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global marketing manager

TikTok

<div>
 <strong>
  Responsibilities
  <br/>
 </strong>
 The ideal candidate will bring a depth of functional product marketing expertise along with a proven track record of close partnership with product managers. Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling will be a plus.
 <br/>
 At TikTok, we believe that when people feel safe, their creativity can flourish, so the Product Marketing Manager - Trust and safety  marketing will play a key role in influencing the TikTok products, policies, and communications related to user &amp; platform safety, data privacy, and more.
 <br/>
 <br/>
 Responsibilities:
 <br/>
 - Help shape, and promote important Trust and Safety narratives, programs, and product launches globally
 <br/>
 - In collaboration with cross-functional teams, execute Trust &amp; Safety product marketing roadmaps, set measurable results, own user &amp; competitive insights, shape product &amp; external messaging, and execute across channels.
 <br/>
 - Work cross-functionally to improve the visibility of Trust and Safety and product marketing efforts; developing a continuous flow of communication among relevant teams.
 <br/>
 - Be the voice of Product to Marketing, and the voice of Marketing to Product: drive alignment across product and business teams for the purpose of unifying our vision and goals for key user audiences in designated markets.
 <br/>
 - Spearhead global consistency in product marketing and brand marketing strategies and execution, including prioritization, messaging hierarchy, product value prop and positioning, and go-to-market plans
 <br/>
 - Work with our research and insights teams to deliver deep audience &amp; competitive insights to be used in product decision making.
 <br/>
 - Partner closely with leaders in product, marketing, PR, public policy, operations, strategy and finance to ensure seamless cross-functional coordination. - Be the glue between teams and our users.
 <br/>
 <br/>
 <strong>
  Qualifications
  <br/>
 </strong>
 Minimum Qualification(s):
 <br/>
 - Comfortable working in an experimental and extremely fast-paced environment within a complex, matrixed organization
 <br/>
 - High attention to detail and proven ability to manage multiple, competing priorities simultaneously.
 <br/>
 - Excellent organization, project management, and problem-solving skills
 <br/>
 - High level of integrity as well as interpersonal skills as you often act as the &ldquo;glue&rdquo; between internal departments.
 <br/>
 - Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
 <br/>
 - Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust &amp; Safety or Responsibility marketing
 <br/>
 - Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing
 <br/>
 <br/>
 Preferred Qualification(s):
 <br/>
 - High level of integrity as well as interpersonal skills as you often act as the &ldquo;glue&rdquo; between internal departments.
 <br/>
 - Compelling storyteller who can communicate in succinct and inspiring ways to a variety of audiences, including internal stakeholders and external audiences.
 <br/>
 - Product marketing experience at mobile/tech/consumer products used by millions, ideally in product marketing, with more recent experience related to Trust &amp; Safety or Responsibility marketing
 <br/>
 - Experience in brand safety narratives and campaigns, trust and safety marketing, and reputation building story-telling and product marketing
 <br/>
 <br/>
 <strong>
  About TikTok
  <br/>
 </strong>
 TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.&ZeroWidthSpace;
 <br/>
 <br/>
 <br/>
 <strong>
  Why Join Us
  <br/>
 </strong>
 Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect &ndash; and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.&ZeroWidthSpace;
 <br/>
 We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.&ZeroWidthSpace;
 <br/>
 &ZeroWidthSpace;
 <br/>
 Diversity &amp; Inclusion&ZeroWidthSpace;
 <br/>
 TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.&ZeroWidthSpace;
 <br/>
 <br/>
 <br/>
 <strong>
  TikTok Accommodation
  <br/>
 </strong>
 TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request&ZeroWidthSpace;
 <br/>
 <br/>
 <br/>
 <strong>
  Job Information
  <br/>
 </strong>
 【For Pay Transparency】Compensation Description (Annually)
 <br/>
 The base salary range for this position in the selected city is $97200 - $168000 annually.&ZeroWidthSpace;
 <br/>
 Compensation may vary outside of this range depending on a number of factors, including a candidate&rsquo;s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.&ZeroWidthSpace;
 <br/>
 Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).&ZeroWidthSpace;
 <br/>
 The Company reserves the right to modify or change these benefits programs at any time, with or without notice.&ZeroWidthSpace;
 <br/>
 For Los Angeles County (unincorporated) Candidates:&ZeroWidthSpace;
 <br/>
 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:&ZeroWidthSpace;
 <br/>
 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;&ZeroWidthSpace;
 <br/>
 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and&ZeroWidthSpace;
 <br/>
 3. Exercising sound judgment.&ZeroWidthSpace;
</div>


Global Product Marketing Manager, Trust and Safety

HUGO BOSS

<div><p>Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!</p><p></p><p><br>
At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity &mdash; because only when we break new ground together can we create something unique. Become part of our team of more than 19.000 employees worldwide and shape your future at HUGO BOSS!</p><p></p><p><br>
The Strategic Sourcing Manager will be responsible for leading all non-sellable merchandise sourcing activities (incl. shop construction, marketing spending, store contractors, and general supplies, etc.) of Hugo Boss Americas. In this role, you will lead complex strategic sourcing initiatives, partner closely with key business stakeholders, and drive commercial value across a broad range of indirect spend categories.</p><br>
<p></p>
<p>
The Strategic Sourcing Manager is responsible for directing and analyzing how we spend money to ensure it is cost effective (maintains higher profit margins and competitive advantage). The Strategic Sourcing Manager works with internal business partners to develop sourcing strategies, to conduct sourcing projects and negotiate contracts. The individual must have in depth understanding of the total cost of ownership, quality of service and leveraging of supplier relationships.</p><br>
<p></p>
<p>
This role will be based in New York</p><p></p><p><b><br>
What you can expect:</b></p><p></p><p><b>
Responsibilities include, but not limited to the following:</b></p>
<ul>
<li>Own and drive end-to-end strategic sourcing initiatives for indirect categories, such as IT services, logistics, marketing services, shop construction, and other corporate services.</li>
<li>Partner closely with internal stakeholders to understand business requirements and translate them into effective sourcing strategies.</li>
<li>Plan and execute market analyses, competitive tenders, supplier evaluations, and contract negotiations.</li>
<li>Define and implement category strategies aligned with global procurement objectives.</li>
<li>Negotiate and manage framework agreements with regional and international suppliers.</li>
<li>Identify and realize cost optimization and value creation opportunities beyond pure price (e.g., service levels, risk mitigation, scalability).</li>
<li>Maintain and develop strong supplier relationships while continuously challenging the supply base.</li>
<li>Collaborate with global procurement teams to ensure alignment, transparency, and knowledge sharing.</li></ul><p></p><p><b><br>
Your profile:</b></p><p></p><p><b>
Qualifications:</b></p>
<ul>
<li>Bachelor&rsquo;s degree in Business Administration or a comparable field.</li>
<li>5+ years of professional experience in strategic sourcing or indirect procurement, ideally within an international or complex corporate environment.</li>
<li>Proven experience managing strategic supplier negotiations and multi-stakeholder sourcing projects.</li>
<li>Strong commercial mindset with solid analytical and negotiation skills.</li>
<li>Ability to operate independently and drive topics end-to-end with a high level of ownership.</li>
<li>Excellent communication skills and confidence in interacting with senior stakeholders.</li>
<li>Comfortable working in a fast-paced, international environment.</li></ul><p></p><p><b><br>
Your benefits:</b></p><p></p><ul>
<li>
21 Paid Days Off (pro-rated based on first year of employment) plus your Birthday off</li>
<li>Paid Parental Leave for FT employees</li>
<li>Medical, Dental, Vision Benefits with Health Saving Account (HSA) option</li>
<li>401(K) with company match</li>
<li>SHIP (Share Investment Program)</li>
<li>Offers eligible employees the opportunity to become a co-owner and acquire shares in HUGO BOSS AG at special SHIP conditions.</li>
<li>Flex Spending Account (FSA)</li>
<li>Generous Employee Discount Program</li>
<li>Voluntary Benefits and Critical Illness</li>
<li>Company sponsored Life and Disability benefits</li>
<li>Employee Assistance Program (EAP)</li>
<li>Discounts for auto/home/pet insurance</li>
</ul>
<p>The expected base salary range for this position is from $110,000 -$120,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, certifications obtained. Market and organizational factors are also considered.</p>
<p>
#LI-YM1</p><p></p><p><br>
We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person&rsquo;s authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.</p></div>

Sourcing Manager NYC

Sony Music Entertainment

<div></div><div><div>Marketing</div><div></div><div>
New York</div></div>
<br><div><h2 class="jobSectionHeader"><b>About The Orchard:</b></h2>
<div>
The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard&rsquo;s comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</div>
<p>
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.</p>
<p>
We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy &amp; Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email &amp; SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers &amp; beyond.</p>
<p>
Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You&rsquo;ll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.</p>
<p>
Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases &amp; live events.</p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<ul><li>Office- first role, in office 4 days a week.</li>
</ul><h3 class="jobSectionHeader"><b>First-Party Data Acquisition Strategy</b></h3>
<ul><li>Partnering closely with our Marketing Strategists, you&rsquo;ll lead the day-to-day development and execution of strategies that grow artists&rsquo; first-party fan audiences across email &amp; SMS.</li>
<li>Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.</li>
<li>Develop scalable acquisition frameworks &amp; benchmarks that can be adapted across artists, genres, &amp; campaign types.</li>
<li>Partner closely with the Associate Director, Fan Engagement &amp; CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.</li>
</ul><h3 class="jobSectionHeader"><b>Campaign Execution &amp; Optimization</b></h3>
<ul><li>Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.</li>
<li>Collaborate with Marketing Strategy &amp; Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.</li>
<li>Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.</li>
</ul><h3 class="jobSectionHeader"><b>E-Commerce &amp; Revenue Growth</b></h3>
<ul><li>Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.</li>
<li>Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.</li>
</ul><h3 class="jobSectionHeader"><b>Audience Insights, Measurement &amp; Reporting</b></h3>
<ul><li>Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.</li>
<li>Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.</li>
<li>Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.</li>
<li>Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.</li>
<li>Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.</li>
</ul><h3 class="jobSectionHeader"><b>Tools, Technology &amp; Innovation</b></h3>
<ul><li>Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.</li>
<li>Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.</li>
<li>Partner with Product, Design &amp; Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.</li>
<li>Collaborate with Marketing Strategy, Relationship Management, Fan Engagement &amp; CRM, Privacy and Product, Design &amp; Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements.</li>
<li>Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners.</li>
<li>Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail.</li>
</ul><h3 class="jobSectionHeader"><b>Cross-Functional Collaboration &amp; Education</b></h3>
<ul><li>Partner with Relationship Management, Global Paid Media &amp; Growth Strategy, Brand Marketing, Fan Engagement &amp; CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns.</li>
<li>Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations.</li>
<li>Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth.</li>
<li>Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements.</li>
<li>Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns.</li>
</ul><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<ul><li>5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.</li>
<li>Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.</li>
<li>Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.</li>
<li>Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.</li>
<li>Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.</li>
<li>Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.</li>
<li>Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.</li>
<li>Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.</li>
<li>Comfortable balancing strategic planning with detailed, hands-on campaign execution.</li>
<li>Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.</li>
<li>Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.</li>
<li>Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.</li>
</ul><h2 class="jobSectionHeader"><b>What we give you:</b></h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<div><i>The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</i></div><div><div><div>
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.</div><div>
New York Pay Range</div><div>
$85,000&mdash;$100,000 USD</div></div></div></div>

Associate Director, Audience Development - The Orchard

Sony Music Global Job Board

<div><h2 class="jobSectionHeader"><b>About The Orchard:</b></h2>
<p>
The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</p>
<p>
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.</p>
<p>
We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy &amp; Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email &amp; SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers &amp; beyond.</p>
<p>
Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You'll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.</p>
<p>
Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases &amp; live events.</p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<ul><li>Office- first role, in office 4 days a week.</li>
</ul><h3 class="jobSectionHeader"><b>First-Party Data Acquisition Strategy</b></h3>
<ul><li>Partnering closely with our Marketing Strategists, you'll lead the day-to-day development and execution of strategies that grow artists' first-party fan audiences across email &amp; SMS.</li>
<li>Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.</li>
<li>Develop scalable acquisition frameworks &amp; benchmarks that can be adapted across artists, genres, &amp; campaign types.</li>
<li>Partner closely with the Associate Director, Fan Engagement &amp; CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.</li>
</ul><h3 class="jobSectionHeader"><b>Campaign Execution &amp; Optimization</b></h3>
<ul><li>Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.</li>
<li>Collaborate with Marketing Strategy &amp; Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.</li>
<li>Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.</li>
</ul><h3 class="jobSectionHeader"><b>E-Commerce &amp; Revenue Growth</b></h3>
<ul><li>Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.</li>
<li>Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.</li>
</ul><h3 class="jobSectionHeader"><b>Audience Insights, Measurement &amp; Reporting</b></h3>
<ul><li>Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.</li>
<li>Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.</li>
<li>Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.</li>
<li>Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.</li>
<li>Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.</li>
</ul><h3 class="jobSectionHeader"><b>Tools, Technology &amp; Innovation</b></h3>
<ul><li>Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.</li>
<li>Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.</li>
<li>Partner with Product, Design &amp; Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.</li>
<li>Collaborate with Marketing Strategy, Relationship Management, Fan Engagement &amp; CRM, Privacy and Product, Design &amp; Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements.</li>
<li>Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners.</li>
<li>Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail.</li>
</ul><h3 class="jobSectionHeader"><b>Cross-Functional Collaboration &amp; Education</b></h3>
<ul><li>Partner with Relationship Management, Global Paid Media &amp; Growth Strategy, Brand Marketing, Fan Engagement &amp; CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns.</li>
<li>Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations.</li>
<li>Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth.</li>
<li>Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements.</li>
<li>Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns.</li>
</ul><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<ul><li>5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.</li>
<li>Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.</li>
<li>Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.</li>
<li>Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.</li>
<li>Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.</li>
<li>Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.</li>
<li>Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.</li>
<li>Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.</li>
<li>Comfortable balancing strategic planning with detailed, hands-on campaign execution.</li>
<li>Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.</li>
<li>Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.</li>
<li>Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.</li>
</ul><h2 class="jobSectionHeader"><b>What we give you:</b></h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<p><i>The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</i></p></div>

GoodLeap

<p><strong>Job Title:</strong> Senior Product Marketing Manager<br /><strong>Company:</strong> GoodLeap<br /><strong>Location:</strong> <strong>New York, New York, United States</strong><br /><strong>Employment Type:</strong> <strong>Full-Time</strong><br /><strong>Salary:</strong> <strong>$95,000 - $125,000 USD per annum</strong><br /><br /><strong>Job Overview</strong><br />GoodLeap is a leading technology company dedicated to making sustainable living more affordable and accessible for everyone. Our best-in-class financing and software products support a wide range of sustainable solutions, from solar panels and batteries to energy-efficient HVAC and windows. With over $30 billion in financing facilitated since 2018, we empower thousands of professionals and over a million homeowners to embrace a more sustainable future.<br /><br />We are seeking an experienced and strategic <strong>Senior Product Marketing Manager</strong> to join our dynamic team in New York. In this pivotal role, you will be responsible for defining and executing the go-to-market strategy for our innovative products. You will act as the bridge between our product, marketing, and sales teams, translating complex technological features into compelling value propositions that resonate with our partners and their customers.<br /><br /><strong>Responsibilities</strong></p><ul><li>Develop and implement comprehensive go-to-market strategies for new product launches and feature updates.</li><li>Craft clear, compelling, and consistent product messaging and positioning that differentiates GoodLeap in the market.</li><li>Create a wide range of marketing assets and sales enablement materials, including case studies, product datasheets, presentations, and website content.</li><li>Conduct in-depth market intelligence, gathering insights on competitors, customers, and industry trends to inform our product and marketing strategies.</li><li>Collaborate closely with the product management team to influence the product roadmap based on market feedback and opportunities.</li><li>Partner with the sales team to provide them with the necessary training, tools, and collateral to effectively communicate our product's value.</li><li>Analyse the performance of product marketing campaigns and initiatives, using data to drive continuous improvement.</li></ul><p> </p><p><strong>Qualifications</strong></p><ul><li>Proven experience in a product marketing role, ideally within the technology, fintech, or sustainability sectors.</li><li>A strong track record of developing and executing successful go-to-market strategies for software or financial products.</li><li>Exceptional written and verbal communication skills, with a talent for storytelling and simplifying complex concepts.</li><li>Strong analytical and problem-solving skills, with a data-driven approach to decision-making.</li><li>Excellent project management and organisational abilities, capable of managing multiple projects in a fast-paced environment.</li><li>A collaborative spirit with a demonstrated ability to work effectively across different departments.</li><li>A bachelor's degree in Marketing, Business, or a related field is preferred.<br /><br /><strong>Benefits</strong><br />GoodLeap is proud to offer a competitive salary and a comprehensive benefits package designed to support the well-being and professional growth of our employees. Further details will be shared during the interview process.<br /> </li></ul><p> </p>

Senior Product Marketing Manager

Hilton

<div><p>The stunning Forbes 4-Star Conrad New York is looking for <i>a </i><b><i>Food &amp; Beverage Manager </i></b>to join the Food &amp; Beverage Team!<br>
</p><p></p><p>Stay inspired and join the pinnacle of luxury in the heart of Lower Manhattan, featuring 463 rooms, 30,000 square feet of banquet space, and 3 food and beverage outlets. This includes a 3-meal restaurant, rooftop bar, and in-room dining.<br>
</p><p></p><p><b><i>Want to learn more? </i></b>Hotel Website , Instagram, Facebook, Youtube<br>
</p><p></p><p><b>Exceptional Hospitality Starts with You
</b></p><p>Picture yourself brightening someone&rsquo;s day. When you join our Hotels team, that&rsquo;s exactly what you&rsquo;ll do every time you come to work! As a <b>Food &amp; Beverage Manager </b>, you&rsquo;re not just overseeing operations of one or more dining outlets &ndash; you&rsquo;re contributing to creating memorable guest experiences that leave a lasting impression.</p></div>
<br><div><p>Here's what you'll do during a typical day:
</p><ul><li><b>Ensure seamless operations: </b>Manage daily food and beverage operations for designated outlets, ensuring top-tier quality, service, and marketing strategies that maximize profitability and customer satisfaction
</li><li><b>Enhance guest satisfaction and service excellence: </b>Support the development and implementation of guest satisfaction strategies, monitoring trends, gathering feedback, and driving continuous improvements to elevate the guest experience
</li><li><b>Drive operational efficiency: </b>Oversee the administrative and planning functions of the Food &amp; Beverage department, ensuring smooth daily operations while implementing cost controls for food, beverage, and labor expenses
</li><li><b>Elevate quality and service standards: </b>Support the delivery of exceptional food and beverage quality, service, and marketing strategies to enhance guest satisfaction, drive revenue, and maximize profitability
</li><li><b>Inspire and develop the team: </b>Supervise, coach, and mentor team members, provide professional development opportunities, and recognize achievements to build, retain, and engage a high-performing team
</li><li><b>Uphold regulatory standards: </b>Maintain compliance with health, safety, sanitation, and alcohol awareness regulations, ensuring the highest standards of guest and team member wellbeing</li></ul></div>
<br><div><p><b>What It Takes to Make the Stay
</b></p><p>At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
</p><p>A passion for spreading the light and warmth of <b>Hospitality </b>. Acting with <b>Integrity </b>and always doing the right thing. Inspiring others through <b>Leadership </b>. A belief that <b>Teamwork </b>drives the best outcomes. A sense of <b>Ownership </b>and accountability. And a focus on the <b>Now </b>, bringing urgency and discipline to every moment, knowing it can make a lasting impact.</p></div><p></p>
<br><div><p><b>How We'll Help You Thrive
</b></p><p>At Hilton, the hospitality we&rsquo;re known for doesn&rsquo;t end with our guests. We proudly invest in our Team Members&rsquo; wellbeing, supporting you through all of life&rsquo;s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
</p><ul><li><b>Incredible travel perks </b>&ndash; Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
</li><li><b>Own a piece of Hilton </b>&ndash; Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
</li><li><b>Paid parental leave </b>&ndash; Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
</li><li><b>Personalized caregiving support </b>&ndash; Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
</li><li><b>Crisis concierge </b>&ndash; In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
</li><li><b>Mental health resources </b>&ndash; Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
</li><li><b>Generous paid time off (PTO) </b>&ndash; Recharge, relax, and take time for what matters most
</li><li><b>Health &amp; welfare benefits </b>&ndash; From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
</li><li><b>Financial security for your future </b>&ndash; Our retirement plans make it easier to save for what&rsquo;s next
</li></ul><p><i>*Benefits availability may vary depending on Team Member&rsquo;s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.</i></p></div>
<br><div><div><div><b>Join an Award-Winning Workplace Culture
</b><br>
</div><div>At Hilton, we don&rsquo;t just deliver exceptional experiences for our guests&mdash;we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we&rsquo;ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
</div><div>Our award-winning culture has earned us repeated recognition on the World&rsquo;s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we&rsquo;re setting new standards for the future of travel.
</div><div>Whether you&rsquo;re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career&mdash;and help us make every stay a little more magical.
</div></div><div>Curious about life at Hilton? Explore our Careers Blog to see why we&rsquo;re more than a great place to stay&mdash;we&rsquo;re a great place to work.</div></div>

Food and Beverage Manager - Conrad New York Downtown

Banco BMG

<div><b>Company Description</b><p><br>
Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters including will.i.am, Jean-Michel Jarre, Tina Turner, Jason Aldean, Jelly Roll, Paul Simon, and many more. BMG is wholly owned and privately held by the international media, services and education company Bertelsmann.</p><b><br>
Job Description</b><p><br>
Are you a trailblazer in the digital music landscape, ready to orchestrate groundbreaking campaigns and redefine how artists connect with their fans? BMG's dynamic NYC team is seeking a <b>Sr. Manager of Digital Marketing</b> to join our ranks. This isn't just a job; it's an opportunity to become an architect of fan driven campaigns, shaping high-impact strategies that propel our artists into the spotlight and leave an indelible mark on culture. The roster is pop lead, but with diversity across genres.</p><p>
Reporting directly to the Director, you'll collaborate with a team of digital innovators, co-creating and executing cutting-edge strategies that transform passive listeners into passionate communities. Your expertise will be the engine driving our artists' success, crafting bespoke digital experiences that resonate deeply and drive authentic engagement.</p><p>
We're looking for a passionate digital marketer who can masterfully conduct campaigns across every key platform and tool. Your fluency with <b>trends </b>and<b> viral content </b>will be crucial, helping to unlock and amplify an artist&rsquo;s digital footprint for unparalleled campaign performance. Beyond the viral data, you're skilled in <b>fandoms</b>, understanding the ebbs and flows of what fans want and how best to activate them during a campaign. We&rsquo;re also searching for someone who can get into the mix with artists &ndash; explaining our approaches and the digital landscape and making them excited to be a part of it.</p><p></p><p><b><br>
Key Responsibilities</b></p><ul><li>
Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.</li><li>
Digital marketing strategy to include (but is not limited to): social media strategy &amp; planning, digital platform partnerships, creator partnerships, content planning, first party data growth &amp; communication, community building, creative &amp; innovative digital executions, website build &amp; maintenance.</li><li>
Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.</li><li>
Work closely with the insights team to gather digital health checks to analyze audience-related and performance data, creating meaningful reports that can inform artists &amp; managers.</li><li>
Strategize &amp; deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.</li><li>
Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.</li><li>
Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X &amp; new, relevant platforms as and when they emerge) for roster of artists.</li><li>
Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners.</li><li>
Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space, and platforms &amp; offerings.</li><li>
Work closely &amp; collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content.</li></ul><p></p><b><br>
Qualifications</b><br>
<ul><li>
You have experience in digital marketing or social media, preferably in the music or entertainment industries.</li><li>
You&rsquo;re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.</li><li>
You have run engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.</li><li>
You can shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment.</li><li>
You have a high interest in AI, new tech, and drive innovation by integrating third-party APIs into product workflows to enhance marketing initiatives and user experiences.</li><li>
You are practical and organized, familiar with music industry tools for analytics, smart-linking, advertising, social posting, etc.</li><li>
You have experience with fandoms and understand how best to activate, excite and delight them around a release.</li><li>
You have exceptional attention to detail and the ability to track and follow through on multiple concurrent projects to completion.</li><li>
Respectful, honest and confident communication skills, happy to work within a team and manage others.</li><li>
Passion for, and a knowledge of, the music industry including being well-versed in a variety of genres and up to date on music industry status quo.</li></ul><p></p><p><i><br>
It's a plus if you also have:</i></p><ul><li>
Experience in feeding meme culture and seeding content out to help it spread online through different communities.</li><li>
Experience building custom landing pages, micro-sites, or unique fan/artist experiences.</li><li>
Integrated Digital Service Providers (DSPs), social platforms, or e-commerce solutions to create seamless digital ecosystems.</li><li>
Experience connecting various marketing platforms, CRM systems, CMS tools, or analytics platforms to streamline operations and insights.</li><li>
Ability to build custom data pipelines or automations to optimize workflows and reporting.</li></ul><p></p><b><br>
Additional Information</b><p><b><br>
Benefits</b></p><ul><li>
Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.</li><li>
Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.</li><li>
Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.</li><li>
Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!</li><li>
Save money and time with our commuter benefits program.</li><li>
Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.</li><li>
Access well-being support 24/7 through our Employee Assistance Program.</li><li>
Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.</li><li>
Be inspired by our talented artists at our showcases and playbacks.</li></ul><p></p><p><b><br>
Pay Range</b><br>
$75,000 - $81,500 per annum</p><p>
The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.</p><p></p><p><b><br>
Ready to shape the future of music?</b></p><p></p><p><br>
At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.</p><p></p><p><br>
We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We&rsquo;re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.</p><p></p><p><br>
All your information will be kept confidential according to EEO guidelines.</p><p></p><p><b><br>
Disclosure requirements pertaining to the collection of your personal data:</b></p><p><br>
Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.</p><p>
The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.</p><p>
You can contact the company&rsquo;s Data Protection Officer at the above-mentioned postal address.</p><p>
Further information on data protection and your rights can be found here.<br>
</p><p><b>Recruiting-Platform powered by SmartRecruiters</b>.</p></div>

Sr. Manager, Digital Marketing

Explore 147+ Global marketing manager in New York this August. Find roles across top companies and apply now to boost your career.

147 global marketing manager jobs In New York

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Sr. Manager, Digital Marketing