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content marketing manager

lead content creator

VaynerX

<div>
 
 About Vaynerx
 
 
 
 VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
 
 
 
 About Vaynermedia
 
 
 
 VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
 
 
 
 Key areas of Responsibility
 
 
 
 <ul>
 <li>
 Autonomously ideate large volumes of content across multiple media platforms and tools, with minimal guidance from creative leadership if needed
 </li>
 <li>
 Create content that makes proven, impactful connections with consumers, measured by high attention metrics (likes, comments, etc).
 </li>
 <li>
 Proficiently cull for insights based on real-time response/reaction to live content on social pages, and adapt content based on these learnings
 </li>
 <li>
 Collaborate with your teammates and cross functional departments on rapid fire requests and tight timelines
 </li>
 <li>
 Attend creative brainstorms, kick offs, and team meetings contributing meaningful ideas and design strategy formulation
 </li>
 <li>
 Following the leadership of your A/CD, help mentor, educate, and guide Senior Creators, Creators, and Creator Residents, and even in some cases Art Directors and Copywriters, on your team and across the agency on best practices, ideating, and execution.
 
 
 </li>
 </ul>
 
 Experience / Knowledge Required
 
 
 
 <ul>
 <li>
 5 to 8 years professional creative experience, with a demonstrable passion for making creative content on a spectrum of media platforms - social, streaming, AR, music, film, interactive, etc.
 </li>
 <li>
 Videography/Photography: DSLR
 </li>
 <li>
 Editing: Final Cut / After Effects
 </li>
 <li>
 Writing: Google Docs / Word
 </li>
 <li>
 Art/Design: Adobe Suite / Google Slides / Canva
 </li>
 <li>
 Superior content creation skills, capable of execution from start to finish, with a passion for various kinds of creative outlets including design, video, editing and writing
 </li>
 <li>
 Responsible, accountable, and self starter who consistently demonstrates initiative
 </li>
 <li>
 Ability to collaborate with the individuals of an organization, fostering strong cross-functional teamwork and positive results.
 
 
 </li>
 </ul>
 
 Unsure if you meet the qualifications?
 
 We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
 
 
 <ul>
 <li>
 Exact compensation may vary based on skills, experience, and location.
 </li>
 <li>
 Employer-sponsored 401k with match
 </li>
 <li>
 Medical, Dental, and vision coverage
 </li>
 <li>
 Unlimited PTO
 </li>
 <li>
 Caregiver (Parental) Leave
 </li>
 <li>
 Health and Wellness benefits
 
 
 </li>
 </ul>
 Base Salary
 
 
 $85,000 &mdash; $120,000 USD
</div>

Lead Content Creator

VaynerMedia

<div>ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Key areas of Responsibility
<ul>
<li>Autonomously ideate large volumes of content across multiple media platforms and tools, with minimal guidance from creative leadership if needed</li>
<li>Create content that makes proven, impactful connections with consumers, measured by high attention metrics (likes, comments, etc).</li>
<li>Proficiently cull for insights based on real-time response/reaction to live content on social pages, and adapt content based on these learnings</li>
<li>Collaborate with your teammates and cross functional departments on rapid fire requests and tight timelines</li>
<li>Attend creative brainstorms, kick offs, and team meetings contributing meaningful ideas and design strategy formulation</li>
<li>Following the leadership of your A/CD, help mentor, educate, and guide Senior Creators, Creators, and Creator Residents, and even in some cases Art Directors and Copywriters, on your team and across the agency on best practices, ideating, and execution.</li>
</ul>
Experience / Knowledge Required
<ul>
<li>5 to 8 years professional creative experience, with a demonstrable passion for making creative content on a spectrum of media platforms - social, streaming, AR, music, film, interactive, etc.</li>
<li>Videography/Photography: DSLR</li>
<li>Editing: Final Cut / After Effects</li>
<li>Writing: Google Docs / Word</li>
<li>Art/Design: Adobe Suite / Google Slides / Canva</li>
<li>Superior content creation skills, capable of execution from start to finish, with a passion for various kinds of creative outlets including design, video, editing and writing</li>
<li>Responsible, accountable, and self starter who consistently demonstrates initiative</li>
<li>Ability to collaborate with the individuals of an organization, fostering strong cross-functional teamwork and positive results.</li></ul></div>

Vita Coco

<div>The Vita Coco Company is on a mission to reimagine what's possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world - Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasn't getting enough credit in the U.S.. Fast forward: we're now a publicly traded company (NASDAQ: COCO).
As a Public Benefit Corporation and Certified B Corporation, we're serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know...very tropical), with offices in London and Singapore. 
 
Our Values:
<ul><li>Human First: We lead with inclusivity, transparency, and empathy.</li><li>
Nothing is Impossible: We experiment, learn, and keep moving forward.</li><li>
United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.</li><li>
Part of Something Bigger: We're committed to uplifting the communities we're connected to locally and globally.</li></ul> 
The Vita Coco Company is hiring an Influencer Marketing Manager to lead and scale the brand's creator marketing ecosystem. This role sits within the Content Team under Growth Marketing and is responsible for developing, executing, and optimizing Vita Coco's influencer strategy across paid, earned, affiliate, and experiential channels.
This role owns the end-to-end creator ecosystem including influencer campaigns, ambassador programs, affiliate partnerships, and creator led brand activations. The Influencer Marketing Manager will play a key role in ensuring Vita Coco remains one of the most culturally relevant beverage brands across platforms like TikTok and Instagram by building high performing creator partnerships and delivering impactful social content at scale.
This role is based out of our New York City headquarters with a hybrid in office schedule.
Main Responsibilities
Influencer Strategy &amp; Program Ownership
<ul><li>Own and lead Vita Coco's influencer marketing strategy across campaigns, product launches, and brand initiatives</li><li>Build and scale a creator ecosystem designed to drive large scale impressions, engagement, and cultural relevance</li><li>Ensure influencer marketing efforts are aligned with broader brand marketing and growth objectives</li><li>Identify new opportunities across paid partnerships, earned creator collaborations, affiliate programs, and experiential creator activations</li><li>Continuously refine workflows, tools, and operational processes to scale the influencer program effectively</li></ul>
Creator Partnerships &amp; Talent Management
<ul><li>Identify, source, and negotiate partnerships with creators across TikTok, Instagram, YouTube, and emerging platforms (Twitch, etc)</li><li>Develop long term creator relationships and identify opportunities for ongoing partnerships with top performing talent</li><li>Lead outreach and negotiations with influencers, agents, and talent managers</li><li>Maintain strong creator relationships to ensure consistent brand advocacy and repeat collaborations</li><li>Represent Vita Coco in external conversations with creators, talent managers, and agencies</li></ul>
Campaign &amp; Activation Management
<ul><li>Lead influencer campaigns end to end including creator sourcing, briefing, contracting, execution, and performance tracking</li><li>Integrate creators into key marketing moments including product launches, seasonal campaigns, and brand activations</li><li>Oversee influencer participation in experiential events, pop ups, and live brand moments</li><li>Manage content approvals and ensure influencer deliverables align with brand messaging and creative direction</li></ul>
Ambassador, Seeding &amp; Affiliate Programs
<ul><li>Manage and scale Vita Coco's affiliate and product seeding ecosystem to drive organic creator advocacy</li><li>Oversee the ambassador and college creator programs, including recruitment, onboarding, content guidance, and performance tracking</li><li>Identify new creators and emerging talent to continuously expand the brand's creator network</li><li>Ensure affiliate infrastructure and creator partnerships are optimized for growth and performance</li></ul>
Platform &amp; Creator Operations
<ul><li>Own day to day management of influencer marketing platforms including GRIN for creator discovery, contracting, campaign management, and reporting</li><li>Oversee creator onboarding, contract management, deliverable tracking, and payment coordination</li><li>Manage influencer databases, creator pipelines, and outreach workflows to ensure operational efficiency</li><li>Implement tools and processes that support scaling the influencer program as the brand grows</li></ul>
Performance Tracking, Reporting &amp; Budget Management
<ul><li>Define and track KPIs across influencer campaigns including impressions, engagement rate, CPM, and earned media value</li><li>Manage influencer marketing budgets and ensure campaigns are executed efficiently against performance goals</li><li>Build campaign recaps and performance reports for cross functional marketing teams and leadership</li><li>Identify top performing creators and partnership opportunities through data driven analysis</li></ul>
Cross Functional Collaboration
<ul><li>Partner closely with brand marketing, social, PR, and content teams to ensure creators are integrated into broader marketing initiatives</li><li>Collaborate with legal, finance, and leadership teams to streamline influencer contracting, payment processes, and campaign approvals</li><li>Work cross functionally to ensure creator content aligns with brand messaging, creative direction, and campaign goals</li></ul>
Trend Monitoring &amp; Cultural Relevance
<ul><li>Maintain a strong pulse on creator trends, platform shifts, and emerging talent</li><li>Identify opportunities for Vita Coco to participate in relevant cultural moments through creators</li><li>Continuously test new formats, creators, and partnership models to expand the brand's social presence</li></ul>
Qualifications
<ul><li>4 to 6 years of experience in influencer marketing, social media marketing, or creator partnerships (brand or agency experience preferred)</li><li>Proven experience leading influencer campaigns and creator programs end to end</li><li>Strong understanding of TikTok, Instagram, and emerging creator platforms</li><li>Experience managing influencer platforms such as GRIN, CreatorIQ or similar creator management tools</li><li>Strong negotiation and relationship management skills with creators and agents</li><li>Analytical mindset with experience evaluating influencer campaign performance and ROI</li><li>Ability to manage multiple campaigns, creators, and timelines in a fast-paced environment</li><li>Excellent communication, organization, and project management skills</li><li>Passion for social media, creator culture, and building culturally relevant brands</li></ul>
A reasonable estimate of the current pay range for this position is $105,000-$115,000 per year. The base pay actually offered may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.</div>

Influencer Marketing Manager

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon Creator Ad Partnerships (CAP) transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions, collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason &amp; Travis Kelce, Mind the Game with LeBron James and JJ Redick, Armchair Expert with Dax Shepard, How I Built This with Guy Raz, and more. Our Amazon Music Livestream offering extends our reach from screens to stages &mdash; spanning global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions worldwide. 
 
As a Branded Content Strategist, you will lead the strategy and execution of high-touch branded content activations for advertising campaigns with top-tier brands and creators. Working at the intersection of creativity and commerce, you'll develop compelling RFP responses, lead cross-functional production initiatives, and bring custom brand integrations to life across audio, video, social, and live event platforms. You'll serve as the connective tissue between Sales, Content, and Creator teams &mdash; translating brand objectives into authentic creative executions while managing the full lifecycle from pitch through post-campaign reporting. 
 
Key job responsibilities 
<ul><li>Develop deep expertise on Amazon Creator Ad Partnership's creator portfolio &mdash; including hosts, content themes, and audience insights &mdash; to inform strategic branded content opportunities</li><li>Lead the RFP pipeline by creating compelling creative thought-starters, media planning recommendations, and pitch materials across video, social, and live events</li><li>Serve as the client-facing project management lead for custom campaigns, managing timelines, approvals, and deliverables from concept through delivery</li><li>Own post-sale execution including ad production tracking, SOW creation, ad copy writing, and quality control across all content formats</li><li>Lead live event branded content strategy and on-site execution, bringing custom brand integrations and live content capture to life</li><li>Build and maintain relationships across Sales, Customer Success, Content, Legal, Finance, and Creator Services teams</li><li>Define and implement frameworks for branded content lifecycle management, creative innovation, and campaign measurement</li><li>Analyze campaign performance and industry trends to support marketing narratives and solution recommendations</li><li>Mentor creative peers and contribute to a culture of operational excellence and innovation</li></ul> 
About the team 
Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason &amp; Travis Kelce, Mind the Game with LeBron James and Steve Nash, Baby, This is Keke Palmer, We Playin&rsquo; Spades and Armchair Expert with Dax Shepard, The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>5+ years of professional non-internship marketing experience</li><li>5+ years of responding to requests for proposals (e.g., determining requirements, matching requirements to technical approach and solutions, developing solutions against requirements) experience</li></ul>
- 6+ years in audio and/or video pre- and post-production<h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience with customer segmentation, profiling, and targeting</li><li>4+ years of live event experience</li><li>Experience managing complex, cross-functional creative initiatives with multiple stakeholders</li><li>Strong design and storytelling skills for creating pitch decks, wrap reports, and managing visual assets</li><li>Deep familiarity with social platforms including YouTube, TikTok, Instagram, and X</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually 
USA, NY, New York - 157,100.00 - 212,600.00 USD annually</div>

Branded Content Strategist, Creator Ad Partnerships

Amazon

<div>
 
 Description
 
 
 
 Amazon Creator Ad Partnerships (CAP) transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions, collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason &amp; Travis Kelce, Mind the Game with LeBron James and JJ Redick, Armchair Expert with Dax Shepard, How I Built This with Guy Raz, and more. Our Amazon Music Livestream offering extends our reach from screens to stages &mdash; spanning global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions worldwide.
 
 
 As a Branded Content Strategist, you will lead the strategy and execution of high-touch branded content activations for advertising campaigns with top-tier brands and creators. Working at the intersection of creativity and commerce, you'll develop compelling RFP responses, lead cross-functional production initiatives, and bring custom brand integrations to life across audio, video, social, and live event platforms. You'll serve as the connective tissue between Sales, Content, and Creator teams &mdash; translating brand objectives into authentic creative executions while managing the full lifecycle from pitch through post-campaign reporting.
 
 
 Key job responsibilities
 
 
 <ul>
 <li>
 Develop deep expertise on Amazon Creator Ad Partnership's creator portfolio &mdash; including hosts, content themes, and audience insights &mdash; to inform strategic branded content opportunities
 </li>
 <li>
 Lead the RFP pipeline by creating compelling creative thought-starters, media planning recommendations, and pitch materials across video, social, and live events
 </li>
 <li>
 Serve as the client-facing project management lead for custom campaigns, managing timelines, approvals, and deliverables from concept through delivery
 </li>
 <li>
 Own post-sale execution including ad production tracking, SOW creation, ad copy writing, and quality control across all content formats
 </li>
 <li>
 Lead live event branded content strategy and on-site execution, bringing custom brand integrations and live content capture to life
 </li>
 <li>
 Build and maintain relationships across Sales, Customer Success, Content, Legal, Finance, and Creator Services teams
 </li>
 <li>
 Define and implement frameworks for branded content lifecycle management, creative innovation, and campaign measurement
 </li>
 <li>
 Analyze campaign performance and industry trends to support marketing narratives and solution recommendations
 </li>
 <li>
 Mentor creative peers and contribute to a culture of operational excellence and innovation
 
 
 </li>
 </ul>
 
 About The Team
 
 
 
 Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason &amp; Travis Kelce, Mind the Game with LeBron James and Steve Nash, Baby, This is Keke Palmer, We Playin&rsquo; Spades and Armchair Expert with Dax Shepard, The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.
 
 
 
 Basic Qualifications
 
 
 
 <ul>
 <li>
 5+ years of professional non-internship marketing experience
 </li>
 <li>
 5+ years of responding to requests for proposals (e.g., determining requirements, matching requirements to technical approach and solutions, developing solutions against requirements) experience
 </li>
 <li>
 6+ years in audio and/or video pre- and post-production
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Experience with customer segmentation, profiling, and targeting
 </li>
 <li>
 4+ years of live event experience
 </li>
 <li>
 Experience managing complex, cross-functional creative initiatives with multiple stakeholders
 </li>
 <li>
 Strong design and storytelling skills for creating pitch decks, wrap reports, and managing visual assets
 </li>
 <li>
 Deep familiarity with social platforms including YouTube, TikTok, Instagram, and X
 
 
 </li>
 </ul>
 Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
 
 
 Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
 
 
 Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.
 
 
 The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
 
 
 USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually
 
 
 USA, NY, New York - 157,100.00 - 212,600.00 USD annually
 
 
 
 
 Company
 
 - Wondery LLC
 
 
 Job ID: A3190909
</div>

Autumn Communications

<div>
 
 
 Who We Are
 
 
 
 Autumn Communications is a full-service public relations and marketing firm with offices in New York City and Los Angeles. We specialize in developing compelling campaigns that amplify brand awareness, engage customers, and drive demand for our clients.
 
 
 
 
 
 
 What We Need
 
 
 
 We&rsquo;re looking for an
 
 influencer supervisor with strong paid social experience
 
 to lead creator partnerships while optimizing performance-driven campaigns across social platforms. This role is ideal for someone who understands both
 
 influencer strategy and paid media
 
 , and can translate creator content into high-performing paid campaigns that drive measurable results. The Influencer supervisor will work closely with internal teams and brand partners to develop influencer strategies, manage creator relationships, and oversee the paid amplification of influencer content across platforms including Meta and TikTok.
 
 
 Location: Must live in the greater Tri-State area or LA area with access to our office 2 days a week.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Lead influencer strategy and execution across beauty, lifestyle, and wellness clients, including seeding, paid campaigns, and tentpole activations
 </li>
 <li>
 Manage influencer vetting, outreach, negotiation, and contracting in collaboration with internal teams
 </li>
 <li>
 Develop strategic influencer briefs and ensure creative deliverables align with client goals and brand messaging
 </li>
 <li>
 Maintain strong relationships with creators, talent agents, and influencer platforms
 </li>
 <li>
 Oversee day-to-day client communications and reporting; ensure programs run on time, on budget, and above expectations
 </li>
 <li>
 Monitor cultural trends, social moments, and talent movement to recommend timely influencer opportunities
 </li>
 <li>
 Collaborate with PR and creative teams to ensure influencer and content strategies are integrated and cohesive
 </li>
 <li>
 Analyze performance and prepare recap reports with actionable insights and recommendations
 </li>
 <li>
 Support new business pitches by identifying influencer talent, crafting creative ideas, and contributing to proposal development
 </li>
 <li>
 Mentor and manage junior team members, supporting growth and performance
 </li>
 <li>
 Manage and optimize paid social campaigns across
 
 Meta (Instagram/Facebook) and TikTok
 
 </li>
 <li>
 Implement and manage
 
 pixel tracking and conversion tracking
 
 to ensure accurate attribution
 </li>
 <li>
 Develop and manage
 
 audience segmentation strategies
 
 , including lookalike audiences and retargeting pools
 </li>
 <li>
 Monitor and optimize campaigns based on key performance metrics including
 
 CTR, CPA, and ROAS
 
 </li>
 <li>
 Collaborate with internal teams and creators to develop
 
 high-performing paid social creative
 
 </li>
 <li>
 Build and manage
 
 testing frameworks
 
 to continuously improve campaign performance
 </li>
 <li>
 Identify winning influencer content and scale through paid amplification
 </li>
 <li>
 Analyze campaign data and present performance insights and recommendations to clients and internal teams
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Bring
 
 
 <ul>
 <li>
 7-8 years of experience in
 
 influencer marketing, paid social, or digital marketing
 
 </li>
 <li>
 Hands-on experience managing
 
 paid social campaigns across Meta and TikTok
 
 </li>
 <li>
 Strong understanding of
 
 pixel implementation, tracking, and conversion optimization
 
 </li>
 <li>
 Experience working with
 
 influencer and creator content in paid media environments
 
 </li>
 <li>
 Strong analytical skills and ability to interpret campaign performance data
 </li>
 <li>
 Experience working in an
 
 agency or fast-paced brand environment preferred
 
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 Comprehensive health care and wellness plans
 </li>
 <li>
 A 401(k) Savings Plan
 </li>
 <li>
 Unlimited Paid Time Off (Personal, Sick, Vacation) and Summer Fridays
 </li>
 </ul>
</div>

Supervisor of Influencer Marketing

L'Oréal

Job Title: Manager, Content Innovation (TikTok Shop), PPD
 
Division: L’Oreal Professional Products Division - USA
 
Location: New York, NY (10 Hudson Yards)
 
Reports To: Director, Activation (TikTok Shop)
 
Who We Are: 
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Professional Products Division, our mission is to support hairdressers and develop the hair industry sustainably and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes Redken, Biolage, Pureology, Kerastase, Matrix, Mizani, L’Oreal Professional, Shu Uemura, L’Oreal Technique, Pulp Riot & Color Wow.
 
What You Will Learn: 
This role is designed for a visionary talent who understands that the future of social commerce lies at the intersection of data and storytelling. You will lead the content strategy for TikTok and Shop for the US, developing a full-funnel ecosystem that drives both brand love and conversion. The ideal candidate possesses a unique "Math and Magic" mindset - leveraging deep analytical insights to fuel viral creativity. You will be responsible for scaling GMV through high-performing content, managing a robust creator network, and maintaining a pulse on the platform. You are not just a content creator; you are a data-driven strategist who uses metrics to pilot innovation and business growth.
 
Content Strategy & Data-Driven Optimization
 
<ul>
<li>Own content calendar & strategy: Post and support creation of frequent and consistent high-quality content leveraging trends, data, creative narratives and brand storytelling.</li>
<li>Lead high-frequency content deployment utilizing performance data to optimize narratives, content sourcing, development, production & copywriting.</li>
<li>Execute A/B tests on content formats (e.g., stylist vs. consumer, trend-led vs. product-led) to ensure all output is data-justified and optimized.</li>
<li>Analyze organic and commerce performance via TikTok Business Suite and Seller Center to extract insights that maximize ROI and full-funnel conversion for TikTok Shop, and to guide content development and strategy for the TikTok feed.</li>
<li>Monitor and decode platform algorithm shifts and emerging trends, translating data into actionable creative pivots to maintain a competitive advantage.</li>
</ul>
TikTok Shop Ecosystem
 
<ul>
<li>Define the overarching channel content strategy for consumers and brand ambassadors, merging assortment focus, brand storytelling, and channel trends to drive sales and engagement.</li>
<li>Track and report on channel KPIs - including GMV, AOV, Engagement, Reach, and Active Affiliates - to identify and scale high-performing shoppable and organic content.</li>
<li>Lead content production with cross-functional partners including Brand Marketing to build a robust, data-backed content bank to fill any content gaps or provide agility for trend-jacking and big brand moments.</li>
<li>Partner with Le Care to manage real-time community interactions, converting customer inquiries into engagement and sales opportunities.</li>
</ul>
Creator Innovation
 
<ul>
<li>In partnership with the Director, Activation, establish and oversee core creator community, including day-to-day content needs communication, special training, events, and more.</li>
<li>Partner with the Creators to develop owned content that maintains a strategic balance between professional stylists and consumer influencers, covering before-and-after transformations, product education, channel trends, and more.</li>
<li>Develop data-driven creative briefs for content rooted in competitive analysis and platform trends to ensure content is brand-aligned and conversion-optimized.</li>
<li>Serve as the PPD subject matter expert on TikTok content, providing thought leadership to Marketing, A&I, and divisional stakeholders.</li>
<li>Translate social measurements, analytics, and performance metrics into high-level presentations and actionable business plans for senior leadership.</li>
</ul>
What We Are Looking For: 
<ul>
<li>Required Qualifications:</li>
<li>4+ years of experience in digital marketing, creator/influencer marketing, content production and social media, with a heavy emphasis on TikTok and/or TikTok Shop.</li>
<li>Bachelor’s degree in digital marketing, advertising, communications, or related field.</li>
<li>Advanced expertise in social media analytics and the ability to turn raw data into a strategic content roadmap.</li>
<li>In-depth experience in video and still content production, content calendar planning, video and still editing, digital copywriting, influencer marketing and management, and creative briefing for beauty and/or lifestyle.</li>
<li>Preferred Qualifications:</li>
<li>Corporate experience within tech, beauty, fashion, or lifestyle.</li>
<li>Soft skills in project management, data storytelling, presentation execution, and leadership upskilling.</li>
<li>In-depth knowledge of TikTok Business Suite, TikTok Shop Seller Center, Sprinklr, Traackr, Talkwalker, Inshot and CapCut.</li>
</ul>
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
 
Additional Benefits Information As Follows: 
Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
 
<ul>
<li>Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)</li>
<li>Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)</li>
<li>Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)</li>
<li>Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)</li>
<li>Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)</li>
<li>Employee Resource Groups (Think Tanks and Innovation Squads)</li>
<li>Access to Mental Health & Wellness Programs</li>
</ul>
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
 
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site because of your disability. You can request reasonable accommodations by contacting [1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
 
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
 
References
 
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 1. mailto: USApplicationAccommodation@support.lorealusa.com

Manager, Content Innovation (Tik Tok Shop), PPD

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