customer lifecycle marketing manager

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director of product management

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external marketing specialist

manager product marketing

NOBULL

<div><div><p>NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. Our team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds.</p><div></div><div><br>
We are seeking an experienced and dynamic Product Marketing Manager. The successful candidate will own and drive product storytelling across footwear and apparel from early product positioning through launch execution. This role requires someone who can operate with autonomy in a fast-paced, scrappy environment, translating product into clear, compelling narratives and bringing them to life across channels.<br>
<div></div>
</div></div>
<div><div><h3 class="jobSectionHeader"><b>Responsibilities:</b></h3><div><div><div>
<ul><li>Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products.</li>
<li>Create compelling product messaging and positioning that differentiates our products in the market with an eye for detail.</li>
<li>Develop and own product briefs: translating product into clear, compelling stories for creative and cross-functional teams</li>
<li>Strong communicator + presenter: comfortable presenting to leadership, taking feedback, and pushing work forward</li>
<li>Highly organized: able to manage multiple projects, timelines and deliverables simultaneously</li>
<li>Scrappy + solutions-oriented: someone who steps in, figures things out, and is proactive in their contributions</li>
<li>Creative thinker: not just executing, but helping elevate how we show up in market</li>
<li>Collaborate with marketing counterparts, along with cross-functional teams including Product Development, Merchandising, and Sales.</li>
</ul></div></div></div></div></div><div><div><h3 class="jobSectionHeader"><b>Qualifications:</b></h3><div><div><div>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field. MBA preferred.</li>
<li>Minimum of 5 years of experience in product marketing, brand management or integrated marketing, preferably in the footwear, apparel, fitness or wellness industry.</li>
<li>Proven track record of successful product launches and marketing campaigns.</li>
<li>Strong analytical skills and ability to interpret market data and trends.</li>
<li>Excellent written and verbal communication skills.</li>
<li>Ability to work collaboratively in a fast-paced, team-oriented environment.</li>
<li>Creative thinker with a passion for wellness and health products.</li>
<li>Proficiency in marketing tools and software.</li>
</ul></div></div></div></div></div><div><div>$85,000 - $120,000 a year</div><div>
The base salary range listed here represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of NOBULL&rsquo;s total compensation package for employees. Other rewards may include annual discretionary bonuses. In addition, NOBULL provides a variety of benefits to employees, including 100% employer paid health insurance coverage (medical, dental, and vision), Health Reimbursement Arrangement, Flexible and Health Spending Accounts, life and disability insurance, a generous 401K employer matching program, 12 paid holidays a year, an unlimited paid time off (PTO) policy (with PTO available for both vacation and sick time purposes), and parental leave benefits. All eligible employees receive an award of incentive units under the company&rsquo;s equity incentive plan.</div></div>
<div><div>If you are an applicant located in California, please review our California Applicant Privacy Notice, which explains the categories of personal information that we collect and the purposes for which we use such personal information.</div>
<div></div>
<div>Unsolicited resumes from external staffing agencies will not be accepted.</div></div>
<div><div>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. External Recruiters, please note, unsolicited resumes will not be accepted.</div></div></div>

Manager, Product Marketing

Validity

<div><div><b>About the Role</b></div>
We're building out our Customer Lifecycle Marketing function and looking for a Customer Lifecycle Marketing Manager to design and execute programs that keep Validity's enterprise customers engaged, successful, and growing.<br>
<br>
This role is about driving active product use and surfacing cross-sell opportunities across our customer base -through campaigns, in-app messaging, and channel programs that work together as a cohesive post-sale journey. You'll own the strategy and execution of lifecycle programs end to end: knowing when and how to reach customers, which moments matter most, and how to use every available channel - including Pendo - to move them forward.<br>
<br>
You'll partner closely with our Email Marketing Manager to align in-app and email into connected nurture journeys, with Account Management and Customer Success to ensure programs are landing where they matter most, and with internal stakeholders like Product Marketing when product moments create the right opportunity for a customer campaign. This is a high-visibility role on a small, focused team - your work will directly shape how Validity's customers experience our products and our brand after the sale.<br>
<br>
We are currently hiring candidates who can work a hybrid office-based position (Tuesdays, Wednesdays, and Thursdays) in Validity's Boston (Financial District) office or Validity's Broomfield, CO office locations, or candidates who are available for a remote opportunity in one of the following states in the USA: CT, FL, GA, IL, IN, ME, NH, NJ, NC, OH, PA, RI, TX.<br>
<div><b>
Position Duties &amp; Responsibilities
</b></div>Customer Lifecycle Programs<ul><li>
Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities</li><li>
Plan and launch campaigns across channels - email, in-app, paid ads, direct mail, events, and more - that move customers through adoption milestones and introduce them to solutions they don't yet use</li><li>
Identify and act on program-worthy moments throughout the year, including product releases, usage milestones, and seasonal opportunities, in coordination with internal stakeholders</li></ul>
In-App Messaging &amp; Pendo<ul><li>
Own Validity's Pendo strategy: designing and scaling in-app guides, onboarding flows, product announcements, and cross-sell prompts that meet customers at the right moment inside our products</li><li>
Use Pendo as an integrated channel alongside email and other programs: ensuring in-app messages reinforce campaign themes, product launches, and lifecycle moments rather than existing in isolation</li><li>
Leverage Pendo analytics to understand how customers are engaging with our products, identify gaps in adoption, and inform where campaigns or in-app interventions will have the most impact</li></ul>
Cross-Channel Journey Strategy<ul><li>
Partner with our Email Marketing Manager on the strategic approach to customer nurture: contributing to the design of new email programs and ensuring in-app and email work together, not in silos</li><li>
Think across the full post-sale journey and identify where different channels and moments should connect to create a seamless experience</li><li>
Bring channel insights and program performance back into the planning process, so the next campaign or nurture motion is smarter than the last</li></ul>
Customer Advocacy &amp; Expansion Signals<ul><li>
Manage our G2 review site strategy: building programs that encourage, collect, and activate customer feedback to improve loyalty and support new customer acquisition in partnership with Demand Gen</li><li>
Oversee UserGems programs for existing customers, partnering with Account Management to refine champion-tracking alerts and follow-up strategy that captures expansion signals early</li></ul>
Reporting &amp; Optimization<ul><li>
Own reporting on lifecycle programs across channels, tracking engagement, product adoption, and contribution to cross-sell pipeline</li><li>
Maintain a continuous improvement mindset: regularly reviewing what's working, what isn't, and bringing clear recommendations to the team</li></ul><div><b>
Required Experience, Skills, and Education</b></div><ul><li>
Proven experience running customer lifecycle or customer marketing programs in a B2B SaaS environment, with a focus on post-sale adoption and expansion</li><li>
Hands-on Pendo experience is required; experience building in-app programs and knowledge on how to use the platform strategically, not just tactically</li><li>
A campaign-first mindset: you know how to plan and execute multi-channel programs and can think through the full arc of a customer communication, from strategy to copy to results</li><li>
Solid email marketing fluency - you don't need to build it yourself, but you understand segmentation, nurture strategy, and how email fits into a broader lifecycle motion</li><li>
Comfortable with data: you pull your own reports, interpret results, and use insights to make decisions and recommendations</li><li>
Experience partnering cross-functionally with Account Management or Customer Success teams</li><li>
Familiarity with tools like UserGems, G2, Salesforce, or Pardot is a plus</li><li>
Strong written communication - you can write clear, on-brand messaging for campaigns, in-app guides, and email with minimal guidance</li></ul><br>
Salary range $95,000 - $105,000 plus benefits, bonus opportunities and stock options. Final salary may vary depending on skills, location, and/or experience.<p><b><br>
About Validity</b></p>
<p>For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers &ndash; using trustworthy data as a key advantage. Validity&rsquo;s flagship products &ndash; Everest, DemandTools, BriteVerify, and GridBuddy Connect &ndash; are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.</p>
<p>Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.</p>
<p>Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.</p>
<p>_____________________________________________________________________________</p>
<p>Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.</p>
<p>_____________________________________________________________________________</p>
<p><b>Please review our Applicant Privacy Notice before submitting any information: </b><b>Applicant Privacy Notice</b></p><p>
</p><p>OMzJN0lGlA</p></div>

Customer Lifecycle Marketing Manager

Chewy

<div>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  Our Opportunity:
  <br/>
  <br/>
 </strong>
 Chewy is looking for a
 <strong>
  Social Advertising Manager
 </strong>
 to lead and scale our TikTok advertising strategy from our Boston, MA office. This role will own the strategy, execution, and optimization of large-scale TikTok media investments focused on driving efficient new customer acquisition and customer lifetime value.
 <br/>
 <br/>
 You will be deeply embedded in TikTok Ads Manager daily &mdash; architecting campaign structures, optimizing creative pipelines, leveraging platform automation, and driving performance through algorithm-native best practices. You will apply AI and automation to improve TikTok campaign performance and efficiency. Partnering with Data Science, Analytics, and Creative teams, you&rsquo;ll test and scale smarter bidding strategies, predictive LTV optimization, and high-velocity creative testing. Your focus will be on using data, automation tools, and platform capabilities to make faster decisions, improve CPA and ROAS, and drive long-term customer value.
 <br/>
 <br/>
 This marketer brings a deep understanding of TikTok-native creative and a hunger to build and execute best-in-class brand and influencer campaigns that drive cultural relevance and measurable performance. The ideal candidate understands how to win in a fast-moving, creative-first ecosystem and thrives at the intersection of performance media, creative strategy, data science, and emerging AI capabilities.
 <br/>
 <br/>
 This role sits within our high-performing, metrics-driven performance marketing team and plays a critical role in scaling Chewy&rsquo;s presence across TikTok&rsquo;s evolving ad formats, commerce integrations, and machine learning optimization systems.
 <br/>
 <br/>
 <strong>
  What You&rsquo;ll Do
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own TikTok paid media strategy, planning, execution, and optimization across business units
  </li>
  <li>
   Develop full-funnel TikTok campaign structures leveraging conversion, catalog, app, and upper-funnel objectives
  </li>
  <li>
   Optimize against core KPIs including CPA, ROAS, LTV, and incremental lift
  </li>
  <li>
   Drive creative strategy in partnership with internal creative teams and external partners, ensuring high-volume testing velocity across UGC, Spark Ads, creator content, and performance-native formats
  </li>
  <li>
   Leverage TikTok&rsquo;s algorithmic bidding, audience expansion, and automation tools to maximize performance at scale
  </li>
  <li>
   Execute structured experimentation across creatives, audiences, bid strategies, landing experiences, and app events
  </li>
  <li>
   Monitor product feed health, catalog performance, and commerce integrations to support dynamic product ads and TikTok Shop initiatives
  </li>
  <li>
   Partner with Marketing Analytics, Data Science, and Product teams to improve tracking, attribution, incrementality measurement, and performance reporting
  </li>
  <li>
   Analyze performance trends daily and proactively identify optimization and scaling opportunities
  </li>
  <li>
   Collaborate with TikTok platform representatives to beta test emerging ad formats and unlock competitive advantages
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What You&rsquo;ll Need
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree in business, marketing, or related field
  </li>
  <li>
   4+ years of experience in Paid Social, with significant hands-on TikTok Ads experience
  </li>
  <li>
   Proven experience managing large-scale e-commerce TikTok campaigns with direct response objectives
  </li>
  <li>
   Deep understanding of TikTok&rsquo;s ad auction, creative ranking factors, and optimization mechanics
  </li>
  <li>
   Experience scaling creator-driven and UGC-based performance strategies
  </li>
  <li>
   Strong knowledge of conversion tracking, app events, pixel implementation, and mobile measurement partners
  </li>
  <li>
   Experience managing product catalogs, feeds, and dynamic product ads
  </li>
  <li>
   Strong analytical skills with comfort in Excel (basic SQL a plus)
  </li>
  <li>
   Experience working with attribution platforms and incrementality testing methodologies
  </li>
  <li>
   Passion for creative iteration, experimentation frameworks, and algorithm-native optimization
  </li>
  <li>
   Ability to operate in ambiguity and independently drive performance roadmaps
  </li>
  <li>
   Experience with Google Analytics (or similar analytics platforms)
  </li>
  <li>
   Position may require travel
   <br/>
   <br/>
  </li>
 </ul>
 The base salary range for this role is $87,000 - $130,000.
 <br/>
 <br/>
 <ul>
  <li>
   The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate&rsquo;s relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.
   <br/>
   <br/>
  </li>
 </ul>
 We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
 <br/>
 <br/>
 Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
 <br/>
 <br/>
 Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
 <br/>
 <br/>
 To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
</div>


Social Advertising Manager

HireTalent - Staffing & Recruiting Firm

<div>
 <p>
  <strong>
   Market Research Analyst
  </strong>
 </p>
 <p>
  📍 Boston, MA (Hybrid &ndash; 2 days remote)
 </p>
 <p>
  Our Client is looking for a
  <strong>
   Market Research Analyst
  </strong>
  who thrives at the intersection of customer insight, product marketing, and data-driven storytelling. This role is ideal for someone who enjoys turning complex technical concepts into compelling messaging and helping shape go-to-market strategy for innovative technology solutions.
 </p>
 <p>
  What You&rsquo;ll Do
 </p>
 <ul>
  <li>
   Research target customers (IT Solution Providers) to understand preferences, challenges, and buying behavior
  </li>
  <li>
   Build customer personas and map end-to-end customer journeys
  </li>
  <li>
   Develop messaging for Uninterruptible Power Supply (UPS) products and portfolio offerings
  </li>
  <li>
   Identify gaps in competitor positioning and craft clear value propositions
  </li>
  <li>
   Support product launches including strategy, timelines, and execution planning
  </li>
  <li>
   Create and manage launch effectiveness surveys and analyze results
  </li>
  <li>
   Develop marketing and sales enablement kits using modern AI marketing tools
  </li>
  <li>
   Assist in localized marketing campaigns and regional storytelling initiatives
  </li>
  <li>
   Support creation of A+, E+, and rich media content for global e-commerce syndication
  </li>
  <li>
   Draft video storyboards and collaborate with creative agencies on promotional content
  </li>
  <li>
   Help shape digital journeys including landing pages and product selection experiences
  </li>
  <li>
   Create marketing content for AI Data Center White Space and DCIM solutions
  </li>
 </ul>
 <p>
  What You Bring
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, Media Studies, or related field
  </li>
  <li>
   4+ years of experience in B2B and B2C marketing or related roles
  </li>
  <li>
   Experience translating technical product information into compelling marketing content
  </li>
  <li>
   Strong background in product launches and lifecycle marketing
  </li>
  <li>
   Familiarity with UX/UI and customer journey tools (Figma, wireframing, prototyping, A/B testing, user surveys)
  </li>
  <li>
   Experience with marketing and analytics tools such as Tableau, Looker Studio, ContentSquare, Aprimo, or similar
  </li>
  <li>
   Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
  </li>
  <li>
   Experience using AI content tools such as Canva, Copilot, Anyword, or similar
  </li>
  <li>
   Strong collaboration skills across cross-functional and global teams
  </li>
 </ul>
 <p>
  Why This Role Stands Out
 </p>
 <ul>
  <li>
   High-visibility role supporting global product launches
  </li>
  <li>
   Blend of research, strategy, and creative execution
  </li>
  <li>
   Opportunity to shape messaging for next-generation data center solutions
  </li>
  <li>
   Work with modern AI marketing tools and digital experiences
  </li>
 </ul>
 <p>
  If you enjoy transforming customer insights into impactful marketing and want to influence how innovative technology solutions go to market, we&rsquo;d love to connect.
 </p>
</div>


Market Research Analyst

Amazon Web Services

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
Are you a tech-savvy storyteller who can translate complex AI solutions into compelling customer value? At AWS, we're seeking a AI Product Marketing Manager who can shape the future of how AI model development and inference impact customer outcomes.<br>
<br>
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product strategy across AI including Amazon SageMaker, and Amazon Bedrock.<br>
<br>
We're looking for a unique blend of data scientist, machine learning engineer, technologist and business strategist - someone who can dive deep into technical architecture while crafting portfolio-level value propositions that resonate with customers. You'll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business.<br>
<br>
If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world leverage cloud computing and AI, this role is for you.<br>
<br>
Key job responsibilities<br>
<ul><li>Partner with product management and sales teams to develop product strategies in AI with a direct focus on model development, inference, and ML Ops</li><li>Create and own positioning and messaging that clearly articulates value propositions to customers</li><li>Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy</li><li>Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles</li><li>Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS' AI offerings in model training, model customization, MLOps, and Inference</li><li>Represent AWS as a product evangelist in executive briefings, industry events, and analyst interactions</li><li>Drive field enablement strategies to support product launches, campaigns, and customer success</li><li>Aligns with technical and business leaders on AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case</li></ul><br>
About the team<br>
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.<br>
About AWS<br>
Diverse Experiences<br>
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn&rsquo;t followed a traditional path, or includes alternative experiences, don&rsquo;t let it stop you from applying.
<br>
<br>
Why AWS?<br>
Amazon Web Services (AWS) is the world&rsquo;s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating &mdash; that&rsquo;s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.<br>
<br>
Inclusive Team Culture<br>
Here at AWS, it&rsquo;s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.<br>
<br>
Mentorship &amp; Career Growth<br>
We&rsquo;re continuously raising our performance bar as we strive to become Earth&rsquo;s Best Employer. That&rsquo;s why you&rsquo;ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
<br>
<br>
Work/Life Balance<br>
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there&rsquo;s nothing we can&rsquo;t achieve in the cloud.<br>
<br>
</div><h2 class="jobSectionHeader"><b>BASIC QUALIFICATIONS</b></h2><ul><li>4+ years experience working directly with customers on adoption of cloud-based products and services</li><li>4+ years working knowledge of cloud-based architectures in AI (Machine learning, Generative AI, Agentic AI) Bachelor's degree in Computer Science or similar field or equivalent experience</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>4+ years of cloud architecture and solution implementation experience</li><li>Bachelor's degree in Computer Science, Engineering, a related field, or equivalent experience</li><li>4+architectures in one or more technical domains (ML, Generative AI, Agentic AI)</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<p><br>
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.</p><br>
USA, CA, San Francisco - 130,500.00 - 176,000.00 USD annually<br>
USA, MA, Boston - 118,600.00 - 160,000.00 USD annually<br>
USA, VA, Arlington - 118,600.00 - 160,000.00 USD annually<br>
USA, WA, Seattle - 118,600.00 - 160,000.00 USD annually</div><p></p>

Product Marketing Manager - Tech, AWS AI Marketing

Living Proof

<div>Description:
<p>
The Associate Director, Influencer Marketing will help shape the next chapter of Living Proof&rsquo;s creator and community ecosystem. This is an exciting opportunity to build a cultural engine around our science-led storytelling, growing a passionate community of creators, advocates, and superfans who truly love our brand.</p><p>
In this role, you will lead a team of four and own the strategy across influencer partnerships, community development, EMV growth, and Others Say paid media. You&rsquo;ll cultivate meaningful relationships across the beauty creator landscape, guide high-impact content, and manage all talent sourcing and contracting fully in-house. With strong experience in Tribe Dynamics, acquisition and retention programs, and platform-native content, you&rsquo;ll help grow Living Proof&rsquo;s brand love and measurable business results.</p><p>
The ideal candidate brings deep expertise in beauty and creator ecosystems, exceptional strategic and relationship-building skills, and a track record of building programs that fuel fandom, conversation, and growth.</p><p><b>
Key Responsibilities</b></p><p>
Influencer Strategy &amp; Community Development</p><ul><li>
Build a comprehensive multi-tier influencer strategy aligned to brand goals, launches, and commercial priorities.</li><li>
Grow a thriving creator and community ecosystem, including superfans, nano/micro advocates, stylists, scientists, and top-tier creators, to build true brand fandom.</li><li>
Lead sourcing, vetting, and long-term relationship development across TikTok, Instagram, YouTube, and emerging platforms.</li><li>
Ensure all creator content aligns with Living Proof&rsquo;s brand positioning.</li><li>
Oversee all talent contracting fully in-house, including negotiation frameworks, scopes, and usage rights.</li></ul><p>
Campaign Leadership &amp; Integrated Planning</p><ul><li>
Lead the full lifecycle of influencer campaigns, from strategic concepting to briefs, execution, and post-launch optimization.</li><li>
Own the strategy for Others Say paid media assets, guiding your team as they develop briefs, source creators, negotiate contracts, and deliver high-performing assets.</li><li>
Partner cross-functionally to support hero launches, evergreen storytelling, brand tentpoles, and retail initiatives.</li><li>
Ensure campaigns meet brand, legal, and performance standards while delivering measurable results.</li></ul><p>
Content Development</p><ul><li>
Lead high-quality, platform-native influencer content development.</li><li>
Collaborate with Creative, Brand, and Social to ensure visual identity, tone, and messaging remain cohesive and accurate.</li><li>
Guide creators toward content optimized for platform behavior, engagement, and paid amplification in partnership with Head of Growth Marketing.</li><li>
Partner with Growth Marketing on organic creator-led content for boosting opportunities.</li></ul><p>
Cross-Functional Partnership</p><ul><li>
Collaborate with Brand Marketing and R&amp;D to ensure content reflects authentic science and product benefits.</li><li>
Work closely with PR to integrate creators into earned moments and press storytelling.</li><li>
Partner with Retail Marketing to support Sephora, Ulta, Amazon, and other retail initiatives.</li><li>
Work as part of Consumer Marketing team to ensure a cohesive brand narrative across every channel.</li></ul><p>
Trendspotting &amp; Category Insight</p><ul><li>
Identify emerging creators and test innovative new content formats and storytelling approaches.</li><li>
Pilot new ways of integrating science-forward content into creator partnerships.</li></ul><p>
Reporting &amp; Analytics</p><ul><li>
Own influencer analytics across EMV and EMV Retention %, content performance, efficiency, awareness, advocacy, and conversion.</li><li>
Use Tribe Dynamics to track EMV growth, competitive benchmarks, and category insights.</li><li>
Build dashboards and KPI frameworks that guide strategic investment across channels and influencer tiers.</li><li>
Provide actionable insights to VP of Consumer Marketing to shape future planning and optimization.</li></ul><p>
Team Leadership &amp; Development</p><ul><li>
Lead, coach, and inspire a team of four, fostering strategic thinking, operational excellence, and strong creator relationships.</li><li>
Build scalable processes for sourcing, contracting, briefing, campaign execution, and reporting.</li><li>
Champion cross-functional partnership, collaboration, and innovation across the Consumer Marketing team.</li></ul><p><b>
You&rsquo;ll Love This Job If&hellip;</b></p><ul><li>
You&rsquo;re energized by building community and brand fandom.</li><li>
You thrive in a creator-first, relationship-driven environment.</li><li>
You love turning science and storytelling into cultural impact.</li><li>
You&rsquo;re both creative and data-driven, comfortable leading with instinct and validating with insight.</li><li>
You want to build something meaningful, lasting, and industry-leading.</li></ul>
Requirements:
<ul><li>7+ years of influencer/creator marketing experience within beauty, luxury, or consumer lifestyle.</li><li>
Proven track record driving EMV growth, including expert use of Tribe Dynamics.</li><li>
Experience leading acquisition and retention-focused influencer workstreams.</li><li>
Demonstrated ability to manage and grow a team with experience leading at least 3+ direct reports.</li><li>
Strong experience with Others Say paid media asset development, creator sourcing, briefing, and contracting.</li><li>
Deep creator network and strong, established agency/manager relationships.</li><li>
Expertise across TikTok, Instagram, YouTube, and emerging platforms.</li><li>
Strong negotiation, communication, and presentation skills.</li><li>
Bachelor&rsquo;s degree required.</li></ul><p>
Annual Base Compensation range: $152,000 - $170,000 (commensurate with experience)</p><p><i>
Living Proof is committed to an inclusive workplace with equal opportunities for all. Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve. At the same time, we will also remain compliant with all legal requirements. #LI-FC1</i></p></div>

Associate Director, Influencer Marketing

BOARD International

<div>At Board, we power financial and operational planning solutions for the world&rsquo;s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI-driven insights, customers transform complex, real-time data into actionable intelligence.<br>
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What&rsquo;s been key to our success? Our people&mdash;we value everyone&rsquo;s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.<br>
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Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer-centric mentality, your next adventure starts here!<br>
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We are looking for a <b>Senior Product Marketer, Office of Finance</b> to lead positioning, messaging, and go-to-market strategy for Board&rsquo;s finance solutions across the CFO organization.<br>
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This role sits at the intersection of finance, technology, and storytelling, translating complex capabilities (including AI-driven insights) into compelling narratives that resonate with CFOs, FP&amp;A leaders, and finance transformation stakeholders.<br>
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You will play a critical role in shaping how Board competes and wins in the Office of Finance market: driving pipeline, enabling Sales, and strengthening our category leadership.<br>
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<b>Key Responsibilities</b><br>
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<b>Marketing Strategy and Positioning</b><ul><li>
Develop deep understanding of the Office of Finance buying groups, market trends, and competitive landscape</li><li>
Define clear, differentiated messaging and positioning, highlighting AI-driven finance use cases and business outcomes</li><li>
Translate product capabilities into compelling narratives for external audiences</li></ul><b>
Go-to-Market Strategy (GTM) and Execution</b><ul><li>
Own and execute GTM strategies across key segments and use cases</li><li>
Partner cross-functionally to deliver integrated campaigns, ABM programs, and sales plays that drive and progress pipeline</li><li>
Ensure consistent messaging across the comprehensive buyer journey</li></ul><b>
Content, Thought Leadership and AI Enablement</b><ul><li>
Create high-impact content (thought leadership, customer stories, videos, executive presentations) to support marketing and sales</li><li>
Leverage AI to scale content creation and improve quality and speed</li><li>
Position Board as a trusted advisor in finance transformation</li></ul><b>
Sales and Partner Enablement</b><ul><li>
Equip Sales and Partner teams with effective enablement assets (presentations, toolkits)</li><li>
Support client-facing engagements, including keynote presentations and demos</li><li>
Enable teams to clearly articulate value, differentiation, and ROI</li></ul><b>
Customer Insights</b><ul><li>
Act as the voice of the customer through interviews, win/loss analysis to shape GTM strategy</li><li>
Partner with Customer marketing on compelling customer case studies and proof points</li><li>
Feed market insights back into product strategy and roadmap</li></ul><b>
Performance and Optimization</b><ul><li>
Analyze marketing and pipeline performance to create actionable insights and improve outcomes</li><li>
Continuously optimize messaging, campaign briefs, and enablement based on data</li></ul><b>
Cross-Functional Collaboration</b><ul><li>
Be the driving force for solution launches using a consistent, best-practice approach driving alignment for cross- functional collaboration to enable routes and create demand.</li><li>
Partner with Solutions, Sales, Marketing, Product and Enablement to drive aligned, high-impact GTM execution</li></ul><br>
 <b>Required Skills &amp; Qualifications</b><ul><li>
6+ years of experience in B2B Product Marketing, preferably in SaaS or enterprise software</li><li>
Proven track record of developing and executing GTM strategies that drive pipeline and revenue growth</li><li>
Strong expertise in messaging, positioning, and storytelling, particularly for complex solutions</li><li>
Experience supporting enterprise sales cycles and engaging with key stakeholders</li><li>
Demonstrate ability to leverage AI tools and workflows to improve productivity and output quality</li><li>
Excellent written, verbal, and presentation skills, with the ability to influence executive audiences</li><li>
Highly proactive, self-driven, and comfortable managing multiple priorities in a fast-paced environment</li><li>
Strong collaboration and stakeholder management skills across global teams</li></ul><br>
<b>
Preferred Qualifications</b><ul><li>
Experience in Office of Finance, FP&amp;A, EPM, or financial software solutions</li><li>
Familiarity with finance transformation trends and CFO priorities</li><li>
Experience with ABM strategies and enterprise buying groups</li><li>
Ability to communicate technical concepts (e.g., AI, analytics) in business terms</li></ul><br>
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Location &amp; Working Model</b><br>
Flexible: Hybrid or Remote<br>
Reports to: VP of Product Marketing<br>
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<b>Our commitment to Diversity and Inclusion</b><br>
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!<p><b>
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.</b></p>
<p><i>Your personal data will be stored for as long as it is necessary to process the job applications that you submitted and for the provision of the service that you requested. Your personal data may also be processed for the fulfillment of the obligations provided for by law. Your data will in any case be deleted without unjustified delay once the aforementioned legal obligations have been fulfilled. Your personal data are collected and used by Board International SA and/or its subsidiaries that are located in the EU or outside on the basis of the appropriate safeguards provided by the European Regulation 2016/679. At any time you may request to access, to correct and/or delete your personal data used by Board International SA or by its subsidiaries for recruiting purposes.</i></p>
<p>For further question, please refer to our Privacy Policy at https://www.board.com/en/privacy-policy</p><p>
</p><p>ESNE36TTA1</p></div>

Senior Product Marketer, Office of Finance

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