social media manager

associate director of social strategy Jobs in New York

associate director of social strategy

manager, social media

media relations & digital pr strategy Jobs in New York

media relations & digital pr strategy

senior social media manager Jobs in New York

senior social media manager

media relations digital pr strategy

National Basketball Association (NBA)

<div>
 WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
 
 
 _________________
 
 
 
 Position Summary
 
 
 
 
 Essential Functions and Job Summary
 
 
 
 
 Responsible For Supporting Communications Strategies For
 
 
 
 <ul>
 <li>
 Cross-department media relations
 </li>
 <li>
 Experiential communications
 </li>
 <li>
 AI optimization
 </li>
 <li>
 New media
 
 
 </li>
 </ul>
 This role travels between ~10% of the year, depending on priorities.
 
 
 
 Major Responsibilities
 
 
 
 Media Relations
 
 
 <ul>
 <li>
 Serves as a media relations expert across all business communications functions, providing strategic counsel and identifying opportunities to elevate the league&rsquo;s storytelling across business areas throughout the year.
 </li>
 <li>
 Manages proactive and reactive media outreach that supports key announcements, events and broader business initiatives across every business communications area, including media, partnership, international, team business, crisis and event communications.
 </li>
 <li>
 Cultivates and strengthens relationships with key reporters, editors and producers across business, media, tech, health, lifestyle and culture outlets to broaden the league&rsquo;s storytelling reach.
 </li>
 <li>
 Identifies emerging cultural and news trends and recommends proactive PR opportunities that position the league and its executives as thought leaders.
 </li>
 <li>
 Supports the transformation of the PR group&rsquo;s digital newsroom, driving a more agile, digital first approach to news creation, distribution, and amplification.
 </li>
 <li>
 Leads the creation of multimedia elements that strengthen PR outputs, including short form videos, motion graphics, social first assets and other creative content that enhances distribution and visibility of business communications announcements.
 </li>
 <li>
 Manages business communications-related announcements and promotions across @NBAPR on X and leads business communications-related narrative amplification strategy across digital and creator ecosystems in collaboration with NBA&rsquo;s social and digital teams.
 </li>
 <li>
 Builds and executes PR strategies that engage non‑traditional outlets and emerging platforms, including podcasts, social platforms and creators, to elevate league announcements, initiatives and on-court storylines.
 </li>
 <li>
 Develops, maintains, and catalogues media relations materials across business areas.
 </li>
 <li>
 Manages PR plans, deliverables, and cross-functional coordination for tentpole events and large-scale communications initiatives.
 </li>
 <li>
 Tracks and analyzes PR campaign performance, providing actionable insights for continuous improvement.
 
 
 </li>
 </ul>
 Experiential
 
 
 <ul>
 <li>
 Serves as the communications lead for all experiential PR opportunities to drive buzz and visibility for the league&rsquo;s tentpole events, including the NBA Jersey Day (start-of-season), Red Box (Christmas) and the Larry O'Brien Trophy Tour (Playoffs) and podcast row (NBA Finals).
 </li>
 <li>
 Develops media engagement plans tied to experiential storytelling moments, securing national, local and lifestyle press to maximize visibility of activations.
 </li>
 <li>
 Measures impact of experiential initiatives through earned and social media coverage, reach and sentiment analysis.
 </li>
 <li>
 Coordinates cross functional planning with groups including Events, Marketing, Social and Digital Content and to ensure cohesive execution and maximized visibility.
 
 
 </li>
 </ul>
 Artificial Intelligence Optimization
 
 
 <ul>
 <li>
 Optimizes PR messaging so that AI systems and engines can easily discover, understand, summarize and surface the message accurately and effectively.
 </li>
 <li>
 Leverages AI-powered tools to enhance drafting press materials, pitch targeting, message optimization while maintaining human editorial oversight.
 </li>
 <li>
 Identifies AI best practices for the business communications group to adopt.
 
 
 </li>
 </ul>
 
 Required Education/Professional Experience
 
 
 
 <ul>
 <li>
 7+ years of agency, in-house communications or journalism experience
 </li>
 <li>
 BA/BS required
 
 
 </li>
 </ul>
 
 Required Skills/Knowledge Attributes
 
 
 
 <ul>
 <li>
 Proven track record of proactive media relations success, including pitching, media relationship management and securing impactful coverage.
 </li>
 <li>
 Strong written communication skills with the ability to produce executive level messaging and high-quality content under tight deadlines.
 </li>
 <li>
 Experience developing multimedia assets for PR use, with familiarity in video and graphic production processes.
 </li>
 <li>
 Proficiency in Adobe Creative Cloud (InDesign, Photoshop and Acrobat)
 </li>
 <li>
 Highly collaborative mindset with the ability to work within a matrixed organization and influence partners across departments.
 </li>
 <li>
 Experience navigating and evaluating generative AI tools, AI search features, and summarization technologies, with the ability to translate these capabilities into traditional communications workflows.
 </li>
 <li>
 Understanding of how AI systems interpret, rank, and surface information while exercising strong human editorial judgment.
 </li>
 <li>
 Excellent project management skills with the ability to balance multiple priorities and work independently.
 </li>
 <li>
 Deep understanding of evolving media landscapes across traditional, digital and social platforms.
 </li>
 <li>
 High attention to detail, strong organizational capabilities and a solutions-oriented approach to problem solving.
 </li>
 <li>
 Collaborates with supervisor to establish priorities and agree on execution plans across multiple departments; stretches own capabilities.
 </li>
 <li>
 Identifies issues that impact ability to deliver on a goal and proposes sound solutions.
 </li>
 <li>
 Drafts standalone deliverables that meet supervisor&rsquo;s expressed standards.
 
 
 </li>
 </ul>
 
 Salary Range
 
 
 
 $110,000-$120,000
 
 
 
 Job Posting Title
 
 
 
 Senior Manager
 
 
 Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&amp;D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
 
 
 We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
 
 
 The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA&rsquo;s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
 
 
 
 About The NBA
 
 
 
 The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital&rsquo;s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA&rsquo;s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
</div>

Media Relations & Digital PR Strategy

National Basketball Association

<div>WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
_________________
Position Summary:
Essential Functions and Job Summary
Responsible for supporting communications strategies for:
<ul><li>Cross-department media relations
</li><li>Experiential communications
</li><li>AI optimization
</li><li>New media
</li></ul>This role travels between ~10% of the year, depending on priorities.
Major Responsibilities
Media Relations
<ul><li>Serves as a media relations expert across all business communications functions, providing strategic counsel and identifying opportunities to elevate the league&rsquo;s storytelling across business areas throughout the year.
</li><li>Manages proactive and reactive media outreach that supports key announcements, events and broader business initiatives across every business communications area, including media, partnership, international, team business, crisis and event communications.
</li><li>Cultivates and strengthens relationships with key reporters, editors and producers across business, media, tech, health, lifestyle and culture outlets to broaden the league&rsquo;s storytelling reach.
</li><li>Identifies emerging cultural and news trends and recommends proactive PR opportunities that position the league and its executives as thought leaders.
</li><li>Supports the transformation of the PR group&rsquo;s digital newsroom, driving a more agile, digital first approach to news creation, distribution, and amplification.
</li><li>Leads the creation of multimedia elements that strengthen PR outputs, including short form videos, motion graphics, social first assets and other creative content that enhances distribution and visibility of business communications announcements.
</li><li>Manages business communications-related announcements and promotions across @NBAPR on X and leads business communications-related narrative amplification strategy across digital and creator ecosystems in collaboration with NBA&rsquo;s social and digital teams.
</li><li>Builds and executes PR strategies that engage non‑traditional outlets and emerging platforms, including podcasts, social platforms and creators, to elevate league announcements, initiatives and on-court storylines.
</li><li>Develops, maintains, and catalogues media relations materials across business areas.
</li><li>Manages PR plans, deliverables, and cross-functional coordination for tentpole events and large-scale communications initiatives.
</li><li>Tracks and analyzes PR campaign performance, providing actionable insights for continuous improvement.
</li></ul>Experiential
<ul><li>Serves as the communications lead for all experiential PR opportunities to drive buzz and visibility for the league&rsquo;s tentpole events, including the NBA Jersey Day (start-of-season), Red Box (Christmas) and the Larry O'Brien Trophy Tour (Playoffs) and podcast row (NBA Finals).
</li><li>Develops media engagement plans tied to experiential storytelling moments, securing national, local and lifestyle press to maximize visibility of activations.
</li><li>Measures impact of experiential initiatives through earned and social media coverage, reach and sentiment analysis.
</li><li>Coordinates cross functional planning with groups including Events, Marketing, Social and Digital Content and to ensure cohesive execution and maximized visibility.
</li></ul>Artificial Intelligence Optimization
<ul><li>Optimizes PR messaging so that AI systems and engines can easily discover, understand, summarize and surface the message accurately and effectively.
</li><li>Leverages AI-powered tools to enhance drafting press materials, pitch targeting, message optimization while maintaining human editorial oversight.
</li><li>Identifies AI best practices for the business communications group to adopt.
</li></ul>Required Education/Professional Experience
<ul><li>7+ years of agency, in-house communications or journalism experience
</li><li>BA/BS required
</li></ul>Required Skills/Knowledge Attributes
<ul><li>Proven track record of proactive media relations success, including pitching, media relationship management and securing impactful coverage.
</li><li>Strong written communication skills with the ability to produce executive level messaging and high-quality content under tight deadlines.
</li><li>Experience developing multimedia assets for PR use, with familiarity in video and graphic production processes.
</li><li>Proficiency in Adobe Creative Cloud (InDesign, Photoshop and Acrobat)
</li><li>Highly collaborative mindset with the ability to work within a matrixed organization and influence partners across departments.
</li><li>Experience navigating and evaluating generative AI tools, AI search features, and summarization technologies, with the ability to translate these capabilities into traditional communications workflows.
</li><li>Understanding of how AI systems interpret, rank, and surface information while exercising strong human editorial judgment.
</li><li>Excellent project management skills with the ability to balance multiple priorities and work independently.
</li><li>Deep understanding of evolving media landscapes across traditional, digital and social platforms.
</li><li>High attention to detail, strong organizational capabilities and a solutions-oriented approach to problem solving.
</li><li>Collaborates with supervisor to establish priorities and agree on execution plans across multiple departments; stretches own capabilities.
</li><li>Identifies issues that impact ability to deliver on a goal and proposes sound solutions.
</li><li>Drafts standalone deliverables that meet supervisor&rsquo;s expressed standards.
</li></ul>Salary Range:
$110,000-$120,000
Job Posting Title:
Senior Manager
Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&amp;D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA&rsquo;s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital&rsquo;s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA&rsquo;s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.</div>

City University of New York

<div>Assistant Vice President for Marketing &amp; Communications (ECP)
POSITION DETAILS
The City College of New York (CCNY), a senior college of The City University of New York (CUNY), seeks an innovative Assistant Vice President for Marketing and Communications (AVP) to lead a modern, data-driven transformation of the College's digital experience and institutional brand. Reporting to the Senior Vice President for Institutional Advancement, Communications and External Relations, the AVP serves as CCNY's chief communications and brand officer, responsible for a unified strategy across marketing, creative, digital, web, media relations, and public affairs.
The successful candidate will shape CCNY's marketing and communications ecosystem with a forward-looking vision centered on customer-grade digital UX, brand consistency, and audience-focused engagement. The AVP will elevate CCNY's public website and digital channels, mature analytics and insights, implement governance and accessibility standards, and orchestrate compelling storytelling that advances recruitment, reputation, fundraising, and community engagement.
Duties include but are not limited to:
Digital Strategy &amp; Web Leadership
<ul><li><div>Lead the strategy, roadmap, and execution for CCNY's public website and key digital channels, including UX research, content strategy, information architecture, accessibility, performance, and security.</div></li>
<li><div>
Implement a centralized governance model (standards, workflows, review/approval processes, service levels) and a college-wide liaison network to keep content accurate, timely, and on-brand.</div></li>
<li><div>
Integrate analytics (e.g., web, SEO, CRM/CMS signals) to monitor task completion, engagement, and conversion; drive iterative improvements through A/B testing and insights.</div></li>
</ul>
Brand &amp; Creative Stewardship
<ul><li><div>Own the institutional brand strategy and visual identity; ensure coherence across digital, print, social, broadcast, and environmental applications.</div></li>
<li><div>
Direct development of signature campaigns, recruitment marketing, editorial series, publications, and multimedia assets that amplify CCNY's mission and impact.</div></li>
</ul>
Marketing &amp; Audience Growth
<ul><li><div>Architect multi-channel, audience-centric campaigns that grow awareness, consideration, applications/inquiries, and event participation.</div></li>
<li><div>
Establish performance frameworks (KPIs, dashboards, pacing reviews) and optimize media mix and creative based on evidence.</div></li>
</ul>
Media Relations &amp; Public Affairs
<ul><li><div>Oversee proactive media strategy, executive visibility, thought leadership, and rapid-responseprotocols;cultivaterelationshipswithlocal,national,andhigher-edmedia.</div></li>
<li><div>
Coordinatemessagingandalignmentacrossinternalandexternalstakeholders.</div></li>
</ul>
Team, Vendors &amp; Operations
<ul><li><div>Leadanddevelopahigh-performing,multidisciplinaryteamspanningDigital/Web, Marketing &amp; Creative, Editorial/PR, and broadcast (e.g., WHRC).</div></li>
<li><div>
Recruittokeycapabilitiessupportingdigitaltransformation(e.g.,WebsiteContent&amp; Creative Specialist, Website Data &amp; Technology Assistant) and manage agencies/vendors, RFPs/SOWs, budgets, and contracts.</div></li>
<li><div>
Promoteacultureofaccessibility,inclusion,andcontinuouslearning.</div></li>
</ul>
QUALIFICATIONS
This position is in CUNY&rsquo;s Executive Compensation Plan. All executive positions require a minimum of a bachelor&rsquo;s degree and eight years&rsquo; of related experience.
Preferred Qualifications:
<ul><li><div>Master's degree in marketing, communications, journalism, public affairs, design, or related field.</div></li>
<li><div>
8+ years of progressive leadership in marketing, communications, or digital strategy in higher education or a similarly complex organization.</div></li>
<li><div>
Demonstrated success leading enterprise-level digital initiatives (website rebuilds, design systems, content governance, analytics) and brand programs with measurable outcomes.</div></li>
<li><div>
Strong track record building and managing cross-functional teams, agencies, and vendor portfolios.</div></li>
<li><div>
Exceptional communication, stakeholder management, and executive advisory skills.</div></li>
<li><div>
Experience overseeing large-scale website redesigns and digital governance within complex organizations.</div></li>
<li><div>
Proficiency with web analytics/SEO, content operations, UX research methods, and accessibility standards (e.g., WCAG).</div></li>
<li><div>
Depth in media relations and issues/crisis communications.</div></li>
<li><div>
Commitment to equity, inclusion, belonging, and accessibility, and to supporting first-generation students.</div></li>
</ul>
CUNY TITLE
Assistant Vice President
COMPENSATION AND BENEFITS
Salary Range: $175,000 - $195,000. Salary commensurate with education and experience.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
If you are viewing this job posting in CUNYfirst, please click on &quot;Apply Now&quot; on the bottom of this page and follow the instructions.
If you are viewing this job posting externally, please apply as follows:
Go to www.cuny.edu and click on &quot;Employment&quot;
Click &quot;Search job listings&quot;
Click on &quot;More search options&quot;
Search by Job Opening ID number 32055
Click on the &quot;Apply Now&quot; button and follow the instructions.
PLEASE NOTE THAT YOU MUST UPLOAD A COVER LETTER AND RESUME AS ONE DOCUMENT IN ANY OF THE FOLLOWING FORMATS: doc, .docx, .pdf, .rtf, or text format.
CLOSING DATE
May 8, 2026
JOB SEARCH CATEGORY
CUNY Job Posting: Executive
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Job ID: 32055
Location: City College of New York</div>

Assistant Vice President for Marketing & Communications (ECP)

Ann Taylor

<div><h2 class="jobSectionHeader">About us</h2>
Ann Taylor and LOFT empower women to find their authentic self-expression. Ann Taylor outfits the modern American woman so she's ready-for-work and ready-for-anything in timeless, tailored style. LOFT creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them.
Discover a culture that empowers employees with access to industry leaders and the tools you need to expand your skills and stretch your abilities. We'll meet you at every milestone with opportunities and benefits to make life better in and outside of work (not to mention your closet). Ready to join us?
About the role 
The Manager, Public Relations serves a significant role supporting the PR Department across Ann Taylor and LOFT and assists with all PR-related activities with the goal of driving brand awareness and increasing fashion credibility. Job function includes assisting PR team in all aspects of media relations, influencer relations, and external communications. The Manager also manages day-to-day editorial requests. Candidates must be productive, self-motivated, creative and team-oriented and excellent interpersonal, written and verbal communication skills. Close attention to detail and follow through and pronounced ability to complete multiple tasks and goals a must.
The impact you can have<ul><li>
Work closely with cross-functional teams across Ann Taylor and LOFT including merchandising, ecommerce, marketing, design, creative and retail teams on various PR projects</li><li>
Achieve regular product placements with targeted sites &ndash; corresponding with marketing pushes</li><li>
Achieve inclusion in fashion feature round-ups with main fashion and lifestyle sites</li><li>
Own pitching for specific brand philanthropic initiativesCultivate new editor relationships and brainstorm new angles/approaches for all brands: traditional media and digital.</li><li>
Own day-to-day communication/product fulfillment with influencer partners</li><li>
Research new influencers for Ann Taylor and LOFT and creative ways we can partner</li><li>
Research competitive landscape for other retailer activations and partnerships</li><li>
Fulfill editorial requests and credit information</li><li>
Liaise with sourcing and merch for up-to-date sample information</li><li>
Serve as day-to-day liaison with agencies and fulfill all requests/place warehouse orders for product</li><li>
Manage editorial giftings</li><li>
Execute and send the bi-weekly press recaps</li></ul>
You&rsquo;ll bring to the role<ul><li>Bachelor&rsquo;s degree (preferably in marketing, communications, public relations or journalism)</li><li>4-5 years&rsquo; work experience</li><li>Passion for style, fashion and trend-spotting</li><li>Affinity for the ANN INC. brands and a belief in their promise and products</li><li>General knowledge of media landscape</li><li>Excellent interpersonal, written and verbal communication skills</li><li>Highly organized, detail oriented, great follow up</li><li>Honest, hard-working, driven, enthusiastic</li><li>Ability to build and maintain relationships with cross-functional partners</li><li>Comfort and experience working directly with media</li><li>Ability to multitask and work in a fast-paced environment while prioritizing to meet deadlines</li><li>Proficient in Microsoft Outlook, Excel and PowerPoint</li><li>Experience with media database contact software</li></ul>
Benefits<ul><li>
You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand&rsquo;s discount policies.</li><li>
Support for your individual development plus opportunities for career mobility within our family of brands.
</li><li>A culture of giving back &ndash; local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
</li><li>Medical, dental, vision insurance &amp; 401(K)*</li><li>
Employee Assistance Program (EAP)</li><li>
Time off &ndash; paid time off &amp; holidays*</li><li>
The target salary range for this role is: $80,000 - $85,000</li><li>
Hybrid: This position works in a hybrid model, with required days worked in the LOFT office location in New York, NY as defined by business needs.</li></ul><ul><li>Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.</li></ul>
#LI-CS3
Location:
Times Square Tower-ANN-New York, NY 10036<h2 class="jobSectionHeader">
Position Type:</h2>
Regular/Full time
Equal Employment Opportunity 
The Company is an equal opportunity employer and welcomes applications from diverse candidates. Hiring decisions are based upon a candidate's qualifications as they relate to the requirements of the position under consideration and are made without regard to sex (including pregnancy), race, color, national origin, religion, age, disability, genetic information, military status, sexual orientation, gender identity, or any other category protected by applicable law. The Company is committed to providing reasonable accommodations for job applicants with disabilities. If you require an accommodation to perform the essential duties of the position you are seeking or to participate in the application process, please contact myHRSupport@knitwellgroup.com. The Company will make reasonable accommodations for otherwise qualified applicants or employees, unless such accommodations would impose an undue hardship on the operations of the Company&rsquo;s business. The Company will not revoke or alter a job offer based on an applicant&rsquo;s request for reasonable accommodation.</div>

Manager, Public Relations

GALLO

<div>
 Job Req ID: 106859
 
 
 Job Type: Full-time
 
 
 Work Category: Modesto/NY - Hybrid Telecommute OR Dallas -Onsite
 
 
 Application Close Date: 05/01/2026
 
 
 Sponsorship: Not Available
 
 
 Compensation: $113,400 - $170,200
 
 
 Gallo Privacy Policy
 
 
 
 We are GALLO
 
 
 
 We&rsquo;re a family-owned company with a 90+ year legacy, that&rsquo;s consistently recognized as a Glassdoor &ldquo;Best Places to Work.&rdquo; We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We&rsquo;re home to the #1 wine and spirits brands in the U.S. - Barefoot Wine &amp; High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.
 
 
 View our Corporate Values and Mission Statement here.
 
 
 A Taste of What You'll Do
 
 
 We&rsquo;re looking for a strategic, curious leader to shape Gallo&rsquo;s social platform strategy and drive culturally relevant, scalable, consumer-first content across channels. You&rsquo;ll lead a team of social and content specialists, maintain deep platform expertise, and partner with Brand, Creative, Media, PR, Legal, MarTech, and Consumer Engagement to ensure cohesive execution. Your day-to-day includes building organic content ecosystems, guiding creator partnerships, advising on social SEO and discoverability, and translating trends into testable experiments and innovation opportunities.
 
 
 You&rsquo;ll own governance and operating standards&mdash;social guidelines, compliance protocols, approval workflows, crisis playbooks, and tool relationships&mdash;while setting community management expectations for on-brand, timely audience engagement. You&rsquo;ll monitor sentiment and emerging conversations, coach specialists on integrated brand strategies, and maintain a forward-looking view on platform shifts, alpha/beta opportunities, and AI-enabled content and listening tools. Using cultural insights, benchmarking, and performance data, you&rsquo;ll drive continuous improvement, recommend tools and processes, and own the KPI framework and reporting cadence.
 
 
 If you bring thoughtful leadership, platform fluency, and a bias for experimentation, you&rsquo;ll thrive here. We value collaboration, diverse perspectives, and inclusive decision-making&mdash;applicants of all backgrounds are encouraged to apply.
 
 
 What You'll Need
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree plus 6 years of social media marketing, content strategy, content marketing and/or digital marketing experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility; OR High school diploma or State-issued equivalency certificate plus 9 years of social media marketing, content marketing, content strategy and/or digital marketing experience reflecting increasing levels of responsibility.
 </li>
 <li>
 Successfully supervised and developed employees.
 </li>
 <li>
 Demonstrated ability to delegate and provide direction to others on the team.
 </li>
 <li>
 Ability to anticipate potential problems and effectively solution problems.
 </li>
 <li>
 Ability to de-escalate and remain professional during conflict.
 </li>
 <li>
 Exceptional oral, verbal, written, and interpersonal communication skills.
 </li>
 <li>
 Experience using social media platforms and knowledge of tools and community management.
 </li>
 <li>
 Strong analytical skills to make data-driven decisions.
 </li>
 <li>
 Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
 </li>
 <li>
 Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
 
 
 </li>
 </ul>
 How You'll Stand Out
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree plus 8 years of sales, marketing, advertising, public relations or account management experience to include 5 years of social media marketing management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 7 years of Gallo sales, digital marketing, advertising, public relations or account management experience to include 4 years of social media marketing management experience reflecting increasing levels of responsibility.
 </li>
 <li>
 Experience with social media in an alcohol beverage or CPG company.
 </li>
 <li>
 Deep understanding of major social platforms (TikTok, Instagram, YouTube, Facebook, Pinterest, LinkedIn, X) including algorithm behavior, discovery mechanics, and platform best practice.
 </li>
 <li>
 Familiarity with web, search, and zero-click trends and how social intersects with SEO.
 </li>
 <li>
 Strong understanding of creator ecosystems and experience engaging or managing creators.
 </li>
 <li>
 Ability to evaluate content for quality, cultural relevance, and brand alignment.
 </li>
 <li>
 Proficiency using enterprise social tools (e.g., Emplifi, Sprinklr, Sprout Social, Dash Hudson, or equivalent).
 
 
 </li>
 </ul>
 
 Our Benefits &amp; Perks
 
 
 
 To view the full job description, please click here.
 
 
 We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.
 
 
 
 The Fine Print
 
 
 
 <ul>
 <li>
 The Company does not sponsor for employment-based visas for this position now or in the future.
 </li>
 <li>
 Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
 </li>
 <li>
 This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
 </li>
 <li>
 It is the Company&rsquo;s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.
 
 
 </li>
 </ul>
 Gallo&rsquo;s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.
 
 
 Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).
 
 
 We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.
 
 
 Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.
 
 
 E-Verify Notice
 
 
 Right to Work
 
 
 Employee Polygraph Protection Act
</div>

Social Media Manager

Pandora

<div>
 
 Manager, Social Media, Pandora NAM
 
 
 
 As the largest jewellery brand in the world, we a give a voice to millions of people&rsquo;s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.
 
 
 Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.
 
 
 
 About The Team
 
 
 
 The Social Media Manager is responsible for supporting and executing the organic social media strategy and day-to-day community management across North America. This role helps ensure clarity, alignment, relevance, and performance measurement across all social touchpoints.
 
 
 This individual plays an important role in identifying and communicating actionable opportunities, best practices, and insights that help inform strategy and drive impact across the organization.
 
 
 The ideal candidate brings a strong understanding of how each social platform contributes to audience engagement and growth. This includes nurturing the existing customer base while helping the brand reach and resonate with new audiences.
 
 
 The role also works closely with paid media and go-to-market teams to support integration and alignment between organic social efforts and all other in-market executions.
 
 
 
 Your Role As a Manager, Social Media
 
 
 
 <ul>
 <li>
 Develop and lead the organic social media strategy across North America, including storytelling and support for NAM talent and ambassador initiatives, with a focus on regionally owned channels such as Facebook and X
 </li>
 <li>
 Support the Global team on channels such as Instagram and TikTok by ensuring the North America team activates and supports relevant content that is integrated and aligned with the broader strategy
 </li>
 <li>
 Own and maintain the North America social media content calendar, including NAM store pages and talent/ambassador moments, while collaborating closely with owned channel leads, go-to-market teams, and Global partners
 </li>
 <li>
 Partner with the VIP team to support talent and ambassador social amplification, ensuring alignment across messaging, timing, and platform needs
 </li>
 <li>
 Identify and share actionable insights on emerging social media trends, platform developments, content performance, and audience behavior
 </li>
 <li>
 Manage community engagement and social listening across all North America platforms to ensure timely responses, brand consistency, and continuous feedback
 </li>
 <li>
 Serve as the primary North America point of contact with Global Social Media teams to coordinate campaign planning and cross-channel content execution, including moments featuring NAM talent and ambassadors
 </li>
 <li>
 Lead social content strategy for events, including those aligned to NAM talent and ambassador activity, ensuring content is effectively captured, utilized across the business, and shared on social channels
 </li>
 <li>
 Work closely with analytics and insights teams to establish KPIs and deliver regular reporting on social performance
 </li>
 <li>
 Ensure brand voice and tone are consistent and relevant across all North America social content while supporting global alignment and local market nuances
 </li>
 <li>
 Collaborate cross-functionally with Paid Media, PR, Creative, E-commerce, and Retail Marketing teams to ensure consistent messaging and alignment across all consumer touchpoints
 
 
 </li>
 </ul>
 
 Craft Your Career With Us If You Have
 
 
 
 <ul>
 <li>
 Bachelors Degree in Marketing, Social Media, Communications or a related field is preferred
 </li>
 <li>
 8+ years of progressive experience in social media, digital communications, marketing, or consumer insights, with a strong understanding of brand storytelling and audience engagement
 </li>
 <li>
 Experience supporting or coordinating social and digital content initiatives, including cross-functional collaboration with marketing, creative, PR, or digital teams
 </li>
 <li>
 Industry experience in retail, fashion, or fast-moving consumer goods (FMCG), with strong knowledge of consumer behavior, social trends, and brand positioning in competitive markets
 </li>
 <li>
 Proven experience working within a global or matrixed organization, collaborating across regions and functions to support aligned social strategies
 </li>
 <li>
 Strong understanding of the North American social media landscape, with the ability to tailor global content and campaigns to regional audiences
 </li>
 <li>
 Excellent written and verbal communication skills, with the ability to craft compelling social narratives and present insights to internal partners
 </li>
 <li>
 Demonstrated experience leveraging data analytics and social listening tools to inform strategy and optimize performance
 </li>
 <li>
 Proven ability to develop and execute integrated social media strategies that drive brand awareness, engagement, and business results
 </li>
 <li>
 Exceptional skills in crafting compelling, platform-specific content and narratives that resonate with diverse audiences across social channels
 </li>
 <li>
 Skilled in managing sensitive social situations, responding swiftly to potential reputational risks, and supporting the execution of crisis communication plans across digital platforms
 </li>
 <li>
 Ability to build and nurture strong partnerships with internal teams and external agencies to amplify brand messaging and ensure alignment
 </li>
 <li>
 Expertise in localizing global social campaigns for the North American market while maintaining brand consistency and voice
 </li>
 <li>
 Proficiency with social listening tools and platform analytics to monitor, analyze, and optimize performance
 </li>
 <li>
 Experience collaborating with senior leaders and cross-functional partners to support social strategy and digital storytelling
 </li>
 <li>
 Strong organizational skills with the ability to manage multiple campaigns, content calendars, and cross-functional projects under tight deadlines
 </li>
 <li>
 Deep understanding of social media platforms, emerging trends, and how digital content shapes consumer perception and engagement
 
 
 </li>
 </ul>
 
 Our Benefits
 
 
 
 
 
 
 
 <ul>
 <li>
 We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future
 </li>
 <li>
 We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&amp;D, anniversary gift cards, recognition program and product discounts!
 </li>
 <li>
 We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
 </li>
 <li>
 We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
 
 
 </li>
 </ul>
 
 New York Salary:
 
 $130,000 - $150,000 commensurate on experience
 
 
 
 About Pandora
 
 
 
 Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
 
 
 Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
 
 
 Pandora&rsquo;s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.
 
 
 
 About Pandora NAM
 
 
 
 The Pandora North America team in the USA &amp; Canada consists of more than 115 employees working at our offices in New York &amp; Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.
 
 
 Today, the USA is Pandora&rsquo;s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.
</div>

Manager, Social Media

Marc Fisher Footwear

<div>
 
 The
 
 Digital Marketing Director
 
 develops and leads digital and ecommerce marketing strategies across Marc Fisher&rsquo;s portfolio of footwear brands.
 
 Reporting to the VP of Marketing Strategy
 
 , this role partners with brand, ecommerce, and marketing teams to translate business goals into clear strategy, creative direction, and high-impact campaign execution. The Director brings new insights and opportunities, streamlines cross-functional collaboration, and produces effective briefs, messaging frameworks, and brand ideas. This position also leads annual strategic planning, identifies and structures marketing initiatives for execution, and drives analysis and synthesis of insights across marketing teams.
 
 
 
 
 
 This role is
 
 based out of our NYC office on our current hybrid schedule &ndash; 3 days in office and 2 days remote per week.
 
 
 
 
 
 
 
 Responsibilities include:
 
 
 <ul>
 <li>
 Lead brand messaging development and execution across owned and licensed brands, ensuring integrity, business alignment, and cohesive storytelling for Hunter, Nine West, Marc Fisher LTD, Rockport, Easy Spirit, and earth&reg;.
 </li>
 <li>
 Lead, mentor, and develop a team of Brand Managers to deliver brand campaigns, digital assets, and seasonal content with consistency, accuracy, and strategic alignment.
 </li>
 <li>
 Partner with PR, social, creative, and ecommerce to build integrated, omnichannel strategies that strengthen positioning and drive measurable results.
 </li>
 <li>
 Improve ecommerce performance by applying expertise in digital marketing, onsite experience, conversion strategy, and KPIs to guide placements, content, and campaigns.
 </li>
 <li>
 Own seasonal brand books, product positioning frameworks, and messaging guidelines to ensure clear, consistent direction across consumer touchpoints.
 </li>
 <li>
 Approve email, paid media, and onsite content for D2C brands, ensuring work meets brand standards, strategic objectives, and performance goals.
 </li>
 <li>
 Lead end-to-end briefing and campaign development, aligning stakeholders on audience, messaging, deliverables, and success metrics.
 </li>
 <li>
 Ensure internal and external deliverables are high-quality, accurate, and on time, with strong organizational discipline across brands and timelines.
 </li>
 <li>
 Oversee team workflows, calendars, and key milestones to ensure efficient campaign execution across ecommerce, digital, and cross-functional channels.
 </li>
 <li>
 Establish governance and quality standards for AI-assisted and digitally generated content to ensure output is authentic, accurate, and on brand.
 </li>
 <li>
 Build strong partnerships with sales, merchandising, product development, and finance to align marketing strategy to business priorities and revenue goals.
 </li>
 <li>
 Continuously elevate brand thinking by identifying opportunities to strengthen messaging, storytelling, and marketing effectiveness with internal teams and external partners.
 </li>
 <li>
 Stay current on digital and brand marketing best practices, applying learnings to optimize campaigns across channels.
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required.
 </li>
 <li>
 Deep expertise in the footwear, fashion, and retail landscape, including competitive activity, emerging consumer behaviors, and cultural trends that inform brand strategy.
 </li>
 <li>
 10+ years of progressive experience in brand marketing, digital marketing, or integrated communications; fashion, footwear, or consumer brands preferred.
 </li>
 <li>
 Proven ability to balance creative vision and business strategy, with strong problem-solving and analytical skills.
 </li>
 <li>
 Demonstrated success launching integrated, digital-first campaigns across ecommerce, email, social, and paid media.
 </li>
 <li>
 Strong qualitative and quantitative research skills, with the ability to translate consumer data, search trends, and social insights into messaging and campaign strategy.
 </li>
 <li>
 Exceptional communication skills (writing, editing, and presenting), with experience presenting to senior leaders and cross-functional partners.
 </li>
 <li>
 Proven people leader with strong team-building skills, high emotional intelligence, and the ability to influence and collaborate across departments.
 </li>
 </ul>
 
 
 
 
 
 Benefits:
 
 
 <ul>
 <li>
 Medical, Dental, Vision Insurance
 </li>
 <li>
 401k Retirement Plan w/match
 </li>
 <li>
 Pet Insurance offered
 </li>
 <li>
 Commuter benefits
 </li>
 <li>
 Medical and Dependent Flex Spending Benefits
 </li>
 <li>
 15 &frac12; Holidays
 </li>
 <li>
 15 days of PTO (prorated based on start date)
 </li>
 <li>
 Salary: $150-180k (based on experience)
 </li>
 </ul>
 
 
 
 
 
 Company Overview:
 
 
 
 Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing &ndash; all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men&rsquo;s, and Easy Spirit along with the namesake brands &ndash; Marc Fisher and Marc Fisher LTD.
 
 
 Our diverse portfolio of globally recognized brands &ndash; available domestically and internationally via wholesale and retail channels &ndash; consistently meets the widest range of consumers&rsquo; fashion footwear needs, from classic to contemporary, sport to dress, men&rsquo;s to women&rsquo;s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.
 
 
 
 
 
 
 Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.
 
 
 
 
</div>

Digital Marketing Director

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