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integrated marketing lead - k:service

customer lifecycle marketing manager

Validity

<div><div>About the Role</div>
We're building out our Customer Lifecycle Marketing function and looking for a Customer Lifecycle Marketing Manager to design and execute programs that keep Validity's enterprise customers engaged, successful, and growing. 
 
This role is about driving active product use and surfacing cross-sell opportunities across our customer base -through campaigns, in-app messaging, and channel programs that work together as a cohesive post-sale journey. You'll own the strategy and execution of lifecycle programs end to end: knowing when and how to reach customers, which moments matter most, and how to use every available channel - including Pendo - to move them forward. 
 
You'll partner closely with our Email Marketing Manager to align in-app and email into connected nurture journeys, with Account Management and Customer Success to ensure programs are landing where they matter most, and with internal stakeholders like Product Marketing when product moments create the right opportunity for a customer campaign. This is a high-visibility role on a small, focused team - your work will directly shape how Validity's customers experience our products and our brand after the sale. 
 
We are currently hiring candidates who can work a hybrid office-based position (Tuesdays, Wednesdays, and Thursdays) in Validity's Boston (Financial District) office or Validity's Broomfield, CO office locations, or candidates who are available for a remote opportunity in one of the following states in the USA: CT, FL, GA, IL, IN, ME, NH, NJ, NC, OH, PA, RI, TX. 
<div>
Position Duties &amp; Responsibilities
</div>Customer Lifecycle Programs<ul><li>
Develop and execute lifecycle marketing programs for existing Validity customers that drive active use of our core products and create cross-sell opportunities</li><li>
Plan and launch campaigns across channels - email, in-app, paid ads, direct mail, events, and more - that move customers through adoption milestones and introduce them to solutions they don't yet use</li><li>
Identify and act on program-worthy moments throughout the year, including product releases, usage milestones, and seasonal opportunities, in coordination with internal stakeholders</li></ul>
In-App Messaging &amp; Pendo<ul><li>
Own Validity's Pendo strategy: designing and scaling in-app guides, onboarding flows, product announcements, and cross-sell prompts that meet customers at the right moment inside our products</li><li>
Use Pendo as an integrated channel alongside email and other programs: ensuring in-app messages reinforce campaign themes, product launches, and lifecycle moments rather than existing in isolation</li><li>
Leverage Pendo analytics to understand how customers are engaging with our products, identify gaps in adoption, and inform where campaigns or in-app interventions will have the most impact</li></ul>
Cross-Channel Journey Strategy<ul><li>
Partner with our Email Marketing Manager on the strategic approach to customer nurture: contributing to the design of new email programs and ensuring in-app and email work together, not in silos</li><li>
Think across the full post-sale journey and identify where different channels and moments should connect to create a seamless experience</li><li>
Bring channel insights and program performance back into the planning process, so the next campaign or nurture motion is smarter than the last</li></ul>
Customer Advocacy &amp; Expansion Signals<ul><li>
Manage our G2 review site strategy: building programs that encourage, collect, and activate customer feedback to improve loyalty and support new customer acquisition in partnership with Demand Gen</li><li>
Oversee UserGems programs for existing customers, partnering with Account Management to refine champion-tracking alerts and follow-up strategy that captures expansion signals early</li></ul>
Reporting &amp; Optimization<ul><li>
Own reporting on lifecycle programs across channels, tracking engagement, product adoption, and contribution to cross-sell pipeline</li><li>
Maintain a continuous improvement mindset: regularly reviewing what's working, what isn't, and bringing clear recommendations to the team</li></ul><div>
Required Experience, Skills, and Education</div><ul><li>
Proven experience running customer lifecycle or customer marketing programs in a B2B SaaS environment, with a focus on post-sale adoption and expansion</li><li>
Hands-on Pendo experience is required; experience building in-app programs and knowledge on how to use the platform strategically, not just tactically</li><li>
A campaign-first mindset: you know how to plan and execute multi-channel programs and can think through the full arc of a customer communication, from strategy to copy to results</li><li>
Solid email marketing fluency - you don't need to build it yourself, but you understand segmentation, nurture strategy, and how email fits into a broader lifecycle motion</li><li>
Comfortable with data: you pull your own reports, interpret results, and use insights to make decisions and recommendations</li><li>
Experience partnering cross-functionally with Account Management or Customer Success teams</li><li>
Familiarity with tools like UserGems, G2, Salesforce, or Pardot is a plus</li><li>
Strong written communication - you can write clear, on-brand messaging for campaigns, in-app guides, and email with minimal guidance</li></ul> 
Salary range $95,000 - $105,000 plus benefits, bonus opportunities and stock options. Final salary may vary depending on skills, location, and/or experience. 
About Validity
For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions to target, contact, engage, and retain customers &ndash; using trustworthy data as a key advantage. Validity&rsquo;s flagship products &ndash; Everest, DemandTools, BriteVerify, and GridBuddy Connect &ndash; are all highly rated, #1 solutions for sales and marketing professionals. These solutions deliver smarter email campaigns, more qualified leads, more productive sales, and ultimately faster growth.
Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.
Headquartered in Boston, Validity has offices in Denver, London, Sao Paulo, and Sydney. For more information, connect with us on LinkedIn, Instagram, and Twitter.
_____________________________________________________________________________
Validity is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants for employment regardless of actual or perceived race, color, ancestry, national origin, citizenship, religion or creed, age, physical or mental disability, medical condition, AIDs/HIV status, genetic information, military and veteran status, sex, parental status (including pregnancy and pregnancy-related conditions, childbirth, post childbirth, nursing mother, parent of a young child and parent of a foster child), gender (including gender identity and expression), sexual orientation, marital status (including registered domestic partner status), or any other characteristic protected by applicable federal, state, or local law.
_____________________________________________________________________________
Please review our Applicant Privacy Notice before submitting any information: Applicant Privacy Notice
OMzJN0lGlA</div>

Customer Lifecycle Marketing Manager

Klaviyo

<div><div>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.</div>
Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We're looking for an Integrated Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes. In this role, you'll work with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to help Klaviyo realize our vision for K:Service, our AI‑first customer service platform that connects Customer Hub, Customer Agent, and Helpdesk so brands can turn every support interaction into a revenue and loyalty moment&mdash;not just a resolved ticket. You will report directly to the Sr. Director of Integrated Marketing. 


How You'll Make a Difference:
<ul>
<li>Ideate, design, and execute the K:Service marketing customer journey across all channels</li>
<li>Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention.</li>
<li>Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels</li>
<li>Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads</li>
<li>Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged</li>
<li>Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO.</li>
<li>Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic</li>
<li>Gather and analyze campaign performance, including reporting learnings of key findings and best practices</li>
<li>Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers</li>
<li>Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders</li>
<li>Performs other related duties as assigned.</li></ul> 


Who You Are:
<ul>
<li>8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing</li>
<li>Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel</li>
<li>Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams</li>
<li>Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred</li>
<li>Accountable and goal-oriented, with strong ownership of results and execution quality</li>
<li>Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams</li>
<li>Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously</li>
<li>Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows</li></ul> 


We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

#IndeedGTM<div>
Get to Know Klaviyo

We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators&mdash;ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.

By participating in Klaviyo's interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. 

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
<div>
<div><div><div><div><div><div><div><div><div><div><div>IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.</div>
<div></div>
<div>By clicking &quot;Submit Application&quot; you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here and here (FR).</div></div></div></div></div></div></div></div></div></div></div></div></div></div><div></div>

Integrated Marketing Lead - K:Service

HireTalent - Staffing & Recruiting Firm

<div>
 
 
 Market Research Analyst
 
 
 
 📍 Boston, MA (Hybrid &ndash; 2 days remote)
 
 
 Our Client is looking for a
 
 Market Research Analyst
 
 who thrives at the intersection of customer insight, product marketing, and data-driven storytelling. This role is ideal for someone who enjoys turning complex technical concepts into compelling messaging and helping shape go-to-market strategy for innovative technology solutions.
 
 
 What You&rsquo;ll Do
 
 <ul>
 <li>
 Research target customers (IT Solution Providers) to understand preferences, challenges, and buying behavior
 </li>
 <li>
 Build customer personas and map end-to-end customer journeys
 </li>
 <li>
 Develop messaging for Uninterruptible Power Supply (UPS) products and portfolio offerings
 </li>
 <li>
 Identify gaps in competitor positioning and craft clear value propositions
 </li>
 <li>
 Support product launches including strategy, timelines, and execution planning
 </li>
 <li>
 Create and manage launch effectiveness surveys and analyze results
 </li>
 <li>
 Develop marketing and sales enablement kits using modern AI marketing tools
 </li>
 <li>
 Assist in localized marketing campaigns and regional storytelling initiatives
 </li>
 <li>
 Support creation of A+, E+, and rich media content for global e-commerce syndication
 </li>
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 Draft video storyboards and collaborate with creative agencies on promotional content
 </li>
 <li>
 Help shape digital journeys including landing pages and product selection experiences
 </li>
 <li>
 Create marketing content for AI Data Center White Space and DCIM solutions
 </li>
 </ul>
 
 What You Bring
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Media Studies, or related field
 </li>
 <li>
 4+ years of experience in B2B and B2C marketing or related roles
 </li>
 <li>
 Experience translating technical product information into compelling marketing content
 </li>
 <li>
 Strong background in product launches and lifecycle marketing
 </li>
 <li>
 Familiarity with UX/UI and customer journey tools (Figma, wireframing, prototyping, A/B testing, user surveys)
 </li>
 <li>
 Experience with marketing and analytics tools such as Tableau, Looker Studio, ContentSquare, Aprimo, or similar
 </li>
 <li>
 Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro)
 </li>
 <li>
 Experience using AI content tools such as Canva, Copilot, Anyword, or similar
 </li>
 <li>
 Strong collaboration skills across cross-functional and global teams
 </li>
 </ul>
 
 Why This Role Stands Out
 
 <ul>
 <li>
 High-visibility role supporting global product launches
 </li>
 <li>
 Blend of research, strategy, and creative execution
 </li>
 <li>
 Opportunity to shape messaging for next-generation data center solutions
 </li>
 <li>
 Work with modern AI marketing tools and digital experiences
 </li>
 </ul>
 
 If you enjoy transforming customer insights into impactful marketing and want to influence how innovative technology solutions go to market, we&rsquo;d love to connect.
 
</div>

Market Research Analyst

RSAC

<div>
 
 
 
 RSAC is the premier series of global events and year‑round learning for the cybersecurity community. RSAC is where the security industry converges to discuss current and future concerns and gain access to experts, unbiased content, and ideas that help individuals and companies advance their cybersecurity posture and build stronger, smarter teams.
 
 
 
 
 
 
 
 Both in‑person and online, RSAC brings the cybersecurity industry together and empowers the collective &ldquo;we&rdquo; to stand against cyberthreats around the world. RSAC is the ultimate marketplace for the latest technologies and hands‑on educational opportunities, helping industry professionals discover how to make their organisations more secure while showcasing the most enterprising, influential, and thought‑provoking thinkers and leaders in cybersecurity today.
 
 
 
 
 
 
 
 We're&nbsp;looking for a skilled&nbsp;Email &amp; Web Specialist
 
 &nbsp;
 
 to&nbsp;own&nbsp;the technical execution of our digital marketing presence.&nbsp;You'll&nbsp;split&nbsp;your time between building&nbsp;and deploying&nbsp;email programs&nbsp;in&nbsp;HubSpot and developing&nbsp;website pages&mdash;making sure every touchpoint is polished, on-brand, and performing. This is a hands-on role for someone who loves living at the intersection of marketing and technology.&nbsp;You&rsquo;ll&nbsp;work closely with the Email Marketing Manager and&nbsp;Website Marketing Manager.&nbsp;
 
 
 
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 
 
 
 
 
 
 
 Email Development (HubSpot)
 
 &nbsp;
 
 
 
 <ul>
 <li>
 
 
 
 
 Build emails in HubSpot using established templates&nbsp;while&nbsp;ensuring content, links, and formatting are&nbsp;accurate&nbsp;before deployment&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Schedule and deploy email campaigns, including managing send times&nbsp;and&nbsp;audience lists/segmentation within HubSpot&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Implement personalization tokens, smart content, and dynamic fields to improve relevance and engagement&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Conduct A/B tests on subject lines, layouts, and CTAs; analyze results and apply learnings&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Maintain list segmentation and ensure compliance with CAN-SPAM and GDPR best practices&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 QA emails thoroughly before deployment across devices and email clients&nbsp;
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Website Development
 
 &nbsp;
 
 
 
 <ul>
 <li>
 
 
 
 
 Build and&nbsp;maintain&nbsp;landing pages, website pages, and content components within the CMS&nbsp;(expertise&nbsp;in&nbsp;Sitecore and/or Liferay&nbsp;strongly preferred but willingness to learn is&nbsp;a must)&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Collaborate with designers to translate mockups and brand guidelines into polished, responsive web pages using HTML, CSS, and JavaScript&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Work within&nbsp;CMS platform&nbsp;component&nbsp;system to create and update page templates and renderings&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Partner with back-end developers or a development team as needed to implement new functionality&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Optimize&nbsp;pages for performance, SEO, and conversion&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Support campaign launches by building dedicated landing pages and thank&nbsp;you pages&nbsp;
 
 
 
 
 </li>
 </ul>
 
 
 
 
 General
 
 &nbsp;
 
 
 
 <ul>
 <li>
 
 
 
 
 Assist&nbsp;Website Marketing Manager&nbsp;in monitoring&nbsp;and reporting&nbsp;on email and web performance&nbsp;metrics;&nbsp;surface insights and recommendations&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Stay current on HubSpot platform updates,&nbsp;CMS&nbsp;best practices, and web standards&nbsp;
 
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Application Requirements
 
 
 
 
 
 
 
 
 
 Core Requirements
 
 
 
 
 <ul>
 <li>
 
 
 
 
 3&ndash;5 years of experience in a marketing development, email development,&nbsp;and/or web development role&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Hands-on&nbsp;proficiency&nbsp;with HubSpot Marketing Hub (HubSpot certifications a plus)&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Experience building and managing pages in Sitecore&nbsp;and/or Liferay&nbsp;CMS&nbsp;&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Solid command of HTML and CSS for email; familiarity with email rendering quirks across clients&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Working knowledge of front-end web technologies: HTML, CSS, JavaScript&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Experience building responsive, accessible web pages and emails&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Familiarity with marketing automation concepts: workflows, lifecycle stages, lead scoring&nbsp;is a plus
 
 
 
 
 
 
 
 
 &nbsp;
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Bonus Experience
 
 
 
 
 <ul>
 <li>
 
 
 
 
 Experience with Litmus for email testing&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Familiarity with Sitecore's personalization or analytics features&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Familiarity with SEO best practices and tools (SEMrush, Google Search Console, etc.)&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Basic understanding of HubSpot CRM and contact/list management&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Experience working with a design system or&nbsp;component&nbsp;library&nbsp;
 
 
 
 
 </li>
 </ul>
 <ul>
 <li>
 
 
 
 
 Knowledge of accessibility standards (WCAG 2.1)&nbsp;
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Location &amp; Eligibility
 
 
 
 
 
 
 
 
 Please be aware that although this is a remote position, to be considered for the vacancy you must have residency in one of the following states:
 
 
 
 
 
 
 
 
 California, Colorado, Florida, Kansas, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Utah, Virginia, Washington
 
 
 
 
 
 
 
 
 
 
 Benefits
 
 
 
 
 
 
 
 
 RSAC believes in investing in our people. We offer:
 
 
 
 <ul>
 <li>
 
 
 
 
 Salary range: $90,000 &ndash; $110,000
 
 
 
 
 </li>
 <li>
 
 
 
 
 Employer‑subsidised medical, dental, and vision insurance
 
 
 
 
 </li>
 <li>
 
 
 
 
 401K retirement employer match
 
 
 
 
 </li>
 <li>
 
 
 
 
 Home office equipment stipend and monthly technology stipend
 
 
 
 
 </li>
 <li>
 
 
 
 
 Thirteen paid holidays per calendar year
 
 
 
 
 </li>
 <li>
 
 
 
 
 Flexible personal time off
 
 
 
 
 </li>
 <li>
 
 
 
 
 Annual employee bonus dependent on company and personal performance
 
 
 
 
 </li>
 <li>
 
 
 
 
 Annual company‑wide offsite
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Hiring Process
 
 
 
 
 
 
 
 
 Our interview process includes an initial screening conversation, followed by a series of conversations with the hiring manager and team. We aim to keep things efficient and give you a clear understanding of the role, team, and how we work.
 
 
 
 
 
 
 
 
 
 Our Culture
 
 
 
 
 
 
 
 
 We believe that our differences make us stronger, and we are committed to fostering a culture of respect, empathy, and understanding.
 
 
 
 <ul>
 <li>
 
 
 
 
 We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
 
 
 
 
 </li>
 <li>
 
 
 
 
 Our team is passionate and results‑oriented, striving to achieve excellence in everything we do.
 
 
 
 
 </li>
 <li>
 
 
 
 
 We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
 
 
 
 
 </li>
 <li>
 
 
 
 
 We recognise that by collaborating and working together, we can achieve our goals faster and more effectively.
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Why RSAC?
 
 
 
 
 
 
 
 
 The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community. We&rsquo;re always looking for imaginative and visionary individuals who share our passion for providing cutting‑edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organisations against cyberthreats.
 
 
 
 
 
 
 
 
 Our Values
 
 
 
 
 <ul>
 <li>
 
 
 
 
 
 Adaptability:
 
 In our ever‑changing world, we innovate through determination, creativity, and resourcefulness.
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Community:
 
 We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
 
 
 
 
 </li>
 <li>
 
 
 
 
 
 Excellence:
 
 Because we are where the world talks security, we have the highest expectations of ourselves and our partners.
 
 
 
 
 </li>
 </ul>
 
 
 
 
 Equal Opportunity Statement
 
 
 
 
 
 
 
 
 RSAC is an equal opportunity employer committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.
 
 
 
 
 &nbsp;
</div>

Email & Web Specialist

Living Proof

<div>Description:

The Associate Director, Influencer Marketing will help shape the next chapter of Living Proof&rsquo;s creator and community ecosystem. This is an exciting opportunity to build a cultural engine around our science-led storytelling, growing a passionate community of creators, advocates, and superfans who truly love our brand.
In this role, you will lead a team of four and own the strategy across influencer partnerships, community development, EMV growth, and Others Say paid media. You&rsquo;ll cultivate meaningful relationships across the beauty creator landscape, guide high-impact content, and manage all talent sourcing and contracting fully in-house. With strong experience in Tribe Dynamics, acquisition and retention programs, and platform-native content, you&rsquo;ll help grow Living Proof&rsquo;s brand love and measurable business results.
The ideal candidate brings deep expertise in beauty and creator ecosystems, exceptional strategic and relationship-building skills, and a track record of building programs that fuel fandom, conversation, and growth.
Key Responsibilities
Influencer Strategy &amp; Community Development<ul><li>
Build a comprehensive multi-tier influencer strategy aligned to brand goals, launches, and commercial priorities.</li><li>
Grow a thriving creator and community ecosystem, including superfans, nano/micro advocates, stylists, scientists, and top-tier creators, to build true brand fandom.</li><li>
Lead sourcing, vetting, and long-term relationship development across TikTok, Instagram, YouTube, and emerging platforms.</li><li>
Ensure all creator content aligns with Living Proof&rsquo;s brand positioning.</li><li>
Oversee all talent contracting fully in-house, including negotiation frameworks, scopes, and usage rights.</li></ul>
Campaign Leadership &amp; Integrated Planning<ul><li>
Lead the full lifecycle of influencer campaigns, from strategic concepting to briefs, execution, and post-launch optimization.</li><li>
Own the strategy for Others Say paid media assets, guiding your team as they develop briefs, source creators, negotiate contracts, and deliver high-performing assets.</li><li>
Partner cross-functionally to support hero launches, evergreen storytelling, brand tentpoles, and retail initiatives.</li><li>
Ensure campaigns meet brand, legal, and performance standards while delivering measurable results.</li></ul>
Content Development<ul><li>
Lead high-quality, platform-native influencer content development.</li><li>
Collaborate with Creative, Brand, and Social to ensure visual identity, tone, and messaging remain cohesive and accurate.</li><li>
Guide creators toward content optimized for platform behavior, engagement, and paid amplification in partnership with Head of Growth Marketing.</li><li>
Partner with Growth Marketing on organic creator-led content for boosting opportunities.</li></ul>
Cross-Functional Partnership<ul><li>
Collaborate with Brand Marketing and R&amp;D to ensure content reflects authentic science and product benefits.</li><li>
Work closely with PR to integrate creators into earned moments and press storytelling.</li><li>
Partner with Retail Marketing to support Sephora, Ulta, Amazon, and other retail initiatives.</li><li>
Work as part of Consumer Marketing team to ensure a cohesive brand narrative across every channel.</li></ul>
Trendspotting &amp; Category Insight<ul><li>
Identify emerging creators and test innovative new content formats and storytelling approaches.</li><li>
Pilot new ways of integrating science-forward content into creator partnerships.</li></ul>
Reporting &amp; Analytics<ul><li>
Own influencer analytics across EMV and EMV Retention %, content performance, efficiency, awareness, advocacy, and conversion.</li><li>
Use Tribe Dynamics to track EMV growth, competitive benchmarks, and category insights.</li><li>
Build dashboards and KPI frameworks that guide strategic investment across channels and influencer tiers.</li><li>
Provide actionable insights to VP of Consumer Marketing to shape future planning and optimization.</li></ul>
Team Leadership &amp; Development<ul><li>
Lead, coach, and inspire a team of four, fostering strategic thinking, operational excellence, and strong creator relationships.</li><li>
Build scalable processes for sourcing, contracting, briefing, campaign execution, and reporting.</li><li>
Champion cross-functional partnership, collaboration, and innovation across the Consumer Marketing team.</li></ul>
You&rsquo;ll Love This Job If&hellip;<ul><li>
You&rsquo;re energized by building community and brand fandom.</li><li>
You thrive in a creator-first, relationship-driven environment.</li><li>
You love turning science and storytelling into cultural impact.</li><li>
You&rsquo;re both creative and data-driven, comfortable leading with instinct and validating with insight.</li><li>
You want to build something meaningful, lasting, and industry-leading.</li></ul>
Requirements:
<ul><li>7+ years of influencer/creator marketing experience within beauty, luxury, or consumer lifestyle.</li><li>
Proven track record driving EMV growth, including expert use of Tribe Dynamics.</li><li>
Experience leading acquisition and retention-focused influencer workstreams.</li><li>
Demonstrated ability to manage and grow a team with experience leading at least 3+ direct reports.</li><li>
Strong experience with Others Say paid media asset development, creator sourcing, briefing, and contracting.</li><li>
Deep creator network and strong, established agency/manager relationships.</li><li>
Expertise across TikTok, Instagram, YouTube, and emerging platforms.</li><li>
Strong negotiation, communication, and presentation skills.</li><li>
Bachelor&rsquo;s degree required.</li></ul>
Annual Base Compensation range: $152,000 - $170,000 (commensurate with experience)
Living Proof is committed to an inclusive workplace with equal opportunities for all. Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve. At the same time, we will also remain compliant with all legal requirements. #LI-FC1</div>

Associate Director, Influencer Marketing

Smartleaf

<div>Position Overview:
This is Smartleaf's primary campaign and demand generation role. The person in this seat owns the programs that generate pipeline: outbound and ABM campaigns, email nurture sequences, event and webinar promotion, and content distribution. They also serve as the day-to-day HubSpot administrator, ensuring the platform is well-configured, workflows are functioning, and contacts are clean and properly segmented.
This role is for someone who understands the full buyer journey, can design programs that move prospects through it, and can execute those programs themselves inside HubSpot without heavy support. They will work alongside the writer (who supplies content) and in tight partnership with sales (who shares pipeline accountability). 
Company Overview:
 
Smartleaf is an automated portfolio management rebalancing SaaS solution that makes it possible for wealth advisors to deliver highly personalized, tax-optimized portfolio management with unprecedented expertise, scale and efficiency.
Our RIA subsidiary, Smartleaf Asset Management (SAM), leverages Smartleaf software to provide an outsourced service for the review, rebalancing and trading of personalized and tax-optimized portfolios.
Our solution enables wealth advisors&mdash;Registered Investment Advisors (RIAs), bank trusts, and platforms serving them&mdash;to greatly improve the quality of their portfolio management and spend much less time doing it.
Our system saves or defers more in taxes than most investors pay in wealth advisory fees. We make working with direct indexes as easy as working with ETFs. We are the first system to support automated tax-optimized portfolio management at the household level. We make multi-year tax-optimized transitions effortless. We enable a firm&rsquo;s entire book to be managed by one FTE. And more.
We support an industry-wide shift away from the largely false promise of market-beating returns towards the more valuable and sustainable role of being each investor&rsquo;s &quot;lifetime financial coach.&quot; Our clients are ambitious firms that embrace this vision.
Whether clients work with Smartleaf or SAM, they typically engage us to manage their entire book. Smartleaf software is currently used to generate customized, tax-optimized trades for roughly $85B in assets. SAM, launched in 2020, has $4.5B in AUM. 
Key Responsibilities:
Campaign &amp; Demand Generation Responsibilities<ul><li>
Design and execute campaigns and ABM targeting Smartleaf&rsquo;s core market of RIAs, wealth managers, and enterprise wealth management firms</li><li>
Build and manage email nurture sequences in HubSpot across multiple buyer segments and funnel stages, from first touch through sales-ready</li><li>
Own event and webinar promotion end-to-end: pre-event campaigns, registration workflows, post-event follow-up sequences, and lead capture</li><li>
Develop and execute content distribution strategy across email, LinkedIn, and owned channels; partner with the writer to align content calendar to pipeline goals</li><li>
Build and manage a basic SEO content program in collaboration with the writer, identifying keyword opportunities and ensuring content is distributed for organic reach</li><li>
Run structured A/B tests on messaging, subject lines, CTAs, and audience segments; report results and iterate</li><li>
Partner tightly with sales on pipeline targets, lead handoff, MQL definitions, and regular pipeline reviews</li></ul>
Marketing Communication &amp; Lead Generation<ul><li>
Serve as primary HubSpot administrator: manage user access, contact properties, list segmentation, and platform hygiene</li><li>
Build and maintain HubSpot workflows, enrollment logic, and automation sequences that support campaign programs</li><li>
Own lead scoring model and lifecycle stage definitions in collaboration with sales</li><li>
Maintain contact database health: list hygiene, deduplication, opt-out compliance, and CAN-SPAM adherence</li><li>
Set up campaign tracking infrastructure including UTM parameters and campaign attribution in HubSpot</li><li>
Produce recurring HubSpot-based campaign performance reports and share with marketing and sales leadership</li></ul>
Ideal Candidate Profile<ul><li>
3-5 years in B2B marketing with hands-on experience in both campaign/demand gen execution and HubSpot administration. Experience in financial services, specifically wealth management is a plus!</li><li>
Proven track record building campaigns, ABM, or nurture programs that contributed measurably to pipeline</li><li>
HubSpot Marketing Hub certification preferred; direct experience building workflows, sequences, and lists required</li><li>
Experience with event and webinar promotion workflows including pre/post automation</li><li>
Comfortable working in a lean team &mdash; this role requires both strategic thinking and hands-on execution</li><li>
Background in fintech, wealth management tech, or B2B SaaS strongly preferred</li><li>
Sales-aligned mindset: has worked against shared pipeline targets and understands MQL-to-SQL handoff</li></ul> 
Why Join Smartleaf?<ul><li>
Impact: Shape and scale the marketing strategy of a firm transforming wealth management.</li><li>
Compensation: $105,000-$135,000 per year + stock options.
</li><li>
Benefits: Health insurance with $0 deductible; market holidays + 20 days PTO.
</li><li>
Flexibility: Option for remote work.</li></ul> 
Interview Process<ul><li>
Initial recruiter screen</li><li>
Hiring manager interview</li><li>
A cross-functional team member interview</li><li>
A short case study presentation with a committee</li></ul></div>

Demand Generation Marketing Manager

Ascending

<div><h2 class="jobSectionHeader">Project Implementation Manager (ERP &amp; CRM)</h2>
Location: Greater Boston Area (Remote) 
Duration: 12 Months Contract (Potential for Extension) 
Primary Focus: Salesforce CPQ &amp; NetSuite Modernization<h3 class="jobSectionHeader">
Position Summary</h3>
We are seeking a strategic and results-oriented Project Manager / Implementation Manager to lead the end-to-end planning and execution of enterprise-level ERP and CRM initiatives. This role is central to our digital transformation, specifically focusing on the integration and rollout of Salesforce CPQ and NetSuite.
The ideal candidate will be a proactive leader capable of orchestrating complex system migrations, managing cross-functional technical teams, and ensuring high-level stakeholder alignment. You will be responsible for the project lifecycle from initial requirements gathering through post-go-live stabilization, ensuring all deliverables meet rigorous quality and budgetary standards.<h3 class="jobSectionHeader">
Key Responsibilities</h3><h4 class="jobSectionHeader">
Strategic Planning &amp; Execution</h4><ul><li>
Project Lifecycle Management: Orchestrate the full implementation lifecycle for ERP and CRM workstreams, with specialized oversight of Salesforce CPQ and NetSuite modules.</li><li>
Scope &amp; Governance: Define comprehensive project scopes, success criteria, and governance models in collaboration with executive sponsors and business leads.</li><li>
Roadmap Development: Establish and maintain detailed project schedules, resource allocation models, and budget tracking to ensure milestone achievement.</li></ul><h4 class="jobSectionHeader">
Technical Oversight &amp; Delivery</h4><ul><li>
Implementation Leadership: Guide cross-functional teams through system design, configuration, and customization, ensuring technical solutions align with business objectives.</li><li>
Data &amp; Integration: Oversee critical data migration strategies and system integration tasks, ensuring data integrity and seamless interoperability between platforms.</li><li>
Quality Assurance: Facilitate User Acceptance Testing (UAT), bug tracking, and remediation efforts to guarantee a high-quality production release.</li></ul><h4 class="jobSectionHeader">
Stakeholder &amp; Change Management</h4><ul><li>
Communication Hub: Serve as the primary liaison between business users, technical architects, and third-party consultants/vendors.</li><li>
Risk Mitigation: Proactively identify project bottlenecks and risks, developing robust mitigation strategies to maintain project velocity.</li><li>
Operational Readiness: Lead change management activities, including the development of training materials and knowledge transfer sessions for post-launch support teams.</li></ul><h3 class="jobSectionHeader">
Required Experience &amp; Qualifications</h3><h4 class="jobSectionHeader">
Core Requirements</h4><ul><li>
Professional Experience: 5+ years of dedicated project management experience, specifically leading large-scale ERP and CRM implementations.</li><li>
Platform Expertise: Demonstrated success managing high-complexity projects involving Salesforce CPQ and NetSuite.</li><li>
Methodology: Proficiency in Agile, Waterfall, and Hybrid project management frameworks, with hands-on experience using tools such as Jira, Smartsheet, or MS Project.</li><li>
Education: Bachelor&rsquo;s degree in Information Systems, Business Administration, Computer Science, or a related field.</li></ul><h4 class="jobSectionHeader">
Technical &amp; Professional Competencies</h4><ul><li>
Business Acumen: Deep understanding of core business processes, including Finance, Sales Operations, Supply Chain, and Revenue Recognition.</li><li>
Communication: Exceptional verbal and written communication skills, with the ability to translate technical complexities for non-technical executive audiences.</li><li>
Leadership: Proven ability to manage distributed/remote teams and coordinate effectively with external vendor resources.</li></ul><h3 class="jobSectionHeader">
Preferred Qualifications</h3><ul><li>
Certifications: PMP, CSM (Certified Scrum Master), or platform-specific certifications (Salesforce/NetSuite).</li><li>
Industry Experience: Prior experience within the Alarms or Security Services industry is highly desirable.</li><li>
Geographic Preference: Candidates based in the Greater Boston area are preferred for occasional onsite strategic sessions.</li></ul>
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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ERP & CRM Project Implementation Manager

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