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business and data analyst Jobs in New York

business and data analyst

digital marketing analyst Jobs in New York

digital marketing analyst

market research analyst

marketing data analyst

Shake Shack

<div>
 
 Our secret to leading the way in hospitality? We put our people first!
 
 
 
 At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you&rsquo;ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
 
 
 Join us and Be a Part of Something Good.
 
 
 
 Job Summary
 
 
 
 The Digital Marketing Analyst is responsible for capturing, analyzing, and visualizing digital media performance to support Shake Shack&rsquo;s marketing and business objectives. This role leads the development of dashboards and insights using tools like Google Analytics and Data Studio, while also managing the company&rsquo;s Marketing Mix Model. The Analyst collaborates with cross-functional teams and vendors to inform strategy, optimize marketing spend, and forecast performance outcomes. Strong technical skills, attention to data quality, and the ability to educate stakeholders on analytics solutions are essential for success in this role.
 
 
 
 Job Responsibilities And Duties
 
 
 
 <ul>
 <li>
 Own the data orchestration, visualization, and analysis of Shake Shack&rsquo;s marketing and product efforts related to web, app, kiosk, and CRM
 </li>
 <li>
 Gathers and mines data from all relevant sources, including disparate data sources, which include Snowflake, Google Analytics, and external data sources
 </li>
 <li>
 Utilize third-party marketing mix model platform to report on historical marketing performance and forecast impact of suggested re-allocation strategies
 </li>
 <li>
 Partner with external agencies to steer analytics requirements and gather data where needed from marketing partners and external applications
 </li>
 <li>
 Serve as a key resource for understanding the customer journey as it relates to marketing/product and own segmentation of database to optimize marketing efforts
 </li>
 <li>
 Develops powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders using Tableau and Google Data Studio, along with ad hoc requests using software/tools such as Excel
 </li>
 <li>
 Analyzes data identifying trends and patterns related to guest (CRM) segments, marketing performance, web/app analytics, and user experience
 </li>
 <li>
 Forecasts and/or predicts guest behavior based upon trends, research and analysis
 </li>
 <li>
 Performs data validation and quality assurance on stakeholder reporting
 </li>
 <li>
 Writes clear, succinct, and actionable analytical and informational reports for all levels of the organization
 </li>
 <li>
 Researches and responds to information requests from internal/external departments and management
 
 
 
 </li>
 </ul>
 
 Knowledge, Skills, Abilities
 
 
 
 <ul>
 <li>
 Proficiency in data analysis, interpretation and presentation using MS Office tools is essential
 </li>
 <li>
 Strong analytical skills and comfortable working with large data sets
 </li>
 <li>
 Critical thinking skills, writing skills, communication skills, consulting skills and ability to work within a team
 </li>
 <li>
 Ability to develop analytical frameworks and generate/communicate business insights
 </li>
 <li>
 Attention to detail, high aptitude for problem-solving and a natural interest in understanding and explaining consumer behavior/business
 </li>
 <li>
 Strong knowledge of best practices for dashboards and visualizations is required
 </li>
 <li>
 Ability to take complex data and visualize it into a business story
 </li>
 <li>
 Strong SQL development skills desired, writing complex queries and stored procedures with SQL
 </li>
 <li>
 Ability to identify/clarify campaign objectives and lead the development of KPIs that address these objectives
 
 
 
 </li>
 </ul>
 
 Education Requirements
 
 
 
 
 Requirements - Education, Experience, Physical, and Competencies
 
 
 
 High School Diploma or Equivalent
 
 
 
 Bachelor's Degree - Preferred
 
 
 
 
 Education or Certificate Details
 
 
 
 <ul>
 <li>
 BS Graduate degree in Marketing, Statistics, Mathematics, or other quantitative fields preferred
 </li>
 <li>
 Experience working in a fast-paced, dynamic and agile development lifecycle desired 2+ years of expert-level experience with marketing analytics tools (e.g. Adobe Analytics, Google Analytics)
 </li>
 <li>
 2+ years of SQL experience preferred
 </li>
 <li>
 2+ years of Alteryx experience preferred
 </li>
 <li>
 Experience with the restaurant industry or a high growth organization is a plus
 
 
 
 </li>
 </ul>
 
 Work Experience
 
 
 
 2-4 years
 
 
 
 Physical Requirements
 
 
 
 Basic keyboarding or other repetitive motions
 
 
 
 Benefits At Shake Shack
 
 
 
 A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
 
 
 <ul>
 <li>
 Weekly Pay and Performance bonuses
 </li>
 <li>
 Shake Shack Meal Discounts
 </li>
 <li>
 Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
 </li>
 <li>
 Medical, Dental, and Vision Insurance*
 </li>
 <li>
 Employer Paid Life and Disability Insurance*
 </li>
 <li>
 401k Plan with Company Match*
 </li>
 <li>
 Paid Time Off*
 </li>
 <li>
 Paid Parental Leave*
 </li>
 <li>
 Access to Employee Assistance Program on Day 1
 </li>
 <li>
 Pre-Tax Commuter and Parking Benefits
 </li>
 <li>
 Flexible Spending and Dependent Care Accounts*
 </li>
 <li>
 Development and Growth Opportunities
 </li>
 <li>
 Eligibility criteria applies
 
 
 
 </li>
 </ul>
 Pay Range - $88,843.75 - $116,656.25
 
 
 Click the "
 
 Apply
 
 " button above to apply for this opening.
 
 
 
 About Us
 
 
 
 Beginning as a hot dog cart in New York City&rsquo;s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built&hellip;and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
 
 
 
 Shake Shack is an Equal Opportunity Employer
 
 
 
 All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
</div>

Digital Marketing Analyst

Tommy Hilfiger

<div>Be part of an iconic story.
TOMMY HILFIGER is one of the world&rsquo;s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger&rsquo;s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)
POSITION SUMMARY:
The Americas Media team is 5 people strong and works with the Marketing, Ecommerce, Retail and Wholesale teams within the North American region. Our role is to ensure that our brand or commercial message - whichever the stage of the funnel - reaches the right consumer at the right moment. Together with our agency of record, our mission is to drive Tommy Hilfiger&rsquo;s media practice to new heights embracing innovation and continual improvement through a &lsquo;Test &amp; Learn&rsquo; and scale mentality.
The Digital Media &amp; Marketing Analyst will be responsible for gathering, analyzing, and interpreting data from various digital marketing channels to inform marketing strategies and optimize campaign performance. You will collaborate closely with cross-functional teams and an external media agency to develop data driven insights and recommendations that drive business growth and improve ROI.
PRIMARY RESPONSIBILITIES:
<ul><li>Track, analyze, and report on paid media campaigns for full funnel customer journey across US and Canada
</li><li>Transform data into actionable strategic insights and recommendations to optimize the customer experience. Asses the impact of creative, audience targeting and campaign structure strategies</li>
<li>Support MMM (Marketing Mix Modeling) &amp; MTA (Multi-Touch Attribution) data collection, data organization, insight gathering, and measurement plans with various stakeholders</li>
<li>Develop and maintain reports and performance metrics to track key performance indicators (KPIs) and measure the effectiveness of marketing initiatives</li>
<li>Conduct in-depth analysis of customer behavior and campaign attribution to identify trends, insights and opportunities for optimization</li>
<li>Collaborate with marketing teams to design A/B tests, experiments, and multivariate tests to optimize marketing campaigns and user experiences</li>
<li>Evaluate full funnel paid media performance and provide recommendations for content, budget allocations and segmentation</li>
<li>Manage media platforms data integration and reporting across US and Canada
</li><li>Work with developers and third-party agencies to ensure media pixels are working appropriately. Assist teams with campaign tracking.</li>
<li>Provide analysis support for cross functional strategic projects spanning mar.keting, PR, merchandising, operations, and finance</li>
<li>Support ad-hoc analysis and strategic projects as needed to support business objectives</li>
<li>Build, update, and maintain dynamic dashboards in Looker to deliver accurate, timely and actionable insights for cross functional stakeholders</li>
</ul>
QUALIFICATIONS: 
<ul><li>2-3 years of experience in digital marketing analytics, with a focus on data analysis, reporting and optimization</li>
<li>Experience with web analytics tools such as Adobe Analytics/Google Analytics/Coremetrics, social media platforms, DSPs (Demand Side Platform e.g. DoubleClick Bid Manager) and DMP (Data Management Platform e.g. Salesforce/Krux) to extract campaign analytics data, Ad servers (e.g. DoubleClick Campaign Management)</li>
<li>Strong grasp of full funnel marketing strategy and how analytics can drive decision-marking throughout the customer journey</li>
<li>Knowledge of digital marketing channels, strategies, and best practices, including SEO, SEM, social, affiliates, display, video, and CTV advertising</li>
<li>Excellent communication skills, with a knack for turning complex data into clear, actionable insights</li>
<li>Proven ability to take initiative and work collaborately across cross functional teams</li>
<li>Experience with A/B testing a plus</li>
<li>Ability to thrive in a fast-paced dynamic environment</li>
<li>Rigorous attention to detail and problem-solving skills</li>
<li>Curious, innovative and proactive in indefiying trends, opportunities and areas for optimzation</li>
<li>Bachelor&rsquo;s Degree (preferred in quantitative field such as Economics, Mathematics, Statistics, or Computer Science/Engineering)</li>
</ul>
SKILLS:<ul>
<li>
Solid experience with Web Analytics (e.g. Adobe Analytics or Google Analytics)</li>
<li>Skilled in ad servers, DSPs, and general ad technology.</li>
<li>Strong analytical skills and a natural affinity for numbers is key. You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed, as well as possess the ability to think through rule-based segmentation logic and explain this to others.</li>
<li>High attention to detail, and good organizational skills, with a deep understanding of digital marketing and advertising approaches across display, video, programmatic, SEM, social, affiliate, marketing automation/e-mail, search, and social platforms.</li>
<li>Utilization of a DMP for maximizing marketing executions and establishing consumer journey path</li>
<li>A passion for everything digital, with an active interest and understanding of online advertising industry trends.</li>
<li>You possess strong communication, presentation and relationship building skills</li>
<li>Excellent communicator: must be able to translate data into clear insights and actions</li>
<li>Ability to translate complex data into actionable insights and recommendations for non-technical stakeholders</li>
<li>Skilled in writing and conveying ideas in a clear, compelling and concise way</li>
<li>Strong planning and execution skills</li>
<li>Results oriented but flexible and adaptable in how you achieve those results with others</li>
<li>Comfortable with uncertainty and ambiguity that comes with working with large cross functional/brand teams</li>
<li>Innovative thinker, team player, results driven wanting to make impact</li>
<li>While this role does not have the responsibility for the direct management of a budget it will be necessary for the person in this role to be fully versed in the media plans and allocated budgets for each of the brands so as to be able to plan for media and audience application accordingly</li>
<li>Makes recommendations across media channels to be aligned on with larger team to drive overall business performance</li>
<li>Demonstrate keen ability to identify all options within a circumstance with holistic view of variables (costs, effectiveness, goals, alignment with business priorities, etc.) to allow for solid, reason based decisions to be made and topline highlights to be escalated when necessary for quick resolve</li>
<li>Needs to think strategically and creatively. This is a dynamic role that will evolve day to day. The ideal candidate will provide proactive feedback and leverage best practices to make decisions across our media strategy and performance. Ability to multi-task, collaborate, and be a proactive team player</li>
<li>Ability to work in fluid environment with changing priorities. Ability to meet deadlines with frequent changes to projects</li>
</ul>
#LI-LS2
#LI-Hybrid
The Company will not sponsor applicants to this position for work visas or any other work permits
Pay Range:$74,100-$100,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.
Your Wellbeing is Our Priority
At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:<ul>
<li>
Pay &amp; Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.</li>
<li>
401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.</li>
<li>
Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.</li>
<li>
Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.</li>
<li>
Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.</li>
<li>
Education Assistance: Receive support for continued education including tuition reimbursement.</li>
<li>
Associate Discount: Shop at our company outlets and e-commerce sites at a discount.</li>
</ul>
Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That&rsquo;s the Power of Us, that&rsquo;s the Power of PVH+. 
One of PVH&rsquo;s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion &amp; Diversity at PVH here.
PVH Corp. or its subsidiary (&quot;PVH&quot;) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant&rsquo;s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.</div><div></div>

Media Analyst - Tommy Hilfiger

The TCW Group, Inc.

<div><h2 class="jobSectionHeader">Position Summary
</h2><div><div><div><div>TCW is a leading global asset management firm with more than five decades of investment experience and a broad range of products across fixed income, equities, emerging markets, and alternative investments. TCW&rsquo;s clients include many of the world&rsquo;s largest corporate and public pension plans, financial institutions, endowments and foundations, as well as financial advisors and high net worth individuals.</div><div></div><div> 
The Marketing Automation &amp; Data marketer plays a central role in powering TCW&rsquo;s digital client marketing ecosystem. This leader owns the strategy, implementation, and optimization of marketing automation workflows, data pipelines, and performance analytics that support institutional, intermediary, and advisor audiences.</div><div>
This individual brings deep expertise in HubSpot, CRM connectivity, marketing data governance, and analytics&mdash;combined with a strong understanding of the asset management landscape and how digital engagement contributes to client experience, acquisition, and retention.</div><div>
This role acts as a connector across marketing, distribution, digital, and content teams.</div>
</div></div></div><h2 class="jobSectionHeader">Essential Duties
</h2><div><div><div>Strategy &amp; Enablement:<ul><li>
Develop and execute TCW&rsquo;s marketing automation roadmap to enhance engagement and campaign efficiency across audiences and digital properties.</li><li>
Serve as the primary owner of HubSpot, translating marketing best practices into business requirements across system architecture, segmentation strategy, integrations, workflow automation, and governance.</li><li>
Partner with IT and marketing stakeholders to align automation workflows with content, digital, and event activation strategies.</li><li>
Collaborate closely with IT, Distribution and CRM teams to ensure bi-directional data flows that support sales alignment, outreach prioritization, and client engagement objectives.</li><li>
Implement governance frameworks for data integrity, privacy compliance (GDPR/CCPA), and marketing data standards across channels.</li><li>
Act as a marketing operations leader supporting client marketing programs across audiences, asset classes, and geographies.</li></ul>
Campaign Execution &amp; Optimization<ul><li>
Design emails, write copy, and deploy automated workflows and journeys (nurture, content-triggered sequences, event follow-ups) that improve lead quality and client experience.</li><li>
Optimize campaign performance through A/B testing, segmentation refinement, automation scoring logic, and behavioral targeting.</li><li>
Build, manage, and evolve lead-scoring and routing models to ensure marketing-qualified leads reach the right channels in Distribution.</li><li>
Strengthen digital client experience journeys by integrating web triggers, content consumption behavior, and CRM data.</li><li>
Support multichannel execution by providing automation frameworks that align with TCW&rsquo;s broader digital marketing and client engagement strategies.</li><li>
Ensure alignment with brand, compliance, and regulatory requirements across all automated client touchpoints.</li></ul>
Data, Integration and Feedback:<ul><li>
Be the liaison between Marketing, IT, CRM, and Data teams to ensure clean, accurate, connected marketing datasets.</li><li>
Manage integrations between HubSpot, CRM systems, analytics platforms, and other MarTech tools.</li><li>
Develop dashboards that visualize performance across channels, campaigns, audiences, and content consumption patterns.</li><li>
Establish ongoing feedback loops to enable the Content Strategy team to turn engagement trends into insights that guide future content themes, formats, SEO opportunities, and distribution choices.</li></ul>
Analytics &amp; Reporting:<ul><li>
Define and track KPIs tied to engagement, conversion, client journey progression, and pipeline contribution.</li><li>
Partner with stakeholders to produce monthly and quarterly reporting that connects marketing activity to commercial impact.</li><li>
Translate analytics into clear tactical recommendations that guide editorial direction, campaign timing, and segmentation strategy.</li><li>
Provide insights that strengthen client experience initiatives, aligning with Marketing and enterprise priorities.</li></ul>
</div></div></div><h2 class="jobSectionHeader">Required Qualifications
</h2><div><div><div><ul><li>Bachelor&rsquo;s degree in Marketing, Data Analytics, Business, Finance, or related field.</li><li>
Minimum of five years of experience in marketing automation, marketing data analytics, or marketing operations&mdash;preferably in financial services or asset management.</li><li>
Expert-level proficiency in HubSpot (required); experience with CRM integrations (e.g., Salesforce) strongly preferred.</li><li>
Strong understanding of digital client journeys across institutional, intermediary, and advisor audiences.</li><li>
Hands-on experience with segmentation, behavioral triggers, lead-scoring, and workflow design.</li><li>
Proficiency with analytics tools such as Google Analytics, Tableau, Power BI, or equivalent.</li><li>
Strong analytical and problem-solving skills with the ability to translate complex data into actionable insight.</li><li>
Excellent communication skills, with the ability to work across marketing, distribution, and digital teams.</li><li>
Highly organized, collaborative, proactive, and comfortable owning end-to-end processes.</li></ul><div></div><div> 
Estimated Compensation:</div><div>
Base Salary: For an NY based position, the base salary range is $115K - 130K. This is an anticipated range for the base salary only.</div><div>
Other Compensation: Eligible to be considered for an annual discretionary bonus.</div><div>
Benefits: Eligible for TCW&rsquo;s comprehensive benefits package. 
 
#LI-JS1</div></div></div></div></div>

AVP, Marketing Automation & Data

GeistM

<div>Job Title: Manager, Growth Marketing
Location: New York, New York
Salary: $75,000 - $95,000
Who we are:
GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content, innovative marketing strategies, and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.
About the position:
We are looking for a Manager to join our Strategic Growth Team. GeistM is uniquely positioned to drive performance marketing results through Native Networks, Paid Social, and Search. We work with e-comm &amp; DTC brands across a variety of different client verticals, such as home &amp; lifestyle, fashion &amp;beauty, food &amp; beverage, and more.
As a key member of our Strategic Growth team, you&rsquo;ll play a key role in building/fostering relationships with clients and campaign strategy across paid social and native to achieve client CPA/ROAS targets.
As a Manager you are expected to foster the growth and development of our Analyst and Senior Analyst team. This includes setting quarterly OKRs, weekly one-on-one check-ins, conducting mid-year and end-of-year reviews, measuring employee performance and delivering consistent feedback.
To be successful in this role, you should have experience with paid social for performance/growth marketing. You will collaborate with our in-house content &amp; creative teams for strategy and execution of paid social or native campaigns, including account setup, account management, data analysis, optimizations, strategy development, team leadership, and vertical growth/scale.
What you&rsquo;ll do:<ul><li>
Manage 1-2 direct reports using the appropriate tools to foster growth and support them in their daily responsibilities;</li><li>
Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations;</li><li>
Conduct analysis that results in actionable insights and data-driven recommendations;</li><li>
Knowledge of search campaign set-up: keyword development, ad copy creation &amp; testing, account set-up and restricting, bid and budget management;</li><li>
Lead vertical meetings and own scaling, performance, pacing, and revenue projections</li><li>
Oversee client calls and foster relationships, actively participate in account kick-offs;</li><li>
Knowledge of industry trends;</li><li>
Cultivate and build relationships with our partners.</li></ul>
What you should have:<ul><li>
Bachelor&rsquo;s degree required, in Marketing, Finance, Business, Management or similar field;</li><li>
4-6 years experience in a Performance Marketing role or similar role running digital marketing campaigns;</li><li>
Experience with project management tools (Monday.com) is a plus;</li><li>
Experience managing direct reports;</li><li>
Experience in a collaborative team environment;</li><li>
An ability to think outside the box and be creative;</li><li>
Excellent oral and written communication skills;</li><li>
Excellent data analysis/problem solving skills</li></ul>
Why you should come work with us:<ul><li>
Great coworkers and a fun collaborative environment;</li><li>
Flexible hybrid structure - Required 1 day in office per week</li><li>
Career growth and leadership opportunities;</li><li>
Opportunity to work with clients globally;</li><li>
Many technical and business challenges to solve.</li></ul>
XuMRldBm9k</div>

Manager, Growth Marketing

NightSea

<div>Market Research Analyst &ndash; Apparel
Location: Remote
Salary: $60,000 - $90,000
About Us:
Nightsea Inc is part of Sailvan Times, a publicly traded e-commerce company. We provide multiple product lines and services, serving a global audience through major platforms and direct-to-consumer websites. Focused on innovation and growth, our mission is to deliver exceptional products and seamless shopping experiences to customers worldwide. 
 
Position Summary: 
 We are seeking a data-driven and fashion-savvy Market Research Analyst to support strategic planning, product development, and growth initiatives within the apparel industry. This role is ideal for someone who combines strong analytical skills with a passion for consumer trends and retail dynamics. You will gather, analyze, and translate market intelligence into clear insights that guide product, marketing, and merchandising decisions. 
Key Responsibilities<ul><li>
Conduct in-depth research on consumer demand, fabric preferences, style trends, and pricing expectations within large-scale apparel retail environments</li><li>
Collaborate with the product development team to create new categories or collections that align with market insights</li><li>
Support branding and marketing departments with research related to brand positioning, consumer feedback, influencer partnerships, and digital content trends</li><li>
Analyze internal sales data and market intelligence to generate actionable insights</li><li>
Monitor seasonal fashion cycles, competitor strategies, and global apparel trends</li><li>
Design and execute surveys, questionnaires, and user interviews to support deeper understanding of customer needs</li><li>
Compile insights and present findings in clear reports, charts, and visual summaries for key stakeholders</li><li>
Maintain and regularly update internal databases of trend, pricing, and consumer data</li></ul>
Basic Qualifications<ul><li>
Bachelor&rsquo;s degree in a relevant field (e.g., marketing, fashion merchandising, business, economics, or data analytics)</li><li>
2&ndash;5 years of experience in apparel market research, retail analytics, product strategy, or a related field</li><li>
Strong skills in data interpretation, market analysis, and consumer insight development</li><li>
Excellent communication and presentation skills</li><li>
Strong organizational and multitasking abilities; ability to thrive in a fast-paced environment</li><li>
Interest in fashion, apparel retail, and consumer behavior</li></ul>
Preferred Qualifications<ul><li>
Experience working with fashion retailers, department stores, or trend forecasting firms</li><li>
Familiarity with data and research platforms (e.g., Google Trends, NPD, Mintel, Similarweb)</li><li>
Basic understanding of fabrics, apparel construction, and fashion buying cycles</li><li>
Proficiency in Excel, PowerPoint, Tableau, or other analytics tools</li><li>
Exposure to influencer analysis, consumer segmentation, or brand monitoring</li><li>
Self-starter with curiosity, initiative, and the ability to contribute beyond assigned tasks</li></ul><div><ul><li>
Fluency in Chinese communication is preferred, but not required.</li></ul></div>
Benefits:<ul><li>
Medical, Dental, and Vision Insurance</li><li>
Paid time off (PTO), Paid Holidays, and Paid Sick Leave</li><li>
401(k) and employer matching</li><li>
Health Saving Account (HSA)</li></ul></div>

Market Research Analyst

<div>
 Job Title: Manager, Strategic Growth
 
 
 Location: New York, New York
 
 
 Salary: $75,000 - $95,000
 
 
 Who we are:
 
 
 GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content, innovative marketing strategies, and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.
 
 
 About the position:
 
 
 We are looking for a Manager to join our Strategic Growth Team. GeistM is uniquely positioned to drive performance marketing results through Native Networks, Paid Social, and Search. We work with e-comm &amp; DTC brands across a variety of different client verticals, such as home &amp; lifestyle, fashion &amp;beauty, food &amp; beverage, and more.
 
 
 As a key member of our Strategic Growth team, you&rsquo;ll play a key role in building/fostering relationships with clients and campaign strategy across paid social and native to achieve client CPA/ROAS targets.
 
 
 As a Manager you are expected to foster the growth and development of our Analyst and Senior Analyst team. This includes setting quarterly OKRs, weekly one-on-one check-ins, conducting mid-year and end-of-year reviews, measuring employee performance and delivering consistent feedback.
 
 
 To be successful in this role, you should have experience with paid social for performance/growth marketing. You will collaborate with our in-house content &amp; creative teams for strategy and execution of paid social or native campaigns, including account setup, account management, data analysis, optimizations, strategy development, team leadership, and vertical growth/scale.
 
 
 What you&rsquo;ll do:
 
 
 <ul>
 <li>
 Manage 1-2 direct reports using the appropriate tools to foster growth and support them in their daily responsibilities;
 </li>
 <li>
 Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations;
 </li>
 <li>
 Conduct analysis that results in actionable insights and data-driven recommendations;
 </li>
 <li>
 Knowledge of search campaign set-up: keyword development, ad copy creation &amp; testing, account set-up and restricting, bid and budget management;
 </li>
 <li>
 Lead vertical meetings and own scaling, performance, pacing, and revenue projections
 </li>
 <li>
 Oversee client calls and foster relationships, actively participate in account kick-offs;
 </li>
 <li>
 Knowledge of industry trends;
 </li>
 <li>
 Cultivate and build relationships with our partners
 
 
 </li>
 </ul>
 What you should have:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required, in Marketing, Finance, Business, Management or similar field;
 </li>
 <li>
 4-6 years of experience in a Performance Marketing role or similar role running digital marketing campaigns;
 </li>
 <li>
 Experience with project management tools (Monday.com) is a plus;
 </li>
 <li>
 Experience managing direct reports;
 </li>
 <li>
 Experience in a collaborative team environment;
 </li>
 <li>
 An ability to think outside the box and be creative;
 </li>
 <li>
 Excellent oral and written communication skills;
 </li>
 <li>
 Excellent data analysis/problem-solving skills
 
 
 </li>
 </ul>
 Why you should come work with us:
 
 
 <ul>
 <li>
 Great coworkers and a fun collaborative environment;
 </li>
 <li>
 Flexible hybrid structure - Required 1 day in office per week
 </li>
 <li>
 Career growth and leadership opportunities;
 </li>
 <li>
 Opportunity to work with clients globally;
 </li>
 <li>
 Many technical and business challenges to solve.
 
 
 </li>
 </ul>
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</div>

Manager, Strategic Growth

DRUM Associates

<div>
 
 
 Business Process Automation Analyst
 
 
 
 
 
 
 Our client, a leading Media &amp; Entertainment organization, is seeking a Business Process Automation Analyst to support their enterprise-wide AI and automation initiatives. This is a strategic, highly visible role focused on identifying, evaluating, and prioritizing AI and automation use cases across multiple business units. This is not an implementation or hands-on engineering role. Instead, you will partner with stakeholders across technical and business teams to understand their needs, gather detailed requirements, and recommend the right processes, platforms, and tools.
 
 
 
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Conduct deep requirement gathering sessions with stakeholders across cloud, SaaS, marketing, and internal application teams.
 </li>
 <li>
 Evaluate existing and incoming AI/automation use cases to determine priority, feasibility, and business value.
 </li>
 <li>
 Document needs, timelines, and key decision points in a structured format.
 </li>
 <li>
 Develop clear recommendations on tools, platforms, and processes.
 </li>
 <li>
 Understand APIs and modern technology environments at a functional level.
 </li>
 <li>
 Partner closely with internal leads who manage platforms such as Boomi.
 </li>
 <li>
 Work independently while maintaining strong cross-functional communication.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 4&ndash;8+ years in a Business Analyst, Technical Analyst, or Product Analyst role.
 </li>
 <li>
 Strong experience with requirement gathering, stakeholder interviews, and process documentation.
 </li>
 <li>
 Background working with technical teams (cloud, SaaS, platform teams) and marketing/communications groups.
 </li>
 <li>
 High-level understanding of APIs and modern cloud/SaaS ecosystems.
 </li>
 <li>
 Experience supporting AI, automation, digital transformation, or emerging tech initiatives is highly beneficial.
 </li>
 <li>
 Exceptional communication skills and the ability to simplify complex topics for business stakeholders.
 </li>
 <li>
 Comfortable working with ambiguity and building structure where none exists.
 </li>
 <li>
 Ability to work across multiple groups without being a deep specialist in one domain.
 </li>
 </ul>
 
 
</div>

Business Process Automation Analyst

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