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marketing specialist

The Home Depot

<div><p><b>Position Purpose:</b></p><div><p>
The Media Specialist coordinates and supports implementation of Affiliate campaigns and tactics including supporting the execution, optimization and reporting components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including monitoring of campaigns and providing reporting to support the AMM in driving and showcasing success.</p></div><p><b><br>
Key Responsibilities:</b></p><ul><li>
45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test &amp; learn agendas</li><li>
40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns</li><li>
15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices</li></ul><p><b><br>
Direct Manager/Direct Reports:</b></p><ul><li>
This position typically reports to Manager, Media</li><li>
This position has 0 Direct Reports</li></ul><p><b><br>
Travel Requirements:</b></p><ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul><p><b><br>
Physical Requirements:</b></p><ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul><p><b><br>
Working Conditions:</b></p><ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul><p><b><br>
Minimum Qualifications:</b></p><ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul><p><b><br>
Preferred Qualifications:</b></p><div><ul><li>
Previous experience working with large established digital properties and platforms (Affiliate publishers, Impact Radius, CJ, etc.) and experience with newer or niche properties a major plus</li></ul></div><div><ul><li>
1+ years of experience actively managing and implementing large Affiliate budgets at an agency and/or large retailer</li></ul></div><div><ul><li>
Previous experience with retail websites and analytics</li></ul></div><div><ul><li>
Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.</li></ul></div><div><ul><li>
Presentation, data analytics, and writing skills</li></ul></div><p><b><br>
Minimum Education:</b></p><ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul><p><b><br>
Minimum Years of Work Experience:</b></p><ul><li>
1</li></ul><p><b><br>
Competencies:</b></p><ul><li>
Action Oriented</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div><p></p>

Specialist, Affiliate Marketing

United Musculoskeletal Partners

<div>Description:
<p><b>
Role Summary</b></p><p>
The Content and Communication Specialist will be responsible for development and execution of our content and communication strategy for UMP and its partner orthopedic practices throughout the country. The individual in this role will work closely with stakeholders and market leaders to create content that engages with our patient audience as well as internal team members.</p><p><b>
Essential Duties and Responsibilities (Other duties may be assigned)</b></p><ul><li>Develop and execute a comprehensive content strategy that aligns with the company&rsquo;s goals, target audience and brand identity</li><li>Create and manage editorial calendar to deliver timely content across digital platforms</li><li>Drive brand awareness, engagement and lead generation through strategic content marketing</li><li>Create high quality and compelling content across multiple platforms, including websites, blogs, social media and email</li><li>Ensure brand consistency and compliance with the company&rsquo;s style guide and voice across all content deliverables</li><li>Interview patients and providers to create content and stories that can be used across multiple channels</li><li>Manage and maintain content repositories; Ensure content is organized in an easily accessible way for future use</li><li>Support content update to the employee intranet, and keeping team members informed on what&rsquo;s happening across our markets</li><li>Responsible for sending out internal newsletters and company communications (e.g. department specific updates, new executive/physician announcements, all-employee messages)</li><li>Serve as the communications resource for HR &amp; Cross-Departmental projects</li></ul>
Requirements:
<p><b>
Qualifications</b></p><ul><li>2-4 years&rsquo; experience in content development and marketing communication</li><li>Bachelor&rsquo;s degree in marketing, communications, journalism or similar majors</li><li>Prior advertising agency experience a plus; healthcare industry experience a plus</li><li>Exceptional writing and editing skills, with a strong attention to detail</li><li>Excellent organizational skills, with ability to self-manage workflow and different priorities</li><li>Able to consistently meet deadlines in a fast-paced environment</li><li>Confident using Canva, or similar design platforms, for social media creation</li><li>Track record of collaborating with others on the marketing teams to deliver business outcomes</li><li>A client service mentality &ndash; you understand that we exist to support and deliver for the practices that are part of UMP</li><li>Passion and infectious enthusiasm for marketing as a key growth driver</li><li>Great interpersonal, presentation and communication skills &ndash; ability to collaborate and work well with others; ability showcase your work and demonstrate how it connects with our business objectives</li></ul></div>

Healthcare Content and Communications Specialist

<div><p><b>Position Purpose:</b></p><p>
The Media Specialist coordinates and supports implementation of omni-channel media campaigns and tactics including supporting the execution and optimization of in-house digital media components of those campaigns. Responsibilities include implementation of campaign objectives, strategies and tactics, including trafficking of campaigns and reporting; and stewardship of media plans in conjunction with marketing goals. Position supports campaign activations and reporting on channels such as Meta, Pinterest, TikTok, YouTube, Reddit, Nextdoor, Snapchat, and Linkedin. Provides input toward and execution support for paid Test &amp; Learn agenda. Key contributor to program tracking and timelines.</p><p><b><br>
Key Responsibilities:</b></p><ul><li>
45% Campaign Management - Manage some components of digital media campaigns directly, including bidding, targeting, ad creation, analysis and reporting, etc. Support test &amp; learn agendas</li><li>
40% Paid Media Management - Support omni-channel paid media planning, buying and reporting for all programs and campaigns</li><li>
15% Stakeholder Management - Organizational Alignment/Relationships; Build relationships with key internal and external stakeholders, including media and platform partners, agencies, etc. Document an utilize best practices</li></ul><p><b><br>
Direct Manager/Direct Reports:</b></p><ul><li>
This position typically reports to Manager, Paid Social</li><li>
This position has 0 Direct Reports</li></ul><p><b><br>
Travel Requirements:</b></p><ul><li>
Typically requires overnight travel less than 10% of the time.</li></ul><p><b><br>
Physical Requirements:</b></p><ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul><p><b><br>
Working Conditions:</b></p><ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul><p><b><br>
Minimum Qualifications:</b></p><ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul><p><b><br>
Preferred Qualifications:</b></p><ul><li><div>
Previous experience working with large established digital properties and platforms (Facebook, YouTube, etc.) and experience with newer or niche properties a major plus</div></li><li><div>
1+ years of experience actively managing and implementing large Paid Digital budgets at an agency and/or large retailer</div></li><li><div>
Previous experience with retail websites and analytics</div></li><li><div>
Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.</div></li><li><div>
Presentation and writing skills</div></li></ul><p><b><br>
Minimum Education:</b></p><ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul><p><b><br>
Minimum Years of Work Experience:</b></p><ul><li>
1</li></ul><p><b><br>
Competencies:</b></p><ul><li>
Action Oriented</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div><p></p>

Media Specialist, Paid Social

Equifax

<div><div><p>This role works closely with marketing, product, data &amp; analytics, and legal &amp; compliance partners to deliver successful customer lifecycle campaigns.
</p></div><div><p><b>What you&rsquo;ll do
</b></p><ul><li><p>Communicate with a growing 30+ million member subscriber base and helping to craft communications like:
</p><ul><li><p>Welcome/Onboarding
</p></li><li><p>Upsell and Winback sales copy promoting credit monitoring/identity theft protection products
</p></li><li><p>Lead generation (credit and insurance products)
</p></li><li><p>Retention and churn prevention
</p></li><li><p>Survey invitations
</p></li><li><p>Monthly Newsletters
</p></li><li><p>Educational material on credit-related topics
</p></li><li><p>Administrative product-related comms
</p></li></ul></li><li><p>Collaborate with internal Marketing, Product and Data teams and third-party vendors to design and develop effective marketing campaigns.
</p></li><li><p>Draft and refine compelling email copy that supports product awareness and lead generation. Adapt content to meet the campaign objectives and align with brand voice.
</p></li><li><p>Translate user research and data into innovative copy that converts. After the campaign, react to lessons learned in the performance data for the next round of testing &amp; optimization.
</p></li><li><p>Participate in the QA process to help support our goal of high quality output.
</p></li></ul><p><b>What experience you need
</b></p><ul><li><p>Bachelor's Degree in Marketing, Business, related discipline; or equivalent experience.
</p></li><li><p>3 - 5 years of experience in email content creation and management, retention, CRM, Loyalty, or other related functions.
</p></li><li><p>Excellent editing and proofreading skills to help us to maintain brand voice consistency.
</p></li><li><p>Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.
</p></li><li><p>Proven experience in marketing copywriting and content creation, preferably for consumer financial products or related industries.
</p></li><li><p>Strong analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization.
</p></li><li><p><b>Consistent with Equifax&rsquo;s 3/2+2 flexible work framework, a willingness to work Tuesday, Wednesday, Thursday in Equifax&rsquo;s Atlanta-based office
</b></p></li></ul><p><b>What could set you apart
</b></p><ul><li><p>Visual design skills: Conceptualize, design, and develop engaging digital creative assets, including graphics, animations, videos, and other multimedia content for CRM channels (email, site, and app).
</p></li><li><p>Experience with multi-channel marketing journeys (email, SMS, mobile).
</p></li><li><p>Highly effective communicator and skilled relationship-builder.
</p></li><li><p>Familiarity writing and/or editing HTML.</p></li></ul></div></div>

Email Campaign Manager, Direct to Consumer

Geotab

<div><div><div><p>Basis:
</p><p>Permanent Full Time</p></div><div><p>
Area of Interest:
</p><p>Marketing</p></div><div><p>
Location:
</p><p>Atlanta, Georgia</p></div></div>
<div><div><div><h2 class="jobSectionHeader"><b>
Who we are:</b></h2>
<div>Geotab &reg; is a global leader in IoT and connected transportation and certified &ldquo;Great Place to Work&trade;.&rdquo; We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.</div>
<div></div>
<div>Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab&rsquo;s open platform and Geotab Marketplace &reg;, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.</div>
<div></div>
<div>Our team is growing and we&rsquo;re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it&rsquo;s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.</div></div><div>
<div><div><div><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<p>
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Product Marketing Manager who will play a crucial role in shaping and delivering the product message to end customers and channel partners, ensuring that Geotab&rsquo;s story is clear and its products are widely adopted. As a product focused company, Product Marketing is a core part of the Product team, working alongside Product Managers, Engineering, Design, and Data to drive market outcomes and growth for a product area throughout the full lifecycle. If you love technology, and are keen to join an industry leader &mdash; we would love to hear from you!</p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<p>
The Product Marketing Manager is the storyteller and market facing expert in their product domain, a contributor to strategy and roadmap, and the owner of growth that leads to the market launch of their products through the orchestration of the marketing team. In short, Product Marketing is the trusted, growth-driving API between Product teams and Marketing.</p>
<h2 class="jobSectionHeader"><b>
How you'll make an impact:</b></h2>
<ul>
<li><p>Tell the product story in a simple, clear, and compelling way to differentiate &amp; share Geotab&rsquo;s products with the world.</p>
</li>
<li><p>Build the marketing roadmap for growth of your product area. Define how we&rsquo;ll achieve the next level of growth.</p>
</li>
<li><p>Bring your product stories to life with our marketing teams.</p>
</li>
<li><p>Develop razor-sharp customer insights and empathy. Build expertise and maintain a central repository of industry and growth trends, personas, competition, and distribution channels/partners.</p>
</li>
<li><p>Tag team with Product Manager in terms of being the &ldquo;voice&rdquo; of the product. Catering the message and documents to the individual and sales teams needs.</p>
</li>
<li><p>Help shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows &amp; develops.</p>
</li>
<li><p>Work closely with Product Managers, Engineering, Sales, and Marketing teams to ensure alignment and seamless execution of product marketing strategies.</p>
</li>
<li><p>Support the development of a variety of marketing materials including white papers, case studies, blog posts, PPT decks, sales tools, ROI calculators, and webinars to support product launches and ongoing marketing campaigns.</p>
</li>
<li><p>Attend product-related events such as webinars, trade shows, and customer forums to drive engagement and adoption.</p>
</li>
<li><p>Establish and maintain a feedback loop with customers to gather insights and inform product development and product marketing strategies.</p>
</li>
<li><p>Product growth, co-owner with the product team. In addition to this, monitor and analyze the performance of marketing campaigns associated with your product portfolio and product launches, providing detailed reports and recommendations for improvement.</p>
</li>
<li><p>Manage the budget for product marketing activities, ensuring efficient allocation of resources to maximize ROI.</p>
</li>
<li><p>Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.</p>
</li>
</ul><h2 class="jobSectionHeader"><b>What you'll bring to the role:</b></h2>
<ul>
<li><p>3-5 years of experience in Product Marketing, preferably in a B2B technology environment.</p>
</li>
<li><p>Post-Secondary Diploma/Degree specialization in Engineering, Business/Marketing, Computer Science or a related field highly valued.</p>
</li>
<li><p>Certifications in digital marketing, product management, or related fields (e.g., Pragmatic Marketing, Google Analytics) are a plus.</p>
</li>
<li><p>Strategic mindset, with a keen sense of priorities, along with an ability to pivot as the landscape changes.</p>
</li>
</ul><div><ul><li><p>Ambitious, self-starter, and resourceful, with strong analytical skills and the ability to problem-solve and make well-judged decisions.</p>
</li>
<li><p>Strong team player with the ability to engage with all levels of the organization.</p>
</li>
<li><p>Storyteller with excellent written and verbal communication skills, empathetic and customer-focused, able to connect insights to identify patterns, and skilled at delivering presentations and training both in person and virtually.</p>
</li>
<li><p>Experience in reporting or business analysis, with familiarity with product management tools.</p>
</li>
<li><p>Strong analytical skills with the ability to interpret data and make data-driven decisions.</p>
</li>
<li><p>Proven ability to manage multiple projects simultaneously, with a strong focus on deadlines and deliverables.</p>
</li>
<li><p>Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and market conditions.</p>
</li>
<li><p>Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.</p>
</li>
<li><p>Innovative thinker with a knack for developing unique marketing campaigns and strategies.</p>
</li>
<li><p>Strong ability to build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.</p>
</li>
<li><p>Experience in the telematics industry is a plus.</p>
</li>
</ul></div></div><div>If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.</div>
<div></div>
<div><b>Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.</b></div>
<div></div>
<h2 class="jobSectionHeader"><b>Why job seekers choose Geotab:</b></h2>
<div>
<div><p>Flex working arrangements<br>
Home office reimbursement program<br>
Baby bonus &amp; parental leave top up program<br>
Online learning and networking opportunities<br>
Electric vehicle purchase incentive program<br>
Competitive medical and dental benefits<br>
Retirement savings program</p>
<ul><li><b>The above are offered to full-time permanent employees only</b></li></ul>
</div>
<div><h2 class="jobSectionHeader"><b>How we work:</b></h2>
<div><div>At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!</div>
<div></div>
<div>Geotab verifies candidates' eligibility to work in the United States through E-Verify, an internet-based system operated by U.S. Citizen and Immigration Services.</div>
<div></div>
<h2 class="jobSectionHeader"><b>Other employment statements:</b></h2>
<div>
<p>Geotab will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.</p>
We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Geotab provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Geotab complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Geotab expressly prohibits any form of workplace harassment or discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Geotab's employees to perform their job duties may result in discipline up to and including discharge. If you would like more information about our EEO program or wish to file a complaint, please contact our EEO officer, Klaus Boeckers at HRCompliance@geotab.com. For more details, view a copy of the EEOC's Know Your Rights poster. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, &ldquo;Geotab&rdquo;), you acknowledge Geotab&rsquo;s collection, use and disclosure of your personal data in accordance with our Privacy Policy.</div></div></div></div></div></div></div></div></div></div>

Product Marketing Manager

<div><p><b>Position Purpose:</b></p><p>
Leads in-house and agency-led Marketing program management and execution. This role is responsible for building internal and external materials and presentations, monitoring and reporting on campaign activity and working with internal and agency teams on program logistics and details. This role will support FIFA World Cup efforts, Brand and special projects identified by brand priorities.</p><p><b><br>
Key Responsibilities:</b></p><ul><li>
50% Develop Marketing Campaigns - Partner with supervisor to develop strategic Marketing campaigns and events while providing support in the planning, implementation, and execution process; Contribute ideas and strategies to grow existing and new programs; Responsible for development or marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager; Develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals</li><li>
20% Reporting - Responsible for campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights</li><li>
10% Trending Subject Matter Expert - Research and stay abreast of new, relevant vendors/partners and share POVs with team, Manager, and agency partners; Stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis; Responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs; Research and report on trends/best practices in specialized marketing areas via demonstrating an interest in and an aptitude for growing the offering</li><li>
20% Vendor Relationships - Manage outside partners, vendors and agencies to ensure execution of programs and tactics are on time, on strategy and within budget</li></ul><p><b><br>
Direct Manager/Direct Reports:</b></p><ul><li>
This position typically reports to Manager, Influencer</li><li>
This position has 0 Direct Reports</li></ul><p><b><br>
Travel Requirements:</b></p><ul><li>
No travel required.</li></ul><p><b><br>
Physical Requirements:</b></p><ul><li>
Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.</li></ul><p><b><br>
Working Conditions:</b></p><ul><li>
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.</li></ul><p><b><br>
Minimum Qualifications:</b></p><ul><li>
Must be eighteen years of age or older.</li><li>
Must be legally permitted to work in the United States.</li></ul><p><b><br>
Preferred Qualifications:</b></p><ul><li>
Excellent written and verbal communication skills</li><li>
Strong understanding of marketing, social media ecosystems</li><li>
Prior marketing, sponsorship, event planning or agency account management experience</li><li>
Exceptional written and verbal communication skills</li><li>
Ability to multitask in fast paced environment</li><li>
Excellent time management, project management, prioritization, and organizational skills</li><li>
Entrepreneurial spirit and intellectually curious mindset</li><li>
Knowledge of online marketing, advertising and ecommerce</li><li>
Mastery of scope and budget development &amp; tracking</li></ul><p><b><br>
Minimum Education:</b></p><ul><li>
The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.</li></ul><p><b><br>
Minimum Years of Work Experience:</b></p><ul><li>
3</li></ul><p><b><br>
Competencies:</b></p><ul><li>
Action Oriented</li><li>
Collaborates</li><li>
Drives Engagement</li><li>
Communicates Effectively</li><li>
Customer Focus</li><li>
Drives Results</li><li>
Manages Conflict</li></ul></div><p></p>

Senior Specialist, Influencer Marketing

Hall Booth Smith, P.C.

<div><p>The Coordinator/Assistant will primarily provide comprehensive support for the firm&rsquo;s marketing and business development initiatives, along with day-to-day activities related to practice groups and individual attorneys. The ideal candidate is expected to have excellent interpersonal skills, written and verbal communication skills, be very detail-oriented, and possess a comprehensive understanding of marketing.</p><br>
<p></p>
<p>
Essential Duties and Responsibilities:</p><br>
<p></p>
<ul>
<li>Provide administrative and operational support to the marketing department, including responding to requests from attorneys, staff, and external vendors in a timely and professional manner.</li>
<li>Support the onboarding process for new attorneys, including coordinating announcements, updating biographies, and facilitating marketing-related setup.</li></ul><br>
<p></p>
<ul>
<li>Assist with the development, updating, and production of marketing materials and collateral, frequently utilizing Adobe InDesign and other design tools.</li></ul><br>
<p></p>
<ul>
<li>Track and evaluate sponsorships and memberships, collaborate with attorneys and external partners to fulfill related obligations, and manage the firm&rsquo;s local and industry-focused affiliations.</li></ul><br>
<p></p>
<ul>
<li>Coordinate and prepare submissions for awards, rankings, and legal directories.</li></ul><br>
<p></p>
<ul>
<li>Draft, edit, format, and proofread internal and external communications, publications, announcements, and presentations to ensure consistency, clarity, and adherence to brand standards.</li></ul><br>
<p></p>
<ul>
<li>Coordinate promotional products and branded materials, including tracking inventory and placing orders as needed.</li></ul><br>
<p></p>
<ul>
<li>Research and identify strategic speaking engagements, panel opportunities, guest articles, sponsorships, and other visibility opportunities that position attorneys in front of key decision-makers.</li></ul><br>
<p></p>
<ul>
<li>Assist with the day-to-day maintenance and creation of graphics of the firm&rsquo;s digital marketing platforms, including the website, blogs, and social media channels, helping ensure content remains current, accurate, and aligned with firm strategy.</li></ul><br>
<p></p>
<ul>
<li>Conduct research on industries, companies, clients, and prospects to support targeted business development efforts.</li></ul><br>
<p></p>
<ul>
<li>Assist with the planning and execution of seminars, receptions, sponsorship activations, and client-focused business development events.</li></ul><br>
<p></p>
<ul>
<li>Support the firm&rsquo;s client relationship management (CRM) system, ensuring accurate data entry, reporting, and utilization for business development initiatives.</li></ul><br>
<p></p>
<ul>
<li>Contribute actively to the firm&rsquo;s overall marketing and business development strategy through collaboration, idea-sharing, and execution of initiatives that support firm growth goals.</li></ul><br>
<p></p>
<p>
Skills:</p><br>
<p></p>
<ul>
<li>Candidates should have at least 1&ndash;3 years of relevant marketing experience; those with 3 or more years are strongly preferred.</li>
<li>Minimum four-year college degree, preferably in marketing, journalism, English, business, or a similar discipline. Under certain circumstances the firm may substitute experience for educational requirements and vice versa.</li>
<li>The candidate must be able to live and work in Atlanta (no remote candidates, please).</li>
<li>Strong computer skills, including advanced knowledge of Microsoft Word, Outlook, Excel, and PowerPoint; knowledge of Adobe InDesign, Illustrator, WordPress and Photoshop is a plus.</li>
<li>Proven ability to work in a fast-paced environment with high expectations for client service, collaboration, teamwork, attention to detail and meeting deadlines.</li>
<li>Excellent oral and written communication skills, grammar and punctuation, and proofreading skills.</li>
<li>Ability to prioritize numerous tasks and projects and adhere to tight deadlines.</li>
<li>Detail-oriented with good organizational skills.</li>
<li>Experience with website analytics and CRM systems is a plus.</li>
<li>Work may require more than 40 hours per week to perform essential duties of the position; occasionally may require irregular hours.</li>
<li>Work requires sitting, bending, stooping, computer keyboarding and continuous use of the hands, telephone contact, reading, and lifting of 25-50 lbs. or more.</li>
<li>Work may also require travel to regional offices and offsite locations; therefore, work requires driving.</li>
<li>The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements.</li></ul></div>

Marketing Coordinator Assistant

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