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brand marketing manager

<div>Work Location:
New York, New York, United States of America
Hours:
40
Pay Details:
$34.75 - $56.50 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Line of Business:
Marketing
Job Description:
The Associate Manager, Brand Strategy supports the Brand Strategy organization in developing and executing strategies that strengthen the bank&rsquo;s brand positioning, reputation, and customer experience. As a brand champion for TD&rsquo;s &ldquo;More Human&rdquo; brand platform, this role helps ensure consistent and cohesive brand expression. The Associate Manager will work alongside cross-functional partners to align messaging, creative, and execution across integrated marketing campaigns.
The Associate Marketing Manager is an expert level marketing professional responsible for managing and/or leading development and execution of moderate to complex marketing plans/programs/projects/strategies, by designing and delivering marketing solutions/insights consistent with TD&rsquo;s marketing standards and strategies, in support of business results, customer engagement and experience.
Depth &amp; Scope:
<ul><li>Manages marketing projects/programs/initiatives of low to moderate scope and complexity
</li><li>Expert level marketing professional role requiring in-depth knowledge/expertise in own domain/field of specialty and working knowledge of broader related areas
</li><li>Develops project briefs with marketing planners, prepares project plans and resources projects appropriately
</li><li>Integrates the broader organizational context into advice and solutions within own area
</li><li>Understands the industry, competition and the factors that differentiate the organization
</li><li>Applies best practices to implement process, product or service improvements
</li><li>Acts as a subject matter expert within their own area of specialty or a resource for others
</li><li>Leads projects of moderately to complex risk and resource requirements; may lead end-to-end processes or functional programs
</li><li>Contributes to setting standards within area of expertise
</li><li>Solves complex problems requiring analysis of multiple variables, including consultation with multiple stakeholders
</li><li>Uses advanced methods to contribute to new solutions and recommend standards against which others will operate
</li><li>Impacts a range of functional programs and operations across own and related teams
</li><li>Interprets guidelines, standards, policies and results of analysis to inform decision making at senior levels
</li><li>Builds stakeholder alignment in leading projects and activities; may provide process and subject matter advice at senior levels
</li><li>Works independently as the senior technical lead and guides others within area of expertise
</li><li>Identifies and leads problem resolution for complex issues at all levels
</li></ul>Education &amp; Experience:
<ul><li>Undergraduate degree or relevant professional certifications, designations, or equivalent required
</li><li>5+ years relevant experience
</li><li>Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
</li><li>Proficient knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions
</li><li>Knowledge of current and emerging competitor and market trends
</li><li>Knowledge of risk management environment, standards and regulations
</li><li>Ability to manage a budget and work within the constraints of that budget
</li><li>Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
</li><li>Skill in mentoring, coaching
</li><li>Ability to exercise sound judgement in making decisions
</li><li>Ability to communicate effectively in both oral and written form
</li><li>Ability to work collaboratively and build relationships
</li><li>Skill in using analytical software tools, data analysis methods and reporting techniques
</li><li>Skill in using computer applications including MS Office
</li><li>Ability to analyze, organize and prioritize work while meeting multiple deadlines
</li><li>Ability to work successfully as a member of a team and independently
</li><li>Ability to handle confidential information with discretion
</li></ul>Preferred Skills:
<ul><li>Proficiency with Workfront (or similar marketing workflow/project management tools) to intake requests, manage timelines, and track deliverables
</li><li>Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment
</li><li>Strong stakeholder management and cross-functional collaboration skills
</li><li>Demonstrated ability to apply brand guidelines
</li><li>Experience reviewing creative assets and copy, providing clear, constructive feedback
</li></ul>Customer Accountabilities:
<ul><li>Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals
</li><li>Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD&rsquo;s customer experience and brand image
</li><li>Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards
</li><li>Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions
</li><li>Works with marketing partners and business units to develop appropriate customer insights for marketing briefs
</li><li>Develops creative briefs that consistently adhere to product positioning where applicable and leverages internal/external marketing creative experts on the development of creative
</li><li>Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal clients
</li><li>Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalates as appropriate
</li><li>Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve
</li><li>Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future
</li><li>Delivers strong marketing communications on strategy, on time, on budget and error free
</li><li>Develops and maintains an understanding of TD businesses, products, policies and processes to deliver and ensure effective marketing solutions
</li><li>Delivers actionable recommendations based on insights generated through integration of multiple sources (e.g. internal customer experience tracking programs, syndicated research, ad hoc analysis, competitive monitoring, external centres of excellence)
</li><li>Assesses the effectiveness of programs, processes and documentation; evaluates the impact of marketing solutions on the achievement of business results
</li><li>Delivers and manages programs (e.g. customer experience) and/or project plans by assigning and tracking workgroup project ensuring established processes are followed, and delivering all projects on strategy, on time, on budget and error free
</li><li>Manages the appropriate use of resources (i.e. people, budget, processes) within area of responsibility
</li><li>Develops and manages good working relationships and maintains open dialogue with key internal and external business partners to ensure adequate execution of project deliverables
</li><li>Actively works to resolve escalated issues and manages changes within the project/program/initiative
</li><li>Evaluates the effectiveness of corporate marketing processes/services and recommends/champions possible enhancements
</li><li>Provides input and works with Marketing Planning to assist in the management of the Marketing calendar
</li><li>Recognized within TD as an expert within own field of expertise
</li><li>Provides advice and guidance to employees and business partners on customer experience, maintaining the brand image, standards, application and execution within area of expertise
</li><li>Continuously enhances knowledge and keeps current with leading-edge and emerging strategies, capabilities and/or trends in own field of expertise and competitive landscape and drives innovation throughout the customer experience and insights process
</li><li>Understands marketing disciplines and how they link together to deliver integrated solutions and enhanced customer experiences
</li><li>Remains current with key business initiatives/issues and developments within TD
</li><li>Participates in the annual planning cycle
</li></ul>Shareholder Accountabilities:
<ul><li>Manages project budgets within forecasted spend
</li><li>Arranges for timely billings, maintains progress billing standard and promptly communicates variances
</li><li>Confirms quarterly forecast amounts (invoices and estimates) for quarterly budget lockdown
</li><li>Identifies ways to increase production efficiencies in order to maximize marketing dollars spent on all marketing programs
</li><li>Prioritizes and manages own workload to meet service level requirements for service and productivity
</li><li>Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
</li><li>Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
</li><li>Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
</li><li>Protects the interests of the organization &ndash; identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
</li><li>Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
</li><li>Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
</li><li>Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
</li><li>Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
</li><li>Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
</li><li>Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
</li><li>Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
</li></ul>Employee/Team Accountabilities:
<ul><li>Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
</li><li>Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
</li><li>Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
</li><li>Participates in personal performance management and development activities, including cross training within own team
</li><li>Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
</li><li>Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
</li><li>Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
</li><li>Contributes to a fair, positive and equitable environment that supports a diverse workforce
</li><li>Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
</li></ul>Physical Requirements:
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
<ul><li>Domestic Travel &ndash; Occasional
</li><li>International Travel &ndash; Never
</li><li>Performing sedentary work &ndash; Continuous
</li><li>Performing multiple tasks &ndash; Continuous
</li><li>Operating standard office equipment - Continuous
</li><li>Responding quickly to sounds &ndash; Occasional
</li><li>Sitting &ndash; Continuous
</li><li>Standing &ndash; Occasional
</li><li>Walking &ndash; Occasional
</li><li>Moving safely in confined spaces &ndash; Occasional
</li><li>Lifting/Carrying (under 25 lbs.) &ndash; Occasional
</li><li>Lifting/Carrying (over 25 lbs.) &ndash; Never
</li><li>Squatting &ndash; Occasional
</li><li>Bending &ndash; Occasional
</li><li>Kneeling &ndash; Never
</li><li>Crawling &ndash; Never
</li><li>Climbing &ndash; Never
</li><li>Reaching overhead &ndash; Never
</li><li>Reaching forward &ndash; Occasional
</li><li>Pushing &ndash; Never
</li><li>Pulling &ndash; Never
</li><li>Twisting &ndash; Never
</li><li>Concentrating for long periods of time &ndash; Continuous
</li><li>Applying common sense to deal with problems involving standardized situations &ndash; Continuous
</li><li>Reading, writing and comprehending instructions &ndash; Continuous
</li><li>Adding, subtracting, multiplying and dividing &ndash; Continuous
</li></ul>The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities &amp; duties are considered essential functions for ADA purposes.
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.
Our Total Rewards Package 
 
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more
Additional Information:
 
We&rsquo;re delighted that you&rsquo;re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we&rsquo;re committed to providing the support our colleagues need to thrive both at work and at home.
 
 
Colleague Development
If you&rsquo;re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You&rsquo;ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. 
If you&rsquo;re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training &amp; Onboarding
 
We will provide training and onboarding sessions to ensure that you&rsquo;ve got everything you need to succeed in your new role.
 
 
Interview Process
 
We&rsquo;ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.</div>

Associate Brand Strategy Marketing Manager

Allara

<div>Allara is a comprehensive women&rsquo;s health provider that specializes in expert, longitudinal care that supports women through every life stage. Trusted by over 60,000 women nationwide, Allara makes expert healthcare accessible by connecting patients with multidisciplinary care teams that have a deep understanding of hormonal, metabolic, and reproductive care. Allara provides ongoing support for hormonal conditions like PCOS, chronic conditions like insulin resistance, and life stages like perimenopause, helping patients see improved health outcomes. As one of the fastest-growing women&rsquo;s health platforms in the U.S., Allara is bridging long-overlooked gaps in healthcare for women.
The Opportunity
Allara is looking for a highly organized, execution-focused Marketing Manager to own the programs and infrastructure that keep our marketing engine running. This role spans three core channels: strategic project and campaign execution, organic social strategy and creative, and leading the influencer and creator program in partnership with our paid marketing team. You'll turn briefs into deliverables, data into compelling narratives, and campaign concepts into coordinated launches with clear owners, timelines, and accountability.
This is a role for someone who takes pride in excellent execution, moves fluidly across paid and brand, and thrives in a fast-paced startup environment without needing a lot of hand-holding.
Location: Hybrid (NYC). We value in-person collaboration and aim for at least three days per week in our NYC office, with flexibility as needed.<div></div> 
Your Impact<ul><li>
Build and maintain content workflow infrastructure &mdash; briefings, reviews, and approvals &mdash; and coordinate across writers, freelancers, and internal stakeholders to keep content moving on time</li><li>
Execute Instagram and TikTok strategy, develop creative content formats and recurring franchises, concept and direct short-form video, and manage community in Allara's voice</li><li>
Own the influencer and creator program end-to-end: identification, outreach, briefing, contracting, performance review, ambassador programming, and budget management</li><li>
Curate and manage inbound patient UGC, build sourcing and licensing systems, and create brand health reports based on community sentiment</li><li>
Serve as the connective tissue between growth and brand on creative &mdash; ensuring paid needs are briefed correctly, delivered on time, and brand standards are upheld</li><li>
Own end-to-end creative production from brief intake through final delivery, manage external creative partners, and maintain the integrated editorial calendar as the source of truth for all content in market</li><li>
Manage ClickUp project tracking for campaigns, launches, and brand initiatives, and support go-to-market execution for new product and condition-area launches</li></ul><div></div> 
Required Qualifications<ul><li>
4-6 years in marketing, preferably at a DTC consumer brand, digital health company, or agency</li><li>
Proven track record executing marketing programs across multiple channels with strong project management skills</li><li>
Confident writer who produces clear, on-brand copy across formats &mdash; and uses AI tools to move faster</li><li>
Experience managing cross-functional teams and external creative partners</li><li>
Strong analytical instincts with the ability to turn performance data into a coherent recap</li><li>
Clear, direct communicator who creates structure and holds people accountable without friction</li></ul><div></div> 
Preferred Qualifications<ul><li>
Hands-on experience with ClickUp, Asana, or similar project management tools</li></ul><ul><li>
Enough creative judgment to push back on a brief constructively</li><li>
Genuine passion for women's health and Allara's mission</li></ul><div></div> 
What Allara Offers<ul><li>
Compensation &amp; Career Growth<ul><li>
Competitive salary $95K-$105K with opportunities for advancement</li><li>
Equity</li><li>
Professional development &amp; employee learning programs</li></ul></li></ul>
Actual compensation will be determined based on a variety of factors, including but not limited to: candidate experience, location, education, certifications, and skill set. In addition to base salary, our total compensation package includes equity, comprehensive health benefits (medical, dental, vision), generous paid time off, and additional wellness and professional development perks.<div></div><ul><li> 
Work Environment &amp; Flexibility<ul><li>
3-day hybrid in NYC</li><li>
Unlimited PTO &amp; 11 company holidays</li></ul></li><div></div><li> 
Health &amp; Wellness<ul><li>
Medical, dental, and vision benefits</li><li>
Health Savings Account (HSA) &amp; Flexible Spending Account (FSA)</li><li>
Long- and short-term disability coverage</li><li>
Annual employee wellness stipend</li></ul></li><div></div><li> 
Family &amp; Future Planning<ul><li>
Parental leave &amp; family planning support benefits</li></ul></li><div></div><li> 
Additional Perks<ul><li>
Company-issued laptop</li><li>
Annual work-from-home stipend</li><li>
A collaborative, mission-driven culture focused on improving patient care</li></ul></li></ul>
At Allara, we believe in celebrating everything that makes us human and are proud to be an equal-opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. We&rsquo;re an Equal Opportunity Employer and do not discriminate against candidates or patients based on race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.</div>

Marketing Manager

Google

<div>This posting is for an existing vacancy. 
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Toronto, ON, Canada.<h3 class="jobSectionHeader">
Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience. 
</li>
<li>4 years of experience in marketing working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).</li>
<li><div>Experience managing cross-functional or cross-team projects.</div></li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.</li>
<li>Experience in consulting and working with behavioural marketing data. 
</li>
<li>Experience with marketing and sales operations, financial analytics, or other related investigative experience.</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering business growth through acquisition and beyond.
Your primary responsibility is to deliver the growth marketing strategy for our Data Strength Partner program, with third-party (3P) channel partners. Your mission is to scale Google Ads acquisition and adoption of measurement features through co-marketing with a robust ecosystem of 3P connectors such as CRMs, eCommerce platforms, and CMS providers, that make data integration seamless for advertisers. You will develop and execute integrated marketing plans with a prioritized book of partners to drive adoption of Google Ads among SMB segments. This role involves leveraging joint market intelligence to improve the discoverability of our integration library across 3P owned (editorial, email, education, etc.) and paid channels. You will work at the intersection of Sales, Product, and external Partner teams to turn technical integrations into high-impact growth engines.<div> 
For US Applicants-</div><div></div><div> 
The US base salary range for this full-time position is $117,000-$167,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. 
</div><div></div> 
<div>Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div><div></div><div> 
For Canada Applicants-</div><div></div><div> 
The Canada base salary range for this full-time position is CAD 126,000-129,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 
</div><div></div> 
<div>Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div></div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Partner with high-impact CRM and CMS third-party partners to identify joint market intelligence and develop data-driven go-to-market strategies.</li>
<li>Execute integrated marketing plans across partner-owned channels (editorial, email, education) and paid media to increase awareness of Google&rsquo;s data strength integrations with third-party partners.</li>
<li>Track and report on key adoption metrics, such as feature adoptions and connector revenue, to measure the success of partner-led solutions across different customer segments.</li>
<li>Partner with other Google Marketing teams, help define and communicate the benefits of direct 3P integrations versus manual or third-party middleware solutions.</li>
<li>Collaborate and communicate effectively with third-party stakeholders across marketing, product and In your professional context, Business Development (BD) to ensure seamless campaign execution.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Partnerships Marketing Manager, Data Strength, Global Ads Marketing

<div>This posting is for an existing vacancy. 
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Toronto, ON, Canada.<h3 class="jobSectionHeader">
Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience. 
</li>
<li>6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). 
</li>
<li>Experience managing cross-functional or cross-team projects.</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.</li>
<li>Experience in consulting and working with behavioural marketing data. 
</li>
<li>Experience with marketing and sales operations, financial analytics, or other related analytical experience. 
</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As a Product Marketing Manager on the Global Ads Marketing team, you are responsible for ensuring the success of our growing customer base and delivering strong business growth through acquisition and beyond.
Your primary responsibility is to deliver the growth marketing strategy for our Data Strength Partner program, with third-party (3P) channel partners. Your mission is to scale Google Ads acquisition and adoption of measurement features through co-marketing with a robust ecosystem of 3P connectors&mdash;such as CRMs, eCommerce platforms, and CMS providers&mdash;that make data integration seamless for advertisers. You will develop and execute integrated marketing plans with a prioritized book of partners to drive adoption of Google Ads among SMB segments. This role involves leveraging joint market intelligence to improve the discoverability of our integration library across 3P owned (editorial, email, education, etc.) and paid channels. You will work at the intersection of sales, product, and external partner teams to turn technical integrations into high-impact growth engines.
<div>For US applicants:</div>
The US base salary range for this full-time position is $142,000-$205,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.<div></div><div> 
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.</div><div></div><div> 
For Canada applicants:</div><div>
The Canada base salary range for this full-time position is CAD 154,000-158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.</div><div></div><div> 
Please note that the compensation details listed in Canada role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
 
</div></div><div><h2 class="jobSectionHeader">Responsibilities</h2><ul>
<li>Define and lead the overarching marketing strategy for the data strength partner program to drive maximum business coverage.</li>
<li>Partner with high-impact CRM and CMS third-party partners to identify joint market intelligence and design integrated, multi-channel growth campaigns, leveraging editorial, email, and education channels.</li>
<li>Establish and own key performance indicators for the program and the impact of partner-led solutions on SMB segments.</li>
<li>Partner with other Google Marketing teams, and help define and communicate the benefits of direct 3P integrations versus manual or third-party middleware solutions.</li>
<li>Serve as a primary marketing contact for business development, product and external teams.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Partnerships Marketing Manager, Global Ads Marketing

L'Oréal

Title: Manager - Brand Finance CPD- Maybelline
 
Location: Hudson Yards, NY
 
Division: Consumer Products
 
Reports to: VP Finance
 
Job Summary
 
As the Brand Finance Manager for Maybelline New York, you will act as a strategic and key business partner to our Marketing teams. In this highly visible role, you will guide optimal decision-making around investment prioritization, launch strategies, and gross margin acceleration.
 
If you are a strategic thinker, a collaborative problem-solver, and thrive in a fast-paced environment, a career in L’Oréal Finance is for you. This is an exceptional opportunity for an entrepreneurial-minded finance professional who wants to make a tangible business impact, drive digital transformation, and build a cross-functional career path within the L’Oréal Group.
 
What You Will Do: 
Strategic Business Partnership & Profitability
 <ul>
<li>Optimize Margins: Foster a culture of continuous gross margin improvement through strategic product mix analysis. Collaborate with cross functional partners (marketing, development, demand planning) to evaluate product launch gross margin P&Ls on an ongoing basis.</li>
<li>Maximize ROI: Rigorously evaluate the return on investment (ROI) for brand activations to ensure the best use of assets and continuous improvement in our investment decisions. Perform ad-hoc financial analyses to analyze new spend requests and challenge cross functional business partners on financial implications.</li>
</ul>
Financial Planning & Analysis
 <ul>
<li>Own the Numbers: Lead the planning, control, and execution of the Budget and Trends for Advertising & Promotional (A&P) spend, working closely with central finance teams. Perform month end close tasks (prepare journal entries, review SAP data, follow up with business partners) to ensure financials are accurate.</li>
<li>Deliver Insights: Provide deep-dive analyses and actionable commentary on performance results and variances to the Budget/Trend.</li>
<li>Anticipate risk and opportunities: Proactively identify financial risks and growth opportunities through dynamic budget management and regular check-ins with business partners.</li>
<li>Ensure Compliance: Ensure internal controls are being performed in order to guarantee accurate expense classification in strict accordance with L'Oréal Finance Norms.</li>
</ul>
Transformation
 <ul>
<li>Champion Change: Lead the NEO (new SAP) system implementation for MNY US, acting as a catalyst for new, agile ways of working across different departments.</li>
<li>Drive Simplicity: Identify process improvements, streamline reporting, adopt and implement AI tools for efficiency and accelerate the Simplicity journey.</li>
</ul>
Education/Experience
 <ul>
<li>5-8 years of experience in finance preferred, ideally within consumer goods. Bachelor’s degree in Finance or Accounting required. MBA/CPA preferred.</li>
</ul>
Skills: 
<ul>
<li>Strong computer skills required; must have expert-level experience with Excel.</li>
<li>Financial reporting experience and use of SAP or similar systems for forecasting highly desirable.</li>
<li>Must possess strong analytical, organizational and problem-solving skills, business acumen, leadership skills, oral and written communication skills, and excellent interpersonal skills.</li>
<li>Ability to translate complex financial data into a compelling business narrative for non-finance partners.</li>
<li>Ability to thrive in a dynamic, fast-paced work environment.</li>
<li>Must have the ability to interact with all levels of management.</li>
</ul>
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
 
Additional Benefits Information As Follows: 
Salary Range: $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
 
<ul>
<li>Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)</li>
<li>Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)</li>
<li>Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)</li>
<li>Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)</li>
<li>Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)</li>
<li>Employee Resource Groups (Think Tanks and Innovation Squads)</li>
<li>Access to Mental Health & Wellness Programs</li>
</ul>
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
 
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [1] USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
 
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
 
References
 
Visible links
 1. mailto: USApplicationAccommodation@support.lorealusa.com

Manager – Brand Finance CPD- Maybelline

MrBeast

<div>
 
 About Us
 
 
 
 Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
 
 
 
 About The Role
 
 
 
 As the
 
 Brand Activation Manager
 
 at
 
 MrBeast
 
 , you are the operational engine and the &ldquo;hot standby&rdquo; for our Brand Activation Leads. We produce high-stakes, unscripted content where plans change by the minute. Your job is to stabilize that chaos.
 
 
 You manage the logistical and executional reality of complex campaigns end to end, spanning legal compliance, physical logistics, data integrity, and on-set client management. While creative plans may evolve in real time, you ensure that every contractual &ldquo;must-have&rdquo; is delivered.
 
 
 This role is preferably based in the Greenville, NC area and operates 100% in-office, five days per week, except during weeks when production requires weekend work. You will work closely with Production, Legal, Sales, and external clients under tight timelines and shifting conditions.
 
 
 
 What You'll Do
 
 
 
 
 Campaign Lifecycle &amp; KPI Intelligence:
 
 
 
 <ul>
 <li>
 Track every campaign element from pre-production through final wrap using Monday.com and own the status of complex, high-value deliverables
 </li>
 <li>
 Own the Campaign Wrap Report process for internal archives and external client presentations
 </li>
 <li>
 Collect and validate performance data from internal and external sources (Viewstats, Google Analytics) to update the central KPI database
 </li>
 <li>
 Serve as the primary post-sale liaison to Legal, including sweepstakes and contest rules, scope changes, amended terms, and written client approvals
 </li>
 <li>
 Enforce data integrity across Monday.com and Boostr, ensuring all inputs are clean, standardized, and properly tagged
 </li>
 <li>
 Production Logistics &amp; Asset Management:
 </li>
 <li>
 Manage the physical logistics of productions, including product deliveries to set, contest prizing fulfillment, and inventory tracking
 </li>
 <li>
 Oversee compliance requirements from third parties such as streamers, including legal clearances, music cue sheets, and talent releases
 </li>
 <li>
 Coordinate with editors post-production to ensure all client deliverables are met and timelines are maintained
 </li>
 <li>
 Use AI tools (Gemini Pro, Nano, Veo, Canvas) to streamline administrative workflows and asset management
 </li>
 <li>
 On-Set Execution &amp; Client Management:
 </li>
 <li>
 Act as the immediate backup and right hand to the Brand Activation Lead during shoots, troubleshooting issues so Leads can remain focused on strategy
 </li>
 <li>
 Manage on-set client hospitality and experience with professionalism under pressure
 </li>
 <li>
 Navigate unscripted production environments, guiding clients through necessary pivots while ensuring all contractual deliverables are captured
 
 
 
 </li>
 </ul>
 
 What We're Looking For
 
 
 
 <ul>
 <li>
 4-6 years of experience in project management or production within high-volume digital media or entertainment
 </li>
 <li>
 Proven ability to manage complex timelines with 50+ simultaneous deliverables
 </li>
 <li>
 Experience managing sweepstakes and contest administration, including official rules, affidavits, and COPPA and FTC compliance
 </li>
 <li>
 Experience managing physical production logistics such as shipping, inventory, and asset tracking at scale
 </li>
 <li>
 Track record of maintaining clean, audit-ready data in project management or CRM systems
 </li>
 <li>
 Deep working knowledge of the digital advertising ecosystem, including YouTube, Instagram, and TikTok formats and constraints
 </li>
 <li>
 Comfort using AI and automation tools (Gemini, ChatGPT, NotebookLM, etc.) to improve speed, accuracy, and scalability
 </li>
 <li>
 Expert-level proficiency in Monday.com
 </li>
 <li>
 Proficiency in Google Slides (required)
 </li>
 <li>
 Working knowledge of Google Sheets, Slack, and Boostr
 </li>
 <li>
 Data fluency across Google Analytics (required), Nielsen, Viewstats, and YouTube Data APIs
 </li>
 <li>
 Ability to work in-office five days per week with flexibility for weekend and irregular hours driven by production schedules
 </li>
 <li>
 Valid U.S. driver&rsquo;s license and willingness to drive for production needs
 </li>
 <li>
 Preferred location within driving distance of Greenville, NC; open to NYC or LA-based candidates in a virtual-only capacity
 
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 
 The Perks, Why Work On the MrBeast Team
 
 
 
 We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.
 
 
 <ul>
 <li>
 Competitive Salary
 </li>
 <li>
 Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
 </li>
 <li>
 Company contributions to employee Health Savings Accounts (HSA)
 </li>
 <li>
 401k Plan with Safe Harbor company-matching
 </li>
 <li>
 Flexible vacation policy and paid company holidays
 </li>
 <li>
 Company-provided technology package
 </li>
 <li>
 Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
 </li>
 </ul>
</div>

Brand Activation Manager

Tata Harper Skincare

<div>
 
 
 
 Job Summary
 
 
 
 
 We are seeking a Global Brand Marketing Specialist to support the Global Marketing area.
 
 
 In this capacity the right candidate will help support the brand strategy, product innovation direction and go-to-market strategy. Additionally, the scope will include execution tasks tied to the Product Development operational cycle.
 
 
 
 
 
 This role is ideal for a beauty industry professional who thrives at the intersection of product strategy, brand storytelling, and cross-functional leadership that is consumer insight driven and has deep category knowledge. S/he will collaborate closely with the Sr Manager of Global Brand Marketing to assist in the development and execution of product and brand strategies, campaigns, and new product launches.
 
 
 
 
 
 Candidates should be enthusiastic about what we do, energetic, highly organized, great problem solvers, and initiative-takers. This role will report to the Director of Brand &amp; Product Marketing and is a hybrid in-office role, based in New York City, with 2 days of remote work per week.
 
 
 
 
 
 
 
 Principal Accountabilities
 
 
 
 
 
 Brand strategy development:
 
 
 <ul>
 <li>
 Partner with the Sr Manager on brand strategy, content planning, and campaign development&mdash;in particular as it relates to gathering data and information supporting the creation of campaign decks and toolkits to guide cross-functional execution - across Sales, Brand.com including Email and Paid Media, Comms &amp; Social, Education, Creative and Visual Merchandising.
 </li>
 <li>
 Support the gathering of data necessary to the translation of consumer insights, trend analysis, and category intelligence that will be translated into product and campaign strategies that drive brand differentiation, innovation, and growth.
 </li>
 </ul>
 
 
 Product Strategy:
 
 
 <ul>
 <li>
 Support the execution of the Marketing calendar and detailed growth strategy for each product
 </li>
 <li>
 New Product Development Direction Setting &ndash; contribute to the development of briefs by researching product trends, customer trends, lay bases of competitor product and product concept analysis.
 </li>
 <li>
 Cross-functional Collaboration for Product Strategy &ndash; support the Sr Manager in the execution of deliverables aimed at briefing supporting functions (Creative and Visual Merchandising, PR, social media, Sales and Education teams, etc)
 </li>
 </ul>
 
 
 Product Development:
 
 
 <ul>
 <li>
 Support the end-to-end product development process in collaboration with R&amp;D, Product Development, Regulatory, and Creative&mdash;in particular, gather necessary data to formalize the creation of formula and packaging briefs
 </li>
 <li>
 Formula &amp; Clinical Testing: support the work that helps determining texture direction, key ingredients, and fragrance in collaboration with R&amp;D. Support the design clinical studies objectives and desired clinical claims.
 </li>
 <li>
 Primary &amp; Secondary Packaging: support the process to determine the packaging direction and execution of detailed specifications.
 </li>
 <li>
 Packaging design: support the design direction and the briefing of creative packaging and packaging development teams
 </li>
 </ul>
 
 
 Product Development Program Operation:
 
 
 <ul>
 <li>
 Production: support Global Sr Manager in the collaboration with the SCM-related departments to prepare for production meetings.
 </li>
 <li>
 Support the AP-SCM cross-functional communication process with different departments, including the production planning team, packaging material purchasing team, QC team, manufacturing team, packaging team, and raw material purchasing team.
 </li>
 <li>
 Carry out tasks supporting the pre-production and line testing for mass production
 </li>
 <li>
 Support the tasks linked to the operation of internal AP systems such as SAP, NPD, CPC, and Aplan. Note: as some of these programs are not available in English, partial support from AP will be provided.
 </li>
 </ul>
 
 
 
 
 
 
 Key Experience and Skills
 
 
 
 
 
 
 
 
 
 
 Qualification and Experience
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree or equivalent in Marketing, Business, Communications, or related subjects.
 </li>
 <li>
 1-2 years of experience in marketing or brand management, with a focus on beauty, wellness, skincare, luxury, lifestyle or consumer products.
 </li>
 </ul>
 
 
 
 
 Skill Sets
 
 
 
 
 <ul>
 <li>
 Proficient in Microsoft Office applications.
 </li>
 <li>
 Good analytical and project management acumen
 </li>
 <li>
 Proficient written skills and ability to articulate conceptual ideas.
 </li>
 <li>
 Ability to problem solve and manage up effectively and in a timely manner.
 </li>
 <li>
 Excellent ability to multitask
 </li>
 <li>
 Good communication and interpersonal skills.
 </li>
 </ul>
 
 
 
 
 Personal Attributes
 
 
 
 
 <ul>
 <li>
 Passion for innovation, consumer behavior, and emerging market and consumer trends.
 </li>
 <li>
 Interest in beauty, wellness, lifestyle, luxury, and sustainability.
 </li>
 <li>
 Meticulous, self-driven, team-player, collaborative, and able to adapt to changes.
 </li>
 </ul>
 
 
 
 
 
 Tata Harper and AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
 
 
</div>

Global Brand Marketing Specialist

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