freelance social media manager + content creator

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freelance social media manager + content creator Jobs in Boston

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sales marketing manager social media client acquisition

SWETSTUDIO

<p>About SWET Studio</p><p>SWET Studio is a boutique aerial yoga and fitness studio located in Boston&rsquo;s South End. Our studio focuses on strength, movement, and community in a premium small-group environment.</p><p>We are seeking a Sales &amp; Marketing Manager who will take ownership of social media growth, client acquisition, and local partnerships to help expand our community.</p><p>This role is ideal for someone entrepreneurial who enjoys building brands, creating content, and directly tying marketing efforts to revenue growth.</p><p>Responsibilities</p><p>Social Media Management</p><ul><li>Plan and execute monthly content across Instagram and other social platforms</li><li>Film and edit short-form video content inside the studio</li><li>Maintain a consistent content calendar and brand aesthetic</li><li>Post reels, stories, and promotional content highlighting classes and events</li></ul><p>Sales &amp; Client Acquisition</p><ul><li>Convert social media engagement into bookings and memberships</li><li>Promote class packages, workshops, and studio offers</li><li>Track marketing campaigns and measure results</li></ul><p>Partnerships &amp; Community Outreach</p><ul><li>Develop relationships with local businesses, residential buildings, and community groups</li><li>Coordinate promotional collaborations that bring new clients to the studio</li></ul><p>Success Metrics</p><p>Performance will primarily be evaluated based on:</p><ul><li>Consistent monthly content production</li><li>Growth in new client bookings</li><li>Membership and package sales generated through marketing campaigns</li><li>Local partnerships that drive studio traffic</li></ul><p>Ideal Candidate</p><ul><li>Experience managing social media accounts for brands, gyms, or wellness businesses</li><li>Comfortable filming and editing short-form content (Reels, TikTok, etc.)</li><li>Sales mindset with ability to convert leads into customers</li><li>Self-motivated and able to work independently</li><li>Interest in fitness, wellness, or boutique studios</li></ul><p>Bonus:</p><ul><li>Fitness industry marketing experience</li><li>Existing local audience or creator background</li><li>Boston community connections</li></ul><p>Role Structure</p><ul><li>Flexible schedule based on deliverables</li><li>Hybrid / periodic on-site filming at the studio</li><li>Performance-based role with strong upside potential</li></ul><p>Perks</p><ul><li>Complimentary unlimited studio membership</li><li>Access to studio space for filming content</li><li>Flexible working hours</li><li>Opportunity to grow with a boutique wellness brand</li></ul><p>Job Types: Part-time, Internship, Contract</p><p>Pay: From $30.00 per hour</p><p>Expected hours: 1 &ndash; 5 per week</p><p>Benefits:</p><ul><li>401(k)</li><li>Employee assistance program</li><li>Employee discount</li><li>Flexible schedule</li><li>Flexible spending account</li><li>Health savings account</li><li>Professional development assistance</li><li>Referral program</li><li>Retirement plan</li></ul><p>Work Location: Hybrid remote in Boston, MA 02116</p>

Sales & Marketing Manager (Social Media & Client Acquisition)

BN, an Augeo company

<div>Description:
<p><b>
Company Overview:</b></p><p>
Since 2006, Brand Networks, (an Augeo company since our acquisition in 2023) has been a leader in social media tech innovation and media excellence. BN&rsquo;s mission has been to provide cutting-edge social advertising solutions that allow brands to maximize their brand voice on social media and drive meaningful results to their bottom line with our suite of tools:</p><ul><li>
BN Influencer, which enables brands to transform their employees and fans into influencers to create authentic social content on the brand&rsquo;s behalf, all while abiding by brand safety standards.</li><li>
Aimy, our conversational AI platform for marketing any business across all digital channels and streaming TV.</li><li>
Media Services, our in-house media agency that has worked with Fortune 500 clients for over 10 years.</li><li>
BN Innovate, our tech innovation hub partners with social platforms and brands including Amex, Meta, TikTok, X, Snapchat, and Pinterest, and create technologies that sit on top of their ad buying platforms, and solve business objectives with our tech expertise.</li></ul><p>
BN has offices in Rochester, NYC, Boston, Bentonville, Kansas City, Hyderabad, and Sydney in addition to Augeo&rsquo;s offices across the country.</p><p><b>
The Position:</b></p><p>
The role of the Media Analyst is to flawlessly build, analyze and support paid social media campaigns for a variety of clients. The Media Analyst will have a keen understanding of social and digital media and experience leveraging various ad types and objectives to drive results.</p><ul><li>
Primary owner of campaign trafficking, optimization, troubleshooting, and reporting for specified brands or lines of business across across various social media channels including Meta, X, Pinterest, Snapchat, TikTok, LinkedIn, Reddit, YouTube/Google Demand Gen.</li><li>
Provide consistent optimization of campaigns to exceed client expectations and KPIs.</li><li>
Recommending, implementing, and reporting optimization recommendations for performance improvement to advertiser or agency.</li><li>
Communicating and collaborating with internal teams regarding campaign delivery data pertinent to the client and business goals.</li><li>
Monitoring daily campaign pacing and performance to exceed client KPIs and expectations.</li><li>
Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing.</li><li>
Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, Snapchat and TikTok for clients.</li><li>
Managing internal and external communication during all phases of an active campaigns lifecycle.</li><li>
Actualize and claim spend on a monthly basis and work with the finance team on delivering invoices when needed.</li></ul>
Requirements:
<ul><li>Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study</li><li>
2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred</li><li>
Intermediate Excel skills: comfort with pivot tables is a MUST</li><li>
Experience in working with large datasets and performing quantitative analysis</li><li>
Demonstrated critical thinking ability</li><li>
Proven ability to manage multiple projects at a time while paying strict attention to detail</li><li>
Self-starter who is comfortable with an ever-changing environment</li><li>
Energetic, driven to succeed, team player</li></ul><p><b>
Why Join BN?</b></p><ul><li>
Impactful Work: Be part of a team that shapes the future of creator marketing for some of the world&rsquo;s most respected brands.</li><li>
Innovative Environment: Work with cutting-edge technology and creative solutions in an environment that fosters risk-taking and innovation.</li><li>
Career Growth: BN supports your professional growth and provides opportunities to advance within a rapidly evolving industry.</li></ul><p>
Ready to join us on this exciting journey? Apply today and become part of a team that&rsquo;s transforming brand engagement through paid social media.</p><p>
Pay Rate:</p><p>
$62,000-$75,000 base salary</p><p>
Base salary is determined by several factors including but not limited to education, experience, skills, and geography. These factors are considered when making an offer of employment. If you are interested in this position and salary range, we&rsquo;d ask that you apply.</p></div>

Media Analyst (Paid Media Buying)

Rockaway More, Inc

<p>RockawayMore is seeking a Boston-based freelance Social Media Manager and Content Creator with food and beverage experience to support a hospitality client.</p><p>This role includes end-to-end social media management, with a focus on creating short-form video content for Instagram Reels. The ideal candidate has experience managing restaurant, bar, or hospitality social media accounts and is comfortable capturing social-first content on-site.</p><p>Professional photography is provided for the account, with content capture focused primarily on Reels and short-form video.</p><p><b>About RockawayMore</b></p><p>RockawayMore is a boutique marketing agency specializing in restaurants, hospitality, and lifestyle brands. Our work spans public relations, social media, digital marketing, and design, helping hospitality brands build strong digital presence and audience engagement.</p><p><b>Responsibilities</b></p><ul><li>Manage day-to-day social media execution for a hospitality client Build posts using professional photography, client-provided assets, and short-form video content Write captions and develop social copy aligned with brand voice Schedule posts and manage approvals through HeyOrca Coordinate with the RockawayMore team on content calendars and strategy Participate in occasional client calls and internal team check-ins Capture short-form video content optimized for Instagram Reels during periodic on-site visits Film menu highlights, cocktails, atmosphere, and guest experience moments Deliver organized video assets following each shoot.</li></ul><p><b>Requirements</b></p><ul><li>Experience managing social media for restaurants, bars, hotels, or hospitality brands Based in the Boston area and available for occasional on-site visits Experience managing brand social media accounts end-to-end Strong copywriting skills and ability to write engaging captions Strong understanding of Instagram and short-form video trends Comfortable capturing video content in low-light restaurant environments Own equipment capable of capturing high-quality vertical video (camera or professional mobile setup) Strong organizational skills and ability to manage deadlines and approvals</li></ul><p><b>Estimated Time Commitment</b></p><p>Approximately 20&ndash;40 hours per month, depending on content cadence and on-site content capture.</p><p><b>Application</b></p><p>Please email the following to:</p><ul><li>Resume Portfolio or examples of accounts you have managed (include handle, dates managed, and your role) Examples of caption writing or social copy Examples of short-form video content (Reels or TikTok), ideally for hospitality brands.</li></ul><p>Applications without a portfolio or clear examples of accounts managed will not be considered.</p><p>Pay: From $40.00 per hour</p><p>Work Location: Hybrid remote in Boston, MA 02133</p>

Freelance Social Media Manager + Content Creator

PEAK Event Services

<div>Description:
<p><b>
About Us</b></p><p>
PEAK Event Services and Bright Event Rentals are part of the nation&rsquo;s largest event rental company. United by one mission, we deliver unforgettable events through thoughtful solutions, reliable execution, and end-to-end service powered by the right people, exceptional products, and local expertise with national reach. Together, our teams bring extraordinary events to life, while offering employees opportunities to grow within a coast-to-coast company.</p><p>
As part of our team, you&rsquo;ll contribute to extraordinary events that make lasting memories for clients across the country. We offer the scale of a nationwide company, paired with the creativity and connection of locally driven teams. Here, you&rsquo;ll find opportunities to grow your career, collaborate with talented colleagues, and make a meaningful impact in an industry built on celebration.</p><p><b>
What You'll Do</b></p><p>
The Social Media Manager owns social media strategy and execution across all brands within our enterprise marketing portfolio. This is a hands-on, high-ownership role responsible for building and maintaining a consistent, engaging brand presence across all social channels and digital listing platforms and for being the person who captures, creates, and publishes the content that brings our brands to life online.</p><p>
This role works closely with the Content Team, Graphic Designer and the VP of Marketing to ensure social is integrated into every campaign, launch, and brand moment. You'll also be the voice of our brands in comment sections, review platforms, and community spaces representing each brand with accuracy, warmth, and professionalism. This role reports to the VP of Marketing. The Social Media Manager will need to commute to one of our locations either in Massachusetts or Rhode Island, and will also be permitted to work remotely part of the time.</p><p><br>
 </p><p><b>The Day-to-Day</b></p><p><br>
</p><p><b><i>Social Strategy &amp; Channel Management</i></b></p><ul><li>
Own and manage social media presence across Instagram, LinkedIn, Facebook, Pinterest, and emerging platforms for all brands</li><li>
Develop and maintain brand-specific content calendars aligned to campaign priorities, product launches, and seasonal marketing moments</li><li>
Build and execute social strategy across all brands in partnership with the Content Manager and VP of Marketing</li><li>
Maintain distinct brand voices and visuals across all platforms what works for one brand may not work for another</li><li>
Manage paid social coordination with our agency or in-house partners ensuring organic and paid strategies are aligned</li><li>
Monitor platform trends, algorithm changes, and competitor activity and adapt strategy accordingly</li><li>
Stay current with social trends that align with the brand and stay up to date with best practices for organic and paid content</li></ul><p><b><i>
Community Management &amp; Brand Reputation</i></b></p><ul><li>
Monitor and respond to comments, messages, and engagement across all social platforms for all brands in a timely and on-brand manner</li><li>
Assist with Google Business Profile management including responding to reviews, updating listings, and flagging issues as needed</li><li>
Manage and maintain industry platform listings including PartySlate, The Knot, WeddingWire, etc. keeping profiles current, optimized, and visually strong</li><li>
 Escalate negative reviews or sensitive community interactions to the Manager appropriately</li></ul><p><b><i>
Content Creation &amp; Field Capture</i></b></p><ul><li>
Serve as a hands-on content creator &mdash; shoot photos and short-form video in the field at events, installs, showrooms, and partner locations</li><li>
 Coordinate with sales and field teams to identify and capture content opportunities at customer events, in showrooms, etc.</li><li>
Develop Reels, Stories, and short-form video content that showcases product, people, and brand personality across all brands</li><li>
Write compelling copy across all formats (captions, headlines, CTAs etc) tailored to each brand's voice and each platform's audience</li><li>
Brief and direct the Designer on social asset needs with clear creative direction tied to platform specs and campaign goals</li></ul><p><b><i>
Asset Management &amp; Organization</i></b></p><ul><li>
Own and maintain the social and digital asset library across all brands</li><li>
 Establish consistent file naming and storage systems for social content in coordination with the broader marketing team</li><li>
 Manage usage rights and tagging for all photography and video assets</li><li>
Coordinate with sales teams on user-generated content and customer event photography to keep the content pipeline full</li></ul><p><b><i>
Cross-Functional Collaboration</i></b></p><ul><li>
Work closely with the Marketing Specialist on content alignment and campaign integration</li><li>
 Partner with the Designer for asset production and visual consistency</li><li>
Coordinate with sales teams across markets to identify content opportunities and align on brand messaging</li><li>
Participate in campaign planning and GTM meetings to ensure social is integrated from the start</li><li>
Collaborate with the marketing team and actively pitch creative ideas</li></ul><p><b><i>
Reporting &amp; Performance</i></b></p><ul><li>
Track and report on key metrics monthly: reach, engagement rate, follower growth, social-driven web traffic, review ratings, and listing performance &mdash; may vary depending on platform</li><li>
 Work toward annual targets of 20% increase in social-driven web traffic and 15% increase in engagement across brands</li><li>
Maintain UTM tracking and coordinate with marketing ops on attribution for social-driven campaigns</li><li>
Use data to make content and channel decisions proactively, know what's working and adjust</li></ul>
Requirements:
<p><b>
What We're Looking For</b></p><ul><li>
3&ndash;5 years of social media management experience, ideally across multiple brands or accounts</li><li>
Demonstrated hands-on content creation skills, you can point to work you personally shot, edited, and published</li><li>
Proficiency across Instagram, LinkedIn, Facebook, and Pinterest with a real understanding of each platform's nuance</li><li>
Strong copywriting skills, you write captions that sound like a human, not a press release</li><li>
Experience managing community engagement, review responses, and online brand reputation</li><li>
Familiarity with social scheduling and analytics tools such as Sprout Social, Hootsuite, Later, or similar</li><li>
Comfort with photo and video capture and basic editing using Adobe, Canva, CapCut, or equivalent</li><li>
Highly organized, asset management and multi-brand calendar ownership require real operational discipline</li><li>
Willingness and ability to travel up to 20% for field content capture</li><li>
Experience in events, hospitality, wedding, or luxury lifestyle industries is a plus</li><li>
Familiarity with B2B social strategy, specifically LinkedIn for business development</li><li>
Experience coordinating with sales teams to drive content opportunities</li><li>
Commutable distance to one of our locations in Rhode Island or Massachusetts</li></ul><p><b>
Why You&rsquo;ll Like Working Here</b></p><ul><li>
 Our incredible compensation combo of Competitive Pay, Paid Time Off + Paid Holidays</li><li>
Support for your personal life + wellbeing</li><li>
We like to celebrate + we do it often!</li><li>
Encouragement for Volunteer Days + giving back to our communities</li><li>
We foster and embrace an inclusive and diverse work culture</li></ul><p><b>
Compensation and Our Full Suite of Benefits</b></p><ul><li>
$75,000 to $85,000</li><li>
Medical, Dental + Vision Insurance</li><li>
Company-Paid Basic Life + AD&amp;D Insurance</li><li>
Short Term &amp; Long Term Disability Insurance</li><li>
Telehealth + Wellness</li><li>
Flexible Spending Accounts (FSAs)</li><li>
Employee Assistance Program</li><li>
Travel Assistance</li><li>
 401K Retirement Plan + Employer Matching</li></ul><p><b>
More About Us</b></p><ul><li>
We&rsquo;re not just a rental events company &ndash; our PEAK Code drives the work we do, every day.</li><li>
We&rsquo;re partners in problem solving. We collaborate in order to push through challenges and succeed together.</li><li>
We are employers of respect. Our relationships mean the world to us and we hold ourselves to the highest level of accountability.</li><li>
We are advocates for our communities. From sponsoring events and organizations to volunteering and donating our time, we support our communities and are committed to social responsibility.</li><li>
We are keepers of the craft. Our attention to detail, commitment to excellence and devotion to our clients allows us to go &ldquo;Above and Beyond&rdquo;.</li></ul><p>
PEAK is an EEO Employer. We seek diversity and culture-add candidates, not necessarily &ldquo;culture-fits&rdquo; or more of the same. We believe diversity makes us better, and we seek to create a workplace where all feel a sense of belonging. Please let us know if you need any assistance or accommodation in the application process.</p></div>

Social Media Manager

Nasuni

<div><p><b>Communications &amp; Customer Advocacy Intern (Marketing Team)</b></p>
<p><b>
Location:</b> Boston Seaport (Hybrid &ndash; 3 days/week onsite)<br>
<b>Duration:</b> June 1, 2026 &ndash; August 7, 2026 (10 weeks)<br>
<b>Compensation:</b> Hourly paid internship</p>
<p><b>
Role Overview</b></p>
<p>
Nasuni is seeking a Communications &amp; Customer Advocacy Intern to support our growing Communications &amp; Customer Advocacy function during Summer 2026. This 10-week Marketing internship offers hands-on experience in B2B technology communications, customer storytelling, social media programming, and PR/analyst engagement.</p>
<p>
This role is designed for a rising Senior undergraduate student or a rising second-year Master's student who wants real-world exposure inside a fast-paced SaaS organization. You will contribute to active customer advocacy initiatives, support social media execution, assist with media monitoring and reporting, and help coordinate customer engagement programs.</p>
<p>
This is not a shadowing internship. You will own clearly defined projects, contribute to live campaigns, and gain practical execution experience in a high-growth enterprise technology company.</p>
<p><b>
Level &amp; Scope Definition</b></p>
<p>
This internship role operates with guided ownership.</p>
<p>
You will:</p>
<ul>
<li>Execute defined workstreams independently with manager oversight.</li>
<li>Contribute directly to customer advocacy and communications deliverables.</li>
<li>Partner cross-functionally with Sales, Customer Success, Product Marketing, and Campaigns teams.</li>
<li>Support reporting and measurement activities tied to program performance.</li>
</ul>
<p>Impact is primarily at the team and program level, with exposure to broader company initiatives.</p>
<p><b>
Responsibilities</b></p>
<ul>
<li>Draft and support development of customer advocacy assets including case studies, testimonials, blog content, webinar materials, video briefs, and social media content.</li>
<li>Maintain and update customer reference tracking systems and advocacy participation records.</li>
<li>Coordinate logistics and preparation materials for Customer Advisory Boards (CABs), User Groups, and customer engagement initiatives.</li>
<li>Support social media programming by researching trends, drafting posts, assisting with short-form video content, and tracking engagement metrics.</li>
<li>Conduct media and industry research to support PR and analyst relations initiatives.</li>
<li>Monitor media coverage and competitive landscape; prepare summary reports for internal stakeholders.</li>
<li>Support measurement and reporting of communications and advocacy performance metrics.</li>
<li>Use AI-assisted tools responsibly to enhance research, draft development, and content efficiency while validating outputs for accuracy and brand alignment.</li>
</ul>
<p><b>Qualifications</b></p>
<p><b>
Must-Have Qualifications</b></p>
<ul>
<li>Rising Senior (Bachelor's) or rising 2nd year Master's student graduating no earlier than December 2026.</li>
<li>Currently pursuing a degree in Communications, Public Relations, Marketing, Journalism, Business, or related field.</li>
<li>Strong written and verbal communication skills.</li>
<li>Demonstrated experience executing at least one communications, marketing, PR, or content-related project (internship, campus leadership, freelance, or similar).</li>
<li>Ability to work onsite in Boston Seaport office at least 3 days per week.</li>
<li>Highly organized with strong attention to detail and ability to manage multiple deadlines.</li>
<li>Comfortable working in a collaborative, cross-functional environment.</li>
</ul>
<p><b>Preferred Qualifications</b></p>
<ul>
<li>Prior internship experience in communications, marketing, PR, or related field.</li>
<li>Experience drafting content for social media or digital platforms.</li>
<li>Familiarity with analytics or reporting tools.</li>
<li>Experience using AI tools (e.g., generative AI for drafting, research support, or summarization) with demonstrated ability to review and refine outputs critically.</li>
</ul>
<p><b>Ideal Qualifications</b></p>
<ul>
<li>Experience supporting customer storytelling or case study development.</li>
<li>Exposure to B2B or SaaS environments.</li>
<li>Experience coordinating events, student organizations, or stakeholder programs.</li>
<li>Basic familiarity with CRM or marketing platforms (e.g., Salesforce, HubSpot).</li>
</ul>
<p><b>Experience Guidelines</b></p>
<ul>
<li>0&ndash;2 years of relevant experience (internships, academic projects, campus leadership, freelance work qualify).</li>
<li>Demonstrated ownership of at least one communications-related project from concept to completion.</li>
</ul>
<p><b>About Nasuni</b></p>
<p>
Nasuni is the unstructured data foundation for enterprise teams&mdash;and the AI that supports them. We manage, protect, and activate the world's unstructured data so organizations can work smarter, spend wisely, and create safely without limits. Our AI-ready platform helps enterprises modernize file infrastructure&mdash;supporting secure collaboration, resilience, and intelligent automation across global environments.</p>
<p><b>
Why Work at Nasuni (Boston)</b></p>
<p>
Based in the Greater Boston area, Nasuni brings together teams building modern cloud and data infrastructure used by enterprises worldwide. In our Boston roles, you'll collaborate closely with cross-functional partners to ship meaningful product and customer outcomes. If you value ownership, practical problem-solving, and contributing to high-impact work inside a growing SaaS company, you'll find strong mentorship and real responsibility here.</p>
<p>
As an hourly summer intern, you'll gain:</p>
<ul>
<li>Structured onboarding and mentorship</li>
<li>Hands-on project ownership</li>
<li>Exposure to enterprise marketing and communications programs</li>
<li>Networking opportunities across departments</li>
<li>A collaborative Boston Seaport office environment</li>
</ul>
<p><b>Compensation Transparency:</b></p>
<p>
In accordance with U.S. pay transparency laws, Nasuni is committed to providing visibility into compensation for all U.S.-based roles. Click HERE to view our compensation ranges by job grade. Actual compensation will be based on a variety of factors, including a candidate's experience, skills, education, and work location.</p>
<p><i>
To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.</i></p>
<p><i>
Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.</i></p><p></p><div><p><i><br>
This privacy notice relates to information collected (whether online or offline) by Nasuni Corporation and our corporate affiliates (collectively, &quot;Nasuni&quot;) from or about you in your capacity as a Nasuni employee, independent contractor/service provider or as an applicant for an employment or contractor relationship with Nasuni.</i></p></div></div>

Communications & Customer Advocacy Intern

Reward Gateway

<div><h3 class="jobSectionHeader"><b>Description</b></h3><div><br>
Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.<br>
<br>
Guided by our shared missions&mdash;&lsquo;Making the World a Better Place to Work&rsquo; and &lsquo;Enriching Connections, For Good&rsquo;&mdash;we&rsquo;re committed to transforming workplaces and improving people&rsquo;s daily lives.<br>
<br>
Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.<br>
<br>
<b>Your Role in our Mission
</b><br>
<br>
We are looking for a Lifecycle Marketing Manager to design and execute personalized, multi-channel campaigns that guide customers through their entire journey with a brand, from first touch to loyalty, aiming to boost engagement, retention, and lifetime value by delivering the right message at the right time using marketing automation and data analysis. They map customer touchpoints, manage automated journeys (email, SMS, etc.), analyze performance, and work cross-functionally to create a cohesive, data-driven customer experience.<br>
</div><div>The Lifecycle Marketing Manager will also help drive engagement, retention, and e-commerce growth through personalized, data-driven lifecycle campaigns. In this role, you will contribute to the development and execution of our B2C strategy, leveraging marketing automation tools to deliver best-in-class customer experiences.<br>
</div><div>You will collaborate closely with our Partner and Client Success teams to deliver targeted, performance-driven journeys that maximize customer lifetime value and support our commercial goals.</div><h3 class="jobSectionHeader"><b><br>
Some of Your Responsibilities &amp; Core Duties will be:</b></h3><br>
<ul>
<li>
Build, test, deploy, and optimize multi-channel campaigns using Braze.</li>
<li>Manage all campaign operations, including audience segmentation, workflow setup, QA, and scheduling.</li>
<li>Execute and optimize B2C lifecycle marketing campaigns that drive user engagement, retention, and revenue growth.</li>
<li>Analyze and understand customer journey and touchpoints to optimize experience and upsell experience.</li>
<li>Collaborate with cross-functional teams to align programs with broader business objectives.</li>
<li>Support the development of automated user journeys that enhance personalization and customer lifetime value.</li>
<li>Develop engagement strategies to improve customer satisfaction and increase retention rates.</li></ul><br>
<h3 class="jobSectionHeader"><b>
Experience and Skills You Need in this Role:</b></h3><div><br>
<b>
Required Skills/Abilities:</b></div><ul>
<li>Strong verbal and written communication.</li>
<li>Strong organizational and multitasking skills.</li>
<li>Strong analytical skills and proficiency with marketing analytics tools.</li>
<li>Familiarity with digital marketing channels and marketing automation tools.</li>
<li>Comfortable working with data to identify trends, measure results, and optimize future campaigns.</li>
<li>Experience working with cross-functional teams to deliver coordinated customer engagement initiatives.</li>
</ul><div><b>Education and Experience:</b></div><ul>
<li>Bachelor&rsquo;s degree preferred. Equivalent combination of education and experience will be considered.</li>
<li>8+ years of experience in lifecycle marketing, or marketing automation within B2C or SaaS environment.</li>
<li>Hands-on experience with Braze or other centralized communication platforms.</li></ul><br>
<h3 class="jobSectionHeader"><b>
The Interview Process:</b></h3><br>
<ul>
<li>
Phone screen with a member of the Talent Acquisition Team</li>
<li>First stage interview with Director of Growth Marketing</li>
<li>Second round with Senior Director, Strategic Partnerships and Senior Director, Account Manager</li>
<li>Third round with VP of Marketing</li></ul><div><br>
</div><div>
At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.</div><br>
<h3 class="jobSectionHeader"><b>
About Reward Gateway</b></h3><div>
Reward Gateway is culture and client driven. We&rsquo;re obsessed with putting the &ldquo;Human&rdquo; in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we&rsquo;ve been right by the side of the world&rsquo;s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.<br>
<br>
The world&rsquo;s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. <b>Bridging that engagement gap is what drives us.</b></div></div>

Lifecycle Marketing Manager

Dana-Farber Cancer Institute

<div><div><div><div>Job Ref:</div><div>
JR-2380</div></div><br>
<div><div>Location:</div><div>
21 27 Burlington Ave, BOSTON, MA 02215</div><br>
</div>
<div><div>Category:</div><div>
Communications/Marketing</div></div><br>
<div><div>Employment Type:</div><div>
Full time</div></div><br>
<div><div>Work Location:</div><div>
Remote: occasional onsite</div></div><br>
<div></div><div><div>Salary/Pay Rate:</div><div>
$246,000.00 - $271,100.00 per year</div>
</div></div><p><b>Overview</b></p>
<p></p><div><div>The Vice President of Marketing is a key leader in advancing Dana-Farber Cancer Institute&rsquo;s mission and growth. Reporting to the SVP/Chief Communications &amp; Marketing Officer, this executive is responsible for the strategic direction and day-to-day leadership of marketing functions that enhance Dana-Farber&rsquo;s reputation, strengthen its brand, and engage diverse audiences.
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The VP of Marketing oversees clinical marketing and physician relationship management, brand strategy and governance, social media and engagement platforms. This leader develops and executes integrated strategies that drive short- and long-term brand impact locally, nationally, and internationally, and ensures that marketing efforts measurably support institutional goals in patient care, research, education, and philanthropy.<br>
<br>
As a member of the CCMO&rsquo;s executive leadership team, the Vice President of Marketing plays a pivotal in role the Communications &amp; Marketing Department&rsquo;s goal of positioning Dana-Farber as the partner, provider, employer and investment of choice.<p>
Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow's physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.</p><p><b><br>
Primary Duties and Responsibilities:</b></p><p><b>
Lead enterprise marketing strategy and planning</b></p><ul><li>
Develop and oversee a comprehensive, multi-year marketing strategy that advances Dana-Farber&rsquo;s institutional priorities, including clinical growth, research leadership, workforce recruitment and retention, and philanthropy. Translate organizational goals into annual marketing plans with clear objectives, target audiences, key messages, and performance metrics. Ensure strategies are aligned with the Communications &amp; Marketing Department and integrated across all channels and business areas across the enterprise.</li></ul><p><b>
Oversee brand strategy, governance, and reputation-building</b></p><ul><li>
Direct brand positioning and architecture for Dana-Farber and its clinical, research, and network entities, ensuring consistency and differentiation in a competitive marketplace. Lead complex branding initiatives, including co-branded and joint programs with partner institutions, and ensure adherence to brand standards across all internal and external touchpoints. Collaborate with senior leaders to proactively manage and enhance Dana-Farber&rsquo;s reputation locally, nationally, and internationally.</li></ul><p><b>
Drive clinical, consumer, and physician marketing</b></p><ul><li>
Lead the development and execution of cross-channel brand marketing strategies that support clinical program growth, patient acquisition and retention, and patient/family engagement. Oversee physician marketing and relationship management efforts to strengthen referral networks and deepen engagement with community and academic providers. Partner with other Communications &amp; Marketing disciplines, clinical, business, and network development leaders to identify growth opportunities and translate them into targeted, measurable marketing initiatives.</li></ul><p><b>
Lead digital, social media, and data-driven marketing programs</b></p><ul><li>
Provide strategic direction for Dana-Farber&rsquo;s digital ecosystem, including websites, digital content, and patient-facing online tools, ensuring they are user-centered, accessible, and aligned with institutional goals. Oversee social media strategy and execution to engage diverse audiences, extend reach, and support brand and reputation objectives. Champion the use of analytics, marketing technology, and testing to optimize campaigns, refine segmentation and targeting, and demonstrate ROI across digital and traditional channels.</li></ul><p><b>
Foster cross-functional collaboration and institutional alignment</b></p><ul><li>
Build strong, collaborative relationships with executive leadership, clinical and research leaders, and administrative partners, serving as a key advisor on marketing, brand, and digital strategy. Work closely with Planning and Network Development, Information Systems/Enterprise Web Solutions and Digital Platforms, Philanthropy, Human Resources, and other departments to ensure marketing strategies support institutional initiatives and partnerships. Collaborate with marketing and executive leadership at clinical partner institutions to support joint clinical programs, shared budgets, and co-branded initiatives.</li></ul><p><b>
Lead and develop the marketing team and manage external partners</b></p><ul><li>
Provide leadership and direction to a team of marketing professionals, including senior leaders overseeing distinct disciplines (e.g., Engagement Marketing, Physician Marketing and Automation, Brand Marketing, and Advertising). Establish clear goals, expectations, and performance measures; support professional development; and foster a culture of collaboration, innovation, and accountability. Select, manage, and evaluate external agencies and vendors, ensuring high-quality, cost-effective services that align with strategic priorities.</li></ul><p><b>
Ensure effective financial and operational management of marketing</b></p><ul><li>
Develop and manage marketing budgets, ensuring responsible stewardship of resources and alignment with institutional priorities. Monitor performance against plans and budgets, adjusting strategies and resource allocation as needed. Establish and refine processes, standards, and workflows that support efficient, compliant, and high-impact marketing operations.</li></ul><p><b>
Knowledge, Skills and Abilities:</b></p><ul><li>
Collaborative, team-oriented leadership style with the ability to listen, value diverse perspectives, provide clear strategic guidance, and inspire confidence among internal and external stakeholders.</li><li>
Demonstrated expertise in developing and executing integrated marketing, digital, and social media strategies that enhance market position, brand visibility, and institutional reputation.</li><li>
Strong command of brand positioning, architecture, and expansion in a competitive, rapidly evolving environment, with a track record of creating innovative, integrated campaigns that drive measurable results.</li><li>
Advanced proficiency in leveraging data analytics, market research, customer insights, segmentation, and marketing technology to shape strategy, optimize campaigns, and improve ROI.</li><li>
Proven ability to select, manage, and direct top-tier advertising, marketing, and digital agency partners to deliver high-quality, cost-effective work aligned with strategic goals.</li><li>
Exceptional communication skills, including strong writing, speaking, and presentation abilities, with comfort engaging board members, senior physicians, executives, staff, partners, and external stakeholders.</li><li>
Strong financial management skills, including budgeting, forecasting, and performance tracking for marketing programs and initiatives.</li><li>
Demonstrated success leading a marketing organization of similar scale, with responsibility for recruitment, development, performance management, and succession planning.</li></ul><p><b>
Supervisory Responsibilities:</b></p><p>
Senior Director Engagement Marketing</p><p>
Senior Director Physician Marketing and Automation</p><p>
Senior Director Brand Marketing</p><p>
Director of Advertising</p><p><b>
Minimum Job Qualifications:</b></p><p>
Education: Bachelor's Degree required, Masters preferred</p><p>
Education Preferred: Master's Degree or MBA related</p><p><b><br>
Experience Required:</b><b>
</b></p><ul><li>15+ years of progressive responsibility in marketing, business strategy, brand management, and/or advertising agency leadership.</li><li>
Demonstrated success in developing and implementing strategic marketing plans that drive measurable business and brand outcomes.</li><li>
Proven track record leading social media and engagement strategy, with demonstrated comfort and fluency in digital technologies and platforms.</li><li>
Demonstrated track record of active cross-disciplinary collaboration.</li><li>
Adeptness at managing agency relationships and leading the development of cross-channel brand marketing strategies including broadcast and cable television, radio, and out of home and digital advertising.</li><li>
Demonstrated success leading, motivating, and mentoring high-performing, multidisciplinary teams.</li><li>
Experience influencing and achieving results in a highly matrixed, complex organization.</li></ul><p><b>
Experience Preferred:</b></p><ul><li>
Healthcare, oncology, pharmaceutical, or related science-driven industry experience strongly preferred.</li><li>
Experience marketing to consumers, patients, and physicians.</li><li>
Experience working effectively with senior executives, physicians, scientists, and cross-functional partners.</li><li>
Entrepreneurial mindset with the ability to innovate, adapt, and persevere in a dynamic environment.</li><li>
Passion for Dana-Farber&rsquo;s mission and the ability to translate that mission into compelling marketing strategies and narratives.</li></ul><p>
At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are committed to having faculty and staff who offer multifaceted experiences. Cancer knows no boundaries and when it comes to hiring the most dedicated and compassionate professionals, neither do we. If working in this kind of organization inspires you, we encourage you to .</p><p>
Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other characteristics protected by law.
</p><h3 class="jobSectionHeader"><b>EEO Poster</b></h3>
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Pay Transparency Statement</p><p>
The hiring range is based on market pay structures, with individual salaries determined by factors such as business needs, market conditions, internal equity, and based on the candidate&rsquo;s relevant experience, skills and qualifications.</p><p>
For union positions, the pay range is determined by the Collective Bargaining Agreement (CBA).</p>
$246,000.00 - $271,100.00</div></div></div><p></p>

Vice President, Marketing

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