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branded content strategist, creator ad partnerships Jobs in New York

partnerships manager

Great American Media

<div>
 <p>
  Great American Media is home to the
  <strong>
   family-friendly
  </strong>
  and
  <strong>
   faith driven
  </strong>
  portfolio of brands Great American Family, Great American Faith &amp; Living, and Great American Pure Flix. We are committed to providing an uncompromised, uplifting environment that celebrates Faith, Family, and Country for the entire family. We are dedicated to our audience, and we believe that strong brands and high-quality programming create an unparalleled fan experience across the Great American Media portfolio.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are seeking a growth-centric, excellence-focused
  <strong>
   Brand &amp; Marketing Partnerships Manager
  </strong>
  to join our team.
  <strong>
   Ideal candidates will be able to work a hybrid schedule at our New York City office or Texas Headquarters in Arlington (typically onsite Tues/Wed/Thurs and remote Mon/Fri).
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Purpose
  </strong>
 </p>
 <p>
  The Brand &amp; Marketing Partnerships Manager oversees and executes brand campaigns with external partners to enhance brand visibility and increase revenue. This role involves direct collaboration with partner stakeholders to ensure the successful delivery of partnership assets and marketing programs. The specialist will serve as the primary point of contact for assigned partner relationships and will contribute to larger partnership accounts, ensuring alignment and flawless execution of campaigns and promotions. The position requires tracking performance metrics and providing insights for future activities, along with supporting various marketing functions and events.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Duties and Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Create and update marketing materials to assist sales teams across the organization, including Ad Sales and Distribution.
  </li>
  <li>
   Assist partners in planning, execution, and follow up with contracted Media Buys.
  </li>
  <li>
   Develop, maintain, and execute innovative marketing campaigns with partners to drive brand awareness, engagement and revenue growth.
  </li>
  <li>
   Collaborate with various departments, such as Creative and Product, to ensure alignment with company objectives and deliver a seamless execution.
  </li>
  <li>
   Oversee high-profile brand partnerships and cultivate long-term relationships with key external partners.
  </li>
  <li>
   Identify and engage with new brand partners to further expand brand presence and opportunities for collaboration.
  </li>
  <li>
   Ensure all partnerships are aligned with Great American Media&rsquo;s brand strategy and messaging, maintaining consistency across all marketing channels.
  </li>
  <li>
   Oversee the execution of strategic brand initiatives such as fan events, podcasts, partnership campaigns, etc.
  </li>
  <li>
   Lead contact and logistics coordinator for special events/conferences as determined by the leadership team.
  </li>
  <li>
   Analyze the effectiveness of partnership initiatives and campaigns, providing regular performance reports and actionable insights to senior leadership.
  </li>
  <li>
   Maintain strategic business presentations for corporate partnerships and investors.
  </li>
  <li>
   Monitor the current marketplace, ratings, and advertising trends to make informed decisions on a day-to-day basis.
  </li>
  <li>
   Assist with strategic initiates like podcasts and Pure Flix Premium.
  </li>
  <li>
   Other responsibilities and projects as assigned by the executive leadership team.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree or equivalent work experience.
  </li>
  <li>
   Strong sales and affiliate management background.
  </li>
  <li>
   2 years&rsquo; experience executing marketing campaigns and tactical project plan deliverables.
  </li>
  <li>
   2 years&rsquo; experience in Affiliate / Performance Marketing with a focus on high-volume, high-touch affiliate relationships and direct response campaigns (CPA, CPL).
  </li>
  <li>
   An acute understanding of core online advertising revenue models required (CPM, CPC, CPA).
  </li>
  <li>
   Knowledge of online performance marketing.
  </li>
  <li>
   Knowledge of publisher business models as it relates to the media industry.
  </li>
  <li>
   Familiarity with program management concepts, practices, and procedures.
  </li>
  <li>
   Excellent interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
  </li>
  <li>
   Excellent organizational skills and the ability to juggle multiple responsibilities.
  </li>
  <li>
   Adept at prioritization of tasks and workload.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Working Conditions
  </strong>
 </p>
 <p>
  This position is in an office environment and will require some travel. The hybrid schedule typically consists of being onsite Tuesday/Wednesday/Thursday and remote Monday/Friday.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Depending on the candidate&rsquo;s location, we may consider a fully remote position.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Physical Requirements
  </strong>
 </p>
 <p>
  To meet the essential requirements of this position, you must be able to:
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Sit for long periods of time; more than 30 minutes
  </li>
  <li>
   Stand for long periods of time; more than 30 minutes
  </li>
  <li>
   Type and complete other meticulous tasks
  </li>
  <li>
   Bend and reach
  </li>
  <li>
   Lift up to 15 pounds at a time
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Direct Reports
  </strong>
 </p>
 <p>
  None at this time.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Compensation, Benefits and Application Process
  </strong>
 </p>
 <p>
  Competitive base salary commensurate with experience. We offer a comprehensive benefits package including:
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   401(k) retirement plan with employer match
  </li>
  <li>
   Employer paid medical, dental and vision insurance
  </li>
  <li>
   Employer paid STD and LTD
  </li>
  <li>
   Employer paid life insurance and AD&amp;D plus voluntary supplemental options
  </li>
  <li>
   Pet Insurance
  </li>
  <li>
   Comprehensive paid time off &ndash; vacation, sick leave and holidays
  </li>
 </ul>
 <p>
 </p>
</div>


Brand & Marketing Partnerships Manager

Google

<div>This posting is for an existing vacancy.<br>
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: <b>New York, NY, USA; Toronto, ON, Canada</b>.<h3 class="jobSectionHeader"><b>
Minimum qualifications:</b></h3><ul>
<li>Bachelor's degree or equivalent practical experience.<br>
</li>
<li>6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).<br>
</li>
<li>Experience managing cross-functional or cross-team projects.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Preferred qualifications:</b></h3><ul>
<li>Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.</li>
<li>Experience in consulting and working with behavioural marketing data.<br>
</li>
<li>Experience with marketing and sales operations, financial analytics, or other related analytical experience.<br>
</li>
</ul><div><h2 class="jobSectionHeader"><b>About the job</b></h2><p>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.</p>
<p>
As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering strong business growth through acquisition and beyond.
</p><p>Your primary responsibility is to deliver the growth marketing strategy for our Data Strength Partner program,<b> </b>with third-party (3P) channel partners. Your mission is to scale Google Ads acquisition and adoption of measurement features through co-marketing with a robust ecosystem of 3P connectors&mdash;such as CRMs, eCommerce platforms, and CMS providers&mdash;that make data integration seamless for advertisers. You will develop and execute integrated marketing plans with a prioritized book of partners to drive adoption of Google Ads among SMB segments. This role involves leveraging joint market intelligence to improve the discoverability of our integration library across 3P owned (editorial, email, education, etc.) and paid channels. You will work at the intersection of sales, product, and external partner teams to turn technical integrations into high-impact growth engines.
</p><div>For US applicants:</div>
The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.<div></div><div><br>
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div><div></div><div><br>
For Canada applicants:</div><div>
The Canada base salary range for this full-time position is CAD 154,000-158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.</div><div></div><div><br>
Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
<br>
</div></div><div><h2 class="jobSectionHeader"><b>Responsibilities</b></h2><ul>
<li>Define and lead the overarching marketing strategy for the data strength partner program to drive maximum business coverage.</li>
<li>Partner with high-impact CRM and CMS third-party partners to identify joint market intelligence and design integrated, multi-channel growth campaigns, leveraging editorial, email, and education channels.</li>
<li>Establish and own key performance indicators for the program and the impact of partner-led solutions on SMB segments.</li>
<li>Partner with other Google Marketing teams, and help define and communicate the benefits of direct 3P integrations versus manual or third-party middleware solutions.</li>
<li>Serve as a primary marketing contact for business development, product and external teams.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Partnerships Marketing Manager, Global Ads Marketing

<div>This posting is for an existing vacancy.<br>
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: <b>New York, NY, USA; Toronto, ON, Canada</b>.<h3 class="jobSectionHeader"><b>
Minimum qualifications:</b></h3><ul>
<li>Bachelor's degree or equivalent practical experience.<br>
</li>
<li>4 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).</li>
<li><div>Experience managing cross-functional or cross-team projects.</div></li></ul><br>
<h3 class="jobSectionHeader"><b>
Preferred qualifications:</b></h3><ul>
<li>Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.</li>
<li>Experience in consulting and working with behavioural marketing data.<br>
</li>
<li>Experience with marketing and sales operations, financial analytics, or other related investigative experience.</li>
</ul><div><h2 class="jobSectionHeader"><b>About the job</b></h2><p>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.</p>
<p>
As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering business growth through acquisition and beyond.
</p><p>Your primary responsibility is to deliver the growth marketing strategy for our Data Strength Partner program, with third-party (3P) channel partners. Your mission is to scale Google Ads acquisition and adoption of measurement features through co-marketing with a robust ecosystem of 3P connectors such as CRMs, eCommerce platforms, and CMS providers, that make data integration seamless for advertisers. You will develop and execute integrated marketing plans with a prioritized book of partners to drive adoption of Google Ads among SMB segments. This role involves leveraging joint market intelligence to improve the discoverability of our integration library across 3P owned (editorial, email, education, etc.) and paid channels. You will work at the intersection of Sales, Product, and external Partner teams to turn technical integrations into high-impact growth engines.</p><div><br>
For US Applicants-</div><div></div><div><br>
The US base salary range for this full-time position is $117,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.<br>
</div><div></div><br>
<div>Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div><div></div><div><br>
For Canada Applicants-</div><div></div><div><br>
The Canada base salary range for this full-time position is CAD 126,000-129,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.<br>
</div><div></div><br>
<div>Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div></div><p></p><div><h2 class="jobSectionHeader"><b>
Responsibilities</b></h2><ul>
<li>Partner with high-impact CRM and CMS third-party partners to identify joint market intelligence and develop data-driven go-to-market strategies.</li>
<li>Execute integrated marketing plans across partner-owned channels (editorial, email, education) and paid media to increase awareness of Google&rsquo;s data strength integrations with third-party partners.</li>
<li>Track and report on key adoption metrics, such as feature adoptions and connector revenue, to measure the success of partner-led solutions across different customer segments.</li>
<li>Partner with other Google Marketing teams, help define and communicate the benefits of direct 3P integrations versus manual or third-party middleware solutions.</li>
<li>Collaborate and communicate effectively with third-party stakeholders across marketing, product and In your professional context, Business Development (BD) to ensure seamless campaign execution.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Partnerships Marketing Manager, Data Strength, Global Ads Marketing

mobile bar company

<p><b>Marketing Manager &ndash; Brand Growth &amp; Partnerships</b></p><p>We are looking for a Marketing Manager to help grow our hospitality and events brand through strategic marketing, partnerships, and client acquisition.</p><p>This role goes beyond social media and focuses on <b>expanding brand visibility, building partnerships, and driving new event opportunities.</b></p><p><b>Responsibilities</b></p><ul><li>Develop and execute marketing strategies that increase brand visibility and attract new clients</li><li>Identify partnership opportunities with venues, brands, and event agencies</li><li>Support promotional campaigns and brand activations</li><li>Help generate new business opportunities through marketing initiatives and outreach</li><li>Oversee social media and content direction (with support from content creators if needed)</li><li>Assist with collaborations, sponsorship opportunities, and major event opportunities</li></ul><p><b>Ideal Candidate</b></p><ul><li>Background in <b>marketing, brand strategy, or growth marketing</b></li><li>Experience in <b>events, hospitality, lifestyle, or luxury brands is a plus</b></li><li>Strong understanding of <b>brand promotion, partnerships, and lead generation</b></li><li>Creative thinker who can develop campaigns and promotional ideas</li></ul><p>Pay: $30.00 - $50.00 per hour</p><p>Work Location: Hybrid remote in New York, NY 10040</p>

Marketing Manager – Brand Growth & Partnerships

Piers Laine

<div>
 <p>
  <strong>
   Company Description:
  </strong>
 </p>
 <p>
  Piers Laine is a tech-enabled nail care company modernizing a highly fragmented and outdated industry. Today, we partner with 100+ luxury residential buildings and corporate offices in the tristate area to deliver premium in-home and onsite manicures, pedicures, and wellness events, offering a convenient, professional experience that residents and employees love.
 </p>
 <p>
  <br/>
 </p>
 <p>
  What sets Piers Laine apart is that we combine thoughtful logistics, improved service quality, and a growing menu of services to deliver a more elevated, convenient, and affordable experience than traditional salons or on-demand providers.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Our broader vision is to build the first trusted national brand in nail care, combining on-demand, in-home services with modernized studio locations (think
  <em>
   Drybar for nails
  </em>
  ). This is your chance to join early as our first corporate employee, with a meaningful opportunity for personal growth as the business scales.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a unique opportunity to join early as our
  <strong>
   first dedicated partnerships hire
  </strong>
  , working directly with the founder to help shape how Piers Laine grows.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Overview:
  </strong>
 </p>
 <p>
  We&rsquo;re a lean, founder-led team that has only begun to tap into the demand for Piers Laine.
 </p>
 <p>
  <br/>
 </p>
 <p>
  In this role, you&rsquo;ll be responsible for developing partnerships across our core channels - luxury residential buildings and corporate offices - while also opening the door to new, high-potential verticals, such as eldercare centers, universities, airport lounges, private jet terminals, membership clubs, sports teams, and more. The possibilities are endless!
 </p>
 <p>
  <br/>
 </p>
 <p>
  The ideal candidate is
  <strong>
   outgoing, entrepreneurial, and energized by meeting new people and building partnerships
  </strong>
  . You enjoy coming up with creative ideas and turning them into real opportunities.
 </p>
 <p>
  <br/>
 </p>
 <p>
  This is a chance to help define the
  <strong>
   sales and partnerships engine of a fast-growing company
  </strong>
  while seeing the direct impact of your work.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Drive new partnerships with luxury residential buildings, corporate offices, eldercare centers, universities, airport lounges, and more
  </li>
  <li>
   Develop creative partnership ideas such as resident events and corporate wellness activations
  </li>
  <li>
   Build relationships with property managers, HR teams, and brand partners
  </li>
  <li>
   Pitch customized partnership proposals and close new deals
  </li>
  <li>
   Own the full sales process, from initial outreach through close
  </li>
  <li>
   Maintain a detailed and organized pipeline of prospective and existing leads
  </li>
  <li>
   Nurture existing client relationships and identify opportunities for repeat or expanded business
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <ul>
  <li>
   Experience in partnerships, business development, or B2B sales
  </li>
  <li>
   Strong relationship-building and communication skills
  </li>
  <li>
   Comfort pitching ideas and presenting proposals
  </li>
  <li>
   Highly organized and able to manage multiple opportunities at once
  </li>
  <li>
   Self-starter mindset with a proactive approach to outreach
  </li>
 </ul>
 <p>
  <strong>
   Nice to have:
  </strong>
 </p>
 <ul>
  <li>
   Experience in beauty, wellness, hospitality, events, or real estate
  </li>
  <li>
   Existing relationships with property managers, HR teams, or brand partners
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Benefits:
  </strong>
 </p>
 <ul>
  <li>
   Base + uncapped commission
  </li>
  <li>
   Remote
  </li>
  <li>
   Paid vacation
  </li>
  <li>
   Free manicures &amp; pedicures
  </li>
 </ul>
</div>


Founding Partnerships & Business Development Lead for Consumer / Beauty Startup

Uber

<div><b>About the Role</b>
<br>
<br>
Uber's Global Business Development team develops and manages strategic partnerships across the autonomous vehicle value chain for Uber's Mobility and Delivery business units. This particular role will be focused on negotiating partnerships with autonomous delivery operators to deploy autonomous robots on Uber's platform. Candidates will need to understand intricacies and requirements stemming from agreements with AV delivery operators across multiple form factors including sidewalk robots, drones and emerging forms. They will be expected to cultivate expertise on the landscape of partners, both in the US and globally, who may be developing tip of the spear technology that could differentiate our delivery offerings to consumers. This role will require close collaboration with Uber's AV Delivery Operations team, Uber's Global Delivery team, Regional Operations teams, and many other cross functional stakeholders.
<br>
<br>
Successful candidates will bring a dynamic combination of intellectual rigor and emotional awareness, maturity, an ability to think strategically and execute tactically, and strong interpersonal skills to maximize value in partnership negotiations and contracting. You enjoy building strategy and structure amid ambiguity, you enjoy operating independently while still remaining connected to your team and a broad set of internal partners. Executing complex and multifaceted long-term deals connected to the core of Uber's business requires considered internal alignment; senior executives and cross-functional stakeholders will support your deal strategy and execution because they remain convinced your deals and deal structures are right for the business. Understanding that some prospective partners may also intend to be future competitors, you will be able to advocate internally for a prospective partner's needs and concerns with empathy and an evergreen presumption of positive intent, while also safeguarding Uber's interests and securing future value for the business.
<br>
<br>
<b>What You'll Do</b>
<ul><li>Lead complex, multifaceted deals with prospective partners across the autonomous delivery value chain
</li><li>Be a strategic thought partner to team members in different parts of the business, working closely with Ops and Product teams to formulate strategy and identify how to drive impact through partnerships
</li><li>Build consensus behind deal strategy and timely support for deal execution across diverse internal audiences, from senior executives to cross-functional stakeholders
</li><li>Lead the development of long term, mutually beneficial relationships with senior executives of current and prospective partners.
</li><li>Define the right balance between near traction and securing value across a long time horizon
</li><li>Refine deal strategy and deal frameworks through negotiation based on Uber goals, partner goals, and industry and partner situations.
</li></ul><b>Basic Qualifications</b>
<ul><li>Bachelor's Degree
</li><li>5+ years of demonstrated ability in business development, management consulting, private equity, general management and/or a combination thereof with exposure to the tech and mobility industry.
</li></ul><b>Preferred Qualifications</b>
<ul><li>Direct experience in strategy consulting, investment banking, venture capital, private equity
</li><li>Exposure to large tech companies, automotive OEMs, robotics, advanced technologies
</li><li>Strong analytical skills with ability to combine business, strategy, finance and legal concepts to lead complex, multi-faceted deals
</li><li>Be able to work cross functionally with many other roles and stakeholders in the company
</li><li>Exceptional communication skills, both within your team, with leadership, and with partners.
</li><li>Strong interpersonal skills that allow you to build trust and navigate intense negotiations to secure Uber's interests with partners, and adeptly lead the cross-functional coordination (product, local operations, engineering, finance, legal) required to implement deals
</li>High standards and a bias toward action. You can find the context and information you need through relationships across the organization, you push for clarity and delivery, and you hold a high bar from your contributions and those of the people you work with<br>
<li>
</li></ul><br>
<br>
For New York, NY-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$169,000 per year - USD$188,000 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award &amp; other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.</div>

Manager, AM&D BD, AV Delivery Partnerships

Vita Coco

<div><p>The Vita Coco Company is on a mission to reimagine what's possible when brands deliver healthy, nutritious, and great-tasting products that are better for consumers and better for the planet, anchored by the leading coconut water brand in the world - Vita Coco. We started in 2004 when two guys in a bar realized that coconut water wasn't getting enough credit in the U.S.. Fast forward: we're now a publicly traded company (NASDAQ: COCO).</p>
<p>As a Public Benefit Corporation and Certified B Corporation, we're serious about supporting farming communities, protecting natural resources, and building brands that do good. Our HQ is located on the island of Manhattan in New York City (we know...very tropical), with offices in London and Singapore.<br>
<br>
<b>Our Values:</b></p>
<ul><li><b>Human First:</b> We lead with inclusivity, transparency, and empathy.</li><li><b>
Nothing is Impossible:</b> We experiment, learn, and keep moving forward.</li><li><b>
United by Our Will to Win:</b> We stay aligned, work collaboratively, and push toward shared goals.</li><li><b>
Part of Something Bigger:</b> We're committed to uplifting the communities we're connected to locally and globally.</li></ul><p><br>
The Vita Coco Company is hiring an <b>Influencer Marketing Manager</b> to lead and scale the brand's creator marketing ecosystem. This role sits within the Content Team under Growth Marketing and is responsible for developing, executing, and optimizing Vita Coco's influencer strategy across paid, earned, affiliate, and experiential channels.</p>
<p>This role owns the end-to-end creator ecosystem including influencer campaigns, ambassador programs, affiliate partnerships, and creator led brand activations. The Influencer Marketing Manager will play a key role in ensuring Vita Coco remains one of the most culturally relevant beverage brands across platforms like TikTok and Instagram by building high performing creator partnerships and delivering impactful social content at scale.</p>
<p>This role is based out of our New York City headquarters with a hybrid in office schedule.</p>
<p><b>Main Responsibilities</b></p>
<p><b>Influencer Strategy &amp; Program Ownership</b></p>
<ul><li>Own and lead Vita Coco's influencer marketing strategy across campaigns, product launches, and brand initiatives</li><li>Build and scale a creator ecosystem designed to drive large scale impressions, engagement, and cultural relevance</li><li>Ensure influencer marketing efforts are aligned with broader brand marketing and growth objectives</li><li>Identify new opportunities across paid partnerships, earned creator collaborations, affiliate programs, and experiential creator activations</li><li>Continuously refine workflows, tools, and operational processes to scale the influencer program effectively</li></ul>
<p><b>Creator Partnerships &amp; Talent Management</b></p>
<ul><li>Identify, source, and negotiate partnerships with creators across TikTok, Instagram, YouTube, and emerging platforms (Twitch, etc)</li><li>Develop long term creator relationships and identify opportunities for ongoing partnerships with top performing talent</li><li>Lead outreach and negotiations with influencers, agents, and talent managers</li><li>Maintain strong creator relationships to ensure consistent brand advocacy and repeat collaborations</li><li>Represent Vita Coco in external conversations with creators, talent managers, and agencies</li></ul>
<p><b>Campaign &amp; Activation Management</b></p>
<ul><li>Lead influencer campaigns end to end including creator sourcing, briefing, contracting, execution, and performance tracking</li><li>Integrate creators into key marketing moments including product launches, seasonal campaigns, and brand activations</li><li>Oversee influencer participation in experiential events, pop ups, and live brand moments</li><li>Manage content approvals and ensure influencer deliverables align with brand messaging and creative direction</li></ul>
<p><b>Ambassador, Seeding &amp; Affiliate Programs</b></p>
<ul><li>Manage and scale Vita Coco's affiliate and product seeding ecosystem to drive organic creator advocacy</li><li>Oversee the ambassador and college creator programs, including recruitment, onboarding, content guidance, and performance tracking</li><li>Identify new creators and emerging talent to continuously expand the brand's creator network</li><li>Ensure affiliate infrastructure and creator partnerships are optimized for growth and performance</li></ul>
<p><b>Platform &amp; Creator Operations</b></p>
<ul><li>Own day to day management of influencer marketing platforms including GRIN for creator discovery, contracting, campaign management, and reporting</li><li>Oversee creator onboarding, contract management, deliverable tracking, and payment coordination</li><li>Manage influencer databases, creator pipelines, and outreach workflows to ensure operational efficiency</li><li>Implement tools and processes that support scaling the influencer program as the brand grows</li></ul>
<p><b>Performance Tracking, Reporting &amp; Budget Management</b></p>
<ul><li>Define and track KPIs across influencer campaigns including impressions, engagement rate, CPM, and earned media value</li><li>Manage influencer marketing budgets and ensure campaigns are executed efficiently against performance goals</li><li>Build campaign recaps and performance reports for cross functional marketing teams and leadership</li><li>Identify top performing creators and partnership opportunities through data driven analysis</li></ul>
<p><b>Cross Functional Collaboration</b></p>
<ul><li>Partner closely with brand marketing, social, PR, and content teams to ensure creators are integrated into broader marketing initiatives</li><li>Collaborate with legal, finance, and leadership teams to streamline influencer contracting, payment processes, and campaign approvals</li><li>Work cross functionally to ensure creator content aligns with brand messaging, creative direction, and campaign goals</li></ul>
<p><b>Trend Monitoring &amp; Cultural Relevance</b></p>
<ul><li>Maintain a strong pulse on creator trends, platform shifts, and emerging talent</li><li>Identify opportunities for Vita Coco to participate in relevant cultural moments through creators</li><li>Continuously test new formats, creators, and partnership models to expand the brand's social presence</li></ul>
<p><b>Qualifications</b></p>
<ul><li>4 to 6 years of experience in influencer marketing, social media marketing, or creator partnerships (brand or agency experience preferred)</li><li>Proven experience leading influencer campaigns and creator programs end to end</li><li>Strong understanding of TikTok, Instagram, and emerging creator platforms</li><li>Experience managing influencer platforms such as GRIN, CreatorIQ or similar creator management tools</li><li>Strong negotiation and relationship management skills with creators and agents</li><li>Analytical mindset with experience evaluating influencer campaign performance and ROI</li><li>Ability to manage multiple campaigns, creators, and timelines in a fast-paced environment</li><li>Excellent communication, organization, and project management skills</li><li>Passion for social media, creator culture, and building culturally relevant brands</li></ul>
<p><i>A reasonable estimate of the current pay range for this position is $105,000-$115,000 per year. The base pay actually offered may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.</i></p>
<p><i>The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.</i></p></div>

Influencer Marketing Manager

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