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digital marketing coordinator Jobs in Atlanta

digital marketing coordinator

digital marketing specialist Jobs in Atlanta

digital marketing specialist

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marketing director

marketing specialist

Blue Magma Residential

<div><div>Job Summary 
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement.</div>
<div></div><div>Total Rewards</div>
<div>Generous benefits package, including:</div>
<ul><li>Paid Time Off</li>
<li>Health, life, vision, dental, disability, and AD&amp;D insurance</li>
<li>Flexible Spending Accounts/Health Savings Accounts</li>
<li>401(k)</li>
</ul><div>Responsibilities</div>
<ul><li>Develop and implement comprehensive marketing strategies across multiple channels, including digital, print, and social media.</li>
<li>Conduct market research to identify trends, customer needs, and competitive landscape.</li>
<li>Optimize website content for SEO to improve organic search rankings and drive traffic.</li>
<li>Create engaging content for various platforms, including blogs, social media posts, email campaigns, and website copy.</li>
<li>Manage social media accounts and develop targeted advertising campaigns on platforms like Facebook and Google AdWords.</li>
<li>Utilize marketing automation tools to streamline processes and enhance lead generation efforts.</li>
<li>Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI.</li>
<li>Collaborate with the leasing teams to align marketing efforts with occupancy goals and strategies.</li>
<li>Assist in budgeting for marketing initiatives and track expenditures against the budget.</li>
<li>Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.</li>
</ul>
<div>Qualifications
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</li>
<li>Proven experience in digital marketing, including SEO, content marketing, email marketing, and performance marketing.</li>
<li>Proficiency in Adobe Creative Suite for creating visual content.</li>
<li>Familiarity with WordPress for website management and HTML for basic coding tasks.</li>
<li>Strong copywriting skills with the ability to create compelling content tailored to different audiences.</li>
<li>Experience with B2B marketing strategies is preferred.</li>
<li>Knowledge of e-commerce platforms and online advertising sales is a plus.</li>
<li>Excellent research skills with the ability to analyze data effectively.</li></ul></div></div>

Marketing Specialist

HomeServices of America

<div>Manage the website and digital marketing programs to provide superior online customer experience and increase Web business. Plan, execute, and measure success of Web initiatives. Evaluate emerging technologies and work with management to develop plans to drive traffic to the company website.

Job Duties and Responsibilities (Essential Job Functions)

Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
<div>
<ul><li>Provide direction for the development and maintenance of company website content and design, ensuring best practices are followed. Partner with the IT department and provide guidance on the content and design of the company website, with primary responsibility for oversight of aesthetic changes to the website. May directly make some changes and updates to the company website. (15-25%)</li></ul>
<ul><li>Research, select and post articles and representative property photos on company social media accounts. Link to company website as appropriate. Write and post articles for company blog. Conceptualize, recommend, and execute paid social media campaigns. Design advertisements and post content for paid social media campaigns. (15-25%)</li></ul>
<ul><li>Proactively monitor, manage and execute campaigns to deliver continually improving results. Create written analysis of campaign performance, with recommendations based on analysis. (15-25%)</li></ul>
<ul><li>Review company website analytics and recommend ways to optimize through keywords and meta-tags. Execute on recommendations and report on search engine optimization (SEO) efforts monthly. (10-15%)</li></ul>
<ul><li>Research and recommend paid key-terms to increase company website traffic. Execute on plan, report on results and recommend new inbound marketing strategies through paid search options. (5-10%)</li></ul>
<ul><li>Remain abreast of emerging industry trends and new technologies related to search engine marketing (SEM) and interactive marketing opportunities. Monitor competitor websites and campaigns. (5-10%)</li></ul>
<ul><li>Perform any additional responsibilities as requested or assigned. (0-5%)</li></ul>
</div>
Performance Expectations
<ul>
<li>Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.</li>
<li>Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.</li>
<li>Establish and maintain positive and productive work relationships with all staff, customers and business partners.</li>
<li>Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.</li>
<li>Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.</li>
</ul>
Qualifications

Education:
<ul>
<li>Bachelor&rsquo;s degree in business, marketing, IT, or related field; or equivalent work experience.</li>
</ul>
Experience:
<ul>
<li>2-5 years of marketing experience with an emphasis on internet and relationship management.</li>
<li>Experience creating content and managing Social Media platforms, including Facebook, Twitter and blogs.</li>
<li>Industry background and/or knowledge preferred.</li>
</ul>
Knowledge and Skills:
<ul>
<li>Project management skills, including current knowledge of best practice project management methodologies and software applications.</li>
<li>Strong technical aptitude and fluency.</li>
<li>Full working knowledge of all Microsoft Office products, including Microsoft Project and SharePoint.</li>
<li>Current knowledge of industry trends in website, social media, mobile and customer relationship management products.</li>
<li>Skilled in SEO, some html knowledge preferred.</li>
<li>Working knowledge of website analytics tools (such as Google Analytics) and App content and functionality.</li>
<li>Exemplary communication skills; both written and verbal.</li>
</ul>
Other (licenses, certifications, schedule flexibility/OT, travel, etc.):
<ul>
<li>Google AdWords Professional certification preferred.</li>
</ul>
We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer 
Equal Opportunity Employer 
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.</div>

Digital Marketing Specialist

Southern Company

<div>Digital Communications Specialist
** Please Note: You will be required to be IN the office at 241 Ralph McGill Blvd, Atlanta, GA a minimum of four (4) days per week and/or as additionally required.
Do you love creating smart, effective emails that truly connect with customers? We&rsquo;re looking for a Digital Communications Specialist &ndash; to help us tell our story and keep our customers informed &mdash;on assignments ranging from welcome series and newsletters to seasonal tips and storm support.
In this role, you&rsquo;ll be a key contributor to our email marketing efforts, working closely with partners across the company to plan, build, and optimize campaigns that reach customers through their #1 preferred communication channel: email. You&rsquo;ll also support SMS campaigns as part of integrated customer journeys, ensuring both channels work together to deliver timely, clear, and customer-friendly communications.
The role offers an opportunity to make a real impact &mdash; helping customers get the information they need, when they need it, through clear, consistent, and high-performing digital communications.
Key Responsibilities:
<ul><li>Contribute to the planning, execution, and optimization of non-transactional email campaigns (e.g., welcome series, newsletters, storm communications, brand initiatives).</li>
<li>Provide strategic input on email best practices, segmentation, timing, and integration with broader campaigns.</li>
<li>Build and launch engaging email campaigns using Eloqua and other digital tools.</li>
<li>Test and optimize email campaigns to ensure performance across devices, inboxes, and user preferences.</li>
<li>Manage campaign workflows and timelines to ensure smooth execution and alignment with business priorities.</li>
<li>Support the day-to-day management of email processes, including scheduling, production, QA, and deployment to ensure timely and accurate campaign execution.</li>
<li>Track campaign performance, analyze results, and share insights to drive continuous improvement.</li>
<li>Stay current on industry trends, compliance standards, and emerging best practices.</li>
<li>Collaborate with Marketing, Customer Experience, and Digital teams to align messaging and communication goals.</li>
</ul>Qualifications:
<ul><li>5-7 years of experience in email marketing, marketing automation, or digital marketing with expertise in campaign execution, optimization, analytics Hands-on experience building and deploying email campaigns (Eloqua experience preferred).</li>
<li>Working knowledge of HTML/CSS for email and comfort with design QA.</li>
<li>Familiarity with SMS campaign strategy and interest in integrated digital customer journeys.</li>
<li>Strong organizational and project management skills; ability to manage multiple priorities.</li>
<li>Strategic mindset with an understanding of how email supports the customer lifecycle and broader marketing goals.</li>
<li>Analytical approach to campaign performance and optimization.</li>
<li>Exceptional attention to detail to ensure accuracy, compliance, and polish.</li>
<li>Collaborative, team-first attitude with a passion for helping partners succeed.</li>
</ul>Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the Company's promise to 2.6 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable, and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the Company is recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeogiaPower.com and connect with the Company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).
Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .
Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and bene&#64257;ts will also be provided during the hiring process.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Identification: 14877
Job Category: Sales &amp; Marketing
Job Schedule: Full time
Company: Georgia Power</div>

Digital Communications Specialist (In Ofc 4 Days/Wk)

Haverty Furniture Companies, Inc

<div><div><div><h2 class="jobSectionHeader">Job Description</h2></div><div> 
Digital Marketing Coordinator 
Position Overview: 
Havertys is seeking a motivated and detail-oriented Digital Marketing Coordinator to manage and optimize our website content, support digital marketing initiatives, and enhance the online customer experience to drive conversions. The ideal candidate will have experience making data-driven decisions and a collaborative spirit to work effectively across teams, contributing to increased site traffic and improved conversion rates.
Position is required to work from Havertys Home Office located at 780 Johnson Ferry Rd. NE, Atlanta, GA 30342. 
This is your Opportunity to: 
<ul><li>
Oversee all website content updates for Havertys.com, including promotions, in-store events, and routine enhancements, ensuring a dynamic and engaging online presence.</li><li>
Collaborate with the marketing and creative team to design and optimize landing page experiences for paid media and organic traffic, ensuring content alignment with overall objectives.</li><li>
Analyze daily core site and marketing channel metrics to identify significant changes and optimization opportunities, while also supporting the marketing team with campaign performance, event outcomes, and overall marketing effectiveness. Leveraging these insights to highlight key trends and represent the voice of the customer.</li><li>
Collaborate with the Creative team by offering clear direction and feedback on site updates, content changes, and optimizations. Ensure that all efforts align with brand, promotion, and campaign standards, while also delivering on time with accuracy and efficiency.</li><li>
Oversee reputation and reviews management, ensuring that store location information is accurate, customer reviews are effectively driven, and best practices are consistently followed.</li><li>
Maintain a strong understanding of SEO principles, leveraging hands-on experience to continuously learn and apply best practices for optimal site performance.</li><li>
Assist the Senior Website Manager with site testing initiatives</li><li>
Assist the Brand Manager in crafting and executing targeted promotional and marketing email communications for our customer base.</li></ul> 
We Offer: 
<ul><li>
Generous benefits package with premier medical, dental, and vision partners.</li><li>
401K program with a company match of 4%.</li><li>
Paid time-off includes vacation, sick time, personal days, company holidays.</li><li>
Ability to advance within the company if desired.</li><li>
Opportunities to give back to the community.</li><li>
Substantial associate discount on our quality merchandise.</li><li>
Complimentary health and wellness program.</li><li>
community.</li><li>
Substantial associate discount on our quality merchandise.</li><li>
Complimentary health and wellness program.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Job Requirements</h2></div><div> 
Qualifications: 
<ul><li>
1-3 years of experience in digital content coordination, marketing, or related roles, with a focus on e-commerce and CMS platforms.</li><li>
Bachelor&rsquo;s degree in marketing, communications, business administration, or a related field, providing foundational knowledge and skills relevant to the digital marketing landscape</li><li>
Experience working in e-commerce and CMS platforms (e.g., Adobe Experience Manager (AEM), Shopify) to facilitate website content.</li><li>
Strong analytical skills, with hands-on experience using Excel and website analytics tools (e.g., Adobe Analytics, Google Analytics) to support data-driven decision-making.</li><li>
Excellent communication and collaboration skills, with a demonstrated ability to present findings and strategies effectively to diverse audiences.</li><li>
Demonstrate resourcefulness, approaching challenges with a solution-oriented mindset and a positive &quot;can do&quot; attitude.</li><li>
A proactive and driven individual with a keen eye for detail and a passion for digital marketing.</li><li>
Exhibit strong critical thinking and problem-solving capabilities, coupled with a healthy curiosity about improving processes and outcomes.</li></ul> 
Work Environment: 
<ul><li>
Work at the Havertys Home Office located at 780 Johnson Ferry Rd. NE, Atlanta, GA 30342, four to five days per week.</li></ul> 
Physical Demands: 
<ul><li>
Ability to work in a corporate office using a computer and interacting with department members and other teams.</li></ul></div></div><div><div><h2 class="jobSectionHeader">
Disclaimer</h2></div><div>
This job description in no way states or implies that these are the only duties to be performed by this employee. He/she will be required to follow any other instructions and to perform any other duties upon the request of his superior. 
Havertys is an Equal Opportunity Employer. Havertys does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, national origin, veteran status, or any other basis covered by appropriate law</div></div></div>

Digital Marketing Coordinator

Passion City Church

<div>Passion, Inc.
OBJECTIVE

The Web + Analytics Lead is the primary builder and maintainer of Passion&rsquo;s websites in Webflow, ensuring all digital properties are high-performing, user-friendly, and conversion-ready. This role brings a mix of technical execution and marketing insight&mdash;translating creative concepts and strategic needs into beautiful, fast, and responsive web experiences.
In addition to hands-on Webflow development, this individual supports tracking and reporting, SEO best practices, and optimization efforts. They also lead wireframe development for new sites, manage content updates in WordPress, and collaborate with third-party WordPress developers to ensure execution aligns with Passion&rsquo;s digital strategy. 
ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Webflow Development + Website Management
<ul><li>Serve as the lead Webflow builder for all Passion-owned web properties&mdash;including site structure, page creation, CMS collections, and responsiveness.</li><li>
Build and publish new pages, landing experiences, and seasonal updates in collaboration with design and marketing teams.
</li><li>Maintain consistency across all digital properties while adhering to brand and UX standards.</li><li>
Manage website updates, content changes, and ongoing maintenance without developer oversight.
</li></ul>2. New Site Planning + WordPress Oversight
<ul><li>Create wireframes and functional mockups for net-new websites or digital experiences based on campaign or organization needs.</li><li>
Manage relationships with external WordPress developers, providing project scope, feedback, QA, and approvals as needed.</li><li>
Maintain and update WordPress sites and blogs, ensuring content is fresh, accurate, and aligned with brand guidelines.
</li></ul>3. Campaign + Marketing Support
<ul><li>Collaborate with Paid Media, Email, and Digital Marketing teams to create high-performing landing pages tailored to specific campaigns.</li><li>
Ensure all landing pages are optimized for mobile, accessibility, and fast load times.</li><li>
Implement tracking links, forms, and success paths to support lead generation and conversions
</li></ul>4. SEO + Conversion Optimization
<ul><li>Implement on-page SEO best practices (meta tags, alt text, semantic structure, internal linking).</li><li>
Use data to inform testing and improvement of page layouts, headlines, and CTAs for better engagement and conversion.</li><li>
Partner with the Marketing Operations Lead to identify CRO opportunities and support testing.
</li></ul>5. Web Analytics + Tagging
<ul><li>Implement and maintain GA4 and GTM tracking across all web properties.</li><li>
Ensure accuracy of data related to traffic, user behavior, and conversions.</li><li>
Support reporting needs by aligning analytics with dashboards and performance metrics owned by Marketing Ops.
</li></ul>This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

WORK SCHEDULE

Monday &ndash; Friday, 9a - 5p 

SUPERVISORY RESPONSIBILITIES

None 
REPORTS TO

Digital Marketing Manager

AN IDEAL INDIVIDUAL
<ul><li>
2&ndash;4+ years of experience in website development, with proven expertise in Webflow.</li><li>
Experience creating wireframes and planning new websites or landing experiences.</li><li>
Proficient in managing WordPress content and coordinating with developers or vendors.</li><li>
Working knowledge of HTML, CSS, and basic JavaScript to support Webflow customization, troubleshoot embed code, and assist with tracking implementations.</li><li>
Familiar with CMS structure, interactions, and third-party embed setup.</li><li>
Strong working knowledge of Google Analytics (GA4), Google Tag Manager, and SEO best practices.</li><li>
Experience with A/B testing, UTM tagging, and performance analysis.</li><li>
Organized, efficient, and able to manage multiple concurrent site tasks.</li><li>
Effective communicator who collaborates well across creative, marketing, and tech teams.</li></ul>

EXPECTATIONS
<ul><li>
Embodies a heart for Jesus, aligning with the mission and values of our organization.</li><li>
Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.</li><li>
Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.</li><li>
Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.</li><li>
Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.</li></ul></div>

Web + Analytics Lead, Webflow

Johnson, Mirmiran & Thompson, Inc.

<div>JMT Technology Group, a leading technology services and solutions provider, is seeking a motivated, energetic, well-organized, and visionary senior proposal coordinator to join our growing team. The successful candidate will lead and/or support marketing initiatives for technology services and solutions.

We&rsquo;re not your average team and are looking for someone who won&rsquo;t settle for the ordinary. We seek to make a difference with our clients, and that begins with our proposals. The ideal candidate will be a self-starter, a dynamic collaborator, and an excellent storyteller.

Position Summary: Spearhead the Technology Group's proposal development and marketing initiatives, orchestrating compelling narratives that captivate our clients and drive our success.

Essential functions and responsibilities
<ul>
<li>Lead, prepare, and proof technical proposals, award submissions, presentations, standard government form proposals, expressions of interest, and qualifications packages.</li>
<li>Own all phases of the pursuit process including identifying opportunities, setting a schedule to keep the pursuit on track, producing and delivering a high-quality document, and tying up the loose ends once the pursuit is out the door.</li>
<li>Create strategies to help us win work. Support planning and strategic consideration for executing pursuits including opportunity prepositioning, assisting in putting together the best team of experts, and aligning the level of effort with the task at hand.</li>
<li>Craft engaging content and lead the team in storyboarding to produce engaging and persuasive narratives. Prepare major sections of pursuits, including but not limited to firm overviews, project descriptions, and resumes, tailored for the specific pursuit to tell a compelling story to our clients.</li>
<li>Collaborate with our dynamic team of subject matter experts and sub-consultants to develop pursuit content.</li>
<li>Support directors and the marketing team with administrative duties related to marketing such as filing, data entry, report generation, etc. Deliver exceptional internal and external customer service.</li>
<li>Gather information and conduct market research about prospects, clients, and upcoming opportunities to support continued strategic growth. Research websites, newspapers, magazines, and other business publications in search of opportunities.</li>
<li>Participate in external marketing activities such as professional associations or organizations, conferences, exhibitions, etc.</li>
<li>Adhere to JMT&rsquo;s Quality Management System (QMS), ISO 9001:2015 Marketing procedures.</li>
</ul>
Nonessential functions and responsibilities
<ul>
<li>Perform other related duties as assigned</li></ul> 
 
 
Required Skills 
<ul><li>Proficient in Microsoft Office Suite</li>
<li>Proficient with Adobe InDesign</li>
<li>Proficient in CRM Systems</li>
<li>Knowledge of the RFP structure and proposal process</li>
<li>Understand marketing principles</li>
<li>Experience with graphics and publishing software</li>
<li>Excellent written communication skills including above-average knowledge of grammar</li>
<li>Exceptional organizational skills with the ability to multi-task while meeting deadlines</li></ul> 
 
 
Required Experience 
<ul><li>Bachelor&rsquo;s degree in Marketing, Business, Communication or related field or equivalent years of experience</li>
<li>5+ years of related experience</li>
</ul>
Preferred Experience
<ul>
<li>2+ years of experience in the Information Technology and/or Geospatial market highly preferred</li>
<li>Thrives as a team player in a collaborative environment, uplifting colleagues and instilling a shared sense of purpose in every project.</li>
<li>Proficient wordsmith, adept at simplifying intricate ideas into engaging, persuasive prose that leaves clients craving more.</li>
<li>Self-motivated and actively seizes opportunities to drive impact, without waiting for instructions or guidance.</li>
</ul>
Working Conditions

Work is performed within a general hybrid office environment. Work is generally sedentary in nature, but may require occasional standing and walking. Lighting and temperature are adequate and there are no hazardous or unpleasant conditions caused by noise, dust, etc. within the office environment

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other characteristic protected by state or federal law.</div>

Senior Technology Group Proposal Coordinator

Doodle

<div><h2 class="jobSectionHeader">Own the segment. Drive measurable impact.</h2><h3 class="jobSectionHeader"> 
About Doodle</h3>
At Doodle, we&rsquo;re shaping the future of scheduling and productivity, helping millions of users collaborate more efficiently every day. Behind every deal, campaign, and launch is a precise go-to-market strategy&mdash;and now we&rsquo;re looking for a Senior Product Marketing Manager to own one of our key business segments (SMB or Mid-market).
This is a high-impact, cross-functional role. You&rsquo;ll treat your segment like a $30M business, owning the GTM segmentation, launch strategy, and adoption playbook from awareness through expansion. You&rsquo;ll partner directly with sales leadership, product, and demand generation to design scalable programs, campaigns, and launches that don&rsquo;t just ship features&mdash;they drive measurable pipeline, customer engagement, and long-term growth.<h3 class="jobSectionHeader"> 
What You&rsquo;ll Do</h3>
As a Segment Owner in Product Marketing, you&rsquo;ll design and execute strategies that accelerate growth, strengthen competitive positioning, and ensure our customers see value at every stage of the journey.<ul>
<li>
Segment GTM Strategy: Define and execute the full-funnel go-to-market plan for your segment (SMB or Mid-market), from awareness through expansion.</li>
<li>Launch Leadership: Own launch strategy and orchestration, ensuring new features and campaigns drive adoption, engagement, and measurable business outcomes.</li>
<li>Sales Enablement: Partner with sales leadership to build enablement programs, training, and collateral that transform good reps into great ones.</li>
<li>Pricing &amp; Packaging: Shape pricing and packaging strategies tailored to segment needs and behaviors.</li>
<li>Customer Insights: Lead win/loss analysis, persona development, and journey mapping to refine strategy, sharpen positioning, and drive competitive displacement campaigns.</li>
<li>Quarterly Business Reviews: Deliver data-backed QBRs that track performance, identify growth opportunities, and influence company-level strategy.</li>
<li>Customer Advisory Boards: Establish and manage advisory boards that strengthen customer voice and inform product direction.</li>
<li>Demand Generation Partnership: Work with demand gen to design campaigns that deliver high-quality pipeline and expansion opportunities.</li>
<li>Partnership Development: Drive segment-specific partnerships and co-marketing opportunities.</li>
<li>Team Leadership: Mentor and coach Product Marketing professionals, building the next generation of PMM talent.</li>
</ul><h3 class="jobSectionHeader">Our Ideal Candidate</h3>
We&rsquo;re looking for a seasoned product marketer who thrives at the intersection of strategy, execution, and cross-functional leadership.
Experience &amp; Expertise<ul>
<li>
4&ndash;7 years of professional experience in product marketing or a related GTM function, with proven ownership of a segment, vertical, or major product line.</li>
<li>Strong grasp of advanced analytics, attribution, and financial modeling.</li>
<li>Expertise in launch orchestration, GTM segmentation, and sales methodologies (e.g., MEDDIC, Challenger).</li>
<li>Experience with PLG and/or PLS motions and pricing/packaging strategy.</li>
<li>Hands-on knowledge of win/loss analysis frameworks, persona research, and competitive positioning.</li>
<li>Comfort with marketing technology stacks, A/B testing, and experimentation frameworks.</li>
<li>Bonus: partnership development, content strategy (SEO/GEO), and AI/automation for campaign analysis.</li>
</ul>
Traits &amp; Mindset<ul>
<li>
Strategic thinker with the ability to dive deep into tactical execution.</li>
<li>Strong stakeholder management and cross-functional influence across Product, Sales, and CS.</li>
<li>Data-driven decision maker with business acumen.</li>
<li>Skilled in navigating ambiguity and building scalable systems.</li>
<li>Collaborative leader who coaches and mentors others.</li>
<li>Results-oriented, resilient, and customer-obsessed.</li>
</ul><h3 class="jobSectionHeader">What success looks like</h3><ul>
<li>Influence USD 15M pipeline annually</li>
<li>Increase win rate by 20 percentage points</li>
<li>Reduce sales cycle by 30%</li>
<li>Launch 2 major features (in channel, for content) per quarter</li>
<li>Build 5 strategic channel partnerships</li>
<li>Deliver 40 sales-ready customer stories</li>
<li>Develop a 60+ page segment playbook</li>
<li>Conduct quarterly business reviews with data-driven insights</li>
<li>Create and maintain persona and journey documentation</li>
<li>Execute competitive displacement campaigns</li>
</ul><h3 class="jobSectionHeader">Hiring Journey</h3><ul>
<li>Initial Application Review + Personality &amp; Strengths Assessment (via BRYQ)</li>
<li>Interview with Hiring Manager</li>
<li>Take Home Study</li>
<li>Presentation + Conversation with Team Members</li>
<li>Culture Fit Interview</li>
<li>Final Alignment Interview</li>
<li>Final Offer &amp; Next Steps</li> 
</ul>
At Doodle, we&rsquo;re committed to providing an environment of mutual trust and respect, where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, and sexual orientation. Diversity and inclusion are of utmost importance to us. We&rsquo;re committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work and our products will be. We want to hear from you, so please don&rsquo;t hesitate to apply!We look forward to receiving your full application.
IMPORTANT NOTICE: Please note that we can only consider your application if you are based and have the right to work in USA. At this time, we are unable to sponsor visa for this position or support with relocation.</div>

Senior Product Marketing Manager

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