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growth marketing manager

Disguise Technologies Ltd

<div><div>Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.</div>
Role: Growth Marketing Manager

Function: Marketing

Level: Manager

Reports to: Americas Marketing Lead

Location: Hybrid, Los Angeles or Atlanta, USA 


Why You're Here

You're excited to help grow Disguise's presence in the Americas, and passionate about empowering creatives to unlock exciting new frontiers with leading technology.

As we continue to grow our presence in North America, you're looking forward to developing campaigns that drive interest from a wide cross-vertical base of users. You know communication is key and have proven experience writing copy, building audiences, and aligning with CRM best practices for campaigns (ex. Salesforce, Pardot, Hubspot, etc.).

You have proven experience in field marketing or marketing management within the Americas, ideally in live events, media tech, location-based experiences, broadcast, or live production.

You're technically curious and excited about constantly learning something new. You're dynamic and comfortable talking about technical tools for creatives, hardware/software integrations, and real-time visual workflows. 


What You'll Do:

Develop communications and guide in person moments that inspire action and build interest in our product ecosystem. You'll work with the Americas team to ensure a unified brand presence across activations, collateral and events, and work to build a bridge into the communities around our local offices and other hubs across the Americas to unlock scalable transformation that helps the business to continue to acquire, activate, convert, and retain software users globally.

Day to Day:

Grow Regional Presence, Strategy &amp; Execution
<ul>
<li>Adapt global product messaging into high-performing regional campaigns that drive demand across Live Events, Immersive, Media and Entertainment, and Sporting Events and Venues in the Americas.</li>
<li>Leverage growth and demand generation skills by designing copy, content, and automations to drive regional lead generation and pipeline growth, working closely with the Global Marketing Team on alignment, and Americas Sales team to identify key accounts and vertical opportunities.</li>
<li>You'll keep a finger on the pulse of regional trends, competitor moves, and customer feedback to help inform future strategic initiatives.</li>
</ul>
Support Network of Events
<ul>
<li>Support our calendar of regional events to lead strategy, logistics, and onsite execution for Disguise community events and play an important role in key trade shows.</li>
<li>Be a hands-on brand ambassador. You'll help ensure our newest Experience Center is set up for success as a local hub for the community of creative technologists. You'll also frequently be onsite at events to ensure our technology is showcased perfectly and our brand story is told consistently.</li>
</ul>
Develop Content that Converts
<ul>
<li>Align with sales, marketing, product and other teams to localize sales pitch decks, playbooks, and collateral to ensure the Americas commercial team can sell effectively in their specific market context.</li>
<li>Design and help build nurture campaigns to help educate new and existing customers in their discovery of tools and workflows to help them on their next innovative projects.</li>
<li>Focus on case study development and partner with local creators and studios to capture and develop compelling &quot;Made with Disguise&quot; stories from the Americas region.</li></ul> 


 Skills, Experience &amp; Traits:
<ul>
<li>5+ years working in Marketing, Communications, or Events Marketing, ideally in a software or SaaS business.</li>
<li>Campaign Execution: Ability to take a global high-level concept and turn it into a tactical, localized campaign that converts. You are comfortable measuring data and ROI on events and campaign performance.</li>
<li>Event Pro: A track record of executing complex B2B event presences, from large-scale trade shows to intimate VIP demos.</li>
<li>Dynamic &amp; Resilient: You enjoy working on projects that span various areas of knowledge or verticals, and know how to pivot quickly when production requirements change. You're organised, detail-driven, and able to deliver high-quality work at pace.</li>
<li>Team Player: You like working with folks from all different cultures and walks of life. You're approachable, authentic, and able to ensure initiatives are successful whether working with the wider global team, or managing an event on your own.</li> 
</ul><div>
About Disguise

Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle. 
We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment. 


Don't Disguise your differences.

Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere. 


Our values
<ul>
<li>Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.</li>
<li>Evolutionary. We innovate using our user's ever-changing needs so our technology remains ahead-of-the-game.</li>
<li>Fearless. We take the best path, not the easiest, and innovate where it's right, not where it's simplest.</li>
<li>Resilience. We don't give up until we find the right solution, even if it means going outside our remit.</li>
<li>Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.</li></ul> 


Our benefits
<ul>
<li>We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:</li>
<li>Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory</li>
<li>Hybrid working between home and our offices (dependent on role and location)</li>
<li>Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes</li>
<li>Gig allowance - &pound;400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries</li>
<li>Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning</li>
<li>Training, coaching &amp; mentoring</li></ul></div></div>

Growth Marketing Manager

The Home Depot

<div>
 Req165682
 
 
 
 Position Purpose
 
 
 
 The primary responsibility is to build equity in in The Home Depot's Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales.
 
 
 
 The Manager - Brand Development Is Responsible For
 
 
 
 <ul>
 <li>
 Ensuring consistent execution of brand standards through all consumer touch points (brand strategy, product requirements, communication guidelines and packaging standards) in partnership with the Sr. Manager - Brand Development. - Leading cross-functional teams to implement these plans across the business. - A significant component of the Brand Development Manager's job will be to create and implement institutional processes that drive more effective control and execution of Home Depot's private brands. - Developing and implementing brand/category specific marketing plans. - The brand development manager will also serve as a marketing strategy consultant, helping to formulate the company's strategies for seasonal events and merchandising initiatives.
 
 
 </li>
 </ul>
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 30%
 </li>
 <li>
 Work with Product Development and Engineering teams to develop category-level product requirements appropriate to brand positioning. Drive competitive benchmarking and consumer research as appropriate.
 </li>
 <li>
 Coordinate with international teams to ensure consistent global application of brand strategy and product requirements.
 </li>
 <li>
 30%
 </li>
 <li>
 Lead the development of Brand Guides for applicable brand, partnering with Sr. Manager - Brand Development for alignment.
 </li>
 <li>
 Develop integrated marketing plans (Internal &amp; External). Lead project initiatives across all elements of the marketing mix, interacting with and managing / influencing other functions within THD
 </li>
 <li>
 20%
 </li>
 <li>
 Apply learnings from consumer insights to support private brand business growth. Participate in store walks and other data gathering opportunities to develop category knowledge and competitive intelligence.
 </li>
 <li>
 Explore and Apply Learning from Star Ratings Analysis
 </li>
 <li>
 Explore growth opportunities based on analytics
 </li>
 <li>
 20%
 </li>
 <li>
 Partner with PDMs and merchants to complete key business analyses including: marketplace / business conditions, share trends, competitive assessment, packaging, promotional evaluation, product assortment, SKU rationalization, pricing / sizing analysis, and market research analysis and implications.
 
 
 </li>
 </ul>
 
 Direct Manager/Direct Reports
 
 
 
 <ul>
 <li>
 This role reports to the Sr Manager of Brand Development.
 </li>
 <li>
 This position has no direct reports.
 
 
 </li>
 </ul>
 
 Travel Requirements
 
 
 
 <ul>
 <li>
 Typically requires overnight travel less than 10% of the time.
 
 
 </li>
 </ul>
 
 Physical Requirements
 
 
 
 <ul>
 <li>
 Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
 
 
 </li>
 </ul>
 
 Working Conditions
 
 
 
 <ul>
 <li>
 Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 Must be eighteen years of age or older.
 </li>
 <li>
 Must be legally permitted to work in the United States.
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 5 Years classical brand management experience
 </li>
 <li>
 MBA
 </li>
 <li>
 Agency/consultant experience
 </li>
 <li>
 Start-up experience; corporate experience
 </li>
 <li>
 Retail or home improvement industry experience
 </li>
 <li>
 This information indicates the general nature and level of work performed by associates in this role. It is not designed to contain a
 </li>
 <li>
 comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this role. This description
 </li>
 <li>
 supercedes any previous or undated descriptions for this role. Management has the right to add or change the duties of the position at any time.
 
 
 </li>
 </ul>
 
 Minimum Education
 
 
 
 <ul>
 <li>
 The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
 
 
 </li>
 </ul>
 
 Preferred Education
 
 
 
 <ul>
 <li>
 No additional education
 
 
 </li>
 </ul>
 
 Minimum Years Of Work Experience
 
 
 
 <ul>
 <li>
 7
 
 
 </li>
 </ul>
 
 Preferred Years Of Work Experience
 
 
 
 <ul>
 <li>
 No additional years of experience
 
 
 </li>
 </ul>
 
 Minimum Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Preferred Leadership Experience
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Certifications
 
 
 
 <ul>
 <li>
 None
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Leadership, strategic thinking, initiative and follow-through, conflict resolution
 </li>
 <li>
 Project management, priority setting, people management, analysis, budget management
 </li>
 <li>
 Management of cross-functional teams, effective written and verbal communication
 </li>
 </ul>
</div>

Manager Brand Development

Southern Polymer

<div>Summary:
This position is responsible for the profit and loss of procurement activities, and their overall commercial impact. This will be accomplished by establishing and managing effective and efficient programs that exceed forecasted sales targets from assigned suppliers. In this individual contributor role, the Procurement &amp; Commercial Manager will be responsible for identifying current and future market needs for assigned Customers and industries in North America. Position requires leadership skills to direct (coach) the various departments within Southern Polymer to maximize opportunities and growth.

Purchasing
<ul>
<li>Pricing responsibility for product, package, and quantity, including evaluation of competitive situations</li>
<li>Systematically gather and maintain industry and market intelligence relating to key direct materials</li>
<li>Monitor and update relevant departments regarding price fluctuations of goods and vendor pricing</li>
<li>Perform risk management for supply contracts and agreements</li>
<li>Establish short and long-term sourcing strategies in alignment with Southern Polymer business plan</li>
<li>Strengthen the company's relationship with strategic partners for raw materials as well as logistics</li>
<li>Perform frequent analysis of current sourcing strategy and determine any necessary changes needed per fluctuations in the market and/or industry.</li>
<li>Collaborate with colleagues in similar roles within the Audia Group</li>
<li>Work together with sales team to expand technical and market expertise pertaining to new technologies, products, processes or applications relevant to the business.</li>
<li>Provide a point of contact with external market intel resources</li>
</ul>
Sales and Marketing
<ul>
<li>Along with Sales Director, develops marketing plans, business plans, sales strategies, and action plans for identified targets that clearly define objectives, goals, and strategies</li>
<li>Pricing responsibility for product, package, and quantity, including evaluation of competitive situations</li>
<li>Assess the pricing and profit that Southern Polymer could earn by successfully filling the customers' needs</li>
<li>Develop effective programs to optimize volume and market share in given segment(s)</li>
<li>Manage programs to successful conclusion</li>
<li>Negotiate ratable programs with producer partners while supporting negotiations between Account Managers and customers</li>
<li>Position is accountable for seeking new opportunities within the assigned industry (prospecting)</li>
<li>Possess detailed understanding of Southern Polymer's product line as well as competitive Maintain working knowledge of customer operations and economics and will develop partnerships with key customers and prospects in conjunction with sales</li>
</ul>
Planning
<ul>
<li>Identify current and future market segment needs for material properties and performance</li>
<li>Prioritize opportunities while recognizing capability and resource availability</li>
<li>Securing agreement from other departments to ensure that the support and resources are adequate for success</li>
</ul>
 People
<ul>
<li>The Procurement and Commercial Manager works effectively with and acts as a liaison between corporate functional groups: Sales, Customer Service, Accounting, etc.</li>
<li>Coordination of annual business process and planning</li>
<li>The candidate possesses strong analytical, marketing, planning and communication (oral and written) skills</li>
<li>Ability to effectively use PowerPoint and Excel for internal and external purposes.</li>
<li>The position operates within the defined policies and established company goals. The Procurement and Commercial Manager meets regularly with Sales Director and President to update program status and to solicit guidance and agreement on activities that have potential impact on future sales and profitability</li>
</ul>
Preferred Educational/Training/Knowledge:
<ul>
<li>Bachelor's degree in Marketing, Management, or Engineering is preferred.</li>
<li>Five to seven years of technical marketing, engineering, product management, or sales experience in the plastics industry is required.</li>
<li>Demonstrated ability to develop new business and achieve profitable sales in highly competitive markets.</li>
<li>Must be able to travel to customers, suppliers, and between Audia divisions (may include international travel). Travel can vary from 30-50% based on business needs.</li>
<li>Demonstrated interpersonal and communication skills necessary to promote ideas, motivate people and develop relationships.</li></ul></div>

Procurement and Commercial Manager

Advanced Monitored Caregiving

<div>Content Marketing Manager
About the role
We&rsquo;re looking for a Content Marketing Manager to help shape how we communicate about what we do, why it matters, and why we&rsquo;re different. This role blends strategic product marketing with hands-on content development: you&rsquo;ll build and manage high-impact content programs, partner closely with cross-functional teams to translate complex capabilities into clear value, and ensure our content is consistent, credible, and easy to adopt across the business.
This is a product marketing&ndash;oriented content role (positioning, proof, clarity, enablement), not a pure growth/SEO role.
What you&rsquo;ll do
Own core content programs and systems
<ul><li>Build and manage content workflows, templates, and governance that make content creation faster, more consistent, and easier to scale.</li>
<li>Maintain a strong editorial standard (voice, tone, structure, reuse) across major content types.</li>
</ul>
Lead proposal/RFP content and operational excellence
<ul><li>Own the end-to-end proposal/RFP process (intake, timelines, coordination, drafting, reviews, approvals, and submissions).</li>
<li>Build and maintain a living RFP content library (approved responses, product language, differentiators, outcomes proof, security/compliance content, case studies), with clear version control and refresh cycles.</li>
<li>Coordinate cross-functional inputs (Sales, Product, Clinical, Security/IT, Compliance, Client Success), synthesize into compelling responses, and ensure messaging consistency.</li>
</ul>
Create lifecycle communications and behavior-influencing content
<ul><li>Own content across the customer/patient journey, from first touch and program enrollment all the way through to program graduation
</li><li>Write, refine, and test communications across channels (email, SMS, mail, scripts, in-product messaging where applicable), improving clarity, trust, and action.</li>
<li>Partner with operational teams to implement communications at scale, personalize where needed, and continuously improve performance.</li>
</ul>
Strengthen messaging, positioning, and content strategy
<ul><li>Translate product capabilities into clear messaging frameworks: value propositions, proof points, differentiation, and objection-handling.</li>
<li>Create and maintain foundational assets (one-pagers, FAQs, case studies, pitch/proposal modules, web copy, internal enablement content).</li>
<li>Ensure content reflects the latest product reality and market context by staying close to Product and customer-facing teams.</li>
</ul>
Drive cross-functional alignment
<ul><li>Act as a go-to partner for teams that need content to explain, persuade, or standardize (Sales, Product, Client Success, Compliance, Security).</li>
<li>Run content reviews and approvals with a bias toward speed, quality, and accuracy.</li>
</ul>
What success looks like
<ul><li>Content is consistent, current, and clearly differentiated across multiple business units</li>
<li>Proposal/RFP responses become faster, more reusable, and more competitive, with fewer last-minute scrambles and fewer rewrites.</li>
<li>Patient journey communications become clearer and more effective, with measurable improvements in key actions (enrollment/activation/engagement).</li>
<li>Internal teams adopt your content because it&rsquo;s accurate, well-structured, and easy to use.</li>
</ul>
Qualifications
<ul><li>5&ndash;8+ years in content marketing, product marketing, or a related role</li>
<li>Excellent writer/editor who specializes in behavior-influencing content, especially for complex audiences</li>
<li>Extensive experience in the RFP process and maintaining the content library for quick responses</li>
<li>Experience with lifecycle communications, engagement programs, or patient/member messaging.</li>
<li>Strong product marketing instincts: positioning, differentiation, proof points, and narrative clarity.</li>
<li>Proven project management ability to run cross-functional processes
</li><li>Familiarity with content management / knowledge base governance and structured reuse systems.</li>
<li>Comfort operating in regulated environments (ideally, healthcare or tech experience)</li></ul></div>

Content Marketing Manager

Learfield

<div>This position will lead the management of the marketing strategy and execution for collegiate institutions in a designated tier of annual marketing spend. The position works closely with the Partnerships team, along with other internal departments, to strategize, build and execute marketing programs, both locally and nationally, that promote the sale of collegiate licensed products. Proactivity, time management and strategic thinking is necessary for this role and the team around it to be successful.
Essential Duties &amp; Responsibilities:<ul><li>
Work cooperatively in a team environment to serve the marketing needs of three territories.
</li><li>Sets overarching marketing strategy for client institutions based on strategic plans from the Partnerships division</li><li>
Work alongside a team, with leadership responsibility, over a group of retailers to develop a strategy promoting the overall growth of college</li><li>
Lead the brainstorming, idea generation and plan development of annual strategic marketing plans to meet client goals
</li><li>Manage one direct report who will provide assistance in the planning and execution of all marketing programs for the three assigned territories.</li><li>
Draft briefs to instruct, inspire and direct marketing plans and creative direction</li><li>
Build trust from clients by providing strategic and innovative approaches to marketing problems</li><li>
Ensure adherence to detailed statements-of-work for all marketing services rendered for clients</li><li>
Effectively present marketing plans to internal and external clients, showing an ability to sell-in concepts to key decision-makers</li><li>
Offer a unique point-of-view to be able to provide necessary critique of strategies, ideas and creative</li><li>
Utilize internal project management system to manage projects, ensuring team stays on time and within budget</li><li>
Manage and oversee client communication regarding all marketing programs
</li><li>Develop impactful program recaps that justify the resources used to execute the marketing programs on behalf of clients, with the responsibility of crafting critical key learnings and next steps
</li><li>Read and understand performance data, using the findings to influence future decisions.</li><li>
Occasional travel (approximately 5%) is necessary for client meetings, industry events and project execution.</li></ul>
Minimum Qualifications:<ul><li>
2+ years of professional consumer marketing experience</li><li>
Ability and desire to think strategically and be creative</li><li>
Abiity to professionally and effectively communciare in writing and verbally to all levels of leadership internal and external to the business</li><li>
Ability to designe and deliver presentations</li><li>
A high degree of integrity and trust in interpersonal interactions</li><li>
Servant leadership style</li><li>
Outstanding people management skills to include development and performacne management</li><li>
Ability to manager multiple deadlines</li><li>
Lead in an environment of constant change</li></ul>
Preferred Qualifications:<ul><li>
Experience working at an agency, brand or property preferred</li></ul>
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.</div>

Manager, Marketing

Heat Free Hair

<div>At Heat Free Hair, we are hair experts who strive every day to make women look and feel even more beautiful while staying true to who they naturally are. We are a team of quality-obsessed, strategic thinkers driven by innovation and elevated experiences.
Named one of Fast Company&rsquo;s Top 5 Most Innovative Beauty Brands, we are redefining beauty standards through premium products that solve real pain points &mdash; while delivering the elevated service our customers deserve.
We&rsquo;re looking for a data-driven, hair-obsessed Lifecycle Marketing Manager to help strengthen and scale the customer journey across every touchpoint.
This role is ideal for a strong lifecycle executor who is ready to deepen their strategic ownership. You will lead execution across Email, SMS, Push, and Direct Mail &mdash; while growing into increased responsibility for retention strategy, LTV optimization, and performance insights over time.
Requirements for Success<ul><li>Deep understanding of Black women&rsquo;s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively.</li><li>Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.</li><li>Extremely detail-oriented and highly organized. You execute reliably and don&rsquo;t let things slip.</li><li>Strong direct-response copywriter who understands how to drive measurable action &mdash; and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards.</li><li>Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning.</li><li>Strong SMS marketing foundation with hands-on experience executing campaigns and flows.</li><li>Familiarity with RFM segmentation, LTV metrics, and retention reporting &mdash; with a desire to deepen strategic expertise in these areas.</li><li>Data-comfortable. You can read performance reports, identify trends, and contribute to structured testing plans.</li><li>Experience working with subscriptions and retention marketing is a plus.</li><li>AI-curious and open to leveraging tools that improve efficiency and personalization.</li><li>Scrappy and hands-on. Willing to build campaigns, QA flows, edit creative, and execute within Klaviyo and SMS platforms.</li></ul> 
Requirements 
Responsibilities
Email Marketing<ul><li>Own the email content calendar and lifecycle campaign strategy</li><li>Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning</li><li>Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization</li><li>Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)</li><li>Manage and direct our email design agency &mdash; ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution</li><li>Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer</li><li>Serve as verbal and strategic gatekeeper in collaboration with the Creative Director</li><li>Analyze performance data and provide structured insights and recommendations</li></ul>
SMS Marketing<ul><li>Own execution of SMS campaigns and flows</li><li>Support list growth and lead capture optimization</li><li>Contribute to ongoing testing and performance improvements</li><li>Align SMS messaging with email campaigns and overall lifecycle strategy</li><li>Help implement personalization and automation improvements</li></ul>
Push &amp; Direct Mail<ul><li>Manage push notification scheduling and alignment with campaigns</li><li>Support direct mail lifecycle initiatives to improve repeat purchase</li></ul>
Data, Reporting &amp; Retention Growth<ul><li>Monitor LTV and repeat purchase performance</li><li>Contribute to improving RFM segmentation over time</li><li>Analyze campaign performance and identify opportunities for optimization</li><li>Participate in weekly (transitioning to bi-weekly) lifecycle performance reviews</li><li>Gradually take on increased ownership of retention insights and strategy</li></ul>
What Success Looks Like<ul><li>Improved campaign execution and consistency</li><li>Stronger-performing lifecycle flows</li><li>Increased repeat purchase rate</li><li>Clear, structured testing plans</li><li>Growing confidence in retention reporting and strategic ownership</li></ul> 
Benefits 
 
Compensation &amp; Benefits
This role offers a base salary of $100,000&ndash;$110,000, commensurate with experience.
In addition, this position is eligible for a performance-based bonus tied to retention and lifecycle growth goals, with an on-target bonus range of 5&ndash;15% of base salary.
Performance metrics may include:<ul><li>LTV growth</li><li>Repeat purchase rate</li><li>RFM improvement</li><li>Lifecycle revenue contribution</li><li>Execution of structured testing initiatives</li></ul>
In addition to competitive compensation and performance bonus eligibility, we offer a generous PTO policy, health and dental insurance, and a product stipend so you can experience and represent the brand firsthand.</div>

Lifecycle Marketing Manager

<div>Position Purpose:
Leads in-house and agency-led Marketing program management and execution. This role is responsible for building internal and external materials and presentations, monitoring and reporting on campaign activity and working with internal and agency teams on program logistics and details. This role will support FIFA World Cup efforts, Brand and special projects identified by brand priorities. 
Key Responsibilities:<ul><li>
50% Develop Marketing Campaigns - Partner with supervisor to develop strategic Marketing campaigns and events while providing support in the planning, implementation, and execution process; Contribute ideas and strategies to grow existing and new programs; Responsible for development or marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager; Develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals</li><li>
20% Reporting - Responsible for campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights</li><li>
10% Trending Subject Matter Expert - Research and stay abreast of new, relevant vendors/partners and share POVs with team, Manager, and agency partners; Stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis; Responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs; Research and report on trends/best practices in specialized marketing areas via demonstrating an interest in and an aptitude for growing the offering</li><li>
20% Vendor Relationships - Manage outside partners, vendors and agencies to ensure execution of programs and tactics are on time, on strategy and within budget</li></ul> 
Direct Manager/Direct Reports:<ul><li>
This position typically reports to Manager, Influencer</li><li>
This position has 0 Direct Reports</li></ul> 
Travel Requirements:<ul><li>
No travel required.</li></ul> 
Physical Requirements:<ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul> 
Working Conditions:<ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul> 
Minimum Qualifications:<ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul> 
Preferred Qualifications:<ul><li>
Excellent written and verbal communication skills</li><li>
Strong understanding of marketing, social media ecosystems</li><li>
Prior marketing, sponsorship, event planning or agency account management experience</li><li>
Exceptional written and verbal communication skills</li><li>
Ability to multitask in fast paced environment</li><li>
Excellent time management, project management, prioritization, and organizational skills</li><li>
Entrepreneurial spirit and intellectually curious mindset</li><li>
Knowledge of online marketing, advertising and ecommerce</li><li>
Mastery of scope and budget development &amp; tracking</li></ul> 
Minimum Education:<ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul> 
Minimum Years of Work Experience:<ul><li>
3</li></ul> 
Competencies:<ul><li>
Action Oriented</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div>

Senior Specialist, Influencer Marketing

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