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performance marketing specialist Jobs in Istanbul

performance marketing specialist

performance marketing manager

Seven Apps

<div><p>We are 7Apps, a mobile app development company that brings innovative utility apps to life. Our app portfolio is thriving, and we're looking for a skilled User Acquisition Manager to join our dynamic team.</p><p>
Our products span various categories such as Lifestyle, Productivity, and Utilities, and they are loved by over 10 million users worldwide. We're dedicated to continuous improvement and are proud to foster a vibrant and driven work environment.</p><p><b><br>
What you'll be doing:</b></p><ul>
<li>Developing and executing user acquisition campaigns across various digital channels.</li>
<li>Analyzing campaign performance and optimizing strategies to meet growth targets.</li>
<li>Conducting A/B tests to identify effective marketing strategies and tactics.</li>
<li>Collaborating with the design team to create compelling ad creatives.</li>
<li>Tracking user data and building comprehensive reports to inform business decisions.</li>
<li>Staying updated on industry trends and competitor activity to ensure a competitive edge.<br>
<br>
<b>**This is a full on-site position in Levent.**</b>
</li></ul><p><b>Requirements</b></p><p></p><ul>
<li>Proven experience in performance marketing, particularly in user acquisition for mobile apps.</li>
<li>Strong proficiency in digital marketing platforms such as Google Ads, Facebook Ads, and any other relevant advertising tools.</li>
<li>Analytical mindset with the ability to interpret data and draw actionable insights.</li>
<li>Excellent communication and collaboration skills.</li>
<li>Fluency in English, both written and verbal.</li>
<li>Experience with A/B testing and conversion optimization.</li>
<li>A background in app marketing is a plus.</li>
</ul><p></p><p><b>Benefits</b></p><ul>
<li>Environment to improve your professional skills and knowledge of marketing</li>
<li>A culture that encourages you to test your weirdest marketing ideas</li>
<li><b>Private Health Insurance</b>: Stay covered with our comprehensive health plan.</li>
</ul><ul><li><b>Meal &amp; Transportation Allowance</b>: Fuel your commute and appetite, stress-free!</li>
<li><b>Snacks &amp; Cozy Office Vibes</b>: Work in a chill space stocked with treats you&rsquo;ll love.</li>
<li><b>Learning Stipend</b>: Invest in yourself&mdash;we&rsquo;ll cover part of your growth journey!</li></ul></div>

Performance Marketing Specialist (Mobile Apps - Onsite)

WorldFirst

<div><div><b>About Us:</b></div><div>
</div><div>
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.</div><div>
</div><div>
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.</div><div>
</div><div>
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increase market accessibility for global SMEs.</div><div>
</div><div>
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst and ANEXT Bank.</div><div><br>
<b>
What You'll Do:</b></div><div></div><ul><li>
Responsible for WorldFirst's marketing in the Turkey region. Focus on performance marketing in the local market through online and offline marketing channels (offline events/EDM/Website/SEM/Referral/&hellip;) to achieve customer acquisition goals.</li><li>
Conduct in-depth local market research to understand customers, market trends, and industry information. Possess strong business acumen to develop and implement marketing strategies aligned with regional business objectives.</li><li>
Create quantitative and qualitative marketing content that resonates with the target customer base.</li><li>
Manage regional marketing budgets, allocate resources effectively, and maximize return on investment (ROI).</li><li>
Regularly track, measure, and report on regional marketing performance against key regional goals, adjusting strategies as needed.</li><li>
Responsible for WorldFirst Local Partner Joint marketing action planning and execution.</li></ul><div>
</div><div><div><b>
About Us:</b></div><div>
</div><div>
Ant International powers the future of global commerce with digital innovation for everyone and every business to thrive. In close collaboration with partners, we support merchants of all sizes worldwide to realize their growth aspirations through a comprehensive range of tech-driven digital payment and financial services solutions.</div><div>
</div><div>
Ant International strives to become the most trusted digital services connector to achieve sustainable growth of global commerce.</div><div>
</div><div>
With a focus on Travel, Trade, Technology, and Talent, Ant International is committed to enhancing the digital mindset and capacities of businesses worldwide. Through fostering collaborative efforts with partners, we are driving responsible innovation and increase market accessibility for global SMEs.</div><div>
</div><div>
We do so across our 4 key businesses: Alipay+, Antom, WorldFirst and ANEXT Bank.</div><div><br>
<b>
What You'll Do:</b></div><ul><li>
Responsible for WorldFirst's marketing in the Turkey region. Focus on performance marketing in the local market through online and offline marketing channels (offline events/EDM/Website/SEM/Referral/&hellip;) to achieve customer acquisition goals.</li><li>
Conduct in-depth local market research to understand customers, market trends, and industry information. Possess strong business acumen to develop and implement marketing strategies aligned with regional business objectives.</li><li>
Create quantitative and qualitative marketing content that resonates with the target customer base.</li><li>
Manage regional marketing budgets, allocate resources effectively, and maximize return on investment (ROI).</li><li>
Regularly track, measure, and report on regional marketing performance against key regional goals, adjusting strategies as needed.</li><li>
Responsible for WorldFirst Local Partner Joint marketing action planning and execution.</li></ul><div>
</div><div><b>
What we are looking for:</b></div><div>
</div><ul><li>
5 years+ marketing experience, proficient in field marketing and digital marketing, with a focus on the B2B industry.
</li><li>Deep understanding of the cross-border payment market and its customers.
</li><li>Strong learning agility and communication skills, with good judgment and unique insights. Ability to collaborate effectively with cross-functional teams in different time zones.
</li><li>Solid analytical skills, capable of interpreting data and making data-driven decisions.
</li><li>Language Requirements: Turkish (mandatory), English (mandatory, business professional).</li></ul></div><ul><li>
Solid analytical skills, capable of interpreting data and making data-driven decisions.
</li><li>Language Requirements: Turkish (mandatory), English (mandatory, business professional).</li></ul></div>

Marketing Manager

letgo

<div>
 <p>
  letgo is the go-to platform for buying and selling second-hand items, with over 100 million downloads and millions of listings. It simplifies local buying and selling, offering everything from electronics to furniture. Listing items is easy with AI-powered technology that automatically titles and categorizes them. Users can browse listings, chat instantly, and check profiles, ratings, and reviews to make informed decisions.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We believe in the circular economy, reducing waste by helping people get what they need and let go of what they don&rsquo;t. With &ldquo;C&uuml;zdan&inodot;m G&uuml;vende,&rdquo; our secure payment and shipping service, transactions are protected and items are shipped via partner delivery companies.
 </p>
 <p>
  <br/>
 </p>
 <p>
  We're building the future of second-hand in Turkey and transforming the buying and selling experience. We seek passionate individuals who are excited about creating something users love and eager for new challenges. Our company values impactful work and a strong, evolving culture.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What You Will Be Doing:
  </strong>
 </p>
 <ul>
  <li>
   Develop comprehensive app growth strategies and action plans to drive market expansion, revenue growth, app installs and profitability.
  </li>
  <li>
   Develop and implement performance marketing strategies across multiple channels including PPC and affiliate marketing.
  </li>
  <li>
   Analyze key performance indicators (KPIs), metrics, and customer data to evaluate the effectiveness of growth initiatives and identify areas for optimization.
  </li>
  <li>
   Analyze and optimize marketing campaigns to maximize ROI and drive user growth.
  </li>
  <li>
   Analyze user funnels and behaviors to identify opportunities for improvement.
  </li>
  <li>
   Identify and evaluate new business opportunities, partnerships, and channels to drive customer acquisition and revenue growth.
  </li>
  <li>
   Conduct market research, competitive analysis, and customer segmentation to identify growth opportunities and to drive continuous innovation.
  </li>
  <li>
   Collaborate with cross-functional teams including product, engineering sales, and customer support to align marketing efforts with overall business goals.
  </li>
  <li>
   Conduct A/B tests and experiments to optimize conversion rates and user retention.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   You&rsquo;ll Be Great For This Role If:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Business Administration, Engineering, Economics, or related field; MBA or advanced degree preferred.
  </li>
  <li>
   Experience in the e-commerce sector is preferred.
  </li>
  <li>
   Proven experience in digital marketing, performance marketing, or related roles, with a track record of driving business growth and achieving results.
  </li>
  <li>
   Proficiency in digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Google Analytics, Adjust etc).
  </li>
  <li>
   Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels and foster collaboration across teams.
  </li>
  <li>
   Strategic thinker with a creative mindset and the ability to develop innovative solutions to complex business challenges.
  </li>
  <li>
   Results-oriented with a focus on driving measurable business outcomes and exceeding performance targets. Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
  </li>
  <li>
   Passion for technology, innovation, and driving positive change in the organization.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We Have For You;
  </strong>
 </p>
 <ul>
  <li>
   Comprehensive benefits such as life and health insurance, bonus scheme,etc.
  </li>
  <li>
   Flexible working and hybrid opportunity
  </li>
  <li>
   Opportunity to learn and develop within the company
  </li>
  <li>
   Career guidance &amp; path
  </li>
  <li>
   A dynamic work environment
  </li>
 </ul>
 <p>
 </p>
</div>


Performance Marketing Specialist

Pegasus Airlines

<div>
 <p>
  <strong>
   We are Pegasus Airlines!
  </strong>
 </p>
 <p>
  We are Pegasus. We represent the new generation in Turkish aviation. With our motto: Everyone has the right to fly, we inspire our guests to travel with low fares thanks to our business model.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As your digital airline, our guest-centric approach offers digital technologies and unique innovations that enhance the travel experience.
 </p>
 <p>
  Today, we operate connecting flights to more than 50 countries across T&uuml;rkiye, Europe, North Africa, the Middle East, Russia, and Central Asia. We have one of the youngest fleets in Turkey, which exceeds 110 aircraft in 2025.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Are you ready to embark on your Pegasus career path as our
  <strong>
   Digital Channels Performance Marketing Leader,
  </strong>
  flight number
  <strong>
   PC-2025?
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Requirements
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in marketing, business, or a related field.
  </li>
  <li>
   7+ years of experience in performance marketing.
  </li>
  <li>
   Proven track record of driving significant growth through digital marketing initiatives.
  </li>
  <li>
   Deep understanding of paid advertising platforms (Google Ads, Facebook Ads, etc.).
  </li>
  <li>
   Strong knowledge analytics tools
  </li>
  <li>
   Excellent analytical and problem-solving skills.
  </li>
  <li>
   Strong leadership and team management abilities.
  </li>
  <li>
   Excellent communication and presentation skills.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   In this role, you will
  </strong>
 </p>
 <ul>
  <li>
   Lead and mentor a team of performance marketers.
  </li>
  <li>
   Develop and execute comprehensive performance marketing strategies aligned with overall business objectives.
  </li>
  <li>
   Identify and prioritize key performance indicators (KPIs) to measure campaign success.
  </li>
  <li>
   Conduct in-depth market research and competitor analysis to inform strategic decisions.
  </li>
  <li>
   Manage and optimize paid advertising campaigns across multiple channels.
  </li>
  <li>
   Implement A/B testing and other experimentation techniques to optimize campaign performance.
  </li>
  <li>
   Monitor and analyze campaign performance metrics to identify areas for improvement.
  </li>
  <li>
   Allocate marketing budgets effectively to maximize ROI.
  </li>
  <li>
   Track and report on marketing expenses and ROI.
  </li>
  <li>
   Foster a culture of innovation and continuous learning.
  </li>
  <li>
   Collaborate with cross-functional teams (e.g., brand, product, and sales) to ensure alignment.
  </li>
  <li>
   Utilize data analytics tools to gain insights into customer behavior and campaign performance.
  </li>
  <li>
   Leverage data-driven insights to inform strategic decisions and optimize campaigns.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What Pegasus Airlines can offer you
  </strong>
 </p>
 <ul>
  <li>
   Discounted domestic and international flight tickets that include first-degree family members, For a single candidate can add +1 person, Discounted flight with contracted airlines to destinations where there are no flights
  </li>
  <li>
   Private health insurance
  </li>
  <li>
   Food voucher
  </li>
  <li>
   Remote and flexible working hours on certain days according to a working model, allowance for remote working days
  </li>
  <li>
   Fun@Fly Social Activity Clubs (Social clubs such as theatre club, sailing, trekking, running, basketball, volleyball and football teams, e-sports team)
  </li>
  <li>
   Kindergarten opportunity for female employees (Istanbul, Izmir, Antalya)
  </li>
  <li>
   Performance-based bonus system
  </li>
  <li>
   Shuttle
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Discover Pegasus Airlines!
  </strong>
 </p>
 <p>
  Our Framework for a Sustainable Future prioritizes our impact on the environment and society, as well as economic development. We call our route
  <strong>
   <u>
    Sustainable Future
   </u>
  </strong>
  . By 2050, we aim to eliminate carbon emissions from our operations, and we are working towards this goal. We are proud of a rich governance culture that is developed through a perspective open to continuous improvement and the feedback of our stakeholders. We regularly and transparently share our targets and performance on these issues with the public.
 </p>
 <p>
  Gender equality is at the foundation of our corporate culture. We are one of the pioneering airlines that have signed IATA's voluntary initiative "25by2025" to increase the representation of women in all areas of the aviation industry, including pilot, technician, and management ranks. We were the first airline in the world to join the UN Women's Empowerment Principles (WEPs) platform.
 </p>
 <p>
  Listen to every different voice in our quest for a more equal tomorrow for future generations and we call our voice #PegasusHarmony 💛
 </p>
</div>


Head of Growth

Yatas Grup

<div>
 <p>
  "T&uuml;rkiye&rsquo;nin en k&ouml;kl&uuml; markalar&inodot;ndan biri olan, 45&rsquo;ten fazla &uuml;lkeye ihracat yapan, 3.000&rsquo;i a&scedil;k&inodot;n &ccedil;al&inodot;&scedil;an&inodot;yla d&uuml;nya &scedil;irketi olma yolunda emin ad&inodot;mlarla ilerleyen Yata&scedil; Grup; yenilik&ccedil;i vizyonu, insan odakl&inodot; yakla&scedil;&inodot;m&inodot; ve g&uuml;&ccedil;l&uuml; kurumsal k&uuml;lt&uuml;r&uuml;yle sekt&ouml;rde &ldquo;hep bir ad&inodot;m ileride&rdquo; olmay&inodot; s&uuml;rd&uuml;r&uuml;yor.
 </p>
 <p>
  <strong>
   E&gbreve;er sen de g&uuml;c&uuml;m&uuml;ze g&uuml;&ccedil; katmak, fark yaratmak ve bu b&uuml;y&uuml;k yolculu&gbreve;un bir par&ccedil;as&inodot; olmak istiyorsan&hellip; Biz&rsquo;de Bulu&scedil;al&inodot;m!
  </strong>
  💙
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   GENEL N&Idot;TEL&Idot;KLER
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   &Uuml;niversitelerin M&uuml;hendislik, &Idot;statistik, Matematik b&ouml;l&uuml;mlerinden lisans, tercihen y&uuml;ksek lisans mezunu
  </li>
  <li>
   Performans reklamlar&inodot; ve b&uuml;t&ccedil;e y&ouml;netimi konusunda minimum 4 y&inodot;l deneyim sahibi
  </li>
  <li>
   SEO s&uuml;re&ccedil;lerinde bilgi sahibi
  </li>
  <li>
   Meta ve Google reklam panellerine hakim
  </li>
  <li>
   Tercihen farkl&inodot; mecralarda reklam veya dijital sat&inodot;n alma konular&inodot;nda bilgi sahibi (Yandex, Programatik, Criteo, RTB House gibi)
  </li>
  <li>
   &Idot;leri d&uuml;zeyde ileti&scedil;im becerilerine sahip, dinamik ve sonu&ccedil; odakl&inodot; &ccedil;al&inodot;&scedil;an
  </li>
  <li>
   &Scedil;irket k&uuml;lt&uuml;r&uuml;ne uyum sa&gbreve;layabilen ve marka imaj&inodot;n&inodot; yans&inodot;tabilen
  </li>
  <li>
   &Idot;leri d&uuml;zeyde &Idot;ngilizce bilen
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   &Idot;&Scedil; TANIMI
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Sorumlu oldu&gbreve;u markalar&inodot;n y&inodot;ll&inodot;k dijital ileti&scedil;im stratejisinin ve KPI hedeflerinin belirlenmesinde destek olmak, b&uuml;t&ccedil;e takibi yapmak
  </li>
  <li>
   E-ticaret sat&inodot;&scedil; hedeflerini destekleyecek, haftal&inodot;k ve ayl&inodot;k bazda stratejileri olu&scedil;turmak, g&uuml;nl&uuml;k seviyede performans pazarlamas&inodot; b&uuml;t&ccedil;esini y&ouml;netmek ve optimizasyonlar&inodot; sa&gbreve;lamak
  </li>
  <li>
   Sorumlu oldu&gbreve;u markan&inodot;n pazarlama planlar&inodot;na uygun olarak 360 derece ileti&scedil;imin dijital aya&gbreve;&inodot;n&inodot; sa&gbreve;lamak ad&inodot;na t&uuml;m ajanslar ve ilgili departmanlarla koordineli &ccedil;al&inodot;&scedil;arak i&scedil; planlar&inodot;n&inodot; y&uuml;r&uuml;tmek
  </li>
  <li>
   Sorumlu oldu&gbreve;u markalar&inodot;n branding ve performans odakl&inodot; reklamlar&inodot;n&inodot;n t&uuml;m yay&inodot;n s&uuml;re&ccedil;lerini ajans ile koordine etmek
  </li>
  <li>
   SEO &ccedil;al&inodot;&scedil;malar&inodot;nda destek olmak, sorumlu oldu&gbreve;u marka sitelerinin performans&inodot;n&inodot; d&uuml;zenli takip etmek, i&ccedil;eriklerin geli&scedil;tirilmesi i&ccedil;in ilgili ajans&inodot; y&ouml;nlendirmek
  </li>
  <li>
   Globaldeki dijital trendleri ve rakipleri yak&inodot;ndan takip ederek, markan&inodot;n faydas&inodot;na uygun yenilikleri &ouml;nermek
  </li>
  <li>
   Dijital Pazarlama departman&inodot;n&inodot;n ihtiyac&inodot; olan t&uuml;m &ccedil;al&inodot;&scedil;malara destek vermek
  </li>
  <li>
   Ba&gbreve;l&inodot; oldu&gbreve;u birimin ihtiyac&inodot; olan ve/veya talep etti&gbreve;i, periyodik veya m&uuml;nferit her t&uuml;rl&uuml; rapor, bilgi, belge, dok&uuml;man ve &ccedil;al&inodot;&scedil;may&inodot; analiz etmek ve gerekli aksiyon &ouml;nerilerini haz&inodot;rlamak
  </li>
 </ul>
 <p>
 </p>
</div>


Dijital Performans Yönetimi Kıdemli Uzmanı

OBSS

<div>
 <p>
  Are you a marketing professional eager to make a real impact in the technology consulting industry? Would you like to play a key role in executing strategies that drive measurable growth and expand market presence across dynamic industries?
 </p>
 <p>
  <br/>
 </p>
 <p>
  OBSS is seeking a strategic and hands-on
  <strong>
   Regional Marketing Manager
  </strong>
  in Istanbul, Turkiye. In this role, you will bring regional marketing initiatives to life, designing and running integrated, full-funnel campaigns that fuel pipeline growth, strengthen brand visibility, and directly support commercial objectives. You will balance strategic planning with execution, leveraging modern martech and AI-powered platforms to deliver smarter targeting, personalization, and performance optimization.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <p>
  As Regional Marketing Manager, you will translate strategy into results, driving impactful marketing programs across digital, content, performance marketing, and events. This role combines analytical thinking with creativity and execution&mdash;developing campaigns, producing compelling content, and ensuring measurable outcomes. You will collaborate closely with sales and technology teams, making marketing a critical driver of growth and customer engagement.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    Strategic Execution
   </strong>
   : Implement regional marketing strategy across digital, content, performance marketing, and events, ensuring alignment with business growth goals.
  </li>
  <li>
   <strong>
    Demand Generation
   </strong>
   : Design and deliver integrated, multi-channel demand generation campaigns that accelerate pipeline development and revenue outcomes.
  </li>
  <li>
   <strong>
    Content Development
   </strong>
   : Produce compelling content including blogs, presentations, sales enablement materials, email campaigns, and social media assets tailored to key audiences.
  </li>
  <li>
   <strong>
    Market Insights
   </strong>
   : Research market trends, customer cases, and competitors to extract insights that support commercial and delivery teams.
  </li>
  <li>
   <strong>
    Digital Performance
   </strong>
   : Manage SEO/SEM, paid media, and website performance to maximize reach and impact.
  </li>
  <li>
   <strong>
    Innovation &amp; Martech
   </strong>
   : Utilize AI-powered tools, automation, and analytics to enhance targeting, personalization, and campaign measurement.
  </li>
  <li>
   <strong>
    Cross-functional Collaboration
   </strong>
   : Partner closely with sales and technology teams to ensure consistency in messaging, audience alignment, and solution positioning.
  </li>
  <li>
   <strong>
    Operational Excellence
   </strong>
   : Ensure consistent, high-quality execution across all customer touchpoints, with a hands-on approach to campaign management and content production.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Your Profile
  </strong>
 </p>
 <ul>
  <li>
   8+ years of
   <strong>
    B2B marketing experience
   </strong>
   in enterprise software, technology, finance, or telecommunications.
  </li>
  <li>
   Proven ability to plan and execute
   <strong>
    full-funnel, multi-channel campaigns
   </strong>
   that deliver measurable results.
  </li>
  <li>
   Strong expertise in
   <strong>
    content marketing, growth marketing, and digital advertising
   </strong>
   .
  </li>
  <li>
   Experienced with
   <strong>
    martech, AI-powered marketing platforms, and analytics tools
   </strong>
   .
  </li>
  <li>
   Comfortable balancing strategic planning with hands-on execution in a fast-paced environment.
  </li>
  <li>
   Excellent
   <strong>
    project management, communication, and cross-functional collaboration skills
   </strong>
   .
  </li>
  <li>
   Fluent in English.
  </li>
 </ul>
 <p>
 </p>
</div>


Regional Marketing Manager

Explore 641+ Performance marketing manager in Istanbul this September. Find roles across top companies and apply now to boost your career.