marketing manager

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. 
 
We are looking for a creative, analytical and results-oriented Sr. Product Marketing Manager to drive listener growth across Amazon Music's content offerings. You will help build and launch high impact content launches, owning campaign planning, cross-functional alignment, and execution to maximize visibility and adoption across all customer touchpoints. This role will work cross-functionally across Amazon teams, influencing and leading partners to think big, invent and simplify, and deliver on project roadmaps. 
 
A successful candidate for this role will be an independent, creative problem-solver with great business acumen and the ability to lead multiple projects simultaneously while managing competing deadlines. You will have exceptional product marketing, communication, and stakeholder management skills, with the ability to work independently under time constraints to deliver results. 
 
Key job responsibilities 
<ul><li>Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches</li><li>Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space</li><li>Oversee strategy, execution, and performance of cross channel global marketing plans to build awareness, adoption and engagement of key features</li><li>Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music</li><li>Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience</li><li>Develop compelling GTM creative assets (video, social, Owned &amp; Operated) working cross-functionally with creative designers</li><li>Provide copywriting guidance</li><li>Advocate for the optimal customer experience when working on UX design with product teams</li><li>Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product</li></ul></div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building, executing and scaling cross-functional marketing programs</li><li>Experience leading go-to-market for consumer software or hardware product launches</li><li>7+ years of managing stakeholders in cross-functional project experience</li><li>7+ years of product marketing experience driving go-to-market strategies and cross-functional campaign execution in consumer technology, entertainment, or digital media</li><li>5+ years of experience developing and launching scalable marketing frameworks across multiple product releases</li><li>Demonstrated experience conducting customer research and translating insights into competitive positioning strategies</li><li>Proven track record managing multi-channel global marketing campaigns that drive measurable adoption and engagement metrics</li><li>5+ Experience partnering with product teams to influence roadmaps and prioritize features based on customer impact and business outcomes</li><li>Strong analytical capabilities with experience defining success metrics, tracking performance, and optimizing campaigns based on data</li><li>8+ years of product marketing experience in music streaming platforms, audio entertainment services, or subscription-based consumer products</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience using any of SQL or other analytical tools for conducting data analysis</li><li>Experience with customer segmentation, profiling, and targeting</li><li>5+ years successfully developing creative marketing assets (video, social, owned channels) in partnership with design and creative teams</li><li>Experience providing strategic copywriting direction and advocating for customer experience in UX design processes</li><li>Track record establishing repeatable processes and mechanisms that scale across global markets and diverse customer segments</li><li>MBA or advanced degree in Marketing, Business, or related field</li><li>Deep understanding of music streaming industry dynamics, competitive landscape, and emerging trends in audio entertainment</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, Culver City - 142,800.00 - 193,200.00 USD annually 
USA, CA, San Francisco - 157,100.00 - 212,600.00 USD annually 
USA, NY, New York - 157,100.00 - 212,600.00 USD annually 
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually</div>

Sr. Product Marketing Manager, Content Marketing

Amazon Web Services

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Are you a marketer who bridges deep technical expertise with compelling storytelling? Do you have a talent for translating technical use cases into clear, inspiring narratives that resonate with organizations of every size? If so, you're ready to champion how Amazon leverages AWS to drive differentiation, innovation, and transformation at scale. 
 
The Amazon on AWS (AoA) Marketing is seeking a Senior Marketing Manager (GMM) to showcase how Amazon uses AWS cloud and AI. This role highlights how AWS services meet the demanding requirements of Amazon businesses, including supply chain, fulfillment, robotics, delivery, and more. This role blends technical innovation with storytelling to turn AWS implementations into inspiring customer examples. 
 
This individual will build relationships across Amazon businesses to discover and curate leading innovations built with AWS. The ideal candidate excels at earning trust, diving deep, and developing messaging and inspiring narratives for AWS customers. They should think like a journalist but execute with a customer-centric mindset, ensuring Amazon businesses remain the hero. The candidate should also thrive in a fast-paced, ambiguous environment and can balance strategic thinking with tactical execution. 
 
Key job responsibilities 
Content Development 
<ul><li>Develop compelling stories that translate complex technical implementations into clear business value propositions, inspiring customers to build with AWS</li><li>Collaborate with AWS Marketing Integrated Demand Plans (AI, Data, Modernization, Security, Connect) to deliver stories that best align to their priorities and themes</li><li>Define, build, and scale content metrics to measure story performance and customer engagement</li><li>Maintain content repositories and ensure assets are accessible across the organization</li><li>Deliver compelling content at 3P flagship and 1P events (e.g., NAB, Cannes, AWS Summits, re:Invent) through keynote presentations, sessions, and innovative activations</li></ul> 
Cross-Functional Collaboration 
<ul><li>Partner with the Amazon on AWS v-team to build mechanisms driving alignment on approach, execution, and key messages</li><li>Collaborate with AWS Marketing teams (Global Executive Marketing, Customer References, Event Marketing, Product Marketing) with a #oneteam mindset</li><li>Drive awareness and preference for AWS that delivers influenced opportunities and pipeline through marketing activities across EBCs, events, digital, and field channels</li><li>Facilitate reviews with Senior Leadership and critical stakeholders on strategic initiatives and content direction</li></ul> 
About the team 
Amazon on AWS Marketing inspires organizations to build differentiated AWS solutions by showcasing world-class innovations from Amazon. We will do this through practical examples and proven implementations of how Amazon businesses use AWS services to achieve scale, performance, reliability, and security requirements across virtually every industry.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>6+ years of professional non-internship marketing experience</li><li>Experience in building, executing and scaling cross functional marketing programs</li><li>Experience communicating results to stakeholders</li><li>Experience driving direction and alignment with large cross-functional teams and agency partners</li><li>Experience in a business-to-business (B2B) environment, high-tech products/services</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience developing and executing campaigns across a multitude of timezones and languages</li><li>Experience communicating results to senior leadership</li><li>Experience in online advertising, marketing, sales or digital media</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually 
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually 
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually</div>

Sr Marketing Manager, Amazon on AWS Marketing

Google

<div>
 Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.
 
 
 This role may also be located in our Playa Vista, CA campus.
 
 
 Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
 
 
 Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
 
 Mountain View, CA, USA; San Francisco, CA, USA; New York, NY, USA; Los Angeles, CA, USA
 
 .
 
 Minimum qualifications:
 
 
 
 <ul>
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 Bachelor's degree or equivalent practical experience.
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 9 years of experience in brand and consumer marketing.
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 Experience shaping global brands and leading cross-functional brand campaigns and global strategies.
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 Experience managing relationships with creative agencies and production houses.
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 Experience managing high-stakes cross-functional or cross-team projects with executive-level stakeholders.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
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 Experience in gaming.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
 
 
 As Senior Brand Marketing Manager for Google Play, you will lead the brand narrative and integrated marketing efforts for one of the world&rsquo;s largest digital platforms, building full-funnel creative campaigns and high-impact cultural activations. You will define long-term strategy and lead creative agency partners through the end-to-end development of global brand moments. Operating at the intersection of entertainment and technology, you will oversee productions and collaborate with cross-functional and external partners to build and execute global go-to-market strategies, brand foundations and campaigns.
 
 
 Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
 
 
 The US base salary range for this full-time position is $171,000-$248,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
 
 
 Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Lead overall brand strategy and campaign development insight mining, briefing, creative development, production, go-to-market, budget, timeline, and measurement.
 </li>
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 Manage creative agency partners, facilitating creative development process and reviews.
 </li>
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 Ensure creative consistency in brand visual identity, brand messaging, and communications across all touchpoints.
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 Manage and present to cross-functional stakeholders. Collaborate with product marketing, media, and activation teams to build go-to-market strategies.
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 Work with regional teams to scale campaigns and events in local markets.
 
 
 
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 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Senior Global Brand Marketing Manager, Google Play Marketing

Adobe

As a key member of the Creativity & Productivity Enterprise Product Marketing team, you will lead the customer engagement strategy and execution that drives adoption, retention, and expansion across Adobe’s Enterprise solutions. Your deep expertise in building and scaling customer product usage in partnership with marketing and customer success organ i zations , implementing customer adoption frameworks, and designing customer & marketing programs that drive product adoption—combined with a track record of leading large-scale, high-impact engagement initiatives—will enable you to deliver meaningful outcomes across the customer lifecycle.
 
In this role, you will partner closely with Product Marketing, Sales, Customer Success, Product, Engineering, and Operations to lead complex cross-functional programs that deepen customer engagement, accelerate product usage, and strengthen long-term retention and growth. You will also drive the implementation of product usage instrumentation to unlock data-driven insights that inform engagement strategies.
 
Reporting to the head of Enterprise GTM, this role will lead the development and execution of Enterprise customer engagement strategies across Adobe’s growing Enterprise portfolio. You will employ customer health metrics, and cross-functional partnerships to shape strategic priorities, inform executive decision-making, and operationalize engagement programs at scale.
 Success in this role requires operating effectively in a large, complex data environment and synthesizing sophisticated product analytics, customer health data, and behavioral insights into clear recommendations, scalable programs, and measurable outcomes.
 
We are especially looking for a leader with proven experience driving product adoption at scale, who can bring structured problem-solving, executive-level storytelling, and a data-driven attitude into our customer engagement strategy.
 Key Responsibilities
 
Own the Enterprise customer engagement strategy across the creative professional, business professional, and workflow and automation product groups. Ensure engagement programs are complementary and drive long-term customer value, adoption, and retention.
 
Build, scale, and lead enterprise product adoption procedures and frameworks that drive proactive customer engagement, health monitoring, and expansion across the Enterprise customer base.
 
Create and implement marketing programs specifically designed to drive produc t adoption, including onboarding campaigns, adoption f eature i nitiatives, community events , and re-engagement programs.
 
Lead the implementation of product insight instrumentation in partnership with Product and Engineering teams, ensuring the right telemetry is in place to track customer engagement , identi fy at-risk accounts, and surface expansion opportunities.
 
Partner with cross-matrix teams including Product Marketing, Sales, Customer Success, Product, Engineering, and Operations to develop and implement engagement strategies that accelerate time-to-value for customers.
 
Develop and maintain deep understanding of customer adoption patterns and behavioral segments, providing insights to Product and Product Marketing teams that result in improved engagement and monetization strategies.
 
Identify and prioritize engagement opportunities (e.g., low-adoption segments, underutilized features, expansion-ready accounts) and develop programs to deliver against these opportunities.
 
Preempt and problem-solve operational issues related to customer engagement; lead and integrate cross-functional efforts to remove barriers to adoption.
 ​
 Qualifications / Experience
 
BS/BA preferred OR 12+ years of experience in customer engagement, customer success, or product marketing leadership OR equivalent practical experience. MBA or equivalent experience preferred.
 
Proven track record of building, scaling, and leading CSM organizations in Enterprise SaaS environments, with demonstrated impact on retention, adoption, and expansion metrics.
 
Deep experience designing and implementing application feature s to drive customer adoption and analytics frameworks that drive data-informed engagement strategies.
 
Demonstrated success creating and driving marketing programs that measurably increase product adoption and usage.
 
Hands-on experience driving product insight instrumentation initiatives in partnership with Product and Engineering teams.
 
Customer-first orientation, with deep global experience working across various customer segments and lifecycle stages.
 
Proven ability to translate complex adoption data and customer health metrics into actionable engagement strategies th at optim ize customer experience and unlock growth.
 
Demonstrated leadership success in dynamic environments, rapidly anticipating and adapting to shifting priorities.
 
Strong experience leading direct and cross-functional multidisciplinary teams to launch high-impact customer engagement initiatives.
 
Ability to rapidly assess a problem, define options and evaluate to address critical business issues.
 
Demonstrated excellence in conceptual thinking and analytical problem-solving.
 
The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up your position.
 
Extraordinary communication skills, both verbal and written, at all levels.
 
A solid sense of self, balanced with the drive to put team first.
 
Global cultural awareness and experience with global teams.
 
Experience with Generative AI driven engagement models and tools is a plus.
 
About Adobe
 Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
 
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
 
Let’s Adobe together
 At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create.
 
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
 
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
 
AI Use Guidelines for Interviews: 
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
 
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .
 
Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
 
In California, the pay range for this position is $180,300 - $261,150
 
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
 
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
 
State-Specific Notices: 
California : 
Fair Chance Ordinances
 Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
 
Colorado: 
Application Window Notice
 
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
 
Massachusetts: 
Massachusetts Legal Notice
 It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Principal Product Marketing Manager, Customer Engagement

LawnStarter

About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and outdoor services, with over $100M in annual bookings. We connect homeowners with vetted local service professionals (Pros) who handle everything from weekly mowing to pool cleaning. We're profitable, growing 30%+ YoY, and expanding beyond lawn care to become the one-stop shop for all outdoor home services. About Pro Experience Our marketplace runs on supply. We have 10,000+ active Pros across the country, and their engagement, quality, and retention directly determine whether we can capture demand and grow. Right now, the supply is fragile, roughly 60% of onboarded Pros never complete a first job, and we're losing millions of dollars in annual revenue because we don't have enough Pros in the right places. The Pro Experience function exists to close that gap. This is the team that most deeply understands what Pros experience, what they need to succeed, and what makes them stay, and translates that understanding into communications, programs, and internal advocacy that move supply metrics. The Role You'll own how LawnStarter communicates with Pros, across every touchpoint, across the full lifecycle, with a clear goal: more Pros succeeding on the platform. Today, most Pros experience LawnStarter as a job board, work comes in, they do it, they get paid. You'll change that. You're building the communications experience that makes Pros feel like LawnStarter is invested in their success: a platform that helps them grow their business, get better at their craft, and earn more over time. That's the brand you're building, not for homeowners, but for the 10,000+ small business owners who power the marketplace. This isn't a traditional CRM role or a brand role. It's supply-side product marketing. You're designing the communications experience that keeps our supply base activated, informed, motivated, and growing. That means owning the strategy for Pro-facing communications across in-product messaging, community, help content, incentive programs, and internal Pro advocacy with execution support from cross-functional partners. What makes this role different: - The timing is right. We're profitable and growing 30%+ YoY. Bettermode is our community, incentives, and training hub for Pros. And we've built Brain, an internal knowledge system powered by AI that accelerates how we research, build, and ship. The pieces are in place, what's missing is the strategic and hard working owner who connects them into a coherent Pro experience. - You're building the infrastructure. There's no documented Pro positioning statement, no messaging playbook to inherit. You'll design the processes, not just run them. - Your north star is supply, not engagement. Open rates and community posts are proxies. The real question is: are more Pros completing their first job? Are they active at 30, 60, 90 days? Are high-quality pros churning? Are they succeeding? - You'll be the internal voice of the Pro. Product, Ops, and Support will come to you when they need to understand how Pros will react to something. You'll push back when the company is about to do something that will land wrong. What You'll Own - In-product messaging: Partner with Product to design and maintain the system for Pro-facing in-app communications, communicating platform changes, incentives, and performance data at the right moments in the Pro journey. - Community, upskilling &amp; brand voice: Pro community building in Bettermode, which includes engagement strategy, content cadence, and the tone of voice for all Pro-facing communications. Pros are small business owners, not gig workers, the voice should reflect that. Define the vision for Pro Academy (training, upskilling, potential partnerships like Greenius); work with partners on content production and delivery. - Pro help content: Strategy for the knowledge base, FAQs, and how-to content that let Pros find answers without contacting support. Work with PMs on help content for feature launches and platform changes. Measure success by deflection, not just views. - Internal Pro advocacy: Own the Pro listening system, interviews, call reviews, Bettermode monitoring, support trend analysis, and route insights to product, ops, and support in ways that drive actual decisions. - Gamification &amp; incentive programs: Own how challenges, badges, and tier-based incentive programs are communicated to Pros across the full lifecycle, from early activation through long-term retention. Product and Data design the incentive structures; you ensure Pros understand, engage with, and are motivated by them. Problems to Solve 60% of onboarded Pros never complete a first job. They sign up, complete onboarding (often same-day), enter the Intro tier, and then disappear. The supply math is stark: of every 30 Pro leads acquired, only 1 becomes a valuable active Pro. This is the single biggest supply lever available, and it's currently unowned. Pro communications are fragmented. In-product messaging, email sequences, Bettermode posts, and help articles are managed across three different teams with no unified voice or strategy. Pros get inconsistent signals about how the platform works, what they should do next, and what the rules are. That inconsistency erodes trust. Pro feedback doesn't flow back to decisions. We hear from Pros constantly, through support tickets, community posts, NPS surveys, direct calls. But there's no systematic process for capturing, synthesizing, and routing those insights to decision-makers. High-value Pros eventually build their own businesses, and we lose them. Our best Pros reach the highest tiers, build strong customer relationships, and develop recurring revenue. At some point, the calculus shifts: they have enough of their own customers that the platform's value proposition needs to be actively reinforced. Right now, no one owns the communications that make the case for why high-performing Pros should stay and grow with us. This is the hardest retention problem in the role, and it starts with understanding what these Pros actually need to hear. What Success Looks Like (Year 1) - More onboarded Pros complete their first job Significant improvement (5+ percentage points) in 30-day activation rate. - Pros sentiment is measurably improving. You&rsquo;ve established the baseline and can show the trend. Requirements Who You Are You've developed genuine expertise on a supply-side or creator-side user segment by listening directly. Not from dashboards, from conversations, call reviews, community participation, and direct contact. You can name something specific you learned that surprised you and used it to change something internally. This is the most important thing you'll bring to this role. This is unlikely to be a good fit if your &quot;user expertise&quot; is primarily quantitative, data matters, but this role requires knowing things that don't show up in a funnel. You write for real people, not for corporate approval. Your Pro-facing copy is clear, warm, and direct, not full of platform jargon or hollow encouragement. You know the difference between a message that earns attention and one that gets scrolled past, and you have examples you're proud of. This is unlikely to be a good fit if your writing background is primarily internal documents, executive summaries, or B2B content. You connect communications to outcomes. You don't measure success by sends or opens, you ask whether behavior changed. You can trace a message or sequence back to a supply outcome, or explain why you can't yet and what you'd need to measure it. This is unlikely to be a good fit if your analytics stop at engagement metrics. You influence without authority. Your impact runs through Product, Ops, and Support, teams you don't control. You're comfortable building the case, presenting the data, and making it easy for partners to say yes. You've changed how a team made a decision by surfacing insights they didn't have. This is unlikely to be a good fit if you need direct control over execution to feel accountable for outcomes. You build from scratch. No playbook, no existing systems, no defined lanes. You'll design the processes, not just run them. That's energizing to you, not stressful. This is unlikely to be a good fit if you thrive in mature, well-documented environments with established workflows. AI-native. You've used AI tools to scale content creation, synthesize qualitative feedback, or automate communications workflows, and you can show the output. You experiment and iterate, not just prompt. This is unlikely to be a good fit if you treat AI as a novelty or use it only for the occasional first draft. This Role Is NOT - A CRM execution role. Lifecycle comms are part of the picture, but you're also owning in-product messaging, community, help content, gamification, and internal advocacy. Pure email/SMS management is a fraction of the job. - A homeowner marketing role. This is supply-side. You're communicating with Pros, not customers. If your experience is primarily consumer acquisition or B2C retention, you'd be switching contexts significantly. - A product management role. You'll partner with Product and influence the Pro App roadmap through data and advocacy, but you don't own it. - A people management role. This is a senior IC position. Broad scope and cross-functional influence, but no direct reports. Benefits - Base salary: $120k-$150k - Equity: Stock options, Pro supply is one of the most critical levers in the business, and the person who owns how we communicate with that supply is investing in company value directly - Healthcare: Medical, dental, and vision coverage - Location: Fully remote (US-based), this role requires deep qualitative work, direct Pro listening, and async cross-functional collaboration; remote works because outputs are measured, not hours - PTO: Flexible time off policy LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with applicable state and local laws governing nondiscrimination in employment.

Senior Product Marketing Manager, Pro Experience

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music ad-free in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to millions of songs, podcasts and audiobooks; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. 
 
Amazon Music is seeking a passionate and dynamic Marketing Manager to join the Brand Social team in the Global Marketing Organization. In this role, you will collaborate with the Global Organic Social (creative, insights, operations), content marketing, brand and paid media teams in planning, developing, executing, and optimizing compelling social media campaigns across tentpole marketing campaigns to drive awareness and engagement for the Amazon Music brand. You will implement awareness driving paid social best practices across various social media platforms (Facebook, Instagram, Twitter, TikTok, and YouTube) delivering on long-term strategy, amplifying content to drive engagement, awareness and community growth through targeted paid social campaigns across North America contributing to our measurement and creative frameworks by optimizing campaigns, monitoring and analyzing performance and collaborate with teams world wide to contribute to long term paid media strategy aimed at increasing Amazon Music's brand awareness and engagment alongside Brand Paid Media team and local marketing teams.
 
 
Come innovate with the Amazon Music team! 
 
Key job responsibilities 
<ul><li>Develop and execute best-in-class awareness paid media strategies across key social platforms: deliver social media marketing campaigns, spanning new product launches, partnerships, exclusive merch, livestreams, brand campaigns, cultural moments, and more to drive awareness and engagement for these programs and the Amazon Music Brand at large across social platforms (Meta, TikTok, Twitter, etc.) focused on boosting organic reach and engagement.
</li><li>Content Amplification: Collaborate and identify high-performing organic content and develop strategies to amplify reach through paid promotion.</li><li>Audience Targeting: Utilize insights and segmentation to target audiences and interest, ensuring maximum impact and engagement.</li><li>Budget Management: Manage campaign budgets effectively, optimizing spend to achieve desired results within allocated budgets.</li><li>Performance Analysis: Monitor and analyze campaign performance, providing regular reports and insights. Use data-driven approaches to refine and optimize strategies to improve ROI.</li><li>Collaboration: Work closely with the social media team, content creators, and other marketing stakeholders to align organic and paid strategies for cohesive customer journey. Partner with regional social teams to execute global marketing campaigns</li><li>Stay Updated: Stay abreast of industry trends, social media algorithms, and emerging technologies to incorporate innovative and effective strategies into our campaigns. Stay informed on culture trends, infusing the social space with innovative ideas.</li></ul> 
About the team 
The Organic Brand Social team is focused on top-funnel awareness, delivering billions of impressions and positive engagements, increasing effectiveness of lower funnel campaigns. Our strategy prioritizes engagement over direct sales or traffic through exclusive content and cultural moments. We make a first connection with potential new customers, deepen our engagement with existing ones, and build cohorts that other (paid social) marketing teams can tap into for an efficient, Brand-led, full funnel approach. We are passionate lovers of audio entertainment who are in the know about fans favorite artists, from new music to fan culture, have the latest podcast and audio recommendations from Tinx to the New York Times to Rebecca Yarro&rsquo;s Fourth Wing and Harry Potter. Whether our audience has a laugh, escapes to a new world or learns about new music, our work reinforces Amazon Music as a passion brand and helps increase retention and improve brand affinity.
 
 
What we do is highly visible and a direct connection to customers; including artists, partners, press and consumers. We are a 1:1 representative of the Amazon Music and Amazon brands and protecting the brands&rsquo; health and reputation is at the forefront of all our decision making. We&rsquo;re experts, trained to predict and assess the impact of the content we put out, working in tandem across the business to ensure brand safety without compromising the entertaining and spontaneous side of social media.</div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building and optimizing multiple, simultaneous marketing campaigns</li><li>Experience managing or working within cross-functional marketing and creative teams</li><li>Experience delivering paid media campaigns spanning TV, print ads and digital/social channels</li><li>Experience across affiliate marketing, PPC, SEM and social media advertising</li><li>5+ years of professional experience in paid social media marketing, digital advertising, or performance marketing</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li><li>4+ years of experience in paid social marketing with a focus on brand awareness and engagement campaigns</li><li>Experience working in entertainment, music, or consumer technology industries</li><li>Proven track record of scaling paid social programs globally across multiple markets and regions</li><li>Advanced expertise in audience segmentation, targeting strategies, and performance optimization techniques</li><li>Experience collaborating with cross-functional teams including organic social, content creators, brand marketing, and regional marketing teams</li><li>Demonstrated ability to amplify organic content through paid strategies, achieving 2x+ engagement lift</li><li>Experience managing tentpole marketing campaigns, product launches, or cultural moment activations</li><li>Knowledge of emerging social media trends, platform algorithm changes, and innovative advertising formats</li><li>MBA or advanced degree in Marketing, Business Analytics, or related field</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company&rsquo;s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, CA, Culver City - 78,800.00 - 137,900.00 USD annually 
USA, CA, San Francisco - 86,700.00 - 151,700.00 USD annually 
USA, GA, Atlanta - 78,800.00 - 137,900.00 USD annually 
USA, NY, New York - 86,700.00 - 151,700.00 USD annually 
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually</div>

Awareness Social Marketing Manager, Brand Social, Amazon Music

Manager, Marketing Audiences

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