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InMarket

<div><p><b>Job </b><b>Title: </b>Director, GTM Marketing - Activation
</p><p><b>Location: </b>Remote - US Only</p><br>
<p></p>
<p><b>
About InMarket</b></p>
<p>
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today's top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.</p>
<ul><li>Source: Wordstream US Google Display Benchmarks for Mobile Media</li></ul>
<h3 class="jobSectionHeader"><b>
About the Role</b></h3>
<p>
We are seeking a<b> Director, GTM Marketing </b>to lead go-to-market strategy and execution for our Activation business.</p>
<p>
This role is responsible for driving positioning, commercialization, and pipeline acceleration for Activation solutions. You will partner closely with business-line leadership and Sales to ensure marketing efforts are aligned to revenue priorities and executed with discipline.</p>
<p>
This is a high-impact role for someone who combines strong Product Marketing fundamentals with hands-on execution and cross-functional leadership.</p><br>
<p></p>
<p><b>
What You Will Do</b></p>
<h3 class="jobSectionHeader"><b>
Own GTM Marketing Strategy for Activation</b></h3>
<ul><li>Develop and execute the GTM plan aligned to Activation revenue goals</li>
<li>Refine positioning and messaging to clearly differentiate in a competitive landscape</li>
<li>Translate product updates and innovations into market-ready narratives</li>
<li>Ensure consistent messaging across sales materials, content, and campaigns</li>
<li>You are accountable for how Activation shows up in the market.</li>
</ul><h3 class="jobSectionHeader"><b>Partner with Business and Sales Leadership</b></h3>
<ul><li>Work closely with Activation leadership to align on growth priorities</li>
<li>Partner with Sales leaders to identify pipeline needs and field gaps</li>
<li>Participate in business reviews and align marketing support accordingly</li>
<li>Translate sales feedback into messaging and competitive adjustments</li>
<li>Marketing must be embedded in business decision-making.</li>
</ul><h3 class="jobSectionHeader"><b>Lead Commercialization &amp; Enablement Alignment</b></h3>
<ul><li>Manage structured launch processes for new Activation features and packages</li>
<li>Partner with Enablement to ensure readiness and adoption</li>
<li>Coordinate with Demand Generation and Sales Marketing on rollout plans</li>
<li>Track launch performance and adjust quickly</li>
<li>Commercialization must be structured and measurable.</li>
</ul><h3 class="jobSectionHeader"><b>Drive Demand &amp; Pipeline Alignment</b></h3>
<ul><li>Align demand programs to Activation priorities</li>
<li>Partner with Demand Generation to increase qualified pipeline</li>
<li>Monitor performance metrics and optimize campaigns</li>
Support account-based marketing initiatives for priority segments<br>
<li>
</li>
</ul><h3 class="jobSectionHeader"><b>Coordinate Cross-Functional Execution</b></h3>
Partner with:<br>
<ul><li>
</li>
<li><ul><li>Content &amp; Partner Marketing</li>
<li>Brand &amp; Communications</li>
<li>Demand Generation</li>
<li>Sales Marketing</li>
<li>Sales Enablement</li>
Marketing Operations<br>
<li>
</li>
</ul></li><li>Ensure Activation priorities are reflected in shared marketing resources</li>
<li>Strong cross-functional leadership is essential.</li></ul><br>
<p></p>
<p><b>
What Success Looks Like (First 12 Months)</b></p>
<ul>
<li>Clear, differentiated Activation positioning</li>
<li>Structured and consistent launch execution</li>
<li>Measurable pipeline growth tied to Activation priorities</li>
<li>Strong alignment with Activation leadership and Sales</li>
<li>Improved seller confidence in Activation solutions</li></ul><br>
<p></p>
<h3 class="jobSectionHeader"><b>
Your Experience and Expertise:</b></h3>
<ul><li>10-15 years of experience in Product Marketing, GTM Marketing, or B2B marketing</li>
<li>Experience marketing data, SaaS, ad tech, or martech solutions</li>
<li>Strong storytelling and positioning capabilities</li>
<li>Ability to translate technical capabilities into business value</li>
<li>Experience partnering with Sales and business-line leaders</li>
<li>Data-driven and performance-oriented</li>
</ul>
<p><b>Core Competencies</b></p>
<ul>
<li>Business-first mindset with marketing expertise</li>
<li>Highly accountable and outcome-oriented</li>
<li>Decisive and comfortable operating with speed</li>
<li>Strong collaborator who can align diverse stakeholders</li>
<li>Data-driven with a bias toward action</li>
</ul>
<p><b>Benefits Summary</b></p>
<ul>
<li>Competitive salary, stock options, flexible vacation</li>
<li>Medical, dental and Flexible Spending Account (FSA)</li>
<li>Company Matched 401(k)</li>
<li>Unlimited PTO (within reason)</li>
<li>Talented co-workers and management</li>
<li>Agile Development Program (For continued learning/professional development)</li>
<li>Paid Parental Leave</li>
</ul>
<p>For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $145,000 -$160,000.</p>
<p>
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket's total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!</p>
<div>
<p>At InMarket, diversity is not just a value, it's the very essence of who we are. It's about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual's unique contributions. Together, we thrive.</p>
<p>
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.</p>
<p>
#LI-Remote</p></div></div>

Director, GTM Marketing - Activation

Orchestra

<div><p><b>ABOUT ORCHESTRA</b></p>
<p>
Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.</p>
<p>
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.</p>
<p><b>
ABOUT THIS ROLE</b></p>
<p>
We're seeking a Director, Influencer Marketing to lead strategic creator, influencer, and celebrity programs for our Real Estate &amp; Hospitality practice, representing clients across tourism boards, destinations, hotel and resort brands, lifestyle real estate developments, hospitality groups and placemaking initiatives.</p>
<p>
This role is designed for a modern influence strategist who understands how culture, travel, lifestyle and local storytelling shape perception, visitation and long-term brand affinity. You know how credibility, aesthetic storytelling and cultural relevance drive measurable impact, from destination awareness and brand love to bookings, visitation and real estate demand.</p>
<p>
You will architect programs that translate destinations, properties and hospitality experiences into compelling creator-led narratives. You understand how influence works differently across travel, hospitality and real estate &mdash; where visual storytelling, cultural credibility and experiential content drive discovery and decision-making.</p>
<p>
This role requires both big-picture strategic thinking and hands-on execution. You will collaborate across PR, social, digital, partnerships, events and paid media teams to build integrated programs that connect online storytelling with real-world experiences, from property launches and hotel openings to destination campaigns, cultural partnerships, and travel moments.</p>
<p><b>
Role location:</b> This role is based in our New York, N.Y. office on a hybrid basis. Orchestra staff are in-office 3 days per week.</p>
<p><b>
ACCOUNTABILITIES AND QUALIFICATIONS</b></p>
<p>
As the Director, Influencer Marketing you will&hellip;</p>
<ul>
<li>Develop and lead integrated creator, influencer and celebrity strategies for hospitality, travel and real estate clients including destinations, tourism boards, hotel brands, lifestyle developments and mixed-use properties</li>
<li>Design programs that support the full hospitality and real estate marketing lifecycle &mdash; from destination awareness and brand storytelling to hotel openings, property launches and long-term visitation or buyer interest</li>
<li>Translate destinations, hospitality experiences and real estate developments into compelling creator-led storytelling that captures the culture, design and lifestyle of a place</li>
<li>Blend organic creator partnerships with paid amplification to maximize reach, optimize performance and drive measurable outcomes including awareness, engagement, visitation intent, bookings and qualified real estate interest</li>
<li>Oversee influencer identification, casting, vetting, negotiation, contracting and content management across campaigns, trips and experiential activations</li>
<li>Build programs that leverage a diverse creator ecosystem including travel creators, design and architecture voices, food and culture storytellers, lifestyle influencers, local tastemakers and celebrity partners</li>
<li>Develop client-facing strategic plans, measurement frameworks and performance reports; present results with clear insights around brand perception, cultural relevance and audience engagement</li>
<li>Collaborate closely with PR, integrated marketing, partnerships, events and social teams to ensure creator activity supports broader destination narratives, brand positioning and launch moments</li>
<li>Connect digital storytelling to real-world experiences, including press trips, influencer travel programs, hotel and resort openings, cultural events, design showcases and destination activations</li>
<li>Stay ahead of emerging platforms, creator formats and cultural travel trends shaping the hospitality and real estate landscape</li>
<li>Foster strong, trusted relationships between clients, creators,local communities and cultural voices</li>
<li>Support new business development by contributing to strategy, scopes of work and proposals for travel, hospitality, destination and real estate prospects</li>
<li>Serve as a strategic advisor to clients on how influence can drive awareness, visitation, brand love and long-term property value</li>
</ul>
<p><b>Essential skills:</b></p>
<ul>
<li>5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications, with a demonstrated track record working with travel, hospitality, lifestyle, tourism, or real estate brands</li>
<li>Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable business outcomes, including brand awareness, engagement, visitation intent, bookings, or real estate interest</li>
<li>Strong understanding of the evolving social and digital storytelling landscape, including how travel and lifestyle discovery happens across platforms like Instagram, TikTok, YouTube, Pinterest and emerging creator channels</li>
<li>Deep knowledge of the travel, lifestyle, food, architecture, design and culture creator ecosystem, with a strong pulse on voices shaping how audiences discover destinations and experiences</li>
<li>Expertise in blending organic creator storytelling with paid amplification strategies to maximize reach and drive measurable impact</li>
<li>Ability to balance detail-oriented execution with big-picture strategic thinking, effectively managing multiple clients, creator programs and deadlines</li>
<li>Experience managing and mentoring junior team members while confidently managing up to senior client stakeholders and partners</li>
<li>Desire to constantly innovate and test new things, not just follow a pre-established playbook</li></ul><br>
<p></p>
<p><b>
WORKING AT ORCHESTRA</b></p>
<p><b>
Salary range</b> (commensurate with experience and skills): $110,000-$125,000</p><br>
<p></p>
<p>
#LI-BM1<br>
#LI-Hybrid</p><p></p><div><br>
<p></p>
<p>Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.</p>
<p><i>
To ensure that applicants are matched with the job that best suits their qualifications and interests, information that you submit may be shared with our network agencies. </i><i>By providing your information, you are consenting to allow us and our subsidiaries to keep your information on file and to contact you regarding job opportunities, recruitment events and other related updates.</i></p></div></div>

Director, Influencer Marketing (Real Estate & Hospitality)

L'Oréal

<b>Job Title:</b> Director, Advocacy & Influence (Paid/Earned), Kiehl’s
<br><br>
<b>Division:</b> Luxe
<br><br>
<b>Location:</b> Hudson Yards, New York City
<br><br>
<b>Reports To:</b> AVP, Head of Consumer Engagement
<br><br>
<b>Who We Are:</b><br>
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
<br><br>
At L’Oreal our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
<br><br>
<b>What You Will Do:</b><br>
<ul>
<li>Vision & Strategic Leadership: Set the overall vision and strategic direction for influencer marketing, aligning with overall business objectives. Lead the development and implementation of innovative influencer marketing strategies across all platforms and formats. Lead with a creative and creator first mindset on how Kiehl’s can continue to break the mold in the highly competitive skincare space.</li>
<li>Team Leadership & Organizational Development: Lead and manage the influencer marketing team, overseeing all aspects of team performance, budget management, and strategic planning. Foster a high-performing team culture and drive professional development.</li>
<li>Influencer Relationship Management & Partnership Development: Cultivate and manage relationships with key influencers, agencies, and industry partners. Negotiate major contracts and secure strategic partnerships. Have the ability to strategically think about creators as long team partners and advocates and be able to create last relationships with true meaning for both the brand and creator.</li>
<li>Creative & Entrepreneurial Mindset: Have the ability to understand the dynamic and evolving creator landscape and bring creative and new ideas on how to activate A&I strategy. Think of new ways for the brand to cut through the clutter through culture, creativity and a viral first mindset.</li>
<li>Performance Management & ROI Optimization: Oversee the measurement and analysis of influencer marketing performance, ensuring ROI-positive campaigns. Develop and implement sophisticated measurement frameworks and provide data-driven insights to executive leadership. Be able to lead both paid and earned A&I functions with a data led mind-set, deep ability to understand content creation and be able to adapt our strategy to maximize true market impact.</li>
<li>Cross-Functional Collaboration & Integration: Lead cross-functional collaboration with key stakeholders across the organization, including marketing, PR, legal, e-commerce, sales, and product development. Integrate influencer marketing into broader business strategies and ensure alignment with overall brand messaging.</li>
</ul>
<b>What We Are Looking For:</b><br>
<b>Required Qualifications:</b><br>
<ul>
<li>Bachelor's degree in Marketing, Communications, or related field.</li>
<li>7+ years of experience in social media or influencer marketing.</li>
<li>Experience developing strategic plans, managing large budgets, leading teams and driving business impact.</li>
<li>Proficiency in Microsoft Office Suite, social media management platforms.</li>
<li>No Physical Requirements of the Role</li>
</ul>
<b>Preferred Qualifications:</b><br>
<ul>
<li>Social Media Marketing or Influencer Marketing certifications.</li>
<li>Excellent communication, project management, strategic thinking and leadership skills.</li>
</ul>
<b>Please note:</b> This job description is a general outline and may be subject to change.
<br><br>
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
<br><br>
<b>Additional Benefits Information As Follows:</b><br>
<b>Salary Range [New York]:</b> $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
<br><br>
<ul>
<li>Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)</li>
<li>Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)</li>
<li>Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)</li>
<li>Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)</li>
<li>Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)</li>
<li>Employee Resource Groups (Think Tanks and Innovation Squads)</li>
<li>Access to Mental Health & Wellness Programs</li>
</ul>
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
<br><br>
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
<br><br>
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
<br><br>
<b>Our Safe Together Plan:</b> Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind

Director, Advocacy & Influence (Paid/Earned), Kiehls US

<b>Job Title:</b> Director, Advocacy & Influence - Redken Function: Digital / Brand Engagement Division: Professional Products Division (PPD) Supervisor Title: AVP, Brand Engagement Location: 10 Hudson Yards, NYC
<br><br>
<b>Role Overview:</b> The Director of Advocacy & Influence is responsible for the strategic leadership and execution of Redken’s Go-To-Market (GTM) strategy, encompassing both professional hair experts and consumer-facing creators. This leader bridges the gap between technical credibility and mainstream desirability, ensuring the brand’s professional authority is validated by hair experts and amplified by consumer advocates.
<br><br>
A critical component of this role involves identifying and nurturing high-impact talent that aligns with Redken’s core values and professional heritage. The Director will oversee relationships with external agency partners, driving accountability and ensuring all activations are executed with strategic cohesion and excellence. You will lead a team to build an "Advocacy Ecosystem" that drives brand awareness, community loyalty, and high conversion across both professional salon and consumer retail channels.
<br><br>
<b>Key Job Accountabilities:</b><br>
<ul>
<li>Dual-Track Strategy Development: Implement a comprehensive influencer strategy focused on "Authority" (Professional/Expert) and "Reach & Demand" (Consumer).</li>
<li>Network Management: Oversee two distinct advocacy tiers: the professional hairstylist network and a diverse roster of consumer creators.</li>
<li>Complex Contract Negotiation: Lead end-to-end negotiations for high-value professional contracts, including defining "Usage Rights" across Social, TV, In-Salon, and Educational mediums, as well as exclusivity clauses.</li>
<li>Compliance & Disclosure: Ensure all partnerships strictly adhere to global advertising standards (FTC/ASA) and internal L’Oréal legal guidelines regarding professional claims and paid partnership disclosures.</li>
<li>Whitespace Identification: Proactively identify opportunities in the influencer landscape to maintain Redken’s position as a category leader.</li>
<li>Strategic Advisorship: Serve as a strategic partner to the AVP, demonstrating strong executive presence to champion advocacy roadmaps and align cross-functional leaders on high-impact priorities.</li>
<li>Campaign Oversight: Direct "always-on" seeding programs and large-scale paid campaigns for both professional and consumer segments.</li>
<li>Aesthetic Excellence: Ensure brand consistency and high-quality creative output across all influencer-generated content.</li>
<li>Data & Analytics: Track and optimize Share of Influence (SOI), conversion rates, and engagement metrics to maintain Redken’s #1 position in SOI.</li>
<li>Team Leadership: Mentor and grow a high-performing team of Advocacy Managers.</li>
<li>Budget Management: Manage the total advocacy budget, optimizing spend between professional fees, consumer talent, and production costs.</li>
</ul>
<b>Core Digital Skills Required:</b><br>
<ul>
<li>Integrated Advocacy Management: Expertise in crafting strategies that leverage both professional and consumer voices to enhance brand reputation and visibility.</li>
<li>ROI & SOI Analysis: Advanced ability to report on how advocacy efforts contribute to SOI growth and overall brand health, providing actionable insights to executive leadership.</li>
<li>Creative Innovation: Ability to generate original ideas and untried approaches that create high added value for the brand.</li>
<li>Consumer & Pro Insight: Deep understanding of the holistic needs and aspirations of both professional stylists and end-consumers in a social context.</li>
<li>Strategic Briefing: Proficiency in providing concise, relevant, and inspiring briefs to partners and agencies to achieve desired brand outcomes.</li>
</ul>
<b>Required Qualifications:</b><br>
<ul>
<li>Education: Bachelor’s degree required.</li>
<li>Experience: 7-10 years of experience in Influencer Marketing, PR, or Digital Marketing, preferably within the Beauty or Professional Luxury industry.</li>
<li>Leadership: Proven experience managing teams and external agencies.</li>
<li>Communication: Exceptional negotiation and presentation skills with the ability to influence at the executive level.</li>
</ul>
<b>L'Oréal Benefits & Salary Information:</b><br>
<ul>
<li>Salary Range: $140,400 - $200,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level).</li>
<li>Hybrid Work Policy: 3 Days in Office, 2 Days Work from Home.</li>
<li>Competitive Benefits: Medical, Dental, Vision, 401K, and Pension Plan.</li>
<li>Access to Company Perks: VIP Access to L’Oréal’s Internal Shop, Monthly Mobile Allowance, and Mental Health & Wellness programs.</li>
</ul>
<b>Diversity, Equity & Inclusion:</b> Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
<br><br>
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
<br><br>
<b>Reasonable Accommodations:</b> If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
<br><br>
<b>Our Safe Together Plan:</b> Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
<br><br>
References
<br><br>
Visible links
<br><b>1. mailto:</b> USApplicationAccommodation@support.lorealusa.com

Director, Advocacy & Influence, Redken

Horizon Media, Inc.

<div><div>Job Description</div><div>
Director, Influencer and Paid Social Activation</div><div></div><div>
Who We Are</div><div>
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by <i>Fortune</i>, <i>AdAge</i>, <i>Crain&rsquo;s New York Business</i>, and <i>Los Angeles Business Journal</i>.</div><div>
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience together.</div><div>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.</div><div></div><div>
Job Summary</div><div>
The Director of Influencer and Paid Social Activation will be a key leader, tasked with driving the significant advancement and evolution of our client offerings in two critical areas: influencer marketing and paid social activation. This role is responsible for leading strategy, overseeing best-in-class campaign execution, and managing a high-performing team. The ideal candidate will be a strategic thinker with a proven track record of developing and executing integrated campaigns that drive measurable growth and ROI through influencer partnerships and paid social media.</div><div></div><div>
What You&rsquo;ll Do</div><div>
Integrated Strategy &amp; Practice Leadership</div><ul><li>
Formulate and execute a cohesive vision for integrating influencer marketing and paid social, ensuring that these tactics are a core part of broader go-to-market plans.</li><li>
Lead the creation of innovative, best-in-class proposals that effectively merge influencer and paid social strategies to meet client objectives.</li><li>
Stay at the forefront of industry trends, platforms, and technologies, and translate that knowledge into actionable insights and opportunities for clients and the agency.</li><li>
Develop data and measurement frameworks to prove campaign success, demonstrating ROI and differentiating our capabilities in the market.</li><li>
Establish and nurture relationships with key platforms (Meta, TikTok, YouTube, etc.), technology vendors, and influencer talent partners.</li></ul><div></div><div>
Influencer &amp; Affiliate Marketing Activation</div><ul><li>
Oversee the end-to-end management of influencer marketing campaigns, from strategic planning and talent identification to content approval and performance analysis.</li><li>
Design and manage performance-driven affiliate programs, including developing commission structures that balance creator incentives with client ROAS targets.</li><li>
Lead the team in identifying, vetting, and contracting with a diverse range of creators and influencers.</li><li>
Develop clear, compelling campaign briefs to ensure content is optimized for conversions and brand messaging.</li></ul><div></div><div>
Paid Social Activation &amp; Media Buying</div><ul><li>
Supervise the development and execution of all paid social media plans, ensuring strategies align with client business goals.</li><li>
Oversee the hands-on buying and optimization of campaigns across all relevant social platforms (e.g., Facebook Ads Manager, TikTok Ads, etc.).</li><li>
Ensure the accuracy of tactical execution, including targeting, budget pacing, and performance monitoring, to maximize efficiency and impact.</li><li>
Guide the team in leveraging advanced targeting, A/B testing methodologies, and analytics to drive continuous improvement.</li></ul><div></div><div>
Team Management &amp; Development</div><ul><li>
Lead, mentor, and manage a team of social media and influencer marketing professionals, fostering a collaborative and high-performing culture.</li><li>
Manage performance reviews, set career development goals, and identify training needs to ensure team growth and success.</li><li>
Delegate tasks effectively, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills.</li></ul><div></div><div>
Who You Are</div><ul><li>
A social guru, passionate about the entire social media landscape, from creator culture to paid amplification.</li><li>
A data-driven strategist who is a left- and right-brain thinker, capable of turning analytics into actionable insights.</li><li>
Culturally switched-on, with a deep understanding of how brands can authentically engage with creators and communities.</li><li>
A collaborative team leader, with strong delegation, organization, and mentorship skills.</li><li>
An innovator, who is eager to challenge the status quo and experiment with emerging platforms and strategies.</li><li>
An effective communicator who is confident presenting and selling through ideas to senior leadership and clients.</li></ul><div></div><div>
Preferred Skills &amp; Experience</div><ul><li>
8+ years of experience in digital marketing, with specific, hands-on experience in both paid social media and influencer marketing.</li><li>
Proven track record of managing performance-driven influencer and affiliate campaigns with a focus on DTC, e-commerce, and ROI.</li><li>
Deep expertise with direct social media buying platforms (i.e., Facebook Ads Manager) and a strong understanding of the broader paid social ecosystem.</li><li>
Experience with influencer marketing and affiliate platforms (e.g., CJ, Impact, Rakuten, LTK).</li><li>
Prior experience in a client-facing leadership role, with a demonstrated ability to manage senior stakeholder relationships.</li><li>
Experience managing and leading a team of marketing professionals.</li><li>
Strong negotiation, communication, and relationship management skills.</li><li>
Highly organized, detail-oriented, and capable of managing multiple large-scale projects simultaneously.</li></ul><div></div><div>
#LI-JC2</div><div>
#LI-HYBRID</div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$145,000.00 - $180,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Director, Influencer and Paid Social Activation

Holtzbrinck Publishing Group

<div></div><div><p>Macmillan Publishers</p>
<div></div><div>
Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.</div><div></div>
<div>
<div><div>New York</div></div>
<div>
<div>Marketing und Kommunikation</div>
</div>
<div><div>Berufserfahrene</div></div></div></div>
<br><div><p>Macmillan is seeking a strategic and forward-thinking Director, Social Media &amp; Community Growth Strategy to lead our corporate organic social media and community engagement efforts. This role will define the vision and roadmap for how Macmillan connects with readers, authors, and influencers across digital communities&mdash;building engagement, discoverability, and measurable growth through best-in-class content, platform innovation, and data-driven storytelling.</p><p>
The Director will oversee the strategy and performance of Macmillan&rsquo;s branded social channels and Fablelistik, Macmillan&rsquo;s line of limited edition and fine press books. This high-visability leadership role will drive audience and conversion growth across established and emerging platforms&mdash;especially video-first channels such as TikTok, and Instagram Reels. The ideal candidate is a creative and analytical strategist with deep expertise in social media ecosystems and a proven ability to translate trends, insights, and algorithms into actionable strategy.</p><p>
The Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions&mdash;including Performance Marketing &amp; Audience Development, Direct-to-Consumer Marketing &amp; Ecommerce Strategy, and Author, Brand, &amp; Backlist Marketing Strategy&mdash;to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillan&rsquo;s digital leadership in a constantly evolving landscape.</p><p>
Cover Letter Required.</p><p><b>
What you&rsquo;ll do:</b></p><ul><li>
Define and execute the vision for a best-in-class organic social media and community growth strategy across Macmillan&rsquo;s branded channels and Fablelistik, driving audience engagement, discoverability, and conversion.</li><li>
Oversee and optimize performance across key platforms&mdash;including TikTok, Meta, X, YouTube, LinkedIn and emerging social environments&mdash;developing platform-specific content and engagement strategies that deliver measurable<br>
growth.</li><li>
Lead social strategy and innovation, translating trends, insights, and algorithms into actionable campaigns in a constantly evolving digital landscape.</li><li>
Champion a data-informed, conversion-driven approach to organic social media, leveraging analytics and platform insights to refine content, audience development, and engagement tactics.</li><li>
Partner with publisher marketing teams to align on and achieve global social media KPIs, model best practices, and support divisional growth through shared insights, trend analysis, and coordinated initiatives.</li><li>
Collaborate cross-functionally within CIMA with Performance Marketing &amp;Audience Development, Consumer Insights, and Direct-to-Consumer Marketing &amp; Ecommerce Strategy to integrate organic social media campaigns with paid<br>
media, audience analytics, and commerce initiatives creating a unified,<br>
conversion-driven digital ecosystem that delivers measurable results across the<br>
organization.</li><li>
Partner with the D2C and Performance Marketing teams on social-led conversion strategies, including TikTok Shop, Fablelistik, and other commerce-driven initiatives.</li><li>
Leverage social listening and analytics tools to identify emerging trends, optimize strategy, and share actionable insights with stakeholders across the company.</li><li>
Integrate AI and machine learning to enhance social listening, sentiment analysis, creator discovery, predictive scheduling, audience modeling, and rapid creative iteration, driving measurable improvements in engagement, conversion, and campaign performance across platforms.</li><li>
Drive continuous innovation in response to evolving platforms, technologies, and audience trends, keeping Macmillan at the forefront of social storytelling, engagement, and digital culture.</li><li>
Guide and mentor a high-performing team, fostering creativity, innovation, and operational excellence across social content and community management.</li></ul><p><b>
What you&rsquo;ll bring:</b></p><ul><li>
10+ years of experience in social media and digital marketing, ideally within publishing, entertainment, lifestyle or a creative consumer brand.</li><li>
3+ years of people management experience, with a track record of developing and leading high-performing teams.</li><li>
Proven ability to set and deliver a vision for best-in-class social strategy that drives measurable engagement, conversion, and brand growth.</li><li>
Deep expertise in social platform ecosystems, algorithms, and analytics, and TikTok in particular, with fluency in video-first content and community-building<br>
strategies.</li><li>
Strong command of social analytics, reporting, and listening tools (Emplifi, Sprinklr, Meltwater, Sprout Social, or equivalent).</li><li>
TikTok Shop, Meta Shop and social commerce experience a plus.</li><li>
Ability to translate data, cultural insights, and trends into actionable creative direction that supports both audience engagement and revenue goals.</li><li>
 Excellent cross-functional collaboration and communication skills, with experience aligning multiple stakeholders to corporate objectives.</li><li>
Strategic leadership style that balances creativity with operational discipline, fostering innovation and accountability across teams.</li><li>
Passion for books, digital storytelling, and community connection, with curiosity for the technologies and trends shaping the future of social media marketing.</li></ul><p>
Salary range for this position $120,000 to $130,000.</p><p><i>
This position is classified as remote but is tied to our New York, NY office located at 120 Broadway. Employment is subject to New York State tax withholding under applicable regulations.</i></p><p>
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.</p><p>
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt &amp; Company, Macmillan Audio, Macmillan Children&rsquo;s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer &amp; Witsch, Rowohlt, and Droemer Knaur.</p><p>
Macmillan is proud to be an equal opportunity employer consistently striving to foster a culture where everyone belongs. We welcome applicants of all backgrounds and identities. Qualified applicants are evaluated without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background or any other characteristic protected by federal, state, or local law. We prohibit discrimination of any kind and will provide reasonable accommodations to qualified individuals with disabilities in accordance with applicable law.</p></div>

Director, Social Media & Community Growth Strategy

<div><div>Job Description</div><div>
Hello, Blue Hour.</div><div>
Blue Hour Studios is a social-first content agency that was formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company is headquartered in New York and Los Angeles.</div><div></div><div>
At Horizon and Blue Hour Studios, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.</div><div></div><div>
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.</div><div></div><div>
What You&rsquo;ll Do</div><div>
Blue Hour Studios sits at the intersection of culture, content, creators and commerce and our Brand team sits at the heart of Blue Hour. The Brand Director will work on a portfolio of clients delivering the best, most inspired work across Blue Hour&rsquo;s expanse of capabilities. This individual will use their rich account and brand strategy experience to to bring forth inspired work across brands and translate key business objectives into clear and concise deliverables. This role will be the glue between clients and our Influencer, Creative and Strategy teams and tasked with producing the best creative and business outcomes for the brands that entrust us with their business. The Brand Director will report to the Vice President, Brand.</div><div></div><div>
40% - Client Relationship Development</div><ul><li>
Holistic oversight of all accounts, with emphasis on content, innovation and client satisfaction</li><li>
Oversee the implementation of new client and project teams</li><li>
Manage client satisfaction, growth, retention and ensure exceptional experience in all client/agency interaction</li><li>
Shepherd the appropriate resources around a client&rsquo;s business and provide incremental leadership as needed</li><li>
Lead and manage client and execution teams both internally and externally</li><li>
Abide by, enforce, and evolve the &lsquo;client experience&rsquo; framework/strategy to impact approach to client service that always positions us ahead of client needs</li><li>
Develop a client feedback framework and appropriately manage feedback to ensure client and team success</li><li>
Reinforce understanding of client&rsquo;s business and uncovering of motivations/needs</li><li>
Develop and maintain relationships with key leaders across various Horizon teams,, to collaborate and lead conversations for your client</li></ul><div>
30% - Strategic Planning &amp; Thought Leadership</div><ul><li>
Translate client goals into strategic, innovative creative and media solutions</li><li>
Provide strategic counsel to clients and prospects</li><li>
Develop and deliver effective and persuasive points of view</li><li>
Understand our client&rsquo;s business, competitive set and generate new ideas and see opportunities for growth<ul><li>
Ensures best practices are applied across disciplines</li><li>
Oversee the development and maintenance of timelines, deadlines, processes and integration points for all digital projects</li><li>
Lead teams to produce all campaign components seamlessly</li><li>
Proactively manage client and internal team expectations</li></ul></li><li>
Ensure Brand Team is providing innovative solutions to feed into clients&rsquo; goals, evaluating health of client business via analysis of relevant business metrics</li><li>
Bring powerful thought leadership to consult on complex issues and identifies innovative solutions</li><li>
Tap into Blue Hour resources/tools and collaborate with partner agencies to offer clients holistic business solutions</li></ul><div>
20% - Business Growth</div><ul><li>
Spearhead new business opportunities and proposal development</li><li>
Ability to strategically identify and persuasively sell in incremental solutions/capabilities to drive organic growth</li><li>
Responsible for account/project profitability including forecasting and pre-close reporting</li></ul><div>
10% - Team Management &amp; Supervision</div><ul><li>
Foster collaborative, supportive, and innovative working environment and atmosphere</li><li>
Ensure team members have training and support needed to achieve development goals</li><li>
Conduct direct report&rsquo;s performance reviews, coaching to maximize success</li><li>
Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills</li><li>
Provide ongoing, real-time, performance feedback to ensure continued team growth</li><li>
Active role in conversations around staffing needs</li></ul><div></div><div>
Preferred Skills &amp; Experience</div><ul><li>
10+ years creative agency or brand marketing experience</li><li>
Strong operational prowess with experience building process</li><li>
Exceptional digital marketing and strategic abilities across multiple business verticals</li><li>
Influencer marketing and production experience highly preferred</li><li>
Experience working and collaborating with cross-agency teams to build integrated marketing plans</li><li>
Client or agency relationship management experience preferred</li><li>
High level of comfort presenting to clients and internal team members</li><li>
Self-starter, demonstrates initiative</li><li>
Strong Leadership skills and ability to develop and mentor teams</li><li>
An advocate for and supporter of diversity, equity and inclusion</li></ul><div></div><div>
#LI-KK1</div><div>
#LI-HYBRID</div><div>
#BHS</div><div></div><div><i>
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.</i></div><div></div><div>
Salary Range</div>
$140,000.00 - $165,000.00<div></div><div><i>
A successful applicant&rsquo;s actual base salary may vary based on factors such as individual&rsquo;s skill sets, experience, training, education,</i><i> licensure/certifications,</i><i> and qualifications for the role. </i><i>As an organization, we take an aptitude and competency-based hiring approach.</i><i> </i><i>We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.</i></div></div>

Account Director

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