areas for improvement.</li><li>
Innovation and Adaptation: Stay abreast of industry trends and innovations and incorporate new and creative approaches into marketing strategies.</li><li>
Networking: Support the company at industry events, conferences, and trade shows to build relationships and promote the brand.</li></ul>
Requirements:

Qualifications &amp; Requirements<ul><li>
Bachelor&rsquo;s degree in marketing, communications, or related field.</li><li>
15+ years of proven experience in marketing roles, with a focus on strategic planning and execution.</li><li>
Strong understanding of marketing principles, concepts, and techniques.</li><li>
Demonstrated ability to think strategically and develop innovative marketing strategies.</li><li>
Proficiency in digital marketing channels, tools, and social media platforms.</li><li>
Analytical skills in evaluating marketing metrics and campaign effectiveness and the ability to interpret data and make data-driven decisions.</li><li>
Strong project management skills with the ability to manage multiple projects simultaneously.</li><li>
Ability to work effectively in a fast-paced and dynamic environment.</li><li>
Collaborative business partner with strong interpersonal skills.</li><li>
Results-oriented mindset with a focus on driving measurable outcomes.</li><li>
Knowledge of SEO, SEM, and social media marketing best practices.</li><li>
Ability to develop innovative marketing campaigns.</li></ul>
Preferred Job Skills &amp; Qualifications<ul><li>
Energy industry experience is a plus.</li><li>
Private equity-backed company experience is preferred.</li><li>
MBA is preferred.</li></ul>
Why Choose Priority Power?
Empowered to Make an Impact in a Values-Driven Energy Future
At Priority Power, we&rsquo;re more than just an energy company&mdash;we&rsquo;re a purpose-driven team dedicated to transforming the future of energy through meaningful work, empowered people, and enduring partnerships. We invite mission-minded professionals to grow with us in a culture defined by trust, collaboration, and real outcomes.
Values-Driven Culture
We lead with integrity, customer focus, and accountability&mdash;prioritizing ethics and purpose in every decision we make. Our culture is rooted in doing what&rsquo;s right for our clients, our communities, and each other.
Empowered Opportunities
Here, initiative is celebrated. You&rsquo;ll have the autonomy to lead, innovate, and contribute in ways that grow your career and advance our mission. We empower our employees to take ownership of their impact.
Accountability &amp; Outcomes Orientation
Our results matter. We are a high-performance culture that rewards accountability, champions progress and celebrates milestones that move the needle for our clients and the energy industry.
Collaborative Colleagues
You&rsquo;ll work alongside passionate experts who are generous with knowledge and united by a shared vision. Cross-functional teamwork and open communication are at the core of how we solve big energy challenges together.
Make a Real Difference
At Priority Power, your work directly contributes to building a more resilient, efficient, and sustainable energy future. Whether optimizing large-scale power strategies or innovating in renewables, you&rsquo;ll be part of something bigger than yourself.
Flexible Work Environment
We respect your life outside of work. Our flexible work policies allow you to thrive personally and professionally ensuring balance, trust, and well-being for every team member.
Equal Opportunity Employer: 
We are an equal opportunity employer and value diversity in our workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability status.</div>

Sr. Director, Marketing

Elementia

<div>Job Title: Product Commercial and Marketing Manager
Reports to: Director of Marketing 
Location: Houston, TX
Role Summary
The Product Commercial and Marketing Manager combines strategic product management with market-facing responsibilities. This position develops and executes product strategies aligned with business goals and technical feasibility, guiding products from concept to launch and sustaining long-term performance. It also drives go-to-market plans, messaging, and campaigns to ensure adoption and brand growth. Acting as the central source of product knowledge, this role bridges internal teams&mdash;Engineering, R&amp;D, Operations, Sales, Technical Services, Marketing, and Finance&mdash;and external market needs to deliver measurable business impact.
Key Responsibilities
Product Management<ul><li>Define product vision, roadmap, and lifecycle strategy.</li><li>Align plans with company objectives and financial targets.</li><li>Collaborate with R&amp;D and Engineering to validate feasibility and prioritize features.</li><li>Track performance using KPIs and adjust strategies based on ROI.</li></ul>
Product Marketing<ul><li>Develop positioning, messaging, and value propositions for target audiences.</li><li>Plan and execute product launches, including collateral and sales enablement tools.</li><li>Conduct market research, competitive analysis, and gather customer insights.</li><li>Create marketing campaigns and content across digital, social, and traditional channels.</li><li>Support dealer and contractor programs and manage promotional initiatives.</li></ul>
Cross-Functional Leadership<ul><li>Serve as the link between technical teams, marketing, and business units.</li><li>Communicate goals, timelines, and priorities to stakeholders.</li><li>Ensure alignment across internal teams and external partners.</li></ul>
-
Qualifications<ul><li>Bachelor&rsquo;s degree in Business, Marketing, or related field.</li><li>Minimum 5 years of experience in product lifecycle management, product marketing, brand management, or related field.</li><li>Proven track record of managing full product lifecycle and go-to-market strategies.</li><li>Hands-on experience working with cross-functional teams (Engineering, Marketing, Sales, Finance).</li></ul>
-
Essential Skills &amp; Attributes<ul><li>Strategic &amp; Project Management: Ability to define product vision and translate insights into actionable plans, while effectively planning, organizing, and executing complex initiatives on time and within budget.</li><li>Analytical Skills: Proficient in interpreting market trends, KPIs, and ROI.</li><li>Communication &amp; Leadership: Strong ability to influence and align cross-functional teams.</li><li>Technical Acumen: Understanding of product development processes and feasibility.</li><li>Marketing Expertise: Skilled in positioning, messaging, and campaign execution.</li><li>Adaptability: Comfortable managing multiple priorities in a fast-paced environment.</li></ul>
-
This position drives product adoption and revenue growth through strategic marketing initiatives while shaping product strategy and lifecycle. By leveraging market insights and customer feedback, the role ensures alignment with business goals and technical feasibility. Acting as the central source of product knowledge, it bridges cross-functional teams and market needs. The ultimate goal: strengthen brand equity and deliver measurable business impact.</div>

Product Commercial and Marketing Manager

Robert Half

<div>
 We are looking for a Strategic Marketing &amp; Partnerships Manager to join our team in Houston, Texas. This position is a Contract to permanent opportunity, offering the chance to play a pivotal role in driving revenue growth, strengthening brand identity, and building strategic partnerships. The ideal candidate will bring expertise in marketing strategy, project management, and partnership development, contributing to impactful campaigns and initiatives that support organizational goals.
 
 
 Responsibilities:
 
 &bull; Lead the transformation of The Houston Lawyer magazine into a profitable publication by developing and executing advertising sales strategies.
 
 &bull; Identify and establish relationships with non-legal businesses to create strategic partnerships that align with organizational objectives.
 
 &bull; Design and manage tiered partnership packages, including pricing structures, benefits, and positioning strategies.
 
 &bull; Oversee the delivery of partnership benefits and maintain a tracking system for managing prospects and partnership pipelines.
 
 &bull; Develop targeted partnership opportunities to onboard new businesses into long-term collaboration frameworks.
 
 &bull; Coordinate marketing and communication campaigns by collaborating with internal teams to ensure strategic planning and execution.
 
 &bull; Partner with the Marketing and Communications Director to transition workflows from reactive operations to proactive campaign planning.
 
 &bull; Standardize branding kits for major campaigns and events, including visual design elements and messaging frameworks.
 
 &bull; Utilize data-driven insights to create compelling marketing content that supports member recruitment, retention, and engagement.
 
 &bull; Measure and refine marketing strategies by analyzing campaign performance data and implementing improvements.
 
 &bull; Proven experience in strategic marketing, emphasizing revenue generation and growth initiatives.
 
 &bull; Demonstrated ability to manage complex projects and meet deadlines in a fast-paced environment.
 
 &bull; Proficiency in Canva for designing and adapting marketing materials.
 
 &bull; Strong organizational skills with the ability to prioritize tasks effectively.
 
 &bull; Experience working collaboratively across teams and with external partners.
 
 &bull; Familiarity with advertising sales, sponsorships, or partnership development.
 
 &bull; Knowledge of digital marketing and campaign planning, including social media strategies.
 
 &bull; Excellent communication skills and ability to craft data-informed messaging for diverse audiences.
 
 Innovation starts with people.
 
 &reg;
 
 
 
 
 Robert Half is the world&rsquo;s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
 
 
 
 
 Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more.
 
 
 
 
 All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
 
 
 
 
 &copy; 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking &ldquo;Apply Now,&rdquo; you&rsquo;re agreeing to Robert Half&rsquo;s Terms of Use and Privacy Notice.
 
</div>

Strategic Marketing & Partnerships Manager

Spring Independent School District

<div>Days Per Year: 226 
Min: $61,479 
Mid: $74,072 
JOB DESCRIPTION 
JOB TITLE: Specialist &ndash; Social Media 
REPORTS TO: Director of Communications 
WAGE/HOUR STATUS: Exempt 
 PAY GRADE: AM 2 
PRIMARY PURPOSE: 
The Social Media Specialist supports districtwide communications by managing Spring ISD&rsquo;s official social media channels and leading efforts to expand digital engagement. This position is responsible for developing, publishing, and analyzing high-impact content that promotes the district&rsquo;s priorities, events, programs, and community accomplishments. 
This role plays a critical part in storytelling, brand management, and audience engagement. The Social Media Specialist will collaborate with campuses and departments to amplify messaging and ensure consistent, inclusive, and values-aligned content across platforms. 
The ideal candidate is a creative and detail-oriented communicator with strong instincts for digital trends, visual storytelling, and campaign strategy. This individual must also understand social media analytics, Search Engine Optimization (SEO), and digital marketing best practices. 
All employees are expected to act with integrity, support organizational goals, communicate clearly and respectfully, champion the needs of our students, and drive continuous improvement. 
QUALIFICATIONS:<h1 class="jobSectionHeader"> 
Required:</h1><ul><li>
Associate degree in Communications, Journalism, Marketing, English, or a related field</li></ul><h1 class="jobSectionHeader">
Preferred:</h1><ul><li>
Bachelor&rsquo;s degree in Communications or a related field</li><li>
Experience in school district, nonprofit, or public-sector communications</li><li>
Photography and videography skills, including basic editing</li><li>
Knowledge of analytics tools (e.g., Google Analytics, Meta Business Suite) and social listening platforms</li><li>
Proficiency with graphic design software (e.g., Canva, Adobe Creative Suite)</li><li>
Bilingual (English/Spanish)</li></ul><h1 class="jobSectionHeader">
SPECIAL KNOWLEDGE/SKILLS:</h1><ul><li>
Strong understanding of brand strategy, digital storytelling, and content creation</li><li>
Knowledge of video/photo editing and graphic design software (e.g., Canva, Adobe Creative Suite)</li><li>
Familiarity with social media scheduling tools (e.g., Hootsuite) and analytics tools (e.g., Meta Business Suite, Google Analytics)</li><li>
Familiarity with SEO, social listening tools, and digital content strategy</li><li>
Demonstrated experience managing social media platforms in a professional setting (e.g., Facebook, Instagram, X, LinkedIn, YouTube)</li><li>
Social media marketing certifications (e.g., Meta Blueprint, Hootsuite Academy)</li><li>
Strong writing and editing skills with a focus on accuracy and tone</li><li>
Skill in monitoring, interpreting, and leveraging digital analytics</li><li>
Ability to develop and execute targeted digital campaigns with measurable outcomes</li><li>
Excellent organizational, communication, and interpersonal skills</li><li>
Commitment to inclusive and culturally responsive communication</li></ul><h1 class="jobSectionHeader">
MAJOR RESPONSIBILITIES AND DUTIES:</h1>
Content Development and Scheduling<ul><li>
Develop and manage an editorial calendar aligned with district initiatives, events, and key messaging</li><li>
Create and schedule content to promote district priorities, programs, student and staff achievements, and community engagement</li><li>
Produce short-form videos, Instagram/Facebook stories, and branded graphics to support digital storytelling</li></ul> 
Engagement and Monitoring<ul><li>
Monitor all official Spring ISD social media channels and respond to comments, messages, and community feedback in a timely and professional manner</li><li>
Track social media conversations and competitor activity to identify opportunities and trends</li><li>
Host regular meetings with campus social media managers and ambassadors to strengthen the district&rsquo;s collective digital presence</li></ul> 
Strategy and Analytics<ul><li>
Analyze performance metrics to inform content strategy and improve audience engagement</li><li>
Stay current with platform updates, social media trends, and digital marketing best practices</li><li>
Apply SEO principles to enhance the visibility and reach of content on digital platforms</li></ul> 
Collaboration and Campaign Support<ul><li>
Collaborate with campuses and departments to support storytelling and content development</li><li>
Coordinate with the Communications team to ensure social media content aligns with brand standards and district values</li><li>
Support the production of district newsletters, including leading the &ldquo;Five Good Things&rdquo; newsletter and managing the &ldquo;Spring Scoop&rdquo;</li></ul> 
Event Support and Media Capture<ul><li>
Capture photos and videos at district and campus events using mobile devices for real-time publishing</li><li>
Provide event coverage during evenings and weekends, as needed</li></ul> 
Other Duties<ul><li>
Support additional communications projects, including digital marketing materials and internal campaigns</li><li>
Perform other duties as assigned by the Director of Communications</li></ul> 
WORKING CONDITIONS: 
Physical Demands / Environmental Factors: 
The usual and customary methods of performing the job&rsquo;s functions require the following physical demands: physical mobility, prolonged sitting, frequent use of computer, occasional standing, and lifting or carrying up to 15 pounds. This position requires regular on-site event coverage, including occasional irregular hours (evenings and weekends), and the ability to work independently. 
Mental Demands: 
Ability to manage multiple tasks under tight deadlines, solve problems creatively, interpret and analyze digital data, and maintain emotional control under stress. Must be adaptable and responsive in a dynamic digital environment with frequent interruptions. 
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.</div>

Specialist - Social Media

Region 4 Education Service Center

<div>Classification: Admin/Prof
Exemption Status/Test: Exempt/Creative Professional
Job Grade: 3
Department: Marketing
Reports to: Assistant Director of Marketing
Job Goal:
The Digital Marketing Specialist supports Region 4&rsquo;s marketing initiatives by executing digital advertising, email marketing, and analytics-based optimization to drive engagement, conversions, and participation. This role develops, builds, and monitors digital campaigns across multiple platforms, manages email communications, tracks performance data, and produces short-form video or motion assets for digital use. Working collaboratively with the marketing team, the Digital Marketing Specialist ensures digital deliverables are accurate, targeted, and optimized to support organizational goals and position Region 4 as the partner of choice for districts. 
Qualifications:
Education:
<ul><li>Bachelor&rsquo;s degree preferably in marketing, communications, journalism, digital media, or related field.
</li></ul>Experience:
<ul><li>Five years related experience in marketing, content creation, communications, or digital media.
</li></ul>Special Knowledge and Skills:
<div><ul><li>Experience building and optimizing digital advertising campaigns, including audience targeting, segmentation, and retargeting across platforms (Google Ads, Meta, LinkedIn, etc.)
</li></ul><ul><li>Proficiency in email marketing platforms (Mailchimp, Constant Contact, HubSpot or similar) for campaign builds, automation, testing, and performance optimization
</li></ul><ul><li>Ability to analyze digital performance data using GA4, ad dashboards, email metrics, pixels, UTMs, and other tracking tools to inform decisions
</li></ul><ul><li>Proficiency in Canva or Adobe tools to create digital ad assets, email graphics, and short-form or motion-based video content optimized for paid channels
</li></ul><ul><li>Strong knowledge of digital marketing best practices, including conversion optimization, SEO fundamentals, user experience, and responsive design
</li></ul><ul><li>Strong organizational and project management skills, with the ability to manage multiple digital campaigns in a fast-paced environment
</li></ul></div>Major Responsibilities
<div><ul><li>Execute digital advertising campaigns: Build, launch, and optimize paid social, search, display, and retargeting campaigns that support services, products, conferences, and initiatives.
</li></ul><ul><li>Manage email marketing operations: Develop email workflows, build templates, deploy campaigns, manage segmentation, and conduct A/B testing to increase performance and participation.
</li></ul><ul><li>Segment and personalize outreach: Collaborate with the team to segment audiences and personalize email outreach using CRM or automation tools to improve relevance, engagement, and outcomes.
</li></ul><ul><li>Produce digital-ready creative assets: Create or adapt graphics, ad creative, animations, and short-form video optimized for paid channels and email engagement.
</li></ul><ul><li>Support content development as needed: Assist in creating or adapting copy and visual assets for digital ads, landing pages, and email campaigns when required.
</li></ul><ul><li>Support landing page development: Build or update landing pages, registration pages, and digital forms to improve user experience and support conversions.
</li></ul><ul><li>Track and analyze digital performance: Monitor analytics across Google Ads, paid social dashboards, GA4, and email platforms to assess campaign effectiveness.
</li></ul><ul><li>Optimize for conversions: Make data-driven adjustments to targeting, creative, messaging, and channel mix to maximize engagement and registrations.
</li></ul><ul><li>Support multi-channel campaign execution: Work closely with the Marketing Coordinator and Content Marketing Specialists to ensure campaigns are aligned, cohesive, and delivered on schedule.
</li></ul><ul><li>Maintain digital marketing infrastructure: Manage tracking pixels, UTM parameters, custom audiences, email lists, and analytics integrations to ensure accurate reporting.
</li></ul><ul><li>Conduct digital audits: Review ads, emails, landing pages, and digital performance to identify gaps, recommend improvements, and maintain campaign quality.
</li></ul><ul><li>Collaborate across teams: Partner with program teams, Communications, and the Web Specialist to ensure digital assets reflect accurate and updated information.
</li></ul><ul><li>Ensure accessibility &amp; compliance: Follow accessibility standards, digital best practices, and Texas ESC requirements for email, advertising, and analytics.
</li></ul><ul><li>Support grant-funded digital activities: Provide digital deliverables tied to grant requirements in alignment with funding guidelines.
</li></ul><ul><li>Support grant and organizational marketing goals: Provide support for grant-funded initiatives and contribute to the goals of the Marketing Department and CSC&amp;E.
</li></ul><ul><li>Perform all other duties, tasks, and responsibilities as assigned to support departmental and organizational goals.
</li></ul></div>Supervisory Responsibilities:
None 
Physical Demands/Environmental Factors/Mental Demands:
Frequent use of standard office equipment; prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting; repetitive hand motions (keyboarding and use of mouse); occasional light lifting and carrying (less than 15 pounds); may work prolonged and irregular hours; work with frequent interruptions; maintain emotional control under pressure.</div>

Digital Marketing Specialist

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